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Open Access Article
1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
Hassan Soltani mojtaba amini moghaddam -
Open Access Article
2 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
3 - The impact of social media marketing on customer participation in value creation in the Shoe and Leather Industry (case study: Novin charm Company)
sirous keshavarz mousa rahimi Fatemeh Amjadi -
Open Access Article
4 - Explaining the concept of public service marketing
reza tayaran Mohammad Taleghani -
Open Access Article
5 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidi -
Open Access Article
6 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
Reza Pourmohammad morad rezaei dizgah -
Open Access Article
7 - Examining the effect of internal marketing on financial performance
behnoosh ahmadi shooli omid rasekh -
Open Access Article
8 - Social marketing modeling of cultural products with emphasis on risk management in the municipality
Saied Aghasi masood mokhtarikarchegani محمدرضا دلوی -
Open Access Article
9 - Providing a model for the market of selling new goods by one-to-one marketing method
AFSANEH ZAMANI MOGHADAM -
Open Access Article
10 - Developing and validating a marketing model for private higher education institutions: an integrated study
Roya Babaee Kasmaee Mohammd Ali Nadi -
Open Access Article
11 - Designing a Model for Marketing Intelligence Using Interpretive Structural Modeling Approach (Case Study of Internal Automotive Industry)
babak yavarifar mohammad Mahmudi Meymand Ozhan Karimi Seyed Musa Khademi -
Open Access Article
12 - The impact of SMEs Characteristics on Financial Performance Growth via the Mediating role of Prospective Marketing Intelligence and Strategic Flexibility
Rasoul mehdikhani changiz valmohammadi -
Open Access Article
13 - Designing and Explaining an Effective Social Media-Based Advertising Pattern in the Educational Business Industry
Davood Yaghoobi Seyyed Mahmood Hashemi Abdollah Naami -
Open Access Article
14 - Construction and Lived Experience of Tourism Industry Experts and Experts in Tourism Marketing Using the Grounded Theory Method
Abas Asadi Kambiz Heidarzadeh mohsen Khonsiavash mansooreh aligholi -
Open Access Article
15 - Model for inbound and outbound marketing in digital marketing
Razieh Kokabi Kambiz Heidarzadeh bahram kheiri -
Open Access Article
16 - Conceptualization and Explanation of a Sustainable Entrepreneurial Marketing Model in Food Industry: Futuristic Research Approach
NAEEMEH MOHEBI Karim Hamdi Zeynolabedin Amini Sabegh ehsan sadeh -
Open Access Article
17 - Analysis of The Drivers Affecting the Business Services Marketing with A Focus on The Perspective of Importing and Exporting Goods of Small and Medium Enterprises
Gholam ali Rahimi vahid nasehifar Tahmineh Nategh -
Open Access Article
18 - A futuristic look at the Permission Based Marketing model in the field of banking using the Delphi approach (Case study: Bank Mellat)
Elham Zarif chenarani mashhad esfandiar doshmanziari farzad asayesh -
Open Access Article
19 - Develop a Comprehensive Model for Evaluating the Factors of Electronic Marketing that Affect the Agile Supply Chain with the Approach of QFD in Iran Hamrah Aval operator
mohammad reza motadel maryam shariati vahidreza mirabi -
Open Access Article
20 - Designing a digital marketing model in new businesses based on the needs of the retail market
Mohammad Mehdi Sadr Hashemi Ebrahim Albonaiemi Mohammad Khoda Moradi -
Open Access Article
21 - Investigating the relationship between internal marketing and product quality through employee satisfaction
Alireza Meibodi.sani aliasghar hadizadeh mohammadreza bahramzadeh -
Open Access Article
22 - Designing and measuring the optimal pattern of referral advertising process in Iranian society
mahsa mosalla Vahid Reza Mirabi Hassan Esmailpur -
Open Access Article
23 - develop the prosess of implementing the know ledge management system in the international marketing department of the oil industry
behrooz nemati hossine vazifeh dust karim hamdi -
Open Access Article
24 - Future Scenario Planning for the Impact of Organizational Excellence on Marketing Management in Universities
Vahidreza Mirabi Nassim Heidari Jalal Haghighatmonfared -
Open Access Article
25 - Dynamic Analysis of Marketing Mix through Future Studies Approach
Samira Bekr Hormoz Mehrani Masoud Qorban Hosseini sedighe Tootian -
Open Access Article
26 - Fourth Dimensional Model for Boosting Electronic Marketing of Future Conversational Industries at 1404 Horizon (Focusing on Electronic Marketing Mix of Zanjan Province)
babak molaei Afsaneh Zamanimaghadam Firozeh HajialiAkbari -
Open Access Article
27 - A Futurology-Based Study into the Key Factors Affecting the Competitive Advantage with an Emphasis on Social Marketing (Case Study: Refah Bank Staff)
mahdi karimian kakolaki Mohammad Haghighi abdolkhalegh gholami chenarestan olia -
Open Access Article
28 - The Factors, Antecedents and Consequences Affecting on Formulating Political Marketing Strategies
Hamidreza Teymori Kambiz Shahroodi Ali Esmaeilzadeh Moghory Farzin Farahbod -
Open Access Article
29 - Evaluation of accordance between organization strategy with marketing strategy in top ranking company of Iran food industry
Nasser Poursadegh S. Yalda Sekhavati -
Open Access Article
30 - Evaluation of accordance between organization strategy with marketing strategy in top ranking company of Iran food industry
Nasser Poursadegh S. Yalda Sekhavati -
Open Access Article
31 - Past, Present and Future of Marketing Practice: A critical Analysis
Pejman Jafari -
Open Access Article
32 - An Examination of the Effect between Trust, Commitment and Relationship Quality In the Retailing Industry (Shahrvand Chain Stores)
K. Heidarzadeh E. Mollaei -
Open Access Article
33 - The evaluation of relationship between customer value and customer relationship management performance
K. Heidarzadeh A. Zendehdel Ali Hossin Soltani -
Open Access Article
34 - Investigation the Role of Country of Origin (COO) on Evaluation Consumer about Foreign Product
K. Heidarzadeh M. Sanati -
Open Access Article
35 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy
Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa -
Open Access Article
36 - Navigational Characteristics Effectiveness of Web Sites on Consumer Behavior and Pre-Purchase Intentions
K. Hamdi K. Heidarzadeh B. Khodayari -
Open Access Article
37 - Analyzing the reasons for unpopularity of ATM cards in Tehran and introducing an appropriate framework to increase the use of these cards
D. Venus M. Mokhtaran -
Open Access Article
38 - Study and Effectiveness of Marketing Mix (Service) on Customer Relationship Management (Especial Ref. to Insurance Industry )
V. R. Mirabi -
Open Access Article
39 - Evaluation of Direct Marketing Application in Non-profit Services Organizations (Case Study: Karaj’s Art Organizations)
M. A. Abdolvand K. Heidarzadeh M. Najafi pirasteh -
Open Access Article
40 - Application of MPT & PMPT in Evaluation of Risk ( Financial-Marketing Approach to Iran Cement Industry )
H. R. Vakilifard J. Barzigar -
Open Access Article
41 - The Impact of the Adoption Business Intelligence among Iranian Banks
Marzieh Faridi Masouleh -
Open Access Article
42 - The impact of organizational reputation on green marketing from the perspective of women consumers of organic products
صدیقه طوطیان اصفهانی شهرزاد طیاران نفیسه ملا صالحی -
Open Access Article
43 - Evaluate brand-based marketing based on competition strategy policies in the management of brand-owned state-owned companies
soheil karimirad Leila andervazh -
Open Access Article
44 - Implementation of digital marketing policy in the field of social networks With a data foundation approach
nadia mohseni ali norozi mobarake abdalah naami mohamad reza kashefi neyshabori -
Open Access Article
45 - Provide a model for digital marketing improvement policy in the retail industry with emphasis on the post-Corona era
Ziba Hosseini Alireza Rousta Farzad Asayesh Nader Gharibnavaz -
Open Access Article
46 - Presenting a Model for Identifying the Dimensions and Components of Personal Marketing Skills of Faculty Members (Case Study: Ardabil Universities)
Mohsen Shirpour Sadraddin Sattari Rasoul Vazifeh -
Open Access Article
47 - A Study to Set Policies and standards for an Emotional Marketing Model in order to come off Good Governance
Siamak Naseri vahid araei Mina Jamshidi -
Open Access Article
48 - Effect of Marketing Capabilities, Innovation, Entrepreneurship Tendency through Social Network Sites Variable on The Performance (Case Study: Qavamin Bank)
Hosseini Zahiri Zahra Amirhosseini Elham Faridchehr -
Open Access Article
49 - Relationship between business strategy and knowledge capabilities and banking economic marketing activities
Aliasghar Poorteymoor soheila zarinjoy alvar elaheh naseri -
Open Access Article
50 - The optimal method of international payment based on corporate banking and the role of entrepreneurs based on the social marketing approach
Mojtaba Bayat Ahmad Sardari naser azad Abdollah Naami -
Open Access Article
51 - Evaluating and Elaborating Factors Affecting Online Marketing (Case Study: Online Marketplaces)
Hamid Pourahmadi Parvaneh Gelard Hossein Bodaghi Khajeh Noubar, Reza Rostamzadeh -
Open Access Article
52 - Designing a dynamic corporate banking model and using it in social marketing based on new banking technologies
Mojtaba Bayat Ahmad Sardari Naser Azad Abdolah Naami -
Open Access Article
53 - The effect of environmental factors on financial performance with the mediating role of coverage capabilities
mohamad Hadi Asgari Nadia Montazeri Mitra Sadoughi -
Open Access Article
54 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
55 - Analyzing the mediating role of social influence transmission in the impact of digital content marketing components on word of mouth e-marketing and viral e-marketing
Mohamad Shoaib Allami mohamad Hadi Asgari -
Open Access Article
56 - Investigating the impact of entrepreneurial marketing on innovation capability and economic performance in the hotel industry of Qom
Peyman Ghafari Ashtiani Maryam Ghiasabadi Farahani -
Open Access Article
57 - In-Store Marketing: Framework, Tools, and Applications
Milad Bakhshi abas asadi kambiz heidarzadeh -
Open Access Article
58 - Construction and lived experience of marketing elites from the agricultural marketing model in Iran with a mixed approach and validation
bijan Alizadeh Abdollah Naami mohammad nasrollahniya -
Open Access Article
59 - Role of Social Network in marketing; use of the Taylor and Okazaki framework (Case Study)
سمیه لبافی طاهر روشندل اربطانی داوود محمدی -
Open Access Article
60 - Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry
maryam abdoli Hosein Bodaghi Khajenobar Reza Rostamzadeh Farzin Modares Khiyabani -
Open Access Article
61 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province)
ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi -
Open Access Article
62 - Identifying and Explaining the Influencing Factors on the Development of Social Marketing in Iran Broadcasting Organization (Qualitative Approach)
mehdi ali sharifi norooz hashemzehi seyed ali rahmanzadeh seyed vahid aghili -
Open Access Article
63 - Analysis of Influential Factors on Consumer Behavior in Mobile Marketing
Tahereh Arbab Hojatollah Hamidi Mohsen Gharehkhani -
Open Access Article
64 - Market-in Sima Strategy to Improve the Quality and Control Production Costs
Hassan Khojasteh Bagherzadeh -
Open Access Article
65 - A Model to Evaluate "CRM" Using Communicative Approach Between viewpoints of Subscribers, Journalist and Editors In All the Specialized Non-Governmental Journals in Tehran-Iran
Baharak Nateghipour -
Open Access Article
66 - The sources of media news and the amount of trust in these resources
Ruhoolah Ahmadzadeh Kermani Somayeh Davari Kish Bastani -
Open Access Article
67 - Firmware Development Work on Expanding the Use of Smart Phone Applications
Hossein Maadanipour Ahmad Aslizadeh -
Open Access Article
68 - The Effect of Virtual Tribes on the Implications of Postmodern Consumer Behavior on Social Media)
Bahram Khairy Mohammad Mehdi Pouyan -
Open Access Article
69 - Social Media Role in Marketing and its Impact on Organization's Structure
Seyyed Abdollah Sajjady Jaghargh Alireza Gharaati Majid Heidari -
Open Access Article
70 - Growth of Green Marketing –A Literature perspective of Green Indian Economy
Ankur Rana Anand Thakur Amanpreet Kaur -
Open Access Article
71 - The Role of Urban Design on the Branding of Urban Space
Hadi Sarvari Hamid Majedi -
Open Access Article
72 - The effect of network marketing on Teknik brand loyalty in Bushehr consumers
safoura shahniaei Sima Najafnejad -
Open Access Article
73 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image
amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh -
Open Access Article
74 - Analysis of factors affecting the improvement of the competitive power of sports production companies
