List of Articles Consumer behavior

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
  Hassan Soltani mojtaba amini moghaddam
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - dentification of the most important factors in the decision making of consumers in choosing domestic products with the aim of improving the pattern of using Iranian goods (In line with the year of support for national production)
  Firozeh HajialiAkbari narges sadighian
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Navigational Characteristics Effectiveness of Web Sites on Consumer Behavior and Pre-Purchase Intentions
  K. Hamdi K. Heidarzadeh B. Khodayari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - An Overview of the Impact of Content ‌ Advertising on social media on Customers' Intentions to buy in home businesses
  Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - The Effect of Virtual Tribes on the Implications of Postmodern Consumer Behavior on Social Media)
  Bahram Khairy Mohammad Mehdi Pouyan
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - The Effects of Constant Touch on Consumer Behavior: The Case of Iranian Mobile Phone Users
  Ali A. Saeidi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Assessment and Evaluation of Citizen's Views on the Impact of Commercial Television Advertising on Consumer Behavior (Case of Study: Ardebil City)
  Roghaye Eynollahinezhad Rahmatollah Amirahmadi Soroush Fathi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - Designing a Model for Delaying the Purchase of Supplementary Health Insurance Based on Grounded Theory
  ehsan mohsenzadeh sharifi leila Andervazh ebrahim albo naiemi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  9 - Religion and Family Structure: Two Factors Affecting on Consumer Decision Making Styles in Iran
  F. Lotfizadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  10 - Measuring Model of Consumer’s Moral Emotions in Sport Marketing: A Scale Development
  Jasem Manouchehri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  11 - Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach
  Mohammad Rahim Esfidani Datis khajeheian Mahmoud Mohammadian Emad Rahmanian
• Open Access Article
  • Abstract Page
  • Full-Text
  
  12 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
  HAMIDEH reshadatjo amir ebrahimpour
• Open Access Article
  • Abstract Page
  • Full-Text
  
  13 - Designing a neural marketing model with a consumer behavior approach in the banking industry
  Maryam Khezri yazdan shirmohammadi Mirarab Beigi Alireza
• Open Access Article
  • Abstract Page
  • Full-Text
  
  14 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
  Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour
  10.30495/jomm.2023.70340.1987
• Open Access Article
  • Abstract Page
  • Full-Text
  
  15 - Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults
  M. A. Abdolvand N. Reihani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  16 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping
  H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  17 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP
  M. A. Abdolvand S. Fereidounfar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  18 - Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch)
  N. S. Najafizadeh A. Mojoodi P. Ghasemi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  19 - Exploring the Role of Parental Communication Patterns about Children’s Perception of their Influence over Purchases
  K. Heidarzadeh N. Motamedi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  20 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study
  K. Hamdi F. Ghaffari A. Afsordegan
• Open Access Article
  • Abstract Page
  • Full-Text
  
  21 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
  H. Vazifehdoust V. R. Mirabi M. Mohammadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  22 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
  H. Vazifehdust M. Hariri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  23 - Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods
  K. Heidarzadeh H. Zand Hesami M. M. Hasanloo
• Open Access Article
  • Abstract Page
  • Full-Text
  
  24 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
  H. Vazifedoost M. Carey
• Open Access Article
  • Abstract Page
  • Full-Text
  
  25 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
  H. Safarzadeh B. Kheiry R. Agha Seyed Agha
• Open Access Article
  • Abstract Page
  • Full-Text
  
  26 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
  M. Samadi Z. Ziaei
• Open Access Article
  • Abstract Page
  • Full-Text
  
  27 - Consumer Ethnocentrism in Small Appliances Industry of Iran
  M. A. Amirshahi Sh. Mazhary
• Open Access Article
  • Abstract Page
  • Full-Text
  
  28 - Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran)
  H. Javanmard S. Hoseini
• Open Access Article
  • Abstract Page
  • Full-Text
  
  29 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions
  M. A. Abdolvand P. Parakhodi Moghaddam
• Open Access Article
  • Abstract Page
  • Full-Text
  
  30 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
  M. Haghighi Kaffash M. Akbari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  31 - Consumer Involvement and Purchase Decision (Cell Phone as a Case Sstudy)
  O. Mahdieh N. Chubtarash
• Open Access Article
  • Abstract Page
  • Full-Text
  
  32 - The effect of TV advertising on audience behavior change based on Dagmar Model (Case study: LG agencies in 5 and 11 regions of Tehran)
  alireza sabbagh Peyman ghafari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  33 - Development of Social Commerce and Analysis of Consumer Behavior
  Mohamad hesam Jahanmiri
  10.30495/jisds.2007.21275
• Open Access Article
  • Abstract Page
  • Full-Text
  
  34 - A Sociological Study of Relationship between The four dimensions of ethnic identity and Consumer Behavior* (Case Study: Lorestan Province)
  Mahmoud Nosrati Ahmad Rezaii
  10.30495/jisds.2022.68039.11751
• Open Access Article
  • Abstract Page
  • Full-Text
  
