List of Articles Consumer behavior

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  1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
  Hassan Soltani mojtaba amini moghaddam
• Open Access Article
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  2 - dentification of the most important factors in the decision making of consumers in choosing domestic products with the aim of improving the pattern of using Iranian goods (In line with the year of support for national production)
  Firozeh HajialiAkbari narges sadighian
• Open Access Article
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  3 - Navigational Characteristics Effectiveness of Web Sites on Consumer Behavior and Pre-Purchase Intentions
  K. Hamdi K. Heidarzadeh B. Khodayari
• Open Access Article
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  4 - An Overview of the Impact of Content ‌ Advertising on social media on Customers' Intentions to buy in home businesses
  Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani
• Open Access Article
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  5 - The Effect of Virtual Tribes on the Implications of Postmodern Consumer Behavior on Social Media)
  Bahram Khairy Mohammad Mehdi Pouyan
• Open Access Article
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  6 - The Effects of Constant Touch on Consumer Behavior: The Case of Iranian Mobile Phone Users
  Ali A. Saeidi
• Open Access Article
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  7 - Assessment and Evaluation of Citizen's Views on the Impact of Commercial Television Advertising on Consumer Behavior (Case of Study: Ardebil City)
  Roghaye Eynollahinezhad Rahmatollah Amirahmadi Soroush Fathi
• Open Access Article
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  8 - Designing a Model for Delaying the Purchase of Supplementary Health Insurance Based on Grounded Theory
  ehsan mohsenzadeh sharifi leila Andervazh ebrahim albo naiemi
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  9 - Religion and Family Structure: Two Factors Affecting on Consumer Decision Making Styles in Iran
  F. Lotfizadeh
• Open Access Article
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  10 - Measuring Model of Consumer’s Moral Emotions in Sport Marketing: A Scale Development
  Jasem Manouchehri
• Open Access Article
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  11 - Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach
  Mohammad Rahim Esfidani Datis khajeheian Mahmoud Mohammadian Emad Rahmanian
• Open Access Article
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  12 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
  HAMIDEH reshadatjo amir ebrahimpour
• Open Access Article
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  13 - Designing a neural marketing model with a consumer behavior approach in the banking industry
  Maryam Khezri yazdan shirmohammadi Mirarab Beigi Alireza
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  14 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
  Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour
  10.30495/jomm.2023.70340.1987
• Open Access Article
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  15 - Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults
  M. A. Abdolvand N. Reihani
• Open Access Article
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  16 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping
  H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi
• Open Access Article
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  17 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP
  M. A. Abdolvand S. Fereidounfar
• Open Access Article
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  18 - Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch)
  N. S. Najafizadeh A. Mojoodi P. Ghasemi
• Open Access Article
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  19 - Exploring the Role of Parental Communication Patterns about Children’s Perception of their Influence over Purchases
  K. Heidarzadeh N. Motamedi
• Open Access Article
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  20 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study
  K. Hamdi F. Ghaffari A. Afsordegan
• Open Access Article
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  21 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
  H. Vazifehdoust V. R. Mirabi M. Mohammadi
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  22 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
  H. Vazifehdust M. Hariri
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  23 - Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods
  K. Heidarzadeh H. Zand Hesami M. M. Hasanloo
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  24 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
  H. Vazifedoost M. Carey
• Open Access Article
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  25 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
  H. Safarzadeh B. Kheiry R. Agha Seyed Agha
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  26 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
  M. Samadi Z. Ziaei
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  27 - Consumer Ethnocentrism in Small Appliances Industry of Iran
  M. A. Amirshahi Sh. Mazhary
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  28 - Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran)
  H. Javanmard S. Hoseini
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  29 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions
  M. A. Abdolvand P. Parakhodi Moghaddam
