Assessment and Evaluation of Citizen's Views on the Impact of Commercial Television Advertising on Consumer Behavior (Case of Study: Ardebil City)

Subject Areas : Iranian Sociological Review

Roghaye  Eynollahinezhad ¹ (M.A., West Tehran Branch, Islamic Azad University, Tehran, Iran)
Rahmatollah  Amirahmadi ² (Assistant Professor, Department of Sociology, Azadshahr Branch,Islamic Azad University, Azadshahr, Golestan, Iran)
Soroush  Fathi ³ (Associate Professor, Department of Social Sciences, West Tehran Branch, Islamic Azad University, Tehran, Iran)

Received: 2020-02-13 Accepted : 2020-02-13 Published : 2019-12-01

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