• List of Articles اعتماد

      • Open Access Article

        1 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
        Reza Pourmohammad morad rezaei dizgah
        In these years due to intense competition companies have forced to use tools and methods for enhancing their customer retention. There effective and common strategies for improving this issue. One of these significant and important strat More
        In these years due to intense competition companies have forced to use tools and methods for enhancing their customer retention. There effective and common strategies for improving this issue. One of these significant and important strategies is relationship marketing. This research accomplished in order to investigate the effect of relationship marketing on customer retention through customer engagement considering customer citizenship behavior within broiler manufacturers in province of guilan (north of Iran) . This is descriptive survey research based on data collecting. Statistical population were selected among consumers of broiler industry’s products by non-probability sampling method. Data collecting tool were questionnaire and sample size were 150. For testing reliability cronbach’s alpha test was used. For analyzing dates used Amos Graphic and SPSS. Results showed that trust and conflict handling as relation marketing elements have positive and significant effect on customer retention through customer engagement , and also results showed that customer citizenship behavior has no significant effect on relationship of customer engagement and customer retention. Manuscript profile
      • Open Access Article

        2 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
        مهرداد رحیمیان hiro eisavei
        Fierce competition, narrowing of markets and ever-increasing changes in the needs and demands of customers have turned the topic of customer loyalty into one of the most important keywords in marketing literature. The purpose of this research is to investigate the effec More
        Fierce competition, narrowing of markets and ever-increasing changes in the needs and demands of customers have turned the topic of customer loyalty into one of the most important keywords in marketing literature. The purpose of this research is to investigate the effect of brand trust on customer loyalty, considering the mediating role of brand value and moderating respect and love for the brand. The current research is a descriptive-correlational research from the point of view of the applied goal and from the point of view of the method. The statistical population of the research was formed by the customers of Mashhad leather brand in Tehran, 384 people were selected as a sample. In order to select the sample, the random cluster sampling method was used to select Mashhad leather brand representatives, as well as non-probability sampling available to distribute the questionnaire among customers. Six hypotheses have been used to explain the relationships between research variables. The data collection tool is a five-point Likert scale questionnaire, whose reliability has been confirmed through Cronbach's alpha test and its validity through content validity and confirmatory factor analysis. Data analysis through PLS software has shown that brand trust and brand value have a significant effect on customer loyalty. Also, the mediating role of brand value and moderation of brand love and brand respect in the effect of brand trust on customer loyalty was confirmed. Manuscript profile
      • Open Access Article

        3 - Optimal Design of Circular Concrete Water Tanks by MCMC Subset Simulation Method
        Mohammad Aghaee Yasin Aghaee-Shalmani
        Today, one of the favorite subjects of structural engineering researchers is the methods based on the optimization of structures called RBDO, or the optimization based on the reliability of structures. In this field, optimization problems are designed and optimized acco More
        Today, one of the favorite subjects of structural engineering researchers is the methods based on the optimization of structures called RBDO, or the optimization based on the reliability of structures. In this field, optimization problems are designed and optimized according to probabilistic constraints. In the current research, the problem of optimizing the circular water tank has been optimally designed. The target function in this research is the cost of building a reinforced concrete tank, and its possible limitations include resistance and serviceability limitations such as the ratio of demand to capacity, the amount of crack width, and deformations of the structure. Designing resistance and serviceability criteria is Regulation 123 of the country's management and planning organization. Finally, to show the efficiency and proper performance of the MCMC simulation and optimization method used in this research to solve the problem of tank design, a water tank with a volume of 113 m³ has been investigated. Also, the modeling of this reservoir has been done in SAP2000 software and computer programming by MCMC method in MATLAB software. Manuscript profile
      • Open Access Article

        4 - Extending the Lifetime of Wireless Sensor Networks Using Fuzzy Clustering Algorithm Based on Trust Model
        Farshad Kiyoumarsi Behzad Zamani Dehkordi
        Wireless sensor networks (WSNs) are the safest and most widely used existing networks, which are used for monitoring and controlling the environment and obtaining environmental information in order to make appropriate decisions in different environments. One of the very More
        Wireless sensor networks (WSNs) are the safest and most widely used existing networks, which are used for monitoring and controlling the environment and obtaining environmental information in order to make appropriate decisions in different environments. One of the very important features of wireless sensor networks is their lifetime. Two important factors come to mind to increase the lifetime of networks: These factors are maintaining the coverage of the network and reducing the energy consumption of sensor nodes simultaneously with the uniform consumption of energy by all of them. Clustering, as the optimal method of data collection, is used to reduce energy consumption and maintain the coverage of the network in wireless sensor networks. In clustered networks, each node transmits acquired data to the cluster head to which it belongs. After a cluster head collects all the data from all member nodes, it transmits the data to the base station (sink). Given that fuzzy logic is a good alternative for complex mathematical systems, in this study, a fuzzy logic-based trust model uses the clustering method in wireless sensor networks. In this way, cluster-head sensors are elected from among sensors with high reliability with the help of fuzzy rules. As a result, the best and most trusted sensors will be selected as the cluster heads. The simulation results in MATLAB software show that in this way, in comparison with K-Means, FCM, subtractive clustering, and multi-objective fuzzy clustering protocols, the energy consumption in clustered nodes will decrease and the network’s lifetime will increase. Manuscript profile
      • Open Access Article

        5 - EATE-RPL: Energy Aware Trust-based Efficient RPL for Internet of Things
        farzaneh kaviani baghbadorani Mohammadreza Soltan Aghaei Farsad zamani Boroujeni
        Abstract The Internet of Things (IoT) is considered as one of the newest communication technologies for various applications. On the other hand, it has faced many challenges that one of the most important of which is related to the security. Due to many limitations, Io More
        Abstract The Internet of Things (IoT) is considered as one of the newest communication technologies for various applications. On the other hand, it has faced many challenges that one of the most important of which is related to the security. Due to many limitations, IoT is very vulnerable to attacks, and it is highly exposed to attacks due to its sensitive applications. Various studies have been introduced to improve IoT security. Most of methods have focused on improving the security of the RPL protocol (as the IoT routing standard) based on the development of trust models. However, most of these researches have considered behaviors to calculate the value of trust. This way of assessing trust is not enough due to the widespread attacks of malicious nodes. In this paper, an improved protocol called EATE-RPL is proposed based on RPL development utilizing trust models with intrusion detection system. EATE-RPL focuses on three important principles, including establishing secure and reliable routing topology, evaluating trust, and detecting malicious nodes. In the first step, the network routing topology is formed based on the trust and conditions of the nodes. In the second step, in accordance with the data exchanges, the trust of the nodes is evaluated and malicious factors are identified. The simulation results using cooja indicated the superiority of EATE-RPL in improving routing reliability and data exchange over previous operations. Manuscript profile
      • Open Access Article

        6 - Presentation a Model of Factors Affecting Adoption of Electronic Banking Based on Grounded Theory (Case Study: Maskan Bank of IRAN)
        Ali Omidi Vahid Reza Mirabi Edris Mahmoudi Mohammad Hossein Ranjbar
        Background: With the increasing development of the Internet and electronic commerce and their expansion among the people all over of the world, the way of providing bank services for the costumers has been also changed and influenced by the Internet and electronic comme More
        Background: With the increasing development of the Internet and electronic commerce and their expansion among the people all over of the world, the way of providing bank services for the costumers has been also changed and influenced by the Internet and electronic commerce. Nowadays, physical interactions (face to face) between the customer and the bank staff are so decreased and it is replaced with virtual communications between the customers and the banks. Therefore, traditional banking (referring to the branch and doing all the transactions in person) has been changed to technology-oriented banking. Objective: This research is aimed at identifying a comprehensive pattern for acceptance of electronic banking in Bank Maskan in Iran. Methods: According to the systematic pattern of grounded theory, information technology managers of Bank Maskan in 20 provinces, as experts, were participated in a deep qualitative interview. After encoding the interviews in 3 stages, a model was identified for accepting electronic banking of Bank Maskan. Findings: The results showed that 8 factors are effective as factors influencing the acceptance of electronic banking. Conclusion:.The factors such as: cost saving, perceived conveniences, customers’ needs management, perceived trust, perceived confidence, perceived performance quality, perceived technical complexity, and perceived value.have impact on the acceptance of electronic banking. Manuscript profile
      • Open Access Article

        7 - Reviewing the Relationship between the organizational Trust and Organizational Commitment in the Employees of Science and Research Branch in Islamic Azad University
        Mehdi Akbarzadeh H. Rezghi Shirsavar
        In recent decades, scientists have shown that management and organizational behavior at the opening of the bottleneck issues, technology development and production of various products is important. Great resource for people who are worthy of attention and spend more tim More
        In recent decades, scientists have shown that management and organizational behavior at the opening of the bottleneck issues, technology development and production of various products is important. Great resource for people who are worthy of attention and spend more time. Today's human resources are the most valuable resources to create competitive advantage. The decision to remain in an organization depends greatly on the level of member commitment to the organization. Commitment of the behavioral sciences as a key factor in the relationship between individuals and organizations known. Organizational commitment is a factor that increases the individual's interest and involvement. Summary: skilled and experienced professionals apart from the undesirable, destructive and cost. Seems to be effective in establishing organizational trust, organizational commitment is to maintain and improve. Therefore, this study investigates the relationship between organizational trust and organizational commitment Tehran University and research are discussed. The main purpose of the relationship between organizational trust and commitment of the staff of Tehran University of Medical Sciences and Research and identify important factors affecting organizational trust, organizational commitment and there.In this research, a component of organizational trust, loyalty, honest, stability, competency and integrity have been measured. Research results show, inter-organizational trust and organizational commitment, Science and Research Branch, Islamic Azad University, there is a significant relationship. Manuscript profile
      • Open Access Article

        8 - The Effect of Cultural Components on Life Insurance Demand from the View of Central Insurance Staff of Iran (With emphasis on Futuristic views)
        Niloufar Mirsepasi Hajieh Rajabi Farjad
        The present study aimed to evaluate the impact of cultural components on life insurance demand from the view of employees of central insurance of Iran by descriptive-correlation method. The study population is all staffs of Iran central insurance in 214. According to th More
        The present study aimed to evaluate the impact of cultural components on life insurance demand from the view of employees of central insurance of Iran by descriptive-correlation method. The study population is all staffs of Iran central insurance in 214. According to the latest statistics, the staffs are 513.A sample size of 220 is selected by Cochran’s formula. Simple random sampling method is used for sampling method. To evaluate effective cultural components on life insurance demand, a researcher-built questionnaire is used with the same title. Pearson correlation test and regression analysis are applied for data analysis. The results of study show that there is a direct and positive association between cultural components and life insurance demand. In other words, cultural components lead to the increase of life insurance demand. The results of the study show that futuristic views component has direct and positive association with life insurance demand. IN other words, futuristic views lead to increase of life insurance demand. Also, there is a direct and positive association between awareness and life insurance demand. In other words, awareness leads to the increase of life insurance demand. It is shown that there is a direct and positive association between reasoning and life insurance demand. In other words, reasoning increases life insurance demand. Also, the results of the study showed that reasoning, futuristic views and awareness was predictor of increasing life insurance demand. Manuscript profile
      • Open Access Article

        9 - Evaluation of The Relationship Between Customer Loyalty And Relationship Selling in Industrial Markets
        K. Heidarzadeh M. R. Ramezanighomi
        Examines how customers loyalty is influenced by their relationship with the firm at two distinct levels:The specific relationship customers have with their salesperson ; and the overall relationshipcustomers have with the firm . The findings highlight the importance of More
        Examines how customers loyalty is influenced by their relationship with the firm at two distinct levels:The specific relationship customers have with their salesperson ; and the overall relationshipcustomers have with the firm . The findings highlight the importance of strong customer-salespersonrelationships in the development of customers overall evaluations of the supplier firm.Furthermore , both types of relationship were found to impact positively on the probability ofcustomers exhibiting behavioral loyalty. Manuscript profile
      • Open Access Article

        10 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
        M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi
        Business organizations in B2B markets create strategies for attracting customers and gaining theirloyalty.This paper examines the importance of brand equity for customer loyalty in the food and beverageindustry of Iran. This study evaluates satisfaction, value, trust, r More
        Business organizations in B2B markets create strategies for attracting customers and gaining theirloyalty.This paper examines the importance of brand equity for customer loyalty in the food and beverageindustry of Iran. This study evaluates satisfaction, value, trust, resistance to change, affect, and brandequity in relation to behavioral and attitudinal loyalty. The results show that attitudinal loyalty isrelated with trust , satisfaction, and brand equity only. Manuscript profile
      • Open Access Article

        11 - An Examination of the Effect between Trust, Commitment and Relationship Quality In the Retailing Industry (Shahrvand Chain Stores)
        K. Heidarzadeh E. Mollaei
        Attempts to examine the concepts of Trust and Commitment, on two levels of Retail Relationships: theSalesperson level as well as the Store level, and test their impact on Relationship Quality. Based on a reviewof the literature, a conceptual model has been developed tha More
        Attempts to examine the concepts of Trust and Commitment, on two levels of Retail Relationships: theSalesperson level as well as the Store level, and test their impact on Relationship Quality. Based on a reviewof the literature, a conceptual model has been developed that links Trust and Commitment to RelationshipQuality. A number of research hypotheses have been formulated to examine the relationships proposed. Themain variables include: Salesperson Trust, Store Trust, Salesperson Commitment, Store Commitment andRelationship Quality.This article presents the result developed and discusses some empirical findings from a survey ofShoppers in Sharvand Chain Stores setting in Tehran. In particular, the two levels of relationships(Salesperson and Store level) are examined from the Customer’s Perspective, using Path Analysis (SPSS).The findings in this study indicate that for the establishment of higher levels of Relationship Quality in aCustomer-Salesperson Retail Relationship, it is very important that a customer has a high level of Trust inthe Salesperson and feels committed to the Salesperson. The importance of Commitment in RetailRelationships (Customer-Store) is stressed by its strong relationship with overall Relationship Quality.Consequently, Salesperson Trust rather than Store Trust is a significant predictor of overall RelationshipQuality. Despite that, Customers’ Interactions with the Salesperson are likely to shape their perceptions ofRelationship Quality to a certain extent. This implies that Trust and Commitment in the Salesperson is likelyto have some indirect effect on Trust and Commitment in the Retail Store. Concludes with a discussion ofthe implications of the study and provides directions for future research. Manuscript profile
      • Open Access Article

        12 - Customer perceptions of e-service quality in online shopping
        Housein Vazifehdust Donya eskandarnia
        ObjectiveInfluence dimensions of service quality in online stores(website design, reliability,trust, personalization, responsiveness) on the overall service quality, customer satisfaction andcustomer's perception which lead to purchase intentions,was reviewed.Methodolog More
        ObjectiveInfluence dimensions of service quality in online stores(website design, reliability,trust, personalization, responsiveness) on the overall service quality, customer satisfaction andcustomer's perception which lead to purchase intentions,was reviewed.Methodology descriptive (type of survey) study, society is people who have experiencedonline shopping. Sampling method was simple random sample, and sample volume was 385person. Data collection tool was a questionnaire, and Cronbach's alpha coefficient and Lisrelsoftware is used For analyzing.Research results website design and Personalization in online store, have not influence onpurchase intention. Trust, reliability, and responsiveness in an online store positively influencespurchase intentions.Research Limitations non- cooperation some online shops for insert questionnaire in theirstores, and Notcommonly online shopping among people.Managerial Implications Managersof online stores to set up an online shop mostly focused toput customer's confidence. Recommended to administrators of online stores is more attentiononthesecurity oftheir ownsaleswebsite.Originality/Value All stages of the research on the web and have been done online form. Manuscript profile
      • Open Access Article

        13 - Identification of Factors Affecting Relationship Quality in the Iran Industrial Crane Machinery Market
        M. Haghighi Nasab K. Heidarzadeh H. Shariatzade
        In the industrial marketing literature, the effects of relationship quality on commercial partners,especially industrial suppliers and buyers, has been investigated from different aspects. Positivevariables affecting the relationship, such as trust, commitment, satisfac More
        In the industrial marketing literature, the effects of relationship quality on commercial partners,especially industrial suppliers and buyers, has been investigated from different aspects. Positivevariables affecting the relationship, such as trust, commitment, satisfaction, communications andintention for long-term relationships, as well as negative variables, such as opportunism and conflict,have been considered. By identifying these variables, reinforcing positive variables, decreasing theeffects of negative variables, and developing long-term relationships, a supplier can acquire valuableresults. This research employs descriptive correlation methodology, with a sample of 79 industrialcrane buyer firms; a conceptual plan was examined by structural equation test and PLS software.Research findings indicate that suppliers can attract satisfaction and trust from buyers by maintainingand improving product properties and decreasing opportunism and conflict. Industrial suppliers alsocan enhance relationship quality by focusing on commitment, which reinforces loyalty and intentionsfor long-term relationship. Manuscript profile
      • Open Access Article

        14 - Survey of Relationship Between Social Capital and Participative Management in Gorganۥ s Medicine University
        T. Feyzi, E. Kavousi Z. Alinajafi
        In order to survey of relationship between social capital and participative management in Gorganۥ sMedicine University, social capital and its components (trust, relational network, and closeness) wereset as the independent variables, and participative management was se More
        In order to survey of relationship between social capital and participative management in Gorganۥ sMedicine University, social capital and its components (trust, relational network, and closeness) wereset as the independent variables, and participative management was set as the dependent variable. Theresults show that a direct relationship exists between trustۥ and closeness with participativemanagement. Relational network also has an indirect relationship with participative management bytrust and closeness.Moreover, trust and relational network in organization is about average, andcloseness is low along with participative management assessment.Implement participative management in organizations requires increased trust, relational networks,and closeness Manuscript profile
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        15 - Evaluation of Direct Marketing Application in Non-profit Services Organizations (Case Study: Karaj’s Art Organizations)
        M. A. Abdolvand K. Heidarzadeh M. Najafi pirasteh
        In the present competitive world of today, marketing people are looking for customers. One of theimportant communication means in business is promotion wich one of the tools is direct marketing. Asscience and technology progressed, direct marketing has extend more. As u More
        In the present competitive world of today, marketing people are looking for customers. One of theimportant communication means in business is promotion wich one of the tools is direct marketing. Asscience and technology progressed, direct marketing has extend more. As using direct marketingmethods are cammon is developed countries, and they are also used in service organizations and nonprofitinstitutions, in this research the use of these means in non-profit servise organizations isanalyzed.This research is based on practical and mensurable methods and it is limited to istatisticpopulation of art organizations in Karaj in 2009. More over a number of software including SPSSStatistics 17, LISREL 8.54, SPLS M3 are used for analyzing the data.The data is gathered and proccesed via questionaries and the results are as following:The bigger the size of an art organizations is, the higher the degree of marketing effort will be; but ithas no effect on formalization of the organization.The formalization of an art organization has no effect an external integration; however, it is directlyrelated to managerial self confidence, marketing effort, and direct marketing implementation. Thehigher the managerial self confidence is, the better the direct marketing implementation will be. Thereare no relation between marketing effort and direct marketing implementation and seson-ticketsubscription; however, marketing effort causes the increase of sales performance and fundrisingperformance. Manuscript profile
      • Open Access Article

        16 - Measuring effective components in trust and social participation for tax policy
        Alireza Rostami Abass Toolooee eshlagi Reza Radfar
        Todays, tax revenues play an important role in financing governments. The issue of increasing tax revenues and possible ways for this increase is an attractive issue for governments. Especially in a single-product economy like Iran, whose main source of income is the vo More
        Todays, tax revenues play an important role in financing governments. The issue of increasing tax revenues and possible ways for this increase is an attractive issue for governments. Especially in a single-product economy like Iran, whose main source of income is the volatile and unpredictable oil income. This research aims, while briefly introducing the presented models and classifying them, effective factors in increasing tax revenues and evaluating public trust and participation in the field of taxation have been examined and identified with a meta-integration approach, and the main components of this model include legal factors, social factors, there are cultural factors, managerial factors, political factors and managerial factors. Then, in order to better understand the variables affecting this relationship and understand the existing dynamics, using the approach of system dynamics modeling and drawing causal-loop diagrams (CLD), a model for evaluating trust and public participation in the field of taxation is presented and finally simulated so It was done by Vensim software. The simulation results indicate the positive effect of economic factors on public trust and participation in the tax field, with the point that the effect of economic factors is greater than the simultaneous application of all components. Manuscript profile
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        17 - Factors Affecting Knowledge Sharing within Supply Chain (Case Study: Khorasan Electricity Supply Chain)
        saeed khayat moghadam Masuod Taheri Lari leila oliaee
        Background – considering that the effective sharing of knowledge is an important way to improve the operational efficiency of the supply chain, studying of influencing factors on knowledge sharing in supply chain is necessary but very little investigations have be More
        Background – considering that the effective sharing of knowledge is an important way to improve the operational efficiency of the supply chain, studying of influencing factors on knowledge sharing in supply chain is necessary but very little investigations have been done about it. Purpose – This research aims to identify the factors affecting knowledge sharing in the supply chain. Methodology – The research methodology is exploratory mixed. The statistical population of the research comprises all the managers of Khorasan Electricity Supply Chain (461 people). 215 of them have been selected as samples, using Stratified Random Sampling. The collected data were analyzed using Microsoft Excel, SPSS, Statistica10, Z Test and Student-T Test. Findings – Based on the results, a conceptual model has been developed on the basis of 8 elements and related theories. The results of the model test showed that organizational attitude toward KS factor has the highest average in Khorasan Electricity Supply Chain and inter-organizational trust factor the lowest average. Conclusion – The study will contribute to improve understanding on the key factors affecting knowledge sharing in supply chain. Manuscript profile
      • Open Access Article

