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Open Access Article
1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
Hassan Soltani mojtaba amini moghaddam -
Open Access Article
2 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
3 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان hiro eisavei -
Open Access Article
4 - Investigating factors affecting intra-organizational entrepreneurship (case study: Tekdane Marand company)
Mohammad Hassan Haddadi jabrail marzi alamdari ramazan mahmoodloo -
Open Access Article
5 - Conceptualization of business excellence model: Based on future study approach
Yousof Malek Mirzaee Mohammad Mahmoudi Maymand Ali Rajabzadeh Mahmoud Samiei Nasr -
Open Access Article
6 - Designing a Brand Reputation Development Model Based on Corporate Social Responsibility with Future Study Approach in the Iranian Banking Industry
Elnaz Mehdibeiraghdar Mohammad Haghighi -
Open Access Article
7 - Designing a Model for Total Branding in Organizations which Hold Non-Academic Educational Events
Sepehr Tarverdian ahmad Roosta Kambiz Heydarzadeh Mohammad Rahim Esfidani -
Open Access Article
8 - Designing the Brand Equity Model and Forecasting the future process in Alborz Insurance Company with using a System Dynamics Approach
somayeh shafeiha Abbas Saleh Ardestani Mohammad Ali Afshar Kazemi Vahid Reza Mirabi -
Open Access Article
9 - Planning the future of Iran with nation branding
Amin Ardalan Hossein Vazifehdust Hashem Nikoomaram -
Open Access Article
10 - Developing a framework for assessing brand love among Iranian consumers by analyzing its antecedents and consequences
somayeh alinejad masoud keimasi mohammad ali shahhoseini -
Open Access Article
11 - Designing and explaining the urban brand model in order to create a tourism destination brand with Grounded theory approach
ROMINA RABANI Seyyed Mehdi jalali Hassan Mehrmanesh -
Open Access Article
12 - Identification and Ranking the Components and indicators of Future Purchase Intention of High-Involvement Products Using Fuzzy Delphi Logic (Case Study: LG’s Brand Products in Iran)
Iliya Amini Nezhad Hossein Vazifeh Doost Afsaneh Zamani Moghadam -
Open Access Article
13 - Predicting Pervasive branding based on qualitative and quantitative approach
Sepehr Tarverdian Ahmad Roosta Kambiz Heidarzadeh Mohammad Rahim Esfidani -
Open Access Article
14 - Future studies on customer experience management and its effective factors based on brand loyalty
Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram -
Open Access Article
15 - Explaining the Consequential Factors of Branding Pattern in the Freight Road Transport Industry with a Futuristic Studies Approach
Parviz Turani Qazvini asghar moshabaki esfahani Hamidreza Saeed Nia Ali Badizadeh -
Open Access Article
16 - Designing a model for surviving and strengthening the hotel brand in the tourism industry with future studies approach through Grounded Theory (case Study: Selected 4 and 5 star hotels in Mashhad)
behnaz daneshmand Mohammad Haghighi Azim zarei golnar shojaei -
Open Access Article
17 - The optimal choice of futures scenarios auditing profession with grounded theory approach
امیرحسین بهرامیان Bizhan Abedini Mohammad Hossein Ranjbar Faegh Ahmadi -
Open Access Article
18 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi -
Open Access Article
19 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
K. Heidarzadeh S.M. Alvani K. Ghalandari -
Open Access Article
20 - The evaluation of relationship between customer value and customer relationship management performance
K. Heidarzadeh A. Zendehdel Ali Hossin Soltani -
Open Access Article
21 - Hegemony of Media Planning ; In Advertising
بهروز Kafi کامبیز Heidarzadeh -
Open Access Article
22 - On the relationship between Tehran stock exchange indexes and capital expenses of government
G. Talebnia N. Jalili -
Open Access Article
23 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy
Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa -
Open Access Article
24 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
K. Heidarzadeh F. Ghafari S. Farzaneh -
Open Access Article
25 - Designing the Brand Equity Model and Forecasting the Future Process in Alborz Insurance Company with Using a System Dynamics Approach
Somayyeh Shafeiha Abbas Saleh Ardestani M. A. Afshar Kazemi V. Reza Mirabi -
Open Access Article
26 - Evaluation the effect of Generics-Prone Purchaser Demographics and Pcychographic Characteristics on Generics Purchase’s Decision-Making
B. Kheiry M. Haji mohammad reza -
Open Access Article
27 - Effects of viscous dissipation on MHD natural convection flow along a vertical wavy surface
Kazi H Kabir Md A Alim Laek S Andallah -
Open Access Article
28 - Mathematical modeling of tumor growth as a random process
Fatemeh Beigmohammadi Amir A. Masoudi Mohammad Khorrami Amir H. Fatollahi -
Open Access Article
29 - Implementation of Random Forest Algorithm in Order to Use Big Data to Improve Real-Time Traffic Monitoring and Safety
Negin Fatholahzade Gholamreza Akbarizadeh Morteza Romoozi -
Open Access Article
30 - Design Policy Template for Reforming and Improving the Administrative System (Case Study: National Iranian Gas Company)
Javad Fadaei masoud POur Kiani -
Open Access Article
31 - Designing a Conceptual Model of Diversity Management in Iranian Government Organizations
Parmis pakrooh Esmail Ghaderi Mahmoud Rahmani -
Open Access Article
32 - Evaluate brand-based marketing based on competition strategy policies in the management of brand-owned state-owned companies
soheil karimirad Leila andervazh -
Open Access Article
33 - Provide a virtual buyer behavior policy model based on the online brand trust variable
kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh -
Open Access Article
34 - The impact of social responsibility and perceived quality are the preferred brand in the export of bank branches Amol
Hajieh Rajabi Farjad Iman Ghasemi Hamedani -
Open Access Article
35 - The Effect of Employer Branding on Employee Discretionary Efforts to Mediated Engagement and Expectations of Employees
Javad Faghihi Pour Somayeh Faghihi Pour Nooshafarin Chatrchi -
Open Access Article
36 - Designing and explaining the brand repositioning model of companies active in the electricity industry with a mixed approach
babak roozbahani soheyl sarmad saidi behrooz ghasemi -
Open Access Article
37 - An Overview of the Impact of Content Advertising on social media on Customers' Intentions to buy in home businesses
Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani -
Open Access Article
38 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
mohamad Hadi Asgari Ali Einy -
Open Access Article
39 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
40 - Brand equity and brand image with customer loyalty in pharmaceutical companies
atiyeh moradi Hossein vazifehdust -
Open Access Article
41 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust
Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki Farsani -
Open Access Article
42 - Designing a Media Sphere Model Effective on Purchase Intention of Customers According to Brand Special Value (Case Study: Saman Bank)
Farnood Hassani محمد سلطانیفر mohsen gadami Attaollah Abtahi Hamidreza Hosseini Dana -
Open Access Article
43 - Providing a Service Compensation System with the Approach of Improving the Employer Brand in Bank Refah Kargara
Seyyed Kambiz Talebi Ahmadi Mojtaba Tabari Yusof Gholipour Kanani -
Open Access Article
44 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
Alireza Naalchi Kashi Elnaz Parvizinia -
Open Access Article
45 - Innovation in newspaper branding and desirable value creation in the country
Hasan Karbalaiee Ali Akbar Farhangi Mohammad Soltanifar Ali Delavar Ali Granmayehpur -
Open Access Article
46 - A Qualitative Approach to Modeling the Effectiveness of Sport Brand Placement in the Media
Mehrshad Nasimi Nasrollah Mohammadi Mohammad Ali Nasimi Saeed Amirnejad -
Open Access Article
47 - Evaluation of selected sports television programs in Iran based on program branding framework
Hossein Zare Vahid Shojaei Mohammad Hami Bahare Soleymani Tapesari -
Open Access Article
48 - Brand personality typology for Media organizations (Case: Iranian TV channel and Persian satellite channels)
mohammad reza parizad reza ebrahim zadeh Mehrdad Sadeghi -
Open Access Article
49 - Development of Branding Model for TV Networks with the Approach of Strengthening Social Capital Case Study: Nasim Network
Reza Saremi ahmad reza shekarchi zadeh Naser Khani seyed Mohsen Banihashemi -
Open Access Article
50 - The Role of Social Networks as a Medium to Build Brand Equity
Babak Farbodnia Ali Akbar Farhangi Mohammad Soltanifar -
Open Access Article
51 - The Role of Native and Local Identity in Promoting Creative City Branding (Case Study: Rasht City)
Aliakbar Salaripour Arman Hamidi Mohammad Nouripour Sadhi Mohammad Hossein Maqrour Porkar Abatari Erfan Khani Kolsarki -
Open Access Article
52 - The Role of Urban Design on the Branding of Urban Space
Hadi Sarvari Hamid Majedi -
Open Access Article
53 - The effect of network marketing on Teknik brand loyalty in Bushehr consumers
safoura shahniaei Sima Najafnejad -
Open Access Article
54 - The Effect of Word of Mouth Advertising on Sports Customers Purchase Intention with Emphasis on Mediator Role of Brand Equity
Mahboub Sheikhalizadeh -
Open Access Article
55 - The effect of satisfaction, quality of service and innovation on brand love among the customers of domestic and foreign elected brands
pegah omrani seyed salahedin naghshbandi -
Open Access Article
56 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvar -
Open Access Article
57 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
Hamed Abdolrasoli zal -
Open Access Article
58 - Investigating the effect of paying attention to the digital space on consumer decision-making with the mediating role of brand interest and willingness to buy
Soheila Zarinjoy alvar Donya Bavi -
Open Access Article
59 - The analysis of brand management and social responsibility in terms of staff, foreign clothing brand stores
Bita Mohseni zadeh tehrani seyed salahedin naghshbandi -
Open Access Article
60 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers
Mahboub Sheikhalizadeh Parisa Anguri -
Open Access Article
61 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image
amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh -
Open Access Article
62 - Solving random inverse heat conduction problems using PSO and genetic algorithms
I. Hossein Zade Shahbolaghi R. Pourgholi H. Dana Mazraeh S.H. Tabasi -
Open Access Article
63 - یک روش نیمه تحلیلی بهبود یافتهی جدید و سریع برای حل ردهای از معادلات انتگرال فوق منفرد نوع دوم
رضا نوین محمدعلی فریبرزی عراقی یعقوب محمودی -
Open Access Article
64 - Numerical solution and simulation of random differential equations with Wiener and compound Poisson Processes
A. Momeni M. Kamrani -
Open Access Article
65 - Calculating Different Topological Indices of Von Neumann Regular Graph of Z_(p^α )
Shervin Sahebi Mansoureh deldar -
Open Access Article
66 - Design evaluating model of drivers impacting on Nostalgic behavior and its results via Exploratory Factor Analysis (EFA)& Structural Equation Modeling (SEM)
Soraya Fathallahi Elham Faridchehr Nader gharib navaz VahidReza Mirabi -
Open Access Article
67 - Solving of stochastic Voltaire integral equations by fuzzy artificial neural network method
Hadi Abtahi Hamid Reza Rahimi Maryam mosleh -
Open Access Article
68 - Probability-possibility DEA model with Fuzzy random data in presence of skew-Normal distribution
B. Mehrasa M. H. Behzadi -
Open Access Article
69 - A new approach based on alpha cuts for solving data envelopment analysis model with fuzzy stochastic inputs and outputs
S. H. Nasseri O. gholami M. Fallah Jelodard -
Open Access Article
70 - Brand Capital and Stock Price Crash Risk: evidence from firm’s Reputation Protection Incentive
Khonaka Abdolkhalegh Abolfazl Momeni Yanesari Ali Kamizi -
Open Access Article
71 - Using multi-fractal method in ranking portfolio efficiency
Mahnaz Doosti Morteza Rahmani -
Open Access Article
72 - Evaluating The Simultaneous Role of Investor’s Sentiment and Brand Equity on Short-Term performance of the Initial public Offerings (Evidence from the Iran Capital Market)
Nooshin Kafshi Abdolmajid Abdolbaghi -
Open Access Article
73 - Comparison of antecedents and consequences of financial behavior of momentum and random investors (mixed approach)
Fatemeh Jafari Reza Aghajan Nashtaei Mohammad Hassan Gholizadeh -
Open Access Article
74 - Providing a Model for Financing Science-Based Companies by Crowdsourcing in the Agricultural Bank
S. Yousef Haji Asghari Vahid Reza Mirabi Hasan Mehrmanesh M. Feyz Fallah Shams -
Open Access Article
75 - Providing a Cultural Model to Understand the Process of Attracting TV Audiences
Abdolreza Amir Ahmadi Mohsen Ameri Shahrabi Rozita Sepernia Abbas Ali Ghaiyoomi -
Open Access Article
76 - Prevention of Brand Crisis: The Brand Attachments' Role in the Mitigation of Adverse Consumer Reactions
Mohammad Kashani Karim Hamdi Mehrdad Navabakhsh -
Open Access Article
77 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi, -
Open Access Article
78 - Identifying and Prioritizing Brand Positioning Components of Healthcare Industry Companies Based on Qualitative Content Analysis and Fuzzy Screening Approach
moslem rezaie sayyed hasan hataminasab shahnaz nayebzadeh -
Open Access Article
79 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran
kianoush nazari ameleh pejman jafari farhad ghaffari -
Open Access Article
80 - Analyze Marketing Factors Influencing the Desire to Choose a Hospital Brand
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
81 - Identify and Rank the Factors Affecting e-Marketing in Promoting the Brand of Health Tourism Destinations
Navid Majedi Amirhossein Shayegh -
Open Access Article
82 - Identifying and Prioritizing Personal Branding Indicators of Specialist Physicians using multi-criteria decision-making technique (SWARA)
Malihe siavoshi Mojgan zarghamifard Mohanna sharifi -
Open Access Article
83 - Antecedents and Consequences of Brand Engagement in Social Networks: A Meta-Analysis
zahra Atf Fariz Taheri Kia Kambiz Heidarzadeh Hanzaei -
Open Access Article
84 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar -
Open Access Article
85 - The Effect of Brand Advocacy on the Willingness to pay Price Premium Mediated Repurchase Intentions in University Students
Aleixandre__Brian__Duche-Pérez Aleixandre__Brian__Duche-Pérez -
Open Access Article
86 - Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
H. Mishra P. Sinha S. Singh S. Koul -
Open Access Article
87 - Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan
A. U. Haq -
Open Access Article
88 - Emotional marketing, dynamic capabilities and organizational profitability
Mojtaba Poursalimi anoosh omidi -
Open Access Article
89 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi -
Open Access Article
90 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
aniseh ghodrati Moghadaseh Mohammadian -
Open Access Article
91 - The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company)
faranak khodayari behnaz khodayari leyla sheikhlar -
Open Access Article
92 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
zahra mohammadi faranak khodayari sedigheh tootian -
Open Access Article
93 - The effect of market sensibility on company performance with mediating role of innovation capability and brand management system
Ali Akbar Khademi Ehsan Badri Hanieh Farazandeh -
Open Access Article
94 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
Ali Akbar Khademi Hanieh Farazandeh -
Open Access Article
95 - Designing a Digital Marketing Model in the Brand of Online Business Companies
Benyamin Mosayebi Amidabadi ozhan karimi Shahram Hashemnia -
Open Access Article
96 - Studying the relationship between brand and consumer (case study: electrical home appliance)
fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف -
Open Access Article
97 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
مریم کناره فرد سید علیرضا موسوی -
Open Access Article
98 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
سمیه یوسفی دارستانی امیرعباس نجفی مصطفی ستاک -
Open Access Article
99 - Explaining the role of organizational citizenship behavior on customer based brand equity
Mohammad Mahmoudi Maymand Ata Harandi -
Open Access Article
