A review of research published in the international journal of Islamic Marketing
Subject Areas : Islamic Marketing
Shahnaz Nayebzadeh
1
(
Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran
)
fatemeh mohtagali
2
(
Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran
)
Keywords: Islamic Marketing, review research, highly cited articles, spring of scientific research,
Abstract :
purpose: The present study was conducted with the aim of reviewing the research published in the field of Islamic marketing in one of the most popular international journals in this field with the concern of improving the insight of researchers interested in this issue. Method: This research, which is among the descriptive research, reviews the researches indexed in the International Journal of Islamic Marketing. Findings: The most important Iranian authors, frequently used keywords, and active countries in the publication of scientific research results in the form of review, experimental, and editorial articles, along with the journal's calls and the number of articles published during the thirteen years of this journal, were reviewed and presented. Conclusion: The review of the research published in this journal shows the increasing attention of marketing science thinkers to Islamic marketing issues and Muslim consumer behavior and the publication of practical research results in different subject areas facilitates the development path of Islamic marketing, and improves the insight of managers and decision-makers.
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