        18 - The effect of reciprocal obligation, trust and face maintenance on perceived individual and group achievements of knowledge management with the mediating role of knowledge sharing in the telecommunication company of Isfahan province
        Malihe Soltani Hamid Reza Peikari
        The purpose of this study is to investigate the effect of reciprocal obligation, trust and face maintenance on perceived individual and group achievements of knowledge management with the mediating role of knowledge sharing in the telecommunication company of Isfahan pr More
        The purpose of this study is to investigate the effect of reciprocal obligation, trust and face maintenance on perceived individual and group achievements of knowledge management with the mediating role of knowledge sharing in the telecommunication company of Isfahan province. The present study is an applied research in terms of the purpose and the method of data collection is descriptive and correlational. The statistical population of this study was3100employees of Isfahan Telecommunication Company in2017among them, at least342people were selected as the statistical sample using Cochran formula and 351questionnaires were distributed based on non-probabilistic sampling process and data were collected. Data gathering method in the present research is field method and data collection tool is a localized. To analyze the data, SmartPls software was used in two levels of descriptive and inferential statistics. The results obtained from structural equations showed that the reciprocal obligation (β=0/55, t=4/5), trust(β=0/61,t=2/3),facemaintenance (β=0/18, t=1/8) and knowledge sharing (β=0/45,t=3/8) have a positive and significant effect on the perceived individual and collective achievements of knowledge management . Also, it shows the positive and significant effect of reciprocal obligation (β=0/52, t=5/3) and trust (β=0/64,t=4/9) on knowledge sharing, but showed no significant effect on knowledge sharing (β=0/04,t=0/31). Manuscript profile
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        19 - A survey on the relationship between trust and electronic banking acceptance by customers of Sepah Bank branches in Golestan province
        هرمز مهرانی منصوره صادقی
        The results of several studies showed that electronic banking is one of the most useful methods of attracting and retaining customers of banking services. This method uses high technology of communication networks for transferring resources electronically in the banking More
        The results of several studies showed that electronic banking is one of the most useful methods of attracting and retaining customers of banking services. This method uses high technology of communication networks for transferring resources electronically in the banking systems. Because of its speed and on-line accessibility, customers often use this services.So research methodology in this research is descriptive – survey and correlation. Research population consists of customers of Sepah bank branches in Golestan province who are 289024 persons. According to stratified sampling method and kerjsey and Morgan table, sample size is 384.Data gathering instrument in this research is Questionnaire which uses standard Questionnaire of Suh and Han. Chronbach Alpha of all variables were above 0/7. For analyzing data , spss.21 software were used. The result of this research showed that there is positive and meaningful relationship between customers trust and electronic banking acceptance, perceived usefulness , perceived ease of use, attitude toward use, behavioral intention to use and actual use of electronic banking (P≤0/05).The results also showed that there is positive and meaningful relationship between independent sub-variables (P≤ 0/05). Manuscript profile
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        20 - Investigating the effect of managers' on domestic financing policy and efficiency investment in companies listed on the Tehran Stock Exchange
        Reza Setoodeh Amrolah Zeinali kermani Hadi Bakhsh Tanyani
        Background: The present study recognizes and examines the interaction between management overconfidence, internal financing and efficiency investment, practical foundations for management, government and capital market players, including potential and actual investors, More
        Background: The present study recognizes and examines the interaction between management overconfidence, internal financing and efficiency investment, practical foundations for management, government and capital market players, including potential and actual investors, etc. in order to It will provide more attention to the interaction between management overconfidence and other variables.Objective of this research: The purpose of this study is to investigate the effect of managers' on domestic financing policy and efficiency investment in companies listed on the Tehran Stock Exchange.Research Method: The statistical population of this research is the companies listed on the Tehran Stock Exchange. The period of 1390 to 1400 has been considered for this research. The data required for the research have been extracted from the financial information contained in the audited financial statements of statistical sample companies, Tadbir Pardaz software, New Rahavard software, Development Research and Islamic Studies management site of the Exchange and Securities Organization, as well as Kadal network. Spreadsheet (Excel) software has been used to prepare the necessary variables for use in hypothesis testing models. Eviews software, stata software and Spss software were used for final analysis. To analyze the data, the significance test of the mean differences using t-statistic and also, multivariate regression and logistic regression statistical models were used.Findings: According to the results of testing the first hypothesis, it shows that managers' overconfidence has a positive effect on investment efficiency on the amount of new investments in the company. In the second hypothesis test, the effect of senior managers' overconfidence on investment was investigated.Conclusion: The results of this study show that the amount of cash flow of each company has a direct effect on the sensitivity of investments and if the managers of companies have too much confidence, they have a great tendency to over-invest from the company's free cash flow. Manuscript profile
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        21 - Effect of organizational trust on knowledge commercialization in knowledge-based companies
        Noushin Bayat محمد ذاکری esmail asadi
        This study aimed to investigating the effect of organizational trust on knowledge commercialization in knowledge-based companies. The research method in terms of purpose is applied research and the method of data collection is descriptive and correlational. The populati More
        This study aimed to investigating the effect of organizational trust on knowledge commercialization in knowledge-based companies. The research method in terms of purpose is applied research and the method of data collection is descriptive and correlational. The population of the research Includes 10 knowledge-based companies in field of artificial intelligence and cloud computing which Based on the available non-random sampling, 91 employees of the companies were selected as the sample. The tools used in this study, were includes Standard Questionnaire of Organizational Trust of Elonen et al. (2008) and Standard Questionnaire of Commercialization of Danesh Sharifi et al. (2015). Content Validity of questioner was approved by the supervisor and respected experts. Reliability of questioner was approved using Cronbach's alpha and Estimated above 0.7. The data were analyzed by SPSS software. In the descriptive statistics section mean and standard deviation were used. And in the inferential statistics, Kolmogorov-Smirnov test was used to detect the normality of the data and regression test to analyzing hypothesizes. The results showed that the components of organizational trust including vertical trust, horizontal trust and institutional trust have a significant effect on knowledge commercialization in knowledge-based companies. This relationship is significant at the alpha level of 0.05. Manuscript profile
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        22 - Provide a virtual buyer behavior policy model based on the online brand trust variable
        kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh
        Background and Aim: With the increasing expansion of the Internet in life, one of the topics discussed is the method of conducting transactions through the Internet, which has been considered by many organizations and customers. Because policy-making is inherently compl More
        Background and Aim: With the increasing expansion of the Internet in life, one of the topics discussed is the method of conducting transactions through the Internet, which has been considered by many organizations and customers. Because policy-making is inherently complex, the law of diversity must be dealt with in a complex way, so much research has been done to support online shopping. Providing a virtual buyer behavior policy model based on the online brand trust variable.Method: The present study is a fundamental development with a mixed approach and seeks to provide a conceptual model of customers' intention to buy in online shopping behavior by considering the variable of trust in the online brand. A remarkable scientific or practical effect in the field of online shopping behavior has been selected. Accordingly, at this stage, 15 experts participated in the research and formed the sample of this section. The main tool for data collection in the qualitative stage of the research was a semi-structured interview using a protocol that was planned and conducted. Manuscript profile
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        23 - The Impact of New Public Management on Rasht Municipality Staffs' Organizational Trust
        Behrooz Rezaee Manesh Bahram Asghari Aghdam - Ali Mahjoub Mina Mohammadi
        The purpose of this study is to evaluate the impact of New Public Management (NPM) on Staffs Organizational Trust. Considering the extensive evolution in public administration field based on New Public Management Approach, and due to the lack of researches investigating More
        The purpose of this study is to evaluate the impact of New Public Management (NPM) on Staffs Organizational Trust. Considering the extensive evolution in public administration field based on New Public Management Approach, and due to the lack of researches investigating the influence of NPM on Organizational Trust, in this research, we’ve tried to fill that gap. In this study, the Statistical population was 280 Municipality of Rasht staffs, of which; 165 people were selected by using the Cochran's formula and the staffs were chosen by Simple Random Sampling method. For data analyzing, linear regressions coefficient and analysis of variance (ANOVA) were used. The results show that implementing the New Public Management principals in public sector (with coefficient 0/833), effects the Organizational Trust. It is also concluded from the results of Sub-hypothesis, that downsizing and privatization have not any meaningful relation with organizational Trust, but debureaucratization, decentralization and managerialism, have a positive effect on Organizational Trust. Manuscript profile
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        24 - ORGANIZATIONAL CITIZENSHIP BEHAVIOR PROMOTION AND JOB SATISFACTION OF THE STAFF UNDER ORGANIZATIONAL TRUST (CASE STUDY: MAHABAD CITY STATE OFFICES STAFF)
        sharokh soltani solyman iranzadeh
        Background: Today it is apparent that having staff with high job satisfaction and the staff who work beyond their usual job and show an organizational citizenship behavior is very significant. Therefore, to reach this important aim, organizational trust can be very sign More
        Background: Today it is apparent that having staff with high job satisfaction and the staff who work beyond their usual job and show an organizational citizenship behavior is very significant. Therefore, to reach this important aim, organizational trust can be very significant. Objective:  Investigating the effect of organizational trust is on job satisfaction of human resources and organizational citizenship behavior. Methods: This research is practical from the goal's perspective and from method's, is descriptive correlative. The statistical community of this research includes 800 employees of Mahabad city from different organizations. Collection of the data from 260 people was done by a standard questionary and Cochran's formula. Findings: Organizational trust has a positive and meaningful effect on organizational citizenship behavior (F=222/528 in a meaningful level of 0/000); organizational trust has a positive and meaningful effect on job satisfaction (F=337/393 in a meaningful level of 0/000); considering the standard indexes, vertical trust has the biggest share (0/338) in clarifying the organizational citizenship behavior in organizational trust, and the lateral trust has the biggest share (0/373) in clarifying the job satisfaction of the staff. Conclusion:  The results show that organizational trust can promote the organizational citizenship behavior and job satisfaction of the staff. Manuscript profile
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        25 - Investigating the Effect of Accountability on Public Trust and in Political Trust (case study: Iranian Public Organizations)
        Hormat Asghari Esmail Assadi
        Trust is the foundation of many daily interactions in the field of human societies, interpersonal communication and social interactions between groups. There is no doubt that improving political trust within the community have important role in the formulation and imple More
        Trust is the foundation of many daily interactions in the field of human societies, interpersonal communication and social interactions between groups. There is no doubt that improving political trust within the community have important role in the formulation and implementation of public policy and effective association of citizens with government and public organizations. By using research model rose from theoretical foundations, the effect of accountability on public trust and in political trust were investigated. The study was based on survey strategy; a questionnaire was used to data collecting. SPSS and LISREL software’s were used for analyzing the research hypothesis. The sample consists of teachers, and staffs of Department of Education in Tehran in Tehran that were selected by random sampling. Research findings showed that there is meaningful relationship between Public perception of accountability in public organizations, public trust in public organizations and political trust to government. The continuation of such investigations could set the context for more attention of government to accountability, public trust and provide political trust. Manuscript profile
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        26 - The Effect of Organizational Trust on the Improvement of Knowledge Management According To Mediating Role of Servant Leadership (A study in General Directorate of Ports & Maritime of Mazandaran Province)
        Nahideh Heydarzadeh - Mohsen Salarian - Fatemeh Salarian
        Background: as one of leader organizations in knowledge management, Ports and Maritime Organization has been tried hard efforts to find appropriate solutions to develop knowledge process and correct management for its employees. In the research, it has been studied the More
        Background: as one of leader organizations in knowledge management, Ports and Maritime Organization has been tried hard efforts to find appropriate solutions to develop knowledge process and correct management for its employees. In the research, it has been studied the effect of organizational trust as one of key elements of human and organizational interactions as well as servant leadership as one of modern leadership procedures in the organization on the improvement of employee knowledge. Aim: study the effect of organizational trust on the improvement of knowledge management by studding mediating role of servant leadership. Methods: the study is applied research in terms of objective and descriptive-survey in terms of method. Statistical population of the research included all employees of general directorate of Ports and Maritime of Mazandaran Province with at least Master education who were 95 people of which 78 people were selected with simple random sampling method as the sample. Tools of gathering data were questionnaires of knowledge management, organizational trust, and servant leadership of which validity and reliability were confirmed by PLS software. Findings: Making trust directly explains 60.5 percent of variable changes in knowledge management. On the other hand, 0.847 and 0.358 coefficients showed that making trust directly affects on knowledge management variable up to 30.0 percent through servant leadership variable. Furthermore, 0.908 total effects of making trust on the improvement of knowledge management are indirectly explained by servant leadership mediating variable. Conclusion: results showed that trust is the main condition to transfer knowledge. If organizational trust atmosphere is not suitable and desired, dimensions of knowledge management will not be realized and employees will refuse to express their opinion and knowledge. In addition, organizational managers can work better in promoting organizational knowledge management through benchmarking servant leadership style. Manuscript profile
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        27 - investigate the effect of cultural factors on building trust in e-commerce in knowledge-based SMEs
        Seyed Rasoul Hoseini Ammar Moghaddas Shargh Mahdi Ghaforifard Ehsan Mohammadi Bajgiran
        The purpose of this study is to investigate the effect of cultural factors on creating trust in e-commerce in small and medium knowledge-based companies located in Tehran Science and Technology Park. This research is applied in terms of purpose in terms of descriptive-s More
        The purpose of this study is to investigate the effect of cultural factors on creating trust in e-commerce in small and medium knowledge-based companies located in Tehran Science and Technology Park. This research is applied in terms of purpose in terms of descriptive-survey method. The statistical population of this study is all managers and employees of knowledge-based companies located in Tehran Science and Technology Park. The statistical population of this study includes about 700 people. In this study, 248 employees and managers participated in this study using non-randomly available methods as a statistical sample. In this study, Structural Equation Modeling was used to analyze and test the hypotheses. The results showed that collectivism, avoidance of uncertainty and long-term approach do not have a significant effect on trust in business in small and medium-sized knowledge-based companies. The power gap has a negative effect on e-commerce trust in small and medium-sized knowledge-based companies, and masculinity has a positive effect on e-commerce trust in these companies. It was also found that trust in e-commerce has a positive effect on empowerment, cohesion and benevolence in small and medium-sized knowledge-based companies. Therefore, in order to achieve e-trust, it is recommended that the top level managers of these institutions make decisions in consultation with downstream people and regularly seek the opinion of downstream people in their decisions and have constructive interactions with them. Manuscript profile
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        28 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
        naser azad mahtab alsadat mousavi fard
        Today, businesses use a variety of activities for sustainability, to meet the social and moral needs of customers, society and the environment and to differentiate. In fact, companies consider sustainability to maintain continuous growth in their business. Sustainabilit More
        Today, businesses use a variety of activities for sustainability, to meet the social and moral needs of customers, society and the environment and to differentiate. In fact, companies consider sustainability to maintain continuous growth in their business. Sustainability includes the economic, social and environmental responsibility of companies, and the question arises as to how they are effectively implemented.Bjective: The present study also focuses on sustainable marketing activities and its performance in brand image, trust, satisfaction and customer loyalty in dairy products. Components of sustainable marketing activities include; Economic, social, environmental and cultural factors; The mediating variables of brand image, customer trust and satisfaction and finally the brand loyalty variable are considered based on the research of Jang et al. (2020)Method: The collected data were analyzed using structural equation modeling and SmartPLS software and the final model was presented. The reliability of this questionnaire was obtained using Cronbach's alpha method. Structural validity was used to calculate the validity.Results: The research findings, while fitting the conceptual model, confirmed the effect of sustainable activities on the brand image and also the effect of brand image on trust, customer satisfaction and brand loyalty in a positive and significant way. In addition, customer trust and satisfaction have a positive effect on brand loyalty; And provides brand value to businesses.Conclusion: The results provide significant implications for corporate executives and marketers in order to develop more effective sustainable management strategies and create brand value for businesses. Manuscript profile
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        29 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust
        Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki Farsani
        The purpose of this research is to determine the effects of corporate social responsibility on the company's reputation and brand equity with the mediating role of trust in the brand. The statistical population of this research was made up of all the customers in the br More
        The purpose of this research is to determine the effects of corporate social responsibility on the company's reputation and brand equity with the mediating role of trust in the brand. The statistical population of this research was made up of all the customers in the branches of Saderat Bank in the number of 4662118, and 645 people were selected as a sample through the Cochran sampling formula through the purposeful sampling method dependent on the criteria. colleagues (2019) and the standard questionnaire of Suki and Suki's company reputation (2019) and the standard questionnaire of Sifsi et al.'s brand equity (2016) and the standard questionnaire of brand trust Tzemplikos and Gounaris (2017) that the validity of the questionnaires were based on validity The content was analyzed using the opinions of experts, the form based on the views of a number of the statistical community and the structure were examined with the factor analysis method, and on the other hand, the reliability of the questionnaires was 0.77, 0.77, 0.75 and Cronbach's alpha method respectively. 0.75 was estimated. Data analysis was done at two descriptive and inferential levels including structural equation modeling. The results of the research showed that corporate social responsibility through trust in the brand has a positive and significant effect on the reputation of the company, the coefficient of this effect is 0.735, and corporate social responsibility through trust in the brand has a positive and significant effect on the brand equity, the coefficient of which is 0.735. Manuscript profile
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        30 - Providing an optimal model for gaining public trust in the Complaints System and Inspection Agency's announcements
        enayat davoudi Afsaneh Mozaffari Ali asghar kia Shahnaz Hashemi
         One of the ways that government officials and government agencies can serve as citizens and citizens in protecting citizens 'rights is effectively addressing citizens' complaints. In fact, addressing and addressing public complaints is one of the safeguards of cit More
         One of the ways that government officials and government agencies can serve as citizens and citizens in protecting citizens 'rights is effectively addressing citizens' complaints. In fact, addressing and addressing public complaints is one of the safeguards of citizenship. This research seeks to provide an optimal model for gaining public trust in the Complaints System and Inspection Agency's announcements.In this research, a survey method and a researcher-made questionnaire were used. The study population was consist of customers and users of the complaint handling system and the organization's inspection reports in Mazandaran province comprising equal numbers of 24884 people. The sample size was 378 persons. Questionnaires was distributed based on systematic sampling method. The results resulted in the formulation of a model.The results of the compilation model for explaining the changes in the success rate of public trust in the inspection system complaints system shows that significant effect of external variable on customer characteristics and internal variables of technology, Website quality and organization features on public trust in the system. The overall results show that by improving the quality of the website, the status of the technology and features of the organization can be expected customers' characteristics are more likely to be met, and their level of trust in the complaints system will increased. Manuscript profile
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        31 - The Effect of Telegram on Social Capital Case Study of Azad University of West Tehran Branch, Faculty of Management
        Roza Farazmand هادی رزقی شیرسوار
        The Effect of Telegram on Social Capital Case Study of Azad University of West Tehran Branch, Faculty of Management. The main goals of this study is assess the influence of telegram and the other variable social capital on student affected. Increasing development of mod More
        The Effect of Telegram on Social Capital Case Study of Azad University of West Tehran Branch, Faculty of Management. The main goals of this study is assess the influence of telegram and the other variable social capital on student affected. Increasing development of modern media and its abilities has made some changes in the world of communication. These changes in the world of communications. These changes have affected the human relations and connections deeply. Changes that are less found in other fields. In cyber social networks telegram is a strong network, which can effect on social values mainly. This research parents the effects of telegram of social values in a descriptive way. Using the Morgan 341 table, statics contain 2890 samples randomly picked. The tool that has boon used to collect information is the Questionnaires 34 with the LIKRET gradation scale, which after its presenting has been confirmed by the coefficient ALFA KRONBAKH 0.823. Analyzing of the data has been done by the Spss application. The results shows that Telegram defects on all three social values factors (trust, partnership, coherence).which after its presenting has been confirmed by the coefficient ALFA KRONBAKH 0.823. Analyzing of the data has been done by the Spss application. The results shows that Telegram defects on all three social values factors (trust, partnership, coherence). Manuscript profile
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        32 - Trust and media: research based on factors that affect trust in exterritorial media BBC Persian and VOA Persian news with comparative approach (case of study: citizens of Tabriz).
        saber jafari
        this article has been completed based on information gained from the trend sociological study of BBC Persian and VOA Persian degree of trust in their news in the Tabriz city. In this research, target population were in the age range of 15 -34 that all of them were the c More
        this article has been completed based on information gained from the trend sociological study of BBC Persian and VOA Persian degree of trust in their news in the Tabriz city. In this research, target population were in the age range of 15 -34 that all of them were the citizens of Tabriz and all of them were 579694, of which 400 people were selected through. The data were collected by questionnaire then for data analysis SPSS statistical analysis software were used. Based on the results, the trust in the BBC Persian news was medium (ordinary) and the confidence on the VOA Persian news was relatively low. The results of independent sample T-test show that trust in BBC Persian and VOA Persian news is different base on gender of respondents, and the results of pearson correlation test for dependent variable of trust in BBC Persian news show that the variables of the use of external media, the positive evaluation of the performance of the internal media and religiousness are related to this variable and variables of use of the external media and religiousness were related with variable of trust of VOA news. The results of multiple regression analysis showed that among independent variables, the gender of respondents and the use of external and foreign media like BBC Persian and VOA news variables on the trust were recognized. Manuscript profile
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        33 - Providing Executive Solutions for Trusting Agents in IR Iran News From the perspective of professors, managers and media reporters
        meysam nejati saied saraby peyman bagherpoor
        The main purpose of this study is to present executive strategies to the trustees in the Sima news to increase the trust of the audience. To this end, the researchers, while studying the relevant areas, came to a general view of the research topic. Then, in order to ans More
        The main purpose of this study is to present executive strategies to the trustees in the Sima news to increase the trust of the audience. To this end, the researchers, while studying the relevant areas, came to a general view of the research topic. Then, in order to answer the main research question, 15 experts in the field of news and media were interviewed in depth. As a result, 8 main trust-building factors were identified and classified into two content-structural and form areas. In terms of content and structure, it can be pointed out that 'speed', 'accuracy', 'accuracy', 'impartiality', 'comprehensiveness', 'attention to customer needs' and 'management and ownership' lead to the extraction of 43 executive strategies. Among the most important are social network monitoring, the use of sociologists in the national media think-tank, self-criticism, paying for truth, reductions in organization reductions, and audience need assessment based on news values. In the field of formulas, there were 12 executive solutions, among which the most important could be the use of provincial network broadcasters intermittently in national news broadcasts, non-imitation, use of creative and innovative forces, openness of creativity and innovation, and freedom of non-verbal communication. Cited. Keywords: Strategy, Trust, Audience, News, Audio, Video Manuscript profile
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        34 - Investigating and Analyzing Signs of Self-Confidence in the Images of the Movie "West Side" using Kress and Van Leon's Approach
        zakiyeh hossein niaya salili farzaneh haratyan
        Representation is one of the fundamental concepts in media studies and the way in which the media shows events and realities. In this method, the words, images, music and other elements of the film are considered as signs that create different possible meanings through More
        Representation is one of the fundamental concepts in media studies and the way in which the media shows events and realities. In this method, the words, images, music and other elements of the film are considered as signs that create different possible meanings through them. Purpose: The current research aims to investigate and analyze the signs of self-confidence in the images of the West Side movie using Kress and Van Leon's approach. Research method: In this research, since it deals with moving images, music and words as media text, it has used a qualitative method with a semiotics approach to examine the visual signs in selected movies. Findings: The film is about love and racial rivalry between mafia and gangster groups in New York. Therefore, in the images of this film, the conflict between two groups is depicted, as well as the existence of competition and inequality, among all the images of this film, four images are selected to represent and analyze the psychological concept of "self-confidence" and the signs of self-confidence in They were checked. Conclusion: Being in stressful situations brings different emotional reactions such as anger, anxiety and depression. Therefore, using a suitable strategy to deal with the consequences of mental stress can reduce its effects on mental health Manuscript profile
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        35 - Affecting Factors in Attracting Tehran Citizens’ Participation of Blood Donation in the Iranian Blood Transfusion Organization (Base on the IBTO Public Relations’ Performance)
        Mahdi Zolfaghar Abdolreza Shahmohammadi Afsaneh Mozafari
        The main aim of this research is to study the affecting factors in attracting Tehran citizens’ participation of Blood donation in the Iranian Blood Transfusion Organization (base on the IBTO Public Relations’ performance). The research method of this study i More
        The main aim of this research is to study the affecting factors in attracting Tehran citizens’ participation of Blood donation in the Iranian Blood Transfusion Organization (base on the IBTO Public Relations’ performance). The research method of this study is applied in survey type. The population of this research includes all 1000000 citizens’ blood donation in Tehran. Samples are selected by the use of Cochran formula, includes 383.8 donators. In fact, about 400 questionnaires were distributed in the Tehran five district including north, south, east, west and the city center. The research questionnaire’s validity approved by supervisor, advisor and concerned experts. The reliability also approved by the Cronbach's alpha coefficient, equal to 0.831. The findings of this study indicated that there is a positive and significant relationship between the blood donator’s awareness and the citizens' participation in this regard. There is a positive and significant relationship between the blood donator’s attitude and the citizens' participation in this regard. There is a positive and significant relationship between the blood donator’s social trust and the citizens' participation in this regard. There is a positive and significant relationship between the IBTO Public Relations’ performance and the citizens' participation in this regard which has a direct and significant effect on attracting and promoting the citizens’ participation and the sustainability of the target group in the long term for blood donation Manuscript profile
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        36 - The sources of media news and the amount of trust in these resources
        Ruhoolah Ahmadzadeh Kermani Somayeh Davari Kish Bastani
        In the present study, the views of media commentators on the use of news stories and their trust in the news of these news agencies have been reviewed. The sample of this study is 250 randomly chosen media representatives. After selecting the samples, the researcher col More
        In the present study, the views of media commentators on the use of news stories and their trust in the news of these news agencies have been reviewed. The sample of this study is 250 randomly chosen media representatives. After selecting the samples, the researcher collected the information questionnaire by face-to-face interviews and the data entry steps and data analysis with the spss software. The results of this study show that: The type of news or news that the respondents in the newspaper and journal are less concerned with are: "medicine" (23.2%), "political" (22.4%), "artistic" (18.8%), , "Science" (11.2%), sports (8.4%), non-sports news (4.8%) and 'cultural' (2.8%). 84.8% of respondents expressed their trust in the newspaper and their work place in the news agency "Mehr News Agency", 80.7% in the news of the ISNA news agency, 68.3% in the Fars News Agency, 66.3% in the news agency news agency. IRNA "and 43.1 percent of the" Ilna News Agency "news are considered" very high ". 45.3 percent of the respondents reported their journal and newspaper credibility to Al Jazeera News Agency, 38.8 percent to Reuters News, 22.1 percent to CNN News, 14.5 percent to News Agency News BBC "and 12.8 percent of" NBC News " "Very much and too much". Manuscript profile
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        37 - Measurement of Social Trust and It`s Aspects in Azad University Students in Tehran
        Somayeh tajik esmaeili
        The subject matter of this study is “social trust” and explanation of its aspects and its measure and differences in various levels of “trust” in students of Islamic Azad University. The importance of this study resulted from current condition of More
        The subject matter of this study is “social trust” and explanation of its aspects and its measure and differences in various levels of “trust” in students of Islamic Azad University. The importance of this study resulted from current condition of Iran university and over of 4million students in educational high institutions and formation of indexes such as development of universal centers, extension of urbanization, development of new area of preoccupation, attendance of rural students in urban university, intense population changes, alteration in categorical structure and also wide economical-social changes and therefore increase of  engagement with people out of family and etc. thus need to assessment of social trust in various levels and aspects is important. Statistical society include all male and female students in Tehran Azad University. 385 male and female students from Islamic Azad University selected as sample group. In order to summarizing, description and presentation of information, tables of frequency distribution and descriptive indexes (such as mean, standard deviation, maximum and minimum) was used. Moreover in order to examine the hypothesis, independent t test was used. The results show high level of social trust in all of students. Also there was no significant differences between male and female students- opposite of previous studies that indicate differences and low level of social trust in this two groups- that emphasize  that  current young Iranian society, rather than past, trustworthy look at social, interpersonal and gregarious relationship and display more trust to various structures in psychic- mental, social, political, cultural area of Iran society.   Manuscript profile
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        38 - شناسایی ابزارهای مؤثر تبلیغات فرش دست باف ایران از نگاه خریداران داخلی
        سمیه تاجیک اسماعیلی ماندانا صنیعی محمد صادق اسدی رازی
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        39 - عوامل اجتماعی - فرهنگی مرتبط با سواد رسانه ای دانشجویان (مطالعه موردی دانشجویان دانشگاه آزاد واحد تهران شرق)
        محمد حامدی
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        40 - A comparative study of citizen trust Kermani to first News Channel and BBC Persian TV
        Somayeh sadat mahdavi Fatemeh ahmad nejhad atoo
        In this research, the goal is to study adjustment trust of Kermani citizens in Channel 1 and BBC Farsi Satellite channel.Indices of trust and variables effective on that have been extracted from theories of news image making, stigmatizing, fourtheories of press, use and More
        In this research, the goal is to study adjustment trust of Kermani citizens in Channel 1 and BBC Farsi Satellite channel.Indices of trust and variables effective on that have been extracted from theories of news image making, stigmatizing, fourtheories of press, use and gratification, persuasion, Kent Asp and J.Westersthal. Indices trust have been tested with LikertSpectrum. Sincerity and clarity in news, impartiality against special groups and parties, adjustment of news content andsubjects with the audience’s need, comprehensibility of news for the audience and meeting more news needs of audience arethe trust indices. Statistical population of citizens with age of 18 above resided at 5 districts of Kerman City. Data werecollected in 2012 from 400 people with survey method and questionnaire technique in stratified and simple sampling method.Research results show that Kermani citizens averagely trust in news of Islamic Republic of Iran channel 1. Only 10.8% of thecitizens used BBC Farsi satellite Channel. Manuscript profile
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        41 - Evaluation of The Iranian Users Trust to Privacy in Linkedin
        Afsaneh Mozaffari Bentolhoda Rastegari
        Privacy to the extent that society is actually as needed and desirable as the interests of ensuring cyberspace users. Without security, poeple will not work or reveal their own information in this field this situation is due to the desire to maintain the confidentiality More
        Privacy to the extent that society is actually as needed and desirable as the interests of ensuring cyberspace users. Without security, poeple will not work or reveal their own information in this field this situation is due to the desire to maintain the confidentiality and protection of privacy (especially the privacy of information) of the aspirations of mankind.   This article by using online questionnaire, looking for the answer to this question "whether the iranian user of linkedin is assured of his/her privacy or not?" the researchers also sought ways in which users to protect their personal information. During the activity, the social network is used. All respondents were members of linkedin and have a home page on the network. The results showed that linkedin users have a positive attitude towards the confidence in the social network and friendship among the confidence needed to communicate in real space. The present analysis framework will help cyberspace`s administrators education and user awareness, about realities of the social network, prior to any legal text and consider preventive action. Manuscript profile
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        42 - بررسی میزان و عوامل اعتماد شهروندان جوان تهران به تلویزیون بی بی سی فارسی
        سروناز تربتی فضه نصیریان
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        43 - عوامل موثر بر اعتماد به عملکرد روابط عمومی قوه قضائیه
        نوروز هاشم زهی زهرا جاه بین
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        44 - عوامل مؤثّر بر اعتماد شهروندان کرمانی به اخبار شبکۀ یک تلویزیون
        نوروز هاشم زهی سمیه سادات مهدوی
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        45 - A Research on Delivering the Analysis Framework of Social Capital in Urban Structure, Focusing on Public Urban Spaces Role (Case Study: Tehran city)
        Farah Habib Seyed Majid Naderi Laala Jahanshahlo Hamideh Forouzangohar
        The background of studies on social capital have been closely related to various aspects of development in a way that some researchers have even linked it with establishment of 'good governance', emergence and acceleration of the activities of organizational networks, a More
        The background of studies on social capital have been closely related to various aspects of development in a way that some researchers have even linked it with establishment of 'good governance', emergence and acceleration of the activities of organizational networks, and lowering the burden of local governments. A positive relation has been found in other research works between social capital on the one hand and the level of success in development plans, taking more and greater advantage of shared lands , boosting the joint action potential, improving health standards, increasing the national income, and encouraging the level of public participation in urban projects. Just like the physical capital that contributes to reshaping the raw material relying on taking advantage of tools that facilitate the production, 'human capital', too, changes the quality of the people's conduct by improving their skills and boosting their capabilities. People are thus taught to behave differently and to do their jobs more effectively. 'Social Capital', too, is in its turn accumulated when relations among the people would be subject to such evolution that they would interact more easily. Social capital is a concept without a long and detailed theoretical background. The concept was first used in academic texts and articles in 1990s and its usage has gradually increased up to the present day. That gradual increase in such fields as sociology, economy, politics, and education is indebted to research works by professors, such as James Coleman, Robert Putnam, Fukuyama, and Bourdieu.  Coleman considers the 'social structure' as the generating source for the 'social capital', but reiterates, "Social capital is defined based on its functions."  He believes the social capital is not a solid concept, but a combination of various factors that share two characteristics: 1) they are all different aspects of the social structure; and 2) they facilitate certain actions of the people within the social structure. Social capital, like all other forms of capital, is generative, and facilitates achieving certain goals gaining which would have been impossible in its absence. Social capital is considered as a hidden potential among society members interactions which causes most actions and behaviors in societies. The prerequisite of such phenomena is a space in which people are presented and their social interactions are created.   The present article aims on codification and analysis of social capital concept in urban structure and delivering a framework towards analysis based on documentary and descriptive measurement survey and studies on the proposed framework indicators. The result of the researches show that the social capital analysis indicators in urban structure can be considered in different fields such as citizens’ sense of security, social interactions, public participation, community partnership and the amount of social interaction tension. Amongst all, the public urban spaces play the basic role in ground building for social participations and strength of social and community interactions through providing the possibility of public well-known religious and unreligious ceremonies and friendship interactions. Furthermore, the analysis of such indicators in case study provides the ground for delivering strategies in betterment and optimization of actions towards more social capital. Manuscript profile
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        46 - "Regeneration and People Participation Pyramid", An Appraisal Criteria of Brown Field development Programs (Case study: The viewpoint of "Regularizing and Supporting of the Construction and Supply of Housing( RSCSH) Law" to Rehabilitation and Regeneration of Urban Distressed Areas (UDAs))
        Mohammad Aeeni zahra alsadat ardestani
          Revitalization and rehabilitation of urban distressed areas emphasis on using great capacities with private sector participation But complexity of the issue reluctant to directly involve and utilize these capacities. In order to persuade the private sector for in More
          Revitalization and rehabilitation of urban distressed areas emphasis on using great capacities with private sector participation But complexity of the issue reluctant to directly involve and utilize these capacities. In order to persuade the private sector for investing in this area, they should be enabled and supported in three field: Creating effective motivations, trust-making and legal obligation.   Brownfield development in form of using capacities and potentials in cities is a complicated, polyhedron, interdisciplinary with physical, urban planning, execution and technical aspects. Large areas of our cities suffer from decay and multiple form of obsolescence. These areas are known as Urban Distressed Areas. Human, financial, economic, social and cultural resources of the country are in danger in these areas due to the casualties and inefficiencies which therefore highly require revitalization, rehabilitation and regeneration. These areas are contain  of distressed neighborhoods  which could be studied in many different aspects. Moreover, great capacities of housing construction could be utilized through upgrading of UDAs.   While effective motivation provided, people will join to the regeneration process. On this basis, the regeneration process is managed by "Reconstruction Pyramid" as a model for evaluate this program. This paper tries to describe that model and evaluate its efficiency.   Manuscript profile
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        47 - Assessment Effects of Neighborhood Management-based on the Trust of Citizens in Urban Management (A Comparative Study of Two Tehran Neighborhoods: Tajrish and Shahadat)
        Najme dashtaki Hamid Majedi
        In the recent years many of urban management institutions in the world have an emphasis on promoting a bottom-up participatoryapproach in the neighborhood associations.‘Neighbourhood management’ is an approach that enables local communities and service provi More
        In the recent years many of urban management institutions in the world have an emphasis on promoting a bottom-up participatoryapproach in the neighborhood associations.‘Neighbourhood management’ is an approach that enables local communities and service providers to work together at aneighbourhood level to improve services and quality of life. It does this by joining up local services and making them moreresponsive to local needs. It is a process which recognises the uniqueness of each place; allowing the people that live, work orprovide services in it to build on its strengths and address specific challenges.In another definition ‘Neighbourhood management’(NM) is broadly defined as a process which brings the local community and local agencies together, at neighbourhood level, totackle local problems and improve local services. This process has been particularly applied to deprived neighbourhoods. Thereare seven key elements of Neighbourhood management:A clearly defined neighbourhood, Resident involvement and support for residents to get involved, A dynamic neighbourhoodmanager with ‘clout’, A local partnership to provide strategic direction, Support and commitment from the local authority andLocal Strategic Partnership, Quality information, Commitment of service providers.Neighborhood management tackles"quality of life" issues in communities through working to narrow the gap between the mostdisadvantaged neighbourhoods and the rest of society.it focuses on six target areas:crime and community safety, Education,Environmental qualities, Health, Housing, jobs and Traning.Its aim is to change the way mainstream services are delivered through: changing corporate policies,reallocating mainstreamresources,reshaping the way mainstream services are delivered, joining up services and imporving access for service users.Iran is the country that has low level of citizen participation in urban management .because of this matter in this recent years Tryingto achieve neighborhood management- based. Creation of neighborhood houses and community participation in communityguidelines are crucial steps towards realize this approach in urban management.This article aims to evaluate the performance of two neighborhoods House in Tajrish and Shahadat neighborhoods in Regiontehran and Effects of neighborhood management- based on the trust of citizens in urban management . Research methods that wasemployed for this paper is descriptive – analytical and ANP techniques, Mann Whiteney-U test and Spearman's test are statisticalmethods that used in this research. The results show that neighborhood house in Shahadat neighborhood has been able to witnesshis performance and for this matter increase the level of citizens' trust in city management unlike Tajrish neighborhood. Howeverthe existence of flexible management and use of local expertise is effective for better Neighbourhood management.There are some suggestions in order to improve performance in two neighborhood houses: Published weekly and monthlypublications on various topics in neighborhoods, Identify authoritative people and inviting them to the neighborhood houses,Promote participation in decision-making neighborhood houses, Putting useful information on the website to learn more and morelocal residents about their neighborhood houses, use of neighborhood schools in order to create training programs in associationwith civil rights and partnerships. Manuscript profile
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        48 - Regional Security and the Function of Confidence–building Regime
        (Seyed) Hosain Mousavi
        The Presupposition of our Foreign Policy is achieving development through decreasingcosts and increasing opportunities. Providing Security is one of the costly projects of ourcountry and now that realistic approaches can not meet all the security needs of societies,conf More
        The Presupposition of our Foreign Policy is achieving development through decreasingcosts and increasing opportunities. Providing Security is one of the costly projects of ourcountry and now that realistic approaches can not meet all the security needs of societies,confidence–building regimes in terms of the neo–liberal institutionalism theories as asecurity regime and regarding its successful experiences in Europe, Southeast Asia and SouthAmerica have been considered as an alternative security. Confidence–building is an armscontrolling regime that tries to demonstrate this claim that states have nonaggressivepolitical and military intentions, and they demonstrate this claim by accepting transparencyand regulation. The Commission on Security and Cooperation in Europe (CSCE) Which washeld in 1972 in the era of cold war with the participation of all of the European Countries(except Albania) and North America, during different meetings and periods have becomegradually a common purpose. The military projects have been exchanged by each otherunder regulation and transparency, and the culture of cooperation and confidence decreasedmost of the overwhelming costs and psychological insecurities of the leaders and thepeople. The process of confidence – building regime and its achievements in Europe canprovide useful experiences for developing regional security in world’s insecure regions. Manuscript profile
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        49 - The legal study of public key infrastructure
        Dr. Parviz Savaraei Dr. Bagher Taherianfar
        Electronic  certificates service providers, subject to article 31 of Electronic Trade Act, are being established according to the authorization of administrative law of article 32 of the mentioned Act to serve issuing electronic signatures. These offices are going More
        Electronic  certificates service providers, subject to article 31 of Electronic Trade Act, are being established according to the authorization of administrative law of article 32 of the mentioned Act to serve issuing electronic signatures. These offices are going to issue electronic signateres on the basis of the public key infrastructure which is in fact organizing secure data exchange in the non-secure internet area. The function of the public key infrastructure is assigned by the inter relation of the parts it is composed of. This article deals with  the frame work of the public key infrastructure as a mean of identification, integrity approval and message accuracy in an electronic area especially on internet. The nature and concept of the public key infrastructure, the parts and at the end its technical functions are to be investigated. The results of the research show how that valid electronic signature is formed as a result of technical functions of the public key infrastructure which will consequently lead into user´s growing confidence and guarantees secure network connections and data confidentially in a non-secure electronic area. Manuscript profile
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        50 - The Influence of socio-cultural factors by role of mediator Trust on participation in the stock (Case Study: Iran Stock Market)
        M. Ali Motafaker Azad Hosein Asgharpour S. Abbas Mousavian Reza Ranjpour Mohsen Amini Khouzani
        This study aimed to investigate the influence of socio-cultural factors structure of participation in the stock, according to Securities and Exchange mediator of trust in Iran.The sample group consisted of 398 samples were selected based on random sampling. For statisti More
        This study aimed to investigate the influence of socio-cultural factors structure of participation in the stock, according to Securities and Exchange mediator of trust in Iran.The sample group consisted of 398 samples were selected based on random sampling. For statistical analysis of the correlation coefficient method, hierarchical regression and structural equation modeling (SEM) was used. The results show that although the test variables, socio-cultural factors influence of some variables such as beliefs, participation in stock or reject, such as education, income, and legislation is approved, but by examining the variables of trust, such as optimism, ambiguity aversion and risk aversion and direct and significant impact of these variables on participation in the exchange on the role of influential variables related to socio-cultural factors is stressed. The results of multiple regression analysis correlation and model the role of trust in the relationship between socio-cultural factors contribute to the exchange as a mediator confirmed. In the following through compliance data and conceptual model, structural equation modeling to assess the impact of trust as a mediator was fitted and the Influence of socio-cultural factors by role of mediator Trust on participation in the stock confirmed Manuscript profile
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        51 - Analysis on trading behavior of individual and institutional investors in Tehran Stock Exchange From the perspective of behavioral bias and factors affecting it
        Naser Jamshidi Hassan Ghalibaf Asl
        The aim of this study is to investigate the behavior of individual and institutional investors in Tehran Stock Exchange. For this purpose, we examined the portfolio statement of individual and institutional investors during a five-year period from 2012 to 2016. The resu More
        The aim of this study is to investigate the behavior of individual and institutional investors in Tehran Stock Exchange. For this purpose, we examined the portfolio statement of individual and institutional investors during a five-year period from 2012 to 2016. The result show that Investors’ behavior reflects some behavioral biases. Specifically, both individual and institutional investors tend to sell stocks that have appreciated in price, but not those that have depreciated in price (consistent with a disposition effect), although this tendency is more for individual investors. They also appear to believe that past returns are indicative of future returns (a representativeness bias), and their trading behavior shows that they are overconfidence. In the following, to investigate the effect of characteristics of investors on the cognitive errors, behavioral biases and trading error are investigated based on characteristics of investors. Manuscript profile
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        52 - رابطه سلامت سازمانی و اعتماد سازمانی از دیدگاه کارکنان بیمارستان‌های آموزشی منتخب دانشگاه علوم پزشکی جندی شاپور اهواز
        فرزاد فرجی خیاوی محمد ویسی احمد طهماسبی قرابی
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        53 - Studying the Effect of Knowledge Management Components on Trust to Information Technology in Mashhad University of Medical Sciences ‘Staff
        Saeed Khayatmoghadam Ismail Zamani Beydokhti Abolfazl Mansourikia Mahbuobe Asadi Maryam Zarehhosseini
        Introduction: In recent years, increasing competition in the business environment, the use of information and knowledge are put on top of organizations affairs so that they can gain a Competitive Advantage and persistent presence in business world. This study examined t More
        Introduction: In recent years, increasing competition in the business environment, the use of information and knowledge are put on top of organizations affairs so that they can gain a Competitive Advantage and persistent presence in business world. This study examined the impact of knowledge management Components on the level of confidence in the information technology in staff of Mashhad University of Medical Sciences. Methods: This study was conducted as a descriptive-analytical, cross-sectional one, from October to November 2015. Cluster sampling was conducted and in every field of work were selected by simple random sampling. Data were collected by questionnaire. The reliability and validity of the questionnaire was confirmed. Data analysis was performed with software spss version 16. Results: In this study, 600 people were evaluated that 46.8 % were men and 53.2 % were women. Total score of trust in IT and knowledge management among employees was 3.24 ± 0.86 and 3.23 ± 0.67 respectively. There was a direct correlation between knowledge management Initiatives and staff confidence in information technology (p-value ≤ 0.001, r = 0.407). Conclusion: Knowledge management Components had a great impact on the confidence of the staff to information technology. Therefore, it is essential for health managers to focus on promotion of staff’s knowledge, using of information technology and create a climate of confidence culture among employees to be successful in their organizational mission. Background and Aim: In recent years, increasing competition in the business environment, the use of information and knowledge are put on top of organizations affairs so that they can gain a Competitive Advantage and persistent presence in business world.This study examined the impact of knowledge management Components on the level of confidence in the information technology in staff of Mashhad University of Medical Sciences.Material and method: This study was conducted as a descriptive-analytical, cross-sectional one, from October to November 1394. Cluster sampling was conducted and In every field of work were selected by simple random sampling. Data were collected by questionnaire. The reliability and validity of the questionnaire was confirmed. Data analysis was performed with software spss version 16.Result: In this study, 600 people were evaluated that 46.8 % were men and 53.2 % were women. Total score of trust in IT and knowledge management among employees was 3.24 ± 0.86 and 3.23 ± 0.67 respectively. There was a direct correlation between knowledge management Initiatives and staff confidence in information technology (p-value ≤ 0.001, r = 0.407). Conclusion: Knowledge management Components had a great impact on the confidence of the staff to information technology. Therefore, it is essential for health managers to focus on promotion of staffs knowledge,using of information technology and Create a climate of confidence culture among employees to be successful in their organizational mission. Manuscript profile
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        54 - The Effect of Organizational Transparency on Administrative Corruption with the Interaction of Organizational Trust In the health centers of the municipality of Tehran
        horieh feyzabadi saeed alaei
        Introduction: In the current world, organizations continuously improve their performance in order to maintain survival. Therefore, the present study attempts to investigate the effect of organizational transparency on reducing administrative corruption with the interact More
        Introduction: In the current world, organizations continuously improve their performance in order to maintain survival. Therefore, the present study attempts to investigate the effect of organizational transparency on reducing administrative corruption with the interactions of organizational trust in Tehran Municipality health centers. Methods: This research is descriptive and data collection method is a survey and a questionnaire has been used to collect information. Validity of the approved questionnaire and its ending according to Cronbach's alpha are acceptable for all components. The statistical population of this study includes physicians and nurses of Tehran Municipality health centers. The Cochran formula was used to determine the sample size. The method of information analysis is using the structural equation modeling technique and using the LISREL software. Results: Organizational transparency has a positive and significant effect on decreasing administrative corruption in Tehran Municipality centers. Confirmation of t = 78/7 - Organizational Transparency has a positive and significant effect on the organizational trust of Tehran Municipality centers. Confirmation of t = 42/6 - Organizational trust has a positive and significant effect on the reduction of administrative corruption in Tehran Municipality's health centers. Approval is t = 54.5. Conclusion: The results showed that transparency on trust and corruption is effective, but trust in the reduction of administrative corruption in the health centers of Tehran municipality does not affect. If there is transparency in the organization, it can be countered by this phenomenon. Manuscript profile
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        55 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
        Ali Akbar Khademi Hanieh Farazandeh
        Relationship Quality and Creating brand value is the most important topics in Electronic Commerce. The purpose of this study is actually to check the effective level of the main sources of customer relationship quality (consumer characteristics, firm’s characteris More
        Relationship Quality and Creating brand value is the most important topics in Electronic Commerce. The purpose of this study is actually to check the effective level of the main sources of customer relationship quality (consumer characteristics, firm’s characteristics, firm’s social infrastructure, interactions) to relationship quality (Trust, Commitment, Satisfaction) via creating brand value and intention to online purchase between eshop customers in Tehran city. This study is practical in view of purpose and according to collection data method is descriptive-survey. The sample size according to Morgan table and Cochran formula for infinite population is obtained 384. The validity was confirmed by expert and reliability is confirmed with Cronbach Alpha. In order to analyze data is used from structural equation analyze data, confirmatory factor analysis and SPSS 25 and AMOS 25 software’s. The result of research is showing that the consumer characteristics, firms characteristics, firms social infrastructure have not significant effect on customer relationship quality (Trust, Commitment, Satisfaction) but Interactions have significant effect on customer relationship quality(Trust, Commitment, Satisfaction). Customer relationship quality(Trust, Commitment, Satisfaction) have significant effect to creating brand value and creating brand value have significant on intention to online purchase. Investigating the impact of customer Relationship Quality (Trust, Commitment, Satisfaction) via creating Brand value in Tehran's online shops, enhances Customer's product brand Loyalty, increases online shopping, saving time and money and Ultimately Electronic Commerce growth. Manuscript profile
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        56 - Studying the relationship between brand and consumer (case study: electrical home appliance)
        fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف
        present paper aims at studying the relationship between brand and consumers. In terms of purpose, this is an applied research while it is a descriptive survey in terms of data collection. Its populations consists of all electrical appliance consumers in Mashhad (Iran) s More
        present paper aims at studying the relationship between brand and consumers. In terms of purpose, this is an applied research while it is a descriptive survey in terms of data collection. Its populations consists of all electrical appliance consumers in Mashhad (Iran) selected by simple random sampling method. Proportionate to sample size, 420 questionnaires were distributed in electrical home appliance in Mashhad and finally 375 usable questionnaires were analyzed. Collected data was analyzed by SPSS and LISREL software packages. LISREL was used to analyze confirmatory factor analysis and research model test. Likewise, LISREL software package was used to study reliability and exploratory factor analysis. The findings indicate that brand experience impacts on brand satisfaction, brand trust brand commitment and brand love positively and significantly; brand satisfaction and brand impact on brand love and brand commitment positively and significantly; and brand love and brand commitment impacts on word of mouth and brand loyalty positively and significantly. The most important limitations of present study include lack of cooperation by managers of shops to distribute questionnaires. The findings of present study can be used as a valuable source to improve the relationship between an Iranian brand and consumers by domestic appliance industry managers and policymakers. It is for the first time that such research studies the relationship between an Iranian brand and consumers by domestic appliance industry in Iran and analyzes new aspects of brand. Manuscript profile
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        57 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
        مریم کناره فرد سید علیرضا موسوی
        The combination of both brand community and social media leads to a concept that we call social media based brand community which is a subset of the broader concept of ‘‘virtual communities’’ or online brand communities; but the main differentiat More
        The combination of both brand community and social media leads to a concept that we call social media based brand community which is a subset of the broader concept of ‘‘virtual communities’’ or online brand communities; but the main differentiator is their platforms. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. For this purpose the users of Apple (Iphone) and Samsung (Galaxy) cell phones in Shiraz are considered as the statistical society which due to the unlimited statistical society and lack of access to all of them, two samples included 196 people has been selected randomly and studied in the third 3 months of year 91 by using the standard questionnaire of the researcher Michael Laroch et al. (2012). On the other hand in order to discuss the relation between the research variables the Pierson correlation and for the hypothesis test of research the path analyse are used to evaluate the structure of the recommended framework. In order to do this SPSS Amos16.0 software is used. This research has about twenty hypothesis which are after the hypothesis analyse and statistical analysis at the surety level of 95% for the Apple’s customer eighteen hypothesis were accepted and two of them were rejected, and for the customers of Samsung, sixteen hypothesis were accepted and four of them were rejected. Manuscript profile
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        58 - The Survey of Effect of Pleasurable Services and Trust on Loyalty
        Mandana Panahi Vanani reza sha'abani
        Purpose: Nowadays competition for having loyal customers is well known as a key strategic issue for organizations that operate in service sector. To reach this, banks have tried to improve the quality of their services. The main purpose of this research is to investigat More
        Purpose: Nowadays competition for having loyal customers is well known as a key strategic issue for organizations that operate in service sector. To reach this, banks have tried to improve the quality of their services. The main purpose of this research is to investigate the outcomes of pleasurable services and trust in banking industry. Methodology: This research is applicable in term of target. in terms of method and nature is casual research and of domain relevant branch. Necessary information are collected using questionnaire mean time for analysis of data, structural equation modeling and LISREL software are used. To achieve this purpose, number of sample was estimated to be 384 but to ensure more 400 questionnaires was distributed among costumers of private banks in Arak and at last 386 questionnaires were returned and analyzed. Findings: In the research all theories were accepted. The findings indicate that pleasurable services and trust lead into loyalty of customers Research Limitations: This research will only survey the impact of pleasurable services and trust, and ignores other variables that impact loyalty, but are not in the center of attention of this research. Managerial Implications: Finally it is suggested that bank managers by adopting programs to know the strengths and weaknesses of the competitors, and providing the best services to their customers so that customers will understand the quality in the way of offering services and the pleasure sense be improved. Originality/value: The model used in this research is a combination of a number of different models and is original in its type. Manuscript profile
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        59 - Investigation of factors influencing innovation and knowledge-based trust in accepting mobile banking
        farideh haghshenaskashani Afshin Rahnama ali dorosti
        Mobile banking is a new technology in banking industry which has many benefits both for banking industry and its customers. Considering special features of this technology and risks customers may perceive when using this technology, acceptance and use of this technology More
        Mobile banking is a new technology in banking industry which has many benefits both for banking industry and its customers. Considering special features of this technology and risks customers may perceive when using this technology, acceptance and use of this technology is an important issue for bank management. The present research aims to investigate factors which affect innovation and knowledge-based trust in acceptance of mobile banking. In terms of objective, this is an applied research and in terms of data collection, it is considered as a descriptive correlation study. Questionnaire was used for data collection. Research sample was selected out of customers who referred to different branches of Mellat Bank in Ardebil City, Iran. Structural equations modeling method was used for data analysis. Results showed that perceived relative advantage, perceived convenience, perceived compatibility, perceived competency and perceived integrity have positive influences on attitude towards acceptance of mobile banking. On the other hand, impact of perceived good-will on attitude towards mobile banking was not supported. Further, attitude towards acceptance of use of mobile banking has a positive and significant impact on behavioral intention to use mobile banking. Manuscript profile
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        60 - Surveying the effect of objective dimensions of electronic payment on using electronic payment systems with moderating role of perceived security and perceived trust of electronic transfer in Mellat Bank branches in Sari city
        Rohoallah Alizadeh Seyed Mehdi Hosseini Ozineh Elham khani
        Abstract Present study tries to survey the effect of objective dimensions of electronic payment on using electronic payment systems with mediating role of subjective dimensions of electronic payment in Mellat Bank branches of Sari city. From standpoint of goal, this stu More
        Abstract Present study tries to survey the effect of objective dimensions of electronic payment on using electronic payment systems with mediating role of subjective dimensions of electronic payment in Mellat Bank branches of Sari city. From standpoint of goal, this study is an applied study and from method point of view is a survey – descriptive and cause - reason study. Statistical population is customers of Mellat Bank branches in Sari city which their numbers are infinite. The questionnaires were distributed randomly and relative classified among 395 customers. The data was analyzed using structural equations and Lisrel software. The results indicate that objective dimensions of electronic payment has impact on using electronic payment systems with mediating role of subjective dimensions of electronic payment in branches of Mellat Bank in Sari city. In this regard, all hypothesis were confirmed and finally some recommendations were provided to branches of Mellat Bank in Sari city. Keywords: Technical securities, transaction processes, security statements, perceived security, perceived trust, the usage of electronic payment system. Manuscript profile
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        61 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
        محمد امین جمشیدیان
        Abstract: Purpose: The purpose of this paper is to examine the effect of Satisfaction and Trust on Customers Loyalty. service quality as the key antecedent of customer satisfaction. Methodology: The present research in terms of goal is an applied type and in terms of g More
        Abstract: Purpose: The purpose of this paper is to examine the effect of Satisfaction and Trust on Customers Loyalty. service quality as the key antecedent of customer satisfaction. Methodology: The present research in terms of goal is an applied type and in terms of gathering information is a causal one. In this research, in order to father information a field research method and a standardized questionnaire were used. The statistical population is customers Melli Bank in city of Arak that using the services provided by this bank. In order to conduct the research, sample size of 220 questionnaire were used. The reliability of the questionnaire was proved through Cronbach alpha and the reliability of the questionnaire was proved by some of the experts of the statistical population. In order to process data, Lisrel software was used. Findings: The research results indicate that Satisfaction and trust have a positive effect on customer loyalty. Complaint handling also have a positive impact on satisfaction, trust and customers loyalty. Manuscript profile
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        62 - Evaluation of factors affecting Internet banking adoption among governmental and private banks Customers in Tehran.
        محمد علی عبدالوند فریده حق شناس کاشانی زهرا فلاح اصل
        Abstract Purpose – This paper seeks to identify empirically the factors underlying the decision to adopt online banking in Tehran. Design/methodology/approach – The sample used in this study is based on 385 interactive questionnaires completed by Tehran inte More
        Abstract Purpose – This paper seeks to identify empirically the factors underlying the decision to adopt online banking in Tehran. Design/methodology/approach – The sample used in this study is based on 385 interactive questionnaires completed by Tehran internet users. Data were analyzed by employing correlation and multiple regression analysis. Findings – The results showed that perceived usefulness,perceived ease of use, internet experience, trust and use of other banking products positively associated with the intention to use online banking in Tehran.On the contrary demographic characteristics was found to be not significant in this study. Research limitations/implications – This study was conducted in Tehran and future research can use this model to study the adoption of online banking in other cities. Managerial implications – The results allow banks’ decision makers to develop strategies that can increase the adoption of online banking. Banks should improve the security and privacy of the websites, which will increase the trust of users. Banks should also create features which are useful to users, try to make the process of using the services easy for consumers, teach customers how to use the online services and use a package deal, such as an account with online access, debit or credit card and a SMS banking service. Originality/value – The findings allow the factors that can influence the adoption of online banking in Tehran to be understood. Unlike existing studies based on Technology Acceptance Model (TAM), this study includes internet experience, trust and use of other banking products on top of the existing variables used in TAM. Most studies on adoption of online banking are focused on developed countries. By focusing on Iran, this model can also be applied to other countries which are relatively new to e-commerce and online banking. Manuscript profile
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        63 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company.
        Razieh Peshman حمزه کاظمی مهیاری
        Nowadays countries with advanced economiesare moving toward service industries. In this regard, we could point to the insurance industry, which is operating in various branches throughout the world. On the other hand, the customers’ ability of selection among vari More
        Nowadays countries with advanced economiesare moving toward service industries. In this regard, we could point to the insurance industry, which is operating in various branches throughout the world. On the other hand, the customers’ ability of selection among various companies has led to more competition in the market of this industry. Customers’ satisfaction is also not enough for companies so they are looking for developing the loyalty among their customers. The population is customers of parsian’s automobile insurance. The theoretical topics collected by means of library and the data was obtained from a questionnaire which was the combination of few standard questionnaires.To analyze the data and investiguateion of the research’s assumptions, the structural equation modeling embedded in the AMOS software was applied. The results of analyzing data reveal that the presented model is an appropriate model for investigation the influence of ethical sales behavior on customer’s loyalty in insurance company. Results also show that the salesperson’s ethical behavior has an important influence on customers’ satisfaction from salesperson and their trust and commitment to the seller.Also the results show that ethical sales behavior indirectly affects on trust,satisfaction and loyalty of consumer.In the other word, through improvement of ethical sales behavior, the satisfaction, trust and loyalty of customer to the insurance company would rise. Manuscript profile
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        64 - Investigation of the effect of customer Orientation on the export performance of companies exporting home appliances: Betting on Trust, Communication and Behavioral Commitment by Bayesian Method
        fatemeh khanmohammadi mohsen KhunSiavash Mohammad ail abdolvand
        Studies in the field of export performance show that the investigation of export performance reveals a wide range of factors affecting export performance and corporate success. On the other hand, the customer-Orientation consists of a set of capabilities that are not ea More
        Studies in the field of export performance show that the investigation of export performance reveals a wide range of factors affecting export performance and corporate success. On the other hand, the customer-Orientation consists of a set of capabilities that are not easily replicable and can provide a long-term competitive advantage for the companies. This study investigate the effect of customer Orientation on the export performance of companies exporting home appliances, which considering trust, communication and behavioral commitment as a mediator. In this regard, a questionnaire with 38 questions was sent to all identified companies. In this research, due to the non-normality of data and small sample size, Bayesian structural analysis method was used and the method of estimating the parameters in the structure is generalized least squares error method. The results of the analysis of 146 questionnaires obtained using Bayesian Structural Analysis showed that all three variables of trust, communication and behavioral commitment influenced the relationship between customer-orientation and export performance. Results suggest manager to use trust, behavioral commitment, and communication to develop customer orientation and enhancing firm’s export performance. Manuscript profile
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        65 - Studying the effect of perceived e-service quality and perceived security on brand equity
        Mohsen Khunsiavash elika amirasl Majid Mohamadipour
        The purpose of this study is "Studying the effect of perceived e-service quality and perceived security on brand equity". The method used in this study from the point of purpose is applied research and from the point of matter is survey-descriptive research. The statist More
        The purpose of this study is "Studying the effect of perceived e-service quality and perceived security on brand equity". The method used in this study from the point of purpose is applied research and from the point of matter is survey-descriptive research. The statistics population of this research was the students of Islamic Azad University Science and Research branch and Tehran Central branch. The sample size of the study is calculated according to the number of hidden variables and the hypotheses. Since the number of hidden variables and hypotheses is 15, 700 people is selected as the sample. The questions regard to the objectives of the study have been designed in Likert seven-option package. For data analyzing Spss22 software in two parts, descriptive and inferential statistics and to check normality of the distribution, and the hypotheses AMOS22 software is used. Delivery quality and outcome quality have been used as perceived e-service quality dimensions to investigate the process of using online services and also the outcome with which the customer is left. Based on the results obtained from the research, all of the research hypotheses are confirmed with confidence level of 95%. The results indicate that the perceived quality and perceived security formed through interaction with an online banking service positively affect customer trust and satisfaction, which in turn influence loyalty and brand equity. The results of this study suggests that marketing managers should pay attention to both the process of using the online service and the outcome of the process. Finally, they should provide their customers with the newest technology in order to secure the website. It is suggested that future researches examine different e-service quality measuring models and various statistical population in different industries. Manuscript profile
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        66 - Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex)
        Hossein Adel Abootorab Alirezaie Seyed Mahdi Jalali
        Background: In today's world, online businesses need to define reviewing strategies to expect consumers and trust them. The most serious risk for economies download is without any critical approach. Objective: This study aimed at the role of trust and gender in online s More
        Background: In today's world, online businesses need to define reviewing strategies to expect consumers and trust them. The most serious risk for economies download is without any critical approach. Objective: This study aimed at the role of trust and gender in online shopping with future research approach. Methods: The present study was conducted in terms of applied purpose, in terms of descriptive-survey information, field research method and data questionnaire Were collected. The statistical population of the residents of Sina complex, the possible random sampling method of the relative type with the volume of 306 questionnaires, which was confirmed by the Cronbach's alpha and the validity by respected professors, experts and experts in the statistical field and data processing through SPSS software. Results: Spearman gender correlation coefficient and confidence on satisfaction and intention to buy 731.0, foresight, perceived benefits, continuity of trust, perceived risk and satisfaction on intention to buy 705.0, 636.0, 639.0, 461.0-and 817.0 so that all at a significant level less than 05.0 The corresponding assumptions are confirmed. The only correlation coefficient of spearman gender on the intention of buying 193.0, and the significance level of 083.0 showed that this hypothesis is not confirmed. Conclusion: To increase its share in international and domestic markets, it should be identified with continuous dynamic social needs and customer expectations and with a strategic prospect expansion in accordance with increasing trust, perceived benefits and a decrease in perceived risk can increase the satisfaction and intention of purchasing again.   Manuscript profile
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        67 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers)
        mohammad ali nasimi samira pali
        The scope of moral consumerism transcends cultural boundaries and as a result quality, price, social behavior, innovation and ethical perspectives lead to consumer choice. The effect of ethical perceptions on the purchase intentions with the role of consumer–corpo More
        The scope of moral consumerism transcends cultural boundaries and as a result quality, price, social behavior, innovation and ethical perspectives lead to consumer choice. The effect of ethical perceptions on the purchase intentions with the role of consumer–corporate identity and brand trust. Its statistical population includes all customers of Samsung in Tehran, from which 384 people were selected by non-probability sampling method. The data of this study were collected through the questionnaire of Javed et al. (2019). The validity of the questionnaire was confirmed by its visual and content methods and its reliability was confirmed by Cronbach's alpha. SPSS and LISREL software were used in data analysis. The findings showed that ethical perceptions on the intention to buy with the role of consumer identity from the organization and trust in brands are significant. Consumer–corporate identification and brand trust are significant on the purchase intentions. The effect of ethical perception on consumer–corporate identification and brand trust was significantly adjusted by gender, customer age, education and location. Manuscript profile
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        68 - Branding co-creation through customers participation in digital media
        Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh
        Consumers have the ability to influence brands through social networking sites, enabling consumers to actively create content on these social networking sites in relation to their companies. The purpose of this study is to investigate the effective factors of brand crea More
        Consumers have the ability to influence brands through social networking sites, enabling consumers to actively create content on these social networking sites in relation to their companies. The purpose of this study is to investigate the effective factors of brand creation that include: participatory motivations of social networking sites, consumer  participation, trust, brand loyalty and loyalty in social media brand communities among students of Azad University and Dezfol. This study is practical in view of purpose and according to Collection data method is descriptive survey. The statistical population of this study include students of Azad University in Dezfol. The Sample size according to Cochran formula is obtained 384 with available sampling method. The validity was confirmed by expert and reliability is confirmed with Cronbach Alpha. In order to analyze data is used SPSS and Amos software. The result show that the Motivations for social networking sites participation positively influence consumer participation and this in turn has significant effects on brand trust and brand loyalty. As a result, both brand trust and brand loyalty have a positive effect on branding co-creation. In addition, brand trust as a mediating variable between customer participation and brand loyalty.   Manuscript profile
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        69 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
        Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani
        The purpose of this study was to determine the effects of brand performance on consumer buying behavior through the variables of interface between brand trust and brand image and brand equity and brand loyalty in customers of industrial and home appliance stores in Isfa More
        The purpose of this study was to determine the effects of brand performance on consumer buying behavior through the variables of interface between brand trust and brand image and brand equity and brand loyalty in customers of industrial and home appliance stores in Isfahan (Case study: Bosch brand). The statistical population of the present study consisted of all clients and customers of industrial and home appliances stores in Isfahan. The statistical sample size of the study based on Morgan table was 384 people. The validity of the questionnaires was examined based on the content validity using the opinion of experts, formally based on the views of a number of statistical and structural communities by factor analysis method and the validity was confirmed and on the other hand the validity of the questionnaires by Cronbach's alpha method For brand trust, 0.845, brand loyalty, 0.812, brand image, 0.822, brand performance, 0.811, brand equity, 0.777, respectively, consumer buying behavior was estimated to be 866, and data analysis was performed. Descriptive and inferential levels including Pearson correlation coefficient and structural equation modeling (SEM) were performed. The results showed that between brand performance on brand trust with an impact factor of 0.54, brand performance on brand image with an impact factor of 0.45, brand trust on brand image with an impact factor of 0.25, brand performance on loyalty To the brand with an impact factor of 0.68, brand image on the brand equity with an impact factor of 0.76, brand loyalty on the variables of brand equity and consumer buying behavior with an impact factor of 0.90 and 0.61 and brand equity, respectively. There is a positive and significant relationship between consumer purchasing behavior and an impact factor of 0.44. Therefore, the main hypothesis of the research was confirmed. However, the effect of brand trust directly on the variable of consumer purchasing behavior with an impact factor of 0.04 was not significant. Manuscript profile
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        70 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
        Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki
        With the rapid development of modern technologies, there have been rapid changes in consumer behavior as well as in the development of digital marketing and digital marketing tools. Today, digitalization has led to an increase in consumer awareness, and thus retailers n More
        With the rapid development of modern technologies, there have been rapid changes in consumer behavior as well as in the development of digital marketing and digital marketing tools. Today, digitalization has led to an increase in consumer awareness, and thus retailers need to find effective ways to stand out. The use of digital marketing leads to better use of marketing management techniques to make significant changes in product design, packaging, efficiency and performance. This type of marketing encompasses all marketing processes and aims to make more profit. Accordingly, this study examines the impact of affiliate marketing as one of the dimensions of digital marketing on customers' intention to buy by considering the mediating role of customer trust and modulating customer involvement and perception using structural modeling technique among 385 users. Deals with food ordering applications. The results of this study show that representative marketing has a significant effect on customer trust and customer trust also has an effect on purchase intention. Also, the moderating effect of customer involvement and perception on the relationship between customer trust and purchase intention is confirmed. Manuscript profile
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        71 - The impact of social factors on the intention of customers in social networks via trust in the seller and the product
        Mohammad Javad Taghipourian Sahar Kasiri Ahmad Shakiba
        The explosive growth of social networks has led to the development of a model of e-commerce called social commerce in which e-commerce is mediated through social media and social networking services. Given the increasing popularity and use of social commerce and its imp More
        The explosive growth of social networks has led to the development of a model of e-commerce called social commerce in which e-commerce is mediated through social media and social networking services. Given the increasing popularity and use of social commerce and its important role in existing online commerce, examining the key and key factors of customer confidence in the seller and the product is one of the most important factors in the success of sellers. Therefore, the main purpose of this paper is to investigate the impact of social factors on the Bernie cosmetics buyers' purchasing behavior with respect to the seller and product trust. For this purpose, three questionnaires were drawn from the research work of (Lu et al, 2016) and 384 questionnaires (according to Morgan table) were collected through mobile social networks. The results of the study using structural equations indicated that social factors of social networks influenced the intention of buyers of cosmetics from mobile social networks regarding the level of trust in the seller and trust in the product. The social presence of the web, the social presence of others, and the interactive social presence also influence the purchase of cosmetic shoppers from mobile social networks. Manuscript profile
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        72 - The Effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping (Case Study: Digistyle)
        Sadaf Chankeshi Peyman Ghafari Ashtiani Seyed Jalaledin Hosseini Ghoncheh
        The purpose of this study was to investigate the effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping. This research in terms of goal, is an applied research and in terms of data collection m More
        The purpose of this study was to investigate the effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping. This research in terms of goal, is an applied research and in terms of data collection method, is descriptive and survey type. The statistical population is the audience that has bought at least twice the Digistyle online store on Instagram. Considering that the number of statistical population at the time of distribution of the questionnaire was 290 thousand people, based on Cochran's formula, 384 samples were selected to test the hypotheses using available sampling method The reliability of the questionnaires was confirmed by Cronbach’s alpha and the validity of the tool was confirmed by the content method   and calculating the content validity ratio formula. Data were analyzed using SPSS and lisrel software and the research hypotheses were tested. Findings indicate that “trust (in online shopping)”, “convenience (in online shopping)” and “customer service (in online shopping)” has had a positive effect on “attitude towards online shopping”. As well as the variables “trust (in online shopping)”, “convenience (in online shopping)”, “attitude towards online shopping” and “subjective norm” has a positive effect on the “intention to shop online”. However, the effect of “customer service (in online shopping)” on “intention to shop online” is not significant. Manuscript profile
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        73 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
        HAMIDEH reshadatjo amir ebrahimpour
        The aim of this study was to investigate the effect of entrepreneurial marketing dimensions on consumer behavior in IT area of startups. This research is applied in terms of purpose and is descriptive-survey in terms of data collection. The community surveyed are all co More
        The aim of this study was to investigate the effect of entrepreneurial marketing dimensions on consumer behavior in IT area of startups. This research is applied in terms of purpose and is descriptive-survey in terms of data collection. The community surveyed are all consumers who have used the services of five startups (Linkup, Smart Forever, Pigam, Picto, and Onar). To collect information using Morgan's table to determine the sample size, 384 questionnaires were analyzed by random sampling method among sample members, distribution and information by structural equation analysis method and through plus software. All research hypotheses have been confirmed and the effect of entrepreneurial marketing dimensions (pre-eminence, risk-taking, opportunism, innovation, human resource leverage, value creation, firm's tendency to marketing, intellectual and social capital) on consumer behavior to prove Receipt. The results showed that the dimensions of entrepreneurial marketing by influencing consumer behavior, on a better understanding of the use of entrepreneurial and creative marketing among IT startups can increase satisfaction, loyalty and trust among consumers. Manuscript profile
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        74 - The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province)
        vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh
        Effective banking communications can improve and strengthen customer relationships to achieve the desired level of performance. Although banks and the services they provide have improved in recent decades, customer satisfaction with banking communications is still a con More
        Effective banking communications can improve and strengthen customer relationships to achieve the desired level of performance. Although banks and the services they provide have improved in recent decades, customer satisfaction with banking communications is still a concern. The purpose of this study is to investigate the effect of communication effectiveness on customer satisfaction with the mediating role of perceived value, perceived quality and customer trust. The research is a descriptive correlational research in terms of applied purpose and method. The statistical population of this study includes all customers of Bank Shahr in Qazvin province. The size of the target population was unlimited and according to Krejcie and Morgan table was equal to 384 people. The questionnaire was distributed electronically among the statistical population and finally 384 questionnaires were analyzed. The available sampling method was selected for data collection and the required data were collected in this study using a 21-item questionnaire. The results of the study showed that the effectiveness of communication has a positive and significant effect on customer satisfaction, customer trust, perceived value and perceived quality. Also, the effectiveness of communication indirectly leads to customer satisfaction through trust, perceived value and perceived quality. Other results are presented in the form of discussion and conclusions in the research. Manuscript profile
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        75 - Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality)
        Saeedeh Sadeghi Afjeh Hossein Budaghi Khajeh Nobar behnaz khosh tinat samad aali
        Customer involvement (customer engagement) is a communication in business that implies the relationship between customers and stakeholders of the organization through different channels. In this approach, the expansion and improvement of the relationship with customers More
        Customer involvement (customer engagement) is a communication in business that implies the relationship between customers and stakeholders of the organization through different channels. In this approach, the expansion and improvement of the relationship with customers is emphasized. This participation is not possible unless measures are taken to increase social trust. Customer orientation and customer participation are important issues in municipalities, and customer relationship management systems play an essential role in creating and developing this partnership.The purpose of this study is to validate a model for municipal customer participation based on social trust marketing. This research is a cross-sectional research in terms of data collection method and time period. The statistical population includes all citizens of Tehran. Due to the infinity of the statistical population, the sample size of 384 people was estimated using Cochran's formula and sampling was done by simple random method. Structural equation modeling method and LISREL software were used to validate the municipal customer participation model. Also, the indicators of municipal customer participation have been prioritized by the method of confirmatory factor analysis, validation and by Savara method. The data collection tool was a questionnaire that was validated by construct validity and convergent validity methods. The reliability of the questionnaire was also assessed using Cronbach's alpha and combined reliability. The results show that managing the relationship with municipal customers is effective on social responsibility and establishing social trust. These two categories improve the quality of municipal services and attract social satisfaction of municipal customers. In the shadow of improving the quality and increasing trust and satisfaction, achieving the marketing goals of social trust is achieved and ultimately leads to the participation of municipal customers. Manuscript profile
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        76 - The Relationship between Trust and Consumer Confidence with Acceptance of Retail Brands (Case Study: Hakoopian)
        A. Bajlan M. Mansoori R. Sha′abani
        Purpose: The purpose of this research is to investigate the relation of trust and reliance of consumerswith the acceptance of retail detergents brandsMethodology: The population of the research consists of all the customers of Hakoopian stores of Tehran in the year More
        Purpose: The purpose of this research is to investigate the relation of trust and reliance of consumerswith the acceptance of retail detergents brandsMethodology: The population of the research consists of all the customers of Hakoopian stores of Tehran in the year 1391, 450 people are chosen as the sample and the questioners distributed among these people and of these questioners 390questioners were analyzed. Tools for information collection in questioners were standard and consist of 17 questions the reliability coefficient of this questioner was 0.92 that was calculated by distributing 30 questioners and using Cronbach’s alpha. To analyzing the data and testing hypotheses SPSS software is used.Findings: Analyzing the testing hypotheses in this research showed that consumers’ attitude of the retail detergents brands has positive relation with their purchase intention. Our analysis shows that there is linear and direct relationship between the consumers’ attitude of retail detergents brands and their purchase intention. Perceived benefits of retail detergents brands have positive relationship with the consumers’ attitude. Consumers’ trust on retail detergents brands has positive relationship with their perceived benefits. Consumers’ reliance on retail detergents brands has positive relationship with their perceived benefits.Practical implications: The variables of “trust” and “confidence/pessimism” facilitate a more effective utilization of the marketing mix with regard to retail brands.Originality/value: The paper provides novel insights into consumer behavior with regard to detergent retail brands. In particular, the variable of “confidence/pessimism” is especially relevant in the context of the prevailing adverse economic conditions. Manuscript profile
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        77 - The Survey of Effect of Relationship Quality and Rapport on Word of Mouth
        P. Ghaffari Ashtiyani M. Zanjirdar M. Panahi Vanani
        Purpose: Because of undeniable importance of word of mouth in marketing especially in the part of  services, studying the underlying  factors is necessary. Because of intangible services and regarding the point that satisfied customers are the missionaries of More
        Purpose: Because of undeniable importance of word of mouth in marketing especially in the part of  services, studying the underlying  factors is necessary. Because of intangible services and regarding the point that satisfied customers are the missionaries of the company, companies are encouraged to establish a positive relationship with their customer. Methodology:  This research is applicable in term of target. In terms of method and nature is casual research and of domain relevant branch. Necessary information are collected using questionnaire mean time for analysis of data, structural equation modeling and LISREL software are used. To achieve this purpose, number of sample was estimated to be 384 but to ensure more 425 questionnaires was distributed among costumers of private banks in Arak and at last 386 questionnaires were returned and analyzed. Findings: Result of the research show that a significant relationship exists between dimension of relationship quality, namely trust, satisfaction and commitment and word of mouth. Also existence of significant relationship between shared values on trust and commitment was accepted, but existence of significant relationship between rapport on the word of mouth and trust was not accepted. Research Limitations: This research will only survey the impact of relationship quality and rapport, and ignores other variables that impact word of mouth, but are not in the center of attention of this research. Managerial Implications: Finally it is suggested that bank managers by adopting programs to know the strengths and weaknesses of the competitors, by creating positive relationships and good quality, providing the best services to their customers so that customers will understand the quality in the way of offering services and become missionaries of the company. Originality/value: The model used in this research is a combination of a number of different models and reviews simultaneously the impact of relationship quality and rapport on word of mouth that is original in its type. Manuscript profile
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        78 - Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
        M. A. Jamshidian
        Purpose: The purpose of this paper is to examine the effect of Satisfaction and Trust on Customers Loyalty. Service quality as the key antecedent of customer satisfaction. Methodology: The present research in terms of goal is an applied type and in terms of gathering in More
        Purpose: The purpose of this paper is to examine the effect of Satisfaction and Trust on Customers Loyalty. Service quality as the key antecedent of customer satisfaction. Methodology: The present research in terms of goal is an applied type and in terms of gathering information is a causal one. In this research, in order to gather information a field research method and a standardized questionnaire were used. The statistical population is customers Melli Bank in city of Arak that using the services provided by this bank. In order to conduct the research, sample size of 220 questionnaire were used. The reliability of the questionnaire was proved through Cronbach Alpha and the Validity of the questionnaire was proved by some of the experts of the statistical population. In order to process data, Lisrel software was used. Findings: The research results indicate that Satisfaction and trust have a positive effect on customer loyalty. Complaint handling also have a positive impact on satisfaction, trust and customers loyalty. Manuscript profile
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        79 - The Relationship between Risk Aversion and Brand Loyalty with Regard to the Role of Brand Trust and Brand Affect in This Relationship
        Sh. Nayebzadeh P. Shahbazi
        Problem description: The main problem of this research is to examine the relationship between risk aversion and brand loyalty (purchase and attitudinal) and the mediating role of brand trust and brand affect Methodology: Using proportional stratified sampling aproach, More
        Problem description: The main problem of this research is to examine the relationship between risk aversion and brand loyalty (purchase and attitudinal) and the mediating role of brand trust and brand affect Methodology: Using proportional stratified sampling aproach, a community of 379 students from Science and Research branch of Azad University has been used to gather a data set of various laptop brands. Looking goal-oriented this research can be categorized as applied and from a method-oriented view it can be categorized as descriptive and survey research. Since the subject is to study the relationship between variables this reasearch can be categorized as correlational. Data Gathering Tools and Techniques: Tools used for data gathering are note taking for library studies and questionary for hypothesis testing which is done with field research method. Structural equation modeling and Lisrel software are used to analyse research and hypothesis testing data. Findings: The result of data analysis indicates the effect of risk aversion on brand loyalty through brand trust and brand affect. Risk aversion is positively and directly related to brand trust and brand affect, Furthermore, brand trust and brand affect have positive and direct effects on brand loyalty (purchase and attitudinal). Manuscript profile
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        80 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company
        R. Pezhman H. Kazemi Mahyari
        Nowadays countries with advanced economies are moving toward service industries. In this regard, we could point to the insurance industry, which is operating in various branches throughout the world. On the other hand, the customers’ ability of selection among var More
        Nowadays countries with advanced economies are moving toward service industries. In this regard, we could point to the insurance industry, which is operating in various branches throughout the world. On the other hand, the customers’ ability of selection among various companies has led to more competition in the market of this industry. Customers’ satisfaction is also not enough for companies so they are looking for developing the loyalty among their customers. The population is customers of Parsian’s automobile insurance. The theoretical topics collected by means of library and the data was obtained from a questionnaire which was the combination of few standard questionnaires. To analyze the data and investigation of the research’s assumptions, the structural equation modeling embedded in the AMOS software was applied. The results of analyzing data reveal that the presented model is an appropriate model for investigation the influence of ethical sales behavior on customer’s loyalty in insurance company. Results also show that the salesperson’s ethical behavior has an important influence on customers’ satisfaction from salesperson and their trust and commitment to the seller. Also the results show that ethical sales behavior indirectly affects on trust, satisfaction and loyalty of consumer. In the other word, through improvement of ethical sales behavior, the satisfaction, trust and loyalty of customer to the insurance company would rise. Manuscript profile
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        81 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
        S. A. Mousavi M. Kenarehfard
        The combination of both brand community and social media leads to a concept that we call social media based brand community which is a subset of the broader concept of ‘‘virtual communities’’ or online brand communities; but the main differentiat More
        The combination of both brand community and social media leads to a concept that we call social media based brand community which is a subset of the broader concept of ‘‘virtual communities’’ or online brand communities; but the main differentiator is their platforms. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. For this purpose the users of Apple (Iphone) and Samsung (Galaxy) cell phones in Shiraz are considered as the statistical society which due to the unlimited statistical society and lack of access to all of them, two samples included 196 people has been selected randomly and studied in the third 3 months of year 91 by using the standard questionnaire of the researcher Michael Laroch et al. (2012). On the other hand in order to discuss the relation between the research variables the Pierson correlation and for the hypothesis test of research the path analyze are used to evaluate the structure of the recommended framework. In order to do this SPSS Amos 16.0 software is used. This research has about twenty hypothesis which are after the hypothesis analyze and statistical analysis at the surety level of 95%  for the Apple’s customer eighteen hypothesis were accepted and two of them were rejected, and for the customers of Samsung, sixteen hypothesis were accepted and four of them were rejected. Manuscript profile
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        82 - Satisfaction and Inertia Influence on Loyalty (Case study: Mobile Phone)
        F. Khajouei Sh. Nayebzadeh
        The purpose of this study was to investigate the effect of five antecedents, satisfaction, inertia, switching barriers, trust and commitment as independent variables on customer loyalty. This research studied on mobile phone industry. The method of this study was applie More
        The purpose of this study was to investigate the effect of five antecedents, satisfaction, inertia, switching barriers, trust and commitment as independent variables on customer loyalty. This research studied on mobile phone industry. The method of this study was applied in terms of aim and correlation in terms of method. A total of 379 valid responses were collected out of the 400 distributed between students of Islamic Azad University of science and research in Tehran, A stratified sampling technique was used; and the samples were randomly drawn from each group. This study employed structural equation modeling to test the hypothesized relationships and used LISREL 8.30 software; SPSS 12.0 software was used for the frequency analysis and the reliability test; the results show that satisfaction and inertia have a significant effect on loyalty. While, the effect of switching barriers, trust and commitment were not supported. In line with the results of this study could be due to provide useful information in the field of relationship marketing and services, will be valuable for researchers and marketers; Moreover, The results offered suggestions for more improved and effective in this fields. Manuscript profile
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        83 - Investigation of Factors Influencing Innovation and Knowledge-based Trust in Accepting Mobile Banking
        F. Haghshenas Kashani A. Rahnama A. Dorosti
        Mobile banking is a new technology in banking industry which has many benefits both for banking industry and its customers. Considering special features of this technology and risks customers may perceive when using this technology, acceptance and use of this technology More
        Mobile banking is a new technology in banking industry which has many benefits both for banking industry and its customers. Considering special features of this technology and risks customers may perceive when using this technology, acceptance and use of this technology is an important issue for bank management. The present research aims to investigate factors which affect innovation and knowledge-based trust in acceptance of mobile banking. In terms of objective, this is an applied research and in terms of data collection, it is considered as a descriptive correlation study. Questionnaire was used for data collection. Research sample was selected out of customers who referred to different branches of Mellat Bank in Ardebil City, Iran. Structural equations modeling method was used for data analysis. Results showed that perceived relative advantage, perceived convenience, perceived compatibility, perceived competency and perceived integrity have positive influences on attitude towards acceptance of mobile banking. On the other hand, impact of perceived good-will on attitude towards mobile banking was not supported. Further, attitude towards acceptance of use of mobile banking has a positive and significant impact on behavioral intention to use mobile banking. Manuscript profile
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        84 - Assessment Refah and Shahrvand Chain Stores’ Customers Loyalty (Case Study: Tehran Stores)
        R. Ahmadi M. Donyaei K. Navabizand
        Due to the global competition increasing and integration of international markets, customers’ retention is a big challenge for companies in the 21st century and so, study of customers’ loyalty is a vital matter. Therefore, present paper identifies the perspe More
        Due to the global competition increasing and integration of international markets, customers’ retention is a big challenge for companies in the 21st century and so, study of customers’ loyalty is a vital matter. Therefore, present paper identifies the perspectives of Refah and Shahrvand chain stores’ customers about the quality of services, trust and customers satisfaction to establish their loyalty. Statistical population of this study is all Customers of selected Refah and Shahrvand stores which randomly selected 385 customers and the questionnaire was distributed among them. Results indicate that, from the Customers’ viewpoint, the quality of services (and its five dimensions: tangible services, reliability services, services assurance, personnel accountability in delivering services, personnel empathy in providing services) and also, their trust (confidence) and satisfaction from their stores are desirable and there are no significantly differences between dimensions of stores. As well as, these dimensions have different ranks in the loyalty creation. Manuscript profile
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        85 - Investigating the Effect of Trust and Perceived Risk on Adoption Internet Banking Services among Arak Banks Customers
        P. Ghaffari Ashtiyani M. Zanjirdar R. Sha’abani
        Purpose: Nowadays expansion of internet use is an underlying opportunity for financial institutions and banks to use it as a benefit in a hard competition environment. According to the nature of internet shopping some of the consumers always experience a level of risk. More
        Purpose: Nowadays expansion of internet use is an underlying opportunity for financial institutions and banks to use it as a benefit in a hard competition environment. According to the nature of internet shopping some of the consumers always experience a level of risk. The present research investigates simultaneously the effect of trust and the perceived risk on adoption internet banking services. Methodology: This research is applicable in term of target. in terms of method and nature is causal research and of domain relevant branch. Necessary information are collected using questionnaire mean time for analysis of data, Structural Equation Modeling and LISREL software are used. To achieve this goal 300 questionnaires were distributed among Arak banks customers that used internet banking services at least once and finally 276 usable questionnaires returned and were analyzed. Findings: The analysis results showed there is a significant relation between costumer's perceived ability of Internet Banking Services and using these services. Also results suggest that bank trusting negatively affected perceived risk of Internet Banking Services on one hand and positively affected costumer perception of bank abilities to offer Internet Services for using these services on the other hand. Finally negative effect of perceived risk for Internet Banking Services to use these services was approved. Research Limitations: There are a lot of factors that can affect on the adoption of internet banking services but because of the high importance of perceived risk and trust in adoption of this services and also because of time limitation in this research we are studied these two variable only. Also lack of accurate statistics of the customers using internet banking was among the restricting factors in this research. Managerial Implications: Finally it is suggested to the bank managers to formulate and implement strategies that can increase the perceived trust of the customers and parallel to programs of trust making move in the way of lessening the perceived risk of customers by creating specialized counters in their branches. Manuscript profile
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        86 - Surveying the Effect of Objective Dimensions of Electronic Payment on Using Electronic Payment Systems with Moderating Role of Perceived Security and Perceived Trust of Electronic Transfer in Mellat Bank
        R. Alizadeh S. M. HosseiniOzineh E. Khani
        Present study tries to survey the effect of objective dimensions of electronic payment on using electronic payment systems with mediating role of subjective dimensions of electronic payment in Mellat Bank branches of Sari city. From standpoint of goal, this study is an More
        Present study tries to survey the effect of objective dimensions of electronic payment on using electronic payment systems with mediating role of subjective dimensions of electronic payment in Mellat Bank branches of Sari city. From standpoint of goal, this study is an applied study and from method point of view is a survey – descriptive and cause - reason study. Statistical population is customers of Mellat Bank branches in Sari city which their numbers are infinite. The questionnaires were distributed randomly and relative classified among 395 customers. The data was analyzed using structural equations and Lisrel software. The results indicate that objective dimensions of electronic payment has impact on using electronic payment systems with mediating role of subjective dimensions of electronic payment in branches of Mellat Bank in Sari city. In this regard, all hypothesis were confirmed and finally some recommendations were provided to branches of Mellat Bank in Sari city.  Manuscript profile
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        87 - Investigating Impact of E-trust and Subjective Norms on Customers’ Acceptance of E-commerce Website (Case Study: Raja Passenger Trains Co)
        P. Ghafari Ashtiani M. S. Horri B. Gholami
        With the diffusion of the Internet people lives have undergone dramatic changes. This technology has enabled globalization and commercialization in the societies. Modern organizations depend on the Internet for their daily operations. Moreover, many organizations have s More
        With the diffusion of the Internet people lives have undergone dramatic changes. This technology has enabled globalization and commercialization in the societies. Modern organizations depend on the Internet for their daily operations. Moreover, many organizations have started to conduct electronic commerce. Researches in the related fields have shown that the adoption of e-commerce leads to a variety of benefits such as cost reduction, product quality improvement, new customer or supplier contacts and the creation of new ways of selling existing products. The present research aimed at investigating the roles of e-trust and subjective norms in acceptance of e-commerce website by customers of Raja Passenger Trains Co. Statistical population of this research include total customers of Raja Passenger Trains Co. in Tehran who booked an e- ticket. The research hypotheses were tested through LISREL and structural equation model (SEM). The research results showed that perceived ease of use has positive effects on perceived usefulness and attitude toward use of e-commerce website; subjective norm has positive effects on perceived usefulness as well as attitude toward use of e-commerce website and intention to e-commerce website reuse. Moreover, e-trust has a positive effect on intention to e-commerce website reuse. Manuscript profile
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        88 - The Survey of Effect of Delight Services and Trust on Loyalty
        M. Panahi Vanani R. Sha′abani
        Purpose: Nowadays competition for having loyal customers is known as a key strategic issue for organizations operating in service sector. In doing so, banks have tried to improve quality of their services. The main purpose of this research is to investigate the outcomes More
        Purpose: Nowadays competition for having loyal customers is known as a key strategic issue for organizations operating in service sector. In doing so, banks have tried to improve quality of their services. The main purpose of this research is to investigate the outcomes of the delight services and the customers’ trust in banking industry. Methodology: Looking goal-oriented this research can be categorized as applied and from a method-oriented view it can be categorized as a descriptive and survey research. Since the subject is to study the relationship between variables this research can be categorized as a correlation one. The required information is gathered using questionnaire. Also, in order to analyze data the structural equations technique and LISREL software are used. Therefore, the sample size is about 384 that in order to make sure, 400 questionnaires were distributed among the costumers of private banks in city of Arak that at the end 386 questionnaires were returned and then analyzed, accordingly. Findings: In the research all hypotheses were proved. The research results indicate that the delight services have positive and direct effect on the customer’s trust. When services is delightful for the customer, he or she will trust in; as a result, when a customer is satisfied with the services and trusts in the services provider, then he or she will be committed to the organization. The committed customers will be highly satisfied with the organization and finally they will be loyal to the organization. At the end, it is recommended that banks’ managers should follow some strategies such as establishment of a particular section for customer’s complaints and receiving their viewpoints and suggestions so as to they be able to improve the services on the basis of their customers’ needs and requirements and providing the best services to their customers so that customers will understand the quality in the way of offering services and the delight sense be improved Originality/value: The model used in this research is a combination of a number of different models and is original in its type. Manuscript profile
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        89 - Surveying the Effect of Automated Service Quality on Customer's Commitment in Banking Industry
        H. Vazifehdoost R. Omidzade
        Purpose: Nowadays competition for improving service quality is well known as a key strategic issue for organizations that operate in service sector. To reach this, banks have tried to use the backgrounds that information technology provides for them in order to pursue t More
        Purpose: Nowadays competition for improving service quality is well known as a key strategic issue for organizations that operate in service sector. To reach this, banks have tried to use the backgrounds that information technology provides for them in order to pursue the modern methods and improve the quality of their services. The main purpose of this research is to investigate the outcomes of automatic service quality in electronic banking. Methodology: The present research is descriptive research in terms of method and nature; and in terms of performance it is surveying and in terms of aims it is applicable and uses structural equation modeling and LISREL software for investigating the relationships between the parts of model. Population in this research consists of bank customers in Azna town during the year 1391. To reach the aims of the research 450 questionnaires were distributed among the bank customers of Azna and among them 384 questionnaires were analyzed. Findings: Result of the research show that dimension of service quality has an impact on trust, commitment and customer delight. Also existence of impact of the customer delight on trust was accepted, but existence of impact of the customer delight on commitment was not accepted. Research Limitations: not to be available of accurate statistics of the customers using automated service was among the restricting factors in this research. Managerial Implications: Finally it is suggested that bank managers by adopting programs to know the strengths of their competitors in area of encourage and excite the customers to use of their automated service and also, to know the weakness of themselves in this area, providing the best services to their customers so that customers will understand the quality in the way of offering services and the pleasure sense be improved. Manuscript profile
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        90 - The Evaluation of Effective Factors on Buyers’ Satisfaction in Supply chain – A Case Study of Food Factories in Esfahan
        M. A. Abdolvand A. Shamaei
        In this research, the effective factors that determine the relationship between industrial buyers and suppliers are identified, and the concept of satisfaction, as an important factor, is able to minimize the supply process of primary materials and of the More
        In this research, the effective factors that determine the relationship between industrial buyers and suppliers are identified, and the concept of satisfaction, as an important factor, is able to minimize the supply process of primary materials and of the product from the order time until delivery time through elements such as commitment, cooperation, communication, trust, adaptation of expectation, and long-term orientation. This concept also is able to provide synergy, which consequently leads to buyers’ satisfaction. The main purpose of this research is to analyze the concept of satisfaction in firm-supplier relationships (in the viewpoint of industrial buyers). Applicable purposes of this research are to examine the relationship between satisfaction and trust, trust with commitment in the supply chain, and the relationship of commitment with buyers’ satisfaction and long-term orientation in the supply chain from an industrial buyer’s perspective. The statistical database in this research is all of food factory managers in Esfahan, and the required data is collected by questionnaires. The research method is a descriptive one; for description of findings, frequency distribution tables are used, along with correlation test and path analysis with SPSS software. Eight hypotheses are used and six hypotheses are accepted. The results of this research indicate that trust, adaptation to expectations, communication, and cooperation have an effective and meaningful relationship with satisfaction. In addition, trust and satisfaction have positive relationships with commitment. The implications and results of this study can be applied by industrial marketers, organizational buyers, management consultants, and business educators who may use the empirically tested model as a diagnostic and monitoring tool in guiding business relationships in the proper direction. Manuscript profile
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        91 - Evaluation of Factors Affecting Internet Banking Adoption among Governmental and Private Banks Customers in Tehran
        Z. Falah Asl M. A. Abdolvand
        Purpose – This paper seeks to identify empirically the factors underlying the decision to adopt online banking in Tehran. Design/methodology/approach – The sample used in this study is based on 385 interactive questionnaires completed by Tehran internet user More
        Purpose – This paper seeks to identify empirically the factors underlying the decision to adopt online banking in Tehran. Design/methodology/approach – The sample used in this study is based on 385 interactive questionnaires completed by Tehran internet users. Data were analyzed by employing correlation and multiple regression analysis. Findings – The results showed that perceived usefulness, perceived ease of use, internet experience, trust and use of other banking products positively associated with the intention to use online banking in Tehran. Research limitations/implications – This study was conducted in Tehran and future research can use this model to study the adoption of online banking in other cities. Managerial implications – The results allow banks’ decision makers to develop strategies that can increase the adoption of online banking. Banks should improve the security and privacy of the websites, which will increase the trust of users. Banks should also create features which are useful to users, try to make the process of using the services easy for consumers, teach customers how to use the online services and use a package deal, such as an account with online access, debit or credit card and a SMS banking service. Originality/value – The findings allow the factors that can influence the adoption of online banking in Tehran to be understood. Unlike existing studies based on Technology Acceptance Model (TAM), this study includes internet experience, trust and use of other banking products on top of the existing variables used in TAM. Most studies on adoption of online banking are focused on developed countries. By focusing on Iran, this model can also be applied to other countries which are relatively new to e-commerce and online banking.   Manuscript profile
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        92 - An Investigation on Effective Factors Increase of Customer Trust in Buying Internet Goods and Services
        A. Sheikhi R. Shafeai H. Faroughi
        This study investigated factors influencing increased customer confidence in purchasing goods and services have been conducted. Today, security and customer confidence in purchasing goods and services most major concern is the Internet. Many studies have been conducted More
        This study investigated factors influencing increased customer confidence in purchasing goods and services have been conducted. Today, security and customer confidence in purchasing goods and services most major concern is the Internet. Many studies have been conducted to understand the dimensions of trust. Since customer confidence both in terms of logical and empirical relationships is an important variable, therefore it is essential to organizations providing goods and services in order to take steps to protect customers. In this research study Lee and Turban model has been chosen as the base model. This study considered the impact of each of the six hypothesized factors perceived credibility of organizations and companies providing goods and services, electronic infrastructure and its underlying factors, personal factors, customer knowledge, field experience, risk appetite, with a descriptive methods were studied on credit. According to the characteristics of the study population Stratified sampling method was used. To determine the sample size, the method is used to estimate the sample size Cochran. A questionnaire was designed based on a Likert and the sample consisted of 384 subjects were distributed. The population was divided into three groups that Of the 384 questionnaires, 128 population among banks the sample was stratified, 128 questionnaires to randomly between customer Refah chain stores, dealers, Sony, Samsung, LG, Internet Service Provider Companies and Among the remaining 128 questionnaires shows for dealers and customers that two-month intervals Since the beginning of the September 2011 to November 2011 held in Sanandaj Fairground, Using simple random sampling, were distributed. Findings confirm that the sixth hypothesis.   Manuscript profile
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        93 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
        M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi
        In today’s global market, strong brands do the first, perhaps because the brands are the important relation for customer relationship management in companies. This study aims to investigate the effect of experience, trust and brand loyalty on brand equity tires wh More
        In today’s global market, strong brands do the first, perhaps because the brands are the important relation for customer relationship management in companies. This study aims to investigate the effect of experience, trust and brand loyalty on brand equity tires which has done in the city of Kerman. The population in this study is Barez tire of consumer in Kerman. To obtain this sample size, we used random sampling method. The data collection tool in this study is a standard questionnaire and for reliability of this questionnaire, Cronbach's alpha coefficient is used. For data analysis in descriptive statistics section, the statistical parameters such as frequency, and charts and diagrams and also in inferential statistical section, tests K-M, univariate analysis of variance, comparing two population means, regression and Confirmatory Factor Analysis and structural equation modeling existing in the software package SPSS and LISREL are used. The results show experience, trust and brand loyalty significantly affects the brand equity. However, this effect of factor, Brand Loyalty is more than any other factors. Manuscript profile
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        94 - Evaluating the Service Quality of Police + 10 Offices Using SERVQUAL
        Sh. Nayebzadeh M. M. Fatahi Zarch
        The purpose of this paper is to assess the quality of services delivered in “Police+10 offices” through the application of the SERVQUAL approach, which is an instrument for measuring service quality and identifying and analyzing the existing g More
        The purpose of this paper is to assess the quality of services delivered in “Police+10 offices” through the application of the SERVQUAL approach, which is an instrument for measuring service quality and identifying and analyzing the existing gaps between the expectations and perceptions of those who receive these services. In this paper, we examine the extent of existing gaps between the expectations and the services perceived by the customers of “Police +10 offices” in each of the five service quality dimensions, and then ranking these service quality dimensions on the basis of their relative importance from the customers’ viewpoints. The present research method is applied in its goals and objectives, and is descriptive with regard to the type and nature of the issue, goals, and research questions. We used a surveying method to gather information. All customers of the “Police +10” offices in Tehran form the statistical population of this investigation. Of this population, a statistical sample of 283 people was selected; they were given a standard questionnaire, which is referable in international studies, and the data collected by statistical methods were used for testing the research assumptions. The results of this investigation showed that there are gaps in the customers’ expectations of services and services delivered to them by the “police +10 offices” in all five service quality dimensions. As to the relative importance of each of these dimensions, assurance was the most important dimension, followed in order by reliability, responsibility, and empathy. Tangibles were the least important dimension. Moreover, the largest gap between expectations and perceptions was in tangible dimension, and the smallest gap between these areas was associated to the reliability dimension. Manuscript profile
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        95 - The Evaluation the Relation between Loyalty Programs, Customer Loyalty and Affiliated Components (Case Study: Drug Distribution Companies)
        S. Shamsi Gooshki M. Solgi M. M. Bahram Zadeh
        In the recent years, the competition to attract and retain customers compels marketers to use and develop the loyalty programs. Drug distribution companies associate with a variety of customers and have a high financial turnover. These companies have high profitability More
        In the recent years, the competition to attract and retain customers compels marketers to use and develop the loyalty programs. Drug distribution companies associate with a variety of customers and have a high financial turnover. These companies have high profitability potential and customer value over the price it pays. The main objective of this study is to investigate the impact of loyalty programs on customer loyalty in terms of customers. The statistical community is all pharmaceutical companies in Tehran that at least experience loyalty programs once during the year 1390. This study is a descriptive and survey research. Using cluster sampling, 337 customers of drug distribution companies (daro pakhsh, Hejrat and Razie) were chosen. Data were collected using a questionnaire. Results showed that loyalty programs, satisfaction, commitment, and received vale have the most influence on customer loyalty, at the 99% confidence level. Manuscript profile
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        96 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
        F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf
        Present paper aims at studying the relationship between brand and consumers. In terms of purpose, this is an applied research while it is a descriptive survey in terms of data collection. Its populations consists of all electrical appliance consumers in Mashhad (Iran) s More
        Present paper aims at studying the relationship between brand and consumers. In terms of purpose, this is an applied research while it is a descriptive survey in terms of data collection. Its populations consists of all electrical appliance consumers in Mashhad (Iran) selected by simple random sampling method. Proportionate to sample size, 420 questionnaires were distributed in electrical home appliance in Mashhad and finally 375 usable questionnaires were analyzed. Collected data was analyzed by SPSS and LISREL software packages. LISREL was used to analyze confirmatory factor analysis and research model test. Likewise, LISREL software package was used to study reliability and exploratory factor analysis. The findings indicate that brand experience impacts on brand satisfaction, brand trust brand commitment and brand love positively and significantly; brand satisfaction and brand impact on brand love and brand commitment positively and significantly; and brand love and brand commitment impacts on word of mouth and brand loyalty positively and significantly. The most important limitations of present study include lack of cooperation by managers of shops to distribute questionnaires. The findings of present study can be used as a valuable source to improve the relationship between an Iranian brand and consumers by domestic appliance industry managers and policymakers. It is for the first time that such research studies the relationship between an Iranian brand and consumers by domestic appliance industry in Iran and analyzes new aspects of brand.   Manuscript profile
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        97 - Social Capital & Auditor's Independence: Professionalism Approach
        javad bakhtiari zahra pourzamani Ramazanali royaee
        Today, auditors have dignity and social status. Because the social duty of protecting their own owners and other stakeholders is against any misconduct and distortion by the managers. In order to avoid damaging the auditors' privilege, they are expected to be economical More
        Today, auditors have dignity and social status. Because the social duty of protecting their own owners and other stakeholders is against any misconduct and distortion by the managers. In order to avoid damaging the auditors' privilege, they are expected to be economically unsuccessful in their personal interest but always to respect the interests of the public, independence, integrity and righteousness. This research examines the relationship between social capital and the independence of the auditor. For this purpose, 249 questionnaires distribute and collect between auditors working in an audit organization and Institutions of Iranian Association of Certified Public Accountants randomly and the data obtained from them has been analyzed using the structural equation modeling. In this research independent variable is social capital and dependent variable is auditor's independence. The results of the research show that social capital has a positive impact on the independence of the auditor. This will promote and improve positive moral values. Since the main task of audit is assurance to users of financial statements, therefore, the higher the level of social capital of auditors, the greater this social component will affect the auditor's behavior in respect of independence and thus improve the quality of audit. This will improve the reputation of auditors and reduce the risk of legal actions against them, therefore, it will be a factor to the auditor's social legitimacy Manuscript profile
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        98 - A survey of the effect of the existence of the audit committee on the attraction of investors for investors for investment in accepted corporations in Tehran stock exchange market.
        Ghodrat-Allah Talebnia HAMIDREZA VAKILI FARD Mansoore Shahsavari
        Changes incurred in the developed countries, in recent years have madeindependence of auditors in relation to management while ouditng . One of thesechanges is to use audit committee as a monitoring factor on financial reportingprocess.In many countries of the world, au More
        Changes incurred in the developed countries, in recent years have madeindependence of auditors in relation to management while ouditng . One of thesechanges is to use audit committee as a monitoring factor on financial reportingprocess.In many countries of the world, audit committies are widely being used in thefirms. However; In our country, not only audit committees arenot used, also noresearch has been canducted to see if they are necessary.The purpose of this research is to identify the effects of audit committees oninvestors investment in security exchanges.Four hypotheses have been made based on abave-mentioued questions. Theinformation needed to test hypotheses has come from reliable scientific texts andarticles as well as 6 generally questions to gether with 26 technical questions in theform of a questionnaire. The resulted information from the questionnaire was tested,analyzed and interpreted in the parts:In the first part through deseriptive statistics , the general information of thequestionnaire was tested. In the second part through inferential statistics , a t-test anda chi-squre were used to test the hypotheses of the study. The results show that thehypotheses were confirmeal in 95% level of significance. So, there is relationshipbetween the existence of audit committee and attracting investors trust, the number oftransactions, the volume transactions and the efficiency of companies securityexchanges in Tehran. As a result, investore are recommended to trustin and invest inthese companies Manuscript profile
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        99 - Auditors’ Skeptical Characteristics and Their Relationship to Auditors' Judgments and Decisions
        زهره حاجیها احمد گودرزی زهرا فتاحی
        The goal of this study is to consider the features of auditors’ skepticism and their relationwith judging and taking decision. The studies in past showed that obtaining insight aboutfeatures of skepticism can play an important role in judge and taking decision. St More
        The goal of this study is to consider the features of auditors’ skepticism and their relationwith judging and taking decision. The studies in past showed that obtaining insight aboutfeatures of skepticism can play an important role in judge and taking decision. Statisticalpopulation is consisted of auditors in Auditing Organization and firms which are member ofCertified Public Accountants' Association. Sample was chosen randomly. The sampleconsisted of 100 auditors with different organizational job groups. Method of research wasdescriptive–measurement. We used questionnaires to measure the variables and statistic PLStest was in order to analyze data.Results of the study indicated that features of skepticism(Interpersonal trust, Suspension of judgment, Locus of control ، Professional skepticism) areeffective for judging and taking decision. But the most influential is Locus of control and ifthe attention to that is increased, the quality of judging and taking decision will also beincreased. Manuscript profile
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        100 - Managerial Overconfidence and Earnings Overstatement
        Solaleh NasiriPour Dori Bahman Banimahd Hamid Ahmadzadeh
        The main objective of this study is to investigate the relationship between earnings management and managerial overconfidence in listed firms on the Tehran Stock Exchange. This study has attempted to answer the question as to whether that overconfidence from the chief e More
        The main objective of this study is to investigate the relationship between earnings management and managerial overconfidence in listed firms on the Tehran Stock Exchange. This study has attempted to answer the question as to whether that overconfidence from the chief executive officer can impact firm's earnings management. To answer the question of this study, we have investigated 915 year-firm observations from listed firms on Tehran Stock Exchange from 2004-2014. Data analysis and hypothesis testing was performed by using binary logistic regression. The results confirmed that as managerial overconfidence increased, then the earnings overstatement will increases. In addition, the results indicated that there is a significant and negative correlation between debt ratio and size of the firms with maximization of earnings management. Manuscript profile
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        101 - The effects of judgmental biases on managerial accounting techniques
        فریدون رهنمای رودپشتی هاشم نیکومرام آرزو جلیلی
        The main objective of this article is to investigate the effects and consequences ofbehavioral biases – at the judgmental level – on managerial accounting techniques. Inthis respect, the individual judgmental biases – including: Over Confidence, Optimi More
        The main objective of this article is to investigate the effects and consequences ofbehavioral biases – at the judgmental level – on managerial accounting techniques. Inthis respect, the individual judgmental biases – including: Over Confidence, Optimism,Hindsight, and Representativeness biases, - are treated as independent variables, whilethe managerial accounting techniques functions– including: Budgeting and Forecasting,Evaluating the undesirable consequences of the risk, Performance Evaluation, TakingRisky Options, Ranking and Weighting the potentiality of the risk in different ventures,and feedback assessment of the risk potentiality, - are considered as dependentvariables.The Structural Equation Modeling Technique, with Maximum Accuracy (ML) hasbeen utilized for hypothesis test. The following results are the overall findings:1) The results showed that, there is an opposite relationship between OverConfidence and Optimism biases, on one hand, and managerial accountingtechniques on the other hand;2) A meaningful straight linkage between Hindsight bias and managerialaccounting techniques was observed;3) No potential relationship between Representativeness bias and the dependentvariable could be found; Manuscript profile
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        102 - The effect of client’s management characteristics on auditor’s trust
        محمد علی باقرپور ولاشانی سمیه ظفرزاده
        AbstractThis research investigated the trust as an important underlying factor in understanding howthe relationships between auditor and client’s management are established and developedbetween179 persons of the members of IACPA as senior auditor, supervisor, seni More
        AbstractThis research investigated the trust as an important underlying factor in understanding howthe relationships between auditor and client’s management are established and developedbetween179 persons of the members of IACPA as senior auditor, supervisor, seniorsupervisor, and partner or manager of the audit firm, who have the ability to assess audit risksand make decision to trust or not.There are different factors affecting auditor’s trust on client’s management and evidencespresented by them. But this research investigated the effects of clients’ managementcharacterestics as a very important factor.As there was no standard questionnaire to conduct the research a questionnaire wasdesigned by considering the nature and subject of the research and based on the results ofprior researches. By using this questionnaire, the type of impact (increase, decrease or noimpact) and the importance (very low, low, medium, high or very high) of 18 items oftrustee's characteristics (client's management) under 5 groups (classification): ability ofmanagement, benevolence of management, management compliance with ethical norms,accountability of management, and reputation of management on auditor's trust on client’smanagement and evidences presented by them have been investigated.The collected data was analyzed by applying Wilcoxon Signed Ranks Test, and One-Sample T Test. The results of analyzing auditors’ opinion indicate that managementcompliance with ethical norms, ability of management, management accountability, andmanagement reputation are respectively the most important factors affecting auditors’ trust. Manuscript profile
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        103 - Promoting Social Confidence by Identifying and Ranking Audit Quality Improvement Strategies from the Stakeholder Perspective by Trapezoidal Fuzzy Method
        Asghar karami reza gholami jamkarani Yousef Taghipouryan zohreh hajiha
        Since the two essential characteristics of the audit profession are serving the community and gaining the public's trust, auditors' social responsibility is important in promoting social trust, information transparency, and public confidence. The end-product of auditing More
        Since the two essential characteristics of the audit profession are serving the community and gaining the public's trust, auditors' social responsibility is important in promoting social trust, information transparency, and public confidence. The end-product of auditing is used by investors, creditors, regulators, governments and the general public, the perception of audit quality varies among stakeholders, and is a multidimensional concept. because previous research has identified only a limited group to determine the factors affecting audit quality and given the environmental conditions of the auditing profession in Iran, many areas that could affect the quality of auditing have been overlooked. This research seeks to enhance this understanding Level of social trust by identifying and ranking auditor quality improvement strategies Is the view of stakeholders .In this study, based on the areas of the financial reporting supply chain and using the Delphi method and the trapezoidal fuzzy entropy, various aspects of audit quality and rating. The strategies for its improvement were studied. The present study is applied in terms of purpose and descriptive-survey in nature.From the experts' point of view, strategies such as: "increasing the accountability of managers, exercising strong oversight over the activities of auditing firms to ensure full professional independence, supervision and professional care ؛ Training and quality control, evidence-based commenting, applying secure referral guidelines and contract pricing, and strong oversight to prevent job referrals, increasing auditors' legal responsibility for professional reporting, monitoring of the activities of the institutions, committed and independent use of financial managers, "to improve audit quality are of special importance. Manuscript profile
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        104 - The value relevance of management overconfidence with mediation effect of costs stickiness
        Zahra Farhadi Abdolhossein Talebi Najafabadi Narjes Kamali Kermani
        The Extra-assurance management is one of the most important characteristics of executives that effect on financial decision. When sales decline, overconfident managers, ensure to their capabilities to restore previous levels of sale. It is therefore more likely to overe More
        The Extra-assurance management is one of the most important characteristics of executives that effect on financial decision. When sales decline, overconfident managers, ensure to their capabilities to restore previous levels of sale. It is therefore more likely to overestimating sales will be in the near future, the result will be an increase in cost stickiness. However, the cost stickiness by manipulating the natural process costs and expected costs could affect informational content. The confidence comes through influencing management costs stickiness (connection interface), can also affect the value relevance. So management overconfidence comes through influencing costs stickiness, can also affect the value relevance. Hypothesis test results during the years 2007 and 2017 showed that showed that the relationship between cost stickiness and management overconfidence is significant positive. On the other hand the relationship between management overconfidence and value relevance is significant negative. The third hypothesis of the research about the effect of management overconfidence through the costs stickiness on the value relevance could not be verified. Manuscript profile
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        105 - The role of organizational culture in explaining the relationship between decision making models and organizational trust (Case Study of Education Mazandaran Province)
        Mohammad Salehi MohammadTaghi MotamediTalavaki Sobhe Goul Norouzi Moalemkolaei
        Background and Objective: The purpose of this study was to investigate the role of organizational culture in explaining the relationship between decision making models and organizational trust in education Mazandaran province. Materials and Methods: This is a desc More
        Background and Objective: The purpose of this study was to investigate the role of organizational culture in explaining the relationship between decision making models and organizational trust in education Mazandaran province. Materials and Methods: This is a descriptive correlational study. The statistical population of this study includes all administrative staff of Mazandaran education in 1412 people. Using cluster sampling, 306 individuals were selected as the statistical sample. Data were gathered through questionnaires of decision making model, organizational trust and organizational culture.The face and content validity of the tool was confirmed by the experts and their reliability was calculated 0.83, 0.87 and 0.89, using the Cronbach Alpha coefficient test. To analyze the data, descriptive statistics used frequency, frequency, mean and standard deviation and inferential statistics, multivariate regression test.  Findings: There is a meaningful relationship between Carnegie decision making model and organizational trust in agencies with participatory culture and mission. In administrations with entrepreneurial culture, there is a meaningful relationship between the decision-making model and organizational trust, and there is a meaningful relationship between bureaucratic culture departments between the waste bin decision making model and organizational trust. Conclusion: In organization with different cultures there is a meaningful relationship between the decision-making model and organizational trust. Manuscript profile
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        106 - Investigating the Factors Influencing Social Capital in the Creation of Social Institutions Case Study: Ferdowsi City - Shahriar City
        Zahra Khodaee Meysam Rezaei
        Neighborhood as a unit wisdom decisions Nowadays, are the main initial core of their cities. In this study, considering social capital as a key axis, in the realization of the creation of social institutions, three main components of it are considered: social participat More
        Neighborhood as a unit wisdom decisions Nowadays, are the main initial core of their cities. In this study, considering social capital as a key axis, in the realization of the creation of social institutions, three main components of it are considered: social participation, social trust and social cohesion. The type of research in this research is applied and its method is descriptive and survey, which has been implemented in a case study of the city of Ferdosiyeh and separately from the neighborhoods. The data gathering tool was interview and using a questionnaire that the normal variables were determined by Kolmogorov-Smirnov test and SPSS software was used to analyze the results. The findings of Pearson correlation coefficient showed that there is a significant relationship between participation, trust and social cohesion from citizens' perspective in establishing a community-based neighborhood in the city of Ferdosiyeh. The results of Pearson correlation test showed that the participation component was 0.712%, Trust with a rate of 0.615% and social cohesion with 0.264% have a significant role in creating social institutions in the city of Ferdosiyeh and using the linear regression test it turned out to be among the components of social capital, the component of citizen participation with 53.2% in establishing community-based social institutions in the city of Ferdosiyeh has a higher significance and one of the features of these institutions is the use of citizen opinions in urban affairs. Manuscript profile
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        107 - Social Capital Role in the Country's Culture Map With Regard to the 1404 Vision
        محمدرضا دلوی اصفهان حسن قربانی سید علیرض موسوی
        Introduction and Objectives: This study aims to design a model in which the relation of social capital and cultural outlook can be illustrated and get analyzed Methodology: This study carried out using a questionnaire including 37 items over 60 lecturers at both Is More
        Introduction and Objectives: This study aims to design a model in which the relation of social capital and cultural outlook can be illustrated and get analyzed Methodology: This study carried out using a questionnaire including 37 items over 60 lecturers at both Islamic Azad University and Islamic School in District 4. Afterwards, a model was introduced and tested based on the research literature using LIZROL SOFTWARE to depict relation between social capital and cultural outlook. The reliability of the ques 􀆟onnaire is es􀆟mated around 84% using Cranach Results: The regression indices (92/0 = GFI 0/ و 93 = AGFI) in the model confirms its validity Conclusion: On the whole, it can be said that increased social capital may influence the participation rate, honesty, trust, and mutual cooperation. Consequently, the de fined achievements in 1404 outlook can be more affordable Manuscript profile
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        108 - Social Anomie and its Effective Factors in Rasht City
        Majid Hosseini Nesar Mostafa Feyze Sabet Soghra Shabafroozan
        Introduction and Aim of Research: This article studies the anomie and its effective Factors in Rasht city. Norm disordering is a main problem of the essay. If it happens, person cannot correct, select and so encounters with amazing in selecting accepted norms and legal More
        Introduction and Aim of Research: This article studies the anomie and its effective Factors in Rasht city. Norm disordering is a main problem of the essay. If it happens, person cannot correct, select and so encounters with amazing in selecting accepted norms and legal means for reaching them. This study has been done by using Merton’s anomie theory. Based on this viewpoint, anomie is disproportion between accepted social goals and legal means for reaching them or reaching to success. Research Method:   The main method of research is social survey, which has been performed by questionnaire. There are 500 people in the sample and method of sampling is multi-phase-cluster. Findings: The study of triple dimensions of anomie in Rasht shows that there is high level of anomie especially in formal one. Also findings show that 62percent of respondents have middle level of norm breaking. Conclusion: Merton main hypothesis that is gap between accepted institutionalized means and accepted cultural goals give rise to anomie, has been approved as possible access to goals. Also, variables such as social trust and social satisfaction have a reversed relationship with anomie. As a whole the triple variables determine 15 percent of anomie.   Manuscript profile
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        109 - REVIEWING THE METHODS OF DEVELOPING THE INVOLVMENT OF PEOPLE IN TOURISM INDUSTRY (Studied case: Khouzestan province)
        Hossein Mozaffar Mina Isfahani Ali Padash
        In this article, in order to identify the methods of developing the involvementof people in improving the tourism industry in Khouzestan province, theimportance of tourism industry and its role in the national income of thecountry are first pointed out. Afterwards, the More
        In this article, in order to identify the methods of developing the involvementof people in improving the tourism industry in Khouzestan province, theimportance of tourism industry and its role in the national income of thecountry are first pointed out. Afterwards, the condition of Iran is describedwith its background of ancient civilization and variety of attractions andoutstanding regional position. This article which deals with studying themethods of developing the involvement of people in improving the tourismindustry, reviews some variables including people’s confidence on securityand judicial organizations, people’s confidence in Islamic Republic of Iranand the informing work of media which affect individual’s involvement indeveloping tourism industry. This is done according to the data from theinvestigation. Manuscript profile
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        110 - Study of Virtual Social Networks’ Efficacy on Social Capital (Case Study: Islamic Azad University, Science & Research Branch)
        Seyed Bahram Mortazavi Oskouei Marzieh Sadat Akbari Sohelila Bourghani Farahani
        Introduction and Goal: One of the core element of each society is Social Interaction. According to the “networking theory”, the human interaction are considered social assets and anybody could get access to all the supporting factors available within the net More
        Introduction and Goal: One of the core element of each society is Social Interaction. According to the “networking theory”, the human interaction are considered social assets and anybody could get access to all the supporting factors available within the network, according to Bastani. Regarding Bordio’s, Colman, Patna, and Fokoyama, such interactions are in the layer of group connections which includes elements such as relations, trust, norms, participations, and etc.Methodology: In this research, social asset is analyzed from the Networking Theory. The key research objective is to study the effect of the social networks on the social assets of the students in the Economic and Management School of Science and Research University, Islamic Azad University of Tehran. The hypothesis is that the main element of social assets (participations, trust, and teamwork) are effected by the online social networks. The methodology was correlative method and the sample size was 172 person, chosen from random method in accordance with the total size.Findings: The data’s analyses and research finding shows that the effect of social networks on the main elements of the social assets (participations, trust, community) of students of Science and Research University of Islamic Azad University of Tehran.Results: The main hypothesis shows that vitual social networks have partly strong effect on the variables of social assets. Manuscript profile
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        111 - Studying the Role of Social Capital in Cultural Development from the Viewpoint of the Members of the Scientific Board of Lorestan Province Universities
        امین رحیمی کیا علی رشیدپور
        This research aims to study the role of social capital in cultural developmentaccording to the viewpoint of 350 members of the scientific board from Islamic Azaduniversities, Payame Noor universities and State universities in Lorestan province. Aquestionnaire was used a More
        This research aims to study the role of social capital in cultural developmentaccording to the viewpoint of 350 members of the scientific board from Islamic Azaduniversities, Payame Noor universities and State universities in Lorestan province. Aquestionnaire was used as the data gathering tool. After data analysis, the hypotheseswere submitted to be correct; meaning that there is a direct positive relation betweenthe society's current level of trust & cultural development and there is a direct properrelation between people's mutual relation & cultural development. Manuscript profile
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        112 - Impact of Cultural Diplomacy on National Interests of Countries
        دکتر زهرا خرازی محمدوندی آذر
        Out of various forms of modern diplomacy, including public, media, andeducational diplomacy, cultural diplomacy is of special significance. Culturaldiplomacy allows countries to directly contact ordinary people and leaders of publicopinion by employing influential eleme More
        Out of various forms of modern diplomacy, including public, media, andeducational diplomacy, cultural diplomacy is of special significance. Culturaldiplomacy allows countries to directly contact ordinary people and leaders of publicopinion by employing influential elements of their cultures. Influencing foreignmasses and banking on their opinions at international level is a means of puttingpressure on their governments. The main question of this research is whygovernments publish their cultural information and values to international communityand why they believe that this will help them protect their national interests?The present paper will first discuss status of cultural diplomacy among variousforms of modern diplomacy before focusing on management of cultural diplomacy byvarious countries which seek to meet their national interests. Manuscript profile
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        113 - Review of environmental factors on the adoption of new technology in the secondary school teachers in the education area, eight Tehran
        کریم حمدی معصومه غفوری
        Objective: This study aimed to determine the environmental factors in the adoption of new technology in the education of secondary school teachers in Tehran was conducted in eight districts. Methods: In this study were used in the study. The population of this study, 2 More
        Objective: This study aimed to determine the environmental factors in the adoption of new technology in the education of secondary school teachers in Tehran was conducted in eight districts. Methods: In this study were used in the study. The population of this study, 20 patients were schoolteachers Tehran, boot strip using a sample selected And the necessary data using the TAM questionnaire Poald Rose (2004), Han (2004), cymbals and Patton (2002) Amoroso and Gardner (2004) obtained was collected and analyzed using PLS Smart Case were analyzed. Conclusion: The results showed that the adaptation of new technologies has not been effective. Effect on perceived ease of use on perceived usefulness, impact of trust on new technologies, the ease of use of new technologies have been more effective Manuscript profile
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        114 - Investigation of Socio-Cultural Factors Affecting Urban Sustainable Development in Ahvaz City
        behzad hakiminya نبی الله ایدر
        This research was conducted with the aim of studying social and cultural factors affecting sustainable urban development in Ahvaz city. The method of this research is a little of a survey type. The population of the study consisted of all citizens aged 15-60 years old i More
        This research was conducted with the aim of studying social and cultural factors affecting sustainable urban development in Ahvaz city. The method of this research is a little of a survey type. The population of the study consisted of all citizens aged 15-60 years old in Ahwaz. The sample was 384 with the help of the Cochran formula. The statistical information was collected by researcher-made questionnaire distributed among citizens and information with high validity. In the theoretical discussion, the theoretical approach to endogenous development has been used. Statistical results indicate that there is a relationship between independent and dependent variables and all coefficients are significant. To determine whether indices of social trust, work culture, motivation and desire for development, bias and belonging to traditional and indigenous, religious beliefs, education and social participation are acceptable indicators for sustainable development in Ahwaz, a confirmatory factor model is used. The standard estimators for regression weights including factor loads show that the effect of these indices on sustainable development in Ahvaz is significant. Among these indices, social commitment with coefficient (0.78) had the highest ability to be explained and religion with coefficient (0.16) had the least ability to explain sustainable development. Manuscript profile
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        115 - Investigating the role of elite political culture in the ethnic identity of the masses And its effect on teaching political order (Case study: Ilam)
        fateme Nasrolahi Akram Hamidian
         The present study aims to investigate the role of elite political culture in the ethnic identity of themasses and to educate and accept the political order. Our statistical population is citizens over the age of 20 inIlam. The elites of society are distinguished f More
         The present study aims to investigate the role of elite political culture in the ethnic identity of themasses and to educate and accept the political order. Our statistical population is citizens over the age of 20 inIlam. The elites of society are distinguished from the masses by their political, economic and social power. If wedefine political culture as the type of attitude of society towards the political system, the elites and masses ofsociety have different political cultures and in societies that have ethnic identity, the type of political cultureprevails in strengthening or weakening their ethnic identity and political trust. Accepting political order can beeffective. The research method in this research was survey and the data collection technique was aquestionnaire. Questionnaires were randomly distributed among 150 Elamite citizens. The results of this studyshow that the political culture of the masses of the people of Ilam, influenced by the political culture of thesociety's elites, creates a sense of discrimination influenced by ethnic identity, which has an effective role instabilizing or destabilizing the political order of society. The findings of this study show that the level of politicaltrust and acceptance of political order and consequently social order among citizens over 20 years of age,considering the ethnic identity of women compared to men is at a desirable level  Manuscript profile
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        116 - To explain the sociology of Tehrani citizens' social trust in Bank Melli Iran in 2018
        مجید کفاشی Reza Nazari Ali BaghaeiSarabi
        The present study is aimed to explain the sociology of Tehrani citizens' social trust in Bank Melli Iran in 2018. In this study to collect and analyze data, we used a survey and qualitative research method. Saffarinia and Sharifi's social trust (2010) questionnaire and More
        The present study is aimed to explain the sociology of Tehrani citizens' social trust in Bank Melli Iran in 2018. In this study to collect and analyze data, we used a survey and qualitative research method. Saffarinia and Sharifi's social trust (2010) questionnaire and social exchange questionnaire were used to assess and for data analysis we used the relevant statistical tests and path analysis in SPSS software statistics environment. Findings show that the correlation coefficient between the two variables of sociological factors and social trust in the bank is 0.700 and has a significance level (SIG = 0.000), The correlation coefficient between the level of cost-benefit and social trust is 0.586 and has the significance level (SIG = 0.000), the correlation coefficient between the level of wisely activism and the level of social trust, 0.769 and with the significance level (SIG = 0.000), the correlation coefficient between the probability of risk and social trust, 0.725 and has the significance level(SIG = 0.000), the correlation coefficient between the level of personal interests and the level of social trust, 0.606 and has a significant level (SIG = 0.000) and correlation coefficient between the expected reward level and the level of social trust, 0.610 and has the significance level (SIG = 0.000) and the correlation coefficient between the amount of unforeseen losses and social trust is 0.863 and has the significance level(SIG = 0.000). The value of the coefficient of determination in the relationship between independent and dependent variables is equal to 0.60. Manuscript profile
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        117 - Study and the role of social capital components in the crisis of Lake Urmia (Emphasizing the management of the operation and maintenance of irrigation and drainage networks in Bonab plain
        Mohammad Sadeqh Oliaei Farhad Paknia somayeh azizi
        Social capital is considered by researchers as an explanatory variable in various social, political and economic issues. On the other hand, the Urmia Lake crisis has become an environmental and operational challenge during the last decade. In this study, considering the More
        Social capital is considered by researchers as an explanatory variable in various social, political and economic issues. On the other hand, the Urmia Lake crisis has become an environmental and operational challenge during the last decade. In this study, considering the importance of the issue of social capital in human and social studies, its relation with farmers' desire to revive Lake Urmia has been addressed .In order to study the various components of social capital on farmers' tendency to help restore Lake Urmia, a questionnaire related to the elements of trust, coherence, participation and tendency was designed and completed field by farmers. Data were analyzed by SPSS software. The results show that the level of social participation is more important than the other two components, although the effect of the component of trust and coherence is significant and significant. The results show that by increasing one unit to the percentage of social capital of 0.34%, it increases the willingness of people to participate in the settlement of Urumia Lake crisis. The results of the factor analysis of the component of social participation is statistically indicative of a good model (CFI=0/88). Lack of attention to social participation in solving the Urumia Lake crisis as a social, human, environmental, economic, political and climate crisis will have irreparable consequences in all human and environmental spheres of life. It is also necessary to evaluate the concept of trust and coherence of individuals and ways to increase these dimensions of social capital Manuscript profile
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        118 - Development of Social Commerce and Analysis of Consumer Behavior
        Mohamad hesam Jahanmiri
        The emergence of social commerce has made important changes in business and consumers. Hence, it is very important to understand consumer behavior in the field of social commerce for companies that intend to benefit better consumers from more powerful sites.In this stud More
        The emergence of social commerce has made important changes in business and consumers. Hence, it is very important to understand consumer behavior in the field of social commerce for companies that intend to benefit better consumers from more powerful sites.In this study, we carry out a systematic review of social business studies to explain how consumers behave on social networking sites. We classify these studies, discuss significant considerations, and identify important research methods. Also, other goals of this project are to study the factors affecting the durability and customer satisfaction in the social space. Today, due to a lack of consumer confidence in the social space and lack of quality of content, customers are faced with great concerns about the Internet as the strongest media for the social business. Because the social behavior of customers is an important variable in the social space, it is imperative for a business community to maintain its current customers. Therefore, we study the factors affecting social commerce. Manuscript profile
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        119 - The effect of institutional trust on the performance of the staff of the Ministry of Sports and Youth
        mahyar ghochvand majid solimani azadeh سثغی شمهدثتشی
        The purpose of present research was to determine the effect of institutional trust on performance of the staff of the Ministry of Sport and Youth. The research for the purpose was practical and from the strategy was correlation based on structural equation model which w More
        The purpose of present research was to determine the effect of institutional trust on performance of the staff of the Ministry of Sport and Youth. The research for the purpose was practical and from the strategy was correlation based on structural equation model which was implemented by field method. The statistical population of the research included all of employees in the ministry of Sport and Youth (N=901), that using Krejcie and Morgan sampling table 279 which was randomly selected as statistical sample. In this research, Institutional Trust (Aloonen, 2008), Employee Performance (Zarei Robat, 2014) .questionnaires were used for data collection. The reliability of the questionnaires was calculated through Cronbach's alpha 0.88, 0.78, respectively. Data were analyzed using Kolmogorov-Smirnov tests and structural equations in SPSS and AMOS software.The results of the study showed that institutional trust directly affects the performance of employees at the rate of 0.35. The results of the study showed that institutional trust directly affects the performance of employees, therefore, based on the research results, it is offered that experts of the sport and youth ministry can help maintain and improve employees by improving communication and collaboration between employees and managers and improving team performance. Manuscript profile
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        120 - presenting the Social model of factors affecting of online repurchase intention considering the role of pre-purchase and post-purchase factors
        Afshin Rahnama Gharehanbiglou کریم حمدی حمیدرضا سعیدنیا مهدی ایران نژاد پاریزی
        Background: With the growth and development of information technology and the growing use of the Internet and its impact on all aspects of life, the nature of businesses is also changing. Meanwhile, Internet retail is also a new way of distributing goods, and online sto More
        Background: With the growth and development of information technology and the growing use of the Internet and its impact on all aspects of life, the nature of businesses is also changing. Meanwhile, Internet retail is also a new way of distributing goods, and online stores are gradually gaining ground in the distribution system. Therefore, consideration of different aspects of marketing and management has been considered by researchers and thinkers. Purpose: The purpose of this study was to investigate the effect of pre-purchase and after-purchase factors on the intention to re-buy from online stores, taking into account the S-O-Rs. Method: The research method was structural equation modeling. The statistical population of the study was all students of the Science and Research Unit who had a history of Internet shopping from the DJ website, of which 273 were available through unpredictable, as a statistical sample were chosen. Results: Data analysis showed that brand reputation, website design, privacy / security, customer service, customization, brand interests, delivery of goods, warranties through brand trust and the intention to re-buy customers have a positive effect. Keywords: repurchase online, website quality, website reputation, online trust, delivery of goods and garnet Manuscript profile
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        121 - Sociological Study of the Relationship between Types of Capital and Pattern of Electricity Consumption with Emphasis on Social Development(Case Study: Urban Residents of Mazandaran Province)
        Ali Akbar Safari Ali Rahmani Firoozjah Majedeh Gholipoor
        The purpose of this paper is to examine the sociological relationship between the types of capital and the pattern of electricity consumption with an emphasis on social development.Method: The research method is survey research . Statistical sample consists of 450 urban More
        The purpose of this paper is to examine the sociological relationship between the types of capital and the pattern of electricity consumption with an emphasis on social development.Method: The research method is survey research . Statistical sample consists of 450 urban and home Subscribers of Mazandaran province who were selected by systematic cluster sampling.Findings: There is a significant relationship between individuals' cultural capital and consumption pattern, and there is a significant relationship between two indicators of social capital (social trust and social interaction) and consumption pattern. There is no meaningful relation between Social participation and consumption pattern , but there was a significant relationship between economic capital and consumption pattern.Conclusion: The amount of awareness about energy consumption has increased in urban households of Mazandaran province, but unfortunately, this awareness has not had much effect on the pattern of electricity consumption. In the last few years, according to lifestyle chang , the shape of energy consumption in families has changed. The amount and level of energy consumption, according to the paid bill, indicated high energy consumption. Manuscript profile
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        122 - Fuzzy Analysis of Citizen Social Participation in Tehran
        Hadi Barghamadi Adel Abdollahi
        Interdiction: The current study investigates the degree of involvement of Tehran in social participation using the concepts related to fuzzy sets. The level of involvement of Tehran citizens in social trust and social solidarity as well as causal requirements for social More
        Interdiction: The current study investigates the degree of involvement of Tehran in social participation using the concepts related to fuzzy sets. The level of involvement of Tehran citizens in social trust and social solidarity as well as causal requirements for social participation is evaluated through consistency and coverage index. Method: The research is an applied, descriptive, and cross-sectional one. Documentary data has been collected in the field. The statistical population include15 years or older residents in 22 districts of Tehran and the sample size is 920 subjects selected through random sampling and analyzed by questionnaire. Finding and Conclusion:The results showed that all the studied cases (22 districts of Tehran Municipality) has confirmed that social trust and solidarity is the causal requirement for social participation of citizens in Tehran. Social trust and social solidarity cover 0.6247% and 0.4734% of social participation in Tehran, respectively; this shows that social trust is a more important variable in Tehran involvement in social participation. Manuscript profile
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        123 - The Impact of Social and Cultural Capital on Attitude toward Divorce Among people aged 21-50 years living in Kerman
        Akbar Parkan Hoda Hallajzadeh MohammadReza Gholami
        This study investigates the impact of social and cultural capital on attitudes toward divorce among 50- to 21-year-olds living in Kerman, Iran. The statistical population of the present study consists of individuals aged 21-50 years living in Kerman city with a populati More
        This study investigates the impact of social and cultural capital on attitudes toward divorce among 50- to 21-year-olds living in Kerman, Iran. The statistical population of the present study consists of individuals aged 21-50 years living in Kerman city with a population of 303303 at the 2016 census. A sample of 400 was selected by random sampling. Kinnair and Gerrard Divorce Attitude Scale (ADS) and researcher-made questionnaires were used to measure social capital and demographic factors. Pearson correlation test, analysis of variance (ANOVA) and independent samples t-test were used to test the research hypotheses. The results showed that there was a significant relationship between social and cultural capital with a positive attitude toward divorce, meaning that respondents who had more social and cultural capital had a more positive attitude toward divorce.However, among the social capital dimensions, the social participation variable was confirmed, but the social trust and social membership variables were not validated and rejected, and among the cultural capital dimensions, the objective cultural capital variable was confirmed and the other two variables. That is, the institutionalized and embodied cultural capital was rejected. Also demographic variables, two variables of education level and income level were confirmed and showed that there is a significant and direct relationship with positive attitude to divorce. Manuscript profile
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        124 - "Sociological Analysis of the Relationship between Student Social Trust and Religious Adherence"" Case Study; Students of Payame Noor University of Semnan Province
        Monireh Moradinasab حبیب الله کریمیان Houshang Zahiri
        AbstractSocial trust and religious commitment are two social and very useful concepts that have been considered by researchers today. Many other variables and factors can be involved in the connection between these two concepts. Purpose of the present article; Investiga More
        AbstractSocial trust and religious commitment are two social and very useful concepts that have been considered by researchers today. Many other variables and factors can be involved in the connection between these two concepts. Purpose of the present article; Investigating the relationship between social trust and students' religious commitment. Quantitative and survey research method was performed using a questionnaire technique with a sample size of 400 people among students of Payame Noor universities in Semnan province in the academic year of 1398-99 and a relative class sampling method was used. Exploratory factor analysis and correlation tests have been used to analyze the data. Findings suggest that there is a positive and significant relationship between students' religious commitment and social trust. That is, with increasing social trust, religious commitment is achieved, and vice versa. In addition, the results showed a positive and significant relationship between dimensions of social trust (institutional trust, interpersonal trust and generalized trust) and variables of religiosity (belief, ritual, experimental and consequential). The results showed that social trust has the most significant relationship with the ritual dimension of religious adherence. And it has no significant relationship with the experimental dimension.Keywords: social trust, religious commitment, institutional trust, generalized, personal, ritualistic, experimental dimension, consequence. Manuscript profile
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        125 - A Sociological Study of the Impact of Social Capital on Familyism among Youth in Tehran
        Farzaneh Moazezi Khandehroye Yazdi Zahra Hazrati someeh Hossein Abolhasan Tanhai
        as the most fundamental social institution, the family is important in shaping the social capital of youth, , the purpose of this study was to investigate the effect of social capital on Familyism among youth in Tehran. The theoretical framework of the research was desi More
        as the most fundamental social institution, the family is important in shaping the social capital of youth, , the purpose of this study was to investigate the effect of social capital on Familyism among youth in Tehran. The theoretical framework of the research was designed using the theories of Bourdieu, Durkheim, Parsons, Toffler, Coleman, René Quique and Fukuyama. The research method is survey and explanatory, applied, clustering, micro and cross-sectional study. The population of 18- 29year-old in Tehran who a sample of 382 people using Stratified sampling and simple possible information was collected.Data gathering tool was a researcher-made questionnaire whose face validity and reliability were calculated by Cronbach's alpha 0.73.The Foundings of The Research Showed That The Relation Between Variable Dimensions of Social Wealth and Familism, In 99% Confidence Level, is Considerable. The Amount of Correlation Coefficient Between The Variables of Social Contribution and Family Support, Family Honor and Gentility, Being Obedient of Family is Respectively 0.58, 0.592, 0.723. The Amount of Correlation Coefficient Between The Variables of Social Trust and Family Support, Family Honor and Gentility, Being Obedient of Family is Respectively 0.651, 0.623, 0.76. The Amount of Correlation Coefficient Between The Variables of Social Support and Family Support, Family Honor and Gentility, Being Obedient of Family is Respectively 0.598, 0.503, 0.631. It Can Be Concluded That Social Support HasThe Most Effect on Familism and Social Solidarity Has the Least Effect. Manuscript profile
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        126 - The Effect of Social Capital on the Mental Health Of Educational Women
        sousan sahami Hossainzehi Enait
        Abstract:The purpose of this study was the explaining mental health of educational women on the basis of social capital. Method of study was correlational and the statistical population consisted of all women teachers of Sarbaz city that with the help of Kokran's formul More
        Abstract:The purpose of this study was the explaining mental health of educational women on the basis of social capital. Method of study was correlational and the statistical population consisted of all women teachers of Sarbaz city that with the help of Kokran's formulate 191 women selected from the population of Sarbaz city through cluster random sampling method. Questionnaires of goldberg's mental health (1972), social capital questionnaires of Sahami (1996) were used to collect data. Descriptive statistics and correlation and regression method were used to analyze data. The results showed that there is significant relationship between the social capital andmental health.In addition mental health showed significant relationship with social network and political trust. But didn’t show significant relationship with social cooperation and family trust. The regression analyzes showed that the dimensions of political trust and social network could predict mental health of educational women.Social capital creates social cohesion, confidence, and a willingness to engage in local activities. He also believes that social capital can reduce stress and health risk factors. Manuscript profile
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        127 - Sociological Explanation of the Share of Social Capital in Social Movement
        sahar khosravi Alireza mohseni tabrizi
        , this essay aims for a sociological explanation of social capital’s contribution in shaping social mobility. The research method is survey while questionnaires are used as a means of data collection. The statistical population consists of Shirazi citizens of 25 y More
        , this essay aims for a sociological explanation of social capital’s contribution in shaping social mobility. The research method is survey while questionnaires are used as a means of data collection. The statistical population consists of Shirazi citizens of 25 years of age and older, of whom 395 persons are selected using the Cochran's formula. Bourdieu's theory is used to study the effects of social capital on social mobility. Accordingly, social capital is examined across three dimensions: social trust, social participation and collective cohesion. Our results indicate that the mean social mobility among the sample population is less than average (1.75). Also, among the average components of social capital, social trust ranks lowest (2.06). There is a significant and positive correlation between social capital and social mobility. In terms of social capital’s dimensions, there exists a significant and positive correlation between social trust and collective cohesion with social mobility, whereas no significant correlation between social participation and social mobility is detected Manuscript profile
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        128 - The role of modern social networks in cultural development(Case study of Malekan city, summer 1396)
        ali soleymanzadeh
        Abstract:The purpose of research is Sociological study of the relationship between benefiting from new social net work & Cultural development.the statisticul society of research is made by all 3700 mail and femail student's whom are studing in malekan high schools i More
        Abstract:The purpose of research is Sociological study of the relationship between benefiting from new social net work & Cultural development.the statisticul society of research is made by all 3700 mail and femail student's whom are studing in malekan high schools in 1395-1396 . Sample size became Determined the 348 students by kokaran formula. The way of by chance sampling is taxonomic that has been gatten accidentaly in each group through of Grade, field of study & the gender. The research is a survay research, measurement tool is questionnair . Data was analyzed using spss softwares, it has been analsed.The reliability of questions relate to structurs were confirmed formal by some specialized people.for determine the measure of validity of questions for questionnaire,was used from Cronbach's alpha tests.and for mostly variants the measure of alpha was more than 0.7For test of relationship between variants were used form The correlation coefficient Pearson's and from t-test & regression analysis , Based on the results of the research, the average Cultural development among high school students in Malekan city are 145/70, which indicates that a high proportion of respondents adhere to civil values. The results of multivariate regression analysis show that the relationship between independent and dependent variables is confirmed and the corrected explanatory factor indicates that % 64/2 of the variables the Changes in cultural development by the variable of the new social networks.Key words :social network s, civil values , Correlation , trust , development, Cultural development Manuscript profile
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        129 - The Relationship between Social Capital, Identity Crisis and Suicidal Ideation among Young Adults in Ardabil
        محسن علایی بوسجین اسما سمایی
        AbstractThe present study investigated the relationship between social and cultural capital and suicidal ideation among young adults in Ardabil city. To achieve this goal, the study examined the relationship between social capital and its dimensions (social trust, socia More
        AbstractThe present study investigated the relationship between social and cultural capital and suicidal ideation among young adults in Ardabil city. To achieve this goal, the study examined the relationship between social capital and its dimensions (social trust, social cohesion and social participation) and cultural capital and its dimensions (mental and objective) and suicidal ideation. Data related to the theoretical part of the study were collected using the documentary (library) method and data related to the practical part were collected using a questionnaire administered to the participants (390 young adults aged 20-29 years in Ardabil) which were chosen by cluster random sampling. SPSS software was used to analyze the collected data. Pearson correlation coefficient and Multivariate regression were run to explore the relationshipsAbstractThe present study investigated the relationship between social and cultural capital and suicidal ideation among young adults in Ardabil city. To achieve this goal, the study examined the relationship between social capital and its dimensions (social trust, social cohesion and social participation) and cultural capital and its dimensions (mental and objective) and suicidal ideation. Data related to the theoretical part of the study were collected using the documentary (library) method and data related to the practical part were collected using a questionnaire administered to the participants (390 young adults aged 20-29 years in Ardabil) which were chosen by cluster random sampling. SPSS software was used to analyze the collected data. Pearson correlation coefficient and Multivariate regression were run to explore the relationships. Manuscript profile
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        130 - Sociological analysis of the social joustic relation with social trust (Case study: Shiraz citizens)
        امیر مختار اسکندری فرد اکبر زارع شاه آبادی مهدی نیک عهد
        Social Trust as one of the dimensions of social capital is important rol in modern societies. Social Justice as well as one of the features of considered developed. The aim of this research is the study of effective social joustic on social trust among Shiraz citizens. More
        Social Trust as one of the dimensions of social capital is important rol in modern societies. Social Justice as well as one of the features of considered developed. The aim of this research is the study of effective social joustic on social trust among Shiraz citizens. The methods of research was survey and main gathering data technique in this research was questionnaire with sufficient validity and reliability and the sample were 384 shiraz citizens that selected in clustering sample method. The resuts of Pearson test showed there is a meaning ful relationship between social jousticdemens with social trust.between these demens Procedural Justice has more relate with 0/39 with trust. And Distributive Justice with 0/35 and information justicewith 0/30 have significant relation with trust. Finally interpersonal justices with 0/17 has The lowest relate with trust. But results of modeling showed in justice dimens, just there is significant associated between Distributive Justice with standard coefficient 0/697 and information justice with 0/447 and interpersonal justices with 0/259, with trust. Manuscript profile
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        131 - ethnic identity and political development (Case Study: Kurdistan university students in the academic year 1394 to 1395)
        halime hossainpanahi ghanbar ali rajablo
        In today’s world. the effects of Political development on social and political life. especially in developing countries can’t be underestimated. In the process of political development. among various factors. the effect of community is underestimated. The ai More
        In today’s world. the effects of Political development on social and political life. especially in developing countries can’t be underestimated. In the process of political development. among various factors. the effect of community is underestimated. The aim of this study was to investigate the effects of ethnic identity of students on their political development. Based on theories of political development in both micro and macro levels be considered representative macro level of political development in the political and social structures have been determined and introduced by the micro level in the field of political culture and the behavior of the identifiable were democratic political culture. political trust. political participation. national identity. The findings show that a significant relationship between ethnic identity and political development there are also the results of the study showed the effect of family income and education level variables on political development. On the other hand. the political development of people based on gender. religion and marital status is different. So the theory of some theorists such as Deutsch. Lerner and Shils about the relationship between ethnicity and political development confirmed and the theory of other new theorists was rejected. Manuscript profile
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        132 - The Sociological Study of Social Capital Effects on the Social Development among Arak Citizens
        Seyed Ebrahim Hosseini Farzad Navabakhsh Frank Seyedi
        By aiming at determining the level of social capital and attitude towards the social development among Arak citizens, the present research analyzes the social capital effects on the social attitude towards the level of social development of Arak metropolis from sociolog More
        By aiming at determining the level of social capital and attitude towards the social development among Arak citizens, the present research analyzes the social capital effects on the social attitude towards the level of social development of Arak metropolis from sociological point of view.The survey method was used for the research. The statistical population were citizens living in Arak metropolis. The sample volume was assessed to be 384 citizens based on Cochran formula and zooning by cluster sampling. Data gathering tools were questionnaire and interview with the citizens. The research results showed that social capital and all its aspects have significant relationships with social development level. The results of the regression analysis showed that four dimensions of social capital have significant effects on the variable of social development level but social relationships dimension has not a significant effect on this variable. Among them, social awareness and social cohesion dimensions have the most and the least effects on explaining the dependent variable, respectively. Independent variable score used in explaining dependent variable variance (social development level) was 45%. Therefore, the research findings confirm the theoretical framework and they are fitted with it. Manuscript profile
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        133 - A study of effective social and cultural factors in social identity (A case study of Hshtgerd city)
        Gholamabbas Tavassoli Mehdi Asl-e Zaiem
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        134 - Measurement of Social Capital as a Keyword of Social Development in Various Classes and Different Areas in Isfahan City in 2011-2012
        Vahid Ghasemi Sahar Faeghi Armin Amir
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        135 - The Effect of Institutional Trust on the Performance of the Staff of the Ministry of Sports and Youth
        Mahyar Gouchvand Majid Soleimani Azadeh Seyed Aalinezhad
        The purpose of present research was to determine the effect of institutional trust on performance of the staff of the Ministry of Sport and Youth. The research for the purpose was practical and from the strategy was correlation based on structural equation model which w More
        The purpose of present research was to determine the effect of institutional trust on performance of the staff of the Ministry of Sport and Youth. The research for the purpose was practical and from the strategy was correlation based on structural equation model which was implemented by field method. The statistical population of the research included all of employees in the ministry of Sport and Youth (N=901), that using Krejcie and Morgan sampling table 279 which was randomly selected as statistical sample. In this research, Institutional Trust (Aloonen, 2008), Employee Performance (Zarei Robat, 2014) .questionnaires were used for data collection. The reliability of the questionnaires was calculated through Cronbach's alpha 0.88, 0.78, respectively. Data were analyzed using Kolmogorov-Smirnov tests and structural equations in SPSS and AMOS software. The results of the study showed that institutional trust directly affects the performance of employees at the rate of 0.35. The results of the study showed that institutional trust directly affects the performance of employees, therefore, based on the research results, it is offered that experts of the sport and youth ministry can help maintain and improve employees by improving communication and collaboration between employees and managers and improving team performance. Manuscript profile
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        136 - Family Structure and its Effects on Senior Citizens’ Status
        Bagher Saroukhani Mina Gharib
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        137 - Ethnic Identity and Political Development (Case of Study: Kurdistan University Students in the Academic Year of 2016 to 2017)
        Ganbarali Rajablou Halimeh Hossein Panahi
        In today’s world the effects of Political development on social and political life. Especially in developing countries can’t be underestimated. In the process of political development. Among various factors. The effect of community is underestimated. The aim More
        In today’s world the effects of Political development on social and political life. Especially in developing countries can’t be underestimated. In the process of political development. Among various factors. The effect of community is underestimated. The aim of this study was to investigate the effects of ethnic identity of students on their political development. Based on theories of political development in both micro and macro levels be considered representative macro level of political development in the political and social structures have been determined and introduced by the micro level in the field of political culture and the behavior of the identifiable were democratic political culture. Political trust. Political participation. National identity. The findings show that a significant relationship between ethnic identity and political development there are also the results of the study showed the effect of family income and education level variables on political development. On the other hand. The political development of people based on gender. Religion and marital status is different. So the theory of some theorists such as Deutsch. Lerner and Shils about the relationship between ethnicity and political development confirmed and the theory of other new theorists was rejected. Manuscript profile
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        138 - The Role of Modern Social Networks in Cultural Development (Case of Study: Malekan City, summer 2017)
        Ali Soleimanzadeh Mehrdad Navabakhsh Bagher Saroukhani
        The purpose of research is Sociological study of the relationship between benefiting from new social network & Cultural development. The statistical society of research is made by all 3700 mail and female student's whom are studying in Malekan high schools in 2016-2 More
        The purpose of research is Sociological study of the relationship between benefiting from new social network & Cultural development. The statistical society of research is made by all 3700 mail and female student's whom are studying in Malekan high schools in 2016-2017. Sample size became Determined the 348 students by Cochran’s formula. The way of by chance sampling is taxonomic that has been gotten accidentally in each group through of Grade, field of study & the gender. The research is a survey research, measurement tool is questionnaire. Data was analyzed using SPSS & Amos software’s, it has been analyzed. The reliability of questions relate to structures were confirmed formal by some specialized people. For determine the measure of validity of questions for questionnaire, was used from Cronbach's alpha tests. And for mostly variants the measure of alpha was more than 0.7. For test of relationship between variants were used form The correlation coefficient Pearson's and from t-test & regression analysis , Based on the results of the research, the average Cultural development among high school students in Malekan city are 145/70, which indicates that a high proportion of respondents adhere to civil values. The results of multivariate regression analysis show that the relationship between independent and dependent variables is confirmed and the corrected explanatory factor indicates that 64/2% of the variables the Changes in cultural development by the variable of the new social networks. Manuscript profile
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        139 - Impact of socio-cultural indexes on social trust among Tehran Citizens toward Islamic Azad University
        Majid kaffashi Soroush Fathi
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        140 - A Study of factors affecting Social Responsibility of High School Students in the city of Isfahan
        Mansour Haghighatian Manijeh Abdollahi
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        141 - The Development of Social Capital and its Role on the Achieving Goals of Iran’s Vision
        Esmael Kavousi
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        142 - The Sociological Analysis of Social Justice Relationship with Social Trust (Case of Study: Shiraz Citizens)
        Akbar Zare Shahabadi Amirmokhtar Eskandarifard Mehdi Nikahd
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        143 - A survey on Political Trust among students: a case Study of Amirkabir
        Hassan Saraei Nassrin Safiri
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        144 - Analysis of the Relationship between Social Capital and Joy in Student Life (Case of Study: Tehran Science and Research Branch Students)
        Farshad Jafarvand Soroush Fathi
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        145 - A survey on social capital and factors affecting it in Garmi city
        Mehrdad Navabakhsh Sedaghat Souri
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        146 - survey about the effective factors on participation of university students in the third elections of neighborhood councils (A case study of Faculty of Management- Islamic Azad University Sciences and Researches Branch)
        Mehrdad Navabakhsh Ahmad Sadeqi
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        147 - موسیقی زیرزمینی ، قدرت ، سرمایه اجتماعی ، اعتماد ،جوانان، مجوز
        زهرا نژادبهرام فاطمه کمالی چیرانی
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        148 - Investigation of Socio-Cultural Factors Affecting Urban Sustainable Development in Ahvaz City
        نبی الله ایدر behzad hakiminya
        This research was conducted with the aim of studying social and cultural factors affecting sustainable urban development in Ahvaz city. The method of this research is a little of a survey type. The population of the study consisted of all citizens aged 15-60 years old i More
        This research was conducted with the aim of studying social and cultural factors affecting sustainable urban development in Ahvaz city. The method of this research is a little of a survey type. The population of the study consisted of all citizens aged 15-60 years old in Ahwaz. The sample was 384 with the help of the Cochran formula. The statistical information was collected by researcher-made questionnaire distributed among citizens and information with high validity. In the theoretical discussion, the theoretical approach to endogenous development has been used. Statistical results indicate that there is a relationship between independent and dependent variables and all coefficients are significant. To determine whether indices of social trust, work culture, motivation and desire for development, bias and belonging to traditional and indigenous, religious beliefs, education and social participation are acceptable indicators for sustainable development in Ahwaz, a confirmatory factor model is used. The standard estimators for regression weights including factor loads show that the effect of these indices on sustainable development in Ahvaz is significant. Among these indices, social commitment with coefficient (0.78) had the highest ability to be explained and religion with coefficient (0.16) had the least ability to explain sustainable development. Manuscript profile
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        149 - Sociological Study of the Decision Making Process in Political Behaviors with an Emphasis on the Role of Gender (Case of Study: Tabriz City)
        Tayebeh Aliasgarpour Mehrdad Navabakhsh Alireza Mohseni Tabrizi
        The main aim of the present study is to investigate effective social factors on decision making process in political behavior of women and men living in city of Tabriz, Iran. It was tried to study the effects of social factors including social trust, social security, so More
        The main aim of the present study is to investigate effective social factors on decision making process in political behavior of women and men living in city of Tabriz, Iran. It was tried to study the effects of social factors including social trust, social security, social powerlessness, social anomie, and social belonging on the process of decision making in political behaviors. The theoretical framework compromises approaches on social participation and behavior and the ideas of man of thoughts in this field in an integrated form. The survey research method was utilized in this study while the search tool was a researcher made questionnaire. Research statistical population was all men and women aged 15-64 years who lived in Tabriz city. We selected 384 people using Cochrane formula out of 1173916 individuals to be the sample size and through multi-stage and clustering sampling. As findings suggest decision making variable is affected by several factors in Tabriz which in the present study the most highlighted ones are social trust, social security, social powerlessness, social anomie, social belonging, gender, age, job, and education. All these factors as independent variables are totally correlated with dependent variable of decision making in political behavior among Tabriz citizens. The results showed that powerlessness, social belonging, job and education had the highest effect on the process of decision making in political behaviors of Tabriz residents. Manuscript profile
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        150 - The Sociological Evaluation of the Relationship between Social Capital and Job Satisfaction
        Farzad Navabakhsh Masoumeh Motlaq Fattah Naghshi
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        151 - Sociological Explanation of the Share of Social Capital in Social Mobility
        Sahar Khosravi Alireza Mohseni Tabrizi Hossein Aghajani Mersa'
        Social mobility is an important subject in the social domain and has been the focus of considerable investigation among scholars as it entails significant consequences both on macro and micro levels. Therefore, this essay aims for a sociological explanation of social ca More
        Social mobility is an important subject in the social domain and has been the focus of considerable investigation among scholars as it entails significant consequences both on macro and micro levels. Therefore, this essay aims for a sociological explanation of social capital’s contribution in shaping social mobility. The research method is survey while questionnaires are used as a means of data collection. The statistical population consists of Shirazi citizens of 25 years of age and older, of whom 395 persons are selected using the Cochran's formula.  Bourdieu's theory is used to study the effects of social capital on social mobility. Accordingly, social capital is examined across three dimensions: social trust, social participation and collective cohesion. Our results indicate that the mean social mobility among the sample population is less than average (1.75). Also, among the average components of social capital, social trust ranks lowest (2.06). There is a significant and positive correlation between social capital and social mobility. In terms of social capital’s dimensions, there exists a significant and positive correlation between social trust and collective cohesion with social mobility, whereas no significant correlation between social participation and social mobility is detected. As for personal variables, there is a significant relationship between age, education, activity status, residential area and social mobility. The r2 value shows that 47% of the variations in social mobility can be explained by the independent variables entered in the analysis. Manuscript profile
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        152 - Study and the role of social capital components in the crisis of Lake Urmia (Emphasizing the management of the operation and maintenance of irrigation and drainage networks in Bonab plain
        Mohammad Sadegh Oliaie Farhad Paknia Somayeh Azizi
        Social capital is considered by researchers as an explanatory variable in various social, political and economic issues. On the other hand, the Urmia Lake crisis has become an environmental and operational challenge during the last decade. In this study, considering the More
        Social capital is considered by researchers as an explanatory variable in various social, political and economic issues. On the other hand, the Urmia Lake crisis has become an environmental and operational challenge during the last decade. In this study, considering the importance of the issue of social capital in human and social studies, its relation with farmers' desire to revive Lake Urmia has been addressed .In order to study the various components of social capital on farmers' tendency to help restore Lake Urmia, a questionnaire related to the elements of trust, coherence, participation and tendency was designed and completed field by farmers. Data were analyzed by SPSS software. The results show that the level of social participation is more important than the other two components, although the effect of the component of trust and coherence is significant and significant. The results show that by increasing one unit to the percentage of social capital of 0.34%, it increases the willingness of people to participate in the settlement of Urumia Lake crisis. The results of the factor analysis of the component of social participation is statistically indicative of a good model (CFI=0/88). Lack of attention to social participation in solving the Urumia Lake crisis as a social, human, environmental, economic, and political and climate crisis will have irreparable consequences in all human and environmental spheres of life. It is also necessary to evaluate the concept of trust and coherence of individuals and ways to increase these dimensions of social capital. Manuscript profile
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        153 - The Role of Culturalization of Respecting Public Opinion on Social Development
        Nasrollah Pourafkari Sajjad Mohammadyarzadeh
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        154 - The Typology of Social Trust and Effective Factors on it in Saari City
        Abolghasem Heidarabadi Ebrahim Salehabadi
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        155 - The Assessment of Cultural globalization, Social and Cultural Capital Effect on Students and their Value Orientation toward Development (Case of Study: Islamic Azad University, District 1)
        Sousan Sahami
        Social values have been central concept in social sciences. Individuals and groups differ in their values. Values are applied to characterize societies and individuals, trace changes over time and explain motivational, attitudes and behavior. The main research question More
        Social values have been central concept in social sciences. Individuals and groups differ in their values. Values are applied to characterize societies and individuals, trace changes over time and explain motivational, attitudes and behavior. The main research question is that, do student’s modern values differ across diverse social capital. Therefore, this research has striven to explain the effect of student’s social and cultural capital on their values orientation this study is based on sociological and social psychology theories. The present investigation has been funded value types that included: life satisfies, Universalistic, trust and desire to obtain science. The research method is a survey on 323 students in Islamic Azad University. The questioner has face construct validity and reliability. Cranach’s Alpha is applied to measure reliability and Alpha was above 0.70 for all of scales .Factor analysis is applied to measure construct validity. Social and cultural capital has a positive affected on Value Orientation toward Development, but cultural globalization has a negative affected on Value Orientation toward Development. The result showed relationship between social capital and value orientation toward development. Therefore if we want to reach cultural development, we should promote student’s social and cultural capital. Manuscript profile
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        156 - The Meta-Analysis of the Social Participation Studies
        Khadijeh Safiri Roghayeh Tamiz
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        157 - The Effect of Ecological-Social Behaviors on Social Development (Case of Study: The Southern Pars Staff)
        Mansour Haghighatiyan Nasorallah Pourafkari Gholamreza Jafarinia
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        158 - اعتماد، سرمایه اجتماعی ،مشارکت، ناحیه، تهران
        جمیله فدوی رضا کریمی
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        159 - Sociological explanation of Tehran citizens' social trust in Melli Bank of Iran in 2017
        Reza Nazari Majid Radfar Ali Bagaie Sarabi
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        160 - Analysis of human geography role in High school books in Students spirit of social partnership case study Urmia
        پریوش محمدی قشلاق
        مطالعه حاضر در بررسی نقش جغرافیای انسانی در کتب دوره متوسطه در روحیه مشارکت پذیری اجتماعی دانش آموزان شهرستان ارومیه انجام گردیده است. این پژوهش از نظر هدف، کاربردی و از نظر روش، تحقیقی توصیفی است و از حیث ماهیت، تحقیق همبستگی است. جامعه آماری تحقیق حاضر، کلیه دانش آموز More
        مطالعه حاضر در بررسی نقش جغرافیای انسانی در کتب دوره متوسطه در روحیه مشارکت پذیری اجتماعی دانش آموزان شهرستان ارومیه انجام گردیده است. این پژوهش از نظر هدف، کاربردی و از نظر روش، تحقیقی توصیفی است و از حیث ماهیت، تحقیق همبستگی است. جامعه آماری تحقیق حاضر، کلیه دانش آموزان شهر ارومیه مشغول تحصیل هستند می باشد. برای تحقق اهداف تحقیق حاضر سه فرضیه تدوین گردید که جهت تایید یا رد فرضیه‌ها ازآزمون رگرسیون استفاده شد؛ نتایج بررسی حاکی ازآن است که: بنابه فرضیه اول جغرافیای انسانی در کتب دوره متوسطه بر بدبینی و بی اعتمادی دانش آموزان تاثیر معنی داری دارد. عناصر روانی بسیاری از قبیل اظهار کراهت و بیزاری اعضای خانواده از یکدیگر،‌ بخل و حسادت و سایر حالتهای روانی مرضی وجود دارد که مانع از مشارکت پذیری بوده و از این جهت مشابه بی‏اعتمادی است؛ که جغرافیای انسانی مورد کاهش بدبینی و بی اعتمادی دانش آموزان می‌شود.همچنین بنا به فرضیه دوم تحقیق، جغرافیای انسانی در کتب دوره متوسطه بر نگاه جنسیتی دانش آموزان تاثیر معنی داری دارد. از آنجایی که یکی از موانع فرهنگی مشارکت پذیری تلقی جنسیت محض از نقشها و اشتغالات مربوط به جامعه است. . Manuscript profile
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        161 - Study And Analysis the Effects Of Cyberspace On Geographical Space And Find Outthe Relationship Between The Lack Of Feeling Of Security And Distrust With Using The Internet
        seyyed amir hosseini محمد حسن نامی آرام کریمی
        The goal of this paper is to study the effects of Cyberspace on geographical space and to recognize Relationship use of internet with two hazards: lack of Feeling of security and distrust among a crowd of 300 people aged 15 to 25 years. To achieve these goals, at first, More
        The goal of this paper is to study the effects of Cyberspace on geographical space and to recognize Relationship use of internet with two hazards: lack of Feeling of security and distrust among a crowd of 300 people aged 15 to 25 years. To achieve these goals, at first, the effect of cyberspace on geographical space was studied using library methodsand then a structured questionnaire was usedto identify the existence or absence of relationship between the use of the Internet and the lack of feeling of security and distrust among users.After collecting data using Chi-square test and Pearson correlation test in SPSS software,efforts have been made to evaluate the relationship between the use of the Internet and the lack of feeling of security and distrust. The findings of this study suggest thatnowadaysCyberspace is influential on human behavior and relationships. For the lack of feeling of security and distrust it became clear that In general, the lack of feeling of security and distrust towards this space and other users would increase with higher rate by increment of internet use among users. Manuscript profile
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        162 - Determining satisfaction with the quality of life in Urban Distressed Areas and Evaluating its relationship with social trust (Case Study of Jajyn Neighborhood Ardabil)
        Borhan Veysi Nab فریدون بابایی اقدم
        this research approach is Descriptive - analysis Follows three major goals, the first goal is to determine the state of social trust in distressed areas Jajyn, The second objective survey of satisfaction with the quality of life in distressed areas Jajyn, And (iii) the More
        this research approach is Descriptive - analysis Follows three major goals, the first goal is to determine the state of social trust in distressed areas Jajyn, The second objective survey of satisfaction with the quality of life in distressed areas Jajyn, And (iii) the relationship between social trust of citizens satisfied with the quality of life. First, a questionnaire that included items related to social trust and quality of life variables were developed, The validity and reliability of expert opinion through Cronbach's alpha coefficient was measured. Then through sampling (Cochran method) of 364 questionnaires were distributed to meet the assumptions of the research community and they are more job these people are employees. Among the items related to the quality of life for the greatest satisfaction about the quality of drinking water with an average 3/99 and And in second place with an average of 3/94 is having a sense of belonging to the neighborhood. Most people also dissatisfaction about the quality of their housing units with an average of 2/58. Manuscript profile
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        163 - Check of social capital dimensions in the development of rural areas Case study: Islamabad Gharb district
        Batool Mirzaeyan hamid Barghi bahman shafie Ahmad Hajarian
        Social capital is a huge conceptual that today in the analysis of social - economic, raised on rural development. The purpose of this paper is to show the role of social capital in rural development. The method is descriptive - analytical and data gathering tool was a q More
        Social capital is a huge conceptual that today in the analysis of social - economic, raised on rural development. The purpose of this paper is to show the role of social capital in rural development. The method is descriptive - analytical and data gathering tool was a questionnaire. The study, in 1762 the head of household, the village of Hasan Abad, which sample surveyed 210 households Review was taken. Data analysis in the software SPSS, and structural equation modeling (SEM), is done. The first two models, factor analysis, two sub-scales for measuring social capital, developed and validated. Finally, the impacts of observed variables, and binary components derived from them, the main hidden social capital and the relationships between them, with the help of a structural model of confirmatory factor analysis (CFA), three second order factor was analyzed. The results of the fit, and reliability both measures of social capital, and goals, and the second three-factor model for studying social capital, based on the data gathered. Participation and social trust, respectively, to the 65/0 and 78/0, had an impact on social capital. The results can, in rural planners, to improve social capital and, ultimately, contribute to the development of rural areas. Manuscript profile
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        164 - Determining policies to promote public trust in urban management organizations in Iran Using the fuzzy Delphi method
        Siavash Rashidi Nasrin Jazani Mohammad Mobini
        The purpose of this study is to determine policies to promote public trust in Iranian government agencies. In this paper, fuzzy Delphi method is used for group decision making and fuzzy theory is used to model linguistic variables and uncertainties in experts' theories. More
        The purpose of this study is to determine policies to promote public trust in Iranian government agencies. In this paper, fuzzy Delphi method is used for group decision making and fuzzy theory is used to model linguistic variables and uncertainties in experts' theories. The Iranian government has been extracted. Is. The purpose of exploratory research and research method is fuzzy Delphi. The data collection tool was a questionnaire that was done using snowball sampling method with the participation of 24 experts. Findings showed that to promote public trust in government organizations and institutions in the four main areas of public services, accountability, transparency and justice; Macro-policies need to be formulated. For example, quality public services along with accountability is one of the most important government policies in increasing citizen satisfaction and thus promoting public trust. The model of promoting public trust in government organizations was designed in four components and 25 indicators and has been presented as a model for policy making to Iranian government organizations . Manuscript profile
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        165 - Strategies to improve the Tehran Urban management to the desired status (Tehran Municipality as a social and cultural institute)
        شهناز هاشمی روح اله شکوهی بیدهندی
        Introduction and Objective: Tehran, as it is a developing metropolis, is not an exception. With regards to the increase in population, new problems and issues are imposed upon the city and the citizens for which the only solution is social and cultural practices of urba More
        Introduction and Objective: Tehran, as it is a developing metropolis, is not an exception. With regards to the increase in population, new problems and issues are imposed upon the city and the citizens for which the only solution is social and cultural practices of urban management and using citizens’ capacities for solving these problems. In recent years, having a perception for the necessity of these changes in urban management approaches, Tehran’s municipality has considered socio-cultural issues more seriously. Therefore, the purpose of this study is to identify the current situation of the municipality of Tehran, determine the desired status of the municipality of Tehran as a social institute and finally provide managerial strategies to enhance the status of the municipality to a social institute. Methods:The applied method in this study is a qualitative and a semi-Delphi method and the information gathering was done through both library and archival research and interview.  Documents and research results in this field and interviews with managers and experts in the field of social and cultural studies are used in order to understand the current situation of the municipality of Tehran, draw the best situation of the municipality as a social institute and have a clear understanding about the strategies for the enhancement. Also to prioritize the strategies in terms of importance, a questionnaire of the strategies was prepared through which the managers and experts in this field were asked about their opinion. Results: The findings of this study show that macro strategies including “increase in citizens trust, promotion of citizen participation, improvement in the quality of urban life, decentralization of activities, development of urban integrated management, informing and educating citizens, improvement of human resources and promotion of interactions with institutions, civil societies, universities and research centers, creation and improvement of an electronic city, improvement in financial situation, privatization and outsourcing activities” should be considered. Among the mentioned activities, increase in citizens trust, promotion of citizen participation and decentralization of activities are the most significant. Conclusions: According to the findings of this research, the urban management of Tehran should take the following into consideration in order to convert into a socio-cultural institute;increase in citizens trust, promotion of citizen participation, decentralization of activities, development of urban integrated management, informing and educating citizens. Manuscript profile
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        166 - The effects of good urban governance and social trust in improving the old urban structure(Case study: district 15 of Tehran megacity)
        Saeid Aman poor Omid Latifi
        Introduction and purpose of the study: effective factors in the society influence the improvement of urban old structures that good urban governance and good urban management and also social trust in the city and neighborhoods is also one of these influential factors. More
        Introduction and purpose of the study: effective factors in the society influence the improvement of urban old structures that good urban governance and good urban management and also social trust in the city and neighborhoods is also one of these influential factors. The present study with the purpose of evaluating the interaction of good urban governance and social trust in improving the quality of old urban structures of the 15 district of Tehran megacity with determination of the relation of the 6 dimensions; clarity, cooperation, regulatory, responsivity, application and justice, are being evaluated. Method: the methodology of the study therefore is the descriptive-correlative method and the people under study are the inhabitants of the 15 district of Tehran. Findings: amongst the aspects related to urban governance, the justice aspect with the meaningfulness coefficient equal to 99% and the Beta coefficient equal to 0.334 has the most share and effectivity in improving the quality of urban old structures of the district 15 of Tehran megacity. Conclusion: amongst the aspects related to urban governance, the justice aspect with the meaningfulness coefficient equal to 99% and Beta coefficient equal to 0.334 has the most share and effectivity on improvement of old urban structures that amongst the principals related to social trust, the sense of security in not crowded principal with the Beta coefficient equal to 0.943 has the most effectivity on improvement of old urban structures’ quality.   Manuscript profile
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        167 - Studing of effective indicators on citizenship identity and its promotion strategies in tehran (case study: municipality of District 3in tehran)
        M. Rahmani E. Asgharizadeh M. Avdrkhany M. Pourghassem mediator
        Research objective: This paper examines the effective indicators on citizenship identity and promotion strategies that will be discussed in Tehran. The most important   follow – up question is how the role of ( Social, individual and collective ) identit More
        Research objective: This paper examines the effective indicators on citizenship identity and promotion strategies that will be discussed in Tehran. The most important   follow – up question is how the role of ( Social, individual and collective ) identity, trust to Authority, a sense of belonging and  the common origin of duties of citizens be effective in promoting citizenship? And what are their strategies? To achieve these   goals , concept of citizenship  identity , ideas and theories of different thinkers of Iran and over the word  has been studied and expressed. Methods: This research is based on four hypothesis through Descriptive – Analytical method and questionnaire technique , sample size to 384 citizens of 3 municipal district of Tehran is done. Results: Women vs. men aim the common origin of duties of citizens  more important (50% vs. 44.8 %) .A sense of belonging among women is more than men ( 50%  women vs. 46.5 % men). But the trust to authority among men is more than women (31.8% vs. 25.3%). Also the expression of individual and collective identity among men is higher than women ( 28.7% vs.  27.2%). Conclusion : Average of  (Social, individual and collective) identity, trust to authority, a sense of belonging and the common origin of duties of citizens among men and women are same.  Also among   Master Degree  group, trust is more important than Associate Degree group. A sense of belonging  is more among Diploma Degree group than Bachelor Degree group.  All ages group are same in a sense of belonging . Trust to authority is more important than sense of belonging and it is more important than the common origin of duties of citizens.   Manuscript profile
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        168 - The relationship between social capital and communion in city affairs management and solving Tehran city problems
        علی اکبر رضایی محمد خیاطیان مریم بختیاری
        Introduction and Aim: This article is searching for the amount of social capital of citizens and the effects of social capital on citizen communion in city affairs management and solving city problems. Method: The data is collected with questioner and random sampling i More
        Introduction and Aim: This article is searching for the amount of social capital of citizens and the effects of social capital on citizen communion in city affairs management and solving city problems. Method: The data is collected with questioner and random sampling is used. The amount of sample is 396 people and the results are analyzed with SPSS software. The society of this article is families in three sectors in third zone of Tehran. All the samples are more than fifteen years old. Results: The results show that there is a meaningful relationship between social capital of citizens and communion of them in management the city affairs and solve its problems. As consequence the researchers found that there is a direct and meaningful relationship among social norms observation, communion of citizens and social capital in different sectors, but there is no relationship among variables like social trust, citizen's communion, social capital and communion management and decision making in city affairs, also among all the variables there is just a direct relationship among age, education and income with social capital. Manuscript profile
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        169 - Assessing the relationship between Islamic religiosity & organizational trust Case Study: East and West Azerbaijan State University librarians
        ahmad sadeghinia Nadjla Hariri Fahimeh Babolhavaeji
        Purpose: This research aimed to determine the relationship between Islamic religiosity and organizational trust among librarians. Methodology: research method was survey, and the population consisted of 181 librarians working in university libraries in East and west Az More
        Purpose: This research aimed to determine the relationship between Islamic religiosity and organizational trust among librarians. Methodology: research method was survey, and the population consisted of 181 librarians working in university libraries in East and west Azarbaijan. The questionnaires used in the survey was azarbaijani reliogisity questionnaire (1382) and Organizational Trust of ellonen et al (2008). 160 questionnaires were completed. Findings: Results showed that religiosity has a direct, positive and strong relationship with organizational trust. In other words, with increasing the person's religiosity, his/her trust will increase. Results: The findings of this research showed that religiosity has positive effect on organizational trust, therefore, the religion is a strong potential to increase the trust, therefore, this factor must be considered by the institutions and organizations. Manuscript profile
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        170 - Evaluation and Analysis of the Social Exchange Model of Creativity in the Ministry of Jihad-e-Agriculture
        Ebrahim Mardani Boldaji Hassan Sadighi homayoun farhadian
        Background and Objective: Today, organizations with a rich working environment, relationships and social environment have become one of the important features of organizational life. In this research, the effect of employee’s perception of the organization and its More
        Background and Objective: Today, organizations with a rich working environment, relationships and social environment have become one of the important features of organizational life. In this research, the effect of employee’s perception of the organization and its managers (organizational trust and trust in supervisors), the quality of perceived communication (organizational support and the exchange of managers and employees) and the formation of creativity-related behaviors (information sharing, risk taking, evading social and political behaviors) on creativity were studied. The purpose of this research was to evaluate and analyze the social exchange model of organizational creativity in the Ministry of Jihad-e-Agriculture.Method: The statistical population (N=36285) of this research is composed of the experts of the Ministry of Agricultural Jihad, including graduate employees and managers of various organizational levels in 2017. In this study, a multi-stage sampling method with proportional assignment was performed. In this method, the provinces of the country were divided into 4 developmental levels and finally, the provinces of Isfahan, Gilan, Golestan and Chaharmahal-Bakhtiari were randomly selected (n = 304). Research hypotheses were tested using SMART.PLS2 software.Findings: The results of the study estimated the model's overall fit index to be 0.350, which indicates a strong fit and high quality of the model of measurement.Discussion and Conclusion: The hypothesis test showed that in the Ministry of Jihad-e-Agriculture, the factors under investigation could have an effect on creativity. Manuscript profile
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        171 - Behavioral factors affecting on investors behavior in Iran different cultures
        shahla ghorbani bejandi shadi shahverdiani
        Sentiment and cognitive errors affect in decisions of investors when buying and selling stock.Cognitive Errors are kind of cognitive vulnerability in information processing.Factors such as culture cause bias in the decision‌-making process.The aim of this study is surve More
        Sentiment and cognitive errors affect in decisions of investors when buying and selling stock.Cognitive Errors are kind of cognitive vulnerability in information processing.Factors such as culture cause bias in the decision‌-making process.The aim of this study is survey investors' behavioral biases including Over Confidence, Regret Aversion and Conservatism with an emphasis on culture factor.Questionnaires were collecting data from random investors of Tehran, Ahvaz, Tabriz, Isfahan, and Mashhad cities. Data were analyzed by SPSS software. Validity and Cronbach's Alpha also showed the credibility of the questionnaire. Our study showed, there is a significant correlation between culture and Over Confidence bias and relationship does not exit between Regret Aversion bias, Conservatism and culture. Manuscript profile
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        172 - The relationship between managers' overconfidence, inflation uncertainty and overinvestment
        reza Gholami Jamkarani rahman aali
        The purpose of this research is to investigate the relationship between managers' overconfidence, uncertainty about inflation and overinvestment. In order to achieve this goal, 136 companies from the research community were selected as the sample using a screening metho More
        The purpose of this research is to investigate the relationship between managers' overconfidence, uncertainty about inflation and overinvestment. In order to achieve this goal, 136 companies from the research community were selected as the sample using a screening method and examined during the period of 1390-1394. In order to measure the managers' excessive trust in the excessive managerial trust index, for uncertainty about inflation the future changes in the general level of prices and for the overinvestment than the difference (as the remainder of the regression) between the real level of investment and the estimated level of investment are used. The hypotheses of the research were based on multiple regressions using the compiled data. The results indicate that there is significant relationship between managers' overconfidence, uncertainty about inflation and over investment Manuscript profile
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        173 - The effect of co-creation in the face of augmented reality on perceived risk, perceived trust
        Masoomeh Ghafoori Nosrat Shadnoosh Muhammad Ali Karamati
        Subject: Augmented Reality (AR) is a technology that can address the limitations of traditional chat and information platforms such as telephones, face-to-face communications, and the Internet. AR has made it possible to access and interact with digital information in r More
        Subject: Augmented Reality (AR) is a technology that can address the limitations of traditional chat and information platforms such as telephones, face-to-face communications, and the Internet. AR has made it possible to access and interact with digital information in real time in the physical world (although the process by which an organization can communicate is often ambiguous, interactions, including conversations and information, often serve as a hub for Shared value creation are described). Thus, interactive platforms enable companies to provide a center for collaboration. In this study, identifying the factors of the co-creation model in the face of perceived augmented reality and explaining their relationships and presenting the co-creation model in Exposure to augmented reality over perceived risk has been intended.Research method: In this research, a mixed method has been applied, which includes qualitative and quantitative methods. First, the data were analyzed using data theory and MAXQDA software and then using structural equation method and SMArtPLS software. The statistical population of this research is for the qualitative part of experts including marketing professors and specialists, augmented reality, and in the quantitative part of this research includes senior managers, middle managers and technical and engineering experts, Mapna Group companies in the field of development and construction of thermal power plants. Oil, gas, and rail projects were sampled as accessible due to difficult access and limitations of coronary heart disease. Manuscript profile
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        174 - The Survey on Mediator Role of Intangible Assets in Managerial Overconfidence and Capital Return (ROIC)
        Amir Hossein Erza
        The present research mainly aims to investigate effect of managerial overconfidence on return of investment and review on mediating role of intangible assets on this relationship in the listed enterprises in Tehran Stock and Exchange Organization (TSEO). The current inv More
        The present research mainly aims to investigate effect of managerial overconfidence on return of investment and review on mediating role of intangible assets on this relationship in the listed enterprises in Tehran Stock and Exchange Organization (TSEO). The current investigation has studied the model of combined data annually for time period (2011-16) in a sample composed of 194 companies which have been selected out of the listed enterprises in TSEO Organization using systematic deletion. The results of this study indicated that there was significant relationship among managerial overconfidence and return of capital. In addition, there is significant relationship among managerial overconfidence and return of capital given the rate of investment in intangible assets. Manuscript profile
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        175 - Explain the appropriate pattern of risk-taking power of stock market investors based on social capital using the factor of exploratory factor analysis approach and modeling of structural equations
        seyed pouria Mirbozorgi mahmood ahemmatfar mohammad hasan janani
        Social capital is a concept that expresses the quantity and quality of human relations in society. High social capital reduces exchange costs, increases the possibility of cooperation and activities with mutual benefits, and the severity of problems that lead to market More
        Social capital is a concept that expresses the quantity and quality of human relations in society. High social capital reduces exchange costs, increases the possibility of cooperation and activities with mutual benefits, and the severity of problems that lead to market failure, so the purpose of this study is to explain the appropriate pattern of risk-taking power of stock market investors based on capital. Social is using the analytical factor analysis approach and structural equation modeling. This research is applied in terms of purpose, applied research and is in the category of causal research. The research community includes experts and investors to identify indicators from Questionnaire 28. A question was used which, after confirming the validity and reliability, was used to collect the data. Exploratory and confirmatory factor analysis using SPSS and PLS software has been used to analyze the data. According to the data analysis, the findings and statistical information of this study show that seven after social capital sub-factors have a positive and significant effect on investor risk-taking, so it can be concluded between social capital and risk-taking. There is a strong relationship between investors, which is in line with the results of the present study. Manuscript profile
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        176 - Providing a Model of the Effect of Uncertainty about the Inflation Rate and More Trust of Managers on the Increase in Investment (Case Study: Fellowship Affiliated Companies in Tehran Stock Exchange)
        Houshang Alipour Reza Tehrani Abotorab Alirezaei Ghanbar Abbaspour Esfndan
        The main purpose of the present research is to provide a model for the effect of uncertainty about the inflation rate and more trust of managers on the increase in investment. This research is considered to be a practical part of the research. Also, this methodology is More
        The main purpose of the present research is to provide a model for the effect of uncertainty about the inflation rate and more trust of managers on the increase in investment. This research is considered to be a practical part of the research. Also, this methodology is post-event research. On the other hand, the present study is of descriptive survey type correlation based on regression equations. The statistical population of this research includes all financial distressed companies listed in Tehran Stock Exchange between 1390 and 1396. Considering the systematic constraints, the statistical sample of 122 firms among the companies accepted in Tehran Stock Exchange Selected and studied.The results of the analysis showed that in the uncertainty of inflation conditions, the level of double investment of companies is not increased. Also, the results showed that the uncertainty of inflation does not reduce the trustworthiness of corporate managers. On the other hand, the results show that managers with a higher level of trust are more interested in investing twice. Finally, under the uncertainty of inflation, managers with a higher level of trust than those with lower confidence, do not pay more double investment. Manuscript profile
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        177 - Investigating the Impact of Factors Affecting the Acceptance of Financial Technology by Bank Customers (Case Study of Pasargad Bank)
        Seyedeh shima Eftekhari sinjani alireza rousta Abdullah Naami
        In today's global economy, the business outlook on banking has changed dramatically، Financial technology has become an integral part of the banking industry, and startups have expanded their scope by entering into banking activities that in the past were only covered b More
        In today's global economy, the business outlook on banking has changed dramatically، Financial technology has become an integral part of the banking industry, and startups have expanded their scope by entering into banking activities that in the past were only covered by banks; The purpose of this study is to better investigate the impact of perceived usefulness, perceived ease, customer experience, word of mouth, reliability, trust and perceived risk on the acceptance of financial technologies by bank customers. This research is an applied goal in terms of quantitative research approach and has a descriptive survey strategy. The research approach is quantitative and has a descriptive survey strategy. The statistical population of this research is the customers of Pasargad Bank, from which 377 people were selected as a sample by Sample Power software. The data collection tool is a questionnaire and PLS software has been used for data analysis. The results show that the perceived ease variable has a negative effect on customers' trust and other variables have a positive effect on trust and thus the acceptance of financial technology and as a result the variables of reliability and trust were accepted as mediating variables. Manuscript profile
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        178 - Investigating the mediating role of factors affecting behavior (risk tolerance, self-confidence and strategic thinking) in the relationship between emotional intelligence and the quality of judgment and decision-making of investors.
        zahra mirzazadeh shohreh yazdani mohammadhamed Khanmohammadi Tahereh Mahmoudian Dastnaee
        The purpose of the current research is to explain the factors influencing behavior (risk taking, self-confidence and strategic thinking) on the relationship between emotional intelligence and the quality of investment judgment and decision making. The research method is More
        The purpose of the current research is to explain the factors influencing behavior (risk taking, self-confidence and strategic thinking) on the relationship between emotional intelligence and the quality of investment judgment and decision making. The research method is analytical and correlational in terms of goal, and quantitative and applied in terms of the research process. The statistical population includes people with a stock exchange code, which was determined by the software to have a sample size of 366 people. In order to measure the variables, relevant standard questionnaires have been used. The data collected by SMART PLS/4 software has been analyzed and the results of the hypothesis test show that emotional intelligence has an effect on the personality traits of self-confidence, risk-taking, strategic thinking, and the quality of judgment and decision-making. It is positive and significant, and strategic thinking has a partial mediation role on the relationship between the independent variable of emotional intelligence and the dependent variable of judgment and decision-making quality, but the variables of self-confidence and risk-taking are not mediators. It is suggested that investors, by strengthening their emotional intelligence and strategic thinking, fight against the psychological mistakes of investing and improve the returns of their investments. Manuscript profile
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        179 - Factor Effect on Financial Analysts trust to Manager
        Shadi Shahverdiani Mahtab Radfar
        Corporate managers present financial reports in order to reveal their performance and financial status of corporation and then financial analysts use financial statements as a basis of making investment suggestions. Obviously investors don’t have any role in manag More
        Corporate managers present financial reports in order to reveal their performance and financial status of corporation and then financial analysts use financial statements as a basis of making investment suggestions. Obviously investors don’t have any role in managing companies directly and therefore they have to make their decisions trusting financial statements. In financial markets, financial analysts have to trust managers, even considering the fact that statements can be incorrect. Consequently, exploring influential factors in financial analysts’ trust to corporate managers seems necessary. As financial behavioral is a kind of newborn field of finance, it’s essential that future researches should be directed towards it and implementation of it should be checked in developing markets like Iran’s. Financial behavioral is presented against classical economic theory which is based on some simplifying hypothesizes. Main findings of this research are: 1. Qualification, honesty, competence, cultural factors and social factors are very influential in financial analysts’ trust to managers. 2. Integrity, benevolence and personal factors, have average influence in financial analysts’ trust to managers. 3. Being faithful to Islam has little influence in financial analysts’ trust to managers. On the basis of findings, it can be said that an organization which has a qualified, honest, competent, well-behaved (cultured) and sociable manager, will be trustable; that it can lead to a good atmosphere and can provide a necessary condition of efficient market. Manuscript profile
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        180 - Test inflation uncertainty and overinvestment with emphasis on managerial overconfidence
        Mehdi Alinezhad Saroukolayi Zabihollah Taheri Keyvan Akbarpour
        Investment is one of the most important and effective factors on growth and development of economy. Shareholders and stakeholders expect managers to recognize the best investment opportunities to achieve the ideal efficiency. In this research, investment by the listed f More
        Investment is one of the most important and effective factors on growth and development of economy. Shareholders and stakeholders expect managers to recognize the best investment opportunities to achieve the ideal efficiency. In this research, investment by the listed firms in Tehran Stock Exchange is studied considering fluctuations in inflation and the effect of managers overconfidence as two factors. The research population consists 193 companies from 2011 – 2015. To test overinvestment, In this research employed Bidel et al (2009) model. The results show that fluctuation in inflation has no effect on overinvestment. Also, it shows that managers overconfidence has direct and meaningful impact on overinvestment. Moreover, managers overconfidence is an effective factor on inflation and overinvestment.     Manuscript profile
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        181 - تبیین الگوی شایستگی مدیران بر پایه رفتار کارآفرینانه و اعتماد سازمانی مدیران آموزشی
        محمود رحمانی سیداحمد هاشمی مهدی باقری
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        182 - رابطه سرمایه روانشناختی و اضطراب امتحان با نقش میانجی اعتماد به نفس در دانش آموزان
        سمیه طالب زاده محبوبه سلیمانپور عمران بهرنگ اسماعیلی شاد
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        183 - الگوی ساختاری جو اخلاقی مبتنی بر رهبری پدرسالارانه در ادارات کل آموزش و پرورش استان‌های شمالی کشور
        سعید طیبی سامره شجاعی محمود رضا چراغعلی
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        184 - An analysis of students' sense of social belonging and factors influencing it (Study case: Isfahan University postgraduate students)
        Javad Sadeghi Jafari Pegah Sheyni mirzadeh
        Purpose: This article was conducted aiming to investigate the sense of belonging to the Iranian society in Isfahan University post-graduate students and its related factors. Method: The method of research is a survey, and the statistical population consists of 6258 stu More
        Purpose: This article was conducted aiming to investigate the sense of belonging to the Iranian society in Isfahan University post-graduate students and its related factors. Method: The method of research is a survey, and the statistical population consists of 6258 studying students in the academic year of 2021-2022 in post-graduate study courses. The sample size of 270 people (considering the alpha error of 0.05 and beta error of 0.20) was determined and the quota sampling method was used. To measure the sense of social belonging, the questionnaire of Sadeghi Jafari et al. (2018) was used. The internal validity of the questionnaire was calculated by the AVE (convergent validity) index. Cronbach's alpha coefficient (reliability) for emotional belonging and practical belonging components was 0.85 and 0.84 and for the total scale was 0.89. Data analysis was done using one sample t-tests, independent samples t-tests, analysis of variance, and modeling of structural equations.Findings: The findings indicates that; The average score of social belonging is 2.81 out of 5 and the one sample t-test confirmed the generalization of it to the statistical population. Married students have a higher sense of belonging than the single students and students of humanities field have a higher sense of belonging than others. The economic status of students (employment and socioeconomic status) has no relation to their sense of belonging. The diagram of the structural equation model indicates the direct effect of religious belonging and internal trust on social belonging, respectively 0.37 and 0.39. While the coefficient of determination of the model was 0.44. Also, the sum of direct and indirect effects of religious belonging are 0.57. Conclusion: The sense of social belonging in post-graduate students of Isfahan University is below the average (scale) and two variables of religious belonging and internal trust, positively affect it. Manuscript profile
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        185 - بررسی رابطه بین اعتماد سازمانی با رفتار شهروندی سازمانی در بین کارکنان دانشگاه آزاد اسلامی واحد علوم و تحقیقات تهران
        شبنم بیداریان پریوش جعفری
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        186 - رابطه بین ابعاد عدالت سازمانی با رفتار شهروندی سازمانی و اعتماد سازمانی در کارکنان دانشگاه‌های دولتی شهر شیراز
        محمد علی نادی نفیسه گل شیرازی سارا فرح گل
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        187 - رابطه رهبری اخلاقی و اعتماد سازمانی با توانمندسازی در دبیران دبیرستان‌های شهرستان ساوه
        امیر حسین محمد داودی مریم ولایی ملکی
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        188 - عوامل اجتماعی مرتبط با مشارکت شهروندان تبریز در روند توسعه پایدار شهر .
        محمود علمی
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        189 - مولفه‌های جغرافیای سیاسی تاثیرگذار بر سرمایه اجتماعی و اعتماد عمومی در جمهوری اسلامی ایران: مطالعه موردی دولت حسن روحانی
        محمد رسول درویشی محمد رضا قائدی گارینه کشیشیان سیرکی محمد توحید فام
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        190 - مطالعه جامعه شناختی شهرها و روستاها با تحلیل گرایش های فردگرایانه (موردمطالعه : شهروندان شهر تهران)
        فرشاد نجفی اسدالهی مجید کفاشی بهرنگ صدیقی
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        191 - ارزیابی و تحلیل توسعه‌یافتگی ناحیه‌ای با استفاده از مدل HDI (مطالعه موردی استان همدان)
        مجید شمس مهدی نیک زادی
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        192 - برآورد مدل تاثیرگذاری ابعاد اعتماد اجتماعی بر توسعه محلی و منطقه‌ای از نگاه ساکنین مناطق 22 گانه شهر تهران
        سروش فتحی مهدی مختارپور
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        193 - بررسی عوامل مؤثر بر رفتار شهروندی سازمانی در صنعت گردشگری
        مسلم باقری محمد صالحی علی رحیم پور
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        194 - بررسی مشارکت شهروندان تهرانی در امور شهری با تاکید بر شهر سالم (منطقه 1 و 20 شهرتهران)
        نیر پیراهری منصوره تاجیک
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        195 - ارزیابی میزان اعتماد شهروندان به مدیریت شهری (نمونه موردی شهر ملایر)
        مجید شمس منا گمار امید رسولی
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        196 - ارزیابی سرمایه اجتماعی در سکونتگاه‌های روستایی مطالعه موردی: دهستان گنج افروز شهرستان بابل
        زهرا شریفی نیا
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        197 - The features of and the reasons behind state - oriented political culture
        mohammadreza sayad mohammadali khosravi Ali Shirkhani malektaj khosravibabanari
        A state-political political culture is a kind of political culture in which people, departing from the realm of political and social activities, assign their duties and powers to the state in public, and the political elites, by accepting these duties and powers, expect More
        A state-political political culture is a kind of political culture in which people, departing from the realm of political and social activities, assign their duties and powers to the state in public, and the political elites, by accepting these duties and powers, expect more and more expectations from governments For this purpose, the purpose of this research is to use a descriptive and analytical method to find an answer to the question: what factors lead to the formation of a state-owned culture, and how this kind of political culture affects the patterns of political and social behavior Communities? In response to this question, the following hypothesis is tested: the nature of the state rentier - the long history of tyranny of the kingdom and the continuation of the patrimonial culture are the most important factors in the formation of a state-political political culture, and this kind of cultural culture causes people to depend on the state. The results of the research, while confirming the hypothesis above, indicate that the political culture of the state has caused the attachment of people to the state due to the characteristics of estrangement and the culture of citizenship-distrust of state-responsibility and myths and myths in the pattern of social and political behavior of these societies. Manuscript profile
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        198 - An Assessment of the Performance of Three Mainstream Media (Kayhan, E’temad, and Hamshahri) Regarding JCPOA (2015-2016)
        Marzieh Rafati Abdul Ali Ghavam Khalil Mirzaiee Zahra Kharazi Mohammadvandi Azar
        The purpose of the present study is to analyze the news representation of JCPOA from the perspective of three mainstream media (Kayhan, E’temad, and Hamshahri) during 2015 to 2016. The method of the study was qualitative and quantitative analysis of the data by ta More
        The purpose of the present study is to analyze the news representation of JCPOA from the perspective of three mainstream media (Kayhan, E’temad, and Hamshahri) during 2015 to 2016. The method of the study was qualitative and quantitative analysis of the data by targeted sampling of 300 pieces of news related to “JCPOA” using SPSS. The results showed that despite the importance of “JCPOA”, this term has not frequently and conspicuously been used in the headlines of the above newspapers; and has only been mentioned in economic and political contexts, regardless of its various aspects. Although the impartiality of the media has been emphasized, the above newspapers have adopted a biased approach towards “JCPOA”. On the other hand, news coverage by the above newspapers and their approach to “JCPOA” has not usually been analytical but more inclined to hard news and informational rather than educational and guiding approach. Manuscript profile
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        199 - Reflection of Social Issues in Logbooks of the Qajar Period
        Sedigheh Pourkhosh Saadat Ali Mohammad Moazeni Thoraleh Norouzi Daoodkhani
        Logbook is a useful tool which provides relevant information to know various aspects of the history and culture of the people of an area. In the present research, four logbooks of “Mirza Fattah Khan, Haj Sayyah, Haji Pirzadeh and Etemad-ol-Saltaneh” have bee More
        Logbook is a useful tool which provides relevant information to know various aspects of the history and culture of the people of an area. In the present research, four logbooks of “Mirza Fattah Khan, Haj Sayyah, Haji Pirzadeh and Etemad-ol-Saltaneh” have been selected from the Qajar period. This study aims to examine the social issues and basic infrastructures in the structure of a society reflected in logbooks; Thus, this research uses a descriptive-analytical method to answer the question of what social issues are reflected in the selected logbooks of the Qajar period. The results indicated that logbook writers had two approaches to social issues: first, to raise issues and infrastructures, and second, to enumerate social problems. In both sections, Haj Sayyah and Haji Pirzadeh paid the most attention to social issues. Pirzadeh emphasized more on what was going on in other countries, especially in Europe, but Haj Sayyah focused more on social issues and problems in Iran. With a critical language, he complained about the poor state of social infrastructures in Iran. Comparison of tourists’ observations on social issues shows that during the Qajar period, social infrastructures were very unfavorable, which is not comparable to the progress of European countries in the same period. This led to dissatisfaction with the government, lack of social welfare, class discrimination, increased immigration and other social problems in Iran. Manuscript profile
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        200 - A sociological look at Kaleem Kashani's poetry based on developmental criticism
        Farhad Tahmasebi Mojtaba Dastjerdi
        This article has been written with the aim of formative critique of Kaleem Kashani's poems. Essen is a method of critique of Goldman's special method in the sociology of literature, which is also known as literary sociology. Parallel to the social context of the poet's More
        This article has been written with the aim of formative critique of Kaleem Kashani's poems. Essen is a method of critique of Goldman's special method in the sociology of literature, which is also known as literary sociology. Parallel to the social context of the poet's contemporary society, the study and relationship of each of them with what can be seen in that society as a social problem has been explained and explained. One of these issues is the change of the official religion of the country from Sunni to Shiite. Economic prosperity and individualism can be mentioned. Traces of which can not be seen in historical and social books related to the Safavid era, such as the decline of social trust and the formation of social distance are in this category.   Manuscript profile
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        201 - اثربخشی روان‌درمانگری شناختی رفتاری جنسی بر عملکرد جنسی، باورهای ناکارآمد، دانش و اعتماد به-نفس جنسی زنان مبتلا به اختلالات جنسی
        پیام سرابی فردین پرویزی کیوان کاکابرایی
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        202 - مقایسه بلوغ عاطفی و مهارت های اجتماعی و اعتماد بین فردی در فرزندان با و بدون تجربه طلاق والدین
        مهشید دانشور مجتبی صداقتی فرد
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        203 - The role of the relationship between cohesion and social trust on the resilience of social workers in times of crisis
        Farzaneh Yagoob Sttar Parvin Hossean Agkajani
        Due the nature of their profession, social work is exhausting and has many stresses and challenges, so that it affects their quality of life. so; It is important for community leaders to maintain and promote their resilience. The main purpose of this study is to identif More
        Due the nature of their profession, social work is exhausting and has many stresses and challenges, so that it affects their quality of life. so; It is important for community leaders to maintain and promote their resilience. The main purpose of this study is to identify the "role of the relationship between social cohesion and trust in the resilience of social workers in times of crisis." Survey method and statistical population of the present study including all social workers of Ahvaz, Mazandaran, Kermanshah, Lorestan, Tehran, Kerman and Tabriz hospitals. A total of 413 public and private hospitals, two (2) hospitals in each city were selected and based on it. The selected hospitals in these cities were surveyed. The sampling method was simple stratified and random and the sample size was 204 social workers. Findings showed that the correlation coefficient of social trust was 0.306 and the level of significance was 0.000, and the correlation coefficient of social cohesion and the significance level of the test in the whole sample were 0.305 and 0.000. Considering the positive value of correlation coefficient, it can be said that there is a positive correlation between the two variables of cohesion and social trust with social worker resilience. The mean of social capital variable was the highest level of social capital related to Tehran and the lowest level of social capital related to Tabriz. The mean of resilience variable was the highest level of resilience in Kerman and the lowest level of resilience in Ahvaz. Manuscript profile
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        204 - بررسی اثرات مثبت و منفی اطلاعات نسبتا منفی بر افشای مسئولیت اجتماعی شرکت
        مصطفی حیدری هراتمه
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        205 - Sociological analysis of the impact of abnormality on social Apathy
        neda seyedin Abdolreza adhami Talieh Khademian
        In sociological literature, Apathy is often mentioned as a pathological phenomenon, a kind of social disease, an obstacle to participation and development, and one of the complications of urbanization in the new era, and it is one of the undesirable elements of modern l More
        In sociological literature, Apathy is often mentioned as a pathological phenomenon, a kind of social disease, an obstacle to participation and development, and one of the complications of urbanization in the new era, and it is one of the undesirable elements of modern life, which is a kind of threat to people's desire not to interfere. It refers to affairs and acceptance of responsibility. The aim of this research is sociological analysis of the impact of abnormality on social indifference. The studied population is the students of Islamic Azad University, Central Tehran and North Tehran branches, at the time of conducting the research, the total statistical population equal to 85,000 students were studying in these two university units, of which 380 were classified by random sampling method. were studied. The survey method used and the tool for data collection is a researcher-made questionnaire. And to test the hypotheses, Pearson's correlation coefficient, linear and multiple regression, T-test independent mean difference test and ANOVA one-way analysis of variance test were used. Four dimensions were considered to measure the abnormality variable and the results showed that There is a direct and significant correlation between the variables of meaninglessness (r=0.267), mistrust (r=0.245), powerlessness (r=0.397) and individualism (r=0.265) with social indifference. In other words, the higher the social abnormality, the higher the social indifference among students. Manuscript profile
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        206 - Understanding corruption from the perspective of young people Case study: Ardabil province
        Robabe Aslani samad rasoolzadeh agdam Mehrdad Mohammadian
        Perception of corruption means the perception and attitude of people in the society towards the state of corruption and its examples. The concept of corruption, like other social concepts, is historical and conditional and is defined and understood in different ways ove More
        Perception of corruption means the perception and attitude of people in the society towards the state of corruption and its examples. The concept of corruption, like other social concepts, is historical and conditional and is defined and understood in different ways over time and among discourse contexts. Since discourse is the creator of reality, with the way people speak and write, it is possible to give meaning to social realities and to discover the perspective of people towards social phenomena, including corruption.This study was conducted with the aim of deeply understanding the perceived corruption in the understanding of the youth of Ardabil province using content analysis method. The sampling method is purposeful. The semi-structured interviews with 12 youths of Ardabil province continued until theoretical saturation. Also, the data analysis method with textual data entry into MAXQDA software in three stages: And text interpretation, 3- merging and re-integrating the text was done. The results of data analysis showed; The youth of Ardabil province define the theme of perceived corruption with three themes: 1- cognitive, 2- emotional, 3- behavioral. From the perspective of young people, positive judgments and judgments about the process and the fight against the spread of corruption lead to the development of trust and social justice, and a negative attitude towards it leads to a decline in social capital. Manuscript profile
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        207 - The role of the relationship between cohesion and social trust on the resilience of social workers in times of crisis
        Farzaneh Yaghoob Sttar Parvin Hosein Hosein
        Due to its professional nature, social worker’s job is exhausting, has more stressand challenges, so it affects their quality of life. It is important to maintain andimprove their resilience by community managers. The purpose of research was "therole of cohesion a More
        Due to its professional nature, social worker’s job is exhausting, has more stressand challenges, so it affects their quality of life. It is important to maintain andimprove their resilience by community managers. The purpose of research was "therole of cohesion and social trust on resilience of social workers in times of crisis".The research method in terms of practical purpose, descriptive collection of surveytype and statistical population of research includes all social workers in Ahwaz’shospitals, Mazandaran, Kermanshah, Lorestan, Tehran, Kerman and Tabriz, in totalpublic and private hospitals, ( ) hospitals in each city was selected andresearch was conducted on selected hospitals in cities. And sampling method wasstratified and random, simple cluster, and sample size was chosen from Krejci andMorgan’s table or from Cochran's test, which included social workers. In thisresearch, two standard questionnaires are used as data collection tools, first isConnor and Davidson Resilience Questionnaire (CD-RISC), whose validity,reliability have been measured in other researches, and second is social capitalquestionnaire. The research analysis showed the correlation coefficient of socialtrust is and significance level is , and correlation coefficient of socialcohesion and significance level of test in whole sample is andConsidering positive value of correlation coefficient, it can be said there is apositive correlation between two variables of cohesion and social trust withresilience of social worker. The average of social capital variable, the highest levelof social capital was related to Tehran and the lowest level of social capital wasrelated to Tabriz city. The mean of resilience variable, the highest level of resiliencewas related to the city of Kerman and the lowest level of resilience was related to Ahvaz. Manuscript profile
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        208 - Investigating the relationship between social trust and the tendency to participate voluntarily in the activities of the Red Crescent Society (Case of study: Isfahan)
        Seyed Morteza Emadi Gholamreza jafarinia Naser Amini
        Social participation is also effective in creating and expanding civil society and identifying the public space and is of great importance in this regard. Given the importance of discussing social participation, the present study uses a field method, survey technique an More
        Social participation is also effective in creating and expanding civil society and identifying the public space and is of great importance in this regard. Given the importance of discussing social participation, the present study uses a field method, survey technique and research tool questionnaire to answer the main question of whether there is a relationship between social trust and the tendency to participate voluntarily in the activities of the Red Crescent population. There is? The statistical population of the present study is all volunteers participating in the activities of the Relief Committee, 384 of whom were examined as a sample size and SPSS software and structural equations of Smart PLS were used to analyze the data. The results indicate that between social trust (P = 0.34) and its indicators, ie basic trust (P = 0.44), informal trust (P = 0.30), institutional trust (P = 0.38) and generalized trust Finding (P = 0.36) There is a positive and significant relationship with voluntary participation in the activities of the Red Crescent Society. Therefore, all research hypotheses are confirmed. The results of the structural equation model (Smart PLS) also show that social trust has a moderate effect on voluntary participation in the activities of the Red Crescent population (0.53) and the social trust variable in total (0.28) of the variance of the participation variable. Explains voluntarily in the activities of the Red Crescent Society. Manuscript profile
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        209 - بررسی اولویت های ارزشی مادی و فرامادی دانشجویان و ارتباط آن با عوامل اجتماعی و فرهنگی
        کریم رضادوست معصومه باقری کیومرث ملایی
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        210 - Investigating the effect of moral values and social trust on the sense of security (Research among Abhari citizens)
        Manijeh Karami Afsaneh Edrisi
        Social security is one of the basic indicators of human well-being and the growth of society and its individuals depends on meeting this basic need. Providing this platform is very important both in the objective dimension (protection against danger) and in its mental d More
        Social security is one of the basic indicators of human well-being and the growth of society and its individuals depends on meeting this basic need. Providing this platform is very important both in the objective dimension (protection against danger) and in its mental dimension (the feeling of safety, which is the same feeling of security in society). Social security is affected by several factors. In the present study, among the various variables that affect social security, the effect of moral values ​​and social trust on the sense of security among Abhari citizens has been investigated. The statistical population of this study is all citizens aged 18 and over in Abhar in 1398. The 360-sample sample of this study was selected by multi-stage cluster sampling. The research method was survey and data collection were by questionnaire. Findings showed that the variables of moral values ​​and social trust affect the feeling of security. Among the dimensions of feeling of security, the feeling of economic security of citizens is low. The relationship between age and sense of security was also confirmed. The feeling of security is explained by 0.28 by the variable of moral values ​​and 0.07 by the variable of social trust. The results showed that the feeling of security is related to moral values ​​and social trust, so the attention of officials to increase trust and internalize moral values ​​can be a positive step in the process of promoting a sense of security in citizens. Manuscript profile
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        211 - Sociological analysis of the impact of abnormality on social Apathy
        Neda Seyedin Abdolreza adhami Talieh Khademian
        In sociological literature, Apathy is often mentioned as a pathological phenomenon,a kind of social disease, an obstacle to participation and development, and one ofthe complications of urbanization in the new era, and it is one of the undesirableelements of modern life More
        In sociological literature, Apathy is often mentioned as a pathological phenomenon,a kind of social disease, an obstacle to participation and development, and one ofthe complications of urbanization in the new era, and it is one of the undesirableelements of modern life, which is a kind of threat to people's desire not to interfere.It refers to affairs and acceptance of responsibility. The aim of this research issociological analysis of the impact of abnormality on social indifference. Thestudied population is the students of Islamic Azad University, Central Tehran andNorth Tehran branches, at the time of conducting the research, the total statisticalpopulation equal to , students were studying in these two university units, ofwhich were classified by random sampling method. were studied. The surveymethod used and the tool for data collection is a researcher-made questionnaire.And to test the hypotheses, Pearson's correlation coefficient, linear and multipleregression, T-test independent mean difference test and ANOVA one-way analysis ofvariance test were used. Four dimensions were considered to measure theabnormality variable and the results showed that There is a direct and significantcorrelation between the variables of meaninglessness (r= ), mistrust (r= ),powerlessness (r= ) and individualism (r= ) with social indifference. Inother words, the higher the social abnormality, the higher the social indifferenceamong students. Manuscript profile
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        212 - Understanding corruption from the perspective of young people Case study: Ardabil province
        Robabe Aslani samad rasoolzadeh agdam Mehrdad Mohammadian
        Perception of corruption means the perception and attitude of people in the society towards the state of corruption and its examples. The concept of corruption, like other social concepts, is historical and conditional and is defined and understood in different ways ove More
        Perception of corruption means the perception and attitude of people in the society towards the state of corruption and its examples. The concept of corruption, like other social concepts, is historical and conditional and is defined and understood in different ways over time and among discourse contexts. Since discourse is the creator of reality, with the way people speak and write, it is possible to give meaning to social realities and to discover the perspective of people towards social phenomena, including corruption. This study was conducted with the aim of deeply understanding the perceived corruption in the understanding of the youth of Ardabil province using content analysis method. The sampling method is purposeful. The semi-structured interviews with 12 youths of Ardabil province continued until theoretical saturation. Also, the data analysis method with textual data entry into MAXQDA software in three stages: And text interpretation, 3- merging and re-integrating the text was done. The results of data analysis showed; The youth of Ardabil province define the theme of perceived corruption with three themes: 1- cognitive, 2- emotional, 3- behavioral. From the perspective of young people, positive judgments and judgments about the process and the fight against the spread of corruption lead to the development of trust and social justice, and a negative attitude towards it leads to a decline in social capital.   Manuscript profile
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        213 - Sociological study of the performance of political elites and its effect on the level of political participation of educators (case study: Ardabil province)
        Sarhad Madani Roza Rosa Karampour zahra Ghasemi
        Political participation is a purposeful action to influence the decisions and actions of political elites in the administration of society, which is done by the people. Due to the fact that educators are one of the most influential groups in the process of political par More
        Political participation is a purposeful action to influence the decisions and actions of political elites in the administration of society, which is done by the people. Due to the fact that educators are one of the most influential groups in the process of political participation and consequently effective in the all-round development of the society, therefore, it is very important to know their attitudes, orientations and satisfaction with the performance of political elites. The purpose of this research is to sociologically study the level of political participation of educators, investigate the performance of the ruling political elite and analyze the variables that have been effective on the level of political participation of educators in Ardabil province. The statistical population of the research is 16,300 people of Ardabil Province and its sample size was estimated to be 380 people according to Cochran's formula. In this research, simple and stratified random sampling methods were used. The theoretical framework of the research was adapted from the theories of Huntington, Nelson and Lipsett. Cronbach's alpha test was used for the reliability of the questionnaire and face validity was used for its validity. The current research was conducted using a survey method and its hypotheses were tested using the Pearson correlation coefficient test and to analyze the information and predict the dependent variable from the independent variables of linear regression and to measure the relationships of the variables in a causal model of the method. Statistics based on multivariate regression analysis or path analysis using spss software was used. The results of the research showed that the political participation of the studied educators is at a low level, so that 61.20 percent of the respondents have low political participation. between the variables of transparency of officials' performance (r=0.71) with (sig=0.000), accountability of officials (r=0.65) with (sig=0.000), preference of national interests over individual interests by officials  )r=0.64) with (sig=0.000), rulers' fight against corruption (r=0.58) with (sig=0.000), political trust of educators (r=0.53) with (sig =0.000), actions of rulers to improve social services (r = 0.56) with (sig = 0.000) and actions of political elites for political development (r = 0.59) with (sig = 0.000) There is a significant relationship between the political participation of educators and the adjusted coefficient of determination)   (can explain 37% of the variance of the political participation of educators. Manuscript profile
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        214 - بررسی اثرات مثبت و منفی اطلاعات نسبتا منفی بر افشای مسئولیت اجتماعی شرکتی
        مصطفی حیدری هراتمه
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        215 - The Effect of Social Relations on Trust Building upon Management Accounting Information Systems
        Seyed hossein Ahmadi Langari Ali Khozein
        Purpose: Reaching the highest level of information in order to increase the social level of trust upon management accounting information systems can be acquired using smart tools. The purpose of the present study is to review the effect of socialization objectives (fame More
        Purpose: Reaching the highest level of information in order to increase the social level of trust upon management accounting information systems can be acquired using smart tools. The purpose of the present study is to review the effect of socialization objectives (fame and information back up), socialization policies (reward, common norms, and credit), and sociable people (Intimacy and common interests) in management accounting information systems. Methods: In order to study the relationship between the research variables, 3 hypotheses were proposed. After distributing a questionnaire among senior and junior managers of corporations in the industrial townships of Sari, 158 respondents completed that within a time period from January to February 2022. The data were analyzed using SPSS. Results: A significant relationship between socialization objectives in management accounting information system was rejected while it was confirmed that there is a significant relation between socialization policies and sociable people in management accounting information system. The results showed that policies and aspects of sociable people have a positive impact on their trust upon others' advice. Conclusions: Various classifications including synergy and replacement relation among subcategories of socialization trust on the advice of managers. Management accounting information system enables the managers to cooperate in mutual interaction with the workers who have common interests. Manuscript profile
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        216 - The Effect of Financial Constraint and Managerial Overconfidence on Investment-Cash Flow Sensitivity
        Ramtin Falahat Fatemeh Samadi Mostafa Hashemi Tilehnouei
        Purpose: Access to cash flow is primarily important for the substantiation of corporation investment plans but in various situations, the effect of cash flow on investment may change. Accordingly, the present study has dealt with the impact of financial constraints and More
        Purpose: Access to cash flow is primarily important for the substantiation of corporation investment plans but in various situations, the effect of cash flow on investment may change. Accordingly, the present study has dealt with the impact of financial constraints and managerial overconfidence on investment-cash flow sensitivity. Method: The statistical sample consisted of 153 companies accepted in Tehran Stock Exchange from 2013 to 2021. The required data were collected from audited financial statements in Coda website. 8 hypotheses were proposed in this study and then tested using regression econometrics with fixed effects and Probit regression in EViews.Results: Cash flow has a significantly positive effect on investment and overinvestment. Moreover, financial constraint increases positive investment and overinvestment-cash flow sensitivity although managerial overconfidence has no significant impact on investment and overinvestment sensitivity to cash flow. Yet, when the correlation between financial constraint and managerial overconfidence is considered, positive investment and overinvestment-cash flow sensitivity is reinforced which indicates the important role of financial constraint on adopting investment decisions.Conclusion: By supporting the theory of investment-cash flow sensitivity, findings of the study show that financial constraint, managerial overconfidence, and cash flow all have a vital effect on corporation investment decision making. Manuscript profile
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        217 - Trust-based routing in wireless sensor networks using fuzzy logic
        H. Moemenzadeh Haghighi fatemeh bavi masoud etesami
        Wireless sensor networks, network generation with high potential in the field of the most unpredictable and dynamic environments .. However, this network because of its open media, Changing and dynamic topology and routing algorithms is fragile. Ad hoc networks and wire More
        Wireless sensor networks, network generation with high potential in the field of the most unpredictable and dynamic environments .. However, this network because of its open media, Changing and dynamic topology and routing algorithms is fragile. Ad hoc networks and wireless networks support different features, such as dynamic self-organizing, self-configuring, self-correction, high scalability, easy maintenance and reliable services, Despite its many features already mentioned, this network is very susceptible to damage from attacks. The absence of a central control system known weakness is perhaps the most important reason. Hierarchical dynamic network topology also allows the implementation of security mechanisms disclaims grid design. By reliable way to offer solutions that can change the nature of attacks against network node that is a dangerous counter attack in this area and to restore network . Characteristic features of the method, computational overhead and minimal power dissipation on the one hand and preventing attacks on the network works. Strategy and the proposed mechanism is evaluated using the simulator NS2. Manuscript profile
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        218 - The effect of ethical orientation, professional identity and supervisor's trust on the auditor's intention to disclose according to the moderating role of fear of reprisal
        mariyam azizian Rahman saedi
        The purpose of this research is the effect of ethical orientation, professional identity and supervisor's trust on the auditor's intention to disclose according to the moderating role of fear of reprisal. The research method in this research is a survey type in terms of More
        The purpose of this research is the effect of ethical orientation, professional identity and supervisor's trust on the auditor's intention to disclose according to the moderating role of fear of reprisal. The research method in this research is a survey type in terms of the nature of the subject and its goals, and the data collection tool is a questionnaire whose validity and reliability have been confirmed. The statistical population is all assistant auditors, auditors, senior auditors, senior supervisors, supervisors and managers working in auditing institutions, members of the official accountants society in Iran, and using Cochran's formula and sampling method, the sample size was 357 people. In order to analyze the data in this research, Kolmogorov-Smirnov tests were used to test normality and structural equations were used to verify the hypotheses. The results indicated that ethical orientation, professional identity and supervisor's trust have a positive and significant effect on the auditor's intention to disclose. Also, the results showed that the fear of retaliation can moderate the effect of these three variables on the auditor's intention to disclose. Manuscript profile
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        219 - The Effect Of Financial statement comparability on corporate debt maturity with emphasis on the role of Managers’ Overconfidence
        Hengameh veysizadeh Allah Karam Salehi
        Comparability is also one of the key quality features of accounting information that facilitates the comparison of financial statements, comparability in the capital market and debt is very important for investors and creditors; Because investment and lending decisions More
        Comparability is also one of the key quality features of accounting information that facilitates the comparison of financial statements, comparability in the capital market and debt is very important for investors and creditors; Because investment and lending decisions are based on evaluating alternative opportunities or projects, without this comparable information, no optimal decision can be made. Due to the importance of this issue, in this study, the effect of comparability of financial statements on debt maturity structure with emphasis on the role of managers' overconfidence in the Tehran Stock Exchange in the period 2014 to 2020 using the information of 144 companies using the generalized least squares and generalized moment procedure regression has been investigated. The research method is applied, descriptive and with deductive-inductive approach. To measure the comparability of financial statements, the model of De Franco et al. (2011) and following the research of Ahmed and Duellman (2013) to measure managers' overconfidence, over-investment has been used. The results using both methods show that the comparability of financial statements reduces the debt maturity structure and managers' overconfidence leads to an increase in the debt maturity structure. Managers' overconfidence also increases the negative relationship between the comparability of financial statements and debt maturity structure and increases its severity. Manuscript profile
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        220 - Investigating the financial of investors in online commerce in the field of Tehran Exchange
        seyed moslem mosavi maryam emami mibodi
        The purpose of this research is to investigate the effect of shareholders' financial behavior on their electronic satisfaction, trust and loyalty in Tehran Stock Exchange.This research is on the applied from the view of purpose and is descriptive-correlation in terms of More
        The purpose of this research is to investigate the effect of shareholders' financial behavior on their electronic satisfaction, trust and loyalty in Tehran Stock Exchange.This research is on the applied from the view of purpose and is descriptive-correlation in terms of data collection method to test the hypotheses. The statistical population of the present study consists of shareholders of Tehran Stock Exchange. In this study, the available sampling method has been used. A questionnaire was used to collect data. The validity of questionnaire was confirmed by calculating the convergent and divergent validity and its reliability by Cronbach's alpha. In statistical analysis, the structural equation modeling (SEM) approach has been used. According to the results of the research, the financial behavior of shareholders of Tehran Stock Exchange has a positive and significant effect on their electronic trust and satisfaction. Also, E-trust and E-electronic satisfaction of shareholders of Tehran Stock Exchange has a positive and significant effect on their loyalty to online trading systems. E-satisfaction also has a positive and significant effect on shareholders' trust in online trading systems. In addition, the financial behavior of shareholders through the mediating role of E-trust and E-satisfaction has a positive and significant effect on their loyalty to online trading systems. Manuscript profile
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        221 - The Impact Of Heuristic Biases In Investment Decision-Making And Perceived Market Efficiency A Survey At The Tehran Stock Exchange
        Mohammad Sayrani Moharram razmjoy Raheleh Samari
        After the global crisis of 2008 and the severe fluctuations of financial markets around the world, the study of investor behavior has received more attention in the field of behavioral finance, and investors' emotions have been one of the key factors determining market More
        After the global crisis of 2008 and the severe fluctuations of financial markets around the world, the study of investor behavior has received more attention in the field of behavioral finance, and investors' emotions have been one of the key factors determining market movements. Behavioral finance is an evolving field that studies how and what. In this context, it seems important to study the role of emotions such as fear, greed, expectation, as well as the impact of the unconscious mind and beliefs in shaping investment decisions and its impact on market efficiency. This thesis seeks to find an important impact. The most behavioral financial concepts (or cognitive biases) such as overconfidence, stereotypes, familiarity and reliance on individual investors' decisions and market efficiency in Tehran Stock Exchange.The primary data for testing the research model was collected by distributing a structured questionnaire among 400 individual investors active in the Tehran Stock Exchange, and the data of 386 investors was used as the basis for processing. Also, structural equation modeling or partial least squares method was used for data analysis.The findings of this research show that there is a positive and significant relationship between overconfidence biases and representation with the perceived efficiency of the market and investors' decisions, as well as a negative and significant relationship between familiarity with market efficiency and investors' decisions. Yes, but the significance of the relationship between these two variables with reliance bias was not confirmed. Manuscript profile
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        222 - The Impact of Human Virtues Positive Thinking on Social Trust among Isfahan Citizens
        romina amiri seyedali hashemianfar seyedreza esmaeili seyedhamid atashpour
        This survey aimed to study the impact of human virtues positive thinking on social trust among Isfahan citizens. The population includes all people aged 18 and above residing in Isfahan. According to the 1390 census, they were 17,910,609 people from whom 388 were chosen More
        This survey aimed to study the impact of human virtues positive thinking on social trust among Isfahan citizens. The population includes all people aged 18 and above residing in Isfahan. According to the 1390 census, they were 17,910,609 people from whom 388 were chosen by quota sampling. A researcher-made questionnaire on human virtues positive thinking was the data collection instrument and a correlation analysis was used to analyze the data. The results of the study showed that human virtues positive thinking had direct and positive impacts (0.69) on social trust. In line with this general index, the impact of every single factor of human virtues was tested upon social trust and equity turned out to be the most effective (0.51), among others. Courage and self-lnowledge at the same level were less effective (0.22) on social trust compared to other factors. In general, all factors had significant impact (sig =0.0001) on social trust. Manuscript profile
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        223 - The Determination of the Share of Self-differentiation, Trust, Shame,and Guilt in the Prediction of Marital Adjustment
        Salman zarei kiumars farahbakhsh masomeh esmaeili
          The aim of this study was to determine the share of self-differentiation, trust, shame, and guilt in the prediction of marital adjustment. The research method was correlational-survey and a total of 150 married women, who were teachers in Noorabad were selected via si More
          The aim of this study was to determine the share of self-differentiation, trust, shame, and guilt in the prediction of marital adjustment. The research method was correlational-survey and a total of 150 married women, who were teachers in Noorabad were selected via simple accidental sampling method. Data was collected by Differentiation of Self Inventory (DSI), Test of Self Conscious Affect (TOSCA-2), Trust Scale (TS), and Dyadic Adjustment Scale (DAS) then data was analyzed via correlation, SD, frequency, mode and stepwise regression analysis. Results showed that marital adjustment has a significant relationship with self differentiation, trust and guilt (P < 0.01). Also the results showed that there is not a significant relationship between guilt and marital adjustment (P < 0.01). Results of stepwise regression analysis showed that the combination of self differentiation, trust and shame was significantly predictive of the variance of marital adjustment and predicted 35 percent of variance of marital adjustment. Manuscript profile
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        224 - The Effect of Social Capital Components on Marital Satisfaction of Married Students
        آذر قلی زاده زهره اسماعیلیان اردستانی
          The purpose of this research was to investigate the effect of the social capital components (trust, respect, ethical values, cooperation, responsibility, sense of security, social participation and communicative skills) on marital satisfaction of married students in I More
          The purpose of this research was to investigate the effect of the social capital components (trust, respect, ethical values, cooperation, responsibility, sense of security, social participation and communicative skills) on marital satisfaction of married students in Islamic Azad University of Isfahan Khorasgan Branch. The research was descriptive correlation study. The statistical population consisted of all 1150 married students, out of whom a sample 288 persons were randomly selected according to Kerjesi & Morgan formula. For collecting the data, two questionnaires were administered, Enrich Standardized Questionnaire of Marital Satisfaction (1979) with 47 items and reliability between 0.48 – 0.90 according to Olson and Olson (1999) and between 0.50- 0.87 according to Mahdaviyan (1376) and a researcher- made Questionnaire of Social Capital consisted of 51 items with the reliability of 0 . 75. To analyze the data, regression analysis was applied. The research findings showed that different social capital dimensions including mutual trust, respect ,cooperation, ethical values, responsibility, sense of security, social participation and communicative skills have significant effect on marital satisfaction (P≤0.0001). Manuscript profile
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        225 - The Relationship between Interpersonal Trusts,Forgiveness, Self-Efficacy and Religiosity with Procedural and Distributive Beliefs of a Just World
        محمد اکبری محسن گلپرور منوچهر کامکار محسن گلپرور منوچهر کامکار
          This study was conducted to examine the relationship between interpersonal trust, self-efficacy, religiosity and forgiveness with procedural and distributive beliefs of a just world. For this purpose, of a statistical population of in isfahan, some were selected to re More
          This study was conducted to examine the relationship between interpersonal trust, self-efficacy, religiosity and forgiveness with procedural and distributive beliefs of a just world. For this purpose, of a statistical population of in isfahan, some were selected to respond in several stages of sampling to the research questionnaire and measured using Pearson’s correlation coefficient, by regression concurrent and stepwise anlysis by regression. Out of all the research variables for concurrent regression , only interpersonal trust a signification predictability of a procedural beliefs of a just world and interpersonal trust, Self-efficacy and high power a significant predictability of a distributive belief of a just world. In the step-by- step regression, firstly interpersonal trust and secondly high power were significantly predictive of the procedural beliefs of a just world in the step-by-step, in the firstly step , Interpersonal trust , secondly high power, thirdly self-efficacy fourthly other forgiveness and fifthly self-forgiveness were significantly predicative of the distributive beliefs of a just world. Manuscript profile
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        226 - Relationship between Overweight with Self – Esteem Depression, Life Style and Body – Self in Self – Referred Woman to Weight Decrease Centers
        محسن گلپرور محسن گلپرور منوچهر کامکار منوچهر کامکار بیتا ریسمانچیان
        Abstract :This research administered with the aim of investigate relation between overweight in self–referred woman to weight decrease centers with self– esteem, depression, life style and body–self in Isfahan city. For reach to research aims, in spring mounts of year, More
        Abstract :This research administered with the aim of investigate relation between overweight in self–referred woman to weight decrease centers with self– esteem, depression, life style and body–self in Isfahan city. For reach to research aims, in spring mounts of year, persons of self– referred woman to decrease or control weight centers (from three private doctor's office) selected with the use of simple random sampling. The questionnaires which used in this research were: Cooper Smit's self esteem questionnaire, Tam Cash's body–self questionnaire, Beck s depression questionnaire and life style questionnaire. The overweight measured with using difference between ideal weight and current weight (that is, the time of refer to decrease weight center). The cronbach s alpha for the research instruments were (for self – esteem), (for depression), (for life style) and (for body–self) respectively. The data analyzed with using Pearson's correlation coefficient, enter and stepwise regression analysis. The results of data analysis revealed that overweight only have significant relation with depression (r = , P < ) , with subjective weight (r = , P < ) and with appearance evaluation (r = , P < ). In enter regression, subjective weight and fitness orientation (two subscale of body–self questionnaire) have significant predictive power for prediction of overweight and stepwise regression analysis showed that subjective weight, fitness orientation and appearance evaluation, respectively have significant predictive power for prediction of overweight. Manuscript profile
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        227 - Predicting the Organizational Commitment and their Components from Seven Personel and Organizational Variables
        محسن گل‌پرور ـ سید حمیدرضا عریضی سامانی
        The aim of this study was to predict the organizational commitment and their components (i.e Identificational, Exchange, and Affiliation commitment) from seventeen variables including participation to decision making, organizational citizenship behaviors, job perspectiv More
        The aim of this study was to predict the organizational commitment and their components (i.e Identificational, Exchange, and Affiliation commitment) from seventeen variables including participation to decision making, organizational citizenship behaviors, job perspective, confidence in supervisor, pay satisfaction, promotion opportunity, internal motivation, supervising quality, desire to remain turnover intention, job attachment, work attachment and satisfaction with supervisor and coworkers. In order to reach the goals of the research, participants (male and female) were randomly selected from a public organization's personnel. Balfor and Wechsler's ( ) scale were used for measurement of the organizationa commitment and their components. The validity and reliability of the research instruments were investigated and verified. Stepwise regression analysis was used for data analysis. The results showed that in six steps: job attachment, participation in decision making, pay satisfaction, job perspective, promotion opportunity, and turnover intention were multiple correlation coefficient with identificational commitment and they are able to explain percent of this variable variance. The exchange commitment results showed that in six steps: supervision quality, job perspective, job attachment, pay satisfaction, satisfaction with coworkers and desire to remain have multiple correlation coefficient with exchange commitment and they are able to explain percent of this variable variance. For affiliation commitment, the results showed that in six steps: supervision quality, promotion opportunity, participation decision-making, pay satisfaction, desire to remain and satisfaction with coworkers had multiple correlation coefficient with affiliation commitment and were able to explain percent of this variable variance. For general organizational commitment, the results in eight steps: supervision quality, desire to remain, promotion opportunity, pay satisfaction, job perspective, satisfaction with coworkers, participation in decision making and job attachment had multiple correlation with general organization commitment and they were able to explain percent of this variable variance. Regression equations were also presented for predicting the indentificationa, exchange, affiliation and general organizational commitment. Manuscript profile
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        228 - To Investigate The Rilationship of Personnels Percived Organization Justice and Trust(Organizational Trust and Trust in Supervisors)
        آرزو اشجع ابوالقاسم نوری حمید رضا عریضی حسین سماواتیان
        This study was conducted to investigate the relationship of personnel's perceived organiza-tional justice and trust(Organizational trust and trust in supervisor). The sample consisted of 290 employees of Foolad Mobarakeh in 2008(1387 S.C.). Hartog & Koopman`s Trust in s More
        This study was conducted to investigate the relationship of personnel's perceived organiza-tional justice and trust(Organizational trust and trust in supervisor). The sample consisted of 290 employees of Foolad Mobarakeh in 2008(1387 S.C.). Hartog & Koopman`s Trust in supervisor questionnaire(α=0/87), Moorman, Blakely & Niehoff`s organizational trust ques-tionnaire (α=0/66), Colquitt`s distributive justice questionnaire (α=0/91), and Niehoff & Moorman`s procedural justice question-naire(α=0/86), were used. The validity and rea-bility of the questionnaires were confirmed. In order to analyse the data relational method (correlation and regression) was used. Findings showed positive and significant relationships between components of organizational justice and trust. Also, organizational justice compo-nents could predict trust components (p≤o.o1). Finally, with respect to the research results, suggestions were proposed for other researchers and organizational managers. Manuscript profile
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        229 - The Comparison of the Trait Anxiety, State Anxiety, and Confidence in three Sport Teams and Three Idvidual Sports
        علیرضا زمانی علی مرادی
        The present study is devoted to the Compari-son of the Trait anxiety, State anxiety and Self-confidence in three sport Teams (Volleyball, Basketball and Handball) and three Individual sports (Track and field, Wrestling and Badmin-ton). Subjects were consisted of 90 male More
        The present study is devoted to the Compari-son of the Trait anxiety, State anxiety and Self-confidence in three sport Teams (Volleyball, Basketball and Handball) and three Individual sports (Track and field, Wrestling and Badmin-ton). Subjects were consisted of 90 male ath-letes for each major and Totally 540 people were selectes randomly from 12 Provinces. Sport competition anxiety test (SCAT) = α) 0/825) and Competitive state anxiety inventory (CSAI-2) = α) 0/839).were used for collection Data analyzed by t test and Pearson's correla-tion coefficient. Results showed that what ath-letes of individual sports in the comparison with athletes of group sports had greater Trait anxie-ty but less self – confidence. Correlation be-tween components somatic and cognitive of state anxiety similariy, between somatic com-ponent of state anxiety and trait anxiety, and somatic component and traite anxiety at (P=0/05) was average and positive, but between cognitive component of state anxiety and self-confidence at (P=0/05) was poor and negative. Likewise, correlation between somatic compo-nent of state anxiety and self-confidence at (P=0/05 ) was poor and negative. Manuscript profile
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        230 - رابطۀ مؤلفه‌های سلامت روان‌شناختی محیط کار با تعهد سازمانی و اعتماد سازمانی کارکنان شرکت پالایش گاز سرخون و قشم
        علی مهداد الهام دهقان محسن گلپرور علی شجاع
      • Open Access Article

