Assessment and Evaluation of Citizen's Views on the Impact of Commercial Television Advertising on Consumer Behavior (Case of Study: Ardebil City)

Subject Areas : Iranian Sociological Review

Roghaye Eynollahinezhad ¹ , Rahmatollah Amirahmadi ² , Soroush Fathi ³

1 - M.A., West Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Assistant Professor, Department of Sociology, Azadshahr Branch,Islamic Azad University, Azadshahr, Golestan, Iran
3 - Associate Professor, Department of Social Sciences, West Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2020-02-13 Accepted : 2020-02-13 Published : 2019-12-01

Keywords: