Compilation of agricultural products bundling model

Subject Areas : marketing

Abas papi ¹ , Fereydoun Omidi ² , ُSoheila Zarinjoy Alvar ³

1 - Department of Management, Khoramshahr International Branch, Islamic Azad University, Khoramshahr, Iran
2 - َAssistant Professor, Department of Management, Khoramshahr International Branch, Islamic Azad University, Khoramshahr, Iran
3 - Assistant Professor, Department of Management, Abadan Branch, Islamic Azad University, Abadan, Iran

Received: 2023-12-25 Accepted : 2024-04-28 Published : 2024-06-28

Keywords: Bundling of government support, international markets, exporting companies, competitive advantage,

Abstract :

The aim of this research is to Compilation of agricultural products bundling modelThis research is fundamental in terms of its purpose and qualitative in terms of method, and the foundation's data theorizing approach has been used. The participants in this research include all the experts of the exporting companies of agricultural products in Khuzestan province with at least 10 years of export experience. This research is applied in terms of objective and in terms of qualitative method and the foundation's data theorizing approach has been used. The participants in this research include all the experts of agricultural products exporting companies in Khuzestan province with at least 10 years of export experience.In this part, in the open coding stage, 389 codes extracted from 16 semi-structured interviews with knowledgeable experts and specialists in the research field were converted into 110 more abstract concepts and finally 31 dimensions and 13 main categories in the form of a paradigm model under the title of management, the following factors structure of export, political factors, economic factors, social and cultural factors, laws and government administrative system, government economic policies, export marketing strategy, government support strategies, This can create a good competitive advantage over other competitors and lead to export growth, and according to the conditions of the region, it is possible to use the maximum capacity to achieve efficiency. Used in the export of agricultural products.

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