amirreza shirvani Hassan Fahim Devin Hossein Peymanizad Mohammad Reza Esmaeilzadeh Ghandehari -
Open Access Article
75 - The effect of relationship marketing on loyalty with the mediating role of wushu weapons customer relationship management
Somayeh Mirani -
Open Access Article
76 - Designing the outsourcing model of marketing activities of sports clubs
Morad Heidari Mohammad Nikravan Yadollah Abbaszadeh Sohron Hojjatollah Taheri Rouzbahani -
Open Access Article
77 - Service Marketing Mix and Its Effects on Stakeholders' Behaviors
Akbar Eftekhari Aliabadi mohmad Hemmati Rozbahani -
Open Access Article
78 - Presentation of the Initial Model of Marketing of Iranian Universities
Fatemeh Nehzat Nadergholi Ghoorchian Ammirhossein Mohammad davoudi kamran Mohamadkhani -
Open Access Article
79 - The Effect of the Perceived Value of Hosting Sports Events on the Desire to Travel: a Conceptual Model
Mohammad Ali Berangi, Ehsaneh Nejad Mohammad Nameghi -
Open Access Article
80 - Presenting the Agricultural Marketing Model with an Emphasis on the Development and Marketing of Medicinal Plants in Iran
Bijan alizadeh Abdullah Naami Mohammad Nasroallah Nia -
Open Access Article
81 - Analyzing the Study Variable (Integrated Marketing Communications) by Conducting Semi-Structure Interviews with Managers in the Tourism Marketing Sulaimani Governorate
Salar Sarhad Khaleefa Younus Mansour Irandoost Reza Shafei -
Open Access Article
82 - Developing a Content Marketing Model for Online Cosmetic Shops
Maryam Ghaderifar jamshid salar Aliakbar Aghajani afrouzi -
Open Access Article
83 - Untimarketing the Unnecessary Use of Health Services on Social Security Organization
ghasem zarei tahereh zarei somayeh pourghadimi -
Open Access Article
84 - Providing a Social Marketing Model for Social Health Services
Alireza Pirhayati Hossein Vazifedust pejman jafari Asghar Seif -
Open Access Article
85 - Analyze Marketing Factors Influencing the Desire to Choose a Hospital Brand
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
86 - Factors Affecting Viral Marketing in Health Tourism Development
Mahdieh Zahmatkesh saredorahi Fatemeh Mohammadpour Shirazi Aram Ardian Mohammad Siadatan Mohammad Amir Oveisi -
Open Access Article
87 - Identify and Rank the Factors Affecting e-Marketing in Promoting the Brand of Health Tourism Destinations
Navid Majedi Amirhossein Shayegh -
Open Access Article
88 - Effective Dimensions on Clinical Governance Success (Stimuluses, Enablers, Challenges) in a Private Hospital with Delphi-Fuzzy Approach
zeinab mohammadi hosein didekhani -
Open Access Article
89 - Effective Factors on Word-of-Mouth Marketing and the Intention to Return to Beauty Clinics
Saeid Dehyadegari nastaran douraghi ellaheh shahbi -
Open Access Article
90 - Identifying and Prioritizing Factors Affecting Marketing Innovation in Medical Service Organizations
Mohammad Jahanifar Ehsaneh Nejad Mohammad Nameghi Abas Asadi Akbar Bahmani Chub basti -
Open Access Article
91 - A Model for Standardization/Adaptation Strategy Selection in the Irans Multinational Companies (MNCs)
Mohammad Ali Abdolvand Nadereh Sadat Najafizadeh -
Open Access Article
92 - A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks
Ch. Yin Sam Y. Cai -
Open Access Article
93 - A Study to Improve the Response in Email Campaigning by Comparing Data Mining Segmentation Approaches in Aditi Technologies
P. Theerthaana S. Sharad -
Open Access Article
94 - Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
H. Mishra P. Sinha S. Singh S. Koul -
Open Access Article
95 - Effects of the Use of ICT on Pharmaceutical Product Marketing in Nigeria
H. Olubunmi Aderemi I. Ayodele Ojediran S. Akinade Adegbite O. Olufunke Olasanmi -
Open Access Article
96 - Supply Chain Analysis of Fresh Guava ( A Case Study )
H. Imtiyaz P. Soni -
Open Access Article
97 - Emotional marketing, dynamic capabilities and organizational profitability
Mojtaba Poursalimi anoosh omidi -
Open Access Article
98 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
aniseh ghodrati Moghadaseh Mohammadian -
Open Access Article
99 - Use of Relationship Marketing Programs in Building Customer – Salesperson and Customer–Firm Relationships: Differential Influences on Financial Outcomes
Askar Asgarpour Ahmad Rahchamani -
Open Access Article
100 - Investigating the Effect of Marketing Research on Marketing Proximity Through the Use of Intermediary Variables: The Relationship between the Company and Customers and the Sales Staff
homa doroudi sanaz moradi -
Open Access Article
101 - The Impact of Knowledge Management on Organizational Performance with considering mediating Role of Marketing Communications Case study of Country Airports Company
sedigheh Mohamad-Esmaeil marzie taham -
Open Access Article
102 - The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran)
Hossein Bagheri Behrouz Firuz Dindar Farkush Hassan Givarian -
Open Access Article
103 - Designing a Digital Marketing Model in the Brand of Online Business Companies
Benyamin Mosayebi Amidabadi ozhan karimi Shahram Hashemnia -
Open Access Article
104 - The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth
عاطفه شکاری فرج اله رحیمی سیروس کراهی مقدم -
Open Access Article
105 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi -
Open Access Article
106 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
Peyman Akbari Reza Rostami Akbar Veismoradi Abdolalmajid Mohammadi Najaf Abadi -
Open Access Article
107 - Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company)
محمد حسن کامفیروزی علی بنیادی نائینی محمود دهقان مشتانی -
Open Access Article
108 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi -
Open Access Article
109 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
nadereh sadat najafi zadeh afsaneh tabzar -
Open Access Article
110 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
effat haji hoseini ali asghar eivazi heshmat -
Open Access Article
111 - Impact relationship marketing on customer loyalty (Case Study: saderat Bank of Mazandaran)
asef karimi rezvan velayati shokouhi esmail shabani nejad -
Open Access Article
112 - Studying the Effect of Marketing Capabilities on Competitive Advantages and Commercial Performance of Insurance Companies (A Comparative Study of Social Security Insurance and Health Services)
Mahmoud Jafarpour Elnaz Nabizadeh Mamani Mohadeseh Dehghan Chachkami -
Open Access Article
113 - Identifying and classification of tools of Integrated marketing communications (IMC) in food industry by using of the AHP-FUZZY technique (Dina food industry)
amir abdollahi bajestani -
Open Access Article
114 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
effat haji hoseini abolfazl sohrabi -
Open Access Article
115 - AIDA model simulation with an emphasis on integrated marketing communications (Case of study: Ligno activator product of Jahan Kesht Falat Sabz)
seyyed moslem alavi Seyyed Mohammadhashem musavee Haghighi -
Open Access Article
116 - The Effect Marketing Activities on Corporate Brand Relationship Quality in Banking Sector (Case of Study: Private Bank of Yazd(
Seyed Mehdi Mirahmadhi Baba Heydari Seyed Mohammad Tabatabaii Nasab -
Open Access Article
117 - The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province)
reza rezaee mehdi safarkhani abbas imani Mohsen khalilzade -
Open Access Article
118 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores)
Razia Azodi Fazlollah Kazemi -
Open Access Article
119 - Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing
Leila Beigloo Karim Esgandari -
Open Access Article
120 - The effect of the key marketing factors on the success of technology-based small and medium sized enterprises
Narges khanderou Tooraj Sadeghi Gholamreza Malekzadeh -
Open Access Article
121 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
-Sayede Somayeh Ghorbi mohammad ghasemi nameghi -
Open Access Article
122 - Identifying the Factors Affecting Marketing Success at One of the Branches of Tejarat Bank Using Data Mining Techniques
mehdi ghazanfari aghdas badiee fatemeh moslehi -
Open Access Article
123 - An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province
mohsen esmaeili shamsoddin rezaei Tahmasb Shirvani -
Open Access Article
124 - The Interplay of Strategic and Green Marketing Orientation on Competitive Advantage
Leila Aliarabi Seyed Abbas Kazemi -
Open Access Article
125 - Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market
somayeh Hozouri Muhammad ali abdolvand -
Open Access Article
126 - The role of social factors organizational to the exchange of tacit knowledge and marketing effectiveness of Sport Brand
Elham Moshkelgosha rasool nazari reza Fardipoor -
Open Access Article
127 - Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City
Jahangir Dashti Ali Akbar Mirzaee -
Open Access Article
128 - Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts
zohreh aliesmaeili Bahram Kheiri -
Open Access Article
129 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi -
Open Access Article
130 - Measuring Model of Consumer’s Moral Emotions in Sport Marketing: A Scale Development
Jasem Manouchehri -
Open Access Article
131 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh -
Open Access Article
132 - The relationship between the marketing of computer games and the willingness to buy with the mediating role of culturalization
dariush tahmasebi ali abedini -
Open Access Article
133 - impact Entrepreneur characteristics،Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran)
Ali Barkhordari gholamreza kuzegar Elham Faridchehr -
Open Access Article
134 - The Model Impact of Sports Exhibition Factors on Commercial Success Strategies of Sport Products
HamidReza Nikoabadi Rasool Nazari Elham Moshkelgosha -
Open Access Article
135 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
Mahta Naeimabadi MOJTABA MOAZEMI -
Open Access Article
136 - Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran
maryam geranmayeh marziyeh geranmayeh -
Open Access Article
137 - Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship
Faezeh Fendereski Mehdi Zanganeh Hosain Dideh Khani Hormoz Mehrani -
Open Access Article
138 - Investigating the dimensions of internal marketing on the commitment of employees of Zanjan Municipality departments with the mediating role of employees' attitude towards work
vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh -
Open Access Article
139 - The Impact of Entrepreneurial Marketing on Customer Value with the Role of Market Mediating Orientation both in Small and Medium Size Departments
esmail shabani nejad behnaz forogh nematollahi meysam mohamdrezaei -
Open Access Article
140 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy
Mostafa Hosseinzadeh shadan vahabzade hormoz mehrani -
Open Access Article
141 - Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies
Siyamak Azadi farshid namamian Fakhraddin Maroofi Alireza moradi -
Open Access Article
142 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
Ali Valipour Mahmoud Noraei Kamyar Kavosh -
Open Access Article
143 - Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park)
Hamid Kakaei Amer Dehghan Mahsa Fotoohi zadeh Alireza Asadzadeh Firoozabadi -
Open Access Article
144 - Providing a Conceptual Model for Sporting Events in Iran
Reyhaneh Naghshzan Khajouie Mehdi Salimi Rasool Nazari -
Open Access Article
145 - The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency
ali akbar zohrevand Majid Soleimani sirous ahmadi -
Open Access Article
146 - Identifying, ranking the factors affecting educational marketing in the units of Islamic Azad University of Tehran and presenting an appropriate model
Paria Mohammadiha Amir Hoseyn Mohammad Davoodi Maryam Mosleh -
Open Access Article
147 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
148 - Presentation and validation of brand-customer communication model in social networks
Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi -
Open Access Article
149 - Explanation the Model of Iranian Oil Products Export Performance
zahra mahdavi mohammad ali abdolvand K. Heidarzadeh m. khoun siavash -
Open Access Article
150 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki -
Open Access Article
151 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh -
Open Access Article
152 - Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad)
-Sayede Somayeh Ghorbi mohammad akbari mohamad ghasemi -
Open Access Article
153 - Influencing the Effect of Export Market Orientation on Export Performance: Mediating Role of Marketing Effectiveness and Marketing Capabilities (Case Study: Export Companies in Ahvaz)
Atefeh Bagheri kahyesh Ghasem Bakhshandeh -
Open Access Article
154 - Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty
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Open Access Article
155 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
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Open Access Article
