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Open Access Article
1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
Hassan Soltani mojtaba amini moghaddam -
Open Access Article
2 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
3 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان hiro eisavei -
Open Access Article
4 - Investigating factors affecting intra-organizational entrepreneurship (case study: Tekdane Marand company)
Mohammad Hassan Haddadi jabrail marzi alamdari ramazan mahmoodloo -
Open Access Article
5 - Conceptualization of business excellence model: Based on future study approach
Yousof Malek Mirzaee Mohammad Mahmoudi Maymand Ali Rajabzadeh Mahmoud Samiei Nasr -
Open Access Article
6 - Designing a Brand Reputation Development Model Based on Corporate Social Responsibility with Future Study Approach in the Iranian Banking Industry
Elnaz Mehdibeiraghdar Mohammad Haghighi -
Open Access Article
7 - Designing a Model for Total Branding in Organizations which Hold Non-Academic Educational Events
Sepehr Tarverdian ahmad Roosta Kambiz Heydarzadeh Mohammad Rahim Esfidani -
Open Access Article
8 - Designing the Brand Equity Model and Forecasting the future process in Alborz Insurance Company with using a System Dynamics Approach
somayeh shafeiha Abbas Saleh Ardestani Mohammad Ali Afshar Kazemi Vahid Reza Mirabi -
Open Access Article
9 - Planning the future of Iran with nation branding
Amin Ardalan Hossein Vazifehdust Hashem Nikoomaram -
Open Access Article
10 - Developing a framework for assessing brand love among Iranian consumers by analyzing its antecedents and consequences
somayeh alinejad masoud keimasi mohammad ali shahhoseini -
Open Access Article
11 - Designing and explaining the urban brand model in order to create a tourism destination brand with Grounded theory approach
ROMINA RABANI Seyyed Mehdi jalali Hassan Mehrmanesh -
Open Access Article
12 - Identification and Ranking the Components and indicators of Future Purchase Intention of High-Involvement Products Using Fuzzy Delphi Logic (Case Study: LG’s Brand Products in Iran)
Iliya Amini Nezhad Hossein Vazifeh Doost Afsaneh Zamani Moghadam -
Open Access Article
13 - Predicting Pervasive branding based on qualitative and quantitative approach
Sepehr Tarverdian Ahmad Roosta Kambiz Heidarzadeh Mohammad Rahim Esfidani -
Open Access Article
14 - Future studies on customer experience management and its effective factors based on brand loyalty
Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram -
Open Access Article
15 - Explaining the Consequential Factors of Branding Pattern in the Freight Road Transport Industry with a Futuristic Studies Approach
Parviz Turani Qazvini asghar moshabaki esfahani Hamidreza Saeed Nia Ali Badizadeh -
Open Access Article
16 - Designing a model for surviving and strengthening the hotel brand in the tourism industry with future studies approach through Grounded Theory (case Study: Selected 4 and 5 star hotels in Mashhad)
behnaz daneshmand Mohammad Haghighi Azim zarei golnar shojaei -
Open Access Article
17 - The optimal choice of futures scenarios auditing profession with grounded theory approach
امیرحسین بهرامیان Bizhan Abedini Mohammad Hossein Ranjbar Faegh Ahmadi -
Open Access Article
18 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi -
Open Access Article
19 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
K. Heidarzadeh S.M. Alvani K. Ghalandari -
Open Access Article
20 - The evaluation of relationship between customer value and customer relationship management performance
K. Heidarzadeh A. Zendehdel Ali Hossin Soltani -
Open Access Article
21 - Hegemony of Media Planning ; In Advertising
بهروز Kafi کامبیز Heidarzadeh -
Open Access Article
22 - On the relationship between Tehran stock exchange indexes and capital expenses of government
G. Talebnia N. Jalili -
Open Access Article
23 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy
Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa -
Open Access Article
24 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
K. Heidarzadeh F. Ghafari S. Farzaneh -
Open Access Article
25 - Designing the Brand Equity Model and Forecasting the Future Process in Alborz Insurance Company with Using a System Dynamics Approach
Somayyeh Shafeiha Abbas Saleh Ardestani M. A. Afshar Kazemi V. Reza Mirabi -
Open Access Article
26 - Evaluation the effect of Generics-Prone Purchaser Demographics and Pcychographic Characteristics on Generics Purchase’s Decision-Making
B. Kheiry M. Haji mohammad reza -
Open Access Article
27 - Effects of viscous dissipation on MHD natural convection flow along a vertical wavy surface
Kazi H Kabir Md A Alim Laek S Andallah -
Open Access Article
28 - Mathematical modeling of tumor growth as a random process
Fatemeh Beigmohammadi Amir A. Masoudi Mohammad Khorrami Amir H. Fatollahi -
Open Access Article
29 - Implementation of Random Forest Algorithm in Order to Use Big Data to Improve Real-Time Traffic Monitoring and Safety
Negin Fatholahzade Gholamreza Akbarizadeh Morteza Romoozi -
Open Access Article
30 - Design Policy Template for Reforming and Improving the Administrative System (Case Study: National Iranian Gas Company)
Javad Fadaei masoud POur Kiani -
Open Access Article
31 - Designing a Conceptual Model of Diversity Management in Iranian Government Organizations
Parmis pakrooh Esmail Ghaderi Mahmoud Rahmani -
Open Access Article
32 - Evaluate brand-based marketing based on competition strategy policies in the management of brand-owned state-owned companies
soheil karimirad Leila andervazh -
Open Access Article
33 - Provide a virtual buyer behavior policy model based on the online brand trust variable
kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh -
Open Access Article
34 - The impact of social responsibility and perceived quality are the preferred brand in the export of bank branches Amol
Hajieh Rajabi Farjad Iman Ghasemi Hamedani -
Open Access Article
35 - The Effect of Employer Branding on Employee Discretionary Efforts to Mediated Engagement and Expectations of Employees
Javad Faghihi Pour Somayeh Faghihi Pour Nooshafarin Chatrchi -
Open Access Article
36 - An Overview of the Impact of Content Advertising on social media on Customers' Intentions to buy in home businesses
Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani -
Open Access Article
37 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
mohamad Hadi Asgari Ali Einy -
Open Access Article
38 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
39 - Brand equity and brand image with customer loyalty in pharmaceutical companies
atiyeh moradi Hossein vazifehdust -
Open Access Article
40 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust
Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki Farsani -
Open Access Article
41 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
Alireza Naalchi Kashi Elnaz Parvizinia -
Open Access Article
42 - Innovation in newspaper branding and desirable value creation in the country
Hasan Karbalaiee Ali Akbar Farhangi Mohammad Soltanifar Ali Delavar Ali Granmayehpur -
Open Access Article
43 - A Qualitative Approach to Modeling the Effectiveness of Sport Brand Placement in the Media
Mehrshad Nasimi Nasrollah Mohammadi Mohammad Ali Nasimi Saeed Amirnejad -
Open Access Article
44 - Evaluation of selected sports television programs in Iran based on program branding framework
Hossein Zare Vahid Shojaei Mohammad Hami Bahare Soleymani Tapesari -
Open Access Article
45 - Brand personality typology for Media organizations (Case: Iranian TV channel and Persian satellite channels)
mohammad reza parizad reza ebrahim zadeh Mehrdad Sadeghi -
Open Access Article
46 - Development of Branding Model for TV Networks with the Approach of Strengthening Social Capital Case Study: Nasim Network
Reza Saremi ahmad reza shekarchi zadeh Naser Khani seyed Mohsen Banihashemi -
Open Access Article
47 - The Role of Social Networks as a Medium to Build Brand Equity
Babak Farbodnia Ali Akbar Farhangi Mohammad Soltanifar -
Open Access Article
48 - The Role of Native and Local Identity in Promoting Creative City Branding (Case Study: Rasht City)
Aliakbar Salaripour Arman Hamidi Mohammad Nouripour Sadhi Mohammad Hossein Maqrour Porkar Abatari Erfan Khani Kolsarki -
Open Access Article
49 - The Role of Urban Design on the Branding of Urban Space
Hadi Sarvari Hamid Majedi -
Open Access Article
50 - The effect of network marketing on Teknik brand loyalty in Bushehr consumers
safoura shahniaei Sima Najafnejad -
Open Access Article
51 - The effect of satisfaction, quality of service and innovation on brand love among the customers of domestic and foreign elected brands
pegah omrani seyed salahedin naghshbandi -
Open Access Article
52 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvar -
Open Access Article
53 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
Hamed Abdolrasoli zal -
Open Access Article
54 - Investigating the effect of paying attention to the digital space on consumer decision-making with the mediating role of brand interest and willingness to buy
Soheila Zarinjoy alvar Donya Bavi -
Open Access Article
55 - The analysis of brand management and social responsibility in terms of staff, foreign clothing brand stores
Bita Mohseni zadeh tehrani seyed salahedin naghshbandi -
Open Access Article
56 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers
Mahboub Sheikhalizadeh Parisa Anguri -
Open Access Article
57 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image
amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh -
Open Access Article
58 - Solving random inverse heat conduction problems using PSO and genetic algorithms
I. Hossein Zade Shahbolaghi R. Pourgholi H. Dana Mazraeh S.H. Tabasi -
Open Access Article
59 - یک روش نیمه تحلیلی بهبود یافتهی جدید و سریع برای حل ردهای از معادلات انتگرال فوق منفرد نوع دوم
رضا نوین محمدعلی فریبرزی عراقی یعقوب محمودی -
Open Access Article
60 - Numerical solution and simulation of random differential equations with Wiener and compound Poisson Processes
A. Momeni M. Kamrani -
Open Access Article
61 - Calculating Different Topological Indices of Von Neumann Regular Graph of Z_(p^α )
Shervin Sahebi Mansoureh deldar -
Open Access Article
62 - Design evaluating model of drivers impacting on Nostalgic behavior and its results via Exploratory Factor Analysis (EFA)& Structural Equation Modeling (SEM)
Soraya Fathallahi Elham Faridchehr Nader gharib navaz VahidReza Mirabi -
Open Access Article
63 - Solving of stochastic Voltaire integral equations by fuzzy artificial neural network method
Hadi Abtahi Hamid Reza Rahimi Maryam mosleh -
Open Access Article
64 - Probability-possibility DEA model with Fuzzy random data in presence of skew-Normal distribution
B. Mehrasa M. H. Behzadi -
Open Access Article
65 - A new approach based on alpha cuts for solving data envelopment analysis model with fuzzy stochastic inputs and outputs
S. H. Nasseri O. gholami M. Fallah Jelodard -
Open Access Article
66 - Using multi-fractal method in ranking portfolio efficiency
Mahnaz Doosti Morteza Rahmani -
Open Access Article
67 - Evaluating The Simultaneous Role of Investor’s Sentiment and Brand Equity on Short-Term performance of the Initial public Offerings (Evidence from the Iran Capital Market)
Nooshin Kafshi Abdolmajid Abdolbaghi -
Open Access Article
68 - Comparison of antecedents and consequences of financial behavior of momentum and random investors (mixed approach)
Fatemeh Jafari Reza Aghajan Nashtaei Mohammad Hassan Gholizadeh -
Open Access Article
69 - Providing a Model for Financing Science-Based Companies by Crowdsourcing in the Agricultural Bank
S. Yousef Haji Asghari Vahid Reza Mirabi Hasan Mehrmanesh M. Feyz Fallah Shams -
Open Access Article
70 - Providing a Cultural Model to Understand the Process of Attracting TV Audiences
Abdolreza Amir Ahmadi Mohsen Ameri Shahrabi Rozita Sepernia Abbas Ali Ghaiyoomi -
Open Access Article
71 - Prevention of Brand Crisis: The Brand Attachments' Role in the Mitigation of Adverse Consumer Reactions
Mohammad Kashani Karim Hamdi Mehrdad Navabakhsh -
Open Access Article
72 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi, -
Open Access Article
73 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran
kianoush nazari ameleh pejman jafari farhad ghaffari -
Open Access Article
74 - Analyze Marketing Factors Influencing the Desire to Choose a Hospital Brand
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
75 - Identify and Rank the Factors Affecting e-Marketing in Promoting the Brand of Health Tourism Destinations
Navid Majedi Amirhossein Shayegh -
Open Access Article
76 - Identifying and Prioritizing Personal Branding Indicators of Specialist Physicians using multi-criteria decision-making technique (SWARA)
Malihe siavoshi Mojgan zarghamifard Mohanna sharifi -
Open Access Article
77 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar -
Open Access Article
78 - The Effect of Brand Advocacy on the Willingness to pay Price Premium Mediated Repurchase Intentions in University Students
Aleixandre__Brian__Duche-Pérez Aleixandre__Brian__Duche-Pérez -
Open Access Article
79 - Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
H. Mishra P. Sinha S. Singh S. Koul -
Open Access Article
80 - Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan
A. U. Haq -
Open Access Article
81 - Emotional marketing, dynamic capabilities and organizational profitability
Mojtaba Poursalimi anoosh omidi -
Open Access Article
82 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi -
Open Access Article
83 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
aniseh ghodrati Moghadaseh Mohammadian -
Open Access Article
84 - The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company)
faranak khodayari behnaz khodayari leyla sheikhlar -
Open Access Article
85 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
zahra mohammadi faranak khodayari sedigheh tootian -
Open Access Article
86 - The effect of market sensibility on company performance with mediating role of innovation capability and brand management system
Ali Akbar Khademi Ehsan Badri Hanieh Farazandeh -
Open Access Article
87 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
Ali Akbar Khademi Hanieh Farazandeh -
Open Access Article
88 - Designing a Digital Marketing Model in the Brand of Online Business Companies
Benyamin Mosayebi Amidabadi ozhan karimi Shahram Hashemnia -
Open Access Article
89 - Studying the relationship between brand and consumer (case study: electrical home appliance)
fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف -
Open Access Article
90 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
مریم کناره فرد سید علیرضا موسوی -
Open Access Article
91 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
سمیه یوسفی دارستانی امیرعباس نجفی مصطفی ستاک -
Open Access Article
92 - Explaining the role of organizational citizenship behavior on customer based brand equity
Mohammad Mahmoudi Maymand Ata Harandi -
Open Access Article
93 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers
Javad Abbasi Mohammad Pourreza -
Open Access Article
94 - Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company)
محمد حسن کامفیروزی علی بنیادی نائینی محمود دهقان مشتانی -
Open Access Article
95 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
حامد کرمیان ahmadreza shekarchizadeh reyhaneh rismankarzadeh -
Open Access Article
96 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi -
Open Access Article
97 - Media mix elements affecting service brand equity case study: bank sina
Razieh Abedini ali farhangi -
Open Access Article
98 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
hadis ebrahimi Malihe Javani -
Open Access Article
99 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
fereshteh sadeghi azar haris Ahmad Rahchamani -
Open Access Article
100 - Co- brand Strategy, based on customers' attitude in Lap top, Cell phone and automobile products
اسماعیل شاه طهماسبی khabat nesaei -
Open Access Article
101 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
effat haji hoseini ali asghar eivazi heshmat -