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  30 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
  M. Haghighi Kaffash M. Akbari
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  31 - Consumer Involvement and Purchase Decision (Cell Phone as a Case Sstudy)
  O. Mahdieh N. Chubtarash
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  32 - The effect of TV advertising on audience behavior change based on Dagmar Model (Case study: LG agencies in 5 and 11 regions of Tehran)
  alireza sabbagh Peyman ghafari
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  33 - Development of Social Commerce and Analysis of Consumer Behavior
  Mohamad hesam Jahanmiri
  10.30495/jisds.2007.21275
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  34 - A Sociological Study of Relationship between The four dimensions of ethnic identity and Consumer Behavior* (Case Study: Lorestan Province)
  Mahmoud Nosrati Ahmad Rezaii
  10.30495/jisds.2022.68039.11751
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  35 - Investigation of the impact of experience and environmental knowledge on attitudes and behaviors of consumers’ conscious of the environment
  Mahdi Farmani Mohammad Ghaffari Mostafa Zandi Nasab
  10.22034/jest.2019.43240.4605
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  36 - On the relative efficiency in general network structures
  Fatemeh Boloori Jafar Pourmahmoud
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  37 - Explaining the effects of contemporary consumption behavior in the formation of urban spaces in large-scale shopping centers (Case study: Megamall Ekbatan, Tehran)
  Mehdi Moradi Kianoosh Zakerhaghighi Keramatollah Ziari
  10.30495/juepd.2023.1974801.1121
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  38 - Designing a Marketing Pattern for Retailers of Consumer Goods on Fast Moving Consumer Goods and its Effect on Consumer Behavior
  Mostafa Ebrahimi Ismail Hassanpour Ghoroghchi Vahidreza Mirabi Serajodin Mohebi
  10.30495/jsm.2021.1943025.1547
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  39 - Explanation a model for identifying the fundamental components of consumers' impulse buying behavior With emphasis on ethics in sales using Fuzzy Best-Worst Method (FBWM) technique (Case Study: Refah Chain Stores)
  Salman Abbasi Siar Mohammadali Keramati mohammadreza motadel
  10.30495/imj.2021.686121
• Open Access Article
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  40 - Designing a consumer behavior strategy model in Iran's start-up industry
  mona falsafi fard
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  41 - Reviewing customer delight, extracting influential themes: customer delight in the sports industry
  farid ganji Sardar Mohammadi
  10.30495/kmsj.2023.1972674.1052
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  42 - Students' Complaints Related to Available Service in Offline and Online Environments at QIAU
  Abolfazl Tajzadeh Namin Monireh Mohaghegh
• Open Access Article
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  43 - Identifying the Factors Affecting Consumer Perceptions on Product Safety and Model Presentation (Case study: Home Appliances Consumers)
  Saeed Ahmadian Seyed kamran Nourbakhsh Ghasemali Bazaee Seyed Abbas Heydari
  10.22094/joie.2021.1907025.1781
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  44 - A Review of Three Decades Using Agent-Based Modelling and Simulation in Marketing and Consumer Behavior
  Zahra Sadeqi-Arani Omid Roozmand
  10.22094/joie.2023.1991052.2087
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  45 - Explaining the model of impulse buying behavior of young generation consumers with a mixed approach (Case study: Hypereme chain stores)
  Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour
  10.22034/ssyj.2022.1951764.1231
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  46 - Designing the Impulse Buying pattern of young generation customers based on the Grounded Theory Approach
  Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour
  10.22034/ssyj.2022.1951763.1230
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  47 - The Factors Affecting the Customer's Views about Services Innovation: Case Study of Parkometers Users in Qazvin City
  J. Mehrabi Z. Maroof Mashat
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  48 - Identifying and Evaluating the Factors Affecting Excessive Buying
  F. Taherikia M. Yadegari
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  49 - The Effect of Habit Formation on Consumers Behavior in Iran
  Mir Hosein Mousavi Elnaz khojasteh Farid Dehghani
  10.30495/eco.2023.1985604.2755
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  50 - Estimating the Food Price and Income Elasticities in Tehran Urban Households
  vida varahrami zohreh hoshmand reza yousefi haji absd
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  51 - The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand)
  maryam Taghvaee Yazdi Pantea part
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  52 - Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
  Nezareh Kord parviz saeidi Roohalla Samiee Samereh Shojaee
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  53 - Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach
  Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
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  54 - Typology of women's consumption behavior in the masons of Yazd
  manouchehr alinejad محمدرضا حسینی Fatemeh Molaei
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  55 - Typology of women's consumption behavior in the brand stores (mezon) of Yazd
  Manoochehr Alinejad Mohammadreza Hoseini Fatemeh Molaei