156 - Presenting a strategic model of marketing capacities and its impact on performance in order to develop open innovation in Khuzestan steel industry
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Open Access Article
157 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
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Open Access Article
158 - University Entrepreneurial Marketing: Developing Model with a Mixed Approach
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Open Access Article
159 - The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores
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Open Access Article
160 - The Effect of Branding on Marketing and Export of Knowledge Companies Products (Case Study: Companies under Mazandaran Science and Technology Park)
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Open Access Article
161 - Providing the Sales Model of New Products of the Country's tire Industry through Relational Marketing Methods
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Open Access Article
162 - Identifying and analyzing factors affecting the development of services with a sustainable marketing approach (case study: food industry retailers)
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Open Access Article
163 - Designing a Green Marketing Development Model for Organic Products
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Open Access Article
164 - Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern
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Open Access Article
165 - Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala)
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Open Access Article
166 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
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Open Access Article
167 - Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking
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Open Access Article
168 - Presenting Agricultural Marketing Model with Emphasis on Medicinal Herbs in Iran
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Open Access Article
169 - Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry
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Open Access Article
170 - Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science
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Open Access Article
171 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
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Open Access Article
172 - Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention
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173 - Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis
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Open Access Article
174 - Presenting a Brand Development Model in Tourism of Natural Places
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Open Access Article
175 - The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components
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Open Access Article
176 - Presenting a Model for Sustainable Marketing Development Using Digital Marketing
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Open Access Article
177 - Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality)
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Open Access Article
178 - Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory
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Open Access Article
179 - A Qualitative approach to Developing a content marketing model
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Open Access Article
180 - Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach
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Open Access Article
181 - Designing a neural marketing model with a consumer behavior approach in the banking industry
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Open Access Article
182 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
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Open Access Article
183 - Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables
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Open Access Article
184 - Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory)
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Open Access Article
185 - The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth
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Open Access Article
186 - The Survey of Effect of Relationship Quality and Rapport on Word of Mouth
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Open Access Article
187 - Identification of Obstacles and limitations Implementing Relationship Marketing in the Public Sector Insurance Companies in Iran
M. Amirshahi M. Saffianian -
Open Access Article
188 - Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach
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Open Access Article
189 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study
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Open Access Article
190 - Examine Method for Marketing in Insurance Company
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Open Access Article
191 - Examining the Match-up Effect in Co-marketing Alliance
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Open Access Article
192 - Review and Evaluate of Effective Factors on Marketing Management Absorb of Liquidity Techniques Using TOPSIS and AHP(Case Study:Tejarat Bank)
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Open Access Article
193 - Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods
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Open Access Article
194 - Determining of Influencing Factors for Identified Products Marketing (Case Study: Identified Egg in Tehran)
I. Radipour V. Borimnejad -
Open Access Article
195 - Analyzing the Reasons for Unpopularity of ATM Cards and Introducing an Appropriate Framework to Iincrease the Use of These Cards
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Open Access Article
196 - The Effects of Marketing Mix on the Sale Increase of Light Starter Batteries (Case Study: City of Tehran)
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Open Access Article
197 - Recognition and Assessment of Effective Factors Regarding Marketing of Alloy Steel Industry in Iran
H. Ghasemi M. Taghavi M. R. Fani -
Open Access Article
198 - Conceptualizing Entrepreneur’s Individual Role in Home Based Business Marketing
A. M. Golabi S. H. Khodadad Hoseini J. Yadollahi M. Rezvani -
Open Access Article
199 - Surveying the Impact of Entrepreneurial Orientation and Marketing Information on the Performance of Small and Medium-Sized Enterprises of Markazi Province
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Open Access Article
200 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
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201 - Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company)
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202 - Identification and Classification Tools Integrated Marketing Communications (IMC) in Food Industry by Using of the AHP-FUZZY Technique (Dina Food Industry)
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Open Access Article
203 - Customer Satisfaction Measurement: Through Multi-Criteria Analysis Model (MUSA)
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Open Access Article
204 - Study of the Effect of Internal Marketing on Market-Orientation and Service Organizations' Performance (Case Study: Branches of Refah Bank in City of Arak)
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205 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
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Open Access Article
206 - The Study of Effect Marketing Strategies Alignment on Supply Chain and Organizational Performance (Case: Entekhab Industrial Group)
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Open Access Article
207 - Evaluation of the Effective Factors on Relational Marketing in Mature Buyer – seller Relationships in Bahman Diesel Company
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Open Access Article
208 - Study Relationship between Usage Marketing Metrics from Innovation View and Achievement of Objective for Customer Relationship Management Based on Gartner’s Model in Isfahan Sepah Bank
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Open Access Article
209 - Give a Pattern for Designing Marketing Information System (MkIS) in Tehran Pegah Milk Factories
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Open Access Article
210 - Scale Survey of Internal Marketing and Effect on Quality Development of Service in Afshar Hospital
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Open Access Article
211 - A Study on the Effects of Traditional Political Marketing Tools on the Voters Behavior
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Open Access Article
212 - A Study of Effects of the Media Advertising as one of the Marketing Strategies on the Buyers’ Behavior in Car Industry
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Open Access Article
213 - Evaluation of the International Traffic Management Role in the Telecommunication Company of Iran and a Proposed Model for Optimizing Management Capabilities
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Open Access Article
214 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
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Open Access Article
215 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
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Open Access Article
216 - A New Framework For International Branding
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Open Access Article
217 - Contemporary Marketing in Iran Verification of Relationship Marketing Validity in Large Manufacturing Firms
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Open Access Article
218 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
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219 - The Impact of Electronic Marketing in Tehran Stock Exchange Companies
H. R. Saeedniya A. H. Mirzamohammadi -
Open Access Article
220 - A study of Matching between Marketing Problem Solving Modes and Marketing Management Support Systems in Systems Used by Auto Parts Manufacturers
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Open Access Article
221 - Feasibility study of applying forgery and its provisions on new contracts
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222 - The Effect of Relationship marketing on Firm-Investor Financial Performance in the Tehran stock Exchange Market
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223 - Investigation the Pistachio Marketing Township, Iran
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Open Access Article
224 - Identification of practical solutions to exploit the interactive marketing based on virtual space in the health tourism
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Open Access Article
225 - Augmented Reality technology application in advertising and marketing
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Open Access Article
226 - Iranian Music Marketing in The Digital Era
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Open Access Article
227 - Designing ethical marketing model in tourism industry(Shiraz)
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Open Access Article
228 - Design the Pattern ‘Developing Of ExportingCultural Goods’
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Open Access Article
229 - Design of a Model for Cultural Marketing Management (CMM) with Cultural Development Approach (CDA)
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Open Access Article
230 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City)
mohammad rahimi Mohammad Alizadeh -
Open Access Article
231 - A historical study of the role of marketing system in Iran's social development (contemporary era)
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Open Access Article
232 - The Effectiveness of Social Media Marketing Model with Combined Approach (Case Study: Tehran Milk Industry Experts and Policymakers)
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233 - The Effect of Developed Social Support on Customer Satisfaction and Citizenship Behavior
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Open Access Article
234 - Presenting an intellectual capital development model in network marketing using confirmatory factor analysis and ISM techniques
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235 - Provide a template to promote the sale of digital products with a social marketing approach
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Open Access Article
236 - Investigating and prioritizing social marketing factors affecting the promotion of digital product sales using the best-worst (BWM) technique.