Open Access Article
102 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
Fatemeh Fatahi Rasool Nazari -
Open Access Article
103 - Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry
parviz alilou Hamidreza Saeednia ali Badie Zadeh -
Open Access Article
104 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
effat haji hoseini abolfazl sohrabi -
Open Access Article
105 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
iman hakimi -
Open Access Article
106 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
hosein vazifehdust behrooz gholipoor hamed abbasi -
Open Access Article
107 - The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan)
Hasan Ghorbani Dinani Raheleh Fattahi Maryam Jouzdani -
Open Access Article
108 - Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing
Leila Beigloo Karim Esgandari -
Open Access Article
109 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
Seyed Mohammad baqery azita Gholipour Godarzei -
Open Access Article
110 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company)
Neda Moradi mohammad ghaffari -
Open Access Article
111 - The Effect of Brand Personality and Brand Image on Word of Mouth
Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali -
Open Access Article
112 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami -
Open Access Article
113 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
shahab bahrami -
Open Access Article
114 - Studying the effect of perceived e-service quality and perceived security on brand equity
Mohsen Khunsiavash elika amirasl Majid Mohamadipour -
Open Access Article
115 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
Maryam Ghamari Poor Zahra Amir Hoseini -
Open Access Article
116 - Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction
mehdi khademi fereshte amirkhani Hanieh Fathi -
Open Access Article
117 - Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts
zohreh aliesmaeili Bahram Kheiri -
Open Access Article
118 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi -
Open Access Article
119 - The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs
mojtaba ghorbany asiabar Mehdi Naderinasab ahmad rahchamani -
Open Access Article
120 - Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks)
Karim Esgandari Mojtaba Ramazani samane goli -
Open Access Article
121 - The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran
Mohammad Javad Taghipourian neda Ashtiani -
Open Access Article
122 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi -
Open Access Article
123 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi -
Open Access Article
124 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh -
Open Access Article
125 - The Effect of Market Mavens Dimensions on Hedonic Shopping
elahe shahinfar Naser Azad -
Open Access Article
126 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
bahram seyedin hossein budaghi khaje nobar mojtaba ramezani -
Open Access Article
127 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh -
Open Access Article
128 - Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory
۰Keyvan ۰Ghayemalaee Hassan Esmailpour Hamidreza Saeednia Farideh Haghshenas -
Open Access Article
129 - Investigate the role of brand charm (Case Study: Sky Airways)
Seyyed Alireza Mosavi -
Open Access Article
130 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products)
Mehdi Bagheri Maryam Ghiasabadi Farahani -
Open Access Article
131 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash -
Open Access Article
132 - Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran
morad Roumiyani Najaf Aghaei, Amir hosein Monazami Saeed Rouniyani mina gandomi -
Open Access Article
133 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi -
Open Access Article
134 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
Mahta Naeimabadi MOJTABA MOAZEMI -
Open Access Article
135 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
firouze hajialiakbari narges moosavi -
Open Access Article
136 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers)
mohammad ali nasimi samira pali -
Open Access Article
137 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh -
Open Access Article
138 - Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach
aida merikh nejad asl Kambiz Heidarzadeh Rahim Mohtaram -
Open Access Article
139 - Presenting the Brand Leverage Model for Iranian Professional Football Clubs Approach: Grounded Theory
Narges bonakdarchyan rasool nazari Bastanifar, Eman Bastanifar, Eman -
Open Access Article
140 - Investigating the Impact of Effective Factors on Branding In Medical Centers Based on Self-Organization Model
amirhossein samadzadeh -
Open Access Article
141 - Providing a Conceptual Model for Sporting Events in Iran
Reyhaneh Naghshzan Khajouie Mehdi Salimi Rasool Nazari -
Open Access Article
142 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar -
Open Access Article
143 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani -
Open Access Article
144 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
145 - Presentation and validation of brand-customer communication model in social networks
Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi -
Open Access Article
146 - Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products)
kiana kheiri rasol asgarpor -
Open Access Article
147 - Providing a brand-customer relationship model on the Instagram social network
Shahram Hashemnia Ozhan Karimi Nazanin Emamgholi -
Open Access Article
148 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
sara rostamizad K. Heidarzadeh fereshteh lotfizadeh -
Open Access Article
149 - The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies)
amirhosein shahidi shahnaz nayebzadeh -
Open Access Article
150 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
Sayed mohammad Shamszadeh alavi -
Open Access Article
151 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
Hossein Norouzi Dariush Tahmasebi Aghbelaghi -
Open Access Article
152 - The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province)
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Open Access Article
153 - The Effect of Branding on Marketing and Export of Knowledge Companies Products (Case Study: Companies under Mazandaran Science and Technology Park)
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Open Access Article
154 - Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory
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Open Access Article
155 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
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Open Access Article
156 - The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans
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Open Access Article
157 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
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Open Access Article
158 - Strategic Model of Branding of Research Services of Oil, Gas and Petrochemical Industries
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159 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
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Open Access Article
160 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
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Open Access Article
161 - Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention
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Open Access Article
162 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
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Open Access Article
163 - Designing a nation branding model in the field of industrial products and services export
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Open Access Article
164 - A Review of Tourism Destination Love: Management Implications for Tourism Businesses
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Open Access Article
165 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
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Open Access Article
166 - The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality
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Open Access Article
167 - Presenting a Brand Development Model in Tourism of Natural Places
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Open Access Article
168 - Prairie a limited effect, as a craving for a decadence, with a crop of passion, with a brand, with a mianji inscription, a realization of a luxe bodn calla
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Open Access Article
169 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
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Open Access Article
170 - Applying a qualitative meta-composite approach in order to provide a brand repositioning model for companies active in the electricity industry
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Open Access Article
171 - Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry
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Open Access Article
172 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
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Open Access Article
173 - The Relationship between Trust and Consumer Confidence with Acceptance of Retail Brands (Case Study: Hakoopian)
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Open Access Article
174 - Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults
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Open Access Article
175 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
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Open Access Article
176 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
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Open Access Article
177 - The Study of Effective Factors on Cosmetic Impulse Buying
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Open Access Article
178 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit
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Open Access Article
179 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
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Open Access Article
180 - The Influence of Hedonic Values on Consumer Behaviors
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Open Access Article
181 - Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers' Point of View
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Open Access Article
182 - The Affect of Selected Marketing Mix Elements on Brand Equity
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Open Access Article
183 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
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Open Access Article
184 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
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Open Access Article
185 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
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Open Access Article
186 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
H. Vazifehdust M. Hariri -
Open Access Article
187 - Examining the Match-up Effect in Co-marketing Alliance
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Open Access Article
188 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
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Open Access Article
189 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
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Open Access Article
190 - An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach
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Open Access Article
191 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
B. Kheiry M. Samei Nasr M. Azimpour Khujin -
Open Access Article
192 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
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Open Access Article
193 - Factors Affecting Customer Retention Among Cell Phone Users
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Open Access Article
194 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
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Open Access Article
195 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
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Open Access Article
196 - Exploring and Evaluating the Relationship between Brand and Country of Origin Knowledge and Country of Origin Image
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Open Access Article
197 - The Effect of Country of Origin of Brand on Brand Equity
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Open Access Article
198 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
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Open Access Article
199 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
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Open Access Article
200 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions
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Open Access Article
201 - Investigation of the Relationship between Product Involvement and Brand Commitment
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Open Access Article
202 - An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates)
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Open Access Article
203 - Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company)
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Open Access Article
204 - Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad
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Open Access Article
205 - Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process
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Open Access Article
206 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers
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Open Access Article
207 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
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Open Access Article
208 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
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Open Access Article
209 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
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Open Access Article
210 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
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Open Access Article
211 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
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Open Access Article
212 - Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances
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213 - The Influence of Organizational Climate’s Dimensions on Fulfilling of the Brand Promise(Case Study: Maskan Bank)
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214 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
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Open Access Article
215 - A New Framework For International Branding
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Open Access Article
216 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
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Open Access Article
217 - The Influence of Product Involvement on Brand Loyalty
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Open Access Article
218 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
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Open Access Article
219 - Analysis of Factors Affecting Consumer Preferences for Foreign Versus Domestic Brands
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Open Access Article
220 - Comparative study of child murder in islamic jurisprudence
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Open Access Article
221 - The Impact of Leverage on Firms Investment Decision in Tehran Stock Exchange (TSE)
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Open Access Article
222 - Investigation on land cover mapping using Sentinel-2A images in the Google Earth Engine Platform
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Open Access Article