100 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers
Javad Abbasi Mohammad Pourreza -
Open Access Article
101 - Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company)
محمد حسن کامفیروزی علی بنیادی نائینی محمود دهقان مشتانی -
Open Access Article
102 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
حامد کرمیان ahmadreza shekarchizadeh reyhaneh rismankarzadeh -
Open Access Article
103 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi -
Open Access Article
104 - Media mix elements affecting service brand equity case study: bank sina
Razieh Abedini ali farhangi -
Open Access Article
105 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
hadis ebrahimi Malihe Javani -
Open Access Article
106 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
fereshteh sadeghi azar haris Ahmad Rahchamani -
Open Access Article
107 - Co- brand Strategy, based on customers' attitude in Lap top, Cell phone and automobile products
اسماعیل شاه طهماسبی khabat nesaei -
Open Access Article
108 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
effat haji hoseini ali asghar eivazi heshmat -
Open Access Article
109 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
Fatemeh Fatahi Rasool Nazari -
Open Access Article
110 - Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry
parviz alilou Hamidreza Saeednia ali Badie Zadeh -
Open Access Article
111 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
effat haji hoseini abolfazl sohrabi -
Open Access Article
112 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
iman hakimi -
Open Access Article
113 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
hosein vazifehdust behrooz gholipoor hamed abbasi -
Open Access Article
114 - The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan)
Hasan Ghorbani Dinani Raheleh Fattahi Maryam Jouzdani -
Open Access Article
115 - Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing
Leila Beigloo Karim Esgandari -
Open Access Article
116 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
Seyed Mohammad baqery azita Gholipour Godarzei -
Open Access Article
117 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company)
Neda Moradi mohammad ghaffari -
Open Access Article
118 - The Effect of Brand Personality and Brand Image on Word of Mouth
Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali -
Open Access Article
119 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami -
Open Access Article
120 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
shahab bahrami -
Open Access Article
121 - Studying the effect of perceived e-service quality and perceived security on brand equity
Mohsen Khunsiavash elika amirasl Majid Mohamadipour -
Open Access Article
122 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
Maryam Ghamari Poor Zahra Amir Hoseini -
Open Access Article
123 - Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction
mehdi khademi fereshte amirkhani Hanieh Fathi -
Open Access Article
124 - Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts
zohreh aliesmaeili Bahram Kheiri -
Open Access Article
125 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi -
Open Access Article
126 - The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs
mojtaba ghorbany asiabar Mehdi Naderinasab ahmad rahchamani -
Open Access Article
127 - Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks)
Karim Esgandari Mojtaba Ramazani samane goli -
Open Access Article
128 - The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran
Mohammad Javad Taghipourian neda Ashtiani -
Open Access Article
129 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi -
Open Access Article
130 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi -
Open Access Article
131 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh -
Open Access Article
132 - The Effect of Market Mavens Dimensions on Hedonic Shopping
elahe shahinfar Naser Azad -
Open Access Article
133 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
bahram seyedin hossein budaghi khaje nobar mojtaba ramezani -
Open Access Article
134 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh -
Open Access Article
135 - Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory
۰Keyvan ۰Ghayemalaee Hassan Esmailpour Hamidreza Saeednia Farideh Haghshenas -
Open Access Article
136 - Investigate the role of brand charm (Case Study: Sky Airways)
Seyyed Alireza Mosavi -
Open Access Article
137 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products)
Mehdi Bagheri Maryam Ghiasabadi Farahani -
Open Access Article
138 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash -
Open Access Article
139 - Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran
morad Roumiyani Najaf Aghaei, Amir hosein Monazami Saeed Rouniyani mina gandomi -
Open Access Article
140 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi -
Open Access Article
141 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
Mahta Naeimabadi MOJTABA MOAZEMI -
Open Access Article
142 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
firouze hajialiakbari narges moosavi -
Open Access Article
143 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers)
mohammad ali nasimi samira pali -
Open Access Article
144 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh -
Open Access Article
145 - Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach
aida merikh nejad asl Kambiz Heidarzadeh Rahim Mohtaram -
Open Access Article
146 - Presenting the Brand Leverage Model for Iranian Professional Football Clubs Approach: Grounded Theory
Narges bonakdarchyan rasool nazari Bastanifar, Eman Bastanifar, Eman -
Open Access Article
147 - Investigating the Impact of Effective Factors on Branding In Medical Centers Based on Self-Organization Model
amirhossein samadzadeh -
Open Access Article
148 - Providing a Conceptual Model for Sporting Events in Iran
Reyhaneh Naghshzan Khajouie Mehdi Salimi Rasool Nazari -
Open Access Article
149 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar -
Open Access Article
150 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani -
Open Access Article
151 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
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Open Access Article
152 - Presentation and validation of brand-customer communication model in social networks
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Open Access Article
153 - Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products)
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Open Access Article
154 - Providing a brand-customer relationship model on the Instagram social network
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Open Access Article
155 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
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Open Access Article
156 - The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies)
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Open Access Article
157 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
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Open Access Article
158 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
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Open Access Article
159 - The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province)
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Open Access Article
160 - The Effect of Branding on Marketing and Export of Knowledge Companies Products (Case Study: Companies under Mazandaran Science and Technology Park)
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Open Access Article
161 - Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory
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Open Access Article
162 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
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Open Access Article
163 - The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans
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Open Access Article
164 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
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Open Access Article
165 - Strategic Model of Branding of Research Services of Oil, Gas and Petrochemical Industries
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Open Access Article
166 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
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Open Access Article
167 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
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Open Access Article
168 - Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention
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169 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
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Open Access Article
170 - Designing a nation branding model in the field of industrial products and services export
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Open Access Article
171 - A Review of Tourism Destination Love: Management Implications for Tourism Businesses
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Open Access Article
172 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
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Open Access Article
173 - The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality
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Open Access Article
174 - Presenting a Brand Development Model in Tourism of Natural Places
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Open Access Article
175 - The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand
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Open Access Article
176 - Prairie a limited effect, as a craving for a decadence, with a crop of passion, with a brand, with a mianji inscription, a realization of a luxe bodn calla
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Open Access Article
177 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
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Open Access Article
178 - Applying a qualitative meta-composite approach in order to provide a brand repositioning model for companies active in the electricity industry
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Open Access Article
179 - Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry
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Open Access Article
180 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
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Open Access Article
181 - The Relationship between Trust and Consumer Confidence with Acceptance of Retail Brands (Case Study: Hakoopian)
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Open Access Article
182 - Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults
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Open Access Article
183 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
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Open Access Article
184 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
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Open Access Article
185 - The Study of Effective Factors on Cosmetic Impulse Buying
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Open Access Article
186 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit
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Open Access Article
187 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
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Open Access Article
188 - The Influence of Hedonic Values on Consumer Behaviors
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Open Access Article
189 - Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers' Point of View
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Open Access Article
190 - The Affect of Selected Marketing Mix Elements on Brand Equity
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Open Access Article
191 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
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192 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
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193 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
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Open Access Article
194 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
H. Vazifehdust M. Hariri -
Open Access Article
195 - Examining the Match-up Effect in Co-marketing Alliance
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Open Access Article
196 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
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197 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
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Open Access Article
198 - An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach
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Open Access Article
199 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
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200 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
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201 - Factors Affecting Customer Retention Among Cell Phone Users
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Open Access Article
202 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
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203 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
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Open Access Article
204 - Exploring and Evaluating the Relationship between Brand and Country of Origin Knowledge and Country of Origin Image
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Open Access Article
205 - The Effect of Country of Origin of Brand on Brand Equity
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Open Access Article
206 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
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Open Access Article
207 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
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Open Access Article
208 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions
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Open Access Article
209 - Investigation of the Relationship between Product Involvement and Brand Commitment
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Open Access Article
210 - An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates)
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Open Access Article
211 - Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company)
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Open Access Article
212 - Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad
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213 - Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process
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Open Access Article
214 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers
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Open Access Article
215 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
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Open Access Article
216 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
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217 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
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Open Access Article
218 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
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Open Access Article
219 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
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Open Access Article
220 - Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances
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221 - The Influence of Organizational Climate’s Dimensions on Fulfilling of the Brand Promise(Case Study: Maskan Bank)
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222 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
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Open Access Article
223 - A New Framework For International Branding
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Open Access Article
224 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
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Open Access Article
225 - The Influence of Product Involvement on Brand Loyalty
