Explaining the model of impulse buying behavior of young generation consumers with a mixed approach (Case study: Hypereme chain stores)

Subject Areas : Sociological Studies of Youth

Elham  Fasih ¹ (Department Management, Babol Branch, Eslamic Azad University, Babol, Iran)
Mehdi  Rouholamini ² (Assistant Professor of Marketing Management, Babol Branch, Islamic Azad University, Babol, Iran)
Shahrbanoo  Gholipour ³ (Assistant Professor of Marketing Management, Babol Branch, Islamic Azad University, Babol, Iran)

Received: 2022-02-07 Accepted : 2022-05-11 Published : 2023-03-01

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