  35 - Investigation of the impact of experience and environmental knowledge on attitudes and behaviors of consumers’ conscious of the environment
  Mahdi Farmani Mohammad Ghaffari Mostafa Zandi Nasab
  10.22034/jest.2019.43240.4605
• Open Access Article
  • Abstract Page
  • Full-Text
  
  36 - On the relative efficiency in general network structures
  Fatemeh Boloori Jafar Pourmahmoud
• Open Access Article
  • Abstract Page
  • Full-Text
  
  37 - Explaining the effects of contemporary consumption behavior in the formation of urban spaces in large-scale shopping centers (Case study: Megamall Ekbatan, Tehran)
  Mehdi Moradi Kianoosh Zakerhaghighi Keramatollah Ziari
  10.30495/juepd.2023.1974801.1121
• Open Access Article
  • Abstract Page
  • Full-Text
  
  38 - Designing a Marketing Pattern for Retailers of Consumer Goods on Fast Moving Consumer Goods and its Effect on Consumer Behavior
  Mostafa Ebrahimi Ismail Hassanpour Ghoroghchi Vahidreza Mirabi Serajodin Mohebi
  10.30495/jsm.2021.1943025.1547
• Open Access Article
  • Abstract Page
  • Full-Text
  
  39 - Explanation a model for identifying the fundamental components of consumers' impulse buying behavior With emphasis on ethics in sales using Fuzzy Best-Worst Method (FBWM) technique (Case Study: Refah Chain Stores)
  Salman Abbasi Siar Mohammadali Keramati mohammadreza motadel
  10.30495/imj.2021.686121
• Open Access Article
  • Abstract Page
  • Full-Text
  
  40 - Designing a consumer behavior strategy model in Iran's start-up industry
  mona falsafi fard
• Open Access Article
  • Abstract Page
  • Full-Text
  
  41 - Reviewing customer delight, extracting influential themes: customer delight in the sports industry
  farid ganji Sardar Mohammadi
  10.30495/kmsj.2023.1972674.1052
• Open Access Article
  • Abstract Page
  • Full-Text
  
  42 - Students' Complaints Related to Available Service in Offline and Online Environments at QIAU
  Abolfazl Tajzadeh Namin Monireh Mohaghegh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  43 - Identifying the Factors Affecting Consumer Perceptions on Product Safety and Model Presentation (Case study: Home Appliances Consumers)
  Saeed Ahmadian Seyed kamran Nourbakhsh Ghasemali Bazaee Seyed Abbas Heydari
  10.22094/joie.2021.1907025.1781
• Open Access Article
  • Abstract Page
  • Full-Text
  
  44 - A Review of Three Decades Using Agent-Based Modelling and Simulation in Marketing and Consumer Behavior
  Zahra Sadeqi-Arani Omid Roozmand
  10.22094/joie.2023.1991052.2087
• Open Access Article
  • Abstract Page
  • Full-Text
  
  45 - Explaining the model of impulse buying behavior of young generation consumers with a mixed approach (Case study: Hypereme chain stores)
  Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour
  10.22034/ssyj.2022.1951764.1231
• Open Access Article
  • Abstract Page
  • Full-Text
  
  46 - Designing the Impulse Buying pattern of young generation customers based on the Grounded Theory Approach
  Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour
  10.22034/ssyj.2022.1951763.1230
• Open Access Article
  • Abstract Page
  • Full-Text
  
  47 - The Factors Affecting the Customer's Views about Services Innovation: Case Study of Parkometers Users in Qazvin City
  J. Mehrabi Z. Maroof Mashat
• Open Access Article
  • Abstract Page
  • Full-Text
  
  48 - Identifying and Evaluating the Factors Affecting Excessive Buying
  F. Taherikia M. Yadegari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  49 - The Effect of Habit Formation on Consumers Behavior in Iran
  Mir Hosein Mousavi Elnaz khojasteh Farid Dehghani
  10.30495/eco.2023.1985604.2755
• Open Access Article
  • Abstract Page
  • Full-Text
  
  50 - Estimating the Food Price and Income Elasticities in Tehran Urban Households
  vida varahrami zohreh hoshmand reza yousefi haji absd
• Open Access Article
  • Abstract Page
  • Full-Text
  
  51 - The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand)
  maryam Taghvaee Yazdi Pantea part
• Open Access Article
  • Abstract Page
  • Full-Text
  
  52 - Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
  Nezareh Kord parviz saeidi Roohalla Samiee Samereh Shojaee
• Open Access Article
  • Abstract Page
  • Full-Text
  
  53 - Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach
  Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  54 - Typology of women's consumption behavior in the masons of Yazd
  manouchehr alinejad محمدرضا حسینی Fatemeh Molaei
• Open Access Article
  • Abstract Page
  • Full-Text
  
  55 - Typology of women's consumption behavior in the brand stores (mezon) of Yazd
  Manoochehr Alinejad Mohammadreza Hoseini Fatemeh Molaei
  10.30495/uss.2022.699027
• Open Access Article
  • Abstract Page
  • Full-Text
  
  56 - Detection of Knowledge Governing on Demographic Characteristics of Customers in Selecting Banks by through using Associative Rules in Data Mining
  Naser Ghabouli Alireza Bafandeh Zendeh Samad Aali
  10.30495/jmemiau.2023.707592
• Open Access Article
  • Abstract Page
  • Full-Text
  
