Developing strategic policies for urban management: case study Marand
Subject Areas : Geographyحمید پیرعلیلو 1 , Bashir Beygbabaye 2 , parviz Nowruzi sani 3
1 - Department of Geography and urban planning, Marand Branch, Islamic Azad university, Marand, Iran
2 - Associate Professor Of Department of Geography and Urban Planning, Malekan Branch, Islamic Azad University, Malekan, Iran
3 - Department of Geography and Urban Planning, Marand Branch, Islamic Azad University, Marand, Iran
Keywords: urban managemen, strategic management, marand, oregan, swot,
Abstract :
The present study addresses the future prospects of urban management of Marand, specifically to study the problems and issues of urban management as well as providing solutions to improve its status. The main purpose of the research is to answer the question of what people and experts have about the causes of the problems of urban management in Marand, and with what road map there can be defined and achieved a perspective for urban management. The method used in this research is descriptive and analytical, and it utilizes the Oregan social vision model. In the third step, a SWOT analysis model has been used. Oregan model is used to plan the process of strategic vision development in local communities. One of the most important advantages of this model is to adapt to different conditions and environment. The Oregan model is a process composed of four steps, each of which is built on the basis of a simple question: Where are we now? Where are we going? where shall we be? How to get there? Then, in different time intervals, monitoring of the implementation status in order to overcome the shortcomings would be possible. In this research, after analyzing the status quo, using collaborative planning and making questionnaire and receiving the opinions of citizens and experts, different perspectives have been defined for the city and, consequently, the necessary strategies are presented. The results show that the urban management of Marand is not in a suitable position, and it is necessary for the management to try to improve the lives of citizens with the aim of reducing the weak points and avoiding threats based on the strategies for resolving problems and crises of urban areas, attracting citizens, creating well - being for people, creating financial stability, and building administrative stability
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