223 - Landslide susceptibility mapping using advanced machine learning algorithms (Case study: Sarovabad city, Kurdistan province)
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224 - Tree Species Identification using RGB Time Series and Multispectral Images Obtained from UAV
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Open Access Article
225 - The use of aesthetic factors in the selection of suitable ornamental trees and shrubs for urban green space with emphasis on native species (case study: Langroud city)
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Open Access Article
226 - Critical analysis of the Iranian brand support discourse in the upstream documents of the national media under the paradigm of cultural development
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Open Access Article
227 - Identify the Components of Branding in Art Galleries in Tehran
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Open Access Article
228 - The Effect of Cultural Components on Personal Brand Model Based on Individual Competencies
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Open Access Article
229 - Examining the Role of Human Resources in Hotel Ranking in Iran
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Open Access Article
230 - Structural Relationship Between Randić Indices, Adjacency, Distance Matrixes and Molar Absorption Coefficient of Linear Conjugated Polyene Compounds
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Open Access Article
231 - Topological Relationship Between One-Dimensional Box Model and Randić Indices in Linear Simple Conjugated Polyenes
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232 - Quantitative Correlation of Randić Indices and Adjacency Matrixes With Dewar Resonance Energy of Annulene Compounds
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Open Access Article
233 - Identifying the dimensions and components of cultural branding development in the Iranian film industry: A social approach
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Open Access Article
234 - The Effect of Developed Social Support on Customer Satisfaction and Citizenship Behavior
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Open Access Article
235 - The role of social apathy in the brand crisis caused by the food safety scandal in under development societies
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Open Access Article
236 - Conceptualization of international branding by Econometrics method
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Open Access Article
237 - Investigating the effective factors on the formation of social capital in universities with emphasis on the views of Imam Khomeini and developing an appropriate model for its development
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Open Access Article
238 - Designing A Model for Empowering Sustainable Social Welfare for Families Covered by the Relief Committee: with A Grand Theory Approach
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Open Access Article
239 - Citizenship, a Prolusion of Social Development in New Towns (Case of Study: Parand New Town)
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Open Access Article
240 - Identifying the Dimensions and Components of Cultural Branding Development in the Iranian Film Industry: A social Approach
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Open Access Article
241 - Assessment the quality of life in new towns (case study: new town of Parand)
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Open Access Article
242 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
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Open Access Article
243 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
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Open Access Article
244 - Analysis of tourism development factors in Arasbaran region (case study Horand)
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Open Access Article
245 - The Position of Common Areas in Creating an Identity of the New Cities," a Case Sample Parand New City"
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246 - The geoeconomic status and position of the Islamic Repulic of Iran and its role in keeping and promoting national security
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Open Access Article
247 - Strategic Planning of Urban Branding in Tourism Industry
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Open Access Article
248 - Identity and Branding Orientations in Tehran's Urban Development Plans
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Open Access Article
249 - Development of an Optimal Patern of Spatial identity in New Cities(Case Study of Parand New City)
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Open Access Article
250 - An Analysis of Customer-based Brand Equity in the Field of Agricultural Extension and Education: Multi-Criteria Decision-Making Approach
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Open Access Article
251 - The first Cytological evaluation of external ear canal in long eared and brandt hedgehogs
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Open Access Article
252 - Evaluating the potential of groundwater resources using a combination of data mining methods:(Case study: Hormozgan province, Sarkhon plain)
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Open Access Article
253 - Evaluation of the efficiency of artificial intelligence and bivariate statistical models in determining landslide prone areas in West Azerbaijan
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Open Access Article
254 - Modeling Soil Organic Matter Distribution Using Remote Sensing and Random Forest Model and Kriging in Lenjan County
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Open Access Article
255 - Evaluation of Time Series Analysis Based on Wavelet Function on River Flow Simulation
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Open Access Article
256 - Symbology of Ahl-e Haq based on the Hymns of Name-ye Sarandjām
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Open Access Article
257 - The Effect of Nano-composite Packaging Carbon Nanotube and Zinc Oxside Nanoparticles Base on Organoleptic and Microbial Properties of Mazafati Brand Dates
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Open Access Article
258 - Cooperation of Iran with the Convention on the Conservation of Migratory Species of Wild Animals "CMS" in the form of Memorandums
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Open Access Article
259 - Designing a Model of Digital Branding of Healthy Agricultural Products in Iran Using Grounded Theory Method
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Open Access Article
260 - Tree Cover detection through Maxlike Classification of Land sat ETM + Images of the Year 2001 in Golestan Province
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Open Access Article
261 - Tree Cover detection through Maxlike Classification of Land sat ETM + Images of the Year 2001 in Golestan Province
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262 - Social media marketing and brand social identity focusing on customer engagement in the investment process
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Open Access Article
263 - The difference between dimensions fractal and Fractal random walks of return index and future fall risk and systematic risk in Tehran Stock Exchange
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Open Access Article
264 - Presentation of Parsian Bank Brand Promotion Model Base on Grounded Theory with a Value Creation Approach
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Open Access Article
265 - Design and explanation of stock price forecasting model in the real estate companies's stock in the Tehran Stock Exchange using Stochastic Process
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Open Access Article
266 - The Impact of Performance Criteria on Brand Value In the automotive industry
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Open Access Article
267 - Developing a model for pricing brand value in capital supply companies: merger and acquisition strategy
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Open Access Article
268 - Optimal short-term prediction of initial supply yields using bat and random forest algorithms
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Open Access Article
269 - Modeling the financial behavior of momentum and random investors in crisis situations: Qualitative analysis based on grounded theory
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Open Access Article
270 - Predicting the factors affecting on the transfer (Migration) of value Firms with financial health in the Tehran Stock Exchange by using the nonlinear algorithm of random forest
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Open Access Article
271 - A Conceptual Model for of Brand Value Creation in Insurance Industry with Focus on Investment on Life Insurance.
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Open Access Article
272 - The Effect of Uncertainty of Macroeconomic Indices on Tehran Stock Exchange Returns with the Approach of Randomized Fluctuations Models with Time Variations
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Open Access Article
273 - Empirically examining of the effect of week days on future contracts market of Bahar Azadi Coin in Tehran Merchandise Exchange
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Open Access Article
274 - Fractal Analysis of Tehran Stock Exchange Index With RS Method
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Open Access Article
275 - Rightel Brand valuation
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Open Access Article
276 - Empirical analysis of fractal dimensions on cash return and price indices of listed companies of Tehran Stock Exchange
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Open Access Article
277 - The Study of Mean reversion in Tehran Stock Exchange with unit root test
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Open Access Article
278 - Relation between “individual investors’ mental evaluations from product and brand” and “their preference to investing in stock”
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Open Access Article
279 - The effect of the brand on investor behavior and perceived risk as Mediate
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Open Access Article
280 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
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Open Access Article
281 - Examining the chosen model of the United States of America in the face of Iran (confrontationalism and redesigning aggressive realism)
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Open Access Article
282 - Dominated Convergence for Fuzzy Random Variables
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Open Access Article
283 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method
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Open Access Article
284 - A Random Walk with Exponential Travel Times
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Open Access Article
285 - Evaluating the effective variables and presenting the special value model of the green brand from the point of view of sports tourists on the island of Kish
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Open Access Article
286 - Evaluation of Environmental Efficiency and Shadow Price of Pollutants Determination in Khuzestan Province Meat Livestock
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Open Access Article
287 - The most appropriate distance sampling method to determine density and percentage of canopy cover in Juniper forests
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Open Access Article
288 - Identifying Factors Affecting Green Brand and Its Impact on Green Brand Preference and Loyalty (Case Study: Dairy Industry)
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289 - Range classification and evaluation using Geographic Information System (GIS) and Normalized Difference Vegetatiosn Index (NDVI) (Case study: Hablehrood subwatershed of shahrabad basin)
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290 - “The Comparison Study of Balzac and Jamalzadeh’s Viewpoints in the Two Works of Eugenie Grandet and Dar al-Majanin”
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291 - Lie Permit from the viewpoint of narratives
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Open Access Article
292 - The American Other in the Contemporary Iraqi Novel An ("The American Granddaughter" by Inaam Kaja Ji as a model)
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293 - Typology of the Effective Constructions in the Consensual Map of the Ideal Political Brand for Iran's Presidency by Cross-Impact Matrix
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Open Access Article
294 - Hafez's‘self-mutilation’
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Open Access Article
295 - The formulaic speech of Metonymy in "Charand o' Parand" and its function
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Open Access Article
296 - An exploring of the ideological layer of Hafez poetry style by hesitating on humor (From the perspective of critical discourse analysis)
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Open Access Article
297 - An analysis of the tourism destination branding model with an emphasis on social networks with a sociological approach
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Open Access Article
298 - Presenting the Particular Value Model of the Green Brand from the Point of View of Sports Tourists on the Island of Kish
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Open Access Article
299 - Study of impact of global brand impact on tourism development (case study: Damghan city)
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Open Access Article
300 - Evaluation of the Phantasm and Branding of Tourism Destinations (case study: South Khorasan Province, Iran)
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Open Access Article
301 - The morphology of imagination in the Malakoot by Bahram Sadeghi based on the Gilbert Durand theory
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Open Access Article
302 - Religion and Post-Modernism challenges in Adonis poems: An Epistemological Approach
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303 - Design and Synthesis of an Embedded Processor to Sort Data Based on the Internal Memory of a Programmable Logic Array
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Open Access Article
304 - Determining the Effects of Calendrical Anomalies in Automobile Industry Companies Accepted to the Tehran Stock Exchange through Random Dominance Analysis
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Open Access Article
305 - Nonlinear Mechanical Properties of Random Networks Composed of Nonlinear Fibers
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Open Access Article
306 - Standardization and Study of the Psychometric Properties of Randolph Attachment Disorder Questionnaire
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307 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users
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308 - The Comparative study of Three Current Views on Critical Thinking and their educational implication: based on the Richard Paul, Robert Ennis and Bertrand Russellâ s point of view
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Open Access Article
309 - Modeling the Purchase Intention of the Iranian Brand in the Home Appliance Industry
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Open Access Article
310 - Dynamic Influence of Contraries Oscillators on Small-World Network Synchrony
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311 - Analyzing the Efficiency of the Deep Neural Network in Detecting Urban Changes Using Bi-temporal Landsat-8 Images.
