Designing a Marketing Pattern for Retailers of Consumer Goods on Fast Moving Consumer Goods and its Effect on Consumer Behavior

Subject Areas : Business Strategy

Mostafa Ebrahimi ¹ , Ismail Hassanpour Ghoroghchi ² , Vahidreza Mirabi ³ , Serajodin Mohebi ⁴

1 - Department of Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
2 - Department of Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
3 - Department of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
4 - Department of Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran

Received: 2021-09-04 Accepted : 2021-11-22 Published : 2021-11-22

Keywords:

References:

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