The Effect of Marketing Information Systems in Establishing Competitive Strategies in Dermo-Cosmetic Companies

Subject Areas : advanced strategic planning

Elnaz Sadeghipor ¹ , sedigheh tootian ² , Leila Saeidi ³

1 - Unit 7, Floor 4 , No 5, Moslem Hosein Mardi St , Milade noor Alley, Tarasht, Tehran, Iran
2 - Assistant Professor, Department of Accounting, College of Humanities, Islamic Azad University, East Tehran Branch , Tehran, Iran
3 - Graduate Student of Free Tehran West

Received: 2019-07-15 Accepted : 2020-06-18 Published : 2019-02-01

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