  57 - Social Analysis and Presentation the Indigenous Model of the Impact of Tehran Shopping Centers Brand Image on Female Consumer Behavior
  mona manian bahram kheiri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  58 - بخشبندی مشتریان محصولات سبز با استفاده از روش خود سازمانده
  نرگس دل افروز سینا سیاوش مقدم
• Open Access Article
  • Abstract Page
  • Full-Text
  
  59 - Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company
  Nezareh Kord Parviz Saeidi Roohalla Samiee Samereh Shojaee
  10.30495/msds.2023.1980510.1122
• Open Access Article
  • Abstract Page
  • Full-Text
  
  60 - Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component: a qualitative study in food industry companies
  maziar ghasemzadeh sangroudi karim hamdi shadan vahabzadeh munshi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  61 - Presenting a model for accepting new technologies and innovations in the field of renewable energy by Iranian consumers with an economic, financial and social approach based on the foundation's data theory
  Fatemeh Shoghi Aghjeh Mashhad Alireza Farrokhbakht Foumani Ali Gholipour Soleimani
  10.30495/fed.2023.700128
• Open Access Article
  • Abstract Page
  • Full-Text
  
  62 - Qualitative model of consumer behavior in the of durable goods market (household goods) based on value theory
  Bahman Naghdi Abdollah Naami Naser Azad Mohammad Nasrollahniya
  10.30495/fed.2023.707993
• Open Access Article
  • Abstract Page
  • Full-Text
  
  63 - Exploring the Demographic Differences of Consumers with Different Decision-Making Styles Regarding the Purchase Behavior of Sunich Juices
  Samira Ghashghayi Ghasem Bakhshandeh Roya Avalin chaharsoughi Zahra Hosseini
• Open Access Article
  • Abstract Page
  • Full-Text
  
  64 - Design of Conceptual Model for product disposition with repertory grid
  hamed ghobakhloo elham faridchehr mahmood Ahmadi sharif nader gharib navaz
• Open Access Article
  • Abstract Page
  • Full-Text
  
  65 - Ranking of personal factors affecting insurance purchase Postponement
  EHSAN MOHSENZADEHSHARIFI Leila Andervazh Ebrahim albonaiemi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  66 - Identify the factors affecting consumer behavior through social media
  masomeh jalilian Hossein Safarzadeh seyyed kamran nourbakhsh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  67 - Designing an Export Marketing Model Considering the Consumer Behavior of Food Products (Case Study: Nuts and Nuts)
  Masih Moghri Golnar Shojaei Baghini
• Open Access Article
  • Abstract Page
  • Full-Text
  
  68 - Behavior model of customers of luxury goods in the gold market: a qualitative study
  saghar zarinkamar azam rahiminik Seyyed Abbas Heidari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  69 - Development and explanation of dimensions of social media marketing persuasive messages on customers' purchase intention
  fatemeh khajehfini, Mohammad Reza Hamidizadeh Abdollah Naami Fataneh Alizadeh Meshkani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  70 - Structural model of consumer behavior of durable consumer goods (household appliances)
  بهمن نقدی Abdullah Naami naser azad mohammad nasrollahniya
• Open Access Article
  • Abstract Page
  • Full-Text
  
  71 - The role of the media in designing an integrated communication model in changing the behavior of consumers of cultural and artistic goods and services with the foundation's data approach
  Ali Mollaahmadi vahidreza mirabi Ismail hasanpour qorqchi
  10.30495/jscc.2023.1978419.2081
• Open Access Article
  • Abstract Page
  • Full-Text
  
  72 - An Identification of Factors Influencing Compensatory Consumer Behavior Strategies Choice in Encountering Discrepancy between Actual Self and Ideal Self
  elham samadzadeh mohamad ali abdolvand
• Open Access Article
  • Abstract Page
  • Full-Text
  
  73 - Identifying the Components Affecting Customer Dissatisfaction in Order to Design Competitive Strategies to be Studied: Requested Video Platforms (VOD) in Iran
  Nader Jafari Haftkhani, Abbas Rahimi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  74 - Analysis of Factors Influencing the Behavior of Users of Social Networks Among Iranian Users
  zeinab salavati سعید صحت mehran shirzad
• Open Access Article
  • Abstract Page
  • Full-Text
  
  75 - The Study of Relationship Between Life Style and Consumer Behavior ( Case Study: Married Women of Shiraz )
  Bijan Khajenoori Ebrahim Mosavat
• Open Access Article
  • Abstract Page
  • Full-Text
  
  76 - Effect of Women`s Role and Family Structure on CDMS
  sahar asadzadeh manjili Fereshteh Lotfizadeh
  10.30495/jzvj.2022.22909.3036
• Open Access Article
  • Abstract Page
  • Full-Text
  
  77 - Harnessing Green Energy: An Analysis of Indonesian Consumers' Adoption Behaviors
  Joko Sulistio Budisantoso  Wirjodirdjo Putu Dana  Karningsih
  10.22094/QJIE.2025.1187916