Influencer Behavior in Social Media Marketing: Developing and Validating a New Model

Subject Areas : Business Strategy

Habibollah Majidian ¹ ( Department of Business Management, Birjand Branch, Islamic Azad University, Birjand, Iran )
Mahdi Mahmoudzadeh Vashan ² ( Department of Business Management, Birjand Branch, Islamic Azad University, Birjand, Iran )
Hossein Hakimpour ³ ( Department of Business Management, Birjand Branch, Islamic Azad University, Birjand, Iran )

Received: 2021-10-02 Accepted : 2021-12-12 Published : 2021-12-21

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References:

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