Social Media Role in Marketing and its Impact on Organization's Structure

Subject Areas : Media Management

Seyyed Abdollah  Sajjady Jaghargh ¹ (-)
Alireza  Gharaati ² (عهده‌دار مکاتبات)
Majid  Heidari ³ (-)

Received: 2015-04-03 Accepted : 2015-06-04 Published : 2015-04-21

Keywords: Social media, marketing, Organizational Structure, electronic banking, Social Banking,

Abstract :

Social media is the description of online tools which people use to share content, profiles, comments, views, experiences and thoughts. The main difference between social media and social network is that social media is used to transfer and share huge information with mass audience. However social network is a tool for interaction. People of the same interests, same favors, common thoughts and dependent on each other make relations in social networks. Social media is the process of socializing an organization and engaging human resources with trends and philosophy of an organization. In this article the role of social media as an effective factor in marketing and on organization's structure is discussed with the emphasis on the role of social media in banking. Components and plan of penetrating banks into social media is explained and through tables demonstrating banks using social media, their role is discussed to engage with the new generation to make loyal customers, reduce costs, gain trust, increase incomes and explain the importance of brand making through social media.