Marketing Strategy Evaluation by Integrating Dynamic Systems Modeling and Network Data Envelopment Analysis

Subject Areas : Business Strategy

Mojtaba Kaveh ¹ , Saeid Saeida Ardekani ² , Seyed Mohammad Tabatabaeenasab ³

1 - Department of Business Management, Yazd University, Yazd, Iran
2 - Department of Business Management, Yazd University, Yazd , Iran
3 - Department of Business Management, Yazd University, Yazd, Iran

Received: 2019-04-25 Accepted : 2020-05-08 Published : 2020-06-21

Keywords:

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