Development of Social Commerce and Analysis of Consumer Behavior
Subject Areas : Journal of Iranian Social Development Studies
1 - Management;management faculty; Zarghan Azad university:Zarghan;Iran
Keywords: Customer Satisfaction, Social Commerce, Consumer behavior, Consumer Trust, Business Community,
Abstract :
The emergence of social commerce has made important changes in business and consumers. Hence, it is very important to understand consumer behavior in the field of social commerce for companies that intend to benefit better consumers from more powerful sites.In this study, we carry out a systematic review of social business studies to explain how consumers behave on social networking sites. We classify these studies, discuss significant considerations, and identify important research methods. Also, other goals of this project are to study the factors affecting the durability and customer satisfaction in the social space. Today, due to a lack of consumer confidence in the social space and lack of quality of content, customers are faced with great concerns about the Internet as the strongest media for the social business. Because the social behavior of customers is an important variable in the social space, it is imperative for a business community to maintain its current customers. Therefore, we study the factors affecting social commerce.
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