        231 - Prediction of Pro-social Behavior Using the Social Trust and Social Perspective Taking
        sattar saidi hamzeh ahmadian majid saffarinia
        The purpose of this research was to anticipate pro-social behavior using social trust and social perspective taking. The statistical population of the study included teachers of all educational levels of Sanandaj city in 2017. in this study 425(230 women and 195 men) te More
        The purpose of this research was to anticipate pro-social behavior using social trust and social perspective taking. The statistical population of the study included teachers of all educational levels of Sanandaj city in 2017. in this study 425(230 women and 195 men) techers participated. They were selected based on categorical random sampling method. The participants completed the Pro-social Behavior (penner, 2002), Social Trust (saffarinia and sharif, 2009) and Social Perspective Taking (mohaghegi and et al, 2016) questionnaires. The results of regression analysis showed that three components of social perspective taking variable including perception of the views of others, putting self in the place of others and respect for differences, and two components of social trust variable including cooperative tendencies and honesty can be significantly predict pro-social personality (P&le;0/05) and explain 17% of variance. Manuscript profile
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        232 - The effect of psychological capital, trust in organization and transformational leadership on thriving at work: The mediating role of basic psychological needs
        GHAZALEH HAYAVI Asie moradi Khodamorad Momeni Nasrin shadi
        The purpose of this study was to investigate the effect of psychological capital, trust in organization and transformational leadership, considering the mediating role of basic psychological needs. The participants of this study were 418 employees of NISOC who were sele More
        The purpose of this study was to investigate the effect of psychological capital, trust in organization and transformational leadership, considering the mediating role of basic psychological needs. The participants of this study were 418 employees of NISOC who were selected through stratified random sampling method. The direct effects of basic psychological needs, psychological capital and trust in organization on thriving at work were significant but the direct effect of transformational leadership on thriving at work was not supported. The indirect effects of psychological capital, trust in organization and transformational leadership on thriving at work through basic psychological needs were supported. According to findings of this study, practices for increasing of psychological capital and trust in organization should be considered by organization. Manuscript profile
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        233 - Investigating the Application of Components in Management of Human Relations by Principals of Middle Schools in Isfahan from Teachers’ Viewpoints
        mahammadali nadi parivash jafari nadergholi ghooryan
          The aim of this study is to investigate the application of components in the management of human relationship by principals of middle schools in Isfahan from teachers’ viewpoints. The method of the study is of survey-descriptive, and the statistical universe consists More
          The aim of this study is to investigate the application of components in the management of human relationship by principals of middle schools in Isfahan from teachers’ viewpoints. The method of the study is of survey-descriptive, and the statistical universe consists of all the teachers of schools in Isfahan. The sample includes individuals selected by multi-phase random clustering. The tool was the a questionnaire for human relationship skills by Reis and Brendet. validity and reliability arrangment Reliability and validity was used to analyze the data from uni-variate t test and multivariate variance. The results showed that the resulting mean scores for the managers’ - human relationship skills (ie. communication skill, self-awareness, self-acceptance, provocation, trust, self-revelation, opposition management) analysis statistics was above the average . Indicating a significant difference only in the component of opposition management based on gender, and the mean of respondents’ views about managers applying the components of human relationship. Manuscript profile
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        234 - Prediction the Female Students’ Loyalty to Nongovernmental Schools on the Basis of the Trust, Commitment and Satisfaction
        محمدعلی نادی میترا محمدی علی سیادت
        The present study aims at investingating the relationship between the students’ loyalty to nongovernmental schools with the trust, commitment and satisfaction. The statistical population consists of all female students studying at the five-regions of nongovernmental sch More
        The present study aims at investingating the relationship between the students’ loyalty to nongovernmental schools with the trust, commitment and satisfaction. The statistical population consists of all female students studying at the five-regions of nongovernmental schools in Isfahan city. Out of the original population, 340 students were selected through shared random sampling technique and Cohen et al sample-size table (2001). To analyze the findings, use was made of correlational analysis and in order to collect the data, 4 types of questionnaires were employed: the loyalty questionnaire developed by Helgesen and Nesset (2007), the trust questionnaire developed by Garbarino and Johnson (1999), the commitment questionnaire developed by Bove and Mitzifiris (2007), and the satisfaction questionnaire developed by Germler and Gwinner (2000). Face and content validity of the utilized instruments were confirmed by some experts in the field. The findings revealed that there was a significant positive correlation between the students’ loyalty and their trust (r= 0.469, 0.05), commitment (r=0.276, 0.05), satisfaction (r=0.517, 0.05). Among the variables investigated, only trust and satisfaction had the prediction power of loyalty. Moreover, the results of structural equations demonstrated that trust and commitment had a direct influence on loyalty. Manuscript profile
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        235 - The Impact of Social Capital on High School Teachers' Occupational Activities in Esfahan
        mansoor haghigatian rasool rabani sohayla kazemi
        Studying the effects of work on people's attitudes has been an important topic in sociology. On the other hand, social capital as the totality of resources and benefits that are available to an individual via social relations, has gained widespread acceptance during the More
        Studying the effects of work on people's attitudes has been an important topic in sociology. On the other hand, social capital as the totality of resources and benefits that are available to an individual via social relations, has gained widespread acceptance during the past few decades. But few researches have been done on the effects of social capital on individuals' occupational activities. In this paper, drawing on the ideas of theoreticians like Robert Putnam and James Coleman, first, the social capital of tenured high school teachers in Esfahan's five educational districts were measured, and then its effects on occupational activities were tested. The components of social capital included the quality of relations (trusting) and the quantity of relations or relational network (group memberships and cooperative behaviors). Utilizing a questionnaire, for a population of a stratified random sample of teachers were studied. Cronach alpha for social capital was and for occupational activity was . Research data showed that the average social capital of teachers, on a scale, was (it was for trust and for relational network) and that the average for occupational activity was . It was found that social capital was significantly associated with the quality of educational activity (r= ). the quantity of educational activity (r = ) and the quality of research activity (r = ). All components of social capital explained only percent of the variance of occupational activities. Manuscript profile
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        236 - Comparison of school anxiety and its components on the fourth-grade students of elementary schools in both traditional and descriptive evaluation systems
        Bahareh Bahman Alireza Kiamanesh KHadijeh Abolmaali
        This study was conducted with the aim of Comparison of school anxiety and its components on the fourth-grade students of elementary schools in both traditional and descriptive evaluation systems. For this purpose, 400 students (boy & girl) have been selected. 200 of the More
        This study was conducted with the aim of Comparison of school anxiety and its components on the fourth-grade students of elementary schools in both traditional and descriptive evaluation systems. For this purpose, 400 students (boy & girl) have been selected. 200 of them received descriptive evaluation and the other 200 received traditional evaluation. They were selected by multi-stage cluster sampling method. The Philips school anxiety questionnaire was used in order to compare the school anxiety. The collected information was analyzed in descriptive and inferential statistics. The results showed that there were no differences in school anxiety and its components between the two mentioned groups (p >  0.05). There was a difference between girls and boys in the test of anxiety and the girls showed more anxiety (p < 0.05). There was a difference between both of descriptive and traditional evaluation systems among the boy students in the test (p = 0.01) and school anxiety (p < 0.05). The students who received traditional evaluation showed more anxiety. There was a difference between boy and girl students in descriptive evaluation in the test of anxiety and the girls showed more anxiety (p < 0.01). Therefore, based on the result, it can be concluded that the descriptive evaluation is more useful for the boys and it can reduce the amount of school anxiety in them. Manuscript profile
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        237 - Comparison of achievement motivation, self-esteem, A sense of belonging to the school and academic performance of students in public schools, state sample, intelligent and gifted Sari city
        Mojtaba Rezaei Rad Seyyedeh Leyla Sadati Motlagh
        Abstract Present research was performed to compare achievement motivation, self-confidence, school connectedness and academic performance of students from public schools, exemplary schools, smart schools and gifted schools of Sari. This research is applied in terms of p More
        Abstract Present research was performed to compare achievement motivation, self-confidence, school connectedness and academic performance of students from public schools, exemplary schools, smart schools and gifted schools of Sari. This research is applied in terms of purpose, descriptive in terms of nature and causal-comparative in terms of method. Statistical population was all eight-grade-primary- school girl students from public schools, exemplary schools, smart schools and gifted schools of Sari in academic year 2015-2016 and 170 students were selected as sample using available sampling. Measurement tools were standard questionnaires of Herman's achievement motivation (1970), Eysenck self-confidence (1976), Berry et al School connectedness (2004), and Fam and Taylor academic performance (1999). The validity of questionnaires was confirmed by experts of psychology and education and the reliability of questionnaires using alpha Cronbach measurement was confirmed 0.86 (achievement motivation), 0.83(self-confidence), 0.85(school connectedness) and 0.87(academic performance). Data was analyzed using descriptive (mean and standard deviation) and inferential (Kruskal-Wallis non parametric test) statistics methods bu IBM SPSS 23 software. Results showed that achievement motivation, self-confidence, school connectedness and academic performance of students from public schools, exemplary schools, smart schools and gifted schools are different, so that achievement motivation of students from smart schools and self-confidence, school connectedness and academic performance of students from gifted schools were the most. Manuscript profile
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        238 - The effects of students' attitudes toward the teacher skills and the content of the textbooks in their learning rate
        nowruz hadadnia abas anari nejad vahid fallah sirus hadadnia
        This study was a prospective, quasi-experimental research. The aim of the present study was to investigate the effects of students' attitudes toward the teacher skills and towards the content of the textbook in their learning rate .This study was consisted of three para More
        This study was a prospective, quasi-experimental research. The aim of the present study was to investigate the effects of students' attitudes toward the teacher skills and towards the content of the textbook in their learning rate .This study was consisted of three parallel experiments. They were selected from the population of 4,200 students, randomly from a school with 250 students. They were randomly selected 120 students aged from 12 to 16 years. The sample size was determined by using the Morgan Cochran formula. The students were randomly divided into six groups of 20 subjects. Initially, the students were pre-tested. Both groups were taught the same content in the same room. The procedure was recorded by video. They were taken immediately after the test. The questions, which have written by using a two-dimensional table, were used to determine the credibility of the expert. In order to determine the reliability, validity and reliability, the split-half method of reliability was used. The pre-test and post-test scores were studied. The t-test was used in each experiment to compare the mean scores of the experimental and control groups. Differences were significant. Attitudes of the students and teachers to teach the content, the learning was effective. Manuscript profile
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        239 - The Relationship Between Principals' Emotional Intelligence and their Ability to take Teachers on Trust in Primary School
        فاطمه مطلبی احمدعلی فروغی بدری شاه‌طالبی
        The aim of the present study was to investagate the relation between principals' emotional intelligence and their ability to take teachers on trust in primary school. The research method used in this project was descriptive. The statistical population for this study com More
        The aim of the present study was to investagate the relation between principals' emotional intelligence and their ability to take teachers on trust in primary school. The research method used in this project was descriptive. The statistical population for this study comprise 1098 principals and 10880 teachers of girls and boys school from 5 parts of isfahan city in 2008-2009 educational year. Through randomly Selected using the proportional stratified sampling, 110 principals and 233 teachers were selected as the statistical sample. The data collection instrument comprised Bar-on emotional intelligence questionnaire with 90 questions and trust searcher- developed questionnaire with 30 questions . The reliability coefficient of the questionnaire using cronbach alpha was 0/92 for emotional intelligence and 0/98 for trust. In this study the data were analyzed by using descriptive statistics (frequency, mean, percentile and standard deviation) and inferential statistics (multiple- regression analysis, pearsons product moment correlation coefficient, one way analysis of variance and and manova test) The results indicated thet there was a positive relation between trust and 15 components of Bar-ons emotional intelligence. Also by knowing the population, there is any significant difference on P≤0/05 level between the principals emotional intelligence about their educational perception . But there was significant differences in P≤0/05 level between the principals' emotional intelligence according to the generic state among the average of felxibility components grades. So the flexibility collected among female principals was more than was the principals, furthermore, the principal in P≤0/05 emotional intelligence according to years of service except about the responsibility components isnot significant, thus, prinsipals with 20-25 years of service are more responsible than principal with 10-15 years of service. Also was nol significant difference in P≤0/05 level between the teachers opinions about trust components according to the generic state, educational perceptive and years of service . Manuscript profile
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        240 - The Comparison of Effect of Qualitative Descriptive Evaluation on Decreasing Anxiety and Improving self Confidence of Primary School Student in Descriptive Evaluation With Traditional School
        یوسف نامور اعظم راستگو عباس ابوالقاسمی سعید سیف درخشنده
        Qualitative descriptive evaluation is one of Education Ministry programs that implement in order to improve the evaluation manner of educational system. The study conducted to investigate the effectiveness of implementing qualitative descriptive evaluation on student’s More
        Qualitative descriptive evaluation is one of Education Ministry programs that implement in order to improve the evaluation manner of educational system. The study conducted to investigate the effectiveness of implementing qualitative descriptive evaluation on student’s anxiety and self-confidence in Ardabil Province on the 88-89. Research method was Causal-comparative. Population were three and four grade primary students of qualitative descriptive evaluation schools that include 508 students. All of these school students were selected as a sample and students in school of traditional evaluation were selected in purposefully way. One school of traditional evaluation were selected against one school of descriptive evaluation. Descriptive schools students sample were 508 people and traditional school students were 491 people. Required data of students were collected through self confidence and anxiety questionnaires, their reliability by alpha cronbach were 0.73 and 0.85. Collected data were analyzed by SPSS software. The results showed that the qualitative descriptive evaluation have more effect on students self-confidence and reducing anxiety than traditional evaluation. According to the results of this research implementing qualitative descriptive evaluation with fixes some shortcomings recommended. Manuscript profile
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        241 - A study of factors Affecting principals empowerment in Eizeh schools
        سعید رجایی پور احمد شعبانی محمد نیاز پور ذیلایی
        Principals empowerment is a way of improving educational organizations and integrating individual and organizational goals .this study aimed at discussing and clarifying the subject, while emphasizing factors such as enhancing positive attitude towards work, self contro More
        Principals empowerment is a way of improving educational organizations and integrating individual and organizational goals .this study aimed at discussing and clarifying the subject, while emphasizing factors such as enhancing positive attitude towards work, self control, reinforcing self-esteem, job commitment, motivation and freedom of action. A descriptive and survey research method was utilized. The statistical sample included all 150 school principals in Eizeh during 1386-87 (s.c.) academic year from which 105 principals answered the questionnaire. The data gathering instrument was a researcher-made questionnaire including 50 items based on Likert scale, and its Cronbach,s alpha coefficient was estimated o.88. Both descriptive statistics (frequency, percentage, mean, and variance) and inferential statistics (one- variable t test, Hotellingt. Variance analysis and Tuky test) were utilized to analyse, the research data. The findings indicated that all of the considered factors contribute to principals empowerment. The reinforcement of positive attitudes towards workplace and freedom of action have the highest and lowest impact respectively. Considering demographic variables, the results indicated no significant difference between the view points of elementary and secondary school principals. There was, however, significant differences among principals opinions with regard to sex and level of education Manuscript profile
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        242 - Investigate The Relationship Between product evaluation and Consumer Acceptance of the Intention to Repurchase in the E-commerce Environment (Case Study: Digikala)
        maysam nemat homa Doroudi mehdi bazargani
        Introduction: With the ever-increasing spread of information and communication technologies, the world is witnessing a great transformation, which is referred to as the information age. Technology-based services such as e-commerce using remote communication systems and More
        Introduction: With the ever-increasing spread of information and communication technologies, the world is witnessing a great transformation, which is referred to as the information age. Technology-based services such as e-commerce using remote communication systems and information technology can give rise to significant benefits such as increased profitability. E-commerce has transformed the economy and society and brought many benefits to organizations, customers, and society. Analyzing purchase intention followed by purchase behavior by the consumer can save money and increase productivity in an organization. Among the factors that significantly affect purchase intention are consumer evaluation of products (perceived value, perceived product quality, and competitive price) and trust (perceived risk, perceived usefulness online credibility, and website reputation). Considering that the expectations of customers are constantly increasing, organizations are required to go beyond satisfying the primary needs of consumers and focus their attention on creating satisfaction, long-term bilateral and profitable relationships. Online shoppers are likely to view price as an important cost component and compare prices between different options. With the intensification of competition in business and rapid technological changes, as well as the increase in the power and right of consumers to choose, the success will belong to those companies that are able to understand and identify the expectations and desired values of customers in a more appropriate way and respond to them in a favorable way. This research examines the factors affecting the increase in purchases in e-commerce.Method: The current research is applied in terms of purpose because the results of the current research can be used by e-commerce managers in Iran in order to improve their strategies. In this research, the statistical population is the users who buy from the Digikala website in Iran, which the researcher does not have an accurate statistic of the number of statistical samples available, so it is considered an unlimited population. A statistical sample will be used among users as an available (non-probability) sampling method.Findings: Perceived risk has a significant effect on online trust and purchase intention. Furthermore, online trust has a significant effect on perceived usefulness. Online trust and perceived usefulness have a significant effect on purchase intention. The credibility of the website has a significant effect on the quality of the products and on online trust and on perceived value. Perceived competitive price has a negative and significant effect on product quality. The perceived competitive price has a significant effect on the listed value. Manuscript profile
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        243 - Investigating the effect of electronic recommendation stimuli on acceptance of banking along with initial trust
        Ebrahim Zarepour Nasirabadi alireza youzbashi mina azarbayejani nahid saravi moghadam
        Introduction: In this study, the effect of electronic advisory stimulus (quality of reasoning, value, consistency, and volume) on the acceptance of mobile banking and initial trust among Parsian banks in Tehran was investigated. The present study uses a correlation meth More
        Introduction: In this study, the effect of electronic advisory stimulus (quality of reasoning, value, consistency, and volume) on the acceptance of mobile banking and initial trust among Parsian banks in Tehran was investigated. The present study uses a correlation method based on post-event observations and regression analysis of a kind of structural equation to predict the relationship through a set of independent and mediated changes.Method: The statistical population of the study includes Parsian Bank customers. To collect data, a questionnaire was designed among private banks the sampling method was a simple cluster random sampling and the number of samples was 506. The software used in this study was a laser. The results show that Parsian Bank's mobile banking acceptance increases value, compatibility, and engagement by strengthening the quality of argumentation of electronic recommendation stimuli, but the volume of comments does not affect mobile banking acceptance. Also, Parsian Bank's trust increases through increasing consumption, quality of argumentation of electronic recommendation stimuli, value, compatibility, and volume of comments. The quality of the rules of e-recommendation stimuli, initial trust, value, the volume of feedback, and compatibility also increase through consumption In this study, the effect of electronic advisory stimulus (quality of reasoning, value, consistency, and volume) on the acceptance of mobile banking and initial trusts among Parsian banks in Tehran was investigated. The present study uses a correlation method based on post-event observations and regression analysis of a kind of structural equation to predict the relationship through a set of independent and mediated changes. The statistical population of the study includes Parsian Bank customers. To collect data, a questionnaire was designed among private banks the sampling method was a simple cluster random sampling and the number of samples was 506. The software used in this study was a laser.Discussion: The results show that Parsian Bank's mobile banking acceptance increases value, compatibility, and engagement by strengthening the quality of argumentation of electronic recommendation stimuli, but the volume of comments does not affect mobile banking acceptance. Also, Parsian Bank's trust increases through increasing consumption, quality of argumentation of electronic recommendation stimuli, value, compatibility, and volume of comments. The quality of the rules of e-recommendation stimuli, initial trust, value, the volume of feedback, and compatibility also increase through consumption. Manuscript profile
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        244 - A Two-Layered Trust Management Approach in Software Defined Wireless Sensor Networks
        Navid Mohammad Ebadati Esfahani Mehrdad Ashtiani Nasrin Hamzelou
        &nbsp;Background and Purpose: The main purpose of software-defined networks is to separate data from the control. That is, the elements are obtained through centralized remote controllers, rather than through distributed control protocols. Identifying a trusted node fro More
        &nbsp;Background and Purpose: The main purpose of software-defined networks is to separate data from the control. That is, the elements are obtained through centralized remote controllers, rather than through distributed control protocols. Identifying a trusted node from an unsafe node is also one of the challenges in this area. By finding and removing malicious nodes from secure nodes, packets are re-sent and energy is prevented, and network life is increased. On the other hand, the existence of hostile nodes to collect information or destroy sensitive data, as well as disabling the network and disrupting it in various ways, has made this area of ​​great importance. In cases where the workspace and environment are secured, the sensor node may become a selfish node for the rest of its life, refusing to send or receive information. In this way, the data that exists in the previous path to the destination node will never be collected and without trust management, the validity of the received information will remain unclear. Therefore, the failure of a sensor node or its death due to lack of energy should not cause failure or disruption of the entire network, and the existence of various routes to send data using the calculated trust can be considered as a way to do this. Even so, they are often controlled in a distributed way. However, their potential challenges are more complex and can theoretically be solved with better network knowledge. In software-defined wireless sensor networks, security and energy are two critical issues. However, few studies have provided these two aspects simultaneously. With the widespread deployment and use of sensor networks, security and trust management issues are becoming a major concern. So far, the main focus of different research has been on building practical and useful sensor networks, with less emphasis on security.Methods: This research examines the security challenges in software-defined wireless sensor networks and summarizes the key issues that need to be addressed to achieve security. In this study, sensors were studied that, to conserve their energy, became selfish nodes and refused to receive or send data. Trust in such nodes will be discussed through the four criteria of honesty, intimacy, energy, and humility. In this regard and as the first step, the clustering is taking place by a software-defined network, to cluster the number of distributed sensors. For this purpose, the combination of two algorithms, which are k-means and kNN, is done based on the number of sensors used by the software-defined network, and then the optimal routing, which is based on energy consumption and trust priority is considered.Results: The proposed model is deployed for three different scenarios, with 50, 100, and 200 sensors with random distribution. Furthermore, some safe methods for achieving security in wireless sensor networks are described, and finally, a proposed integrated approach based on trust to ensure the security of sensor networks is presented.Discussion and Conclusion: The results of this study show that the proposed model has been able to have optimal energy consumption due to building trust. Manuscript profile
      • Open Access Article

