Investigating Factors Affecting the Market of Specialized Drugs in Iran

Subject Areas : Health Management Services

Alireza Rezvani Chaman Zamin ¹ ( Ph.D. Student, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran )
Nasser Feghi Farahmand ² ( Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran )
muosa Rezvani Chaman Zamin, ³ ( Department of Management, Astara Branch, Islamic Azad University, Astara, Iran )
Yaghoub Alavi Matin ⁴ ( Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran )

Received: 2022-12-04 Accepted : 2023-01-07 Published : 2023-02-19

Keywords: Medication, Pattern of Use, Specialized Medicines, Drug Market,

Abstract :

Introduction: The pharmaceutical product market is one of the largest and highest -paid markets in the world in which the upper figures are exchanged every year. A market where any inaccurate decision on it quickly boosts the black market and makes the drug dealers stronger. The purpose of this study was to investigate the factors affecting the market for specialized drugs in Iran.Methods: The results of the study have been examined in a quantitative method. The method used in this study is based on fundamental studies. The present study is based on the data collection method. In this study, targeted sampling methods used to select experts and simple random methods in 385.Results: The results showed that the two modulations of the proprietary profit reduction on the relationship between processing and ease of consumption on the drug market prediction of 4.414 with a significant level of 0.0001, which is less than alpha = 0.05, As the most important factor and adjustment of proprietary profit reduction on the relationship between the office and the physician on the anticipation of the drug use market with a coefficient of 2.355 and the significant level of 0.0001 to two important factors in impact on the anticipation of the drug use market Specialized in Iran are identifiable.Conclusion: Finally, the drug market is very attractive in many ways. Drug manufacturers must persuade physicians to sell the drug to the final consumer who are patients, in other words, the final decision maker here. Therefore, given the high impact of the drug characteristics and the patient's characteristics on the drug selection, it is better to marketing their time and energy on the marketing of more desirable drug profiles (for physicians).

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