The effect of market sensing and market responsiveness on absorptive capacity (case study: companies based in the foreign investment industrial estate)
Subject Areas : Production Managementvahid fattahi sarand 1 , sharareh yari 2
1 - department of management, shabestar branch, Islamic Azad University,, Shabestar,,Iran.
2 - department of management. Shabestar branch, Islamic Azad University,, Shabestar, Iran
Keywords: absorption capacity, market sensing, market responsiveness,
Abstract :
Companies differ significantly in their absorptive capacity. Based on this, it is important to pay attention to the structure of absorptive capacity and to investigate the effect of various contextual variables affecting the absorptive capacity of companies in order to know the cause of the difference in absorptive capacity. located in the foreign investment industrial town. The current research is of an applied type and the population investigated in this study includes all managers of companies located in the foreign investment industrial estate of Tabriz city. Based on the table of Morgan, the sample size is 90 people. In order to collect information, a standard questionnaire was used. In order to analyze the data, descriptive statistical methods and path-structural modeling have been used to test the research hypotheses. The results of the surveys showed that market sensitivity has a positive and significant effect on market responsiveness and absorption capacity in companies based in foreign investment industrial estates. The responsiveness of the market has had a positive and significant effect on the absorption capacity. Also, the results show that market responsiveness is a mediating variable in the relationship between market sensitivity and absorptive capacity.
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