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312 - Land subsidence susceptibility modeling using random forest approach (Case study: Tasuj plane catchment)
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Open Access Article
313 - Studying changes in heat islands and land uses of the Minab city using the random forest classification approach and spatial autocorrelation analysis
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314 - Identification and validation of potential flood hazard areas using multi-criteria decision analysis (MCDA) and Sentinel 1 radar data processing technique
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Open Access Article
315 - Creating a graphical user interface (GUI) to automatically calculate the land surface temperature and use the results in evaluating temperature changes in land uses in Ardabil city
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316 - Comparison of the effectiveness of machine learning methods in modeling fire-prone areas (Ilam Province, Darehshahr City)
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Open Access Article
317 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude
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Open Access Article
318 - Identifying the factors affecting the Brand Associations of Iranian Futsal Premier League clubs
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Open Access Article
319 - Relationship between brand equity of sports tourism destination and psychological factors of advertising messages (Case study: Mashhad aquatic Waves Land)
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Open Access Article
320 - The role of social status of brand equity on customer invocations the brand of equatic complexes
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321 - Explanation and analysis of the relationship between brand equity and social responsibility of sports teams: emphasizing the mediating role of social identity
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Open Access Article
322 - An Overview of Common Post-Processing Methods in Random Number Generators with an Emphasis on Use in Renewable Systems
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Open Access Article
323 - Design and Simulation of a Low-Power Static Random-Access Memory (SRAM) Cell Based on FinFET Transistor
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Open Access Article
324 - Modelling of Random Geometrical Imperfections and Reliability Calculations for Thin Cylindrical Shell Subjected to Lateral Pressure
N Rathinam B Prabu -
Open Access Article
325 - Transient Nonlinear Vibration of Randomly Excited Cylindrical Shallow Panels in Non Aging Viscous Medium
A Asnafi -
Open Access Article
326 - Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers
Maryam Ghiasabadi Farahani Peyman Ghafari Ashtiani Majid Shadmand -
Open Access Article
327 - A Chance-Constrained DEA Model with Random Input and Output Data:Considering Maintenance Groups of Iranian Aluminum Company
Mohammad Izadikhah Mohammad Ehsanifar Saman Malekian -
Open Access Article
328 - Random xed point of Meir-Keeler contraction mappings and its application
H. Dibachi -
Open Access Article
329 - Explaining the Assessment of Internal Marketing and Environmental Citizenship Behavior on the Development of Urban Tourism with the Mediating Role of Urban Branding
Majid Ahmadi Rousta Alireza Zahra Gharedaghi -
Open Access Article
330 - A new look at the poetic prose of Naftha - al – Masdour
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Open Access Article
331 - To investigate of literary techniques in prose of Nafsat Almsdor based on the principles of structuralism
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Open Access Article
332 - Pseudo-Random Number Generation Based on Cellular Automata AndLongton Ants
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Open Access Article
333 - A Fuzzy Random Walk Technique to Forecasting Volatility of Iran Stock Exchange Index
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Open Access Article
334 - Presenting the smart pattern of credit risk of the real banks’ customers using machine learning algorithm.
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Open Access Article
335 - Past-oriented behavioral bias: A study on S&P & TEPIX index-es
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Open Access Article
336 - Optimization of estimates and comparison of their efficiency under stochastic methods and its application in financial models
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Open Access Article
337 - Investigating Randomness By Walsh-Hadamard Transform in Financial Series
Seyed Jalal Tabatabaei -
Open Access Article
338 - Forecasting Stock Trend by Data Mining Algorithm
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Open Access Article
339 - The faunestic survey on coccinellids in Zarand Zone
R. Jafari N. Zarei Jallalabad R. Vafaei Shoushtari -
Open Access Article
340 - Identifying Component Themes of the Consumer Products` Brand Personality in Contemporary Iranian Market (A Qualitative Approach)
Mahmood Mohammadian Aliakbar Afjeh Maghsoud Amiri Mehrzad Kari -
Open Access Article
341 - Designing the Causal Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
Abdolkarim Tazesh Esmaeil Hassanpour Qorughchi Vahi Reza Mirabi Mohammad Hossein Ranjbar -
Open Access Article
342 - The Effect of Brand Identity on Brand Performance and Employees, Job Satisfaction with the Intermediating Role of Organizational Confidence
Mohammad-Reza Rabiee Mandejin -
Open Access Article
343 - Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach
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Open Access Article
344 - The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty
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Open Access Article
345 - Brand Attachment in Consumer- Brand Relationship
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Open Access Article
346 - Designing Optimal Banking Model Based on Customer Service
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Open Access Article
347 - Presenting an Entrepreneurial Brand Building Model to Knowledge-Based Firms
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Open Access Article
348 - Designing and Identifying the Variables of the Pricing Model for the Company’s Brand Value in Merger and Acquisition Strategies
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Open Access Article
349 - Presenting a Model of Product Development Process Management in Gas Refining Company
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Open Access Article
350 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)
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Open Access Article
351 - The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry
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Open Access Article
352 - Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry)
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Open Access Article
353 - Validation of the Pattern of Brand Marketing Efforts on Social Media with Customers in the Dermato-Cosmetic Industry
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Open Access Article
354 - Identifying the Effective Factors of Oral Electronic Marketing on Brand Equity
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Open Access Article
355 - Validation of Urban Branding Model in order to Develop the Tourism Industry of Guilan Province
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Open Access Article
356 - Designing a Pattern the Innovative Brand in order to Improve the Competitiveness of Iran's Petrochemical Industries Using Modeling ISM
hamed anvaripour farshid namamian Fakhraddin Maroofi Naqhdehi Farhad Vafayi -
Open Access Article
357 - Psychological Identifications of Branding in the Food Industry with Grounded Theory Institutions (Study case: Gaz Asari)
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Open Access Article
358 - Designing and Explaining the Model of Brand Experience with the Citizenship Behavior of Customers in the Banking Industry
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Open Access Article
359 - Virtual & Cyber Whistle Blowing Role of Brand Hate among Home Appliance Customers
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Open Access Article
360 - Providing a Service Compensation System with the Approach of Improving the Employer Brand in Refah Bank
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Open Access Article
361 - Designing a Branding Model for Consumer Goods with a Social Responsibility Approach
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Open Access Article
362 - The impact of a brand's country of origin and manufacturer on customers' perceptions of a country's institutional environment and their purchasing decisions taking into account the moderating role of beliefs arising from customer trust
Seyyed Reza Jalalzadeh Amir Momeni -
Open Access Article
363 - Modelling and Ranking the Antecedents of Brand Hate among Customers of Home Appliance
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Open Access Article
364 - The Role of Iranian Female Influencers Concerning Betrayals, Coolness and the Aims of Brands on Social Medias
Moahammad Bashokouh Ajirloo Vahideh Ebrahimi Kharajo -
Open Access Article
365 - پیش بینی دبی روزانه جریان باراندوزچای با استفاده از تئوری آشوب
احمد پور مقدم ادریس معروفی نیا ابوالفضل شمسایی -
Open Access Article
366 - The Effect of Supply Chain Merger on Brand Value (Case Study: Iran Khodro Diesel Co.)
Zahra Bahrami shah bekandi Taher Kalantari Niloofar ImanKhan -
Open Access Article
367 - Designing the Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
ABDOLKARIM TAZESH esmaeil hasanpour qorughchi VahidReza Mirabi -
Open Access Article
368 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island )
Alireza Rousta Elham Bahrami -
Open Access Article
369 - Investigating the effect of employer branding on employee job satisfaction in the private insurance industry of the country with regard to the mediating role of talent management
Manizheh Yadegari Torag Mojibi Niloofar Imankhan Ali Mehdizadeh Ashrafi -
Open Access Article
370 - Identifying and Ranking Drivers of Integrated Marketing Communication, Based on the Combined approach of SWARA and gray ARAS
Saman Sheikhesmaeili Seyed Kamran Nourbakhsh Seyed Abbas Heydari -
Open Access Article
371 - Recognizing and prioritising the effective factors on brand equity in the cosmetic products industries based on brand performance in cosmetic products
Abolghasem Gholamreza Tehrani Hooshang Asadollah Serajoddin Mohebbi Shahriar Azizi -
Open Access Article
372 - Identification and Evaluation of Employer Brand Components in Iran's Small Industries (Case Study of Active Companies in Industrial Towns of East Azerbaijan Province)
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Open Access Article
373 - Designing a Multi-Product Supply Chain Model Despite Disruption in the Supplier With A Stable Mathematical Optimization Approach in Refinery Maintenance Industries
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Open Access Article
374 - A Combination of Factor Analysis and Combined Approach Techniques (AHP-TOPSIS) For Ranking Criteria and Evaluating the Factors Affecting Brand
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Open Access Article
375 - A Combination of Factor Analysis and Combined Approach Techniques (AHP-TOPSIS) for Ranking Criteria and Evaluating the Factors Affecting Brand
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Open Access Article
376 - The effect of learning tourist attractions through gamification (case study: Tabriz city primary school children)
Yazdan Shirmohammadi Iraj Choobdar Amene Kamali Sarvestani -
Open Access Article
377 - Analysis of the Wednesday story of Haft Peikar based on the new literature criticism
Mehri Aminisani Maryam Saeeidi -
Open Access Article
378 - Designing a Model of Bank Melli Iran Brand Promotion Mechanisms: Combining Synthesis Research and Interpretive Structural Approach
Ehsan Dorostkar Ali Yaghoubipoor Mohammad Montazeri Abbas Shoul -
Open Access Article
379 - The comparison of energy harvester performance of two degrees of freedom model in two different configurations with the base random excitation
Amirheshmat Khedmati Bazkiaei -
Open Access Article
380 - Evaluation of the position of city development strategy indicators (case study: Marand city)
Morteza Ali Mahdavi Karim Hosseinzadeh Dalir Bashir beygbabye -
Open Access Article
381 - Policymaking of green cities compatible with environmental standards (case study: Marand city)
Ali Elmi bakhtyar ezatpanah -
Open Access Article
382 - The Role of Urban Governance and Policy Making in Urban Land Use Planning in the Occurrence of Social Anomalies in the City with an Emphasis on Theft (A Case Study of Marand City)
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Open Access Article
383 - Developing a brand identity model for Iranian volleyball athletes
Yousef Ghazei Ardakani Taybeh Zargar Akbar Afarinesh Khaki Reza Nikbakhsh -
Open Access Article
384 - The relationship between employer brand and competitive advantage with the mediating role of service quality in sports clubs
Mozafar Yektayar Mozhgan Khodamoradpoor saman ahmdy -
Open Access Article
385 - Analyzing the Brand Personality Attributes of Professional Athletes in the Instagram Social Media
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Open Access Article
386 - The position of Qazi al-Qadat in the Abbasid era ( Looking at the position of Mobad Mobadan during the Sasanian period )
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Open Access Article
387 - Designing a branding model of human resources in the field of health with an Islamic approach
sahar abedini saeed sayadi -
Open Access Article
388 - Analyzing the components of brand positioning in the minds of Muslim consumers
moslem rezaie Seyyed Hassan Hataminasab shahnaz nayebzadeh -
Open Access Article
389 - Branding from audience perspective in creative media (Case Study: Varzesh3)
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Open Access Article
390 - Employing the creative approach of brand addiction to develop a model of repurchasing luxury products
Mitra Meijani Alireza Rousta Darioush Jamshidi -
Open Access Article
391 - Conceptualization and Design of a Digital Content Marketing Model Using Structural Equation Approach
Kamran Feizi Hormoz Mehrani Hossein Vazifehdust Ehsan Sadeh -
Open Access Article
392 - The role of social media on the purchase intention of customers with IR-MCI numbers (Case of study: Iranian tea)
Shayan Basir Mohammadreza AzadehDel Maryam Ooshaksaraei -
Open Access Article
393 - Investigating the Scope of Creative Cities in Dubai, Amsterdam, Toronto(Review Article)
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Open Access Article
394 - Diversity of arthropod pests and their ecological natural enemies in mushroom production units in Zarandieh region, Markazi province
Mojtaba Tanha Neda Kheradpir -
Open Access Article
395 - Providing a Branding Model for a Selection of Sports Products
Marjan Mirjalili Zahra Hajianzehae Ali Zarei Farideh Ashraf Ganjouei -
Open Access Article
396 - A Novel Automated Random Based Test Case Generation Approach
Arash Sabbaghi -
Open Access Article
397 - Fatigue Prediction on Wheel’s Hub Under Random Vibration Based on Road Roughness
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Open Access Article
398 - Compilation of branding strategies based on physical and environmental dimensions of the smart city in Tehran's Sixth District, Yousef Abad neighborhood
azam molaei زینب کرکه آبادی abbas Arghan -
Open Access Article
399 - Explaining the future scenarios of banking industry brand credit with a future research approach
Hossein Zolfaghardehnavi Mehdi Mohammadzadehvashan Hossein Hakimpour Hamid Rezaeifar -
Open Access Article
400 - Findings of the Sassanid Period from the Excavations of the Eastern Side of the Urmia Grand Mosque
Haamid Norasi Samer Nazari Leila Gargary Behnam Ghanbari Abbas Bavarsaei -
Open Access Article