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Open Access Article
237 - A Historical Study of the Role of Marketing System in Iran's Social Development (Contemporary Era)
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Open Access Article
238 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City)
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Open Access Article
239 - The effect of ethical virtues of marketing on internet marketing and relational marketing in food customers of Kale city of Hamedan
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240 - The effective factors on marketing behavior of pomegranate growers in Tarom Township
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Open Access Article
241 - Estimating of market power and marketing margin in the Iranian horticultural products market using the non-structural approach of Lerner index (Case study of apple product)
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Open Access Article
242 - Presenting an efficiency analysis model of posts in social networks of digital marketing (Case Study: Facebook)
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Open Access Article
243 - Presenting a pricing model for the producers of steel with application of Game theory
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Open Access Article
244 - Sensory assessment and shelf stability of deodorized sheep tail fat
Amir Reza Shaviklo -
Open Access Article
245 - Strategies to Achieve Sustainable Aquaculture in Guilan Province with an Emphasis on Its Environmental Dimension
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Open Access Article
246 - Assessment of Changes in the Patterns of Urban Structure of the City on Spatial Change of Urban Air Pollutants (Case Study: Tehran City)
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Open Access Article
247 - Evaluation of Ecotourism Sustainability Marketing Strategies in Iran Free Zones: (A Case Study of Arvand Free Zone)
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Open Access Article
248 - Identify the dimensions of marketing strategies in ecotourism in order to achieve sustainable economic, social and environmental development; Phenomenological research
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Open Access Article
249 - Responsibility of the company's social impact and environmental orientation in marketing performance in health food companies
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Open Access Article
250 - Impact of environmental orientations on green marketing in the hotel industry (Case: Shiraz hotels)
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Open Access Article
251 - Identification and ranking of the marketing mix of services in the banking industry focusing on financial services & Investment using DEMATEL
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Open Access Article
252 - Social media marketing and brand social identity focusing on customer engagement in the investment process
peiman alidostzoghi Ebrahim Chirani Mohammad Reza Azadehdel -
Open Access Article
253 - Identifying and Ranking Digital Marketing Factors in the Banking Industry: with an Emphasis on Financial and Investment Services (using Grounded Theory)
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Open Access Article
254 - Designing a Business Marketing Model with a Social and Political Approach and Its Reporting Method
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Open Access Article
255 - Presentation of Parsian Bank Brand Promotion Model Base on Grounded Theory with a Value Creation Approach
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Open Access Article
256 - Provide intelligent classification model based on perceptron artificial neural network (MLP) and hierarchical analysis (AHP) in digital marketing services to prioritize liquidity and investment risk
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Open Access Article
257 - Designing and explaining the integrated marketing communication model in the financial and economic growth of the tourism industry
Ali Mirtaheri Abdullah Naami Alireza Rousta -
Open Access Article
258 - Assessing the various risks of the Iranian petrochemical industry
Jehad Barzigar Mohammad Jalili -
Open Access Article
259 - Presenting a strategic model of marketing capacities and its impact on financial performance in order to develop investment in Khuzestan steel industry
azadeh tajamir leila Andervazh mohammad hossinpour -
Open Access Article
260 - Designing a quality model of integrated marketing communications for specialized banks in Iran
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Open Access Article
261 - Provide a Three-Dimensional Model of Investing and Developing New Conversion Industries Businesses Focusing on Strengthening E-Marketing (Case Study: Zanjan Province)
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Open Access Article
262 - Desirable model for news marketing in financial markets
sara aliyari seyed Reza Naghibossadat Hamidreza Hosseini Dana Bibisadat Miresmaili -
Open Access Article
263 - The Application of Downside Risk and Arbitrage Pricing Model in Risk Assessment (Financial Marketing Approach to Iran's Petrochemical Industry)
Jehad Barzigar Mohammad Jalili -
Open Access Article
264 - Investigating the relationship between market orientation in order to create and develop new products on the company's financial performance (focusing on Iran Dairy Company (Pegah))
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Open Access Article
265 - Assessing the effects of board structure and diversity on the performance and capability of companies in Iran: A case study of marketing capability in companies listed on the Tehran Stock Exchange
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Open Access Article
266 - Design and validation of an integrated marketing communication model in Stock Exchange
shahram bandpey niloufar imankhan Mohammadbagher Gorji amir akhavanfar -
Open Access Article
267 - Financial Marketing
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Open Access Article
268 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
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Open Access Article
269 - Electromagnetism-like algorithm for fuzzy flowshop batch processing machines scheduling to minimize total weighted earliness and tardiness
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270 - Interpretive Ranking of Marketing Functions for Sustainable Ecotourism in Free Zones of Iran
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Open Access Article
271 - Appraisal the Quality of Gap between the Current Situation and Desired Sustainability of Industrial Marketing of Rural Green Businesses
Mohammad Mehdi Karimi Rasoul Sanavifard Aliasghar Eyvazi Mostafa Khajeh -
Open Access Article
272 - Designing a marketing model in the community based on customer experience in nature tourism in Mazandaran province
golnar shojaei Mahboubeh Naderi Doust -
Open Access Article
273 - Designing a marketing model in the community based on customer experience in nature tourism in Mazandaran province
Mahboubeh Naderidoust Golnar Shojaei Baghini -
Open Access Article
274 - An overview of the importance of marketing in rural tourism
Maryam Seyednazari Hossein Kuhestani Fatemeh Kazemiyeh Ghader Dashti -
Open Access Article
275 - Designing a Favorable Tourism Marketing Policy Model using Corbin-Strauss Theory
Gabriel Mohagheghi -
Open Access Article
276 - Identifying and prioritizing the barriers of using Instgaram for developing small businesses in Karaj
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Open Access Article
277 - Identifying the factors affecting the Brand Associations of Iranian Futsal Premier League clubs
Rasoul Tarighi Hossein Ahmadi Maliheh Salehi Rostami -
Open Access Article
278 - Designing a model for the development of sport for all with emphasis on social marketing dimensions
Soheila Tohidi Mehrdad Moharamzade Masoud Imanzadeh Simin Esgandari Dastgiri -
Open Access Article
279 - An Overview of the Challenges and Perspectives of Women's Sports Participation with a Social Marketing Approach
Elham Moshkelgosha -
Open Access Article
280 - Designing a cultural marketing management model with the approach of supporting the production of domestic sports products and goods
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Open Access Article
281 - Assessing the Impact of Shiraz Weekly Markets on Corona Outbreaks for Post-Corona Policy Making
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Open Access Article
282 - Explaining the Assessment of Internal Marketing and Environmental Citizenship Behavior on the Development of Urban Tourism with the Mediating Role of Urban Branding
Majid Ahmadi Rousta Alireza Zahra Gharedaghi -
Open Access Article
283 - Designing and validating an agile financial marketing capability model for the development of the health tourism industry after Covid-19
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284 - An Integrated Entropy/VIKOR Model for Customer Clustering in Targeted Marketing Model Design (Case Study: IoT Technology Services Companies)
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Open Access Article
285 - Effect of the Financial Dominance of Financial Institutions on the Risk-taking Level of Managers
Mohsen Omidi Majid Zanjirdar -
Open Access Article
286 - Development of a New SWOT-MCDM Model to Create Marketing and Financial Strategies in Conditions of Uncertainty (Case Study of Iralco Company)
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Open Access Article
287 - Studying the Role of Marketing Intensity on the Relation of Financial Leverage and Firm Function
Khosro Dalvand Mahtab Tabatabaie -
Open Access Article
288 - Factor Analysis of Factors Affecting the Improvement of Apple Marketing in West Azerbaijan Province
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Open Access Article
289 - A Process Model for Implementing Cause-Related Marketing in the Banking System of Iran and Its Outcomes
Ali Valipour Mahmoud Noraei Kamyar Kavosh -
Open Access Article
290 - Designing the Causal Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
Abdolkarim Tazesh Esmaeil Hassanpour Qorughchi Vahi Reza Mirabi Mohammad Hossein Ranjbar -
Open Access Article
291 - Designing a Native Model for Assessment of the Effectiveness of Advertising
Soheila Shamsadini Farhad Hanifi Vahid Reza Mirabi -
Open Access Article
292 - Identifying Components of the Ethical Marketing System Based on Islamic-Iranian Approach
Fatemeh Noorshargh Hasan Esmailpour Hossein Safarzadeh Behrooz Ghasemi -
Open Access Article
293 - Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach
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Open Access Article
294 - Marketing Strategy Evaluation by Integrating Dynamic Systems Modeling and Network Data Envelopment Analysis
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Open Access Article
295 - Designing, Evaluating and Prioritizing Sepah Bank's Marketing Strategies in the Banking Industry
Hoossein Adelkhani Farideh Haghshenas Kashani -
Open Access Article
296 - Optimal Strategies of Increasing Business Alignment, in Social Security Organization, with Quality Function Deployment (QFD) Approach
Ramona Mohammadi Mohammad Reza Motadel -
Open Access Article
297 - A Paradigmatic Model on the Role of Electronic Marketing Capabilities in Promoting Iranian Carpet Export Capacity
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Open Access Article
298 - Designing a Marketing Pattern for Retailers of Consumer Goods on Fast Moving Consumer Goods and its Effect on Consumer Behavior
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Open Access Article
299 - Evaluation and Prediction of International Marketing Management Factors for Wind Renewable Energy Equipment
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Open Access Article
300 - Designing and Validating a New Integrated Digital Marketing Model
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Open Access Article
301 - Designing a Strategic Model for International Marketing of Iranian Handmade Carpets
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Open Access Article
302 - Presenting a Gray Marketing Model Using the Role of Influencers in Social Media
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Open Access Article
303 - Presenting a Model of Film Marketing Process in Iran and Describing the Model (Case Study: Social Drama Genre)
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Open Access Article
304 - Influencer Behavior in Social Media Marketing: Developing and Validating a New Model
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Open Access Article
305 - Validation of the Pattern of Brand Marketing Efforts on Social Media with Customers in the Dermato-Cosmetic Industry
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Open Access Article
306 - Future Study of Marketing in the Banking Industry with a focus on Blockchain Technology
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461 - The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses
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462 - Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method
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463 - Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor)
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464 - Designing a digital marketing communications model in the telecom industry with a mixed exploratory approach (case study: Iran Mobile Communications Company)
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465 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
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466 - Comparison of Distance-Based Fuzzy MCDM Techniques to Evaluate Marketing Strategies for Tourism-Pilgrimage Hotels During a Pandemic
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467 - Effects of a Fat Soluble Vitamin Premix on Performance Indices and Hematological Parameters in Slow- and Fast- Growing Broiler Chicks within a Flock
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468 - Predicting product choice by customers based on neuromarketing with Chaotic salp swarm algorithm
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Open Access Article
469 - The effect of product innovation capacities, market intelligence, pricing and marketing communications on the international performance of companies with the role of mediator of competitive advantage (case study: Asa Tejarat Caspian Company in Mazandaran province)
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470 - Determining the Optimal Marketing Strategy in the Hotel Industry with Multi-Criteria Decision Making Method (According to Zabul Hotels)
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471 - An Analysis of the Potential Abilities of Branding of Bandranzli, with an Emphasis on the Physical and Spatial Components, from the perspective of the mental images of the local stockholders of the brand locator
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472 - Presenting a rural tourism marketing model with a qualitative approach theme analysis (Case study: Rudsar city)
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473 - Analysis of Tobacco Marketing Challenges in Rural Settlement of Khorasan Razavi Province (Case Study: Boqmech Dehestan, Chenaran County)
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474 - Explaining the dimensions of experiential marketing on cultural tourism branding in Neishabur city
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Open Access Article
475 - Investigating and prioritizing the effective marketing variables in tourists attraction Case study: villages in the central part of Kashmar province
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Open Access Article
476 - planning and organizing the Yasouj market with an emphasis on reducing traffic With a participatory approach
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477 - Evaluate the effect of marketing mix on the perceived value, destination image and loyalty of Tourists (Case Study: Khalkhal City)
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478 - Tourism in the city of Anzali, With Emphasis on Tourism Marketing
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Open Access Article
479 - Priority Setting to Influential Factors in the Hotel Management Industry Marketing with Emphasis on AHP Method (A Case Study: Guilan Province)
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Open Access Article
480 - عملکرد آنتوریوم (Anthurium andraeanum Lind) تحت تأثیر کودهای آلی و معدنی مختلف
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481 - Shading Impact on Qualitative Characteristics and Chlorophyll Content of Cut Rose (Rosa hybrida cv. Avalanche)
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482 - Effective Strategies in Marketing Development of Agricultural Products
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483 - Analysis of Processing Methods, Marketing Channels and Profitability Determinants of Selected Cassava Products in Kogi State, Nigeria.
