An Integrated Entropy/VIKOR Model for Customer Clustering in Targeted Marketing Model Design (Case Study: IoT Technology Services Companies)

Subject Areas : Financial Accounting

Hossein Teimouri ¹ , Jalil Gharibi ² , Ali Hossein Zadeh ³ , Alireza Pooya ⁴

1 - Department of Management, Torbate Heidarieh Branch, Islamic Azad University, Torbate Heidarieh, Iran
2 - Department of Management, Torbate Heidarieh Branch, Islamic Azad University, Torbate Heidarieh, Iran
3 - Department of Management, Torbate Heidarieh Branch, Islamic Azad University, Torbate Heidarieh, Iran
4 - Department of Management, Torbate Heidarieh Branch, Islamic Azad University, Torbate Heidarieh, Iran|Department of Management, Ferdowsi University, Mashahd, Iran

Received: 2020-03-11 Accepted : 2020-06-10 Published : 2021-10-01

Keywords:

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