Designing and Developing a Model of Halal Tourism Destination Love with a Sustainable Development Approach

Subject Areas : Islamic Marketing

Abas  Fallah Nezhad ¹ (Ph.D. Student in Marketing Management, Islamic Azad University, Qazvin, Iran.)
Mohammad Ali  Abdolvand ² (Assistant Professor. Business Management Dept., Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.)
Kambiz  Heidarzadeh Hanzaee ³ (Associate Professor. Business Management Dept., Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.)
Mohsen  Khounsiavash ⁴ (Assistant Professor. Mathematics Dept., Qazvin Branch, Islamic Azad University, Qazvin, Iran.)

Received: 2023-03-21 Accepted : 2023-05-22 Published : 2023-02-20

Keywords: Iran, Halal tourism, Islamic Countries, Islamic Marketing, Destination Love,

Abstract :

Purpose: Today, branding for tourist destinations and attracting the attention and creating the love and interest of tourists for these destinations is considered a strategy for tourist destinations, which plays a vital role in the performance of destination management, to expand the tourism opportunities, to differentiate destinations from competitors, and finally, to achieve a competitive advantage. Therefore, establishing a strong emotional link between tourists and tourist destinations can be very effective in attracting more tourists, increasing income, and sustainable development as a result of tourism industry. Destination love is a phenomenon experienced by a group of satisfied visitors who later become loyal tourists, thereby reducing several costs. Since the importance of this construct has today increased as an emerging issue for academics and professionals, the purpose of this review article is to draw a clear and comprehensive picture of the phenomenon of destination love and also to present a model of Halal tourism destination love with a sustainable development approach.Methodology: In this research, meta-synthesis and thematic content analysis have been used for the comparative and bibliographic study of love literature in the field of tourism and hospitality with a systematic review approach.Findings: After studying 68 valid scientific articles in this field and examining their antecedents and consequences, it can be seen that destination satisfaction, destination experience, destination image, destination loyalty, revisiting intention, and word of mouth (WOM) are the most common variables, which describe the benefits of destination love for tourism destinations.Conclusion: This scientific review attempts to provide an interdisciplinary platform for research on destination love. It also provides this opportunity for academics, professionals, and managers active in the field of tourism and halal hospitality to study and get to know this construct and management concepts in this field in order to become aware of the required actions and trends to improve the destination love for the field of tourism and halal hospitality.