401 - Pottery Classification and Chronology of Sarand-Daghdaghan Cemetery, East Azerbaijan
Saeid Sattarnejad Mohammad Rahmatpour Javad Zhaleh Aghdam -
Open Access Article
402 - The Review on Islamic Potteries from the Site of Moshkin Tape, Parandak in Central Province
Hossein Sedighian Firouz Mahjour -
Open Access Article
403 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran -
Open Access Article
404 - Landslide susceptibility modelling using integrated application of computational intelligence in Ahar County, Iran
Solmaz Abdollahizad Mohammad Ali Balafar Bakhtiar Feizizadeh Amin Babazadeh Sangar Karim Samadzamini -
Open Access Article
405 - Explaining the Pattern of Identifying Urban Brands in the Direction of Developing Culture-based Tourism )Case study: Tabriz City)
Asghar Molaei Kasra Ketabollahi -
Open Access Article
406 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
elaheh mohamadi mahid moradi -
Open Access Article
407 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand
Ali Parvar Amir Rahimpour -
Open Access Article
408 - Nation branding and national image making Project: First Pahlavi and reconstruction process of Iran’s image in modern age
Arash Beidollahkhani Yaser Kahrazehi -
Open Access Article
409 - Cluster-Based Image Segmentation Using Fuzzy Markov Random Field
Peyman Rasouli Mohammad Reza Meybodi -
Open Access Article
410 - The utilization of customer relationship management system for assessment of the level of customer loyalty and its impact on brand image (Case Study: Davan Sanaat Company in Shiraz)
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Open Access Article
411 - The Impact of brand identity on brand equity of Iranian Football League clubs
mojtaba ghorbany asiabar Mehdi Naderinasab Ahmad Rahchamani -
Open Access Article
412 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province(
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Open Access Article
413 - Designing a model of factors affecting the promotion of the image of the national brand (Iranian-made logo) in regional markets (Case study: Export of high voltage electrical equipment - transformer)
Abdul Ali Ameri Abdol allah Naami Bita Tabrizian -
Open Access Article
414 - Presenting a pattern of creating hope in the consumer to the brand (Case study: online retail)
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Open Access Article
415 - Designing a branding model for auditing firms
Saeed Pirvasi Rezvan Hejazi Heydar Mohammadzadeh Salteh -
Open Access Article
416 - Identifying and Explaining the Dimensions and Components of Primary School Brand Schools (Case Study, Principles and Teachers View of Delijan Elementary School)
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Open Access Article
417 - Designing the model of factors determining the equity value of the company's brand and ranking them using the fuzzy Delphi method and structural equations
Vahidreza Nesabi bahram kheiri Hamidreza Yazdani -
Open Access Article
418 - Brain response to taste in faced brands of nutrition products
mona danehvash mahdi fadaei danial saer samiei -
Open Access Article
419 - Designing a progressive model of business growth for entrepreneurs at the bottom of the pyramid
Fereshteh Ansari Ali Badie zadeh Hojjatullah Abdul Maleki Ruhollah Zaboli -
Open Access Article
420 - The study of effects of organizational forgetting on learning and Adoption of innovation Technology in location General
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Open Access Article
421 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
Mahdi Ghasemi Mirzaei Morteza Mousakhani -
Open Access Article
422 - Exploring the Effects of Demographic Factors and Brand Perception on the Intention of Iranian Consumers to Purchase Luxury Automobiles
Kambiz Heidarzadeh Fereshteh Rais Rohani -
Open Access Article
423 - The Effect of Social Capital for Choosing Brand of Consumer
Mehrdad Godarzvand Chegini Seyyed Hamed Hashemi Mino Yosefi -
Open Access Article
424 - Exploring the Company Reputation and Customers’ Consumption Values on the Customers’ Perception of Brand (Case Study: Iran Khodro Co.)
Alireza Motameni Hadi Moradi Amin Hemmati -
Open Access Article
425 - Surveying Consumer Purchase Behavior Toward Foreign Versus Local Brands
alireza nalchi kaashi mohsen rasoulian hossein bujaari -
Open Access Article
426 - Brand Relationship,The Cornerstone on Building Strong Brand in Commercial Banks
Kambiz Heidarzadeh Javad Abbasi -
Open Access Article
427 - The Effect of Magnitude of Failure and Complaint Handling on Brand Credibility
Sajad Soleimani Shejani Narges Delafrooz -
Open Access Article
428 - The Influence of Social Media on Brand Commitment and Brand Loyalty
Mohammad Ali Abdolvand Elham Honarisharif -
Open Access Article
429 - The Impact of Brand Image on Employee Loyalty
Mirza Hassan Hosseini Vahid Reza Halvaeiha Saeed Ramazani -
Open Access Article
430 - Exploring the Effect of Customer Equity on the Formation of Chain Restaurant Brand
Ahmad Rahchamani Sudeh Salimi -
Open Access Article
431 - The Impact of Brand Equity on Consumer Loyalty
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Open Access Article
432 - Mediating Role of In-Role and Extra-Role Behaviors in the impact of Psychological Needs on Brand Identification
Mohammad Mehdi Bazrafkan Fazlollah Kazemi -
Open Access Article
433 - The role of social media marketing activities in the development of customer equity
Mani Arman Mohabbat Javidfar -
Open Access Article
434 - Study of Factors Affecting on loyalty to the brand
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Open Access Article
435 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
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Open Access Article
436 - A New Dynamic Random Fuzzy DEA Model to Predict Performance of Decision Making Units
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Open Access Article
437 - A Fractile Model for Stochastic Interval Linear Programming Problems
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Open Access Article
438 - Design of Accelerated Life Testing Plans for Products Exposed to Random Usage
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Open Access Article
439 - Short-Term Tuberculosis Incidence Rate Prediction for Europe using Machine learning Algorithms
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Open Access Article
440 - A Comparison of the REMBRANDT System with a New Approach in AHP
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Open Access Article
441 - Propagation Models and Fitting Them for the Boolean Random Sets
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Open Access Article
442 - Optimal Use of Social Media From the Perspective of Brand Equity in Startups with a Data Approach
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Open Access Article
443 - Structural Drift Corresponding to the Critical Excitations
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Open Access Article
444 - Improvement of Physiological Growth Indices and Yield of Soybean (Glycine max L.) by Replacing some of Nitrogen with Phosphorus under Moisture Stress
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Open Access Article
445 - The relationship between personality components of sport brands with risk avoidance and customer loyalty from the viewpoint of market sociology
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Open Access Article
446 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz
Nasrin Alizadeh Pasdar Hamid Janani -
Open Access Article
447 - The prioritization of media use for brand awareness in the insurance industryMahsa Veysi
Mahsa Veisi Neda Suleimani -
Open Access Article
448 - The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather)
yazdan shirmohammadi Parisa Abyaran zeinab hashemi baghi Gholamreza Taleghani -
Open Access Article
449 - Enhancing Tourism Productivity via Assessment of Factors Affecting the Introduction of Traditional Iranian Markets as a Tourism Brand: The Case of Tabriz Market
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Open Access Article
450 - Designing a Brand Model in Social prodution to Improve Domestic Clothing Industry
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Open Access Article
451 - The Impact of Internal Branding on Anti-Citizenship Behavior: The Mediating Role of Person-Organization Fit
Ahmad Kazemi Gorji Akram Hadizadeh moghadam Mohammad Hamidian Sajad Mazarei -
Open Access Article
452 - Designing an Organizational Identity Model with a Focus on the Role of Employer Brand Based on Grounded Theory: The Case of Saipa Corporation
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Open Access Article
453 - Designing an Employer Brand Model in Small and Medium Industries Using Meta-Synthesis Method: Human Resource Productivity in Focus
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Open Access Article
454 - Investigating the Effect of Marketing Capabilities on Organizational Productivity with the Mediating Role of Brand Equity
Naser Seifollahi -
Open Access Article
455 - Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity
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Open Access Article
456 - Designing an Optimal Model for Human Resource Brand in Iranian’ Estate Organizations (in Line with Human Resource Productivity)
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Open Access Article
457 - The Role of Market Orientation in Improving Brand Performance in the International Markets
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Open Access Article
458 - Investigating Factors Affecting Brand Equity with Respect to Mediating Role of Productivity in Major Steel Companies
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Open Access Article
459 - Meta method approach; In the significant areas of urban brand studies in the field of competitiveness
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Open Access Article
460 - The Impact of Tourism Destinations Social Responsibilities on the Their Brand Equity from Domestic Tourists’ Perspectives (Case Study:Tabriz City)
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Open Access Article
461 - Effect of Customer-based brand equity on brand image in the hotel industry (Case Study: : five star hotels Tabriz City)
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463 - Studying the Subjective Layers of Urban Spatial Justice in the Parand New Town
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464 - Investigating the Role of the Brand in the Sustainable Development of Tourism (Case Study: Shahroud City)
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465 - Weighing and Prioritizing Branding Components of Tourism Objectives by Combining Meta synthesis Approach and Logistic Fuzzy Programming Preferences
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466 - The impact of diversification on risk reduction: using a mix of Merton model and random matrix approach to take into account non-stationary
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467 - Identify and explain the components and effective indicators of employer branding in the Statistics Center of Iran
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468 - Effects of Brand Experiences on the Customers Willingness to Pay More
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Open Access Article
469 - تأثیر ادراک مصرفکنندگان از کشور مبدا برند بر ارزش ویژهی برند محصولات
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470 - Providing Marketing Strategies Based on Studying the Role of Passion toward Brand, Self-Expression and Self-Brand Integration in Building Brand Trust
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471 - New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty
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Open Access Article
472 - Prioritization of factors affecting the occurrence of slope movements and preparation of a zoning map of the risk of its occurrence using a new random forest algorithm (Case study: part of the catchment area of Latian Dam)
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473 - Spatial analysis of landslide risk with emphasis on geomorphological factors using stochastic forest model (Case study: Larestan city in Fars province)
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Open Access Article
474 - Landslide Hazard Regionalization Using Analytical Hierarchy Process and GIS Techniques (Case Study: Zarand Watershed)
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Open Access Article
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477 - Ranking of Effective Criteria in the Brand Building of Tabriz Market Using the Path Analysis Model (A Case Study of Tabriz Market)
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478 - Ranking Urban Areas Based on the Distribution of Land use and Urban Services and its Impact on Population Spatial Distribution (A Case Study of the regions of Marand)
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480 - Assessing and Evaluating the Vulnerability of Buildings against Earthquakes (A Case of Marand)
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481 - Identification and Analysis of Influential Components on Sustainable Urban Revenue Generationwith an Emphasis on Urban Branding (A Case of Urumia)
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Open Access Article
483 - Competitiveness of New Cities (Study Sample: Parand New City)
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485 - Comparison the Calibration of Call Option Pricing Models Based on Stochastic Volatility and Generalized Integral Transformation Technique
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486 - Customer Behavior Analysis of the Bank Industry: Grounded Theory Approach
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487 - Structural and content investigation of lyrical Bayati of Hakimabad, Qasemabad and Sadrabad villages of Zarandieh city (Markazi Province)
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488 - Presenting financial bankruptcy risk prediction model of stock and transborder companies using machine learning algorithms
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489 - Adaptive Neural Network Dynamic Surface Control for Nonlinear Stochastic Systems in The Strict-Feedback Form with Prandtl-Ishlinskii Hysteresis in The Actuator
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490 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city)
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491 - Evaluation of Tourism Development Strategies Based on Brand Equity (a case study in Shiraz, Isfahan and Hamedan)
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492 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
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493 - Explaining the Paradigm Model of the Urban Branding Process through Analyzing the Qualitative Content of Isfahan's Strategic Branding Plan
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494 - The Effect of Culture on Brand Loyalty Mediated by the Role of Brand Performance and Brand Identity (A Case Study of Five-star Hotels in Mashhad)
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495 - Investigating the Role of Urban Branding Model in Development of Tourism in Gilan
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496 - The Evaluation of Health Tourism Branding Indicators in Mashhad Metropolis
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Open Access Article
497 - The Role of Tourism Boards in the Development of Tourism in Isfahan
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498 - The effect of negative experiences from online food delivery platforms on the desire to avoid and the desire to retaliate in the tourism industry (Tehran city case study)
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499 - Content Analysis of Various Types of Newsjacking by Iranian Tourism Brands: A Case of Alibaba
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500 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan)
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501 - A Critical Analysis of Prospect 3 Based on Nation and Macalister's Four-Strand Framework.
