Compilation of agricultural products bundling model

Subject Areas : marketing

Abas  papi ¹ (Department of Management, Khoramshahr International Branch, Islamic Azad University, Khoramshahr, Iran)
Fereydoun  Omidi ² (َAssistant Professor, Department of Management, Khoramshahr International Branch, Islamic Azad University, Khoramshahr, Iran)
ُSoheila  Zarinjoy Alvar ³ (Assistant Professor, Department of Management, Abadan Branch, Islamic Azad University, Abadan, Iran)

Received: 2023-12-25 Accepted : 2024-04-28 Published : 2024-06-28

Keywords: Bundling of government support, international markets, exporting companies, competitive advantage,

Abstract :

The aim of this research is to Compilation of agricultural products bundling modelThis research is fundamental in terms of its purpose and qualitative in terms of method, and the foundation's data theorizing approach has been used. The participants in this research include all the experts of the exporting companies of agricultural products in Khuzestan province with at least 10 years of export experience. This research is applied in terms of objective and in terms of qualitative method and the foundation's data theorizing approach has been used. The participants in this research include all the experts of agricultural products exporting companies in Khuzestan province with at least 10 years of export experience.In this part, in the open coding stage, 389 codes extracted from 16 semi-structured interviews with knowledgeable experts and specialists in the research field were converted into 110 more abstract concepts and finally 31 dimensions and 13 main categories in the form of a paradigm model under the title of management, the following factors structure of export, political factors, economic factors, social and cultural factors, laws and government administrative system, government economic policies, export marketing strategy, government support strategies, This can create a good competitive advantage over other competitors and lead to export growth, and according to the conditions of the region, it is possible to use the maximum capacity to achieve efficiency. Used in the export of agricultural products.

References:

گلکاران مقدم، سمیرا. (1399). بررسی ابزارها و مشوق های صادراتی در کشور، نشریه بررسی بازرگانی، 8 (103). 29-45
استرواس، آن سلم؛ کربین، جولیت (1397). مبانی پژوهش کیفی فنون و مراحل تولید نظریه‌ی زمینه‌ای، مترجم ابراهیم افشار، چاپ هفتم، تهران، نشر نی.
افشاری مفرد، مسعود، عادلی نیک، حامد، شیخ علیشاهی، محمد، (۱۴۰۰). اولویت بندی ابزارهای سیاستی حمایت از صادرات محصولات با فناوری بالا، دو ماهنامه بررسی های بازرگانی، ۱۸(۱۰۵)، ۱-۳۰.
جشاری، سهیلا؛ اسفندیاری، مرضیه (1401). تدوین راهبردهای کلان توسعه صادرات محصولات کشاورزی با رویکرد آینده پژوهی، مطالعات راهبردی سیاست گذاری عمومی ،12(42) : 100-116
حسین پور،داوود، شریف زاده،فتاح، سید نقوی،میرعلی، صدر نفیسی،سیروس (۱۴۰۰). ارایه چارچوب خط مشی های دولت در افزایش توان رقابت ملی در بازارهای برون مرزی خدمات مهندسی، فصلنامه علوم مدیریت ایران، ۱۶(۶۲)، ۸۳-۱۱۶
دانایی فرد ، حسن ؛ الوانی ،سید مهدی ؛ آذر، عادل (1389) روش شناسی پژوهش‌های کیفی در پژوهش‌های مدیریت، رویکردی جامعه ، تهران ، انتشارات صفار
دانایی فرد ، حسن ؛ امامی ، سید مجتبی (1386) .استراتژی‌های پژوهش کیفی ، تأملی بر نظریه پردازی داده بنیاد ، اندیشه مدیریت ، ص 69-97
روشندل اربطانی ، طاهر ؛ محمود زاده ، احد (1396).طراحی مدل تبلیغات از طریق رسانه‌های اجتماعی به‌منظور تأثیر بر تمایل مشتریان ، نشریه مدیریت بازرگانی ، دانشکده مدیریت دانشگاه تهران ، دوره 9 ، شماره 4 ، ص 763-786
سیف اللهی، ناصر، باشکوه، محمد، و محمدخانی، رحیم. (1400). طراحی الگوی مفهومی عوامل موثر توسعه صادرات محصولات کشاورزی: ارائه نظریه ی داده بنیاد. مدیریت کسب و کار بین المللی، 4(4 )، 111-131.
عسگری نژاد، منیره. (1396). رابطه توسعه فناوری اطلاعات با عدم تمرکز در تصمیم گیری, بهبود فرایندهای کاری و بهره وری سازمانی مورد مطالعه: فرماندهی انتظامی استان همدان. پژوهش های مدیریت انتظامی (مطالعات مدیریت انتظامی)، 12(1 )، 137-154
عیوضی نژاد، سلمان؛ اکبری، محسن(1400). طراحی مدل ریسک ادراکشده خریداران کالاهای برند غیرمعروف در شبکه اجتماعی اینستاگرام: مبتنی بر نظریه داده بنیاد، فصلنامه مدیریت برند،8(25)،109-148
فراست خواه ، مقصود . (1398) . روش تحقیق کیفی در علوم اجتماعی با تأکید بر نظریه بر پایه (گرندد تئوری GTM)، تهران ، نشر آگاه
فرهادی نژاد ، محسن ؛ لگزیان ، محمد؛ کفاش پور ، آذر ؛ منصوریان ، یزدان (1393) .مدیریت دولتی اثربخش در سازمان‌های ایرانی ، نظریه پردازی داده بنیاد ، فصل نامه مدیریت سازمان‌های دولتی ، سال سوم ، شماره 9، ص 55-70
موسوی، سیده نسیم، موسوی، سید نجم الدین، ساعدی، عبداله، موید، انیس. (1400). شناسایی و اولویت‌بندی عوامل اثرگذار بر باندلینگ‌ اجتماعی با استفاده از رویکرد دلفی فازی‌. تحقیقات بازاریابی نوین، 11(3)، 1-22
Afshari Mofard, Masoud, Adeli Nik, Hamed, Sheikh Alishahi, Mohammad,( 2021). Prioritization of policy tools to support the export of high-tech products, bimonthly business reviews, 18(105): 1-30. (in Persian)
Aquilante, Tommaso. Ferran Vendrell-Herrero, Bundling and exporting: Evidence from German SMEs.( 2021). Journal of Business Research,(132): 32-44, ISSN 0148-2963, https://doi.org/10.1016/j.jbusres.2021.03.059.
Askari Nejad, Monira. (2016). The relationship between the development of information technology and the lack of focus in decision-making, improvement of work processes and organizational productivity studied: Police Command of Hamedan Province. Police Management Researches (police management studies), 12(1): 137-154. (in Persian)
Ayozhinejad, Salman; Akbari, Mohsen .(2021). Designing the perceived risk model of buyers of unknown brand goods in the Instagram social network: based on foundational data theory, Brand Management Quarterly, 8(25): 109-148. (in Persian)
Cao, Qingning. Yuanzhao Tang, Sandun Perera, Jianqiang Zhang, Manufacturer- versus retailer-initiated bundling: Implications for the supply chain.( 2022) .Transportation Research Part E: Logistics and Transportation Review, (157): 102552, ISSN 1366-5545, https://doi.org/10.1016/j.tre.2021.102552.
Choi, H. S. & Chen, C. (2019). The Effects Of Discount Pricing And Bundling On The Sales Of Game As A Service: An Empirical Investigation, Journal of ElFectronic Commerce Research, 20(1): 21-34.
Danai Fard, Hassan; Alwani, Seyed Mehdi; Azar, Adel. (2012) .Qualitative Research Methodology in Management Research, Community Approach, Tehran, Safar Publishing House. (in Persian)
De Corniere, A. & Taylor, G. (2017). Application Bundling in System Markets . CEPR Discussion Paper No. DP12129, Available at SSRN: https://ssrn.com/abstract=2999658
De Corniere, A. & Taylor, G. (2021). Upstream Bundling and Leverage of Market Power. The Economic Journal, ueab024, https://doi.org/10.1093/ej/ueab024.
DOI: 10.22108/nmrj.2021.127204.2370.
Farhadinejad, Mohsen; Legzian, Mohammad; Kafashpour, Azar; Mansourian, Yazdan .(2013). Effective government management in Iranian organizations, Foundation Data Theorizing, Journal of Government Organizations Management, third year,(9): 55-70. (in Persian)