        245 - A Trust-based Recommender System Using an Improved Particle Swarm Optimization Algorithm
        Sajad Ahmadian Mohammad Hossein Olyaee
        Introduction: Recommender systems are intelligent tools to help users find their desired information among a large number of choices based on their previous preferences in a way faster than search engines. One of the main challenges in recommender systems is the sparsit More
        Introduction: Recommender systems are intelligent tools to help users find their desired information among a large number of choices based on their previous preferences in a way faster than search engines. One of the main challenges in recommender systems is the sparsity of the user-item rating matrix. This means that users mainly tend to express their opinions about a few items, leading to a large portion of the user-item rating matrix being empty. Trust-based recommender systems aim to alleviate the sparsity problem using trust relationships between users. Trust relationships can be used to calculate similarity values between users and determine the nearest neighbors set for the target user. However, the efficiency of trust-based recommender systems depends on the correct selection of neighboring users for the target user based on the similarity values between users. Method: In this paper, a novel trust-based recommender system is proposed based on an improved particle swarm optimization algorithm. To this end, first, the similarity values between users are calculated based on the user-item rating matrix and trust relationships. Then, the improved particle swarm optimization algorithm is used to optimally weight the neighboring users of the target user. The main purpose of this algorithm is to assign an optimal weight to each user in the nearest neighbor set of the target user to predict the unknown items accurately. After the optimal weighting of neighboring users, unknown ratings are predicted for the target user. Results: The proposed method is evaluated on a standard dataset in terms of mean absolute error, root mean square error, and rate coverage metrics. Experimental results demonstrate the high efficiency of the proposed method compared to other methods. Discussion: We use the genetic algorithms operators and chaos-based asexual reproduction optimization algorithm to improve the original version of the particle swarm optimization algorithm. The genetic algorithms operators increase the exploration mechanism of the particle swarm optimization algorithm, leading to a decline in the probability of tapping into local optima. Moreover, the chaos-based asexual reproduction optimization algorithm is applied to the best solution to further search the area around the best solution. Manuscript profile
      • Open Access Article