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502 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
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Open Access Article
503 - Investigating the effect of social networks on consumer purchase intention among social network users
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Open Access Article
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510 - The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand
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Open Access Article
511 - The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership
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512 - Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs
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Open Access Article
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Open Access Article
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Open Access Article
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Open Access Article
529 - برآورد روند ژنتیکی تولید شیر روزآزمون توسط شکل لگاریتمی تابع وود با استفاده از یک مدل تابعیت تصادفی
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532 - ارتباط چندشکلیهای ژن IGF-I با صفات لاشه در گوسفندان نژاد مهربان با استفاده از روش SSCP
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539 - Internal Branding Model Design Islamic Azad University of Isfahan Branch (Khorasgan)
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540 - Causal mapping of successful brand in Iran higher education (case study: Technical and Vocational University)
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Open Access Article
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Open Access Article
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Open Access Article
546 - Genetic evaluation of first calving Iranian Holstein dairy cattle at different test days.
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Open Access Article
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Open Access Article
548 - An Analysis of the Potential Abilities of Branding of Bandranzli, with an Emphasis on the Physical and Spatial Components, from the perspective of the mental images of the local stockholders of the brand locator
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Open Access Article
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Open Access Article
550 - Investigating the Effect of Tourism Destination Brand Involvement on the Destination Brand Equity and the Tourism Destination Revisit Intention (Yazd City as a Case Study)
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554 - Analysis on the role of Social Capital in Capacity Building of Shairaz Brand (Case Study: District 2 of Shiraz)
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Open Access Article
555 - The effect of citizen education and cultural events on the promotion of the brand of the creative city of Rasht
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Open Access Article
556 - اثر شوری کلرید کلسیم بر فاکتورهای رشدی واریته های لیسیانتوس
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Open Access Article
557 - Dynamics of Global Agricultural Productivity and Democratic Governance Structure: Implications for Sustainable Food Supply
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558 - Influence of social values and corporate responsibility in the production of dependency between consumers and products
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559 - Presenting a model of social harms of earthquake-stricken women in Bam
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560 - Social Analysis and Presentation the Indigenous Model of the Impact of Tehran Shopping Centers Brand Image on Female Consumer Behavior
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561 - The Study of the Relationship between the Quality of Social Services on Eigenvalue of Brand Name from the Perspective of the Consumer Society in Shirvan Hotel Industry
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562 - عوامل موثر بر تصمیم به کشت و توسعه کشت زعفران در شهرستان مرند
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563 - طراحی مدل استراتژی بازاریابی صادرات چای برای بازارهای هدف
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564 - بازارمدار یا عدمبازارمدار: تحلیل وضعیت جنسیتی کشاورزان خردهپای سیبزمینی شیرینکار در جنوب شرق نیجریه
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565 - مدل مسئولیت اجتماعی شرکتها در حوزه بازاریابی سبز با تاکید بر وابستگی به برند از دیدگاه مصرفکنندگان محصولات ارگانیک
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567 - Presenting a co-creation model of brand value with customers in the dairy industry with a future research approach
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570 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method
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573 - A Reflection on the Gap Between the Current and Desirable State of a Successful Brand in a Technical and Vocational University
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Open Access Article
596 - The Study of Chaos Phenomenon in TEDPIX of Tehran Stock Exchange
محمد نمازی زهره حاجیها حسن چناری بوکت -
Open Access Article
597 - The Merging and the efficiency of banking industry in Iran
Hamid Shahrestani Soghra Ghobadi -
Open Access Article
598 - Designing and Testing the City Branding Model (Case Study: Guilan Province)
shahram shahabi Narges Delafrooz Ali Gholipour Soleymani Mohammad Taleghani -
Open Access Article
599 - Optimal inflation rate measurement for minimizing economic inequality: The dynamic stochastic general equilibrium approach
Alireza Azizi Hashem Zare Abbas Aminifard Jalil Khodaparast Shirazi -
Open Access Article
600 - Provide a brand affiliation model based on brand experience with customers of shopping malls and malls
Hamed Asl Roosta Abdollah Naami Abdolhamid Hajipoor Ahmad Sardari -
Open Access Article
601 - Interpretive structural modeling of brand performance with an approach to improve financial performance in industrial markets with a focus on the petrochemical industry
Shahram Eshragh Narges Del Afroz Kambiz Shahroodi Yalda Rahmati -
Open Access Article
602 - The Role of Cultural Diplomacy in Japan's Nation Branding
Seyed Davood Aghaee MILAD ADIB SERESHKI -
Open Access Article
603 - Comparing Different Modeling Techniques for Predicting Presence-absence of Some Dominant Plant Species in Mountain Rangelands, Mazandaran Province
Mansoureh Kargar Davod Akhzari Amir Saadatfar -
Open Access Article
604 - Investigation of Carbon Sequestration Potential in Four Species Including Atriplex canescens, Haloxylon persicum, Artemisia sieberi and Agropyron desertorum (Case Study: Zarandieh, Saveh, Iran)
Seyedeh Khadijeh Mahdavi Mohsen Esmaili -
Open Access Article
605 - Analyzing Grand Ayatollah Behjat's approach to politics (from opinion to action)
abbas taghvaee -
Open Access Article
606 - Model presentation for developing brand-consumer relationships in the hotel industry based on Grounded Theory
hamid alizadeh Bahram kheiri Seyed Abbas Heydari -
Open Access Article
607 - Providing a business brand management model based on business process management
Farzaneh Zare Mehrjerdi -
Open Access Article
608 - Designing and optimizing the value creation model for bank customers in the process of creating a common brand value.
hamidreza kojouri vahidreza mirabi hosin safarzadeh -
Open Access Article
609 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
Mohammad nafeii Leila andervazh Hamidreza saeednia -
Open Access Article
610 - Identify the parameters that determine brand value and provide a model for brand pricing and valuation
vahidreza nesabi Bahram kheiri hamidreza yazdani -
Open Access Article
611 - Identifying Operational, Cognitive, Affective and Behavioral Consequences of Brand Schizophrenia: Grounded Theory Approach
Hamid Tahmasebifard Bahram kheiri Mandan Momeni -
Open Access Article
612 - Impending of brand equity aspects on creat customers satisfaction and loyalti
Milad Farzin Majid Fani Marzieh Sadeghi -
Open Access Article
613 - Design and presentation of brand personality marketing model to enhance customer loyalty
reza begmoradi Alireza Rousta Esfandiar Doshmanziyari -
Open Access Article
614 - Providing a fuzzy AHP and fuzzy DEMATEL approach in order to rank branding effective factors based on grounded theory
Esa Fahim Mojtaba Purslemi Ali Hosein zadeh Mohammad Ghasemi namaghi -
Open Access Article
615 - The effect of employer brand and its dimensions on employees' satisfaction
Afrooz Sefidgar Hossein Vazifehdoust -
Open Access Article
616 - Investigating the effect of emotional labor on employees' brand image of the organization considering the intermediate variables of organizational commitment and service quality (Case study: BMI)
Sayyed majid sayyed Hosseini sina Nematizadeh Mirfeiz Fallah -
Open Access Article
617 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
hossein norouzi fatemeh darvish ali shojae -
Open Access Article
618 - Provide a model of random buying behavior tailored to internal and external factors and characteristics of customers using the Grounded theory method (Case study: Khorramabad Welfare chain store)
seyed najmeddin mousavi maryam moumeni fatemeh akbari pasham -
Open Access Article
619 - Designing a model for improving the mental image, awareness and recognition of the Post Bank of Iran brand in attracting customers
Ahmad Shamsi Alireza Shirvani mashaallah valikhani -
Open Access Article
620 - Designing a social media marketing model for chain stores based on brand equity from a consumer perspective
soniya behzadinasab Leila Andervazh Ebrahim albonaiemi -
Open Access Article
621 - The Effect of Ethical Marketing on Brand Credit: Mediating a Service Recovery Strategy
Behrooz Eskandarpoor Babak Heydari Iraqi somayeh saebnia -
Open Access Article
622 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
seyed reza mousavi fard seyed reza hasani -
Open Access Article
623 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh -
Open Access Article
624 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi -
Open Access Article
625 - The Impact of Social Media Content on Brand Equity based on Firm Generated Content and User Generated Content.