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484 - Profitability Analysis and Constraints to Pepper (Capsicum Sp) Marketing in Ijumu Local Government Area, Kogi State, Nigeria
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485 - Impact of Feed Sources and Feeding System on Milk Production and Marketing in the Babille District of East Hararghe Zone, Ethiopia
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Open Access Article
486 - Tomato Value Chain Information System in Tanzania: Lessons from Kilolo District and Dodoma Municipality, Tanzania
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487 - Cooperative Members' Perceptions of Cooperative Education in Tanzania’s Agricultural Marketing Cooperative Societies: Insights from Sengerema and Ukerewe Districts
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488 - Analysis of Production and Marketing Constraints of Tomato among Rural Farmers in Talensi Nabdam District of Upper East Region of Ghana
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489 - An Assessment of Agricultural Marketing Information System among Farmers Associations in Kano State, Nigeria
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Open Access Article
490 - Sustainable Information Exchange and Market Access: Use of Mobile Phone in the Marketing of Food Crops by Farming Households in Rural South East Nigeria
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Open Access Article
491 - Comparison Study of Application of ICT on Marketing of Agricultural Crops in Iran
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Open Access Article
492 - Marketing Performance of Salad Vegetables: The Case of Cabbage Marketing in Abia State, Nigeria
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493 - Designing a competitive model of welfare bank in a qualitative way with a social marketing approach
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Open Access Article
494 - A model of marketing strategy (segmentation, targeting, and positioning) with the market development approach: The case of Iran’s leather industry
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Open Access Article
495 - استراتژیهای بازاریابی محصولات ارگانیک در ایران
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Open Access Article
496 - کشاورزی ارگانیک: غذا برای مصرفکنندگان سبز آتی در ایران
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Open Access Article
497 - نگرش کارکنان نسبت به تعهد مدیریت به بازاریابی داخلی و تأکید مدیران بر ارتباطات داخلی غیررسمی در سازمان جهاد کشاورزی
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Open Access Article
498 - تاثیر عوامل بازاریابی درونگرا برعملکرد بازاریابی (موردکاوی: صنعت رستوران درشهرستان رشت با تأکید بررستوران های بنانهاده شده برنامه های گیلکی)
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499 - طراحی مدل استراتژی بازاریابی صادرات چای برای بازارهای هدف
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500 - بررسی عوامل موثر بر بازاریابی محصولات کشاورزی ارگانیک(مطالعه موردی: شهرستان میاندوآب)
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501 - اولویتبندی عوامل مؤثر بر بهبود نظام بازاریابی لیمو ترش با استفاده از فرایند تحلیل شبکه ای (مطالعه موردی: شهرستان لارستان)
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502 - کاربرد روش داده بنیاد برای شناسایی و تحلیل عوامل موثر بر موفقیت بازاریابی محصولات کشاورزی ارگانیک ایرانی
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503 - طراحی استراتژی های بازاریابی محصول کیوی جهت ورود به بازارهای بین المللی به روش گراندد تئوری و روش SWOT(مطالعه موردی: شرکت امین کاسپین شمال)
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504 - طراحی الگوی استراتژی های نوین بازاریابی محصولات جدید لبنی در ایران
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Open Access Article
505 - Identifying and Ranking Marketing Strategies to Develop Iran's Leather Market: The Case of Maral Leather Company
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Open Access Article
506 - تبیین عوامل موثر در اثربخشی فروش به روش کیفی«تئوری زمینهایی» (مطالعه موردی صنایع غذایی)
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Open Access Article
507 - طراحی مدل بازاریابی کارآفرینانه در صنایع خدماتی و تبدیلی
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Open Access Article
508 - مدل مسئولیت اجتماعی شرکتها در حوزه بازاریابی سبز با تاکید بر وابستگی به برند از دیدگاه مصرفکنندگان محصولات ارگانیک
روزا طاعتی عبدالحمید ابراهیمی حمیدرضا سعیدنیا زهرا علیپور درویشی محمد طالقانی -
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509 - ارزیابی مدلهای صادرات محصولات کشاورزی شمال زنجان
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510 - Factors Affecting Farmers` Higher Gain from Paddy Marketing: A Case Study on Paddy Farmers in North Central Province, Sri Lanka
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Open Access Article
511 - The Requirements of Organic Pomegranate Marketing from Paveh Growers Perspective
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Open Access Article
512 - Analysis of Marketing Strategies in Dairy Processing Industries in Hamedan Province
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Open Access Article
513 - Organizational Excellence Model by Examining the Effects of Human Resources Competencies in the Marketing of Educational Services
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Open Access Article
514 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store)
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Open Access Article
515 - Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company
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Open Access Article
516 - Investigating the Effect of the Consumer's Perceived Value of Sustainable Marketing Features on the Willingness to Participate in Packaging Container Recycling
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Open Access Article
517 - The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty
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Open Access Article
518 - Designing an Integrated Communication Model of Social Marketing in the Country's Tax Affairs Organization
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Open Access Article
519 - Investigating the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Green Marketing Strategy, Green Process and Green Product Labeling in Iran Air Company
Azita Ahgar Samaneh Mahdizadeh -
Open Access Article
520 - The Effect of Integrated Marketing Communication on Market and Financial Performance, Investigating the Mediating Role of Customer Performance
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Open Access Article
521 - Identifying the appropriate components of the mixed marketing model of Iranian public libraries
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Open Access Article
522 - The comparison of the use of 4c customer-oriented mixed marketing in public libraries of Kermanshah based on user’s views
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Open Access Article
523 - Identifying and Analyzing the Factors Affecting Content Marketing In The Foundation Of Public Libraries Of The Country
hasti sohrabi seyedali asghar razavi safiyeh tahmasebi limooni atefeh zarei -
Open Access Article
524 - Analyzing the influence of content marketing on the dynamic capabilities of organizations (Case study: Foundation of public libraries of Iran)
hasti sohrabi seyedali asghar razavi safiyeh tahmasebi limooni atefeh zarei -
Open Access Article
525 - Investigating the effective factors on the application of internet marketing dimensions from the point of view of managers and employees of Ramek Dairy Products Company
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Open Access Article
526 - The implementation of information marketing programs in Iranian National Library and offering a proposed model: a feasibility study
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Open Access Article
527 - Comparative Study of Qom’s Participative libraries and public Libraries affiliated to Foundation of Public libraries concerning the Application Level 4p Marketing Mix Style
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Open Access Article
528 - Evaluation of marketing mix in the websites of Humanities special libraries in Tehran
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Open Access Article
529 - Study of the amount of satisfaction for library services in Islamic Azad University, Science and Research branch with marketing approach
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Open Access Article
530 - Policies on Non-Oil Export of the Islamic Republic of Iran in the Age of Globalization (With Emphasis on Paintings)
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Open Access Article
531 - Presenting the model of development of marketing of agricultural products in Iran with the focus on medicinal plants Using the Grounded Theory Method and Model Validation
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Open Access Article
532 - Identify sports conditions despite e-commerce in the country's industry
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Open Access Article
533 - Prioritize the factors affecting the ambiguous marketing
reza arian shakib seyed nemat khalife mehdi kohandel mohialdin bahari -
Open Access Article
534 - Factors affecting cause-related marketing (CRM) in sports producers
Aidin Hajibaklo Seyed Emad Hosseini Jamshid Sayarnejad -
Open Access Article
535 - the impact of marketing capabilities on the performance of companies in the manufacturing sector of Iran's sports industry
mostafa fallahi mehdi kohandel nemat khalifeh mahvash noorbakhsh -
Open Access Article
536 - The need for an outsourcing development of sports marketing activities in academic sport
رحیم شیرازی نژاد احمد ترک فر محمد صادق افروزه حمیدرضا صفری جعفرلو مریم قدسی -
Open Access Article
537 - Presenting a Paradigm Model of ambush marketing risk management in sporting events
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Open Access Article
538 - The effect of internal marketing on the company's sales performance in the self-organization model
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Open Access Article
539 - Designing and evaluating a model for corporate social responsibility in the field of banking marketing with Meta- Synthesis approach
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Open Access Article
540 - Identifying the Impact of Internal Marketing on Organizational Commitment: The Role of Job Involvement and Job Satisfaction
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Open Access Article
541 - Designing a marketing model in Iran's industry, mining and trade organization with a theme analysis approach
Elnaz Noori hamid kakaei Marjan DamanKeshideh -
Open Access Article
542 - Study of Impact Factors of Relationship Marketing in Loyalty Customers in Kerman Balan Agency
B. Alishiri M.A.F. Bonabi H. Abdollahi -
Open Access Article
543 - Personal Motivations to pass along Electronic Messages for Others (Viral Marketing)
Mohsen Moradi Zahra Alipour Darvish -
Open Access Article
544 - Examining the role and position of corporate green innovation culture on market performance with emphasis on green marketing and product innovations. (Study case: Tehran Stock Exchange)
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Open Access Article
545 - Price Transmission Mechanism and its Impact on Marketing Margins of south Fish of Iran
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Open Access Article
546 - Financial implications of marketing model on sales improvement (Case study: herbal pharmaceutical companies)
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Open Access Article
547 - Designing a Model for Explaining Competitive Tejarat Bank
سیامک جعفری نرگس دل افروز کامبیز شاهرودی yalda rahmati -
Open Access Article
548 - Providing marketing model in recession conditions
فرزانه فراهانی آزاد منصوره علیقلی سینا نعمتی زاده -
Open Access Article
549 - Developing a conceptual framework for the use of digital marketing in the capital market based on theories of planned behavior and technology acceptance Case study: stock brokerage companies in Tehran
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Open Access Article
550 - Designing and Testing the City Branding Model (Case Study: Guilan Province)