        246 - Investigating the effect of moral perfectionism on online social behavior with the mediating role of online interpersonal trust and moral identity in students of the country's top sports talent Olympiad
        Kazem cheragh birkandi Seyed Hossin Khaje
        Objective: The purpose of this study was to investigate the effect of moral perfectionism on online social behavior with the mediating role of online interpersonal trust and moral identity in students of the country's top sports talent Olympiad.Methodology: The research More
        Objective: The purpose of this study was to investigate the effect of moral perfectionism on online social behavior with the mediating role of online interpersonal trust and moral identity in students of the country's top sports talent Olympiad.Methodology: The research method is descriptive and field-based. The statistical population of the study included student-athletes of the country's student olympiads. Due to the infinity of the statistical population, the number of samples was 384 people according to Morgan's table and the sampling method was a multi-stage cluster. Research tools included Yang et al.'s (2015), Moral Perfectionism Questionnaire, Igres et al.'s Online Social Behavior Questionnaire (2018), Asura et al.'s online interpersonal trust questionnaire based on Mayer and Mishra model (2015), and Black and Reynolds's Moral Identity Questionnaire (2016). To ensure the validity of the questionnaires, the opinions and guidelines of experts in sports management science were used and their opinions were included in the final questionnaire.Results: The results showed that moral identity and online interpersonal trust play a mediating role in the relationship between moral perfectionism and online social behavior; Also, the structural model of the research showed a favorable fit according to the index value of GOF = 0.52.Conclusion: Therefore it is recommended that paying attention to ethics discussion, especially moral perfectionism and moral identity in schools and their teachings should be included for the development of desirable online social behavior in student-athletes. Manuscript profile
      • Open Access Article