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Open Access Article
226 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
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Open Access Article
227 - Analysis of Factors Affecting Consumer Preferences for Foreign Versus Domestic Brands
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Open Access Article
228 - Comparative study of child murder in islamic jurisprudence
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Open Access Article
229 - The Impact of Leverage on Firms Investment Decision in Tehran Stock Exchange (TSE)
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Open Access Article
230 - Investigation on land cover mapping using Sentinel-2A images in the Google Earth Engine Platform
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Open Access Article
231 - Landslide susceptibility mapping using advanced machine learning algorithms (Case study: Sarovabad city, Kurdistan province)
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232 - Tree Species Identification using RGB Time Series and Multispectral Images Obtained from UAV
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Open Access Article
233 - Critical analysis of the Iranian brand support discourse in the upstream documents of the national media under the paradigm of cultural development
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Open Access Article
234 - Identify the Components of Branding in Art Galleries in Tehran
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Open Access Article
235 - The Effect of Cultural Components on Personal Brand Model Based on Individual Competencies
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236 - Examining the Role of Human Resources in Hotel Ranking in Iran
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Open Access Article
237 - Structural Relationship Between Randić Indices, Adjacency, Distance Matrixes and Molar Absorption Coefficient of Linear Conjugated Polyene Compounds
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238 - Topological Relationship Between One-Dimensional Box Model and Randić Indices in Linear Simple Conjugated Polyenes
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239 - Quantitative Correlation of Randić Indices and Adjacency Matrixes With Dewar Resonance Energy of Annulene Compounds
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Open Access Article
240 - The reflection of the global capitalist system in the lifestyle of Iranian youth
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Open Access Article
241 - Identifying the dimensions and components of cultural branding development in the Iranian film industry: A social approach
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Open Access Article
242 - The Effect of Developed Social Support on Customer Satisfaction and Citizenship Behavior
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Open Access Article
243 - The role of social apathy in the brand crisis caused by the food safety scandal in under development societies
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Open Access Article
244 - Conceptualization of international branding by Econometrics method
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Open Access Article
245 - Investigating the effective factors on the formation of social capital in universities with emphasis on the views of Imam Khomeini and developing an appropriate model for its development
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Open Access Article
246 - Designing A Model for Empowering Sustainable Social Welfare for Families Covered by the Relief Committee: with A Grand Theory Approach
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Open Access Article
247 - Citizenship, a Prolusion of Social Development in New Towns (Case of Study: Parand New Town)
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Open Access Article
248 - Identifying the Dimensions and Components of Cultural Branding Development in the Iranian Film Industry: A social Approach
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Open Access Article
249 - Assessment the quality of life in new towns (case study: new town of Parand)
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Open Access Article
250 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
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Open Access Article
251 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
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Open Access Article
252 - Analysis of tourism development factors in Arasbaran region (case study Horand)
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Open Access Article
253 - The Position of Common Areas in Creating an Identity of the New Cities," a Case Sample Parand New City"
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254 - The geoeconomic status and position of the Islamic Repulic of Iran and its role in keeping and promoting national security
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Open Access Article
255 - Strategic Planning of Urban Branding in Tourism Industry
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Open Access Article
256 - Identity and Branding Orientations in Tehran's Urban Development Plans
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Open Access Article
257 - Development of an Optimal Patern of Spatial identity in New Cities(Case Study of Parand New City)
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Open Access Article
258 - The functions of information society in the management of water consumption by farmers(Case study: Agricultural society of Marand County)
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Open Access Article
259 - An Analysis of Customer-based Brand Equity in the Field of Agricultural Extension and Education: Multi-Criteria Decision-Making Approach
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Open Access Article
260 - The first Cytological evaluation of external ear canal in long eared and brandt hedgehogs
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Open Access Article
261 - Evaluating the potential of groundwater resources using a combination of data mining methods:(Case study: Hormozgan province, Sarkhon plain)
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Open Access Article
262 - Evaluation of the efficiency of artificial intelligence and bivariate statistical models in determining landslide prone areas in West Azerbaijan
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263 - Modeling Soil Organic Matter Distribution Using Remote Sensing and Random Forest Model and Kriging in Lenjan County
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264 - Evaluation of Time Series Analysis Based on Wavelet Function on River Flow Simulation
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Open Access Article
265 - Symbology of Ahl-e Haq based on the Hymns of Name-ye Sarandjām
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Open Access Article
266 - The Effect of Nano-composite Packaging Carbon Nanotube and Zinc Oxside Nanoparticles Base on Organoleptic and Microbial Properties of Mazafati Brand Dates
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Open Access Article
267 - Cooperation of Iran with the Convention on the Conservation of Migratory Species of Wild Animals "CMS" in the form of Memorandums
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Open Access Article
268 - Designing a Model of Digital Branding of Healthy Agricultural Products in Iran Using Grounded Theory Method
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Open Access Article
269 - Tree Cover detection through Maxlike Classification of Land sat ETM + Images of the Year 2001 in Golestan Province
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270 - Tree Cover detection through Maxlike Classification of Land sat ETM + Images of the Year 2001 in Golestan Province
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Open Access Article
271 - Social media marketing and brand social identity focusing on customer engagement in the investment process
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Open Access Article
272 - The difference between dimensions fractal and Fractal random walks of return index and future fall risk and systematic risk in Tehran Stock Exchange
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Open Access Article
273 - Presentation of Parsian Bank Brand Promotion Model Base on Grounded Theory with a Value Creation Approach
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Open Access Article
274 - Design and explanation of stock price forecasting model in the real estate companies's stock in the Tehran Stock Exchange using Stochastic Process
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Open Access Article
275 - The Impact of Performance Criteria on Brand Value In the automotive industry
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Open Access Article
276 - Developing a model for pricing brand value in capital supply companies: merger and acquisition strategy
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Open Access Article
277 - Optimal short-term prediction of initial supply yields using bat and random forest algorithms
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Open Access Article
278 - Modeling the financial behavior of momentum and random investors in crisis situations: Qualitative analysis based on grounded theory
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Open Access Article
279 - Predicting the factors affecting on the transfer (Migration) of value Firms with financial health in the Tehran Stock Exchange by using the nonlinear algorithm of random forest
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Open Access Article
280 - A Conceptual Model for of Brand Value Creation in Insurance Industry with Focus on Investment on Life Insurance.
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Open Access Article
281 - The Effect of Uncertainty of Macroeconomic Indices on Tehran Stock Exchange Returns with the Approach of Randomized Fluctuations Models with Time Variations
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Open Access Article
282 - Empirically examining of the effect of week days on future contracts market of Bahar Azadi Coin in Tehran Merchandise Exchange
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Open Access Article
283 - Fractal Analysis of Tehran Stock Exchange Index With RS Method
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Open Access Article
284 - Rightel Brand valuation
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Open Access Article
285 - Empirical analysis of fractal dimensions on cash return and price indices of listed companies of Tehran Stock Exchange
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Open Access Article
286 - The Study of Mean reversion in Tehran Stock Exchange with unit root test
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Open Access Article
287 - Relation between “individual investors’ mental evaluations from product and brand” and “their preference to investing in stock”
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Open Access Article
288 - The effect of the brand on investor behavior and perceived risk as Mediate
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Open Access Article
289 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
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Open Access Article
290 - Examining the chosen model of the United States of America in the face of Iran (confrontationalism and redesigning aggressive realism)
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Open Access Article
291 - Dominated Convergence for Fuzzy Random Variables
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Open Access Article
292 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method
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Open Access Article
293 - The Distribution of Randomly Weighted Averages on Random Independent Vectors with Dirichlet Distributions
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Open Access Article
294 - A Random Walk with Exponential Travel Times
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Open Access Article
295 - Evaluating the effective variables and presenting the special value model of the green brand from the point of view of sports tourists on the island of Kish
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Open Access Article
296 - Evaluation of Environmental Efficiency and Shadow Price of Pollutants Determination in Khuzestan Province Meat Livestock
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Open Access Article
297 - The most appropriate distance sampling method to determine density and percentage of canopy cover in Juniper forests
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Open Access Article
298 - Identifying Factors Affecting Green Brand and Its Impact on Green Brand Preference and Loyalty (Case Study: Dairy Industry)
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299 - Range classification and evaluation using Geographic Information System (GIS) and Normalized Difference Vegetatiosn Index (NDVI) (Case study: Hablehrood subwatershed of shahrabad basin)
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301 - Lie Permit from the viewpoint of narratives
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Open Access Article
302 - The American Other in the Contemporary Iraqi Novel An ("The American Granddaughter" by Inaam Kaja Ji as a model)
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303 - Typology of the Effective Constructions in the Consensual Map of the Ideal Political Brand for Iran's Presidency by Cross-Impact Matrix
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304 - Hafez's‘self-mutilation’
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307 - An analysis of the tourism destination branding model with an emphasis on social networks with a sociological approach
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308 - Presenting the Particular Value Model of the Green Brand from the Point of View of Sports Tourists on the Island of Kish
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309 - Study of impact of global brand impact on tourism development (case study: Damghan city)
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310 - Evaluation of the Phantasm and Branding of Tourism Destinations (case study: South Khorasan Province, Iran)
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311 - The morphology of imagination in the Malakoot by Bahram Sadeghi based on the Gilbert Durand theory
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312 - Religion and Post-Modernism challenges in Adonis poems: An Epistemological Approach
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313 - Design and Synthesis of an Embedded Processor to Sort Data Based on the Internal Memory of a Programmable Logic Array
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314 - Determining the Effects of Calendrical Anomalies in Automobile Industry Companies Accepted to the Tehran Stock Exchange through Random Dominance Analysis
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315 - Nonlinear Mechanical Properties of Random Networks Composed of Nonlinear Fibers
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316 - Standardization and Study of the Psychometric Properties of Randolph Attachment Disorder Questionnaire
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317 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users
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318 - The Comparative study of Three Current Views on Critical Thinking and their educational implication: based on the Richard Paul, Robert Ennis and Bertrand Russellâ s point of view
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319 - Modeling the Purchase Intention of the Iranian Brand in the Home Appliance Industry
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320 - Dynamic Influence of Contraries Oscillators on Small-World Network Synchrony
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321 - Analyzing the Efficiency of the Deep Neural Network in Detecting Urban Changes Using Bi-temporal Landsat-8 Images.