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Open Access Article
551 - Ranking of Environmental Problems and Obstacles in the Field of Domestic Goods Marketing Management with a Resistance Economy Approach Using the AHP Method
arghavan yarahmadi Mohammad Reza Jaber Ansari -
Open Access Article
552 - Designing an Emotional Marketing Model with Emotional Approach in orde to Implemnt Goog Governance: Case Study of Bank Sepah Customers in North of Tehran
Siamak Naseri Vahid Araei Mina Jamshidi -
Open Access Article
553 - Measuring the quality of customer relationship management for the development of digital marketing strategies in Shahr Bank
Mohammad Reza Javid Sina Nematizadeh Behrouz Ghasemi -
Open Access Article
554 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
Mohammad nafeii Leila andervazh Hamidreza saeednia -
Open Access Article
555 - Designing an Integrated Development Model to Evaluate the Marketing Capabilities Criteria in Tejarat Bank: Explain the Resource-Based View
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Open Access Article
556 - Designing a process model for Content Marketing aimed at strengthening the intention to buy customers of the retail industry focusing on social media
shiva ghavami lahiji Vahidreza Mirabi Mahdi Bagheri Serajalddin Mohebbi -
Open Access Article
557 - Exploring the model of dark side of marketing with focusing on materialism based on a grounded theory model
Sayyed Farhang Abroomandi Bahram Kheiri Ahmad Vedadi -
Open Access Article
558 - Designing and providing marketing services for Sepah Bank in the banking industry
Hosein Adelkhani farideh hagh shenas kashani -
Open Access Article
559 - Identifying the Resilient Economy Components Affecting Strategic Marketing in the Hotel Industry
Elham Kiyanmehr soheil sarmadsaidy Behrooz Ghasemi -
Open Access Article
560 - Explaining and Prioritizing Effective Advertising Factors Using Fuzzy Hierarchy (FAHP)
soheila shamsadini Farhad Hanifi vahid reza mirabi -
Open Access Article
561 - Investigation and Identification the action factors for developing the Blue Ocean Strategy in Iran's distribution Industry, Using Marketing Mix of Service (8P) and , Four Actions Framework
Morteza farahnak Maryam DaneshmandMehr -
Open Access Article
562 - Design and presentation of brand personality marketing model to enhance customer loyalty
reza begmoradi Alireza Rousta Esfandiar Doshmanziyari -
Open Access Article
563 - Introverted and extroverted marketing model in digital marketing based on Grounded theory
razieh kokabi Kambiz heidarzadeh Bahram kheiri -
Open Access Article
564 - Presenting a conceptual model of corporate banking in specialized banks
alireza nazari Mohammad Hossein Ranjbar Sirajuddin Mohebbi Mehdi Bagheri -
Open Access Article
565 - Preparation Of Electronic Marketing Implementation Model In The Field Of Sports Marketing
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Open Access Article
566 - Investigating the effect of moderator variable on managerial ethical activities on altruistic marketing in Islamic business
sara amirhesari Hossein Emari Hossein Gharebiglo hossein budaghi -
Open Access Article
567 - Designing Model Internal Marketing with Entrepreneurial Orientation Approach to the Development of Start-up Business Economics(Mixed paradigm)
Alireza Tayebi Mehdi Karimi Zand Sayyed Abbas Heidari -
Open Access Article
568 - Agility in marketing capabilities, design and prioritization of criteria - studied health tourism
anoosh omidi Alireza Pooya Hadi Bastam Ali Hosein zadeh -
Open Access Article
569 - Formulating and Designing a Model of Antecedents and Interveners of Interactive Two-Way Sense-Centric Marketing with Mixed Method
Zahra Valipouri Seyed Mehdi Jalali Bita Tabrizin -
Open Access Article
570 - Designing a social media marketing model for chain stores based on brand equity from a consumer perspective
soniya behzadinasab Leila Andervazh Ebrahim albonaiemi -
Open Access Article
571 - The Effect of Ethical Marketing on Brand Credit: Mediating a Service Recovery Strategy
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Open Access Article
572 - Designing a Financial Services Marketing Model in the Brokerages of the Stock Exchange Organizations
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Open Access Article
573 - The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores)
Reza Kazemi majid fattahi Niloofar Imankhan -
Open Access Article
574 - The effect of innovation capability and organization marketing capacity on export marketing performance
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Open Access Article
575 - Investigation Effect Perceived Value on Word-of-Mouth With the Role Mediation Customer Satisfaction (Case of : Consumers of Pars Khazar Home Appliances Products)
Ebrahim Khademi Vahid Mirzaei -
Open Access Article
576 - Interpretive structural computational model (ISM) for identifying and classifying internal marketing management indicators
Mohammadreza Dorrani Farshid Namamian -
Open Access Article
577 - The factors Influencing Consumption of Art Films
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Open Access Article
578 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
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Open Access Article
579 - Investigating the role of social media marketing on value creation and its effect on customer behavior in public health centers in Tehran
Anahita Rahmati AREZOO Ahmadi Danyali -
Open Access Article
580 - Exploratory Factor Analysis and Confirmatory Factor Analysis of Marketing Capabilities of Bank Melli Iran Brand in Tehran Province
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Open Access Article
581 - Investigating the effect of organizational capabilities on competitive performance with the mediating role of organizational agility
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Open Access Article
582 - Innestigating the Impact of Ethnic Food, Ethnic Marketing and Culturalization on Foreign Totrism With the role of ethnic mediator
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Open Access Article
583 - Designing Internal Marketing Model with Entrepreneurial Approach in Start - up Businesses using Grounded Theory
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Open Access Article
584 - Presenting the model of consumer behavior with emphasizing on inbound & outbound marketing. (Case Study: Consumers of Fast-moving consumer goods in Tehran)
Maryam Khajavi Bahram Kheiri Ahmad Vedadi -
Open Access Article
585 - Digital Marketing Validation Based on Marketing Intelligence in Isaco
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Open Access Article
586 - Design and explanation of social media-based banking services marketing model
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Open Access Article
587 - Retail banking and its effective marketing factors (Case study: Branches of Mellat bank in Sanandaj)
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Open Access Article
588 - The Effects Of Corporate Accountability , Customer-oriented And Innovativeness Strategy On Marketing Information System In Service-oriented Companies
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Open Access Article
589 - Presenting the model of B2B content marketing in line with the firm's competitiveness objectives
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Open Access Article
590 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi -
Open Access Article
591 - Identifying the factors affecting the selection of export destinations of Iranian pharmaceutical products
Ebrahim Vakil Yazdi Rasoul Sanavifard Ali Asghar Eivazi Heshmat -
Open Access Article
592 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi -
Open Access Article
593 - Representing a model for measuring social responsibility in Tejarat Bank by brand orientation approach
Reza Jafari Afshar Seyyed Abbas Heidari -
Open Access Article
594 - Provide a model of strategic marketing capabilities based on competitive advantage in the banking industry based on the foundation data approach
Vahid javaheri abbas heydari Bahram Kheiri -
Open Access Article
595 - Designing an Export Marketing Model Considering the Consumer Behavior of Food Products (Case Study: Nuts and Nuts)
Masih Moghri Golnar Shojaei Baghini -
Open Access Article
596 - Presenting Halal Tourism Marketing Model in Middle East (Case Study: Kish Island) with qualitative approach
seyede fatemeh abdollahi bahnemiri vahidreza mirabi Ali Norouzi mobarake -
Open Access Article
597 - Conceptual framework of export marketing capabilities based on competitive advantage
mahboubeh derakhshandeh kamel kamali masoureh aligholi -
Open Access Article
598 - Behavior model of customers of luxury goods in the gold market: a qualitative study
saghar zarinkamar azam rahiminik Seyyed Abbas Heidari -
Open Access Article
599 - Designing and Explaining the Cause-related marketing Model in the Dairy Foods industry
Raziyeh Ahangar sole boni seyed kamran Nourbakhsh Vahidreza Mirabi yahya khonsari -
Open Access Article
600 - Presenting a quantitative model for evaluating the effectiveness of virtual courses of in-service training for employees with an entrepreneurial marketing approach (Study case: Tejarat Bank)
ahad Dehghanzadeh Mojtaba Moazzami Esfandiar Doshman Ziari esmaeil kavosi -
Open Access Article
601 - Designing an Online Advertising Model with an GIF Marketing Approach in Iran’s Tourism Hubs
Samaneh Atayee Sina Nematizadeh vahidreza Mirabi -
Open Access Article
602 - Identification of effective factors on green marketing using the grounded theory method in the hotel industry
Majid Alizadeh Sina Nematizadeh Hasan Esmaeilpour -
Open Access Article
603 - Presenting the integrated marketing mix model of Naft Behran Company with emphasis on IMM industrial customer behavior
mehdi habibi bahram kheiri mansoureh aligholi -
Open Access Article
604 - Designing and Explaining the Marketing Intelligence Model based on the New Product Development in Iran's Automotive Industry
nika habibi azam rahiminik FARIDEH HAGHSHENAS KASHANI -
Open Access Article
605 - Investigating the effect of organizational culture and dynamic capabilities on organizational performance with regard to the role of e-commerce acceptance
Sepideh Khalafi Elham Akbari -
Open Access Article
606 - Development and explanation of dimensions of social media marketing persuasive messages on customers' purchase intention
fatemeh khajehfini, Mohammad Reza Hamidizadeh Abdollah Naami Fataneh Alizadeh Meshkani -
Open Access Article
607 - Presenting the digital marketing development model in the trade-business sector based on the analysis of obstacles and inhibiting factors of industrial companies
Mahmoud Maleki Vir majid fattahi Reza Uosefi Saeidabadi -
Open Access Article
608 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
sasan issazadeh nesheli mohamad reza rostami -
Open Access Article
609 - Investigating the environmental factors affecting the ethical marketing system based on the Pierce and Robinson model based on the Islamic-Iranian approach with emphasis on the food industry
Fatemeh noorshargh Hasan Esmailpour Hossein Safarzadeh Behrooz Ghasemi -
Open Access Article
610 - The role of the media in designing an integrated communication model in changing the behavior of consumers of cultural and artistic goods and services with the foundation's data approach
Ali Mollaahmadi vahidreza mirabi Ismail hasanpour qorqchi -
Open Access Article
611 - Explain the views of financial market and media experts on the role of news marketing in the development of financial markets
sara aliyari Seyed Reza NaghibulSadat Hamidreza Hosseini Dana Bibisadat miresmaili -
Open Access Article
612 - Designing a digital marketing model in the field of capital market : A qualitative study Case study: Brokerage companies
Mostafa Hoseinzadeh shadan vahabzadeh Monshi Hamed Abasi nami HOrmoz Mehrani Abolfazl Shahrabadi -
Open Access Article
613 - Investigation of the financial marketing model of Melli Bank of Iran with emphasis on customer segmentation
mahdi dadras sina nematizadeh azam rahiminik -
Open Access Article
614 - Designing a framework for marketing capacities to achieve financial benefits in companies affiliated to steel industries admitted to the stock exchange.