        247 - Explain the pattern of reduction in the emigration of elite athletes based on the acceptance of policies
        Ali Zivari Mozhgan Khodamoradpoor Mozafar Yektayar Taibeh Zargar
        Objective: The role and influence of policies on public opinion in any country is undeniable. The acceptance and acceptability of sports policies by the people can be one of the potential research fields and provides an effort to understand the public attitude towards s More
        Objective: The role and influence of policies on public opinion in any country is undeniable. The acceptance and acceptability of sports policies by the people can be one of the potential research fields and provides an effort to understand the public attitude towards sports policies. A high level of public support for sporting success is required as one of the resources required for the successful development of an elite sport system. This research was conducted with the aim of explaining the pattern of reducing the migration of elite athletes based on the acceptance of policies.Methodology: The method of this research was mixed (qualitative-quantitative). The statistical population in the qualitative section was elite sports experts who were selected purposefully and 12 experts were interviewed based on the theoretical saturation index. In the quantitative part, the statistical population included elite athletes, 407 of whom were selected as samples. The research tools were interviews and questionnaires. Data analysis was done using structural equations and PLS software.Results: The results of the research showed that the main factors affecting the reduction of migration of elite athletes based on the acceptance of policies, including building trust (with concepts such as the development of elite sports infrastructure, supporting the growth and development of athletes), facilitating conditions (with concepts such as innovation in acquisition of general knowledge and talent management), limitations (with concepts such as political culture, meritocracy and systemic communication network), contextual policies (with concepts such as research and efficiency of the financial system), quality improvement (empowerment and motivation), understanding success (with concepts such as personal and social interests) is the acceptance of policies (with concepts such as usefulness of acceptance, acceptance of support and ease of use) which were categorized in the form of causal factors, contextual factors, limitations, intervening factors, strategies and consequences. Also, the results of the quantitative section showed that all paths have a positive and significant path coefficient.Conclusion: Understanding and accepting the policies of the elites, which will reduce the migration of the elites, requires a strategic approach. This approach includes supporting the growth and development of athletes with the benefit of advanced technologies, supporting veterans, recognizing the patterns governing the public opinion of society and adopting policies aligned with organizational goals in sports organizations. Manuscript profile
      • Open Access Article

        248 - Presenting a Model of the Effect of Fans' Trust on Managers' Social Behavior and the Success of Esteghlal Sports Club
        seyed amir ojagh mehrdad naserpor mohsen vahdani najaf aghaei
        Introduction Objective: The purpose of the present study was to investigate the Presenting a model of the effect of fans&#039; trust on the social behavior of managers and the success of cultural and sports clubs (case study of Esteghlal Cultural and Sports Club). Metho More
        Introduction Objective: The purpose of the present study was to investigate the Presenting a model of the effect of fans&#039; trust on the social behavior of managers and the success of cultural and sports clubs (case study of Esteghlal Cultural and Sports Club). Methodology: The current research is applied in terms of purpose and descriptive-survey in terms of method. The statistical population included all fans of Esteghlal Club. The sample size was 384 people using Cochran&#039;s online formula. The research data gathering tool included a researcher-made questionnaire, which was designed by reviewing the literature and the background of the research, 52 items under three axes managers&#039; empowering behavior, club success and fans&#039; trust, and the validity of the questionnaire was confirmed in a form and content manner. And its reliability was confirmed based on Cronbach&#039;s alpha value of 0.81. The method of data collection was available. The collected data were analyzed based on path analysis of structural equations in PLS software. Results: The results showed that in general, the trust of the fans had an effect on the success of the Esteghlal club in the Premier League competitions with the mediating role of the empowering behaviors of the club managers. Conclusion: Managers&#039; proper understanding of the positive effects of social behavior in dealing with fans and club members can pave the way to success so that proper communication with fans, paying attention to the demands of coaches and athletes, and establishing proper communication with other stakeholders from Financial sponsors are very important examples of social behavior of managers. Methodology The current research is applied in terms of purpose and descriptive-survey in terms of method. The statistical population included all fans of Esteghlal Club. The sample size was 384 people using Cochran&#039;s formula. The research data gathering tool included a researcher-made questionnaire, which was designed by reviewing the literature and the background of the research, 52 items under three axes managers&#039; empowering behavior, club success and fans&#039; trust, and the validity of the questionnaire was confirmed in a form and content manner. and its reliability was confirmed based on Cronbach&#039;s alpha value of 0.81. The method of data collection was available. The collected data were analyzed based on path analysis of structural equations in PLS software. Findings The results showed that in general, the trust of the fans had an effect on the success of the Esteghlal club in the Premier League competitions with the mediating role of the empowering behaviors of the club managers. Conclusion Therefore, managers of football clubs must gain the trust of the fans in some way so that their support for the club will lead to success. Because loyal fans are one of the main factors for the success and profitability of clubs. Esteghlal Cultural and Sports Club can gain the trust of the fans by changing the approach in the behavior of its executives, especially senior managers, and have a positive effect on the social structure of the club. Manuscript profile
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        249 - Identifying factors affecting the vandalism and violent behavior of elite student athletes with the foundational data theory approach
        Akram sadat Hashemi danaloo Hasan Masumi Rasoul Tarighi
        Objective: The objective of this research is to comprehensively explore the factors that contribute to vandalism and violent behavior among elite student-athletes, aiming to provide a deeper understanding of the underlying causes in order to develop effective strategies More
        Objective: The objective of this research is to comprehensively explore the factors that contribute to vandalism and violent behavior among elite student-athletes, aiming to provide a deeper understanding of the underlying causes in order to develop effective strategies for prevention and intervention. Methodology: The methodology employed in this study follows a grounded theory approach to investigate the factors influencing vandalism and violent behavior among elite student-athletes. The researchers collected data through a combination of library studies, semi-structured interviews, and in-depth interviews. This mixed-methods approach allowed for a comprehensive exploration of the subject matter. The data were analyzed using MAXQDA20 software, which facilitated efficient coding and organization of the interview transcripts. The study population consisted of senior sports managers, education organization managers, sports teachers, and sports management professors who had published relevant books and articles. Sampling was conducted purposefully, utilizing successive and snowball sampling techniques, resulting in a sample size of 15 participants. The researchers employed Lincoln and Guba&#039;s (1985) evaluation criteria to ensure the quality and credibility of the qualitative findings, including validity, transferability, reliability, and verifiability. The theoretical framework of the study was based on the Foundation&#039;s data theory approach, incorporating a constructionist perspective inspired by Charmaz (2014). By employing this approach, the researchers aimed to identify the underlying factors and patterns that contribute to vandalism and violent behavior among elite student-athletes. The methodology allowed for a deep exploration of the subject, providing valuable insights into the complex dynamics at play. Results: The results of this study revealed several significant factors that influence vandalism and violent behavior among elite student-athletes. The analysis of the data generated three main themes: individual factors, social factors, and environmental factors. Regarding individual factors, the findings indicated that personal characteristics and psychological factors play a crucial role in the occurrence of vandalism and violent behavior. Factors such as impulsivity, low self-control, aggression, and a lack of coping skills were identified as key contributors. Additionally, the participants&#039; personal experiences, including exposure to violence and negative role models, were found to influence their behavior. Social factors were also found to have a significant impact on vandalism and violent behavior. Peer influence and group dynamics were identified as influential factors, with negative peer pressure and the desire to fit in being common triggers for such behaviors. Moreover, the participants highlighted the role of family support, parental control, and the influence of coaches and sports organizations in shaping their behavior. Environmental factors were found to contribute to vandalism and violent behavior as well. Factors such as inadequate facilities, overcrowding, lack of supervision, and the presence of rivalries were identified as environmental stressors that can escalate aggressive behavior among elite student-athletes. Overall, the study highlighted the complex interplay of individual, social, and environmental factors in influencing vandalism and violent behavior among elite student-athletes. The results emphasized the need for comprehensive preventive measures, including psychological interventions, education on anger management and conflict resolution, fostering positive peer relationships, and creating supportive and safe sporting environments. It is important to note that the findings of this study are specific to the context of elite student-athletes and may not be generalized to other populations. Further research is needed to explore these factors in different settings and populations and to develop targeted interventions to address vandalism and violent behavior among student-athletes. Conclusion: In conclusion, this study sheds light on the factors influencing vandalism and violent behavior among elite student-athletes. The findings emphasized the need for a comprehensive approach to address this issue, taking into account individual, social, and environmental factors. The results highlighted the importance of understanding the personal characteristics and psychological factors that contribute to vandalism and violent behavior. Interventions should focus on developing coping skills, enhancing self-control, and providing psychological support to help student-athletes manage their emotions and impulses effectively. Additionally, it is crucial to address the negative influence of violent experiences and role models by promoting positive behaviors and providing appropriate guidance and counseling. Social factors played a significant role, with peer influence and group dynamics being identified as key factors in instigating vandalism and violent behavior. Interventions should aim to create a positive peer culture that discourages aggression and promotes prosocial behavior. Building strong support networks, fostering healthy relationships with coaches and sports organizations, and involving parents in the development of athletes can also contribute to reducing such behaviors. The study also highlighted the importance of addressing environmental factors that contribute to vandalism and violent behavior. Providing adequate facilities, ensuring proper supervision, and reducing overcrowding can help create a safe and supportive sporting environment. Moreover, fostering a sense of sportsmanship, promoting teamwork, and addressing rivalries through inclusive and collaborative approaches can contribute to a more positive and harmonious atmosphere. It is essential to acknowledge the limitations of this study. The findings are based on the specific context of elite student-athletes and may not apply universally. Further research should explore these factors in different populations and settings to gain a more comprehensive understanding of the issue. In conclusion, this study provides valuable insights into the factors influencing vandalism and violent behavior among elite student-athletes. By addressing individual, social, and environmental factors, stakeholders can develop targeted interventions and preventive measures to promote positive behaviors and create a safe and supportive environment for student-athletes. Ultimately, fostering a culture of respect, sportsmanship, and personal growth can contribute to the overall well-being and success of elite student-athletes. Manuscript profile
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        250 - Effect of environmental practices in creating sustainable development (Case: Bushehr city)
        Golamreza Jafarinia
        The overall objective of this study is to investigate Effect of environmental practices in creating sustainable developmentSecondary objective of the study is study on relation between social associations, social norms and social trust and environmental social behaviors More
        The overall objective of this study is to investigate Effect of environmental practices in creating sustainable developmentSecondary objective of the study is study on relation between social associations, social norms and social trust and environmental social behaviors of the employees of Bushehr. &nbsp;The research method in this study is survey method. Our study population is 60,850 people of&nbsp; busher employees that have been chosen using Cochran formula with sample size of 381 people. This statistical population is done by cluster sampling. We processed data using AMOS and SPSS software. The results of the statistical analysis show that according to the data regression model have done and Pearson correlation coefficient and significance level obtained from the regression, since significance levels in three variables of social associations, social norms and social trust were 0.00 that is smaller than 0.05 and also significance levels of structural equalities using AMOS software were 0.027, 0.024 and 0.012 respectively and all are smaller than 0.05, there is a relationship between these three assumptions and environmental social behaviors of bushehr. In the other words, all these three assumptions in this study have been confirmed.Extended AbstractIntroduction:&nbsp;&nbsp;&nbsp;&nbsp; Today, political and economic crises and issues such as limited fossil fuel sustainability, environmental concerns, growing congestion, economic growth and consumption are all universal issues that are widely considered by thinkers to find appropriate solutions to energy problems in The world, and especially the environmental crises, have been preoccupied. On the one hand, in the current world, the economic and political support of countries depends on their productivity of fossil resources, and the depletion of fossil resources is not only a threat to the economies of exporting countries, but also a major concern for the economic system of importing nations. . Owners of natural resources and reserves, on the other hand, are well aware that their current withdrawals from their resources will require less productivity in the future and eventually "depletion of resources in the short term." are significant reasons that warn the need to change people's consumption attitudes. Energy practice and of course improving the environmental behaviors of people in general and modifying the consumption pattern in part in relation to energy resources in our country is also felt more and more, because preventing the waste of fossil fuel resources, in addition to rapid access More to sustainable development and conservation of resources for future generations, reducing environmental pollution that one One of the main problems of today's societies will be that human beings today live in a world in crisis. In recent decades, in addition to social, economic, political and value crises, which are considered serious threats, environmental problems and crises must be added to the list of global crises. Ever since man set foot on the planet, there has been a constant and stable interaction between him and the natural world. However, achieving behavioral changes in relation to a particular topic, first requires a change in people's attitudes toward the same topic. Therefore, understanding environmental attitudes is the primary goal of researchers in gaining new insights in order to help research in environmental behaviors. Sears' studies show that there are four levels of change in the individual. First, the individual's knowledge must change (education), this change in knowledge causes a change in attitude, and a change in attitude causes a change in individual behavior, and a change in individual behavior causes a change in group behavior. Thus, changing one's attitude towards one's personal knowledge requires more time. Changes in a person's attitude can affect his behavior and ultimately his group behavior (social and organizational)Methodology:&nbsp;&nbsp;&nbsp;&nbsp; This research has been done as a survey. In sampling based on Cochran's logical formula, the optimal confidence level in this research is considered to be 0.95, so the desired probability level (d) is equal to 0.05 and the size of the variable in the natural distribution or The reliability coefficient (t‌) is equal to 1.96. Estimation can be used to determine variance. The largest sample required to answer a research question is obtained when the probability of having an adjective or being in sample (p) is 0.5. In this case, the standard error is minimized. As a result, the probability of not having an adjective or not being in sample (q) will be equal to 0.5.Results:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Hypothesis v1 Test: There seems to be a relationship between civic participation networks and environmental social behaviors of Bushehr citizens - The weight obtained between civic participation networks and environmental social behaviors of Bushehr citizens is equal to 0.11. This number is interpreted to mean that the direct effects of the two variables on each other are equal to 11%. The level of significance between the two variables of civic participation networks and environmental social behaviors is equal to 0.027. (Because the significant level between v1 and v5 is less than 0.05). Therefore, there is a relationship between civic participation networks and environmental social behaviors of Bushehr citizens Hypothesis v2 test: There seems to be a relationship between social norms and social environmental behaviors of Bushehr citizens. - The weight obtained between social norms and social environmental behaviors of Bushehr citizens is equal to 0.11. This number is interpreted to mean that the direct effects of the two variables on each other are equal to 11%. The significance level between the two variables of social norms and environmental social behaviors is equal to 0.024 (because the significance level between v2 and v5 is less than 0.05). Therefore, there is a relationship between social norms and environmental social behaviors of Bushehr citizens. Hypothesis v3 test: There seems to be a relationship between social trust and social environmental behaviors of Bushehr citizens. - The weight obtained between social trust and social environmental behaviors of Bushehr citizens is equal to 0.12. This number is interpreted to mean that the direct effects of the two variables on each other are equal to 12%. The level of significance between the two variables of social trust and environmental social behaviors is equal to 0.012 (because the level of significance between v3 and v5 is less than 0.05). Therefore, there is a relationship between social trust and environmental social behaviors of Bushehr citizens. Hypothesis of v1-v3 test: It seems that there is a relationship between the network of civil participation and social trust in the citizens of Bushehr. - The weight obtained between the network of civil participation and social trust in the citizens of Bushehr is equal to 0.21. This number is interpreted as the direct effects of two variables on each other equal to 0.21 percent. Also, there is no relationship between the Civil Participation Network and the social trust of the citizens of Bushehr. (Because the significant level between 3 v and v1 is greater than 0.05).Conclusion:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; With the formation of environmental sociology, over the years, the importance of research on environmental issues also increased. Sociologists who have studied environmental issues at different times in history have considered different areas. According to the five areas that Butel has identified for this area of ​​sociology, namely: the new human ecosystem; Environmental attitudes, values ​​and behaviors; Environmental movement; Technological risk and risk assessment; And political economy in environmental policy, the present study in general, is based on the fifth category of this classification. Because it seeks to study the behavior, attitudes and environmental values ​​of individuals (Salehi: 55, 2010). In other words, this research is placed on issues related to the relationship between society and the environment, a topic that is examined by the sociology of the environment as a sub-branch of sociology. G&uuml;cken et al. Is (same). Researchers in many fields believe that countries cause serious and irreparable damage to the environment under the pretext of achieving technological development. Since Iran is currently one of the developing countries in the world rankings, it may be necessary to pay full attention to the environment and prevent its destruction and damage in order to achieve development horizons. , It seems necessary. The main issue of this research is the issue of environmental social behaviors. Iran has rich energy reserves and natural resources, but has always had problems due to the lack of conscious use of these resources and their misuse. Perhaps changing the social behavior of individuals in relation to this issue was the main goal on which this research was initially based. It seemed that by changing habits, raising awareness and leading people to pay more attention to the environment and related issues, a solution could be found for this issue. Therefore, a set of factors that seemed to be able to explain the significant environmental behavior of individuals based on theoretical approaches and previous research, were included in the analytical model and their indicators were considered. A questionnaire including demographic variables, environmental social behaviors, civic participation networks, social norms and social trust was made available to the sample. Data were collected and analyzed using statistical software, which is summarized below. Manuscript profile
      • Open Access Article

        251 - The Trust in Political Parties in the Urban Environment: The Case of Shiraz Metropolis
        Asghar Mirfardi
        This paper examines trust in political parties and currents in the urban environment of Shiraz metropolis. The purpose of this article is to identify the level of trust in parties in the urban environment. The sample size was 383 cases that were selected by random clust More
        This paper examines trust in political parties and currents in the urban environment of Shiraz metropolis. The purpose of this article is to identify the level of trust in parties in the urban environment. The sample size was 383 cases that were selected by random cluster sampling. The survey method and the self-administered questionnaire were applied whose validity and reliability were evaluated by Face validity and Cornbrash&rsquo;s alpha coefficient, respectively. The results showed that there is a significant difference between the level of trust in parties according to the use of domestic radios, domestic television, and magazines and newspapers. There is no significant difference between the level of trust in political parties according to the use of satellites, the internet, and abroad Persian-language radios, but there is a significant indirect relationship between the degree of trust in parties and the membership period in social networks. There is a direct and significant relationship between the awareness of parties and the dependent variable. There is no relationship between age and the dependent variable. Independent variables explained more than 23% of the dependent variable variances. Trust in political parties in metropolis areas is associated with some modern media and awareness of political parties.Extended AbstractIntroduction: Political trust is the feeling of confidence that citizens have towards institutions and political actors and they believe that institutions, actors, and politicians behave in the right way in their field of work even in the absence of continuous monitoring (Blind, 2006). The metropolis of Shiraz, as one of the metropolises of the country, has a population composition with ethnic diversity and has faced a high population increase in the last two decades. Considering the centrality of the province and the regional position of this city in the southern part of the country, the evaluation of the components of political culture in it is of great importance. In this regard, this paper examines trust in political parties in the urban environment of Shiraz metropolis. The purpose of this article is to identify the level of trust in parties in the urban environment. Considering that most of the population of Iranian society lives in cities and metropolises are also the focus of political, social, cultural, and economic actions, knowing political trust in the urban environment is of great importance. The basic research question is what is the relationship between the use of mass media and political trust in political parties in the urban environment of Shiraz metropolis?Methodology:In this research, the survey method and the self-administered questionnaire were applied whose validity and reliability were evaluated by Face validity and Cornbrash&rsquo;s alpha coefficient, respectively. The statistical population of the research included all the residents of Shiraz city 18 years and older (Iran Statistics Center, 2017), according to the size of the statistical population, based on Lin's table (Lin, 1976), the sample size was estimated to be 383 cases. Cluster random sampling was used to select samples by referring to localities with different socio-economic characteristics. The alpha coefficient for the variable of trust in political parties was 0.87 and for the variable of knowledge about political parties was 0.73.Results and discussion: The results showed that there is a significant difference between the level of trust in parties according to the use of domestic radios, domestic television, and magazines and newspapers. There is no significant difference between the level of trust in political parties according to the use of satellites, the internet, and abroad Persian-language radios, but there is a significant indirect relationship between the degree of trust in parties and the membership period in social networks. There is a direct and significant relationship between the awareness of parties and the dependent variable. There is no relationship between age and the dependent variable. There is a direct and significant relationship between the level of awareness about parties and the level of trust in political parties. The Pearson coefficient obtained for the age variable in relation to the level of trust in political parties indicates the absence of a relationship between the two variables.There is no significant difference between the level of trust in political parties according to the membership in social networks (Sig=0.156). Nevertheless, those who are not members of social networks have more trust in political parties. Independent variables explained more than 23% of the dependent variable variances. The contents of social networks can have divergent characteristics towards political parties. Due to their high cultural consumption and their lived experience in connection with political and administrative institutions, users living in metropolitan areas have a high level of distrust towards political parties.Conclusion: Foreign media users have less political trust than those who use domestic media more. The results obtained from the study of the media's role in the political trust are in line with framework theories such as Rush's political socialization model (Rush, 1998), the socio-cultural perspective on political trust and the image hypothesis, and their arguments support. There is a direct and significant relationship between the level of awareness of parties and the level of trust in political parties. The results of this study show the importance of media and the impact of their orientation on the political and social attitudes of the residents of the society, especially the residents of urban areas. According to the obtained results, the role of the media in the formation and transformation of political attitudes, especially political trust, can be analyzed according to the nature of their direction.Trust in political parties in metropolis areas is associated with some modern media and awareness of political parties. This finding is consistent with the results of the study by Crete et al. (2006) and Koushki et al. (2019). There is no relationship between age and trust in political parties. The finding obtained from the test of the relationship between these two variables is also compatible with Rush's political socialization perspective (Rush, 1998) and shows that awareness and recognition of political parties that are obtained through socialization, play an important role in political trust in political parties. Manuscript profile
      • Open Access Article

        252 - مسیریابی مبتنی بر اعتماد پویا و پنجره‌ی لغزان بهبودیافته در شبکه‌های حسگر بی‌سیم
        موهبه سادات کاتبی حسن شاکری فرزاد تشتریان
      • Open Access Article

        253 - سیستم‏ پیشنهاددهنده مبتنی بر اعتماد با اعمال پارامترهای فاصله اجتماعی، زمان و مکان و ارائه یک معیار جدید برای شباهت زمینه ‏ای
        سمانه شیبانی حسن شاکری رضا شیبانی
      • Open Access Article

        254 - یک مدل رتبه بندی سرویس های ابری با استفاده از فرآیند تحلیل سلسله مراتبی AHP در محیط محاسبات ابری
        گلناز آقایی قزوینی بابک نیک مرد
      • Open Access Article