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322 - Land subsidence susceptibility modeling using random forest approach (Case study: Tasuj plane catchment)
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323 - Studying changes in heat islands and land uses of the Minab city using the random forest classification approach and spatial autocorrelation analysis
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324 - Identification and validation of potential flood hazard areas using multi-criteria decision analysis (MCDA) and Sentinel 1 radar data processing technique
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325 - Creating a graphical user interface (GUI) to automatically calculate the land surface temperature and use the results in evaluating temperature changes in land uses in Ardabil city
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326 - Comparison of the effectiveness of machine learning methods in modeling fire-prone areas (Ilam Province, Darehshahr City)
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327 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude
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328 - Identifying the factors affecting the Brand Associations of Iranian Futsal Premier League clubs
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329 - Relationship between brand equity of sports tourism destination and psychological factors of advertising messages (Case study: Mashhad aquatic Waves Land)
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330 - The role of social status of brand equity on customer invocations the brand of equatic complexes
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331 - Explanation and analysis of the relationship between brand equity and social responsibility of sports teams: emphasizing the mediating role of social identity
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332 - An Overview of Common Post-Processing Methods in Random Number Generators with an Emphasis on Use in Renewable Systems
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333 - Design and Simulation of a Low-Power Static Random-Access Memory (SRAM) Cell Based on FinFET Transistor
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334 - Modelling of Random Geometrical Imperfections and Reliability Calculations for Thin Cylindrical Shell Subjected to Lateral Pressure
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335 - Transient Nonlinear Vibration of Randomly Excited Cylindrical Shallow Panels in Non Aging Viscous Medium
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336 - Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers
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337 - A Chance-Constrained DEA Model with Random Input and Output Data:Considering Maintenance Groups of Iranian Aluminum Company
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338 - Random xed point of Meir-Keeler contraction mappings and its application
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Open Access Article
339 - Explaining the Assessment of Internal Marketing and Environmental Citizenship Behavior on the Development of Urban Tourism with the Mediating Role of Urban Branding
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340 - To investigate of literary techniques in prose of Nafsat Almsdor based on the principles of structuralism
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341 - Pseudo-Random Number Generation Based on Cellular Automata AndLongton Ants
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342 - A Fuzzy Random Walk Technique to Forecasting Volatility of Iran Stock Exchange Index
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343 - Presenting the smart pattern of credit risk of the real banks’ customers using machine learning algorithm.
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344 - Past-oriented behavioral bias: A study on S&P & TEPIX index-es
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345 - Optimization of estimates and comparison of their efficiency under stochastic methods and its application in financial models
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346 - Investigating Randomness By Walsh-Hadamard Transform in Financial Series
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347 - Forecasting Stock Trend by Data Mining Algorithm
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348 - The faunestic survey on coccinellids in Zarand Zone
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349 - Identifying Component Themes of the Consumer Products` Brand Personality in Contemporary Iranian Market (A Qualitative Approach)
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350 - Designing the Causal Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
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351 - The Effect of Brand Identity on Brand Performance and Employees, Job Satisfaction with the Intermediating Role of Organizational Confidence
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352 - Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach
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353 - The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty
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354 - Brand Attachment in Consumer- Brand Relationship
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355 - Designing Optimal Banking Model Based on Customer Service
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356 - Presenting an Entrepreneurial Brand Building Model to Knowledge-Based Firms
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357 - Designing and Identifying the Variables of the Pricing Model for the Company’s Brand Value in Merger and Acquisition Strategies
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358 - Presenting a Model of Product Development Process Management in Gas Refining Company
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359 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)
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360 - The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry
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361 - Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry)
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362 - Validation of the Pattern of Brand Marketing Efforts on Social Media with Customers in the Dermato-Cosmetic Industry
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363 - Identifying the Effective Factors of Oral Electronic Marketing on Brand Equity
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364 - Validation of Urban Branding Model in order to Develop the Tourism Industry of Guilan Province
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365 - Designing a Pattern the Innovative Brand in order to Improve the Competitiveness of Iran's Petrochemical Industries Using Modeling ISM
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366 - Psychological Identifications of Branding in the Food Industry with Grounded Theory Institutions (Study case: Gaz Asari)
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367 - Designing and Explaining the Model of Brand Experience with the Citizenship Behavior of Customers in the Banking Industry
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368 - Virtual & Cyber Whistle Blowing Role of Brand Hate among Home Appliance Customers
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369 - Providing a Service Compensation System with the Approach of Improving the Employer Brand in Refah Bank
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370 - Designing a Branding Model for Consumer Goods with a Social Responsibility Approach
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371 - The Impact of a Brand's Country of Origin and Manufacturer on Customers' Perceptions of a Country's Institutional Environment and their Purchasing Decisions Taking into Account the Moderating role of Beliefs Arising from Customer Trust
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372 - Modelling and Ranking the Antecedents of Brand Hate among Customers of Home Appliance
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373 - The Role of Iranian Female Influencers Concerning Betrayals, Coolness and the Aims of Brands on Social Medias
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374 - پیش بینی دبی روزانه جریان باراندوزچای با استفاده از تئوری آشوب
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375 - The Effect of Supply Chain Merger on Brand Value (Case Study: Iran Khodro Diesel Co.)
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376 - Designing the Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
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377 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island )
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378 - Investigating the effect of employer branding on employee job satisfaction in the private insurance industry of the country with regard to the mediating role of talent management
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379 - Identifying and Ranking Drivers of Integrated Marketing Communication, Based on the Combined approach of SWARA and gray ARAS
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380 - Recognizing and prioritising the effective factors on brand equity in the cosmetic products industries based on brand performance in cosmetic products
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381 - Identification and Evaluation of Employer Brand Components in Iran's Small Industries (Case Study of Active Companies in Industrial Towns of East Azerbaijan Province)
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382 - Designing a Multi-Product Supply Chain Model Despite Disruption in the Supplier With A Stable Mathematical Optimization Approach in Refinery Maintenance Industries
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383 - A Combination of Factor Analysis and Combined Approach Techniques (AHP-TOPSIS) For Ranking Criteria and Evaluating the Factors Affecting Brand
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384 - A Combination of Factor Analysis and Combined Approach Techniques (AHP-TOPSIS) for Ranking Criteria and Evaluating the Factors Affecting Brand
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385 - The effect of learning tourist attractions through gamification (case study: Tabriz city primary school children)
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386 - Analysis of the Wednesday story of Haft Peikar based on the new literature criticism
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387 - Designing a Model of Bank Melli Iran Brand Promotion Mechanisms: Combining Synthesis Research and Interpretive Structural Approach
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388 - The comparison of energy harvester performance of two degrees of freedom model in two different configurations with the base random excitation
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389 - Evaluation of the position of city development strategy indicators (case study: Marand city)
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390 - Policymaking of green cities compatible with environmental standards (case study: Marand city)
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Open Access Article
391 - The Role of Urban Governance and Policy Making in Urban Land Use Planning in the Occurrence of Social Anomalies in the City with an Emphasis on Theft (A Case Study of Marand City)
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392 - The relationship between employer brand and competitive advantage with the mediating role of service quality in sports clubs
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393 - Analyzing the Brand Personality Attributes of Professional Athletes in the Instagram Social Media
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Open Access Article
394 - The position of Qazi al-Qadat in the Abbasid era ( Looking at the position of Mobad Mobadan during the Sasanian period )
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395 - Designing a branding model of human resources in the field of health with an Islamic approach
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396 - Analyzing the components of brand positioning in the minds of Muslim consumers
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397 - Branding from audience perspective in creative media (Case Study: Varzesh3)
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398 - Employing the creative approach of brand addiction to develop a model of repurchasing luxury products
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399 - Conceptualization and Design of a Digital Content Marketing Model Using Structural Equation Approach
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400 - The role of social media on the purchase intention of customers with IR-MCI numbers (Case of study: Iranian tea)
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401 - Investigating the Scope of Creative Cities in Dubai, Amsterdam, Toronto(Review Article)
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402 - Diversity of arthropod pests and their ecological natural enemies in mushroom production units in Zarandieh region, Markazi province
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403 - Providing a Branding Model for a Selection of Sports Products
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404 - A Novel Automated Random Based Test Case Generation Approach
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Open Access Article
405 - Fatigue Prediction on Wheel’s Hub Under Random Vibration Based on Road Roughness
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406 - Compilation of branding strategies based on physical and environmental dimensions of the smart city in Tehran's Sixth District, Yousef Abad neighborhood
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407 - Explaining the future scenarios of banking industry brand credit with a future research approach
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408 - Findings of the Sassanid Period from the Excavations of the Eastern Side of the Urmia Grand Mosque
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Open Access Article
409 - Pottery Classification and Chronology of Sarand-Daghdaghan Cemetery, East Azerbaijan
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Open Access Article
410 - The Review on Islamic Potteries from the Site of Moshkin Tape, Parandak in Central Province
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Open Access Article
411 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
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412 - Landslide susceptibility modelling using integrated application of computational intelligence in Ahar County, Iran
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413 - Explaining the Pattern of Identifying Urban Brands in the Direction of Developing Culture-based Tourism )Case study: Tabriz City)
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414 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
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415 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand
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416 - Nation branding and national image making Project: First Pahlavi and reconstruction process of Iran’s image in modern age
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Open Access Article
417 - Cluster-Based Image Segmentation Using Fuzzy Markov Random Field
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Open Access Article
418 - The utilization of customer relationship management system for assessment of the level of customer loyalty and its impact on brand image (Case Study: Davan Sanaat Company in Shiraz)
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419 - The Impact of brand identity on brand equity of Iranian Football League clubs
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Open Access Article
420 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province(
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Open Access Article
421 - Designing a model of factors affecting the promotion of the image of the national brand (Iranian-made logo) in regional markets (Case study: Export of high voltage electrical equipment - transformer)
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Open Access Article
422 - Presenting a pattern of creating hope in the consumer to the brand (Case study: online retail)
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423 - Designing a branding model for auditing firms
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424 - Identifying and Explaining the Dimensions and Components of Primary School Brand Schools (Case Study, Principles and Teachers View of Delijan Elementary School)
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425 - Designing the model of factors determining the equity value of the company's brand and ranking them using the fuzzy Delphi method and structural equations
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Open Access Article
426 - Brain response to taste in faced brands of nutrition products
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Open Access Article
427 - Designing a progressive model of business growth for entrepreneurs at the bottom of the pyramid
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Open Access Article
428 - Investigating the impact of brand storytelling on customer experience
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Open Access Article
429 - The study of effects of organizational forgetting on learning and Adoption of innovation Technology in location General
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430 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
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431 - Exploring the Effects of Demographic Factors and Brand Perception on the Intention of Iranian Consumers to Purchase Luxury Automobiles
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Open Access Article
432 - The Effect of Social Capital for Choosing Brand of Consumer
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Open Access Article
433 - Exploring the Company Reputation and Customers’ Consumption Values on the Customers’ Perception of Brand (Case Study: Iran Khodro Co.)