leila Andervazh -
Open Access Article
615 - To Compare the Ranking of Brokerage Firms Based on Relationship Marketing and the Ranking Conducted by the Securities and Exchange Organization (SEO) (An integrated approach of RM and fuzzy MADM)
Mostafa Ghazizadeh Saeed Safari Ebrahim Mohammadi Mehdi Samizadeh -
Open Access Article
616 - Presentation of Kobanking Model in the Integration of Banks and Institutions with a Marketing Approach (Case Study of Gwain Bank)
Hamidreza Ramezani parviz saeedi Amir Ghafourian shagerdi sayyedmohammadreza hosseini -
Open Access Article
617 - Place Marketing through Urban Entrepreneurship Approach (Case Study: Rasht Historic Cultural Axiom)
Vahid Feizkhah Behzad Malekpour Asl -
Open Access Article
618 - Investigation the Impact of Organizational Excellence Model on Effective Marketing in Azad University
Nassim Heidari Vahidreza Mirabi -
Open Access Article
619 - Designing a Model for the Sale of New Goods through One-to-One Marketing Method (Case Study: Country Tire Industry)
Masaud Safizade Afsaneh ZamaniMoghadam Abbas Toloie Ashlaghi, -
Open Access Article
620 - Investigation of Advertisement Strategies Regarded to Iran's Pistachio
T. Sadeghi R. Sedaghat -
Open Access Article
621 - Combining Application of Factor Analysis and SWOT to Survey Marketing and Advertisement: A Case Study of Pistachio in Kerman Province
T. Sadeghi K. Ehsanpour R. Sedaghat -
Open Access Article
622 - Designing a Model for the Role of Women in the Family Purchasing Decision-Making Process Considering the Impact of Viral Marketing (Case Study of Women in Tabriz)
Aliakbar peyvasteh Alii Gorbani Elnaz Hazem -
Open Access Article
623 - Investigating the Impact of Sustainable Economics Dimensions on Marketing Performance of Tourism Industry
Siavash Mirzaei Milani hossein Boudaghi Khajeh Nobar -
Open Access Article
624 - Designing a Model for the Role of Women in the Family Purchasing Decision-Making Process Considering the Impact of Viral Marketing (Case Study: Women in Tabriz)
Aliakbar peyvasteh Alii Gorbani Elnaz Hazem -
Open Access Article
625 - The Effect of Marketing Mix to Attract Loyal Customer، s to Help Customer Relationship Management System (CRM) (Case study: Kosar Credit Financial Institution)
Rasoul Salmasi Jafar Sadegh Feizi -
Open Access Article
626 - The Effects of Environmental Factors on Green Marketing Performance (Case Study: Shirin Asal Company)
reza rostamzadeh asghar alimohammadi siyaban -
Open Access Article
627 - The Relationship between Marketing Mix Elements and the Purchasing Behaviour of Sports Club Customers
Mohammad Davalli -
Open Access Article
628 - Identification of Factors Influencing the Implementation of Marketing Strategies Using Force Field Analysis
tahmores hasangholi pour Mohammad Ali Shahhoseini Zohreh Dehdashti Shahrokh ghasem jokar -
Open Access Article
629 - Identifying and Prioritizing the Components of Improving Students' Media Literacy in Cyberspace Based on Social Marketing Mix Model
Reza Baniasad saeed movahednasab Mahdi Bagheri maybodi -
Open Access Article
630 - The Strategic Marketing Model Based on the Suggested Values of Mobile Religious Applications
Zohreh dehdashti shahrokh vahid khashei Soroush Ghazinoori amir aslani afrashteh -
Open Access Article
631 - Provide a Strategic Model based on Machine Learning Approach to Automatically Opinion Assessment and Explore Product Information in Digital Marketing
Alireza AshouriRoudposhti hormoz mehrani Karim Hamdi -
Open Access Article
632 - Analysis of the Effect of Social Media Strategy on Social Media Marketing Strategy and Organizational Performance of Chain Supermarkets
abolfazl danaei moslem moeen -
Open Access Article
633 - Designing and Formulating Strategic and Marketing Strategies of Sepah Bank with a View to the Future
hosein Adelkhani farideh hagh shenas kashani -
Open Access Article
634 - Strategic Decision Model for Prioritizing the Effective Factors of Marketing Mix of Life Insurance Services and Investment Using the Results of AHP Hierarchical Analysis Process Technique
amin abbasi mohammad lashgari -
Open Access Article
635 - Investigating the Components of Digital Marketing from the Perspective of Tourism Industry Development (Case Study: Kish Island Hotels)
zahra tahmasebpour ALIAKBAR FARHANGI Abdollah Naami FARZAD ASAYESH -
Open Access Article
636 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients
hosain vazifehdost hosein khajehnobar maryam abdoli -
Open Access Article
637 - Provide a Web-Based Analysis Model for Measuring the Performance and Marketing Optimization of Digital-Centric Companies
majid fani Mehdi Jalali Shadan Vahabzadeh -
Open Access Article
638 - Evaluating the effectiveness of green marketing of socio-economic organizations in reducing environmental pollution
Hojjat Nazari Sadegh Zibakalam Mohammad Reza Parvin -
Open Access Article
639 - Evaluation of rainbow trout market power in Iran
Yaqoob Zeratkish Zeynab Omidavar -
Open Access Article
640 - Introduction of a Framework for Customer Orientation Using Ambulant E-Banking Services Marketing (Case Study: Mellat Bank in Isfahan)
Seyed Ali Siadat Mohammad Mehrali Moghaddam -
Open Access Article
641 - Developing the Model of the Role of Communication Marketing on the Brand Love of Iran Futsal Premier League Fans (Case Study: Mashhad Farsh Ara Sport Cultural Club
کیانوش شجیع سید مرتضی عظیم زاده فرشته ادیب روشن رضا حیدری -
Open Access Article
642 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing
sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi -
Open Access Article
643 - Identifying the Effective Factors on the Management of Iranian Basketball Club Fans
ahmad mosalman nasrola mohammadi Farshad Emami -
Open Access Article
644 - Strategic themes of branding in sports
Rasool Nazari -
Open Access Article
645 - Designing a Success Model for the Karate Federation Based on the Sports Marketing Model
amirali keshmiri homa dorodi -
Open Access Article
646 - Presenting an Electronic Marketing Model in the Production Sector of Iran's Sports Industry
mostafa fallahi mehdi kohandel seyedneamat khalilfeh Mahvash Noorbakhsh -
Open Access Article
647 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi -
Open Access Article
648 - Analysis of rural marketing mix for biological control of rice stem borer in Fouman town
Jafar Azizi -
Open Access Article
649 - bhkjgbdkawjgbkdagdlgh Agricultural Marketing and Commercialization
pouneh hamzeh -
Open Access Article
650 - Designing a beauty and fashion consumer buying behavior model using digital marketing Based on a hybrid approach
Somayeh Hozouri mohamadali abdolvand Kambiz Heidarzadeh Mohsen Khounsiavash -
Open Access Article
651 - Analysis of neuromarketing and its effect on the activity of brain waves of sports goods customers
Abas Nghizadeh Baghi فرزاد نوبخت نسرین عزیزیان کهن Akbar مهدوی Alireza Esfandiyari -
Open Access Article
652 - Investigating the relationship between the Policy of Marketing Analysis Capability of Goods and Services and Creating a Sustainable Competitive Advantage based on the of Artificial Intelligence Adoption in Manufacturing Companies
Vahid Araei Hossein Eslami Mofid Abadi -
Open Access Article
653 - Relationship between strategic orientation and loyal customers emphasizing marketing capability
Mahdi Abdolazimi Heris hosseyn rahimi kalvar fatemeh hosenzadeh jenagurd -
Open Access Article
654 - The effect of marketing capabilities on export risk performance with the mediating role of competitive strategy and marketing communications
Mohsen Nazem Bokaei Mohaddaseh Ashrafian Rahaghi -
Open Access Article
655 - Identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
656 - Planing of marketing strategy management of SETARE IRAN company ( exclusive representative of Mercedes-Benz passenger cars in Iran )
Hasan Mehrmanesh allahyar ghasemi -
Open Access Article
657 - The effect of viral, sensory and direct marketing on brand revival (case study of Arj Co.)
