Designing a Strategic Model for International Marketing of Iranian Handmade Carpets

Subject Areas : Business Strategy

Mojtaba Faizollahi ¹ , Mahmoud Ahmadi Sharif ² , Mehran Keshtkar Haranki ³

1 - PhD in Business Management-Marketing, Shahr-e-Qods Branch, Islamic Azad University, Tehran,Iran
2 - Assistant Professor, Department of Business Management, Shahr-e-Qods Branch, Islamic Azad University,Tehran, Iran
3 - Assistant Professor, Department of Strategic Knowledge Management, Faculty of Strategic Management, Suprem National Defense University, Tehran, Iran

Received: 2021-09-02 Accepted : 2021-11-22 Published : 2021-11-22

Keywords:

References:

Abedi Firoozeh and Mirzaei (2003). Investigation and pathology of handmade carpet exports, the first national seminar on handmade carpet research.

Amini, Seyed Mohammad Hussein (2015). New marketing of Iranian handmade carpets using a marketing mix with an emphasis on resistance economics. The first international conference on accounting and management in the third millennium.

Balabanis, till and Others (2014 ). Guest editorial Export maketing: developments and a research agenda. International Marketing Review.

Chit Sazan, Amir Hossein. Chit Sazan, Alireza (2010). Design and ranking of the components of domestic marketing of Iranian handmade carpets. Goljam Research Quarterly, No. 17, 68-53.

De Silver, G., & Kundu, P. (2013). Handicraft products: identify the factors that affecting the buying decision of customers (the viewpoints of Swedish shoppers).

Dehghani Firoozabadi Reza (1998), Investigating the causes of the decline in the global carpet market share of Iran compared to competitors and providing appropriate solutions to improve it Master's thesis Ferdowsi University of Mashhad, Faculty of Administrative and Economic Sciences.

Esfandiari, Abolfazl; Tajpour, Ghorban and Pakzad, Alireza. (2010). Investigating the factors affecting the export production of Turkmen handmade carpets, Iranian carpet scientific association quarterly, No. 17.

Falihi, Nemat (2008). Investigating the role and position of Iranian hand-woven carpet industry in the national economy.

Farahbakhsh, Neda; New Year, Bita. (Summer 2001). Analysis of production and export capabilities of Iran's food industry. Journal of Commerce. No. 19 (Scientific-Research) (22 pages - from 175 to 196).

Faraji, Morteza and Shakeri, Azadeh. (2012). Investigating the effective factors in the development of Iranian handmade carpet exports (with macro-environment approach), Quarterly Journal of Business Research, No. 63, 193-220.

Feyz, Davood and Siah Sarani, Mohammad Ali. (2016). Designing and presenting a conceptual model of factors facilitating the export of Iranian handmade carpets based on Klanger marketing perspective using interpretive structural modeling (ISM), Goljam Bi-Quarterly, Volume 12, Number 30.

Firooz Jaani, Mohammad (2002). Investigating the reasons for the decrease in the consumption of hand-woven carpets in the domestic markets of the Carpet Research Center.

Garg, Y., N, Anand. (2019).  Impact of GST on the Exports of Carpets & Floorings Industry in India.  International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8 Issue-2, pp:1990-1994.

Ghazani Ghamsari, Iman, Ghodrati, Hassan and Rezaei Hossein (2010) Factors Affecting the Export of Handmade Carpets in the Form of Swat Cooperative Matrix, 21st New Volume No. 2, Summer 2010.

HSU, NGOC, The Handmade Effect: What is Special about Buying Handmade?, International Review of Management and Business Research (2016).

Irashad, S., A, Hussain., M, Alam., C, Elliot. (2020). Determinants of export supply in Pakistan: A sector wise disaggregated analysis. Journal Cogent Economics & Finance . Volume 8, 2020 - Issue 1. 1-23.

Ismaili, Mohammad Reza and Habibi, Marzieh. (2017). Designing a strategic handicraft marketing model based on data foundation theory, Article 6, Volume 7, Number 2 - Consecutive Issue 25, Summer 2017, pp. 93-114.

Khorramshad, Mohammad Baqir., Dehghan, Nabiullah, Chahardoli, Abbas, Dehshiri, Mohammad Reza and Hojjati, Ehsanullah. (2019).

Kumar, D.  and Rijal, G. (2015). Product Market Analysis: Market potential of Nepalese  carpets in Finland. Thesis of university of nipal.

Leeflang P.S.H., Wittink D.R.; "Building models for marketing decisions: Past, present and future"; International Journal of Research in Marketing, No 17,2000.

Li, Tole (2013). Reviving traditions in research oninternational market entry . Advances in Interna- tional Marketing.

Losad, peri and Others (2010). Implications of perceived competitive advantages , adaptation of marketing tactics and export commitment on export performance. Journal of World Business.