        255 - کنترل نرخ بهینه شده برای کنترل ازدحام و بهبود قابلیت اعتماد در شبکه های حسگر بی سیم با کاربرد مراقبت پزشکی
        Abbas Ali Rezaee Mohammad Hossein Yaghmaee moghaddamb Amir Masoud Rahmani
        پیشرفت های اخیر در فناوری شبکه های حسگر بی سیم، توسعۀ سیستم های مراقبت پزشکی راه دور را ساده تر کرده و هزینه های مراقبت پزشکی از راه دور را برای بیماران و افراد مسن ارزانتر کرده است. یکی از چالشهای اصلی در شبکه ها ی حسگر بی سیم، وجود ازدحام در این شبکه هاست که باعث اتلا More
        پیشرفت های اخیر در فناوری شبکه های حسگر بی سیم، توسعۀ سیستم های مراقبت پزشکی راه دور را ساده تر کرده و هزینه های مراقبت پزشکی از راه دور را برای بیماران و افراد مسن ارزانتر کرده است. یکی از چالشهای اصلی در شبکه ها ی حسگر بی سیم، وجود ازدحام در این شبکه هاست که باعث اتلاف انرژی در گره های حسگر با باتری محدود شده و نرخ گم شدن بسته ها را بالا می برد. این امر در کاربردهای مراقبت پزشکی مانند اورژانس دارویی یا اعلام علائم حیاتی بیماران از راه دور اهمیت و حساسیت بالایی دارد. در چنین شرایطی باید بتوان حتی الامکان از وقوع ازدحام جلوگیری کرد و در صورت افزایش ترافیک و وقوع ازدحام آن را کنترل کرد. در این مقاله یک قرارداد کنترل نرخ بهینه شده برای کاربردهای مراقبت پزشکی ارائه شده است که م ی تواند قابلیت اعتماد را بالا ببرد. در قرارداد پیشنهادی با روش چند مسیرگی و تغییر مسیر در شرایط مورد نیاز ابتدا سعی در جلوگیری از ازدحام دارد؛ اما در صورت ارسال همزمان چندین فرستنده و وقوع ازدحام با الگوریتم کنترل ازدحام بهینه شده، ازدحام را کاهش بررسی OPNET می دهد و با کاهش اتلاف بسته در شبکه قابلیت اعتماد را بالا می برد. ما کارایی روش پیشنهادی را با شبیه ساز کرده ایم. نتایج حاصل از شبیه سازی نشان می دهد که روش پیشنهادی به اهداف خود از قبیل کاهش مصرف انرژی، افزایش عدالت در مصرف انرژی و کاهش تأخیر برسد. Manuscript profile
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        256 - بهبود سیستم‏های پیشنهاد دهنده با استفاده از یک مدل لایه‏ای اعتماد آگاه از اطمینان
        سمانه شیبانی حسن شاکری
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        257 - تأثیر هویت یابی مشتری با برند بر وفاداری با تاکید بر نقش واسط کیفیت خدمات، ارزش درک شده و اعتماد در صنعت هتلداری (مطالعه موردی: هتل های پنج ستاره شهر تبریز)
        جعفر بهاری مهدی کروبی شهلا بهاری مرجان بذله
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        258 - بررسی تاثیر توانمندسازی منابع انسانی بر تعلق خاطر کاری کارکنان کارخانجات چینی مقصود شهر مشهد
        محمد حسن بداغی مهدی ایمانی
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        259 - برآورد و بررسی آبدهی مطمئن مخزن سد اکباتان بر اساس سطح اعتمادپذیری نیازهای شرب و کشاورزی شهر همدان
        کوشا خاتونی رضا فرزاد
        با رشد روز افزون خشکسالی&shy; های اخیر در کشور، مدیریت صحیح و درست منابع آب و اولویت &shy;بندی تخصیص بخصوص در شهر&shy;هایی که وضعیت بحرانی قرار دارند از مسائل مهم و ضروری هستند. مقدار تخصیص آب در سدهای مخزنی در ماه&shy; های مختلف با توجه به ذخیره مخزن تعیین می &shy;شود. More
        با رشد روز افزون خشکسالی&shy; های اخیر در کشور، مدیریت صحیح و درست منابع آب و اولویت &shy;بندی تخصیص بخصوص در شهر&shy;هایی که وضعیت بحرانی قرار دارند از مسائل مهم و ضروری هستند. مقدار تخصیص آب در سدهای مخزنی در ماه&shy; های مختلف با توجه به ذخیره مخزن تعیین می &shy;شود. بنابراین هدف از انجام این پژوهش، برآورد و بررسی میزان اعتمادپذیری سد مخزنی اکباتان شهر همدان بر اساس نیاز آب شرب و کشاورزی است؛ که با توجه به آماره&shy;ی بارش&shy; های سالانه این حوضه و مدل کردن شبیه &shy;سازی آبدهی مطمئن در محیط نرم &shy;افزاری MATLAB &nbsp;به بررسی این امر مهم و اساسی می &shy;پردازد. نتایج تحقیق نشان می &shy;دهد با شبیه&shy; سازی آبدهی مطمئن سد اکباتان، آبدهی این مخرن با توجه به داده آماری بارش، با هدف تـامین ۹۰ درصد نیـاز شرب و 80 درصد نیاز کشاورزی مخزن سد قادر به تامین این نیازها خواهد بود و می&shy;توان گفت مدل آبدهی تعریف شده در این تحقیق با توجه به توانایی در کاهش کمبودها و جلوگیری از وقوع کمبودهای شدید، جهت تهیه منحنی فرمان بهره&shy; برداری از سدهای مخزنی مناسب می &shy;باشد. Manuscript profile
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        260 - The role of Knowledge-based leadership on Innovation Performance in cable production companies of Tehran province
        mohamad javad taghipourian reza ramezanzadeh Maryam Mohammad-Alizadeh
        Today, it is quite possible that no factor in the value creation can be the source of fundamental changes in an organization. The basis for such a claim the increasing willingness of organizations to find new ways that can make them more value is gained by the organizat More
        Today, it is quite possible that no factor in the value creation can be the source of fundamental changes in an organization. The basis for such a claim the increasing willingness of organizations to find new ways that can make them more value is gained by the organization. Although previously the knowledge management was interesting topic on the thinking centers, but knowledge leadership has attracted the attention of active thinkers of the management and information domain.The present study aims to investigate the role of knowledge-based leadership on innovation performance on cable production companies of Tehran province, In terms of purpose, an applied research is and based on the nature and method is a correlation research.For this purpose, Wang et al questionnaire (2004) for knowledge-based leadership and Donate et al questionnaire (2014) were used to measure the innovation performance of organizations. 280 questionnaires were collected by using cluster sampling from staff and managers of cable manufacturing companies. Confirmatory factor analysis by using LISREL software was used for evaluating validity and reliability was calculated through the Cronbach's Alpha. The values indicated they are approved. Research findings through SEM shown that the dimension of the harmony and trust affects the dual dimensions of innovation performance (cost of research and development, organizational performance). Dimensions of leadership skills and knowledge of the innovation affects the research and development spending. Manuscript profile
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        261 - The Relationship between Psychological Capital, Job Satisfaction and Social Anxiety with Organizational Trust in the Eemployees of National Iranian Drilling Company
        marzieh talebzadehshoshtari
        The aim of the present study was to investigate the relationship between psychological capital ,job satisfaction and social Phobia with organizational trust in the Eemployees of National Iranian Drilling Company in Ahvaz city. The sample was all the employees of nationa More
        The aim of the present study was to investigate the relationship between psychological capital ,job satisfaction and social Phobia with organizational trust in the Eemployees of National Iranian Drilling Company in Ahvaz city. The sample was all the employees of national Iranian drilling company which 238 of them were selected through random sampling method. All participants were to complete organizational trust questionnaire Morman ,dishpound and zaltman(1992), psychological capital questionnaire Lotanz it al(2007) and job satisfaction questionnaire Judge and Bono(2000) and Social Anxiety questionnaire Watson and Friend(1969) for collecting data.This study was correlation research so to analysis data were used Pearson&rsquo;s correlation coefficient and multivariate regression. Results showed that all predictor variables psychological capital, job satisfaction and social anxiety were significant and positive correlation with organizational trust. Also, stepwise regression analyses revealed that predictor variables account for 29/3 percent of variance of organizational trust.The significant level in this study was p&lt;0.01. Manuscript profile
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        262 - Effectiveness of mindfulness training on components of Students' academic optimism (social confidence, academic emphasis and identity sense)
        Fereshteh Hashemi Fariborz Dortaj Noorali Farrokhi Bita Nasrollahi
        Present study aimed to determine the effectiveness of mindfulness training on components of students' academic optimism (social confidence, academic emphasis and identity sense). This research was quasi-experimental with a pretest-posttest design with experimental and c More
        Present study aimed to determine the effectiveness of mindfulness training on components of students' academic optimism (social confidence, academic emphasis and identity sense). This research was quasi-experimental with a pretest-posttest design with experimental and control groups. Research population was eight grade students in one district of Tehran city in 2016-17 academic years. Totally 40 people were selected by random cluster sampling method and assigned in two equal experimental and control groups. Experimental group trained 8 sessions of 75 minutes the mindfulness program and the control group received no training. Research tool was academic optimism (Tschannen-Moran and et al, 2013). Data were analyzed by tests of t and multivariate analysis of covariance in SPSS version 20 software. The findings showed that in the pretest the experimental and control groups there was no significant difference in terms of components of academic optimism means social confidence, academic emphasis and identity sense (P&gt;0/05), but in the posttest there was significant difference in terms of components of academic optimism (P&lt;0/001). That's it mindfulness training led to increase components of academic optimism means social confidence, academic emphasis and identity (P&lt;0/001). Based on the results, it can be said that mindfulness training led to increases students' academic optimism and its components. Manuscript profile
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        263 - The Modeling of Social Trust based on Social Intelligence, Social Identity and Social Isolation in Second Period High School Students of Tehran City
        Zahra Falahi Roya Koochakentezar Zohreh Sadeghi Afjeh
        Present research aimed to investigate modeling the social trust based on social intelligence, social identity and social isolation in second period high school students of Tehran city. The research design was cross-sectional from type of correlational. The study populat More
        Present research aimed to investigate modeling the social trust based on social intelligence, social identity and social isolation in second period high school students of Tehran city. The research design was cross-sectional from type of correlational. The study population was second period high school students of Tehran city in the 2018-19 academic years. The research sample was estimated 495 people who were selected by multi-stage cluster sampling method. To collect data were used from the questionnaires of social trust (Saffarinia &amp; Sharif, 2013), social intelligence (Tet, 2008), social identity (Saffarinia &amp; Roshan, 2011) and social isolation (Modarresi Yazdi &amp; et al, 2017). Data were analyzed with using methods of Pearson correlation coefficients and structural equation modeling in SPSS-19 and PLS software. The findings of the present study indicate a good fit the model of social trust based on social intelligence, social identity and social isolation in second period high school students. Also, other findings showed that social intelligence and social identity had a positive and significant effect on social trust of second period high school students and social isolation had a negative and significant effect on their social trust (p &lt; 0.001). According to the results of the present research, planning is essential to improve social trust by increasing social intelligence and social identity and decreasing social isolation in second period high school students. For this purpose specialists and curriculum planners can incorporate contents to improve social trust in social studies lesson and other related lessons and school counselors and psychologists through educational workshops should also increase the social trust of second period high school students by increasing social intelligence and social identity and decreasing social isolation. Manuscript profile
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        264 - Predicting social development based on social trust and optimism in faculty members
        SeyedNematollah Kamali Kar Salari Farshideh Zameni
        The aim of this research was predicting social development based on social trust and optimism in faculty members. This study in terms of purpose was applied and in terms of implementation was a cross-sectional correlational. The research population was faculty members o More
        The aim of this research was predicting social development based on social trust and optimism in faculty members. This study in terms of purpose was applied and in terms of implementation was a cross-sectional correlational. The research population was faculty members of Islamic Azad Universities of Mazandaran province in 2020 year with number of 1487 people. The sample size based on Cochran's formula was estimated 305 people who were selected by multi-stage cluster sampling method. The research tools were questionnaires of researcher-made social development, Afshani and Shiri Mohammadabad social trust (2015) and Scheier and Carver optimism (1985). To analyze data were used from Pearson correlation and multiple regression with enter method tests in SPSS software. Findings from Pearson correlation test showed that social trust and optimism had a significant positive relationship with social development and findings from multiple regression with enter method test showed that social trust and optimism were able to significantly predict social development and were able to predict 32.4% of its changes in the faculty members of Islamic Azad Universities of Mazandaran province that the share of social trust was more than optimism (p &lt; 0.01). According to the results of this study, planning to promote the social development of faculty members is essential by increasing social trust and optimism. Therefore, by holding in-service courses and necessary training can by improving social trust and optimism in faculty members improve the level of their social development. Manuscript profile
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        265 - Investigating the Mediating Role of Interpersonal Trust and self-disclosure in Relation between self-esteem and Workplace Friendship
        reza ebrahiminasab Mohammad Hossein Motaghi Pisheh navid fatehi rad
        The purpose of this study was to examine the relationship between self-esteem and workplace friendship of Iran Islamic Azad universities&rsquo; faculty members with consideration of interpersonal trust and self-disclosure as mediator. This research is a an applied one i More
        The purpose of this study was to examine the relationship between self-esteem and workplace friendship of Iran Islamic Azad universities&rsquo; faculty members with consideration of interpersonal trust and self-disclosure as mediator. This research is a an applied one in terms of orientation, descriptive correlational in terms of strategy and, and cross-sectional research in terms of time horizon. The statistical population of the study consisted of all faculty members of Islamic Azad University and 393 subjects were selected through multi-stage cluster sampling method. Three questionnaires were administered to collect date. These questionnaires were Rosenbergself-esteem (1965), McAlister Interpersonal Trust (1995), and Workplace Friendship Scale (Nielsen, Jex and Adams, 2000). Data analysis was done by structural equation modeling. The results illustrated that self-esteem has direct effect on interpersonal trust and self-disclosure. interpersonal trust has direct effect on workplace friendship but self-disclosure has no direct effect on workplace friendship. Interpersonal trust has a mediating role in the relation between self-esteem and workplace friendship but self-disclosure has no a mediating role in the relation between self-esteem and workplace friendship. Manuscript profile
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        266 - The model of e-government capability to promote organizational trust and the moderating role of organizational social responsibility
        Adeleh Sadeghi Moghaddam Farideh Ashraf Ganjouei مهدی Tojari
        The purpose of this study is to determine the e-government capability model on promoting the institutional trust of the organization and the moderating role of ethical responsibility in the experts of the Ministry of Sports and Youth. This descriptive-correlational stud More
        The purpose of this study is to determine the e-government capability model on promoting the institutional trust of the organization and the moderating role of ethical responsibility in the experts of the Ministry of Sports and Youth. This descriptive-correlational study was performed on 110 experts of the Ministry of Sports and Youth who were simple randomly selected (lottery). The instruments used were demographic questionnaire, "E-Government Questionnaire", " Organizational Trust Questionnaire " and "Corporate Moral Responsibility Questionnaire". Face and content validity by qualitative method approved and convergence of questionnaires and reliability by internal consistency method were evaluated and confirmed by calculating Cronbach's alpha coefficient as 0.8 and composite reliability. The collected data were analyzed in SPSS. 18 and PLS. 23. The value of t-statistic was 18.34 for the relationship between e-government and organizational trust with the mediating role of social responsibility. The values of standard coefficients of e-government path on social responsibility, social responsibility on organizational trust and e-government on organizational trust through social responsibility were reported to be 0.514 positive. There is a positive and significant correlation between the ability of e-government to promote organizational trust. The variable of social responsibility in the relationship between e-government capability on organizational trust plays a relative moderating role. Manuscript profile
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        267 - Investigating the relationship between perceived knowledge and protection motivation in the field of cybercrimes and the mediating role of internet trust in athletes of the country's premier volleyball league
        Ehsan Karimi Kazem Cheragh Birjandi
        The purpose of this study was to investigate the relationship between perceived knowledge and protection motivation in the field of cybercrime and the mediating role of internet trust in athletes of the country's premier volleyball league. The research method is descrip More
        The purpose of this study was to investigate the relationship between perceived knowledge and protection motivation in the field of cybercrime and the mediating role of internet trust in athletes of the country's premier volleyball league. The research method is descriptive and was conducted in the field. The statistical population of the research included all athletes of the country's top volleyball league in 1402, 300 people. According to Morgan's table, the sample was 169 people, and the sampling method was available . The research tools included Raju et al.'s Perceived Knowledge Questionnaire (2015), Anderson et al.'s (2010) Standard Cybercrime Protection Motivation Questionnaire, and De Jong et al.'s (2007) Standard Internet Trust Questionnaire were used. The results of the research showed that the perceived knowledge has a significant relationship with the motivation of protection in the field of cybercrimes and internet trust in the athletes of the country's premier volleyball league. Also, Internet trust plays a mediating role in the relationship between perceived knowledge and protection motivation in the field of cybercrimes in the country's top volleyball league athletes. According to the results, it is suggested that in order to reduce cybercrimes in athletes and increase trust in the opportunities available in cyberspace, first acquire the knowledge of its effective use. Manuscript profile
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        268 - Effect of Talent Management on Creativity Mediating Role of Organizational Trust (Case study: Secretary Teachers of Education City Torbat)
        ali hoseinzadeh Zeinab Mostaghimi
        Background: creativity and innovation is a general and thorough concept whose increase as an integral element in the promotion of state of living , welfare and peace comfort of humans has been taken into account by economic experts and statesmen. Creativity is the core More
        Background: creativity and innovation is a general and thorough concept whose increase as an integral element in the promotion of state of living , welfare and peace comfort of humans has been taken into account by economic experts and statesmen. Creativity is the core of survival in each organization .Over the past ages many organizations have disappeared due to the lack of creativity , even if they had periodic success in an operation or in a phase eventually they were subject to closure or change of system . Purpose: This paper is designed to investigate the effect of Talent Management on Creativity with respect to the mediating role of Organizational Trust. Method: This is an applied research that adopts a descriptive-correlational method to explore its subject. The study Secretary of Education of all employees of municipality in thirteen districts of Torbat (n=700) out of whom 200 subjects were selected by simple random sampling method. The research data was collected using a questionnaire. The validity of research instrument was assessed using content validity and confirmatory factor analysis, and the reliability was evaluated using Cronbach's alpha coefficient. The Cronbach's alpha for Creativity, Talent Management, and Organizational Trust was 0.85, 0.76 and 0.86 respectively. Findings: Data analysis was performed by structural equation modeling using partial least squares method and Smart Pls software. The results indicated the significant and positive effect of Talent Management on Creativity 0.48 and corporate culture 0.50 as well as the effect of Organizational Trust on Creativity 0.45. Finally, Organizational Trust was found to play a mediating role in the effect of Talent Management on Creativity 0.38 . Conclusion: Applying talent management will lead to increased creativity in the organization, and if the ground of creativity is provided, the process of organizational performance improves, and the more organizational trust it has, the more creativity in the organization will increase. Manuscript profile
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        269 - Investigation of the Effective Components on the Media ‎Consumption of the Youth in ‎Tehran aiming at ‎Designing an Innovative Model of New Media ‎Consumption
        Mostafa Bastan Ali Delavar Ali Akbar Farhangi
        Background: One of the most important necessities of research in the field of media &lrm;consumption is individual media consumption covers a large part of everyday life of people, &lrm;and its differences are systematically related to individual, situational and struct More
        Background: One of the most important necessities of research in the field of media &lrm;consumption is individual media consumption covers a large part of everyday life of people, &lrm;and its differences are systematically related to individual, situational and structural features &lrm;based on society or social status such as: age, gender, and class to attitudes and individual &lrm;values. Purpose: In this research, we try to find the effective components of media consumption in &lrm;youth in order to design media consumption preferences based on the experience of the &lrm;researcher, the literature review and researches.&nbsp; Method: The statistical population of this study is the youths in Tehran and the sample size is &lrm;&lrm;485 youths that were evaluated by questionnaire. Results: The results of this study show that there is a significant relationship between &lrm;demographic variables and media trust with satisfaction and consumption of different media.&lrm; Keywords: Media trust, Satisfaction and consumption, Audiences, Social networks. &lrm; Manuscript profile
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        270 - Investigating the underlying factors improve the perceived level of the team creativity and its impact on organizational entrepreneurship
        Mehdi Rashidi Sayyid Ali Banihashemi Batoul Donyaee
        IntroductionOrganizational entrepreneurship is one of the ways for government organizations and institutions to respond to environmental requirements. Many organizations have turned to team-based systems to increase accountability and work to foster innovation and creat More
        IntroductionOrganizational entrepreneurship is one of the ways for government organizations and institutions to respond to environmental requirements. Many organizations have turned to team-based systems to increase accountability and work to foster innovation and creativity. In today's organizations, most of the departments of the organization act like a team and cooperate with each other to achieve the goals of the organization. The main purpose of this study is to investigate the factors that improve the level of team creativity and its impact on organizational entrepreneurship.MethodThe present study is an applied research in terms of purpose and descriptive-correlational details in terms of data collection method. This research has been done in government offices of Sarayan city. Data collection tools were standard questionnaires. After confirming the validity and reliability of the instrument, the collected data were analyzed by SPSS and AMOS software using structural equation modeling.ResultsThe results showed that team interaction behaviors, rapid team trust, conflict and interdependence of tasks have a significant effect on the level of team creativity. Also, the level of performance of team creativity has a significant effect on organizational entrepreneurship.DiscussionAccording to the findings of this study, use of work teams causes creativity. On the other hand, creativity is the main element of organizational entrepreneurship. Organizations in which new ideas are supported and progress quickly and go along with environmental changes, better identify opportunities and take advantage of them. By removing them, they differentiate themselves from other organizations and become entrepreneurial organizations. Manuscript profile
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        271 - Examining the Relationship between Organizational Trust and Organizational Creativity
        Mostafa Emami Elham Jamali Mohammad Javad Isfahani
        &nbsp; Background: Many articles on creativity and innovation begin with a general statement. The companies must be innovative otherwise they will die. Objective: This study investigated the relationship between organizational trust and organizational creativity in the More
        &nbsp; Background: Many articles on creativity and innovation begin with a general statement. The companies must be innovative otherwise they will die. Objective: This study investigated the relationship between organizational trust and organizational creativity in the National Iranian Oil Refining and Distribution Company in Kermanshah. Methods: This research is descriptive while using survey method; required Data were collected via questionnaire, to measure organizational trust, Alvin and others questionnaire&nbsp; (2008) were used, and for measuring organizational creativity Randsip questionnaire (1979) was employed. The reliability of organizational trust questionnaire was 0/81 and organizational creativity the reliability was 0/78. The Cronbach alpha of both questionnaires were&nbsp; more than 0/70, so both questionnaires had enough reliability. Statistical Society included some 300 employees of the National Iranian Oil Refining and Distribution of Kermanshah. Based on a stratified random sampling, some samples were selected from among 148 questionnaires. Results: To determine the normality of obtained data the&nbsp; Kolmogorov - Smirnov test was used. The test confirmed that the samples are normal. Hypotheses were tested using Spearman correlation test and the results were positive and significant correlation were observed&nbsp; between trust and creativity. It means the more employees&rsquo; trust to their organization, the more innovative. The results of multiple linear regression showed that only two independent variables, vertical trust and institutional trust are related to the creativity dependent variable. Institutional confidence coefficient equal to 0.79, has the highest proportion of variance in the dependent variable creativity. Conclusion: Trust is a key element for the success of the organization. The results indicate that low levels of trust in reduced productivity, lack of innovation and creativity. On the other hand, increased levels of confidence in the staff mentality, enhance creativity and innovation and contribute to effective change. &nbsp; &nbsp; &nbsp; Manuscript profile
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        272 - Relationship between Servant Leadership and Creativity: Investigating a Mediating Role of Organizational Trust
        Ahmad Rastgar Seyedeh Fatemeh Hashemi
        &nbsp; &nbsp; &nbsp;Background: The most important mission of the organization of education creates initiative and creativity, because it creates original building, character and visions of people. Since, the final opportunity for any change and reform in the education More
        &nbsp; &nbsp; &nbsp;Background: The most important mission of the organization of education creates initiative and creativity, because it creates original building, character and visions of people. Since, the final opportunity for any change and reform in the education is in hand, brain and heart of those who work in the school. Teachers are the most important factor of changing and innovation in education. &nbsp;&nbsp;&nbsp;&nbsp; Purpose: The present study was conducted with a goal offering causal model relationships of servant leadership, organizational trust and creativity to Path Analysis Method among primary school. &nbsp;&nbsp;&nbsp;&nbsp; Method: The research method is descriptive-correlational. To measure variables self-report questionnaires of servant leadership (Gholipoor et al, 1388), organizational trust (Rawlins, 2008) and creativity (Randsipe, 1977) were used. Population of research was all the teachers of primary schools of Nourabad Mamasani whom some 222 were selected using a random sample. Obtained data were analyzed with Path Analysis Method. &nbsp;&nbsp;&nbsp;&nbsp; Results: Results indicate a significant indirect effect emotion of servant leadership (service, altruism, humility and trusty) on creativity. Service has the most effect and trust has the least effect on creativity of teachers. Other results indicate direct effect servant leadership on organizational trust on creativity. The most important result of present study, by selecting servant leadership and fostering trust, can provide context of creativity.&nbsp; Manuscript profile
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        273 - The Role of Effective Organizational Communication and Organizational Trust in the Development and Improvement of Schools Organizational Innovation (Case Study)
        Reza Hoveida Heydar Choupani Abdollah Khuran Hojat Gholamzadeh
        &nbsp; &nbsp; &nbsp;Background: Research shows that organizations which put more emphasis on the effective organizational communication and organizational trust are more innovative than other organizations, because organizations can improve and develop through effective More
        &nbsp; &nbsp; &nbsp;Background: Research shows that organizations which put more emphasis on the effective organizational communication and organizational trust are more innovative than other organizations, because organizations can improve and develop through effective organizational communication and organizational, indicators their competitive advantage such as organizational innovation. &nbsp;&nbsp;&nbsp;&nbsp; Purpose: This study aimed at investigating the relationship between effective organizational communication and organizational trust with organizational innovation in Tabas schools. &nbsp;&nbsp;&nbsp;&nbsp; Method: The research method was descriptive-correlative and the statistical population consisted of all teachers of Tabas schools, (350 people), that 183 persons selected randomly. Pearson correlation, one-sample paired-sampled T-test and structural equation modeling were used to analyze the data. Three questionnaires were used to collect data: 1) Amid organizational innovation questionnaire (2002), 2) Ellonen innovation trust questionnaire (2008), and 3) Robbins effective organizational communication questionnaire (1993) were used to collect data. To analyze the data, descriptive and inferential methods such as, coefficient of correlation and stepwise regression coefficient, were used. &nbsp;&nbsp;&nbsp;&nbsp; Results: The findings are summarized as follows: 1) the results of the study showed that there was the mean of in current situation for organizational innovation, effective organizational communication and organizational trust were higher than the supposed mean and this difference was significant. 2) There is a positive relationship between organizational trust, effective organizational and innovation. 2) There is a positive relationship between dimensions of organizational trust (horizontal Trust, vertical trust and institutional trust) with organizational communication and innovation. 3) In general, by the results of LISREL software, it can be stated that the model fits, and can show the effect of effective organizational communication and organizational trust on organizational innovation. Innovation requires collective efforts of all individuals and units within the organization and transparent effective organizational communication and employees can easily communicate with each other and facilitate collective action led to innovation in organization. Manuscript profile
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        274 - Examining and comparing the ways of representing the social position of "female characters" in the short story 20
        نجمه najmeh alireza shabanlu Abdolhossein Farzad
        Fictional literature in Iran has focused its attention on representing the realities of Iranian society from the very beginning of its formation. With a quick look at the works of fiction from the twenties to the fifties, the audience can clearly see the influence of re More
        Fictional literature in Iran has focused its attention on representing the realities of Iranian society from the very beginning of its formation. With a quick look at the works of fiction from the twenties to the fifties, the audience can clearly see the influence of realism in the heart and text of the stories. The main reason for this approach in fiction literature is the political and social structure and conditions that govern Iran. The present study tries to answer the main question in a descriptive-analytical way, that according to the realist view that prevailed in the short story in the twenties, what image did the male writers draw of "woman" and her "social position" at this historical moment? are The statistical population of this research is the short stories written by Ebrahim Golestan, Bozor Alavi and Mahmoud Etemadzadeh in this decade. The findings of the research show that "female" characters in these stories are often mentioned as secondary characters and their processing method is in a way that is related to other characters. It seems that none of the "female" characters are directly introduced in these stories and their "actions", "thoughts" and "speech" are the main tools of the authors. They are to introduce these characters to the reader. These women have different names; but they have common characteristics that they are condemned to suffer and finally surrender due to economic, cultural and political anomalies. In general, although these "women" have been represented differently in some cases; the overall picture presented of them under the influence of the realistic view of short story writers in the twenties has many points in common with each other. Manuscript profile
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        275 - Investigating factors affecting customers' trust in the use of electronic banking of Abhar Cooperative Development Bank
        Mehrdad Nasiri Parvaneh Nasiri
        The current research has been conducted with the aim of investigating the factors affecting customer trust in using electronic banking services of Abhar Tose'e Ta'avon Bank. This research is considered applied in terms of its objective and uses a survey method for data More
        The current research has been conducted with the aim of investigating the factors affecting customer trust in using electronic banking services of Abhar Tose'e Ta'avon Bank. This research is considered applied in terms of its objective and uses a survey method for data collection. The purpose of this article is practical and it used the survey method or questionnaire to collect research data.The statistical population of the study consisted of all customers of Abhar Tose'e Ta'avon Bank who have used electronic banking services. The sample size was estimated to be 384 individuals using Cochran's formula for an infinite population. The hypotheses of the research were tested through structural equation modeling using LISREL software. The results showed that perceived security, social penetration, individual skills, and perceived compatibility have a positive and significant impact on trust in electronic banking services. Furthermore, the results indicated that perceived security has a positive and significant effect on social penetration and individual skills. On the other hand, social penetration and perceived compatibility play the role of mediator variables in the relationship between perceived security and individual skills with trust.Keywords: perceived compatibility, perceived security, individual skills, social penetration, trust. Manuscript profile
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        276 - تاثیر کیفیت گزارشگری مالی بر بیش اعتمادی مدیران در شرکتهای پذیرفته شده در بورس اوراق بهادار تهران
        بهزاد قربانی اعظم عزیزی
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        277 - اثر عوامل مالی رفتاری بر ارزش معاملات در شرایط مختلف بازار سهام
        علی رضاییان محمد اسماعیل فدایی نژاد ابراهیم جوشن
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        278 - بررسی تاثیر سوءگیری فرا اعتمادی بر ساختار سرمایه شرکتهای پذیرفته شده در بورس اوراق بهادار تهران
        فریدون رهنمای رودپشتی شهرام بابالویان مجید عبـدی
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        279 - تبیین فرآیند رفتار مشتری مداری مدیریت اقناع رسانه ای تحلیل مسیر عوامل مؤثر بر مدیریت اقناع تبلیغات شبکههای اینترنتی و ماهواره ای بر خرید و مصرف مخاطبان
        علیرضا محسنی تبریزی ذبیح اله صدفی
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        280 - بررسی میزان اعتماد اجتماعی و عوامل مؤثر بر آن در بین مردم شهر رشت
        عادل ابراهیمی لویه سیده مهسا نیازمند واقع
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        281 - ﭘﮋوﻫﺶ ﻧﻈﺮی ﺑﺮرﺳﻲﻫﺎیاﻳﺮان ﺟﺎﻣﻌﻪ در اﺟﺘﻤﺎﻋﻲ ﺳﺮﻣﺎﻳﻪ
        ﺗﻨﻬﺎﻳﻲ اﺑﻮاﻟﺤﺴﻦ ﺣﺴﻴﻦ دﻛﺘﺮ1 دﻛﺘﺮﺻﻮﻣﻌﻪ ﺗﻨﻬﺎﻳﻲ اﺑﻮاﻟﺤﺴﻦ ﺣﺴﻴﻦ دﻛﺘﺮ1 دﻛﺘﺮﺻﻮﻣﻌﻪ
      • Open Access Article