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434 - Surveying Consumer Purchase Behavior Toward Foreign Versus Local Brands
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435 - Brand Relationship,The Cornerstone on Building Strong Brand in Commercial Banks
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436 - The Effect of Magnitude of Failure and Complaint Handling on Brand Credibility
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437 - The Influence of Social Media on Brand Commitment and Brand Loyalty
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438 - The Impact of Brand Image on Employee Loyalty
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439 - Exploring the Effect of Customer Equity on the Formation of Chain Restaurant Brand
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Open Access Article
440 - The Impact of Brand Equity on Consumer Loyalty
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Open Access Article
441 - Mediating Role of In-Role and Extra-Role Behaviors in the impact of Psychological Needs on Brand Identification
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Open Access Article
442 - The role of social media marketing activities in the development of customer equity
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443 - Study of Factors Affecting on loyalty to the brand
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444 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
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445 - A New Dynamic Random Fuzzy DEA Model to Predict Performance of Decision Making Units
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446 - A Fractile Model for Stochastic Interval Linear Programming Problems
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447 - Design of Accelerated Life Testing Plans for Products Exposed to Random Usage
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448 - Short-Term Tuberculosis Incidence Rate Prediction for Europe using Machine learning Algorithms
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449 - A Comparison of the REMBRANDT System with a New Approach in AHP
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451 - Optimal Use of Social Media From the Perspective of Brand Equity in Startups with a Data Approach
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452 - Structural Drift Corresponding to the Critical Excitations
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Open Access Article
453 - Improvement of Physiological Growth Indices and Yield of Soybean (Glycine max L.) by Replacing some of Nitrogen with Phosphorus under Moisture Stress
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454 - The relationship between personality components of sport brands with risk avoidance and customer loyalty from the viewpoint of market sociology
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455 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz
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456 - The prioritization of media use for brand awareness in the insurance industryMahsa Veysi
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Open Access Article
457 - The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather)
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458 - Enhancing Tourism Productivity via Assessment of Factors Affecting the Introduction of Traditional Iranian Markets as a Tourism Brand: The Case of Tabriz Market
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Open Access Article
459 - Designing a Brand Model in Social prodution to Improve Domestic Clothing Industry
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Open Access Article
596 - The impact of brand communities based on social media on community elements and brand trust and loyalty (case study: Adidas brand)
Ali Asghar Rashid Siavash Khodaparast Vahid Bakhshalipour -
Open Access Article
597 - A comparative evaluation of objectives, missions and plans of national information and documentation centers in Iranian Ministry of Science, Research and Technology
Noroozi Chakoli Abdolreza -
Open Access Article
598 - Explaining the Jihadi Performance of Managers with Emphasis on the Holy Quran, Nahj al-Balagha and the Wise Statements of Grand Ayatollah Khamenei
Majid Ahmadi Alireza Rousta -
Open Access Article
599 - Requirements and obstacles of the personal branding model of judicial managers in Islamic governance
Azam Sanaei Akbar Etebarian Alborz Gheitani Ali Rashidpoor -
Open Access Article
600 - Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component: a qualitative study in food industry companies
maziar ghasemzadeh sangroudi karim hamdi shadan vahabzadeh munshi -
Open Access Article
601 - Design a model of employee relations with colleagues based on a hermeneutic approach
Sajjad moradian Majid jahangifard Ali mehdizadeh ashrafi Ali mehdizadeh ashrafi -
Open Access Article
602 - Removal of azo dye (Direct Yellow 86) from the wastewater of linen fabric dyeing units using 4-sulfocalixarene
Mojtaba Ghorbani سعید تقوایی گنجعلی ali akbar tarlani مرسده ملک زاده -
Open Access Article
603 - Analyzing the Role of Ethnocentrism and Consummate World of Urbanism on the Preference of Domestic and Foreign Sports Brands with Considering the Mediating Role of Product Quality
شکوفه درسازان ملایری بهرام یوسفی شهاب بهرامی -
Open Access Article
604 - Psychomythology in Dramatic Literature; A Case Study: Examining Bahram Beyzai's Mythological Views Based on Gilbert Durand's Mythological Criticism
behrouz avazpour Elham EbrahimiNaqani -
Open Access Article
605 - Awareness of Death in the Story of Mattie and Grandpa
Narges Bāgheri Sharooz Hamidi -
Open Access Article
606 - Noiselet Measurement Matrix Usage in CS Framework
Haybert Markarian Alireza Mohammad Zaki Sedigheh Ghofrani -
Open Access Article
607 - Randomness, Coherence and Noise Robustness in Compressive Sensing
Haybert Markarian Sedigheh Ghofrani -
Open Access Article
608 - Identifying factors affecting the national sports brand in Iran
HAMID MOEINFARD Parivash Nourbakhsh Seyed Neamat Khalifeh Abbas Khodayari -
Open Access Article
609 - The legal nature and guarantee of the execution of the Provisional measures of the International Court of Justice in the light of the procedure of the Court and the performance of the countries
mahdiye Ardeshir Moghadam heybatolah Najandi Manesh mohamadali solhchi -
Open Access Article
610 - A Study of Psychological Theories Related to Learning in Akhlag- e -Naseri (Emphasis on Bandura and Thorndike's theories)
marjan gholami akram golshani fatemeh golshani -
Open Access Article
611 - Presenting the model of personal branding of entrepreneurs in order to increase the profitability in Iran automobile industry based on grounded theory
Abolghasem Pahlavan Hamid Saeedi Mohammad Ali Abdolvand Hamidreza Saeidnia -
Open Access Article
612 - Designing a model for brand loyalty through user-generated content in social media
Mahdi Meymani Mohammadsaleh Torkestani Ehsan Abedi Shahram khalilnezhadeazar -
Open Access Article
613 - The Study of Chaos Phenomenon in TEDPIX of Tehran Stock Exchange
محمد نمازی زهره حاجیها حسن چناری بوکت -
Open Access Article
614 - The Merging and the efficiency of banking industry in Iran
Hamid Shahrestani Soghra Ghobadi -
Open Access Article
615 - Designing and Testing the City Branding Model (Case Study: Guilan Province)
shahram shahabi Narges Delafrooz Ali Gholipour Soleymani Mohammad Taleghani -
Open Access Article
616 - Optimal inflation rate measurement for minimizing economic inequality: The dynamic stochastic general equilibrium approach
Alireza Azizi Hashem Zare Abbas Aminifard Jalil Khodaparast Shirazi -
Open Access Article
617 - Provide a brand affiliation model based on brand experience with customers of shopping malls and malls
Hamed Asl Roosta Abdollah Naami Abdolhamid Hajipoor Ahmad Sardari -
Open Access Article
618 - Interpretive structural modeling of brand performance with an approach to improve financial performance in industrial markets with a focus on the petrochemical industry
Shahram Eshragh Narges Del Afroz Kambiz Shahroodi Yalda Rahmati -
Open Access Article
619 - The Role of Cultural Diplomacy in Japan's Nation Branding
Seyed Davood Aghaee MILAD ADIB SERESHKI -
Open Access Article
620 - Comparing Different Modeling Techniques for Predicting Presence-absence of Some Dominant Plant Species in Mountain Rangelands, Mazandaran Province
Mansoureh Kargar Davod Akhzari Amir Saadatfar -
Open Access Article
621 - Investigation of Carbon Sequestration Potential in Four Species Including Atriplex canescens, Haloxylon persicum, Artemisia sieberi and Agropyron desertorum (Case Study: Zarandieh, Saveh, Iran)
Seyedeh Khadijeh Mahdavi Mohsen Esmaili -
Open Access Article
622 - Analyzing Grand Ayatollah Behjat's approach to politics (from opinion to action)
abbas taghvaee -
Open Access Article
623 - Model presentation for developing brand-consumer relationships in the hotel industry based on Grounded Theory
hamid alizadeh Bahram kheiri Seyed Abbas Heydari -
Open Access Article
624 - Providing a business brand management model based on business process management
Farzaneh Zare Mehrjerdi -
Open Access Article
625 - Designing and optimizing the value creation model for bank customers in the process of creating a common brand value.
hamidreza kojouri vahidreza mirabi hosin safarzadeh -
Open Access Article
626 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
Mohammad nafeii Leila andervazh Hamidreza saeednia -
Open Access Article
627 - Identify the parameters that determine brand value and provide a model for brand pricing and valuation
vahidreza nesabi Bahram kheiri hamidreza yazdani -
Open Access Article
628 - Identifying Operational, Cognitive, Affective and Behavioral Consequences of Brand Schizophrenia: Grounded Theory Approach
Hamid Tahmasebifard Bahram kheiri Mandan Momeni -
Open Access Article
629 - Impending of brand equity aspects on creat customers satisfaction and loyalti
Milad Farzin Majid Fani Marzieh Sadeghi -
Open Access Article
630 - Design and presentation of brand personality marketing model to enhance customer loyalty
reza begmoradi Alireza Rousta Esfandiar Doshmanziyari -
Open Access Article
631 - Providing a fuzzy AHP and fuzzy DEMATEL approach in order to rank branding effective factors based on grounded theory
Esa Fahim Mojtaba Purslemi Ali Hosein zadeh Mohammad Ghasemi namaghi -
Open Access Article
632 - The effect of employer brand and its dimensions on employees' satisfaction
Afrooz Sefidgar Hossein Vazifehdoust -
Open Access Article
633 - Investigating the effect of emotional labor on employees' brand image of the organization considering the intermediate variables of organizational commitment and service quality (Case study: BMI)
Sayyed majid sayyed Hosseini sina Nematizadeh Mirfeiz Fallah -
Open Access Article
634 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
hossein norouzi fatemeh darvish ali shojae -
Open Access Article
635 - Provide a model of random buying behavior tailored to internal and external factors and characteristics of customers using the Grounded theory method (Case study: Khorramabad Welfare chain store)
seyed najmeddin mousavi maryam moumeni fatemeh akbari pasham -
Open Access Article
636 - Designing a model for improving the mental image, awareness and recognition of the Post Bank of Iran brand in attracting customers
Ahmad Shamsi Alireza Shirvani mashaallah valikhani -
Open Access Article
637 - Designing a social media marketing model for chain stores based on brand equity from a consumer perspective
soniya behzadinasab Leila Andervazh Ebrahim albonaiemi -
Open Access Article
638 - The Effect of Ethical Marketing on Brand Credit: Mediating a Service Recovery Strategy
Behrooz Eskandarpoor Babak Heydari Iraqi somayeh saebnia -
Open Access Article
639 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
seyed reza mousavi fard seyed reza hasani -
Open Access Article
640 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh -
Open Access Article
641 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi -
Open Access Article
642 - The Impact of Social Media Content on Brand Equity based on Firm Generated Content and User Generated Content.
