Designing and Explaining the Digital Marketing Model with the Approach of Customer Experience Management (CEM)

Subject Areas : Business Strategy

Hiva Zadegan ¹ , Mohammad Aghaei ² , Mohammad Rahim Esfidani ³ , Tahmoures Hasangholipour ⁴ , Manouchehr Ansari ⁵

1 - Hiva Zadegan Bavi Ph.D student in Business Administration, Department of Business Administration, University of Tehran, Tehran, Iran
2 - Assistant Professor, Department of Business Management, Tarbiat Modares University, Tehran, Iran
3 - Assistant Professor, Department of Business Administration, University of Tehran, Tehran, Iran
4 - Professor, Department of Business Administration, University of Tehran, Tehran, Iran
5 - Associate Professor, Department of Business Administration, University of Tehran, Tehran, Iran

Received: 2022-11-28 Accepted : 2023-01-28 Published : 2023-07-01

Keywords:

References:

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