Farstkhah, Maqsood; (2018). Qualitative research method in social sciences with an emphasis on grounded theory (Grand Theory GTM), Tehran, Aghaz publication
Ferreira, S. D. & Antunes, C. (2020). Estimating the price range and the effect of price bundling strategies: An application to the hotel sector, European Journal of Management and Business Economics, 29(2): 2444-8494.
Golkaran Moghadam, Samira. (2019). Survey of export tools and incentives in the country, Journal of Business Review, 8 (103): 29-45.(in Persian)
Hosseinpour, Dawood, Sharifzadeh, Fattah, Seyyed Naqvi, Mir Ali, Sadr Nafisi, Siros. (2021). Presenting the framework of government policies in increasing national competitiveness in the overseas markets of engineering services, Iranian Management Sciences Quarterly, 16(62): 83-116. (in Persian)
Huang, Yeu-Shiang Jyh-Wen Ho, Guan-Jin Wu, A study on promotion with strategic two-stage customized bundling. (2022). Journal of Retailing and Consumer Services, (68): 103004, ISSN 0969-6989, https://doi.org/10.1016/j.jretconser.2022.103004
Jeshari, Sohaila; Esfandiari, Marzieh. (2022). Compilation of macro strategies for the development of agricultural products export with a future research approach, strategic studies of public policy, 12(42): 116-100. (in Persian)
Kim, Seho. Changhee Lee, Jongsu Lee, Junghun Kim, Over-the-top bundled services in the Korean mode l. (2021). Telematics and Informatics, (6): 101599, ISSN 0736-5853, https://doi.org/10.1016/j.tele.2021.101599.
Klumpenhouwer, Willem. Wei Huang, A flexible framework for measuring accessibility with destination bundling.(2021) .Journal of Transport Geography, (91): 2021, 102949, ISSN 0966-6923, https://doi.org/10.1016/j.jtrangeo.2021.102949.
Kotzeva, R., Kovo, D., Lorincz, S., Sapi, G., Sauri, L. & Valletti T. (2019). Recent developments at DG competition: 2018/2019. Review of Industrial Organization 55 (4): 551–578
Li, S., Lai, M. and Xue, W. (2018). Bundling strategy and channel competition in supply chains with complementary products, Procedia Computer Science, (126): 1730-1739.
Lune, H.; Berg, B.L., (2017). Qualitative research methods for the social sciences. London: Pearson Education, 9th Edition.
Markus Dertwinkel-Kalt, Christian Wey, Multi-product bargaining, bundling, and buyer power.(2020).Economics Letters, (188): 108936, ISSN 0165-1765, https://doi.org/10.1016/j.econlet.2019.108936.
Mousavi, Seyedah Nasim, Mousavi, Seyed Najmuddin, Saedi, Abdullah, Moyed, Anis. (2021). Identifying and prioritizing factors affecting social bundling using the fuzzy Delphi approach. Modern Marketing Research, 11(3): 1-22. (in Persian)
Nogueira Carlos, B. (2018). Retail Product Bundling –A new approach, https://www.sas.com.
Parker, D.A., Taylor, G., & Bagby, R.M. (2001). The relationship between emotional intelligence and alexithymia. Personality and Individual Differences,(30): 107–115
Plananska, Jana, Gamma, Karoline. (2022). Product bundling for accelerating electric vehicle adoption: A mixed-method empirical analysis of Swiss customers. Renewable and Sustainable Energy Reviews, Renewable and Sustainable Energy Reviews,( 154): 111760.
Roshandel Arbatani, Tahir; Mahmoudzadeh, Ahad. (2016). Designing an advertising model through social media in order to influence customers' desire, Business Management Journal, Faculty of Management, University of Tehran, 9(4): 763-786. (in Persian)
Saifullahi, Nasser, Bashkoh, Mohammad, and Mohammadkhani, Rahim. (2021). Designing a conceptual model of the effective factors of the development of agricultural products export: presenting the foundational data theory. International Business Management, 4(4): 111-131. (in Persian)
SID. https://sid.ir/paper/513861/fa
SID. https://sid.ir/paper/961424/fa
Strauss, Anne Salem; Corbin, Juliet. (2017). Fundamentals of Qualitative Research Techniques and Stages of Grounded Theory Production, translated by Ebrahim Afshar, 7th edition, Tehran, Nei Publishing. (in Persian)
Yang, L., Ji, J. & Chen, K. (2018). Advertising games on national brand and store brand in a dual-channel supply chain, J. Ind. Manag. Optim,( 14): 105-134.
Yassine, N., AlSagheer, A. & Azzam, N. (2018). A bundling strategy for items with different quality based on functionsinvolving the minimum of tworandom variables. International Journal of Engineering Business Management, (10): 1-9.
Zhang, Qing. Yini Zheng, Pricing strategies for bundled products considering consumers’ green preference.(2022) .Journal of Cleaner Production, (34): 130962, ISSN 0959-6526, https://doi.org/10.1016/j.jclepro.2022.130962