Amirshayan Ghazanfari Abbas Saghaei Kambiz Heidarzadeh -
Open Access Article
626 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi -
Open Access Article
627 - Identifying model of media performance with the brand equity approach in startup businesses
Akram Ghelichkhan Seana Nematizadeh seyed kamran nourbakhsh -
Open Access Article
628 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi -
Open Access Article
629 - Ranking of Factors Affecting Green Brand Selection in the Cosmetics Industry Using Mikhailov Fuzzy Hierarchical Analysis Technique
azadeh zahiri ali pirzad -
Open Access Article
630 - Identifying Factors Affecting National Brand Promotion in the Automotive Industry with Economic Approach
seyed shahab mousavi mahmud samiei nasr farhad hosseinzadeh lotfi -
Open Access Article
631 - Designing the optimal model for selecting a supplier with a focus on the brand in Sapco (Case study: Danesh Bonyan Milan Chesb Company)
shiva eslami alireza sheikh ahmad mahdijoo -
Open Access Article
632 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
sasan issazadeh nesheli mohamad reza rostami -
Open Access Article
633 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement
zahra shirazian -
Open Access Article
634 - Comparison of types of narcissism and self-conscious feelings of shame and guilt in female and male students of Tehran universities
Elahe Safaeiyan Mehrangiz Peyvastegar -
Open Access Article
635 - Designing and Validating the Structural Model of Factors Affecting Risk Appetite Based on the Grounded Theory Paradigm
Milad Nikkhah Mehdi Beshkooh Hossein kazemi -
Open Access Article
636 - Technical and economic analysis of renewable hydrogen production: A focus on the role of subsidies
Maryam Sajadi Mehdi Jahangiri -
Open Access Article
637 - Image Stitching of the Computed Radiology images Using a Pixel-Based Approach
Mahan Sedehzadeh Farokhi Fardad -
Open Access Article
638 - Predicting the Next State of Traffic by Data Mining Classification Techniques
S.Mehdi Hashemi Mehrdad Almasi Roozbeh Ebrazi Mohsen Jahanshahi -
Open Access Article
639 - A model to evaluate refah bank of television advertising effectiveness with the structural equation modeling approach in community
korosh saeidi Ali akbar farhangi Mohammad Soltanifar -
Open Access Article
640 - Legal Jurisprudential Investigation of Maternal Child Custody: Challenges and Solutions
Ameneh Mazlumzadeh Abdolreza Jamalzadeh Roghayeh Shahabi -
Open Access Article
641 - Modeling of Gold coin futures with stochastic differential equations
Rahele Baqeri mohammadreza setayesh Reza Radfar -
Open Access Article
642 - Comparison of the performance of Merton and Heston models in predicting the price of gold coin futures contracts
Rahele Baqeri mohammadreza setayesh -
Open Access Article
643 - Optimal stock selection using bat and random forest algorithm
hosein rostamkhani behroz khodarahmi azita jahanshad -
Open Access Article
644 - Applying Random Matrix Theory Approach for Making Portfolio Enable to Beat the Market
N.S. Safavi Mobarhana Gholamreza Jafari Ali Saeedi -
Open Access Article
645 - Development of Fuzzy Random Optimization Model Mean-Developing a fuzzy random portfolio optimization model Considering Investor's Risk Attitude
Hosein Didehkhani Ebrahim Abbasi Amir Shiri Ghehi Mohammad Moshari -
Open Access Article
646 - The use of F.MCDM Combined to Improve the Performance of Stock Selection In the Stock Exchange (Case Study: Cement Industry)
zohreh zia Zahra Pourzamani -
Open Access Article
647 - Predicting the Direction of Stock Market Prices Using Random Forest
elham gholamian sayyed mohammad reza davoodi -
Open Access Article
648 - Investigate the Operation of Random forest and Deep neural networks on Statistical Arbitrage Strategy
alireza Fazlzadeh Jafar Haghigha Faranak Pourkeivan vahid ahmadian -
Open Access Article
649 - The Influence of Mystical Ideas on the Architectural Decorations of Ilkhanid Period Buildings (Case Study of Varamin Grand Mosque)
Lida Balilan Asl Hannaneh Fayyaz Moghaddam Roghayyeh Ghaffari Hafez -
Open Access Article
650 - Place Marketing through Urban Entrepreneurship Approach (Case Study: Rasht Historic Cultural Axiom)
Vahid Feizkhah Behzad Malekpour Asl -
Open Access Article
651 - Presenting the developed model of Benish model with emphasis on the special characteristics of the company using neural network, vector machine and random forest
Kiumars Pourgadimi Saeed jabbarzadeh Kangarloui Jamal Bahri Sales -
Open Access Article
652 - Random fixed point theorems with an application to a random nonlinear integral equation
R. A. Rashwan H. A. Hammad -
Open Access Article
653 - A solution of nonlinear fractional random differential equation via random fixed point technique
R. A. Rashwan H. A. Hammad -
Open Access Article
654 - A generalization of Bertrand's test
A. A. Tabatabai Adnani A. Reza M. Morovati -
Open Access Article
655 - Numerical solution of second-order stochastic differential equations with Gaussian random parameters
R. Farnoosh H. Rezazadeh A. Sobhani D. Ebrahimibagha -
Open Access Article
656 - Heat Transfer in Three-Dimensional Flow along a Porous Plate
RAKESH DUBE -
Open Access Article
657 - A Note on Solving Prandtl's Integro-Differential Equation
Atta Dezhbord Taher Lotfi -
Open Access Article
658 - Partial pseudo-triangular entropy of uncertain random variables with application to portfolio risk management
Seyyed Hamed Abtahi -
Open Access Article
659 - ON THE ALMOSTLY SURE CONVERGENCE OF THE SEQUENCE D_P,Q
Hamid Reza Moradi Einolah Deiri -
Open Access Article
660 - APPLICATION OF THE RANDOM MATRIX THEORY ON THE CROSS-CORRELATION OF STOCK PRICES
F. Sotoude Vanoliya A. Pourdarvish Heydari -
Open Access Article
661 - Studying the effect of white saxaul (Haloxylon persicum) and fourwing saltbush (Atriplex canesces) plantation on soil physico-chemical properties in rangelands of Mallard-Zarandiyeh
Abbas Ahmadi Hamid Toranjzar Masoud Gomarian Sohrab Pagnameh -
Open Access Article
662 - The Effects of Foliar Application of Salicylic Acid and Ascorbic Acid on Morpho-Physiological Traits of Pistachio Seedlings under Drought Stress
Elham Ebrahimpour Bahman Panahi Alireza Talaie Iraj Tavassolian -
Open Access Article
663 - Evaluation of the Tolerance of Four Pistachio Rootstocks to Salinity Stress Based on Morphological, Physiological and Biochemical Parameters
Samanah Hakimnejad Hamid reza Karimi Seyyed Rasoul Sahhafi Majid Esmaeilizadeh(new) -
Open Access Article
664 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
sahar kheyri -
Open Access Article
665 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
roghayyeh khorrami hossein boodaghi -
Open Access Article
666 - The Effect of Brand Evidence, Brand Attitude, Brand Hearsay on Brand Loyalty. Case Study (Leather Companies in the City of Tabriz)
Anisa Arya -
Open Access Article
667 - The Effect of Word of Mouth Advertising on Customer Preferences
siyamak farrokhi ali Yavari jafar beikzad -
Open Access Article
668 - The Study of the relationship between Exchange Rates and the Total Factor Productivity (TFP) Growth: An Empirical Analysis Based On Panel Data in Selected Countries
Mohammad Reza Shahab -
Open Access Article
669 - Effects of different plant density on yield and yield components of sunflower oil in the region of Bam Roudab
E. Mehrabi Gohari R. Taghizade Mehrjardi -
Open Access Article
670 - Primary Placental Dysfunction Development Features in Women at High Risk and the Prognostic Value of Biochemical Screening
Iryna Marynchyna Svitlana Pecheriaha -
Open Access Article
671 - Presenting the developed model of benish model with emphasis on audit quality fea-tures using neural network, vector machine and random forest
Kiumars Pourgadimi Jamal Bahri Sales Saeed Jabbarzadeh Kangarluei Akbar Zavar Rezaee -
Open Access Article
672 - Ability of Machine Learning Algorithms and Artificial Neural Networks in Predicting Accounting Profit Information Content Before Announcing
Hossein Alizadeh Majid Zanjirdar Gholam Ali Haji -
Open Access Article
673 - Dietary Effects of the Synbiotic Biomin Imbo on Survival and Growth Performance of the Oranda GoldfishCarassius auratus v
سمانه بشکاردانا بابک مقدسی حامد منوچهری -
Open Access Article
674 - The Estimation of Genetic Parameters for Milk Production Trait in Holstein Cows in Mahdasht of Sari Using Test Day Records
شهاب الدین قره ویسی روح الله عبدالله پور ذبیح اله کالاشی -
Open Access Article
675 - The Comparison of Serumal Level of Prolactin Between Women with Polycystic Ovarian Syndrome and Control Group
سیدپیمان مقدسی غلامحسن واعظی سیدمهدی کلانتر -
Open Access Article
676 - Studying of Epic Characteristic of Jarira , with an Approach to the Theory of Intera-texualism ( Based on the Shahnameh of Ferdowsi, Pre-Islamic Texts and the texts of Islamic Era )
Fatemeh Haji Rahimi Kianoosh Biranvand -
Open Access Article
677 - تحلیل واماندگی و آسیب خستگی یک میل موجگیر تحت آزمون خستگی
محمد شرعیات امیر گنجیدوست -
Open Access Article
678 - Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance
Zahra hosseinnejad shamsodin nazemi fariborz rahimnia -
Open Access Article
679 - Strategic Review of virtual social media as a medium role in creating brand equity
Babak Farbodiam aliakbar farhangi mohamad soltanifar -
Open Access Article
680 - Strategic Orientation Model and its Impact on Firm Performance: The Moderating Role of Environmental Turbulence (case study: food industry of Iran)
Zohreh Dehdashti Shahrokh Nader Mazloomi mohamadtaghi taghavifard Hasan Biabani -
Open Access Article
681 - Investigating the Impact of Entrepreneurial Orientation on Business Growth Through Branding
farzad Fesharaky saeed sehat seyed mosavi -
Open Access Article
682 - Identifying and Ranking the Consequences of Internal Branding with the Structural Equation Approach (Case Study of Islamic Azad University, Khorasgan Branch)
Hooman amirahmadi mehrdad sadeghi siyamak korang beheshti -
Open Access Article
683 - Designing a Branding Model in the Iranian clothing industry
Forouzandeh Azimi hosain vazifehdost Hamidreza saeednia -
Open Access Article
684 - Role of Brand Dynamics in Strategic Positioning of An International Business (Case study: A Handcraft Store Named Dasto)
Gholamreza Amini Khiabani Karim Hamdi -
Open Access Article
685 - Culture and its role in the public diplomacy
noozar shafihi farhad ghanbari aziv kiani -
Open Access Article
686 - Comparing Different Methodologies Used To Ensure the Security of RFID Credit Card: A Comparative Analysis
Rohit Sharma Anuj Kumar Agarwal P.K Singh -
Open Access Article
687 - Developing the Model of the Role of Communication Marketing on the Brand Love of Iran Futsal Premier League Fans (Case Study: Mashhad Farsh Ara Sport Cultural Club
کیانوش شجیع سید مرتضی عظیم زاده فرشته ادیب روشن رضا حیدری -
Open Access Article
688 - Factors affecting brand narcissism in the sports industry
زهرا بزرگ زاده abolfazl farahani farideh ashraf ganjoei علی محمد صفانیا mohsen baqerian -
Open Access Article
689 - The Effect of Formulation of Persepolis Club Identity on Brand Equity in Iran Football Premier League
mojtaba ghorbani mehdi naderinasab ahmad raghamani -
Open Access Article
690 - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption
mehrad atashi Reza nikbakhsh abolfazl farahani alimohammad amirtash alimohammad safaniya -
Open Access Article
691 - Explaining and Prioritizing the Brand Evaluation Indicators of the Iranian Futsal Super League Clubs
amirmasoud mohammadi nima majedi zahra nobakhat -
Open Access Article
692 - Developing Brand Value Co-Creation Model in Football
bahador haghighi hossein eydi keyvan shabanimoghadam -
Open Access Article
693 - Prioritizing the Factors Affecting the Branding of the Iranian Football League
محمد ملکی سید عماد حسینی rasoul tarighi -
Open Access Article
694 - Developing an Entrepreneurial Model with an Emphasis on Sports Tourism
jafar hidari mehdi savadi hamidreza saybani -
Open Access Article
695 - Strategic themes of branding in sports
Rasool Nazari -
Open Access Article
696 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi -
Open Access Article
697 - The dream of the hardware superpower and the realities of the new world; the historical perception of branding and the national image of Russia in Iran
yaser kahrazeh -
Open Access Article
698 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns
Farnood Hasani Ataollah Abtahi Hamid Reza Hosseini Dana Mohammad Soltanifar Mohsen Ghadami -
Open Access Article
699 - Identifying Factors of Employer Brand in Sugarcane Industry in Khuzestan Province and Proposing its Pattern via Thematic Analysis
Rostam ALipour Mansoure Moradihaghighi Farshad Haji Alian -
Open Access Article
700 - Strategic Protein Supplementation to Increase Milk Production in Crossbreed Cows Grazing on Tropical Pastures
J.R.M. Ruas P.R.M. Conceição D.S. Queiroz V.M. Gomes M.D. da Costa V.J.G. Mota M.A.S. Novaes G. Virginio Junior E.A. da Silva -
Open Access Article
701 - Designing a Multi-Product Supply Chain Model Despite Disruption in the Supplier With A Stable Mathematical Optimization Approach in Refinery Maintenance Industries
Simin Orji Hojat Nabovati -
Open Access Article
702 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
marzieh yarizanganeh Alireza Nik Seresht -
Open Access Article
703 - Identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
704 - Transformative learning environment design: based on grounded theory
zahra vahidi kambiz poushaneh Ali Akbar Khosravi Babadi mahshid izadi -
Open Access Article
705 - Investigating the impact of human resources entrepreneurial personality on the city brand with the aim of creating a sustainable income
bahram ebrahimi Mojtaba Tabari -
Open Access Article
706 - The relationship between organizational silence and organizational forgetfulness with employee performance Ministry of Science, Research and Technology
Fatemeh Rashid chehre bargh MAHBUBEH ABDOLLAHI -
Open Access Article
707 - model of brand community online impact on brand performance and brand equity With emphasis on the role of social capital (Case Study: manufacturing company of Sony media products)
Narjes Ebadati Bagher Saroukhani Ali Akbar Farhangi -
Open Access Article
708 - Investigating the constituent factors of the employer's brand based on the company's social responsibility
leila gorizan Seyed Aliakbar Ahmadi Vahid Chenari -
Open Access Article
709 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
Hormoz Mehrani Mansoureh sadeghi Majid saftari -
Open Access Article
710 - The effect of viral, sensory and direct marketing on brand revival (case study of Arj Co.)