somayeh mazlumzade farideh hagh shenase ashani -
Open Access Article
658 - Predicting entrepreneurial marketing through strategic planning (including case study)
Jalal Abdi Saeed Safariyan Reza Usefi mohamad Taghipour -
Open Access Article
659 - Providing a supply chain logistics dynamic model based on the Internet of Things with an emphasis on online marketing
mohammad hossein roshanzamir mohammadali keramati Safiyeh Mehrinejhad Azadeh Mehrani -
Open Access Article
660 - interactive marketing model based on the national system of innovation in industrial tools
Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani -
Open Access Article
661 - Investigating the Effect of Strategic Orientations and Performance Regarding the Mediating Role of Marketing Abilities (Case Study: Tejarat Bank Branches in Kerman)
علیرضا ابراهیمی -
Open Access Article
662 - A revolution in insurance marketing innovation: sustainable marketing with an artificial intelligence approach
elnaz allaf jafari Alireza Rousta farzad asayesh Mahmoud Ahmadi Sharif -
Open Access Article
663 - Social responsibility, financial performance, financial sustainability and financial inclusion in banks
mohamad pourehtesham -
Open Access Article
664 - A Neural Marketing Model for Green Electronic Services of Saderat Bank
soudabeh Bahadori far Vahid Sanavi Grosian الهه معصومی Mehdi Mehdi Naimi Nezamabad -
Open Access Article
665 - Data Analysis of Marketing Companies using Improved K-Means Clustering and LRFMM2 Model
Atieh Mirzaei zahra rezaei -
Open Access Article
666 - Evaluation of Export Models of Agricultural Products in the North of Iran
Nabiullah Mohammadi -
Open Access Article
667 - The impact of international marketing capabilities on the export performance of knowledge-based companies; Investigating the moderating role of industry type and company size (case of study: Khorasan science and technology park export companies)
HOOMAN JABBARI Omid Behboodi Seyed moteza Ghayour -
Open Access Article
668 - Investigation of marketing issues of pistachio product (case study of Sirjan city)
عباس Parvar -
Open Access Article
669 - Analysis of farmers and expert’s point of view on the role of extention in Persian melon marketing in Garmsar
Mohammad Sadeg Sabouri Seyyed Jamal Farajollah Hoseini Amir Hossein Chizari Ali Reza Iranbakhsh -
Open Access Article
670 - Designing a model for the quality dimensions of marketing management consulting services with classical grounded theory
YAGHOUB SALIMPOUR Naser Azad Abdollah Naami Leila Karimian -
Open Access Article
671 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
Mahmoud Ahmadi Sharif jahed sadani -
Open Access Article
672 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran)
مسعود صمدزاده Setareh Akhavan -
Open Access Article
673 - Investigating the impact of online marketing capabilities on international performance, with the mediating role of market-oriented orientation and market leader orientation in small and medium-sized e-commerce companies (case study: small and medium
هادی ابوالفتحی Seyedeh Sakine Montazeri -
Open Access Article
674 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company)
Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi -
Open Access Article
675 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari -
Open Access Article
676 - The Effect of Marketing, Advertising and Information Technology on Customer Attraction Considering the Mediating Role of Business Strategy (Case Study: Razi Insurance in Chaharmahal and Bakhtiari Province)
zahra dashtlaali Ayatollah Mohammadi -
Open Access Article
677 - Investigating the effective factors on agile digital marketing in the banking industry using cognitive mapping
jalal salehi Ali Hoseinzadeh hadi bastam -
Open Access Article
678 - Marketing planning model strategies in controlling the operation of cinema situations in Iran
galia heidarian esmaeil hassanpour ghroghchi vahid mokizadeh mohamad ghafournia -
Open Access Article
679 - Providing a sustainable marketing model in the insurance industry with a focus on artificial intelligence
Elnaz Allaf Jafari علیرضا روستا farzad asayesh محمود احمدی شریف -
Open Access Article
680 - Impact of market orientation on marketing performance & financial performance with mediating role of customer relationship management & brand management
Mohammad Reza Radfar -
Open Access Article
681 - A digital marketing model based on electronic advertising
Ehsan Saliminia Musa Rezvani Chaman Zamin Marzyeh Zendehdel -
Open Access Article
682 - Identifying and evaluating the strategic marketing model of the second brand in All Sport sports chain stores with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
683 - Designing a Sustainable Marketing Model with an Emphasis on Sustainable Development in Iran's Banking Industry
Reza Anoushehi محمدرضا کریمی علویجه Nader Gharib Navaz Elham Faridchehr -
Open Access Article
684 - Designing a Support Management Information Systems Model for penetration strategies of Iranian beverages to international markets and its validation
Ali Pirzad Aman Allah Rahpeyma mohammad sasanpor Mohammad Hadi Bahrani -
Open Access Article
685 - Exploring the Central Role of Marketing in the Tourism Industry of Tehran
abas asadi -
Open Access Article
686 - Improving the quality of life based on social marketing components
Sadegheh Aeinehvand ali delavar Afsaneh Mozafari Nasim Majidi Ghahroodi -
Open Access Article
687 - Presenting an interactive marketing model based on causal, contextual and intervening variables in the steel industry
Hossein Vahidi Iry Sofla Mahmoud Ahmadi Sharif Mohammad Nasrolahnia peyman Ghafari Ashtiani -
Open Access Article
688 - Providing a framework for customer knowledge management with a digital marketing approach in the banking system emphasis on customer satisfaction
Mahmoud Jafari Dehkordi Mahmood Ahmadi Sharif Mehran Keshtkar Haranki -
Open Access Article
689 - Validation of the National Tax Capacity Model: A Marketing Approach
aliasghar torabahmadi Hossein Vazifehdoost Fereydoon Rahnamay Roodposhti -
Open Access Article
690 - Explain the effects of tourists’ Satisfaction in nautical tourism marketing (Case Study: Coastal areas of Golestan province)
Seyed Hasan Motiei Langeroudi Sajad Ferdowsi Hamid Reza Shahmohammadi -
Open Access Article
691 - Identification of effective factors on tourism marketing and providing an appropriate model for ecotourism and rural tourism (Case study: Hormozgan province)
foujan amiri serajedin mohebi mohammad hossein ranjbar mehdi bagheri -
Open Access Article
692 - Regional marketing strategy based on cultural intelligence among businessmen and managers of Fars, Hormozgan , Bushehr, Isfahan and Tehran provinces.
mohammad reza dezhkam serajeddin mohebi hassan biabani -
Open Access Article
693 - Walnut Marketing Margins in Hamedan Province: Case Study of Tuyserkan
رضا Salehi مهدی Nadaf -
Open Access Article
694 - Analysis of Price Transmission in Market of Marine and Farmed fish in North of Iran
مهدی Saravani a.a Keykhah -
Open Access Article
695 - Investigate the effects seasonal offerings and grading on characteristics of marketing of agricultural products (Case Study Mazandaran Province's Citrus)
majid MOHAMMADI hamed rafiee -
Open Access Article
696 - Management Strategies for Production, Processing and Marketing of Saffron in Khorasan Razavi
فاطمه Pirmalek A.R Karbasi محمد Ghorbani فاطمه Rastegaripour -
Open Access Article
697 - Presentation of Social Media Based Marketing Model in Iranian Food Products and Organic Drinks Industry Using theme Analysis
Asadolah Gholampour Abdollah Naami Asghar Moshabaki -
Open Access Article
698 - Study of broiler market structure at the producer and wholesale levels: A case study of Fars province
Roham Rahmani -
Open Access Article
699 - Providing an intelligent marketing model of the investment company gostaresh paya sanat sina
mohammad abolmasum asghar moshabaki esfhani Abdollah Naami -
Open Access Article
700 - Investigating the consumers’ preference and behavior for dairy products based on the nested structure in Sari, Iran
Seyed Mojtaba Mojaverian HAMID AMIRNEJAD Sina Ahmadi Kaliji -
Open Access Article
701 - Formation and Development of Agricultural Value Chains: A Practical Solution for Enhancing Efficiency of Agricultural Products Markets
Behrooz Hassanpour -
Open Access Article
702 - Market Power Factors Analysis of Vegetable Supply Chain Actors: A Case Study in Tehran
mohammad reza nazari milad aminizade seyed ali darijani seyed mehdi mir -
Open Access Article
703 - Study of Almond Marketing and Comparative Advantage in Yazd Province
J. Salem E. Zare -
Open Access Article
704 - Study of Kabkab Dates Domestic Marketing In Kazeroon Region
M. Estakhr A. Esmaeili -
Open Access Article
705 - Study of Marketing and Export Problems of Dates in Khozestan Province
S. karimifard A. Abdshhi R. Moghaddasi -
Open Access Article
706 - Examination of hen meat marketing margin using of rational expectations hypothesis
R. Heidari kamalabadi N. Shahnoushi -
Open Access Article
707 - Evaluation of Urban Tourism Marketing Development (Case Study: Sanandaj City)
Hamid Eskandari Bakhtyar ezatpanah Karim Hosainzadeh Dalir -
Open Access Article
708 - The Analysis and prioritization of marketing mix components in the tourism development (Case study: Shiraz metropolis)
saeed reza akbarian ronizi ebrahim rastegar -
Open Access Article
709 - Presenting a geomarketing development model based on the development of urban tourism infrastructure tehran
Mohammad sabet eghlidi Vahidreza Mirabi behroz ghasemi seyed kamran norbakhsh -
Open Access Article
710 - Evaluating the Effect of Religiosity and Awareness of Fashion on the Intention to Purchase Hijab Products of Women in the Iranian Society
Majid Ahmadi Aalireza Rousta Zahra Gharedaghi -
Open Access Article
711 - Application of Data Envelopment Analysis in order to Identify Indicators and Rank Network Marketing Companies
hamzeh karimi sahar shabani chafjiri -
Open Access Article
712 - The Effect of Marketing Costs, Bank Concentration and Competitiveness on Banking Stability: The Case of Selected Oil Exporting Countries
mohamad kamal mazhar al yaser hosein sharifi renani ghasan taregh zaher almamori mostafa rajabi -
Open Access Article
713 - Investigating the impact of business, information technology and marketing strategies on world-class organization performance; Study case: Golrang Company
Maryam Zeini faghlu Hasan Farsijani
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