Study of Kabkab Dates Domestic Marketing In Kazeroon Region

Subject Areas : Agricultural Economics Research

M. Estakhr ¹ (مدرس دانشگاه آزاد اسلامی واحد مرودشت.)
A. Esmaeili ² (دانشیار گروه اقتصاد کشاورزی دانشگاه شیراز .)

Received: 2015-12-20 Accepted : 2015-12-20 Published : 2010-06-22

Keywords: marketing margin, Dates, Marketing Efficiency, Kazeroon,

Abstract :

ith respect to importance of kabkab dates marketing, the objective of this research was to study dates domestic marketing and problems in kazeroon region. The data were collected using Stratified Random Sampling Method (SRS) from a sample of 40 producers, 28 wholesalers and retailers through filling up questionnaires. Marketing margins, marketing efficiency, marketing margin functions were determined. Findings of the study showed that marketing inefficiency and marketing cost coefficient were higher in the channel that more agents were involved. Estimating marketing margin functions of Kabkab dates showed significant effects of retail price, marketing cost and value of soled product on the marketing margin. Finally, some recommendations such as extending credit to rural cooperatives and private sector were made to improve dates marketing in the region.  

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