somayeh mazlumzade farideh hagh shenase ashani -
Open Access Article
711 - Describing the model of relationships between brand components, student behavior, credibility and value of the university brand in the Iranian educational system
Mohammad Reza Khanari Saeed Safariyan Hamedani Omeh Kolsoom Gholam Hosseinzadeh -
Open Access Article
712 - Designing a model of factors affecting the cooperation between education and municipalities in order to achieve the goals of the Education Transformation Document
Saber Hedari Fardin Batmani Fardin Abdoalahi -
Open Access Article
713 - Social learning and social standing are the most effective main themes of branding public managers
Azam Sanaei Akbar Etebarian Khorasgani Alborz Gheitani Ali Rashidpoor -
Open Access Article
714 - Interactive and synchronic system in Pourandokht and Eskandar’s encounter
kobra bahmani -
Open Access Article
715 - Frequency Analysis of themes in the third Book of Masnavi
Mohammad Navid Bazargan -
Open Access Article
716 - The study of reason and its subgroups in the fourth Book of Masnavi
Mahbubeh Golmohammadi mohammad navid bazargan -
Open Access Article
717 - Brand Transgression and it’s Consequences in the Iranian Banking Industry
Gholamreza Shahbazi ُSoleyman Iranzadeh Bagher Asgarnezhad -
Open Access Article
718 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی -
Open Access Article
719 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى -
Open Access Article
720 - Designing a Model of Consumer Reaction to Negative Brand Events in the clothing Industry
solmaz sadrjahani leila Andervazh -
Open Access Article
721 - Formation of Social Brand Engagement through User-Generated Content: Meta Synthesis Technique
تحفه قبادی لموک Zaniyar Ghorbani Alireza Pirhayati behrooz bayat -
Open Access Article
722 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
Saeed Landaran Esfahani Hadi Nosuhi Dehnavi -
Open Access Article
723 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
Mahmoud Ahmadi Sharif jahed sadani -
Open Access Article
724 - Investigation the impact of social media, acquiring knowledge from it and the moderating role of social media's strategic capability on brand innovation studied by electronic equipment manufacturing companies in Shams Abad Industrial Park
Seyedeh Ronak Khoshravesh Astaneh Mahmud Ahmadi Sharif -
Open Access Article
725 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company)
Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi -
Open Access Article
726 - The Effect of Content Quality of Social Networks on Brand Awareness and Purchase Intention with Filling the Online and Offline Gap Perspective
Mohammad Reza Kousheshi Mohammad Faryabi -
Open Access Article
727 - categorizing brand value index in the automotive industry of Iran
mahsa karbalaei hassan hossein vazifehdoost karim hamdi -
Open Access Article
728 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari -
Open Access Article
729 - Analyzing branding obstacles in family companies using structural equation modeling
amirhossein Abdolalipour FLOR NEDAYEE Hooshmand Baghery Garebolagh -
Open Access Article
730 - Impact of market orientation on marketing performance & financial performance with mediating role of customer relationship management & brand management
Mohammad Reza Radfar -
Open Access Article
731 - Using a New Data Mining Method for Automobile Insurance Fraud Detection: A Case Study by a Real Data From an Iranian Insurance Company
Maryam Esna-Ashari -
Open Access Article
732 - Identifying and evaluating the strategic marketing model of the second brand in All Sport sports chain stores with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
733 - Policymaking in the field of the role of tourism industry in the regional development of Marand city as a case study
Abolfazl Amjadyam Ebrahim Taghavi Ali َAzar -
Open Access Article
734 - Model Design Sports Tourism Destinations Branding (Case Study: North area of Alborz province)
jafar bahari Mehdi Karoubi Manouchehr Jahanian esmaeil ghaderi -
Open Access Article
735 - Designing a City branding model with a tourism development approach in Shiraz
saeid saeida ardekani fatemeh ghanbari mohammad reza rezaaei Alireza Rajabipoor Meybodi -
Open Access Article
736 - Modeling the structural relationships between the brand equity of a tourism destination and its brand personality; Case study: Jolfa border city in East Azerbaijan province
Adel Sarikhani Sarikhani biglou mohammad reza rezaaei Ali Rahimi -
Open Access Article
737 - A wavelet-ANN-based framework for estimating air pollutant concentrations using remotely sensed data in Tehran metropolitan area
Ali Shamsoddini Mohammad Reza Aboodi -
Open Access Article
738 - Competition of Iran and America in Pistachios Global Oligopoly Market
عفت ghorbanian عبدالکریم Esmailie -
Open Access Article
739 - Evaluation of some current fungicides against downy mildew caused by Pseudoperonospora cubensis Rostovzev. on greenhouse cucumber
B. Pouzeshimiyab S.R. Fani -
Open Access Article
740 - Statistical Micromechanical Analysis of the Effects of Fiber Random Distribution on the Mechanical Properties of Fibrous Composites
M. J. Mahmoodi M. K. Hassanzadeh Aghdam -
Open Access Article
741 - A Water Consumption Prediction Model for Municipal Consumers
Sajjad Zarifzadeh Fatemeh Kaveh-Yazdy -
Open Access Article
742 - Analysis of the importance of a smart city in presenting a favorable image of Ahvaz metropolis for the purpose of effective branding
Mahyar Sajadian Mohammad Ali Firoozi Ahmad Pour Ahmad -
Open Access Article
743 - Evaluation of branding techniques in image formation of Bushehr city with emphasis on three groups of tourists, citizens and urban experts
gholamreza moradi mehran alalhesabi -
Open Access Article
744 - Identify and prioritize brand equity components for tourism purposes (Case study of Khalkhal city)
Asgard Shahmari kalestan arash farhoudi -
Open Access Article
745 - The relation between urban vitality and sense of place attachment (Case study: Qaen city)
ahmad asadi mehdi mododi Saeed Hossein Abadi -
Open Access Article
746 - Spatial analysis of urban smart growth indicators in middle Cities (Case Study: Marand city)
sakineh khandani Mohammad Ali Safarlue bashir beygbabaye -
Open Access Article
747 - housing choice, based on demographic characteristics of households, using discrete choice experiment method, in Isfahan city
Sayed Mohamadreza Miralaei mahmood mohamadi MORTEZA SAMETI -
Open Access Article
748 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari -
Open Access Article
749 - The Effect of Residents' Satisfaction on Tourism Destination on Oral Advertising by Mediating Place Attachment and Destination Interaction in Domestic Tourist Attraction(Study of tourists in Masouleh and Castle of Rudkhan)
yazdan Shermohammadi seed Isaac Jalalian Mandsour Rezaali Maryam Bahrami -
Open Access Article
750 - Presenting a brand personality marketing model to increase customer loyalty in tourism destinations (Case study: Kish Island)
Reza Begmoradi alireza rousta Esfandiar Doshmanziyari -
Open Access Article
751 - A set of effective factors in creativity (competitive advantages and existing capacities) in order to achieve urban branding (Case study: Damghan city)
Mostafa Foadiyan Zeinab Karkehabadi Saeed Kamyabi -
Open Access Article
752 - The influence of determining factors in sustainable branding of coastal tourism destinations (case study: Bushehr port)
ghplamreza amininejad mohammad gholami Hossein Mozaffari -
Open Access Article
753 - The Impact of Urban Infrastructure Principles on Improving Citizens' Satisfaction (Case Study: Andisheh and Parand)
Parvaneh Mozhgani Laala Jahanshahlou farhad Hosseinzadehlotfi azita rajabi -
Open Access Article
754 - Designing a clothing brand identity model for women: Qualitative content analysis
masoud ghorbani dolatabadi Shahnaz nayebzadeh seyyed hasan hatami nasab rahim zare -
Open Access Article
755 - The effect of the expected benefits of female tourists on the choice of urban destination brand of families through the active participation of tourists (case study of Shiraz city)
Yazdan Shirmohammadi abouzar. Mokhtari amene kamali sarvestani -
Open Access Article
756 - The Relationship between Educational Dynamic, and Educational Brand with Perceived Educational Trust (Case Study;Viewpoints of Mahallat Branchs' Faculty members)
فرهاد Shafiepoor مریم Mosivand -
Open Access Article
757 - Designing an educational branding model with Mixed method approach approach (Case study: technical and vocational institutes in Tehran)
zahra sadat montazeri reza aghamoosa abdollah naami adel fatemi -
Open Access Article
758 - Consequences of Value Co-creation Strategy in Educational Services
Fatemeh Zargaran Khouzani Hossein Rahmanseresht seyed mohammad sobhani fatemeh fakhri -
Open Access Article
759 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii -
Open Access Article
760 - Explaining Brand Loyalty in B2B Models in Comparison with B2C
ُSeyed Javad Mohammadi ابوالقاسم ابراهیمى Shahrzad Tayaran Sedighe tootian -
Open Access Article
761 - Designing the national sports brand model in the country's sports
HAMID MOEINFARD پریوش نوربخش سید نعمت خلیفه Abbas Khodayari -
Open Access Article
762 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
Hossein Farsiani Hormoz Mehrani mohsen mohammadian saravi Hamidreza Saeednia -
Open Access Article
763 - Moringa and Sesbania Leaves in Layer Chicken Pens as an Edible Environmental Enrichment: Effects on Performance and, Physical and Organoleptic Properties of Eggs
S. Vijayakumar S.T.D. De Silva N.S.B.M. Atapattu D. Senaratne M. Pagthinathan -
Open Access Article
764 - Identifying Factors Affecting the Success of Branding of Small Economic Enterprises through Participation in Sports
HANIEH Amani Ehsan Asadollahi -
Open Access Article
765 - Designing the Brand Identity Model of Citizen Sport in Iran
Ehsan hassannezhad Shandiz Mohammad Reza Esmaeilzadeh Ghandehari Seyyed morteza Azim zadeh -
Open Access Article
766 - The relationship of parental bonding in the developmental period with grandiose and vulnerable narcissism: the mediating role of attachment anxiety
Saeid Shah Hoseni Tazik چنگیز رحیمی Norollah Mohammadi Abdolaziz Aflak seir -
Open Access Article
767 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones
سید هادی سید فضلی vahidreza mirabi karim hamdi -
Open Access Article
768 - Analyzing the Effect of User-generated Content Management on Brand Social Engagement with the Mediating Role of Brand Trust and User Interaction
Zaniyar Ghorbani Tohfeh Ghobadi Lamuki Alireza Pirhayati Behrooz Bayat -
Open Access Article
769 - Representation of Gender Roles in Cultural Branding with Emphasis on Women Role from Cultural Psychology Perspective
Ghasem Zarei Niksa Jabari Kordlar -
Open Access Article
770 - Identifying Factors of Value Co-creation and Brand Effectiveness of Iran's Knowledge-Based Sports Companies
Ali Reza Amini Mohammad Reza Moradi Rasul Nazari
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