The Effect of Virtual Tribes on the Implications of Postmodern Consumer Behavior on Social Media)

Subject Areas : Media Management

Bahram Khairy ¹ , Mohammad Mehdi Pouyan ²

1 - دانشیار گروه مدیریت، ‌دانشگاه آزاد واحد تهران مرکزی، تهران، ایران
2 - کارشناس‌ارشد مدیریت بازرگانی، دانشگاه آزاد اسلامی‌‌واحد تهران مرکزی، تهران، ایران

Received: 2017-01-22 Accepted : 2017-03-02 Published : 2016-08-22

Keywords: Social media, email marketing, modern, virtual tribes consumption, Consumer behavior,

Abstract :

The growth and popularity of social media is communication among people creating new approaches. This article reviews and synchronization Comments on this concept seeks to investigate and predict the effects of tribes allowable percentage of the consequences of postmodern consumer behavior that its components are consequences faithfully, black marketing, power consumption, Surrealism and pluralism in social media. Questionnaire data were obtained using a sample size of 230 students at, using structural equation modeling using partial least squares analysis software Smart PLS is located. Results predicts that in the aforesaid tribes are permitted to consume a significant impact on all outcome variables