Amirshayan Ghazanfari Abbas Saghaei Kambiz Heidarzadeh -
Open Access Article
643 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi -
Open Access Article
644 - Identifying model of media performance with the brand equity approach in startup businesses
Akram Ghelichkhan Seana Nematizadeh seyed kamran nourbakhsh -
Open Access Article
645 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi -
Open Access Article
646 - Ranking of Factors Affecting Green Brand Selection in the Cosmetics Industry Using Mikhailov Fuzzy Hierarchical Analysis Technique
azadeh zahiri ali pirzad -
Open Access Article
647 - Identifying Factors Affecting National Brand Promotion in the Automotive Industry with Economic Approach
seyed shahab mousavi mahmud samiei nasr farhad hosseinzadeh lotfi -
Open Access Article
648 - Designing the optimal model for selecting a supplier with a focus on the brand in Sapco (Case study: Danesh Bonyan Milan Chesb Company)
shiva eslami alireza sheikh ahmad mahdijoo -
Open Access Article
649 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
sasan issazadeh nesheli mohamad reza rostami -
Open Access Article
650 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement
zahra shirazian -
Open Access Article
651 - Comparison of types of narcissism and self-conscious feelings of shame and guilt in female and male students of Tehran universities
Elahe Safaeiyan Mehrangiz Peyvastegar -
Open Access Article
652 - Designing and Validating the Structural Model of Factors Affecting Risk Appetite Based on the Grounded Theory Paradigm
Milad Nikkhah Mehdi Beshkooh Hossein kazemi -
Open Access Article
653 - Technical and Economic Analysis of Renewable Hydrogen Production: A Focus on the Role of Subsidies
Maryam Sajadi Mehdi Jahangiri -
Open Access Article
654 - Image Stitching of the Computed Radiology images Using a Pixel-Based Approach
Mahan Sedehzadeh Farokhi Fardad -
Open Access Article
655 - Predicting the Next State of Traffic by Data Mining Classification Techniques
S.Mehdi Hashemi Mehrdad Almasi Roozbeh Ebrazi Mohsen Jahanshahi -
Open Access Article
656 - A model to evaluate refah bank of television advertising effectiveness with the structural equation modeling approach in community
korosh saeidi Ali akbar farhangi Mohammad Soltanifar -
Open Access Article
657 - Legal Jurisprudential Investigation of Maternal Child Custody: Challenges and Solutions
Ameneh Mazlumzadeh Abdolreza Jamalzadeh Roghayeh Shahabi -
Open Access Article
658 - Modeling of Gold coin futures with stochastic differential equations
Rahele Baqeri mohammadreza setayesh Reza Radfar -
Open Access Article
659 - Comparison of the performance of Merton and Heston models in predicting the price of gold coin futures contracts
Rahele Baqeri mohammadreza setayesh -
Open Access Article
660 - Optimal stock selection using bat and random forest algorithm
hosein rostamkhani behroz khodarahmi azita jahanshad -
Open Access Article
661 - Applying Random Matrix Theory Approach for Making Portfolio Enable to Beat the Market
N.S. Safavi Mobarhana Gholamreza Jafari Ali Saeedi -
Open Access Article
662 - Development of Fuzzy Random Optimization Model Mean-Developing a fuzzy random portfolio optimization model Considering Investor's Risk Attitude
Hosein Didehkhani Ebrahim Abbasi Amir Shiri Ghehi Mohammad Moshari -
Open Access Article
663 - The use of F.MCDM Combined to Improve the Performance of Stock Selection In the Stock Exchange (Case Study: Cement Industry)
zohreh zia Zahra Pourzamani -
Open Access Article
664 - Predicting the Direction of Stock Market Prices Using Random Forest
elham gholamian sayyed mohammad reza davoodi -
Open Access Article
665 - Investigate the Operation of Random forest and Deep neural networks on Statistical Arbitrage Strategy
alireza Fazlzadeh Jafar Haghigha Faranak Pourkeivan vahid ahmadian -
Open Access Article
666 - The Influence of Mystical Ideas on the Architectural Decorations of Ilkhanid Period Buildings (Case Study of Varamin Grand Mosque)
Lida Balilan Asl Hannaneh Fayyaz Moghaddam Roghayyeh Ghaffari Hafez -
Open Access Article
667 - Presenting the developed model of Benish model with emphasis on the special characteristics of the company using neural network, vector machine and random forest
Kiumars Pourgadimi Saeed jabbarzadeh Kangarloui Jamal Bahri Sales -
Open Access Article
668 - Random fixed point theorems with an application to a random nonlinear integral equation
R. A. Rashwan H. A. Hammad -
Open Access Article
669 - A solution of nonlinear fractional random differential equation via random fixed point technique
R. A. Rashwan H. A. Hammad -
Open Access Article
670 - A generalization of Bertrand's test
A. A. Tabatabai Adnani A. Reza M. Morovati -
Open Access Article
671 - Numerical solution of second-order stochastic differential equations with Gaussian random parameters
R. Farnoosh H. Rezazadeh A. Sobhani D. Ebrahimibagha -
Open Access Article
672 - Heat Transfer in Three-Dimensional Flow along a Porous Plate
RAKESH DUBE -
Open Access Article
673 - A Note on Solving Prandtl's Integro-Differential Equation
Atta Dezhbord Taher Lotfi -
Open Access Article
674 - Partial pseudo-triangular entropy of uncertain random variables with application to portfolio risk management
Seyyed Hamed Abtahi -
Open Access Article
675 - ON THE ALMOSTLY SURE CONVERGENCE OF THE SEQUENCE D_P,Q
Hamid Reza Moradi Einolah Deiri -
Open Access Article
676 - APPLICATION OF THE RANDOM MATRIX THEORY ON THE CROSS-CORRELATION OF STOCK PRICES
F. Sotoude Vanoliya A. Pourdarvish Heydari -
Open Access Article
677 - Studying the effect of white saxaul (Haloxylon persicum) and fourwing saltbush (Atriplex canesces) plantation on soil physico-chemical properties in rangelands of Mallard-Zarandiyeh
Abbas Ahmadi Hamid Toranjzar Masoud Gomarian Sohrab Pagnameh -
Open Access Article
678 - The Effects of Foliar Application of Salicylic Acid and Ascorbic Acid on Morpho-Physiological Traits of Pistachio Seedlings under Drought Stress
Elham Ebrahimpour Bahman Panahi Alireza Talaie Iraj Tavassolian -
Open Access Article
679 - Evaluation of the Tolerance of Four Pistachio Rootstocks to Salinity Stress Based on Morphological, Physiological and Biochemical Parameters
Samanah Hakimnejad Hamid reza Karimi Seyyed Rasoul Sahhafi Majid Esmaeilizadeh(new) -
Open Access Article
680 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
sahar kheyri -
Open Access Article
681 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
roghayyeh khorrami hossein boodaghi -
Open Access Article
682 - The Effect of Brand Evidence, Brand Attitude, Brand Hearsay on Brand Loyalty. Case Study (Leather Companies in the City of Tabriz)
Anisa Arya -
Open Access Article
683 - The Effect of Word of Mouth Advertising on Customer Preferences
siyamak farrokhi ali Yavari jafar beikzad -
Open Access Article
684 - The Study of the relationship between Exchange Rates and the Total Factor Productivity (TFP) Growth: An Empirical Analysis Based On Panel Data in Selected Countries
Mohammad Reza Shahab -
Open Access Article
685 - Effects of different plant density on yield and yield components of sunflower oil in the region of Bam Roudab
E. Mehrabi Gohari R. Taghizade Mehrjardi -
Open Access Article
686 - Primary Placental Dysfunction Development Features in Women at High Risk and the Prognostic Value of Biochemical Screening
Iryna Marynchyna Svitlana Pecheriaha -
Open Access Article
687 - Presenting the developed model of benish model with emphasis on audit quality fea-tures using neural network, vector machine and random forest
Kiumars Pourgadimi Jamal Bahri Sales Saeed Jabbarzadeh Kangarluei Akbar Zavar Rezaee -
Open Access Article
688 - Ability of Machine Learning Algorithms and Artificial Neural Networks in Predicting Accounting Profit Information Content Before Announcing
Hossein Alizadeh Majid Zanjirdar Gholam Ali Haji -
Open Access Article
689 - Dietary Effects of the Synbiotic Biomin Imbo on Survival and Growth Performance of the Oranda GoldfishCarassius auratus v
سمانه بشکاردانا بابک مقدسی حامد منوچهری -
Open Access Article
690 - The Estimation of Genetic Parameters for Milk Production Trait in Holstein Cows in Mahdasht of Sari Using Test Day Records
شهاب الدین قره ویسی روح الله عبدالله پور ذبیح اله کالاشی -
Open Access Article
691 - The Comparison of Serumal Level of Prolactin Between Women with Polycystic Ovarian Syndrome and Control Group
سیدپیمان مقدسی غلامحسن واعظی سیدمهدی کلانتر -
Open Access Article
692 - Studying of Epic Characteristic of Jarira , with an Approach to the Theory of Intera-texualism ( Based on the Shahnameh of Ferdowsi, Pre-Islamic Texts and the texts of Islamic Era )
Fatemeh Haji Rahimi Kianoosh Biranvand -
Open Access Article
693 - تحلیل واماندگی و آسیب خستگی یک میل موجگیر تحت آزمون خستگی
محمد شرعیات امیر گنجیدوست -
Open Access Article
694 - Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance
Zahra hosseinnejad shamsodin nazemi fariborz rahimnia -
Open Access Article
695 - Strategic Review of virtual social media as a medium role in creating brand equity
Babak Farbodiam aliakbar farhangi mohamad soltanifar -
Open Access Article
696 - Strategic Orientation Model and its Impact on Firm Performance: The Moderating Role of Environmental Turbulence (case study: food industry of Iran)
Zohreh Dehdashti Shahrokh Nader Mazloomi mohamadtaghi taghavifard Hasan Biabani -
Open Access Article
697 - Investigating the Impact of Entrepreneurial Orientation on Business Growth Through Branding
farzad Fesharaky saeed sehat seyed mosavi -
Open Access Article
698 - Identifying and Ranking the Consequences of Internal Branding with the Structural Equation Approach (Case Study of Islamic Azad University, Khorasgan Branch)
Hooman amirahmadi mehrdad sadeghi siyamak korang beheshti -
Open Access Article
699 - Designing a Branding Model in the Iranian clothing industry
Forouzandeh Azimi hosain vazifehdost Hamidreza saeednia -
Open Access Article
700 - Role of Brand Dynamics in Strategic Positioning of An International Business (Case study: A Handcraft Store Named Dasto)
Gholamreza Amini Khiabani Karim Hamdi -
Open Access Article
701 - Culture and its role in the public diplomacy
noozar shafihi farhad ghanbari aziv kiani -
Open Access Article
702 - Comparing Different Methodologies Used To Ensure the Security of RFID Credit Card: A Comparative Analysis
Rohit Sharma Anuj Kumar Agarwal P.K Singh -
Open Access Article
703 - Developing the Model of the Role of Communication Marketing on the Brand Love of Iran Futsal Premier League Fans (Case Study: Mashhad Farsh Ara Sport Cultural Club
کیانوش شجیع سید مرتضی عظیم زاده فرشته ادیب روشن رضا حیدری -
Open Access Article
704 - Presenting the branding model of the Iranian Volleyball Premier League through Grounded Theory
hamed maroufi leila saffari مهدی نادری نسب عباس بی نیاز -
Open Access Article
705 - Factors affecting brand narcissism in the sports industry
زهرا بزرگ زاده abolfazl farahani farideh ashraf ganjoei علی محمد صفانیا mohsen baqerian -
Open Access Article
706 - Effect of Market Orientation on Brand Reputation according to Mediator role of Intellectual Capital in Sports Companies in the Northwest of Iran
Yasob safari محبوب شیخعلی زاده -
Open Access Article
707 - Identify and rank the factors affecting benevolent marketing in sports producers
aidin Hajibaklo seyed emad hosseini jamshid sayarnejad -
Open Access Article
708 - The Effect of Formulation of Persepolis Club Identity on Brand Equity in Iran Football Premier League
