Designing the Impulse Buying pattern of young generation customers based on the Grounded Theory Approach
Subject Areas : Sociological Studies of Youth
Elham Fasih
1
(
Department Management, Babol Branch, Eslamic Azad University, Babol, Iran
)
Mehdi Rouholamini
2
(
Assistant Professor of Marketing Management, Babol Branch, Islamic Azad University, Babol, Iran
)
Shahrbanoo Gholipour
3
(
Assistant Professor of Marketing Management, Babol Branch, Islamic Azad University, Babol, Iran
)
Keywords:
Abstract :