  10.30495/uss.2022.699027
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  56 - Detection of Knowledge Governing on Demographic Characteristics of Customers in Selecting Banks by through using Associative Rules in Data Mining
  Naser Ghabouli Alireza Bafandeh Zendeh Samad Aali
  10.30495/jmemiau.2023.707592
• Open Access Article
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  57 - Social Analysis and Presentation the Indigenous Model of the Impact of Tehran Shopping Centers Brand Image on Female Consumer Behavior
  mona manian bahram kheiri
• Open Access Article
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  58 - بخشبندی مشتریان محصولات سبز با استفاده از روش خود سازمانده
  نرگس دل افروز سینا سیاوش مقدم
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  59 - Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company
  Nezareh Kord Parviz Saeidi Roohalla Samiee Samereh Shojaee
  10.30495/msds.2023.1980510.1122
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  60 - Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component: a qualitative study in food industry companies
  maziar ghasemzadeh sangroudi karim hamdi shadan vahabzadeh munshi
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  61 - Presenting a model for accepting new technologies and innovations in the field of renewable energy by Iranian consumers with an economic, financial and social approach based on the foundation's data theory
  Fatemeh Shoghi Aghjeh Mashhad Alireza Farrokhbakht Foumani Ali Gholipour Soleimani
  10.30495/fed.2023.700128
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  62 - Qualitative model of consumer behavior in the of durable goods market (household goods) based on value theory
  Bahman Naghdi Abdollah Naami Naser Azad Mohammad Nasrollahniya
  10.30495/fed.2023.707993
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  63 - Exploring the Demographic Differences of Consumers with Different Decision-Making Styles Regarding the Purchase Behavior of Sunich Juices
  Samira Ghashghayi Ghasem Bakhshandeh Roya Avalin chaharsoughi Zahra Hosseini
• Open Access Article
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  64 - Design of Conceptual Model for product disposition with repertory grid
  hamed ghobakhloo elham faridchehr mahmood Ahmadi sharif nader gharib navaz
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  65 - Ranking of personal factors affecting insurance purchase Postponement
  EHSAN MOHSENZADEHSHARIFI Leila Andervazh Ebrahim albonaiemi
• Open Access Article
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  66 - Identify the factors affecting consumer behavior through social media
  masomeh jalilian Hossein Safarzadeh seyyed kamran nourbakhsh
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  67 - Designing an Export Marketing Model Considering the Consumer Behavior of Food Products (Case Study: Nuts and Nuts)
  Masih Moghri Golnar Shojaei Baghini
• Open Access Article
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  68 - Behavior model of customers of luxury goods in the gold market: a qualitative study
  saghar zarinkamar azam rahiminik Seyyed Abbas Heidari
• Open Access Article
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  69 - Development and explanation of dimensions of social media marketing persuasive messages on customers' purchase intention
  fatemeh khajehfini, Mohammad Reza Hamidizadeh Abdollah Naami Fataneh Alizadeh Meshkani
• Open Access Article
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  70 - Structural model of consumer behavior of durable consumer goods (household appliances)
  بهمن نقدی Abdullah Naami naser azad mohammad nasrollahniya
• Open Access Article
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  71 - The role of the media in designing an integrated communication model in changing the behavior of consumers of cultural and artistic goods and services with the foundation's data approach
  Ali Mollaahmadi vahidreza mirabi Ismail hasanpour qorqchi
  10.30495/jscc.2023.1978419.2081
• Open Access Article
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  72 - An Identification of Factors Influencing Compensatory Consumer Behavior Strategies Choice in Encountering Discrepancy between Actual Self and Ideal Self
  elham samadzadeh mohamad ali abdolvand
• Open Access Article
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  73 - Identifying the Components Affecting Customer Dissatisfaction in Order to Design Competitive Strategies to be Studied: Requested Video Platforms (VOD) in Iran
  Nader Jafari Haftkhani, Abbas Rahimi
• Open Access Article
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  74 - Analysis of Factors Influencing the Behavior of Users of Social Networks Among Iranian Users
  zeinab salavati سعید صحت mehran shirzad
• Open Access Article
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  75 - The Study of Relationship Between Life Style and Consumer Behavior ( Case Study: Married Women of Shiraz )
  Bijan Khajenoori Ebrahim Mosavat
• Open Access Article
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  76 - Effect of Women`s Role and Family Structure on CDMS
  sahar asadzadeh manjili Fereshteh Lotfizadeh
  10.30495/jzvj.2022.22909.3036
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  77 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
  Hossein Farsiani Hormoz Mehrani mohsen mohammadian saravi Hamidreza Saeednia
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  78 - Harnessing Green Energy: An Analysis of Indonesian Consumers' Adoption Behaviors
  Joko Sulistio Budisantoso  Wirjodirdjo Putu Dana  Karningsih
  10.22094/QJIE.2025.1187916