mojtaba ghorbani mehdi naderinasab ahmad raghamani -
Open Access Article
709 - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption
mehrad atashi Reza nikbakhsh abolfazl farahani alimohammad amirtash alimohammad safaniya -
Open Access Article
710 - Explaining and Prioritizing the Brand Evaluation Indicators of the Iranian Futsal Super League Clubs
amirmasoud mohammadi nima majedi zahra nobakhat -
Open Access Article
711 - Developing Brand Value Co-Creation Model in Football
bahador haghighi hossein eydi keyvan shabanimoghadam -
Open Access Article
712 - Prioritizing the Factors Affecting the Branding of the Iranian Football League
محمد ملکی سید عماد حسینی rasoul tarighi -
Open Access Article
713 - Developing an Entrepreneurial Model with an Emphasis on Sports Tourism
jafar hidari mehdi savadi hamidreza saybani -
Open Access Article
714 - Strategic themes of branding in sports
Rasool Nazari -
Open Access Article
715 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi -
Open Access Article
716 - The dream of the hardware superpower and the realities of the new world; the historical perception of branding and the national image of Russia in Iran
yaser kahrazeh -
Open Access Article
717 - Designing the employer brand model of insurance companies in order to overcome the challenge of attracting and retaining talented and specialized human resources (Qualitative approach: Grounded theory)
Mohammad hosseinpour jomadi Neda Nafari Narges Hasanmoradi نادر شیخ الاسلامی -
Open Access Article
718 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns
Farnood Hasani Ataollah Abtahi Hamid Reza Hosseini Dana Mohammad Soltanifar Mohsen Ghadami -
Open Access Article
719 - Proposing a Model of Creative Tourism with the Aim of Branding Tourism Destinations
Osveh Ghasemi morteza mousakhani hamid saeedi Mandan Momeni -
Open Access Article
720 - Identifying Factors of Employer Brand in Sugarcane Industry in Khuzestan Province and Proposing its Pattern via Thematic Analysis
Rostam ALipour Mansoure Moradihaghighi Farshad Haji Alian -
Open Access Article
721 - Strategic Protein Supplementation to Increase Milk Production in Crossbreed Cows Grazing on Tropical Pastures
J.R.M. Ruas P.R.M. Conceição D.S. Queiroz V.M. Gomes M.D. da Costa V.J.G. Mota M.A.S. Novaes G. Virginio Junior E.A. da Silva -
Open Access Article
722 - Analysis of the Causal Relationships of Variables Affecting the Branding of Iran's Premier Volleyball League
Hamed Maroufi leila saffari Mehdi Naderinasab abbas biniaz -
Open Access Article
723 - Designing a Multi-Product Supply Chain Model Despite Disruption in the Supplier With A Stable Mathematical Optimization Approach in Refinery Maintenance Industries
Simin Orji Hojat Nabovati -
Open Access Article
724 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
marzieh yarizanganeh Alireza Nik Seresht -
Open Access Article
725 - Identifying the drivers and drivers of entrepreneurial marketing for brand life cycle management with a meta-synthesis approach
shahram raeissi Mohammad Javad Taghipourian مریم رحمتی اعظم حاجی اقاجانی -
Open Access Article
726 - Identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
727 - Transformative learning environment design: based on grounded theory
zahra vahidi kambiz poushaneh Ali Akbar Khosravi Babadi mahshid izadi -
Open Access Article
728 - Investigating the impact of human resources entrepreneurial personality on the city brand with the aim of creating a sustainable income
bahram ebrahimi Mojtaba Tabari -
Open Access Article
729 - The relationship between organizational silence and organizational forgetfulness with employee performance Ministry of Science, Research and Technology
Fatemeh Rashid chehre bargh MAHBUBEH ABDOLLAHI -
Open Access Article
730 - model of brand community online impact on brand performance and brand equity With emphasis on the role of social capital (Case Study: manufacturing company of Sony media products)
Narjes Ebadati Bagher Saroukhani Ali Akbar Farhangi -
Open Access Article
731 - Investigating the constituent factors of the employer's brand based on the company's social responsibility
leila gorizan Seyed Aliakbar Ahmadi Vahid Chenari -
Open Access Article
732 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
Hormoz Mehrani Mansoureh sadeghi Majid saftari -
Open Access Article
733 - The effect of viral, sensory and direct marketing on brand revival (case study of Arj Co.)
somayeh mazlumzade farideh hagh shenase ashani -
Open Access Article
734 - Describing the model of relationships between brand components, student behavior, credibility and value of the university brand in the Iranian educational system
Mohammad Reza Khanari Saeed Safariyan Hamedani Omeh Kolsoom Gholam Hosseinzadeh -
Open Access Article
735 - Designing a model of factors affecting the cooperation between education and municipalities in order to achieve the goals of the Education Transformation Document
Saber Hedari Fardin Batmani Fardin Abdoalahi -
Open Access Article
736 - Social learning and social standing are the most effective main themes of branding public managers
Azam Sanaei Akbar Etebarian Khorasgani Alborz Gheitani Ali Rashidpoor -
Open Access Article
737 - Interactive and synchronic system in Pourandokht and Eskandar’s encounter
kobra bahmani -
Open Access Article
738 - Frequency Analysis of themes in the third Book of Masnavi
Mohammad Navid Bazargan -
Open Access Article
739 - The study of reason and its subgroups in the fourth Book of Masnavi
Mahbubeh Golmohammadi mohammad navid bazargan -
Open Access Article
740 - Brand Transgression and it’s Consequences in the Iranian Banking Industry
Gholamreza Shahbazi ُSoleyman Iranzadeh Bagher Asgarnezhad -
Open Access Article
741 - Branding New Policies in Educational Management
Marzieh Keramati Nojedeh sadat Elyas Emamian -
Open Access Article
742 - Identifying the components of brand transgression in the Iranian banking industry
Gholamreza Shahbazi ُSoleyman Iranzadeh باقر عسگر نژاد -
Open Access Article
743 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی -
Open Access Article
744 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى -
Open Access Article
745 - Presenting emotional branding model in consumer purchase decision with green packaging approach
Sajjad Fatehi Sina Nematizadeh سید عباس حیدری -
Open Access Article
746 - The Imaginary Reflection of the Wind in Attar's Manteq-ut-Tayr: An Analysis Based on Gilbert Durand's Theory of Imagination
Kimiā Amini Mortezā Mohseni Ahmad Ghanipour Malekshah hossein Hassanpour Alashty -
Open Access Article
747 - Designing a Model of Consumer Reaction to Negative Brand Events in the clothing Industry
leila Andervazh solmaz sadrjahani -
Open Access Article
748 - Formation of Social Brand Engagement through User-Generated Content: Meta Synthesis Technique
Zaniyar Ghorbani Tohfeh Ghobadi Lamuki Alireza Pir Hayati Behrooz Bayat -
Open Access Article
749 - Investigating the Relationship Between Customer Orientation on Brand Equity of Sepah Bank in Tehran
Mehrdad Rahimian -
Open Access Article
750 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
Saeed Landaran Esfahani Hadi Nosuhi Dehnavi -
Open Access Article
751 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
Mahmoud Ahmadi Sharif jahed sadani -
Open Access Article
752 - Investigation the impact of social media, acquiring knowledge from it and the moderating role of social media's strategic capability on brand innovation studied by electronic equipment manufacturing companies in Shams Abad Industrial Park
Seyedeh Ronak Khoshravesh Astaneh Mahmud Ahmadi Sharif -
Open Access Article
753 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company)
Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi -
Open Access Article
754 - The Effect of Content Quality of Social Networks on Brand Awareness and Purchase Intention with Filling the Online and Offline Gap Perspective
Mohammad Reza Kousheshi Mohammad Faryabi -
Open Access Article
755 - categorizing brand value index in the automotive industry of Iran
mahsa karbalaei hassan hossein vazifehdoost karim hamdi -
Open Access Article
756 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari -
Open Access Article
757 - Analyzing branding obstacles in family companies using structural equation modeling
amirhossein Abdolalipour FLOR NEDAYEE Hooshmand Baghery Garebolagh -
Open Access Article
758 - Designing a brand credit model in the banking industry based on Grounded Theory
Hoseen zolfaghar Dehnavi mehdi mohammad zade vashan hasan hakimpor hamid rezaee far -
Open Access Article
759 - Impact of market orientation on marketing performance & financial performance with mediating role of customer relationship management & brand management
Mohammad Reza Radfar -
Open Access Article
760 - Using a New Data Mining Method for Automobile Insurance Fraud Detection: A Case Study by a Real Data from an Iranian Insurance Company
Maryam Esna-Ashari -
Open Access Article
761 - Identifying and evaluating the strategic marketing model of the second brand in All Sport sports chain stores with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
762 - Designing the wisdom building model in the country's higher education system
somayeh simaei elham fariborzi Naziasadat naseri -
Open Access Article
763 - Health Tourism Destination Branding: a Scientific Map of International Researches in the Web of Science Reference Database
Seyed Mohaammad Rasregari Shahnaz Nayebzadeh کامبیز حیدر زاده hamid saeedi -
Open Access Article
764 - Validation of the emotional branding model in consumer purchasing decisions with a focus on green packaging
sajad Fatehi Sina Nematizadeh seyed abbas Heydari -
Open Access Article
765 - Optimizing the stock portfolio using the technical mean-variance method and random forest
Saied Aghasi Sayyed Mohammad Reza Davoodi -
Open Access Article
766 - Prediction of Earthquake Vulnerability for Low-Rise RC Buildings Using Probabilistic Random Forest
Mohammad Khodaparasti Ali Alijamaat majid pouraminian -
Open Access Article
767 - A review of the effective indicators of national branding with a sports sociological approach
Mahboubeh Khodaparast -
Open Access Article
768 - Policymaking in the field of the role of tourism industry in the regional development of Marand city as a case study
Abolfazl Amjadyam Ebrahim Taghavi Ali َAzar -
Open Access Article
769 - Model Design Sports Tourism Destinations Branding (Case Study: North area of Alborz province)
jafar bahari Mehdi Karoubi Manouchehr Jahanian esmaeil ghaderi -
Open Access Article
770 - Designing a City branding model with a tourism development approach in Shiraz
saeid saeida ardekani fatemeh ghanbari mohammad reza rezaaei Alireza Rajabipoor Meybodi -
Open Access Article
771 - Modeling the structural relationships between the brand equity of a tourism destination and its brand personality; Case study: Jolfa border city in East Azerbaijan province
Adel Sarikhani Sarikhani biglou mohammad reza rezaaei Ali Rahimi -
Open Access Article
772 - A wavelet-ANN-based framework for estimating air pollutant concentrations using remotely sensed data in Tehran metropolitan area
Ali Shamsoddini Mohammad Reza Aboodi -
Open Access Article
773 - Competition of Iran and America in Pistachios Global Oligopoly Market
عفت ghorbanian عبدالکریم Esmailie -
Open Access Article