Luong, A., S, Fang., S, Kessani. (2019). Factors influencing Vietnam’s handicraft export with the gravity model. Journal of Economics and Development Vol. 21 No. 2, pp. 156-171.

Mroz R.P.; Unifying marketing: The synchronous marketing process; Industrial Marketing Management, No.27, 1998.

National Carpet Center of Iran (2012). Analysis of the export status of Iranian hand-woven carpets (value and weight) during 2010 and its comparison with the same period of 2001 in the information system of the National Carpet Center of Iran.

Navazeni, Bik and Rahmani, strol (2016). Investigating factors affecting the development of export performance in small and medium entrepre-neur companies (Case Study: dried fruit exporting companies of Tehran Province). International Journal of Humanities and Cultural Studie.

Nikokar, Gholam Hossein, Alidadi, Yaser and Rajeh Hamzeh. (2009). Compilation of the main components of pathology and organization of the National Carpet Center of Iran by examining its role in the export of handmade carpets, Journal of Business Management, Volume 1, Number 3, Fall and Winter 2009 from pages 165 to 184.

Omidi, Fereydoun and Faramarzi, Jafar. (2017). Analysis and prioritization of factors affecting export facilitation in food industry using TOPSIS technique, nations research monthly / volume 2 Issue 23.

Poursadegh, Nasser; Bohloli, Nader and Hajikhani .Mahdi (2010). The role of hand-woven carpet cooperatives in Zanjan province on the development of the export of this cooperative carpet in the 21st year of the new period No. 3, fall 2010.

Rezaei, Hamid and Ghadiri, Ali (2013) the role of packaging industry in increasing food exports, the third national conference on food security.

Rezvani Hamid and Alizadeh, Hooman (2011) Evaluation and analysis of food strategies for entering foreign markets, Bi-Quarterly Journal of Scientific Research, Vol. 1, No. 3.

Rezvani Mohammad Reza; Bayat, Nasser; Rastegar, Ibrahim and Ghanbari Nasab, Ali. (2013). Recognition and analysis of factors affecting the recession of carpet weaving industry in rural areas (Case study of Malayer city) Geographical studies of arid areas in the third year, number 11, spring 2013.

Rezvani, Hamid Reza; Gol Alizadeh, Fatemeh (2011). Evaluate and analyze strategies for entering food markets in foreign markets. Two scientific-research quarterly journals of modern marketing research. First year, third issue, autumn and winter 2011.

Rusta, Ahmad Ebrahimi, Abdul Hamid Venus, referee. (2015). Marketing Management. Tehran, Samat Publications.

Sadeghi, T. And Karbala'i Ismaili, H. R, (2010). Export in practice. Iran Trade Development Organization, Tehran, first edition.

Salmani, Babak and Abdi, Reza (2014), Iranian Journal of Applied Economic Studies, Vol.6.

Sampaothong,  S  .(2016 )  . Factors  Affecting Export Performance of Thai Rice Exporter in the Chinese  Market.  Research  Journal  of  Business Management.

Sanchez-Peinado, E., & Pla-Barber, J. (2006). A multidimensional concept of uncertainty and its influence on the entry mode choice: an empirical analysis in the service sector. International Business Review, (15), pp. 215–232.

Shafiee Rudposhti, Meysam and Davoodi, Zahra. (2017). Investigating the position of Iranian handmade carpet brand from the perspective of European customers. Journal of Brand Management, Volume 4, Number 11, pp. 77-108.

Shahabadi, Abolfazl and Moghimi, Faezeh. (2018). the effect of International Marketing on the Carpet Export Performance of Iran. Business Reviews, Nos. 90 and 91, pp. 40-56.

Shamabadi, Mohammad Ali and Khodadad Hosseini, Seyed Hamid. (2007). Export Marketing of Iranian Handmade Carpets: A Study of Effective Factors and Pathology, Business Research Journal: Summer 2007, Volume 11, Number 43, pp. 1-34.

Shundi, Zahra. Mazrouei, Ismail. (2019). Presenting a model of competitive advantages in the art of Iranian hand-woven carpet industry. Two Quarterly Journal of Business Management Exploration. Volume 11, Number 23, pp. 25-37.

Slangen, A., & Hennart , J.F. (2007). Greenfield or acquisition entry: a review of the empirical foreign establishment mode literature. Journal Of International Management, (13), pp. 403–429.

Taherifard, Ebrahim (2016), the Role of Exchange Rates in the Development of Non-Oil Exports in the Iranian Economy Journal of Program and Budget.

Xue, Yuehua., Hu, Songhua., Fan, Xu’ang(2011), Entry Mode Choice of Chinese Enterprises: The Impacts of Country Risk, Cultural Distance and Their Interactions, Front. Bus. Res. China, 5(1), pp. 63–78.