774 - Evaluation of some current fungicides against downy mildew caused by Pseudoperonospora cubensis Rostovzev. on greenhouse cucumber
B. Pouzeshimiyab S.R. Fani -
Open Access Article
775 - Statistical Micromechanical Analysis of the Effects of Fiber Random Distribution on the Mechanical Properties of Fibrous Composites
M. J. Mahmoodi M. K. Hassanzadeh Aghdam -
Open Access Article
776 - A Water Consumption Prediction Model for Municipal Consumers
Sajjad Zarifzadeh Fatemeh Kaveh-Yazdy -
Open Access Article
777 - Analysis of the importance of a smart city in presenting a favorable image of Ahvaz metropolis for the purpose of effective branding
Mahyar Sajadian Mohammad Ali Firoozi Ahmad Pour Ahmad -
Open Access Article
778 - Evaluation of branding techniques in image formation of Bushehr city with emphasis on three groups of tourists, citizens and urban experts
gholamreza moradi mehran alalhesabi -
Open Access Article
779 - Identify and prioritize brand equity components for tourism purposes (Case study of Khalkhal city)
Asgard Shahmari kalestan arash farhoudi -
Open Access Article
780 - The relation between urban vitality and sense of place attachment (Case study: Qaen city)
ahmad asadi mehdi mododi Saeed Hossein Abadi -
Open Access Article
781 - Spatial analysis of urban smart growth indicators in middle Cities (Case Study: Marand city)
sakineh khandani Mohammad Ali Safarlue bashir beygbabaye -
Open Access Article
782 - housing choice, based on demographic characteristics of households, using discrete choice experiment method, in Isfahan city
Sayed Mohamadreza Miralaei mahmood mohamadi MORTEZA SAMETI -
Open Access Article
783 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari -
Open Access Article
784 - The Effect of Residents' Satisfaction on Tourism Destination on Oral Advertising by Mediating Place Attachment and Destination Interaction in Domestic Tourist Attraction(Study of tourists in Masouleh and Castle of Rudkhan)
yazdan Shermohammadi seed Isaac Jalalian Mandsour Rezaali Maryam Bahrami -
Open Access Article
785 - Presenting a brand personality marketing model to increase customer loyalty in tourism destinations (Case study: Kish Island)
Reza Begmoradi alireza rousta Esfandiar Doshmanziyari -
Open Access Article
786 - A set of effective factors in creativity (competitive advantages and existing capacities) in order to achieve urban branding (Case study: Damghan city)
Mostafa Foadiyan Zeinab Karkehabadi Saeed Kamyabi -
Open Access Article
787 - The influence of determining factors in sustainable branding of coastal tourism destinations (case study: Bushehr port)
ghplamreza amininejad mohammad gholami Hossein Mozaffari -
Open Access Article
788 - The Impact of Urban Infrastructure Principles on Improving Citizens' Satisfaction (Case Study: Andisheh and Parand)
Parvaneh Mozhgani Laala Jahanshahlou farhad Hosseinzadehlotfi azita rajabi -
Open Access Article
789 - Designing a clothing brand identity model for women: Qualitative content analysis
masoud ghorbani dolatabadi Shahnaz nayebzadeh seyyed hasan hatami nasab rahim zare -
Open Access Article
790 - The effect of the expected benefits of female tourists on the choice of urban destination brand of families through the active participation of tourists (case study of Shiraz city)
Yazdan Shirmohammadi abouzar. Mokhtari amene kamali sarvestani -
Open Access Article
791 - The Relationship between Educational Dynamic, and Educational Brand with Perceived Educational Trust (Case Study;Viewpoints of Mahallat Branchs' Faculty members)
فرهاد Shafiepoor مریم Mosivand -
Open Access Article
792 - Designing an educational branding model with Mixed method approach approach (Case study: technical and vocational institutes in Tehran)
zahra sadat montazeri reza aghamoosa abdollah naami adel fatemi -
Open Access Article
793 - Consequences of Value Co-creation Strategy in Educational Services
Fatemeh Zargaran Khouzani Hossein Rahmanseresht seyed mohammad sobhani fatemeh fakhri -
Open Access Article
794 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii -
Open Access Article
795 - Explaining Brand Loyalty in B2B Models in Comparison with B2C
Seyed Javad Mohammadi Abolghasem Ebrahimi Shahrzad Tayaran Sedighe Tootian -
Open Access Article
796 - Designing the national sports brand model in the country's sports
HAMID MOEINFARD پریوش نوربخش سید نعمت خلیفه Abbas Khodayari -
Open Access Article
797 - Investigating Fuzzy Topological indices of Linear and Cyclic Anthracene Hydrocarbon
Mehri Hasani Masoud Ghods -
Open Access Article
798 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
Hossein Farsiani Hormoz Mehrani Hamidreza Saeednia mohsen mohammadian saravi -
Open Access Article
799 - Designing an Entrepreneurial Marketing Model for Brand Life Cycle Management
shahram raeissi maryam rahmaty mohammad javad taghipouryan azam hajiaghajani -
Open Access Article
800 - Moringa and Sesbania Leaves in Layer Chicken Pens as an Edible Environmental Enrichment: Effects on Performance and, Physical and Organoleptic Properties of Eggs
S. Vijayakumar S.T.D. De Silva N.S.B.M. Atapattu D. Senaratne M. Pagthinathan -
Open Access Article
801 - Identifying Factors Affecting the Success of Branding of Small Economic Enterprises through Participation in Sports
HANIEH Amani Ehsan Asadollahi -
Open Access Article
802 - Designing the Brand Identity Model of Citizen Sport in Iran
Ehsan hassannezhad Shandiz Mohammad Reza Esmaeilzadeh Ghandehari Seyyed morteza Azim zadeh -
Open Access Article
803 - The relationship of parental bonding in the developmental period with grandiose and vulnerable narcissism: the mediating role of attachment anxiety
Saeid Shah Hoseni Tazik چنگیز رحیمی Norollah Mohammadi Abdolaziz Aflak seir -
Open Access Article
804 - Explaining the Economic Performance of Ornamental Plant Producers Considering Brand Management and Market Dynamics
Mohsen Hashemigohar Seyed Mohammad Ali Tabatabaei Mirak Abad -
Open Access Article
805 - Predicting Regional Spatial Distribution of Soil Texture Fractions in Sistan Flood Plain using Random Forest Method
Mohammad Shahriari Masumeh Delbari Peyman Afrasiab Mohammadreza Pahlavan-Rad -
Open Access Article
806 - Investigating the Effect of Paternalistic Behavior of Auditors on the Brand Heritage of Auditing Institution
Faezeh Arab Nezhad ali khozain alireza maetoofi Mansour Garkaz -
Open Access Article
807 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones
سید هادی سید فضلی vahidreza mirabi karim hamdi -
Open Access Article
808 - Analyzing the Effect of User-generated Content Management on Brand Social Engagement with the Mediating Role of Brand Trust and User Interaction
Zaniyar Ghorbani Tohfeh Ghobadi Lamuki Alireza Pirhayati Behrooz Bayat -
Open Access Article
809 - Explaining the Pattern of Customer Engagement with Brands in the Context of Social Networks based on Cultural Differences (with a Qualitative Approach)
Hamed Saghafian Samad Aali Morteza Mahmodzade -
Open Access Article
810 - The Role of Self-Concept in the Relationship between Narcissism and the Need for Uniqueness of Luxury Brand Consumers
Kambiz Behzad Nejad Kambiz Heidarzadeh Hanzaee Mehdi Naeimi Nezamabad -
Open Access Article
811 - Investigating the effect of effective factors on the improvement of the quality of electronic services of public service organizations with the structural equation approach (the case study of the Social Security Organization)
Seyed Ahmad Mousavi ناصر میرسپاسی heidar toorani مجتبی کیائی -
Open Access Article
812 - Providing a model of integrated marketing communications based on consumption policies
Ali Mollaahmadi Ismail hasanpour qorqchi Vahidreza Mirabi -
Open Access Article
813 - The Role of Narcissism and Self-Concept of Consumers in the Intention to Purchase Form a Luxury Brand through Perceived Value
Kambiz Behzad Nejad Kambiz Heidarzadeh Hanzaee Mehdi Naeimi Nezamabad -
Open Access Article
814 - The Sociocultural Brand Image Model of Iranian Athletes: A Lifestyle Modeling Approach
ّForough Naghavi farshad tojari Ali Zarei -
Open Access Article
815 - Representation of Gender Roles in Cultural Branding with Emphasis on Women Role from Cultural Psychology Perspective
Ghasem Zarei Niksa Jabari Kordlar -
Open Access Article
816 - Journal of Research and Urban Planning
Jafar Jafari Ali shamsoddini Saba Jahangir -
Open Access Article
817 - Identifying Factors of Value Co-creation and Brand Effectiveness of Iran's Knowledge-Based Sports Companies
Ali Reza Amini Mohammad Reza Moradi Rasul Nazari -
Open Access Article
818 - Ranking of factors affecting the satisfaction of residents of Mehr housing complexes according to urban planning criteria (Study example: Mehr housing in Parand city)
somayeh Moradi مجید شمس -
Open Access Article
819 - Validation of the dimensions and components of the personal branding model of Bank Tejarat managers
Kiasat Mohammadi ali mehdizDE ashrafi hassan rangriz amir gholamabri -
Open Access Article
820 - Designing personal branding pattern of banking industry managers (case study of Tejarat Bank) with theme analysis method
Kiasat Mohammadi Ali MehdizDEAshrafi Hasan Rangriz Amir Gholamabri -
Open Access Article
821 - Studying driver forces affecting livability in new cities (Case study: New city of Parand)
Iraj Torkamani Azadeh Arbabi Sabzevari -
Open Access Article
822 - investigation of the relationship between consequences of the sensory branding and change of customers' behavior in the industrial markets of disinfectants
Hossein Farsiani Hormoz Mehrani Hamidreza Saeednia mohsen mohammadian saravi -
Open Access Article
823 - Evaluation of ARIMA, Random Forest, and Cubic Spline Models in Predicting the VCI Index in Basra Province, Iraq
Ayat Gharibawy -
Open Access Article
824 - Identification and analysis of factors affecting the preference of domestic products over foreign counterparts by Iranian consumers (case of study: food, cosmetic and electrical products)
Shahriar Azizi Hesamedin Nemati naghmeh kamrani -
Open Access Article
825 - Predicting water quality using deep learning techniques
Mohammad Mehrani -
Open Access Article
826 - Developing strategic policies for urban management: case study Marand
حمید پیرعلیلو Bashir Beygbabaye parviz Nowruzi sani -
Open Access Article
827 - The effect of customer value creation customer involvement and customer satisfaction on brand loyalty of insurance alborz
nahid baharvand -
Open Access Article
828 - Investigating the effect of brand value on purchase intention by considering the mediating role of customer satisfaction and the moderating role of infatuation experience (Case study: Customers of the Digikala online store)
Maedeh Karimi zahra Alahverdi -
Open Access Article
829 - Performance Evaluation and Behavior Evaluation of Pitting Stabilization System by Strand Containment Method
Mahya Ranjbari -
Open Access Article
830 - Sociological Criticism of the Female Character in the Novel "The American Granddaughter" by Inam Kajeji
fatemeh jahanshahi Hasan Shawandi farhad divsalar -
Open Access Article
831 - The pattern of the phenomenological model of the employer brand has been presented with an emphasis on human capital in the domestic automotive industry
َAsghar Jabarzadehparnagh Hamidreza Saeednia Abdul Hossein Karampour -
Open Access Article
832 - Effect of Yield fluctuation and Investor Sensitivity on the relationship between Social Responsibility and Brand pricing
رحیم بنابی قدیم Rogaye Malekani
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