        282 - مقایسه بین توکل و اعتماد به خدا با اضطراب وجودی در میان مدرسان رشته علوم انسانی و غیر علوم انسانی
        محمود عبائی کوپایی لیلا سر آبادانی تفرشی
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        283 - بررسی تاثیر اعتماد ‌به ‌نفس بیش از حد مدیریت بر دستکاری سود مبتنی بر مدل بنیش و ورشکستگی در شرکت‌های پذیرفته شده در بورس اوراق بهادار تهران
        مریم1 نادری‌پور اکبر رحیمی پور فاطمه افشار زیدآبادی
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        284 - فصلنامه علوم رفتاری/173 بررسی تأثیر بدبینی سازمانی بر تغییرات سازمانی در بین کارکنان بانک سپه سرپرستی جنوب تهران
        جواد محرابی مرتضی استیری
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        285 - تحلیل وضعیت مشارکت اجتماعی و اعتماد اجتماعی ساکنان ساختمان های بلند مرتبه شهر مشهد(نمونه مطالعاتی؛ منطقه نه شهر زیارتی مشهد)
        معصومه توانگر مریم هاشمیان
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        286 - Study the effect of moral culture on the amount of reliability of internal auditors.
        mohammad shorvarzi ali taghavi moghaddam hosein parsian Amir Shams Koloukhi
        The research aimed to study the effect of moral culture on the amount of reliability of internal auditors. The population in the research is all internal auditors who work in Tehran Securities Exchange Corporations . Sampling in the research is cluster- accidental. The More
        The research aimed to study the effect of moral culture on the amount of reliability of internal auditors. The population in the research is all internal auditors who work in Tehran Securities Exchange Corporations . Sampling in the research is cluster- accidental. The sample was determined from limited population with error level of 0.05 which waz about 113 people . There were four hypotheses . Measurement tool waz a standard questionnaire. The result reveals that perceptions of auditors from moral culture of an institute have effect on the amount of reliability of internal auditors and also its elements which are unwavering confidence ,confidence based on honesty , pervasive confidence. Due to the effect of important in moral culture on increasing the amount of reliability of internal auditors , it is shown that improvement of auditors' perception from moral culture can be a great step in promoting auditing job and should be considered by companies and managers. Manuscript profile
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        287 - The relationship of emotional intelligence and organizational-citizenship behavior with The role of mediator managers' trust and value congruence
        marzieh heydari sajad rezaei
        The aim of the present research is to explain the relationship of emotional intelligence and organizational-citizenship behavior to managers' trust and value congruence. This study was conducted using descriptive-correlational method. The statistical population of this More
        The aim of the present research is to explain the relationship of emotional intelligence and organizational-citizenship behavior to managers' trust and value congruence. This study was conducted using descriptive-correlational method. The statistical population of this research consisted of all teachers of Bavanat county schools in 2018-2019 academic year. Of which, 160 ceases were selected using stratified random sampling method. In order to collect data, Hochschild (1983) and Adelman (1989) Emotional Intelligence Questionnaires, Podsakov's Organizational Citizenship Behavior (OCBs, 1991), Trust Inventory of Gabaro and Athos (1976), and Cable and DeRue's (2002) value congruence were used. The obtained data were analyzed using SPSS20 and PLS software. Results showed that there is a significant relationship between emotional intelligence and value congruence and managers' trust and organizational citizenship behavior. Additionally, there is a significant relationship between managers' emotional intelligence and teachers' emotional intelligence and value congruence, and between teachers' emotional intelligence and managers' trust. Moreover, managers' trust and value congruence play a mediatory role in the relationship between emotional intelligence and citizenship behavior. Manuscript profile
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        288 - The relationship between teaching agility and justice, trust and educational commitment Mediated belief in the effectiveness of teacher teaching (Case study; Secondary school students in Isfahan)
        Farhad Shafiepour Motlagh
        The aim of the present study was to investigate the relationship between teaching agility and justice, trust and educational commitment through the mediation of belief in the effectiveness of teacher teaching. The research method was descriptive-correlational. The stati More
        The aim of the present study was to investigate the relationship between teaching agility and justice, trust and educational commitment through the mediation of belief in the effectiveness of teacher teaching. The research method was descriptive-correlational. The statistical population included all high school students in the city of Isfahan in the academic year of 1399-99 in the number of 50707 people. The sampling method was a multi-stage cluster in which 382 people were randomly selected for research based on Morgan-Krejcie sample size formula. The research tool was based on 5 categories of questionnaires, which are: 1. Questionnaire of belief in teacher teaching efficiency 2. Questionnaire of agility in teaching 3. Questionnaire of educational justice 4. Questionnaire of educational trust and 5. Questionnaire of educational commitment. Descriptive statistics (frequency, percentage, mean) and inferential statistics (Pearson correlation tests, stepwise multiple regression and structural equation model) were used to analyze the data. In general, the results showed that there is a significant relationship between teaching agility with justice, trust and perceived educational commitment at the level of P &lt;0.05. Belief in teacher teaching efficiency mediates the relationship between teaching agility and perceived justice, trust, and perceived educational commitment at the P &lt;0.05 level. The experimental model of the research had a relatively good fit. Manuscript profile
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        289 - On the Relationship of Religious Identity and Attribution Factors with Self-esteem for English-Major University Students
        Gholam Reza Kazemy Ghasem Modarresi Seyyed Jamal Attari
        The present study aimed at examining the association of religious identity and attribution factors with self-esteem for English language learners. The study adopted a quantitatively dominant sequential mixed-methods research. A sample of 45 students majoring in English More
        The present study aimed at examining the association of religious identity and attribution factors with self-esteem for English language learners. The study adopted a quantitatively dominant sequential mixed-methods research. A sample of 45 students majoring in English language and a pool of 20 experts in psychology and language from different Universities participated in the qualitative phase of the study based on data saturation method. The data collection procedure in the qualitative methods included semi-structured interview method. The qualitative phase of the study, after determining the inter-rater reliability of the data yielded 14 common codes. Moreover, a sample of 163 students majoring in English language from different Universities participated in the quantitative phase of the study based on availability sampling. The data were collected by means of the newly-developed religious identity questionnaire, attribution questionnaire, and self-esteem questionnaire. To develop and validate the questionnaire of religious identity, the researchers employed Factor Analysis and Structural Equation Modelling by means of SPSS Version 22 and Amos 20. Cronbach Alpha estimated the internal consistency of the whole items including 34 items as 0.82. The validated questionnaire composed of four factors including Ideal Religious Identity, Real Religious Identity, Ought to Religious Identity and Feared Religious Identity. Following this, the results of Pearson Correlation Coefficient confirmed that the relationship between religious identity and attributions with self-esteem was significantly positive and large for EFL learners. Religious values act as assistance for learners to exert more effort in the face of possible failure and indeed, small success increases self-esteem. Manuscript profile
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        290 - The effectiveness of Bormann training protocol on high irritability, failure tolerance, peer relationships and self-confidence of 10 to 12 year old sharp intelligence students
        maryam taslim Mansoureh Bahramipour
        Students have many differences that play a major role in education; Therefore, the aim of this study was the effectiveness of Bormann educational protocol on high irritability, failure tolerance, peer relationships and self-confidence of 10 to 12 intelligent students.Th More
        Students have many differences that play a major role in education; Therefore, the aim of this study was the effectiveness of Bormann educational protocol on high irritability, failure tolerance, peer relationships and self-confidence of 10 to 12 intelligent students.This study was a quasi-experimental with two experimental and control groups and pre-test-post-test and follow-up stages. The study population included all 10-12 year old high school students in the academic year 1399-1400. By multi-stage random sampling method, 40 gifted students were selected and randomly assigned to experimental and control groups. The experimental group underwent training in Borman protocol (2019) for 10 sessions. The research instruments included Bormann (2019) High Irritability Questionnaire, Harrington Failure Tolerance Questionnaire (2005), Hudson Peer Relationships Questionnaire (1997), Rosenberg Self-Esteem Questionnaire (1965), Wechsler Fifth Edition Children's Intelligence Scale (2014). The results of data analysis through analysis of variance with repeated measures SPSS-23showed that the Borman training package had a significant effect on research variables in the post-test phase and the educational effects remained in the follow-up phase(P&lt;0/01). According to the research results, this educational program can be used to improve psychological variables in gifted children.Borman's training in the first step as a new effective variable reduces high irritability, failure tolerance and in the second step increases relationships with peers and self-confidence of intelligent students. Therefore, Borman education in schools for students should be provided by specialists. Manuscript profile
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        291 - Effective factors on improving the performance of educational managers with the mechanism of strengthening interpersonal trust
        hassan koochakzadeh saber khandaalamdari mohammadmehdi movahedi
        The purpose of this research is to determine the effective factors on improving the performance of educational managers with the mechanism of strengthening interpersonal trust. The research method is phenomenology and the current research community includes university p More
        The purpose of this research is to determine the effective factors on improving the performance of educational managers with the mechanism of strengthening interpersonal trust. The research method is phenomenology and the current research community includes university professors and experts as well as experts and senior educational managers of Iran Milk Industries Company (Pegah). Also, in this research, by using the purposeful method of judgment, the opinions of fifteen experts have been used, therefore, in order to identify the effective factors on improving the performance of educational managers with the mechanism of strengthening interpersonal trust, a semi-structured interview tool has been used in that collection. Using the theme analysis method, data analysis and results showed that the effective factors on improving the performance of educational managers with the mechanism of strengthening interpersonal trust are: planning based on strengthening interpersonal trust; organization based on strengthening interpersonal trust; leadership based on interpersonal trust; And control is based on strengthening interpersonal trust. Manuscript profile
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        292 - The study of the possibility of establishing school-based management from the point of view of the principals of female high schools in districts 1 and 2,Shiraz
        mahdiyah zahersalehi abdallah ahmade javad iraneyan
        The present study is on investigation of the possibility of establishing school-based management from principals&rsquo; point of view. School-based management is based on participatory management and is a move towards decentralization in educational system and more inde More
        The present study is on investigation of the possibility of establishing school-based management from principals&rsquo; point of view. School-based management is based on participatory management and is a move towards decentralization in educational system and more independence in schools. Statistical population consisted of all principals of female high schools in Shiraz. Since the population was small, no sampling was done. The data collection instrument was a school-based management questionnaire. The reliability of the instrument was established using Cronbachs Alpha. Reliability coefficient of the questionnaire was 0.22. using one &ndash; parameter t &ndash; test, we found that the principals saw school-based management as part of designating authority to schools and welcomed such arrangements Manuscript profile
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        293 - df
        hamidreza soudagar zahra yazdanpanah reza al taha abasali mansourkiyaee
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        294 - The role and status of first minister during 11th AH/17th AD
        Abolhassan mobayen
        The post of first minister during two and half centuries in the Safavid era experienced different phases. At the beginning of the dynasty the deputy (Vakil) had a vast power after the king. Gradually the deputy lost the power and ,since the time of Abbas I, the head of More
        The post of first minister during two and half centuries in the Safavid era experienced different phases. At the beginning of the dynasty the deputy (Vakil) had a vast power after the king. Gradually the deputy lost the power and ,since the time of Abbas I, the head of bureaucracy or first minister, as was usual in Iran, was the most powerful after the king.&nbsp; During the second half of the Safavid era, the kings' being young and inexperienced increased the power of the first minister. The Safavid's kings depended strongly on their first ministers for their advice and decisions. The increasing power of the first minister continued till the post turned into the most prominent post in Safi I time. This post was also called 'the trustee in government' (Etemadole). The present study investigates the development of this post and its changes during the 11th century Manuscript profile
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        295 - Evaluating the quality of electronic services and electronic loyalty and the impact of moderators on online shopping
        Mohsen Zare Ghavaghi Mohsen Firoozbakht Mohammad Kazem Sayyadi
        The present study aims to assess the quality of electronic services and loyalty in online purchases and the effect moderators on electronic customers' satisfaction and trust. The research was questionnaire with Likert scale. In order to validate questionnaires, we refer More
        The present study aims to assess the quality of electronic services and loyalty in online purchases and the effect moderators on electronic customers' satisfaction and trust. The research was questionnaire with Likert scale. In order to validate questionnaires, we referred to scholars of online purchase. SPSS 22 and Smart PLS software were used to analyze data. Results suggest that online shops had a positive effect on electronic trust and satisfaction. Electronic trust and satisfaction influenced on behavioral loyalty while electronic trust affected on attitude loyalty positively. After examining the effect of moderators on electronic trust and satisfaction, it was found out that electronic service quality had no relation with behavioral and attitude loyalty. In addition, our hypothesis on the role of electronic trust moderators in customers' behavioral loyalty was rejected. The relation between electronic trust and electronic service quality moderated online customers' attitude loyalty. The relation between the moderating role of electronic satisfaction and trust constructs showed that electronic service had a significant influence on behavioral loyalty. Customer attitude influenced electronic satisfaction and trust meaningfully. Manuscript profile
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        296 - Assessing the relationship Trust with Job commitment and Organizational commitment in Nishapur public schools teachers
        monireh askarinejad Javad Forqani
        One of the factors critical to the education system, commitment. Evidence suggests that job commitment and organizational commitment, in the organizations of labor is low, which reduces performance. The aim of this study was assessing the relationship trust with job com More
        One of the factors critical to the education system, commitment. Evidence suggests that job commitment and organizational commitment, in the organizations of labor is low, which reduces performance. The aim of this study was assessing the relationship trust with job commitment and organizational commitment in teachers public schools Nishapur . This study was a descriptive-survey that of 357 Nishapur public schools teachers . Finally, Data was analyzed by use of Path-Analyze through Lisrel software. The results showed that trust to management, trust to work team and organizational support has positive and significant relationship with job commitment. On the other hand the trust to work setting and trust to work team has positive and significant relationship with organizational commitment. As well job commitment has a direct effect on organizational commitment. managers can by Clear and visible support of staff , be increased of employees organizational and job commitment. Key words: organizational commitment, job commitment , organizational trust, organizational support Manuscript profile
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        297 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province(
        Niloofar Amousa Mehdi Zakipour
        AbstractBrand associations has a significant effect on brand equity with the mediating role of trust and green satisfaction and today has been considered by many organizations around the world. Numerous researches in the field of measuring and classifying the dimensions More
        AbstractBrand associations has a significant effect on brand equity with the mediating role of trust and green satisfaction and today has been considered by many organizations around the world. Numerous researches in the field of measuring and classifying the dimensions of brand mental association have been done by different researchers, but there is no single opinion about it. The purpose of this study is to investigate the effect of brand mental association on brand equity with the mediating role of trust and green satisfaction of Qazvin Agricultural Bank. In this research, cluster-random sampling method is used to perform a sample of 200 subjects. Cronbach's alpha test was used to confirm the reliability of the assessment tool and also the validity of the questionnaire was confirmed by a number of marketing experts and professors. PLS and SPSS software were used for data processing. Findings indicate a positive effect of brand mental association on brand equity. The results of this study allow bank managers to compare their brand with other banks in order to formulate their marketing strategies, identify their strengths and weaknesses, and finally be able to create a brand of special value. Have a higher competitive market. Manuscript profile
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        298 - Designing the model of organizational adaptability with the approach of trust in government organizations
        Ramin Rezaei Yasan ollah Pour ashraf Mohammad Hemati
        The aim of the current research is to design an organizational adaptability model based on organizational trust in government organizations. This research is a mixed research in terms of practical purpose, in terms of the method of collecting descriptive-survey data. Th More
        The aim of the current research is to design an organizational adaptability model based on organizational trust in government organizations. This research is a mixed research in terms of practical purpose, in terms of the method of collecting descriptive-survey data. The statistical population of the research consisted of 3489 people including managers, experts and experts of government organizations of Ilam province and university professors. Sampling in the qualitative stage was based on a purposeful judgment method and based on the principle of theoretical adequacy, and the required information was completed through interviews with 13 people. In the second stage, the statistical sample was 346 people who were randomly selected from the statistical population. The conceptual model obtained from the qualitative stage was tested by structural equations. The results showed that organizational trust with 4 dimensions and 13 components are effective on organizational adaptability with 5 dimensions and 16 components. Based on the research results, the model obtained from the content analysis stage and the Delphi method was fitted through structural equation modeling and PLS software, and at the end, the final model of trust-based organizational adaptability was presented. Manuscript profile
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        299 - Examine barriers to creativity Elementary Education Teachers Qazvin
        Mohammad Ataee mohammad lotfi celasi
        In educational environments, many factors hinder the actualization of this potential are. Especially those who are students of pattern, Means "teacher." Study to "examine the barriers to creativity in education elementary school teachers Qazvin" is discussed. This resea More
        In educational environments, many factors hinder the actualization of this potential are. Especially those who are students of pattern, Means "teacher." Study to "examine the barriers to creativity in education elementary school teachers Qazvin" is discussed. This research method is descriptive - correlational survey is. Information was also collected through library and field using a questionnaire, After confirming the reliability and validity by faculty advisors In a sample comprising 20 Using Cronbach's alpha to 0/78 are calculated. The research sample of 1450 people, and the sample through Cochran formula, 210 patients estimates, And random sampling method - the class-elected. Data obtained using Pearson correlation and multiple regression analyzes were used. The results showed: how creative the teacher is looking at a relatively high level; Between the variables of self-esteem and job satisfaction of teachers with their creativity, there is a significant correlation, So by reducing the variables, their creativity is also reduced; Also, variables, fear of failure and dominance director, creative teachers, have an inverse relationship, Thus, the increase in these variables, how creative teachers are also reduced. The results of the ANOVA showed, Except for the education variable, other variables do not play a role in how creative teachers. Manuscript profile
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        300 - Presenting the indigenous model of factors affecting the formation of digital trust Using the foundation's data approach and theory
        mohammadreza pakdel Jalal Haghighat Monfared Mansoureh Aligholi
        This article is a report of the research findings to provide an indigenous model and identify factors affecting digital trust by using the foundation&#039;s data approach. In order to achieve this goal and find out the effective factors of forming digital trust, intervi More
        This article is a report of the research findings to provide an indigenous model and identify factors affecting digital trust by using the foundation&#039;s data approach. In order to achieve this goal and find out the effective factors of forming digital trust, interviews were conducted with experts and knowledgeable people in this field. The research method is qualitative-quantitative, and semi-structured and in-depth interviews were used to collect data, and the interviewees were experts in the field of information and digital technology and were selected purposefully, and then the data was analyzed and analyzed, and with the approach of Strauss and Corbin, led to the final model. In this process, 74 concepts and 24 categories were created and grouped into 6 axes. In the quantitative validation part of the model, structural equation modeling method was used. At first, questionnaires were compiled and their validity and reliability were examined. Construct, content, divergent and convergent validity were used to measure validity, and Cronbach&#039;s alpha method and composite reliability were used for reliability, and they were all proven, then distributed among the statistical sample. The statistical sample was 120 managers and experts in the field of information and digital technology. Based on the analysis of the questionnaire data, due to the non-normality of the data distribution, the research model was tested and proved by the partial least squares method with the help of Smart PLS version 2 software Manuscript profile
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        301 - A Survey of the relationship between E-Service qualities and customer loyalty in Mellat Bank
        Syyad Mehdi Alvani Masoud Said Panah
        In the last few years, customer satisfaction has been of major importance to enterprise strategies. The concept of customer isthe center of all activities and the reason for existence of every commercial organization. For this reason some organizations,especially servic More
        In the last few years, customer satisfaction has been of major importance to enterprise strategies. The concept of customer isthe center of all activities and the reason for existence of every commercial organization. For this reason some organizations,especially service providers, have given special attention to service quality and its management.The relationship between e-services quality and customer loyalty has been analyzed in this research. The Independentvariables which are the most important aspects of e-services include: Efficiency, Availability, Fulfillment, and Privacy. TheMediated variables of the study model are: Trust &amp; Customer satisfaction and the dependent Variable is customer loyalty. Allthe data were collected by a 5-score Likert questionnaire. The study samples are 415 customers from Mellat Bank BranchManagement of the 6th district and the Central Branch of Mellat Bank in Tehran. Descriptive and inferential statistics as wellas structural equation modeling (SEM) have been used, for Hypothesis test and Factor analysis of the variables. The Resultsshow that: about 80% of the loyalty variation is predicted by the e-service quality. Therefore, it can be expressed that eservicequality is the reason for customer loyalty. One considerable result of the study is that customer loyalty is mostlyobtained through customer satisfaction rather than trying to gain the customer&rsquo;s trust.So, one of the proposals is: in order to get customer loyalty and finally enhance the profitability, the bank should Manuscript profile
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        302 - The Impact of Organizational Trust on the Success of Knowledge Management System
        Saideh Majidi Kalibari Reza Radfar Abbas Toloie Eshlaghy
        Today, success in the labor market, with the knowledge that an organization can produce, the faster the rate of accumulation of knowledge generated directly related. The aim of this study was to investigate the influence of organizational trust on the success of knowled More
        Today, success in the labor market, with the knowledge that an organization can produce, the faster the rate of accumulation of knowledge generated directly related. The aim of this study was to investigate the influence of organizational trust on the success of knowledge management systems. The research population consisted of 95 middle and senior managers, experts and users knowledge management system and the enumeration method be used to collect the data. To assess this, a conceptual model based on the literature review and questionnaire design used. Path analysis was used to examine the relationship between the variables of the model in the context of structural equation modeling (software PLS) has been used. It is necessary to confirm or reject the hypothesis of coefficients and standard errors for all the confidence coefficient of 95% and 5% levels respectively. The results showed that the different dimensions of organizational trust, horizontal trust in the largest share in the success of knowledge management systems. Manuscript profile
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        303 - Exploring the Relationships among Service Quality, Satisfaction, Trust and Loyalty of Customers (Case Study: Transportation Companies of Tehran)
        Syyad Ali Akbar Ahmadi Hamid Reza Askari Dehabadi
        Most of authors have emphasized on importance of trust in creation of organizational success. Organizations and companies must know how trust-building acts as a transactional process and what are the effects of policies and activities of organization on the level of cus More
        Most of authors have emphasized on importance of trust in creation of organizational success. Organizations and companies must know how trust-building acts as a transactional process and what are the effects of policies and activities of organization on the level of customer trust. This is a proved fact that trust-building activities are taken into account as an excellent way for increasing of profit. The purpose of this study is exploring the relationships among service quality, satisfaction, trust and loyalty of customers of transportation companies. All of these variables have significant effect on performance of transportation companies. The data were collected using a designed questionnaire. These questionnaires were distributed among the passengers of transportation terminals. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used for testing of hypotheses. All of hypotheses were accepted. This study has useful implications in area of service quality, satisfaction, trust and loyalty of customers Manuscript profile
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        304 - Investigating the Role of Servant Leadership in Promoting Organizational Trust: A Survey of Employees of Tax Affairs Offices of Guilan Province
        Saeed Bagher Salami Hamidreza Rezaei Kalidbari Akbar Hassanpour
        Public employee's trust in organizations in many countries is declining and one of mechanisms that may improve trust in these organizations is using servant leadership. Accordingly, the present paper aimed to include servant leadership measurement and prioritize its dim More
        Public employee's trust in organizations in many countries is declining and one of mechanisms that may improve trust in these organizations is using servant leadership. Accordingly, the present paper aimed to include servant leadership measurement and prioritize its dimensions in terms of impact on trust, and measurement of trust in Tax Affairs Offices of Guilan province. To achieve these goals, the question is raised whether there is any significant relationship between servant leadership style and establishing trust in the organization under study. To answer this question, the researchers designed a model, and using a correlation-descriptive model, probed the corresponding hypotheses. Each of the concepts were operationalized and the data were collected using a questionnaire. Data analysis confirmed the hypotheses and showed a significant relationship between servant leadership dimensions and establishing trust in Tax Affairs Offices of Guilan province. The desirability of the dimensions and components of research were ranked and based on the ranking recommendations are presented. Manuscript profile
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        305 - The Impact of Organizational Justice on Organizational Commitment the Mediating Role of Organizational
        Nasrin Jazani Sharokh Soltani
        The present research aims to investigate the impact of organizational justice on organizational commitment by focusing on the intermediacy role of organizational trust. The present research in terms of method is a descriptive research and considering the aim, is operati More
        The present research aims to investigate the impact of organizational justice on organizational commitment by focusing on the intermediacy role of organizational trust. The present research in terms of method is a descriptive research and considering the aim, is operational. Statistical population for this research is the employees of state offices in south part of West Azarbaijan province which by using a random sampling and Cochran's formula we chose 322 people as the capacity of the sample. Data collection tools standardized questionnaires organizational justice, organizational commitment, organizational trust, Due to the possibility of returned questionnaires, 350 questionnaires were distributed. The population of people responded to the questionnaire. After answering samples were collected questionnaires. We analyzed the information by Structural Equation Modeling (SEM) method with SPSS and LISREL software. The results of this research showed that organizational justice, other than having a direct effect can affect the organizational commitment indirectly by the organizational trust. Manuscript profile
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        306 - Identify solutions to overcome barriers to women's job improvement in governmental organizations(Case Study: Tax Qazvin)
        Zohreh Maleki Mohammad Ataee
        The present study aimed at identify ways to remove barriers to women&rsquo;s job development in governmental organizations. Variables of this research include develop organizational justice, training courses for Learning management skills, Strengthen self confidence, St More
        The present study aimed at identify ways to remove barriers to women&rsquo;s job development in governmental organizations. Variables of this research include develop organizational justice, training courses for Learning management skills, Strengthen self confidence, Strengthen risk-taking, presence of informal communication networks, participation of women in decision-making and women&rsquo;s job development. The present research was functional in terms of purpose. The data was gathered using questionnaire and simple random sampling of questionnaire and field approach. The sample population in this study consisted of all female employees State Tax Organization of Qazvin and about 123 acceptable samples was collected. The data analysis was done using Chi-Square test and one-sample t-test in SPSS software . The results show that there is a significant relationship between develop organizational justice, training courses for Learning management skills, Strengthen self confidence, Strengthen risk-taking, presence of informal communication networks, participation of women in decision-making and women&rsquo;s career development. Manuscript profile
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        307 - Investigating the Impact of Social Responsiveness on Customer Loyalty by Mediating Satisfaction, Trust
        Mohsen Seidabadi Javad Mehrabi
        The main purpose of this research is to investigate the effect of social responsibility on customer empowerment through mediation of satisfaction, trust . In this research, using written sources and reviewers, as well as reviewing the history of researches and articles More
        The main purpose of this research is to investigate the effect of social responsibility on customer empowerment through mediation of satisfaction, trust . In this research, using written sources and reviewers, as well as reviewing the history of researches and articles of valid journals, the conceptual model of research extraction, and social accountability as an independent variable, satisfaction and trust as an intermediary variable and customer loyalty as a dependent variable in the conceptual model of the research, Then, with the help of a supervisor, a standard questionnaire was prepared. To determine the validity of face and structure validity, the Cronbach's alpha coefficient was used to measure the reliability of the questionnaires. The statistical population of this research is referring to branches of Qazvin's business and nation's banks. Due to the uncertainty of the number of clients, the Cochran sampling formula has been used. The sample size was estimated to be about 196 clients, and with the prediction of possible loss, 210 distribution questionnaires were completed and finally 200 questionnaires were completed and collected, The required data were collected and analyzed using descriptive techniques and SPSS software and inferential statistics techniques using pls statistical software. Findings indicate that all research hypotheses in which there is a significant relationship between dimensions The independent variable of the research and the mediator variable, as well as the relationship between the mediator variable and the dependent variable, were evaluated and all confirmed. Manuscript profile
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        308 - The Influence of Social Media on Brand Commitment and Brand Loyalty
        Mohammad Ali Abdolvand Elham Honarisharif
        Purpose :Taking the perspective of the brand community building plus the brand trust, brand commitment and loyalty literatures, our goal is to show how brand communities based on social media influence elements of the customer centric model (i. e., the relationships amo More
        Purpose :Taking the perspective of the brand community building plus the brand trust, brand commitment and loyalty literatures, our goal is to show how brand communities based on social media influence elements of the customer centric model (i. e., the relationships among focal customer and brand, product, company, and other customers), brand trust, brand commitment and brand loyalty among Novin-leather customers. Methodology &ndash; A survey was conducted based on empirical study with 334 respondents among Novin-leather customers from their platforms (http://www.novinleather.com/) In the spring of 1393. Findings : We find that brand trust has a fully mediating role in converting the effects of enhanced relationships in brand community to brand loyalty and brand commitment in social media. Originality/Value &ndash; On the base of customer centric model of brand community we show how this brand community could affect brand elements and loyalty and commitment in social media and we explain the effects of centric model&rsquo;s elements on trust, commitment and loyalty. Manuscript profile
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        309 - Relationship between Employees' Perceived Trust in Managers and Employees Performance (Case Study: Islamic Azad University, Qazvin Branch)
        Fatemeh Farajian
        Trust is an important aspect of human relations, paving the way for the participation and cooperation among society members. Trust is the master key in management and a challenging issue facing today and tomorrow&lsquo;s managers. Drawing on Robbins perspective, this st More
        Trust is an important aspect of human relations, paving the way for the participation and cooperation among society members. Trust is the master key in management and a challenging issue facing today and tomorrow&lsquo;s managers. Drawing on Robbins perspective, this study elaborates on t trust and dimensions of trust and to show the impact on the performance of trust Kreitner model was used. The staff and managers in Qazvin Azad University participated as research population in this study. Research type is applied research and research method is correlation and associational research method. Data collection method has been surveying method (Using questionnaire with&nbsp; questionnaire validity being&nbsp; evaluated and confirmed by type Likert and questionnaire reliability being n evaluated and confirmed by Coronbach&lsquo; alpha) and scientific and specialized library method. For information analysis, statistical descriptive and inferential methods were used. It was concluded that there are significant relationship between dimensions of trust and employees performance. Manuscript profile
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        310 - A Study on the Role and the Effect of Staff's Individual Factors on the Quality knowledge Sharing
        Mohammad Soleymani Jafar Barzegar Qarabag Jafar Sadeq Feyzi Yosef Pashazadeh
        Knowledge sharing is an important step in knowledge management whereby knowledge is exchanged among individuals. During this process explicit or tacit knowledge can be passed from one to another with the possibility of creating new knowledge.&nbsp; Excellent knowledge s More
        Knowledge sharing is an important step in knowledge management whereby knowledge is exchanged among individuals. During this process explicit or tacit knowledge can be passed from one to another with the possibility of creating new knowledge.&nbsp; Excellent knowledge sharing leads to development and improved service quality in organizations. However, to obtain the competitive advantages in public organizations, providing quality services to the society members must be strongly considered. Many effective factors contributing to knowledge sharing have been already identified in previous studies. However they focused on technological and organizational aspects rather than individual aspects of knowledge sharing. Therefore, we studied the individual aspects involved in the quality of knowledge sharing. The correlation between awareness, motivation, personality and trust in knowledge sharing was studied. Our results showed a direct and significant correlation between each of above -mentioned individual factor with quality of knowledge sharing (Correlation coefficient: 0.826, 0.796, 0.722 and 0.245 respectively, P&lt;0.01) confirming our hypothesis. Manuscript profile
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        311 - The Role of Employees' Trust in Managers (Vertical Trust) on the Success of Knowledge Management System
        Saeede Majidi Meysam Majidi
        In recent years, trust between managers and employees has been highly regarded for reasons that have affected the organization's impact and success. The purpose of this research, which is done, is to examine the effect of employees' trust on managers (vertical trust) on More
        In recent years, trust between managers and employees has been highly regarded for reasons that have affected the organization's impact and success. The purpose of this research, which is done, is to examine the effect of employees' trust on managers (vertical trust) on the success of the knowledge management system. This research was conducted with the aim of investigating the role of employees' trust in managers on the success of knowledge management in one of the ICT domains of Tehran in 2015. To elaborate a conceptual model, theories and models related to topics and research backgrounds have been extensively studied and a model that verifies the trust between managers and employees (vertical trust) and the success of the KM system, their interdependent design. Analysis has been analyzed. The statistical population of the present study consisted of 75 high and medium managers and experts and users of knowledge management system. Sampling method was used for data collection. The results showed that there is a positive and significant relationship between vertical trust and the success of management knowledge in the field of ICT. It was also concluded that trust, the factor affecting vertical trust has the lowest correlation and evaluation, the factor affecting vertical trust with the highest correlation with the success of knowledge management knowledge. Manuscript profile
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        312 - The Impact of Brand Equity on Consumer Loyalty
        Mohammad Mahdi Parhizkar Saeed Ramezani Vahid Reza Halvaeiha
        All company&rsquo;s activities aimed to earn more profit; in fact it is the ultimate goal for them. But If you want permanent profit you have no choice except of obtaining strategies that lead to consumer loyalty .Of course it is a very difficult target nevertheless the More
        All company&rsquo;s activities aimed to earn more profit; in fact it is the ultimate goal for them. But If you want permanent profit you have no choice except of obtaining strategies that lead to consumer loyalty .Of course it is a very difficult target nevertheless these companies have some useful advantages like their brand equity that they can leverage them to achieve this goal. So in this study we tried to examine the impact of brand equity on consumer loyalty. For this reason a survey is undertaken among 160 customers of the three companies in food industry (in Iran). Results of the test of conceptual model indicate that in this case we have no reason to contradict the direct relationship between Brand Reliability and Brand Perception Value and consumer loyalty, and we have found no direct relationship between Brand Image and Brand Reputation and consumer loyalty. Manuscript profile
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        313 - Identify Factors Affecting the Development of Electronic Banking (using the Delphi technique)
        Latif Emami Farshid Namamian
        The aim of this study was to identify factors affecting the development of electronic banking at National Bank branches in Ilam So better keep pace with the demands of the customers.The method used in this research is qualitative method.The population of the research ma More
        The aim of this study was to identify factors affecting the development of electronic banking at National Bank branches in Ilam So better keep pace with the demands of the customers.The method used in this research is qualitative method.The population of the research management and banking experts have estimated that 12 people were selected using a sampling method Hdfmndtdad. The questionnaire (open ended) and variables affecting e-banking and conceptual model are derived using the Delphi technique and include: Ease of use,Beuseful,Customerconfidence,Attitude And Subjective norms. The results showed that Ease of use,Be useful,Customer confidence, Attitude And Subjective norms The growth of e-banking subsidiaries of the National Bank of Ilam province have an impact on customers. Manuscript profile
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        314 - Study the Relationship between Quantum Management with Job Satisfaction and Organizational Trust
        Ramin Sadeighi Bahram Asghari Aghdam Ali MAhjob
        The purpose of this study is relationship between quantum Management with Job Satisfaction and Organizational Trust among high school teachers of Hashtrood city. This research uses descriptive - correlational questionnaire was conducted. high school teachers of Hashtroo More
        The purpose of this study is relationship between quantum Management with Job Satisfaction and Organizational Trust among high school teachers of Hashtrood city. This research uses descriptive - correlational questionnaire was conducted. high school teachers of Hashtrood city were statistical population of 175 people , of which; 120 people were selected by using the Cochran's formula and were chosen by Simple Random sampling method. Research instruements consisted of: a self-made questionnaire of quantum Management with 21 items, Smith et al (1969) Job Satisfaction questionnaire with 61 items and Alonen et.al (2008) Organizational Trust questionnaice with 49 items. Collected date was analyzed using regression analysis, Pearson correlation coefficient, and Spearman coefficient. Findings showed that observed "r" at p&le;0/05 shows a positive and significant correlation between quantum Management with Job Satisfaction and Organizational Trust among high school teachers of Hashtrood city. Also, observed "r" at p&le;0/05 showed a positive and significant correlation between quantum Seeing, quantum thinking, quantum feeling, quantum Knowing, Quantum Acting, quantum Trusting, Quantum Being and Job Satisfaction and Organizational Trust among high school teachers of Hashtrood city, and There is a direct relationship (with coefficient 0/742) between Job Satisfaction and Organizational Trust of teachers. Manuscript profile
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        315 - The effects of psychological capital on organizational trust in the supportive space between staff and management Planning
        Qolam Reza Sheisi Reza Khoshcima Mohammad Qafarifard
        &nbsp; The study on the effect of psychological capital on the relationship between perceived organizational support and organizational trust has been organized among employees who applied research, descriptive and correlational field. Management and Planning Organizati More
        &nbsp; The study on the effect of psychological capital on the relationship between perceived organizational support and organizational trust has been organized among employees who applied research, descriptive and correlational field. Management and Planning Organization study population consisted of all employees that using Morgan table, 290 individuals were selected as sample. Data analysis was performed using structural equation modeling components of psychological capital as moderator variables moderated the impact of organizational support on organizational trust them. After analyzing the data, it was clear that the increase in each indicator of organizational support, organizational management and planning leads to increased confidence in the organization. The survey results show that all four components of psychological capital has a significant effect on the perceived support and organizational trust.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manuscript profile
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        316 - The effect of trust, self-efficacy, motivation and five-personality traits on the tacit knowledge sharing behavior
        Farzad Zaree Marzieh Heydari
        The purpose of this study was to investigate the effect of trust, self-efficacy, and motivation and five-personality traits on the tacit knowledge sharing behavior. The research method is descriptive and quantitative research in terms of applied purpose and method of da More
        The purpose of this study was to investigate the effect of trust, self-efficacy, and motivation and five-personality traits on the tacit knowledge sharing behavior. The research method is descriptive and quantitative research in terms of applied purpose and method of data collection and data collection. The statistical population of the study is Euclid school principals and teachers. To select the sample size, using the Cochran formula with a community of 900 people, 270 were selected by proportional or volume sampling method. Survey data and questionnaire tools were used to collect the research data. A total of 300 questionnaires containing 5 variables on the Likert scale were distributed. 287 questionnaires were filled out with follow-up and 17 incomplete questionnaires. Finally, data analysis was performed on 270 questionnaires. In order to investigate the validity of the questionnaire, content validity method was used by experts and formal validity, for reliability of the questionnaire, Cronbach's alpha test and for verifying the construct validity of the research tool, confirmatory factor analysis was used using the spss and Amos software. The results of this study showed that there is a positive and significant relationship between trust, self-efficacy, motivation, extraversion, emotional stability, conscientiousness and conscientiousness, agreeableness, openness and acceptance of experience, with the sharing behavior of tacit knowledge. Manuscript profile
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        317 - The mediating role of job engagement and organizational trust in the relationship between organizational culture and job satisfaction of teachers in Sama schools in Fars province
        Elham Mohebbi Marzieh Heydari
        The purpose of this study is to investigate the mediating role of job engagement and trust in relation to organizational culture with job satisfaction of teachers in Sama schools in Fars province. The present study is descriptive and correlational in terms of applied pu More
        The purpose of this study is to investigate the mediating role of job engagement and trust in relation to organizational culture with job satisfaction of teachers in Sama schools in Fars province. The present study is descriptive and correlational in terms of applied purpose and method. The statistical population of the present study was all teachers in Sama schools in Fars province (1025 people). According to Cochran's formula, a sample size of 205 people was obtained. To collect information from questionnaires job satisfaction of Minnesota (2009), Hofstede Organizational Culture (1991), Payne Organizational Trust (2003), and Schaufeli job engagement (2003) were used. Content validity and reliability of the questionnaires were checked and confirmed. SPSS21 and SmartPLS3 software were used to analyze the data. The results showed that there is a relationship between job engagement, organizational trust and organizational culture with job satisfaction. job engagement and trust also mediate the relationship between organizational culture and teachers 'job satisfaction. Manuscript profile
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        318 - The survey of relationship between responsibility and problem-salving styles among sixth grad student of Shahindezh in 1392-1393 academic year
        Hamideh Farzi Heydar Ali Zareie
        This research was accomplished in order to consider the relationship between responsibility and problem solving styles sixth (elementary) grad students.The research is a descriptive - correlational study. Research&rsquo;s statistical sample includes 234 six grade studen More
        This research was accomplished in order to consider the relationship between responsibility and problem solving styles sixth (elementary) grad students.The research is a descriptive - correlational study. Research&rsquo;s statistical sample includes 234 six grade students (122 girls and 112 boys) who were educated in Shahindezh&rsquo;s schools during 92-93 educational year. The sample members were chosen by classified random sampling. For the measuring theresponsibilityand the students&rsquo; problem solving styles, researcher used students responsibility questionnaire and Heppner &amp; Peterson problem solving questionnaire. According to &ldquo;Pearson correlation coefficient&ldquo;, there is a positive and meaningful relation between the responsibility and the ability of solving the problems among Shahindezh students.&nbsp; &ldquo;T-test&rdquo; results indicates that in terms of responsibility, there is a meaningful difference between the boys and the girls. Compared to the boys, the girls are at a higher level. On the other hand, &ldquo;Multivariate analysis of variance (MANOVA)&rdquo; showed that considering the problem solving styles, there is no difference between the girls and the boys. Manuscript profile
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        319 - Designing a Model of Knowledge Sharing among Faculty Members of Universities
        Mitra Sadoughi Parivash Jafari Alireza Kiamanesh Esmaeil Kazempour
        The aim of the present study is to provide knowledge sharing model based on individual and organizational factors related to faculty members of Islamic Azad universities of Mazandaran province. The research method of the study was the mixture of qualitative and quantita More
        The aim of the present study is to provide knowledge sharing model based on individual and organizational factors related to faculty members of Islamic Azad universities of Mazandaran province. The research method of the study was the mixture of qualitative and quantitative (Structural Equation Modeling correlation) method. The research population was all of faculty members (1/719 members) in the Islamic Azad universities of Mazandaran province in region 3. Samples of qualitative research were 25 faculty members with experience in teaching and research, and 326 faculty members who were selected through a multistage cluster sampling as the quantitative samples. To measure the quantitative variables, we used a questionnaire with 72 questions. The reliability of the questionnaire is 0.93. Content and face validity of the questionnaire determined by helping of assistant, advisor and other expert professors. We used quantitative data obtained from the structural model and regression SPSS and Lisrel software for the analysis. The results showed that the status of knowledge sharing in university is moderate. Also Individual factors influencing knowledge sharing were teaching materials, perception, knowledge self-efficacy and Individual factors were structural social capital, relation social capital, cognitive social capital, organizational communication, organizational structure, organizational culture, and IT infrastructure and reward system. Finally, we found that the contribution of individual factors on knowledge sharing is more than organizational factors. With respect to these factors and the contribution of each of them the final model was presented. Manuscript profile
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        320 - Identification and Priories of social factors affecting women's job satisfaction (Case Study women employed In Ministry of Education Eslamabad Gharb)
        Ali Moradi Laila Dastghaib
        One of the issues studied by social science thinkers is the study of dissatisfaction among various sections of society, especially working women. This study investigates the social factors affecting the life satisfaction of women working in education in Eslam Abad-e-Gha More
        One of the issues studied by social science thinkers is the study of dissatisfaction among various sections of society, especially working women. This study investigates the social factors affecting the life satisfaction of women working in education in Eslam Abad-e-Gharb. The method of this research is applied and due to the Due to the quantitative nature of the study the survey method has been used. The statistical population of women working in education of Eslam Abad-e-Gharb city in 1398 was 1790 people. Using Cochran sampling formula, 384 people were studied by simple random sampling method using a questionnaire. Formal validity was used for the validity of the research instrument and Cronbach's alpha was used for reliability. The collected data were analyzed using SPSS statistical software and statistical tests such as Pearson correlation and multiple Were conducted. The results show that the variables of feeling of security (r = 0.226), social justice (r = 0.450) and the level of trust (r = 0.216) had a significant effect on life satisfaction of women working in education in West Islamabad. the results of the coefficient of determination show that the above three variables together could explain 0.42% of the changes of the dependent variable Manuscript profile
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        321 - social health survey of households in Tabriz metropolis
        Ali Panahi Arghavan Elmi
        Social health is the ability to effectively and efficiently perform social roles without harming others, and in fact, it is an evaluation of the individual's conditions and work in society. The general purpose of this study was to predict the social factors related to t More
        Social health is the ability to effectively and efficiently perform social roles without harming others, and in fact, it is an evaluation of the individual's conditions and work in society. The general purpose of this study was to predict the social factors related to the social health of households in Tabriz city. Social health is not only a biological issue and social factors also play an effective role in determining the health level of people. The research method was a survey and the data collection tool was a questionnaire. The statistical population is the households of the city of Tabriz, whose number was equal to 428,009. According to the sample size formula, the number of 326 sample households was determined. The sampling method was a multi-stage cluster. The results of the regression analysis showed that among the predictor variables, four variables of religious beliefs, feelings of hopelessness, social trust and spending leisure time remained in the final model and these variables explained 22% of the variance of the social health variable. Manuscript profile
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        322 - Factors Affecting Emotional Divorce of Spouses in Kashan
        Assadollah Babaeifard ehsan sanatkar
        Emotional divorce is an important issue that has been considered by social scientists in recent years. The present study investigated &nbsp;the factors affecting the emotional divorce of spouses in Kashan city. In this research, the theories of Winch, Hill, Bowerman, St More
        Emotional divorce is an important issue that has been considered by social scientists in recent years. The present study investigated &nbsp;the factors affecting the emotional divorce of spouses in Kashan city. In this research, the theories of Winch, Hill, Bowerman, Sternberg, Marquez and Chalabi have been used. The research method in this research was survey and the research tool was a researcher-made questionnaire. The statistical population of the study included &nbsp;couples in Kashan city and a questionnaire was distributed among 330 of them. The validity of the research was confirmed by the agreement of experts in the field of social sciences and the reliability of the concepts in the research based on Cronbach's alpha coefficient of 859%. The findings of the present study show that the rate of emotional divorce in the range of 1-5 is 1.93, which indicates a favorable situation. The results of the correlation test show that there is a significant relationship between life satisfaction, religiosity, expectations of the role of spouse, mutual respect between spouses, social support, premarital knowledge, violence in marital life and trust in the spouse with emotional divorce . Also, based on regression analysis, among the variables included in the equation, the variables of trust in spouse, religiosity, life satisfaction and support from the spouse have been reported as the most influential variables on emotional divorce. Manuscript profile
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        323 - Sociological Study of the Factors Affecting Social Trust of the Country's Religious Minorities (Case study: Zoroastrian community in Tehran)
        Seyedeh Hakimeh Hashemi Seyed Reza Salehi Amiri Shahla Kazemipour Meysam Mousaaei
        The main purpose of this study is to investigate the social factors affecting social trust of Zoroastrians community of Tehran. In this study, different theorists of trust are presented at three levels: micro, middle and macro and at three dimensions; interpersonal trus More
        The main purpose of this study is to investigate the social factors affecting social trust of Zoroastrians community of Tehran. In this study, different theorists of trust are presented at three levels: micro, middle and macro and at three dimensions; interpersonal trust, generalized trust and institutional trust, and finally the theories of Putnam, Giddens, Coleman, Inglehart, Sztompka, Offe and Johnson have been selected as the theorical framework for the research. The research method in this study is survey, multi-stage cluster sampling and data collection tool is a questionnaire. The population of the study consisted of all Zoroastrians living in Tehran, which is about 7,000 people, according to the Zoroastrian Association of Tehran. The sample size was 191, using Cochran formula and 211 questionnaires were collected for further assurances. The results show that 20/9% of the respondents have a low level, 52/4% have a moderate level and 26/7% have a high level of social trust. In terms of Interpersonal trust, 19/7% were at the low level, 56/7% at the intermediate level and 23/6% at the the high level. In terms of Generalised trust, 13/5% were at the low level, 61/4% at the intermediate level and 25/1% at the the high level. In terms of Institutional trust, 12/9% of the respondents were at the low level, 51/5% at the intermediate level and 35/6% at the the high level. In this study, the relationship between socioeconomic status variables, feeling of social security, life satisfaction, feeling of discrimination and social exclusion with significant social trust and factors of feeling of discrimination and social exclusion were indentified as having the most influence on social trust, but the relationship between the variables of personal characteristics (other than age) with social trust has been rejected. Finally, the variables of feeling of discrimination, social exclusion and age that were inversely correlated with social trust, social trust driving factors and socioeconomic status factors, feeling of security and life satisfaction were indentified as tensile factors of social trust. The results of regression test of this research showed R2 (0/335) that 33/5% of the dependent variable changes are explained by independent variables of this study. Manuscript profile
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        324 - Investigating the factors affecting trust in online news with emphasis on Instagram from the perspectives of experts and social media experts
        Nazanin Rouzbahani Somayeh Tajik Esmaeili
        The virtual space in shaping and producing thoughts, interpretation, events, and subsequent analyses, especially in conveying the news of all false or factual occurrences, is to reduce the importance of time and place in creating mistrust and confidence alongside the na More
        The virtual space in shaping and producing thoughts, interpretation, events, and subsequent analyses, especially in conveying the news of all false or factual occurrences, is to reduce the importance of time and place in creating mistrust and confidence alongside the national media.Therefore, with the aim of examining the factors affecting users 'trust in Instagram news published among 168 experts and editors of IRNA, ISNA, Mehr and Mehr Reporters' Club, the researcher calculated the researcher-made questionnaire with validity method. Alpha Cronbach 982. Research.The theoretical framework of this research is: Daniel Bell's information society, Manuel Castells' network society, Katz's use and satisfaction, James Coleman's trust, Morten Doch's trust and interactions. Inferential findings from the hypothesis test are also the form and type of information on Instagram compared to the national media, personal characteristics, speed and accuracy and honesty and the presence of celebrities and the lack of dependence of news on government agencies and institutions, recent news on Instagram He trusts various published news. Manuscript profile
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        325 - Analysis of social trust status and its dimensions Among the students of Islamic Azad University of Tehran
        Somayeh Tajik Esmaeili
        The present study was designed and conducted to analyze the status of social trust and its dimensions among students of the Islamic Azad University of Tehran.The research method is descriptive and is a questionnaire with survey technique and measurement tool. For this p More
        The present study was designed and conducted to analyze the status of social trust and its dimensions among students of the Islamic Azad University of Tehran.The research method is descriptive and is a questionnaire with survey technique and measurement tool. For this purpose, a sample of 400 people from all students of the Islamic Azad University of Tehran in 1398 (282,515 people) was selected and the 25-item "Social Trust" questionnaire of Saffarinia and Sharif (2010), including five indicators of honesty, frankness, cooperative tendencies, Confidence and trust, adapted from Johnson's theory, responded. Analysis of the research data showed that the general status of "cooperative tendencies" in the studied students was evaluated with an average of 3.90 above average and high. The overall status of "frankness" with an average of 3.34 slightly above average (3), the general status of "honesty" with an average of 3.07 on average, the general status of "confidence" with an average of 2.95 in the average of 3 have been seen and evaluated. The overall status of social trust was observed by the students with an average of 3.38 above average.Findings also indicate that only in "trust" of the indicators of social trust between male and female students is seen a significant difference (sig &lt;0.05), trust in male students was higher. Manuscript profile
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        326 - Analyzing the effects of social trust on tax culture (Case study of taxpayers in Nowshahr and Chalous)
        Ebrahim Hosseini norian Ali Rahmani Sefollah Farzaneh
        one of the sources of government revenue is tax revenues, understanding the tax culture is an absolute necessity in scientific research or applied planning. Therefore, this article was conducted to investigate the relationship between social trust and tax culture. The r More
        one of the sources of government revenue is tax revenues, understanding the tax culture is an absolute necessity in scientific research or applied planning. Therefore, this article was conducted to investigate the relationship between social trust and tax culture. The research method was survey and the necessary information was collected using a questionnaire. All taxpayers referring to the tax office of Nowshahr and Chalous cities were selected as the statistical population, whose number is equal to 24,500 people. The sampling method is stratified and the sample size according to Cochran's formula is 400 people.&nbsp;The findings show that the average tax culture is 3.59. Organizational performance and justice has the lowest and the desire to pay taxes has the highest average. The average social trust is equal to 3.09. Fundamental trust has the highest (3.34) and institutional trust has the lowest (2.95), the average. The results show that there is a significant correlation between social trust and its dimensions with tax culture. Their correlation coefficient is 0.766. The more social trust there is, the greater the level of tax culture among them. The fundamental trust dimension has the highest correlation (0.727) and the generalized trust dimension has the lowest correlation (0.703) with the tax culture. About 34% of changes in tax culture can be explained by social trust. The result is that more attention to trust, whether in the form of social trust or institutional or abstract trust, can play a role in increasing tax actions and reducing tax evasion. Therefore, in order to strengthen and promote the tax culture, it is necessary to increase social trust. Individuals perform tax actions because they have good social relationships or trust in each other because of their trust in the government or tax officials. Manuscript profile
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        327 - The role of media in Iranian citizens' trust in goods produced in Iran(Study among the citizens of District 18 of Tehran)
        Nariman Montaser Neda Soleymani
        Social media is one of the important tools in informing people and changing their mentality. Consumption of domestic goods and support of domestic products has an important role in the growth and development of domestic industries and also affects macroeconomic variable More
        Social media is one of the important tools in informing people and changing their mentality. Consumption of domestic goods and support of domestic products has an important role in the growth and development of domestic industries and also affects macroeconomic variables. The present study aims to determine the role of the media in the trust of Iranian citizens in goods produced in Iran among the citizens of Tehran's 18th district. The applied research method was standard questionnaires according to the type of survey and data collection tools. The statistical population was citizens of district 18 of Tehran and the sample size was 384. The sampling method was cluster random. Pearson and regression tests were used to measure the relationship between research hypotheses. The results showed that the impact of personal social media on the trust of Iranian citizens is 51.8%, the impact of social media on the trust of Iranian citizens is 46.3% and the impact of traditional media on the trust of Iranian citizens is 35.7%. Given the positive sign of the beta coefficient, the direction of this effect was positive. Manuscript profile
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        328 - Investigating the Role of Political Trust and Religious Beliefs in Political Development (Case Study of Bandar Gaz)
        Jafar Mallah Abolghasem Heidarabadi Sefollah Farzaneh
        Bandar Gaz city has not grown significantly in the field of political development and the level of political participation and activity of political parties in it is low. Political development is influenced by social and cultural factors, including political trust and r More
        Bandar Gaz city has not grown significantly in the field of political development and the level of political participation and activity of political parties in it is low. Political development is influenced by social and cultural factors, including political trust and religious beliefs. The present article aimed to analyze the effects of political trust and religious beliefs on political development. The research method was survey and information was collected using a questionnaire. All people over 15 years old in Gaz port have been selected as the statistical population, which is equal to 36785 people. The sampling method is multi-stage cluster and the sample size according to Cochran's formula is 380 people. The measurement tool has a formal validity and its reliability for the political development variable is equal to 0.790.The findings show that the average political development is 2.01, which is a higher than average number. The dimension of political participation with an average of 2.31 has the highest average and the dimension of political freedom with an average of 1.76 have the lowest value among the dimensions of political development. The variables of religiosity and political trust have a positive and direct relationship with the level of political development. The results of multivariate regression show that 33.9% of the changes in political development are explained by variables. Religiosity has the least effect and political trust has the most effect on political development. Therefore, the role of political trust and religious beliefs in increasing and accelerating the political development of Gaz port should be considered. Manuscript profile
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        329 - Investigating the relationship between social trust and online provision of essential goods and services among households living in Natanz in 2021
        Mahnaz Jalili Bal Fateme Sadat Mashhadi
        the rapid development of the internet has provided new opportunities like providing &lrm;essential goods and services in the internet . in this important matter , several factors are &lrm;involved which one of which is social trust and its dimensions . the purpose of th More
        the rapid development of the internet has provided new opportunities like providing &lrm;essential goods and services in the internet . in this important matter , several factors are &lrm;involved which one of which is social trust and its dimensions . the purpose of this study &lrm;was to investigate the relationship between social trust and internet preparation of essential &lrm;goods and services among Natanz households . the method of this research in terms of &lrm;objective is applied and in terms of time is cross - sectional and data collection method is &lrm;survey . the population of this study is 15 thousand households in Natanz , with a sample &lrm;size of 400 people with cochran formula that was selected by cluster method and random &lrm;sampling method . the research tool is a researcher - made questionnaire whose validity &lrm;was confirmed by the professors of the community and its reliability was confirmed by &lrm;Cronbach 's alpha 0/76 . using SPSS software , the following results were obtained : there is &lrm;a significant relationship between individual and institutional trust by buying online &lrm;shopping , durable and durable goods and receiving services . according to the meaningful &lrm;relation between institutional social trust and online shopping , strengthening of trust &lrm;building processes by institutions is necessary&rlm; .&rlm; Manuscript profile
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        330 - The relationship of trust in online social networks in the tendency to create support campaigns (case study: women of Mako city )
        Zahra Abbasalizadeh Mohammad Abbaszadeh mahran samadi Mahmoud Elmh
        With the spread and increasing trust in virtual networks, these networks have assumed an important role in creating virtual campaigns. According to their facilities, virtual social networks allow users to create different campaigns by reaching a larger part of society. More
        With the spread and increasing trust in virtual networks, these networks have assumed an important role in creating virtual campaigns. According to their facilities, virtual social networks allow users to create different campaigns by reaching a larger part of society. The purpose of this research is to study the relationship between trust in social networks and the creation of virtual campaigns. The research method was a survey and a questionnaire tool was used to collect data. The statistical population of the research consists of women over 15 years of age living in Mako city in 1400, who were selected as a sample by using a simple random sampling method. The findings show that there is a direct significant correlation between the characteristics of virtual social networks (self-centeredness of users, lack of official supervision and censorship of content, cosmopolitan motives) and trust in these networks and the tendency to create support campaigns. The above variables in the regression model have been able to explain 0.33 of the changes in the tendency to create support campaigns. Manuscript profile
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        331 - Examination of social factors related to organizational commitment of employees of Melli Bank
        Bahlol Novin Anarjan Mahmood Elmi
        This study aimed to determine the relationship between social factors (social reliance, corporate partnerships, network of relationships, organizational justice) with the commitment of employees of Melli Bank branch province. The population of study includes all formal More
        This study aimed to determine the relationship between social factors (social reliance, corporate partnerships, network of relationships, organizational justice) with the commitment of employees of Melli Bank branch province. The population of study includes all formal and informal employees (queue and administrative) of branches of Melli Bank of Azerbaijan (1820 people), who were randomly stratified in two categories: managers and employees, Thesample size of 326 employees of the branches of Melli Bank of East Azerbaijan Province had formed 4.6% of the 15 women and 311 men were equal to 95.4. 111 people (equals to 34 percent of a sample) has management positions and 215 equals to 66%) has executive positions. In this study, a standard questionnaire was used as a measurement tool. The results obtained in this study show that, there is a meaningful relationship between organizational commitment and organizational trust, organizational partnerships, organizational justice, the network of relationships and positions. But there was no significant difference between organizational commitments based on gender segregation. According to the results of the present study, in order to raise the level of commitment, organizations must strengthen trust, partnership, network of relationships and fairness is necessary. &nbsp; Manuscript profile
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        332 - The Study of the relationship between social capital and organizational commitments among Tabriz Islamic Azad University employees
        Mahmoud Elmi Firouz Rad Amir Siahmohamadi Mamaghani
        This paper examines therelationship between social capital and organizational commitment among Tabriz Azad University employees using survey method. Statistical society of this research consisted all employees of Tabriz Azad University in which statistical sampling was More
        This paper examines therelationship between social capital and organizational commitment among Tabriz Azad University employees using survey method. Statistical society of this research consisted all employees of Tabriz Azad University in which statistical sampling was calculated by the use of Kokaran formula including 250 people. For gathering the information, two questionnaires of Allen &amp; Mayors&rsquo; organizational commitment and assessing the social capital of the researcher`s self-designed questionnaire were used. Both questionnaires had due validity and their constancies been respectively 0/77 and 0/90. After gathering information for data analysis, Pearson`s Correlational Test and T-Test were used. The results indicated that the ratio of organizational commitment was at average among the employees while the social capital was somewhat high. Among the three dimensions of the organizational commitment, affective commitment and continuous commitment had the maximum and minimum amount respectively. The results of correlation indicated that there was a meaningful direct relationship among the staff and there was also a meaningful direct relationship among the three dimensions of organizational commitment and social asset. Men`s organizational commitment and social capital were more than women. Also, the results obtained from different variables indicated that 22 percent of variable changes were determined as a criterion by the predetermined variables of the research. &nbsp; Manuscript profile
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        333 - Social factors related to improving the social status of high school teachers in Meshkinshahr from teachers’ own points of view
        Azizeh Jahangiri Mahmood Elmi
        The present study was conducted in order to investigate the social factors related to improving the social status of high school teachers in Meshkinshahr from teachers&rsquo; own points of view. This is an applied research which in terms of time is cross-sectional and i More
        The present study was conducted in order to investigate the social factors related to improving the social status of high school teachers in Meshkinshahr from teachers&rsquo; own points of view. This is an applied research which in terms of time is cross-sectional and in terms of controlling the research conditions is a survey and descriptive- correlation. The statistical population of this study was all high school teachers in Meshkinshahr in 93-94 educational years (670), and using the stratified random sampling 245 teachers was selected as the sample size through Cochran formula. In order to collect data a questionnaire was used. The results of Pearson Correlation Test show that, there is a meaningful relationship between improving the social status of teachers and the following variables: salaries and benefits of teachers, teachers&rsquo; access to facilities, teachers&rsquo; membership in independent trade organizations, the citizens&rsquo; trust to teachers, the attention of Media to teachers and increasing the teachers&rsquo; skills. Also, the results of multi-variate regression show that, 79% of the improvement of teachers&rsquo; social status is due to relationship between a linear combination of independent variables and the remaining 21% which is called coefficient of no determination is due to other factors that were not included in this study.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Manuscript profile
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        334 - The role of social capital in youth happiness(case study: students of psychology and social science faculty of Tehran central branch)
        amirmasuod amir mazaheri Mona Fakharian
        The comparison of happiness in Iran with other countries indicates low level of happiness and according to surveys happier countries have higher privilege in social capital indexes. Therefore, basic aim of this article is recognition of the role of social capital in you More
        The comparison of happiness in Iran with other countries indicates low level of happiness and according to surveys happier countries have higher privilege in social capital indexes. Therefore, basic aim of this article is recognition of the role of social capital in youth happiness. Research method is documentary and survey and the mean of data collection is questionnaire. The statistical population contains all students of psychology and social sciences faculty of Tehran Central University and the sample volume utilizing Cochran formula was selected 400 individuals. Sampling method was classification and according to major class the students were divided to three majors of social sciences, educative sciences and psychology. The theoretical framework was extracted from the ideas of Giddens, Durkheim, Putnam, Coleman and Bourdieu. The findings indicated that, there is a positive and meaningful relationship between variables of social trust (traditional and modern), social communication (traditional and modern), traditional participation and happiness. But modern social participation variable doesn't have any relationship with happiness. According to path analysis results, variables of modern and traditional communication affected happiness directly and other variables affected indirectly. Also, independent variables have been able to clarify 29/2% of the changes of dependent variable of happiness. Manuscript profile
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        335 - Social capital and the explanation of its relationship with sense of social security(Case study: Kashan)
        Abbass Bahripour Abolfazl Zolfagari
        &nbsp; In the present article sense of social security divided to personal security, economic security, political security and community security, and the impact of people's social capital has been studied with social participation network, norms of trust, norms of rec More
        &nbsp; In the present article sense of social security divided to personal security, economic security, political security and community security, and the impact of people's social capital has been studied with social participation network, norms of trust, norms of reciprocity and social consciousness.&nbsp; The research method is survey and a questionnaire has been used among residents of 18 and above 18 years old (236750) in the city of Kashan in1391. In this study, a multi-stage cluster sampling method was used and the sample size of 362 was calculated using Cochran formula and the data were extracted from 359questionnaires out of 400 distributed questionnaires. The main results of the test of relationship between variables show that social capital affects the citizens' sense of social security; and there is a significant difference between sense of social security and social participation network, norms of trust and social consciousness. Also, there is no significant relationship between variables such as gender, age, marital status, occupation, and education and family funds with a sense of social security. In doing multivariate analysis five variables of age, social participation, norms of reciprocity, norm of trust and social consciousness were put into the&shy;equation of which norm&shy;of trust and social consciousness remained in the equation. As their coefficient of determination is 36% and regarding the standardized beta, the effect of consciousness and trust are 48% and 25% respectively.&nbsp;&nbsp; Manuscript profile
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        336 - A Sociological Explanation of Social Capital in Localities of Tehran
        Ehsan Mostafapour Mansour Haqiqatian asghar mohamady
        Social capital entails participation of citizens and raising awareness in all members of the society. In fact, capital involves observing social justice and a symmetrical look toward cultural, political and economic aspects of social life, in such a way as to open up th More
        Social capital entails participation of citizens and raising awareness in all members of the society. In fact, capital involves observing social justice and a symmetrical look toward cultural, political and economic aspects of social life, in such a way as to open up the human resources to optimistic and hopeful development. Nowadays social capital is considered as an axial factor in development of neighborhoods and cities. Therefore, the present article is an attempt to sociologically investigate the social capital in different localities of the city of Tehran. The method employed in current research is a descriptive quantitative one in which data are collected through a researcher-developed questionnaire and then analyzed through SPSS and SIG. The participants of this study are 240 inhabitants of Tehran who are older than 15 years and live in three different localities of Tehran which include uptown, midtown and downtown. The subjects were selected through cluster random sampling. The findings of this research showed that, different inhabitants of different localities enjoy different social capital. Also, the statistical analysis showed that there is a positive and significant relationship between dimensions of social capital in the city. Manuscript profile
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        337 - The examination of social factors of the political socialization associated with the tendency toward democracy among the students of local universities of Mahabad
        Hejar Ivar Firouz Rad
        The main purpose of study is to determine the relationship between thetendency towards democracy and political socialization. Democracy hasbeen proposed on the base of ideas of Robert Dahl, Schumpeter, Huntington,Habermas, Cohen and Kymlicka as dependent variable and po More
        The main purpose of study is to determine the relationship between thetendency towards democracy and political socialization. Democracy hasbeen proposed on the base of ideas of Robert Dahl, Schumpeter, Huntington,Habermas, Cohen and Kymlicka as dependent variable and politicalsocialization with its dimensions of political participation, politicalawareness, political trust, ethnicities and political solidarity has beenproposed based on the theories of Parsons, Giddens, Huntington, Kymlicka,Held and Robert Dahl. The population of the study was 354 students whowere selected by cluster stratified sampling method and a questionnairewas used for collecting required data. The results show that, there is ameaningful relationship between political socialization and the tendencytowards democracy and the rate of the tendency towards democracy andpolitical socialization is moderate to high. There is a meaningfulrelationship between social factors such as political participation, politicalawareness, ethnicocenterism and political coherence with the tendencytowards democracy. Also, there is no relationship between political trustand the tendency towards democracy. Manuscript profile
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        338 - The study of social capital among social groups (marginalized and non-marginalized) of Maragheh.
        Maryam Heshmat Hossein Banifatemeh Mahmoud iElm
        In the present study, the social capital of age groups (young-adult and old) and sex groups in two urbane and suburban areas has been considered. Three components of social capital: collective efficacy, trust, and social participation were measured with indicators such More
        In the present study, the social capital of age groups (young-adult and old) and sex groups in two urbane and suburban areas has been considered. Three components of social capital: collective efficacy, trust, and social participation were measured with indicators such as (social solidarity, informal normative control, interpersonal trust, generalized trust, institutional trust and formal and informal participation). This study is planned on the basis of theories of social capital. The study is micro-level survey and data collected by questionnaires and interviews. The population of the study includes 10,757 people of urbane Maragheh and sample population is 400 on the base of Cochran formula. A group of 400 was chosen from the urban area that was made homogenous with the same age and sex with other group of 400 that make the whole group 800.the sampling method is multistage cluster sampling. Reliability and validity of the questionnaire estimated using cronbach&rsquo;s alpha coefficient and conducting the questionnaire among 30 samples. The findings show that social capital is different in urbane and suburban areas. Indices of social capital are different except informal participation in urbane and suburban areas. Overall results showed that social capital in suburban areas is more than urban areas. Manuscript profile
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        339 - The assessment of the social factors associated with social health of families in Tabriz
        Samad Sabbagh Narmineh Moinian Sara Sabbagh
        One of the key goals of health system in each country is to maintain and improve the health and quality of life for all people in the community. To do this, providing the appropriate facilities for meeting the physical, mental, social health needs of human life at all s More
        One of the key goals of health system in each country is to maintain and improve the health and quality of life for all people in the community. To do this, providing the appropriate facilities for meeting the physical, mental, social health needs of human life at all stages is considered as the basic rights. Health is not just a biological subject, but social factors are also involved in determining the health status of the people. Many factors contribute to this situation such as social confidence, leisure time, feeling of hopelessness, religious beliefs and socio-economic status of individuals. Method of study is Survey and technique for collecting data was standardized questionnaire.&nbsp; Statistical Population includes Tabriz households who were 428,009. According to the formula for determining the sample size, 326 households were selected for Tabriz city. Sampling method was multi-stage cluster sampling method. The overall aim of this study was to determine the social factors associated with social health in Tabriz families. Results of this study show that there is a significant relationship between social health of Tabriz households and the mentioned variables. &nbsp; Manuscript profile
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        340 - The social factors of rising age of marriage
        Ali Mohammad Pour Nematollah Tagavi
        Marriage and delay of it, is a social affair. Formation and variation of marriage among people is in process of self-interaction with society and it is affected by different level of macro, mid, and micro. Considered theories in this regard are; Robert Merton&rsquo;s th More
        Marriage and delay of it, is a social affair. Formation and variation of marriage among people is in process of self-interaction with society and it is affected by different level of macro, mid, and micro. Considered theories in this regard are; Robert Merton&rsquo;s theory of anomie, Durkheim&rsquo;s theory of Functionalism, modernism theory of Gidenz, modernization theory of William Good and reasonable selection theory of Hector. This research has been done with survey method among young people of 20-40 ages in Tabriz. 280 people are selected by quota sampling method through Cochran formula among 823450 young people. Collected data were analyzed by SPSS. The obtained findings indicate that, there is a meaningful relationship between variables of severity, high expectation of family, expectation level of young people, individuals&rsquo; social distrust, enjoying of bachelorhood, education and sex of respondents and rise of marriage age. Finally the obtained findings of regression indicate that, five variables of education, expectation level, social distrust, severity and high expectation of family and enjoying of bachelorhood can determine 51/1 percent of dependent variable (marriage age) variance. Manuscript profile
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        341 - Identifying Associated Factors with Trends of Globalization of culture among Students of Islamic Azad University of Tabriz
        Khosro Akbari Hussein Mirzaei tavakkol aghayari
        Present Study has been accomplished in order to identify associated factors with the trend of globalization of culture among students of Islamic Azad University of Tabriz. The key question is that, what are the Factors influencing Students&rsquo; trends toward cultural More
        Present Study has been accomplished in order to identify associated factors with the trend of globalization of culture among students of Islamic Azad University of Tabriz. The key question is that, what are the Factors influencing Students&rsquo; trends toward cultural globalization? This research is a survey and the population is all students of Islamic Azad University of Tabriz and the sample is 377 students determined by Cochran formula and stratified sampling method. Measuring instrument was a researcher-made questionnaire. The data was analyzed using the SPSS 21 software and t-test, ANOVA and One-way Pearson methods are used to examine the relationship between variables.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; The results show that there is a relationship between national identity, social trust and ethnic identity with cultural globalization. The findings of this study confirm the theoretical perspective of sociologists such as Giddens, Robertson, Putnam and Weber.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manuscript profile
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        342 - Examining the relationship between social capital and students’ educational success in Kurdistan University
        Chenor Didari Mahmood Elmi
        The expression of social capital is a concept that recently very qualified attention in the branches of human science. Actually this concept is an important bridge connection between economic, social and politic sciences. Social capital is the result of cultural and soc More
        The expression of social capital is a concept that recently very qualified attention in the branches of human science. Actually this concept is an important bridge connection between economic, social and politic sciences. Social capital is the result of cultural and social position. In fact social capital is one of the indicators of cultural and social position in society. Social capital has an important effect in reducing the cost of activates and individual success in their aims. This research using social capital theories from different theorists in social capital especially James Coleman tries to survey empirically the relation between social capital and educational success of student. The sample of the study is 380 students of Kurdistan University in Sanandaj that they were studying in academic year of 2009-2010. The method of this research is survey and students answer the questionnaire designed using the related theories. The results of research show that, there is a significant relationship between social capital and students&rsquo; educational success. Also, from different variables of social capital, relations inside the family have the most affection in students&rsquo; educational success.&nbsp; Manuscript profile
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        343 - Sociological study of the civil participation and its related factors among students of Islamic Azad university of Tabriz
        Nima javadzadeh Hussein Banifatimeh
        The aim of this paper is to study the sociological factors related to the civil participation. The population of this research is students of Islamic Azad University of Tabriz. The statistical sample included 400 people that are obtained through Morgan table. Sampling m More
        The aim of this paper is to study the sociological factors related to the civil participation. The population of this research is students of Islamic Azad University of Tabriz. The statistical sample included 400 people that are obtained through Morgan table. Sampling method of the study was stratified random sampling and the data were analyzed by SPSS software. According to the results, the rate of civil participation is at the average level. Pearson correlation coefficients show that, there is a meaningful relationship between social trust, political participation, social cohesion, the pursuit of profit and personal gain, feeling of powerlessness and civil participation.&nbsp; Also, the results of multivariate regression analysis show that, social trust and political participation had the greatest influence on civil participation. Manuscript profile
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        344 - Investigation the relationship between social trust and lifestyle among the female teachers 4th Education district in Tabriz
        Nadia Naeimi Davood Ebrahimpoor
        The aim of this study was to investigate the relationship between social trust and teachers&rsquo; lifestyle in Tabriz 4th education district. The research method is survey. The study population consisted of all female teachers in Tabriz 4th education district in 95-94 More
        The aim of this study was to investigate the relationship between social trust and teachers&rsquo; lifestyle in Tabriz 4th education district. The research method is survey. The study population consisted of all female teachers in Tabriz 4th education district in 95-94 educational year (300 teachers). The sample size determined by Cochran formula was 168 and the sampling method used to find respondents was stratified random sampling method. To measure the research variables, a questionnaire in a Likert scale was used. According to the research findings obtained from analysis of variance, there is a significant difference between teachers&rsquo; interpersonal trust, institutional trust, generalized trust, and civic trust in terms of different life styles. Also, there is a significant difference between teachers&rsquo; social trust in terms of age, residence and education. &nbsp; Manuscript profile
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        345 - Sociological Study of ”Mohreyeh Mar” novel by Mahmood Etemadzade (Beh Azin) with the emphasis on genetic structuralism approach.
        Hamidreza Farzi Parisa Ghobadi Samiyan
        Sociological study of literary works is one of the methods in the sociologyof literature in which the structure and content of literary work and itsrelationship to the structure and changes of a society that the work is born areconsidered. In this method the society, th More
        Sociological study of literary works is one of the methods in the sociologyof literature in which the structure and content of literary work and itsrelationship to the structure and changes of a society that the work is born areconsidered. In this method the society, the work and the artist are discussedand evaluated which have a live and inseparable relationship with each other.From this, the relationship of works in that period of time and social conditionsand social status of writers and readers are analyzed in sociology of literature.In this paper, relationships between aesthetic and subjective structure as acreator of collective consciousness in Mohreyeh Mar novel have been studiedusing Goldman&rsquo;s method of genetic structuralism.The results show that the author considered the confrontation of capitalismwith Marxism in 1344 and has drawn the form and the content of the story as theconsequences of capitalist alienation, disenchantment and class tensions. Inthis way capitalism is introduced as an obstacle to class consciousness insociety that is showing aesthetic and dialectic structure of snake vertebratewith collective consciousness Manuscript profile
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        346 - The effect of teaching in native language on improving students’ educational motivation (Case study: first district high school students in Sannandaj1391-92)
        Shahin Allah Moradi Seifollah Seifollahi
        The purpose of this study is to investigate the effects of teaching in native language on improving students&rsquo; educational motivation. The research was conducted by implementing documentary procedures as well as field studies. Eighty persons (divided into four grou More
        The purpose of this study is to investigate the effects of teaching in native language on improving students&rsquo; educational motivation. The research was conducted by implementing documentary procedures as well as field studies. Eighty persons (divided into four groups، namely، students and their parents، as well as teachers and scholars in three fields: educational sociology، linguistics، and literature) were interviewed. The gathered data was obtained through analysis of documentary procedures and field studies. The results indicate that all four hypotheses، the effect of teaching in mother tongue on creating motivation، self confidence، facilitating the process of learning، and eliminating self-alienation in children was confirmed. The article concludes by offering strategic and practical approaches towards teaching children in their own native language at schools.&nbsp; Manuscript profile
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        347 - Evaluation of students’ confidence in accuracy and independence of IRNA and Fars news agency (among students of Islamic Azad University of Uremia)
        Ali Asghar Shadjoo Safar Hayati
        In this study the audience&rsquo;s trust in two important news agency, Islamic Republic News Agency (IRNA) as the only state official news agency and Fars news agency as independent media, have been evaluated in terms of accuracy and independence among students of Azad More
        In this study the audience&rsquo;s trust in two important news agency, Islamic Republic News Agency (IRNA) as the only state official news agency and Fars news agency as independent media, have been evaluated in terms of accuracy and independence among students of Azad University of Uremia. A survey questionnaire is used and the samples were selected through a randomized trial among students at the undergraduate, masters and doctorate level. In this study, a combination of satisfaction theory, active audience and confidence in the media as the theoretical framework of the approach is used. The results indicate that, there is a positive relationship between IRNA financial and political dependence on government with its tendency to release news. Also, there is a positive relationship between trust and attention to news with the students' political orientation. Because of the tendency and special support of IRNA from government in different political periods, there is a need to impartial management and independent pressing activities in IRNA. Manuscript profile
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        348 - The Study of the relationship between social capital and job satisfaction of faculty members in higher education centers of Maragheh
        Badr Shokohi Ashan Sirous i Fakhray Davood Ebrahimpour
        This study investigates the relationship between social capital and job satisfaction of faculty members in higher education centers of Maragheh city. It is tried to answer such questions in this study as: how much social capital is there among faculty members in these c More
        This study investigates the relationship between social capital and job satisfaction of faculty members in higher education centers of Maragheh city. It is tried to answer such questions in this study as: how much social capital is there among faculty members in these centers? What is the satisfaction level of faculty members in these centers? What factors contribute to faculty members' the social capital in these centers? Finally, which one of the different aspects of social capital are the most effective in job satisfaction of faculty members in higher education centers? In this study, the dimensions of social capital as predictive variables are: social trust, social participation, organizational commitment and social dedication, and job satisfaction as the criterion variable (dependent) with five parameters discusses the type of work, management of organization, cooperation of colleagues, enhancement and promotion of the rights and benefits. The research method is the survey and the data collected through a questionnaire. The population of the study included all faculty members working in higher education centers in the city of Maragheh in the academic year of 2012-2013 who are 221. The sample size of 140 people was calculated according to Cochran formula and correlation, variance and regression used to the analysis of data. Results of the regression analysis showed the confirmation of the main hypotheses and sub-hypotheses. In fact, it can be stated that social capital and job satisfaction among faculty members in higher education centers in the city ofMaragheh, there are related. &nbsp; Manuscript profile
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        349 - Investigating the relationship between religiousness and social trust among M.A. students of Islamic Azad University of Tabriz
        Ali Reza Kandovani Faramarz Tagiloo
        One of the most important and impressive factors in integration of community is social trust among individuals and different social groups. When social trust degenerates under different factors, order and integration of community face more challenges. Therefore, this st More
        One of the most important and impressive factors in integration of community is social trust among individuals and different social groups. When social trust degenerates under different factors, order and integration of community face more challenges. Therefore, this study aims at investigating the relationship between religiousness and social trust among M.A. students of Islamic Azad University of Tabriz.&nbsp; Social trust has been measured through two dimensions of thick trust and thin trust and also, religiousness has been measured through three dimensions of belief, meditation, and canonization. The research method is survey and data was gathered by a questionnaire with a sample of 345 M.A. students. The results indicate that, there is a significant relationship between independent variables including three dimensions of religiousness, as well as marital status, and social trust. These relationships are positive for all of the variables. However there is not a significant relationship between variables such as education discipline, and gender. In multivariate analysis using enter regression method, four variables entered in the model namely belief, meditation, canonization, and marital status. The four variables explain 15.1 percent of the variance of dependent variable (social trust). Manuscript profile
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        350 - Effective social factors on the orientation of the students of the Islamic Azad University of Bilesavar to television programs of Azerbaijan.
        Nematolahe Taghavi Samad Sabagh Lotfollahe Babai
        The purpose of the present study is to examine the effective factors on the orientation of the students of the Islamic Azad University of Bilesavar to television programs of Azerbaijan Republic.The theoretical framework of the study is based on the sociological theories More
        The purpose of the present study is to examine the effective factors on the orientation of the students of the Islamic Azad University of Bilesavar to television programs of Azerbaijan Republic.The theoretical framework of the study is based on the sociological theories of communication. The research method is survey and 201 students were selected as participants&nbsp;using stratified sampling. The contrived questionaire was designed as a research instrument which&nbsp;its validity&nbsp;was estimated as 78 percent. The results show that there is a meaningful relation between&nbsp;variables such as gender, rate of religious practice, stdents' satisfaction of television programs' of&nbsp;Azerbaijan, students' confidense to hommade programms, social&nbsp;identification, rate of social capital and satisfaction of urbane servises&nbsp; with the orientation to television programs of azerbaijan Manuscript profile
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        351 - The examination of the factors related to the coherence of the relations among the members of cooperative companies and the effect of these factors on their function in Ardabil
        Samad Abedini Elmira Sasanpoor
        This research has been done to examine the factors related to the coherence of the relations among the members of cooperative companies and the effect of these factors on their function in Ardabil. The method of research was survey. The statistical population of the res More
        This research has been done to examine the factors related to the coherence of the relations among the members of cooperative companies and the effect of these factors on their function in Ardabil. The method of research was survey. The statistical population of the research consisted of the members of the companies of Ardabil that were 56275 (52705 were male and 3414 were female). 380 people were selected by the use of cluster sampling and Korjesy Morgan's table. Required data were collected through the researcher-made questionnaire for quantitative data and the intensive group discussion for qualitative data. The face validity of the questionnaire was confirmed by experts and researchers and its consistency coefficient (0.93) was obtained with Cronbach.The data were analyzed by the use of group discussion method for qualitative method and inferential and descriptive statistical methods(sample t-test, Pearson's correlation coefficient and approach analysis).The results obtained from the group discussion indicated that the members of cooperative companies should be trained before establishing the companies and be employed in it with&nbsp; the related interest and expertise and all&nbsp; members should have agreement in their decisions and affairs to achieve a certain goal. The results obtained from t-test showed that the function of the members of companies is in better conditions. The results of Pearson's correlation coefficient indicated that there is a positive and significant relationship between the factors related to the coherence of the relations among the members of cooperative companies and their function. Also, the results of approach analysis showed that among the factors affecting the function of the members, group membership, confidence and the coherence of relations have a direct effect on the function of members. Manuscript profile
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        352 - Examining the social factors associated with social commitment Case study of Tabriz Islamic Azad university students in 89-90.
        Samad Sabagh Sahar Ghiyasi
        This research tries to answer this question that what kind of factors mayinfluence the social commitment among students? Accordingly, hypothesesfrom theoretical views of functionalism and interactionism of Koshman,Bloomberg, Becker, Parsens, Mathew, and Ziac, and also t More
        This research tries to answer this question that what kind of factors mayinfluence the social commitment among students? Accordingly, hypothesesfrom theoretical views of functionalism and interactionism of Koshman,Bloomberg, Becker, Parsens, Mathew, and Ziac, and also the previous studiesand researches have been extracted to describe social commitment. Theresearch method is the survey, and data were collected by questionnaire. Thedocumentary method is also used for collecting of theoretical texts andexperimental history. The statistical society in this research is all students ofIslamic Azad University of Tabriz who are totally 27037 students from whom 400students were selected as statistical sample using Kokran formula and varianceobtained from pre- test questionnaire. The sampling in the first step wasrandomly classified by which the samples were divided into faculty and genderof respondents among different faculties of university. Then simple randommethod was used to determine the sample among students of faculties ofuniversity. Pearson correlation coefficient, mean difference test (t-test) and one&ndash; side variance analysis test used were used for hypotheses testing, and todetermine social factors related to the rate of social commitment, the multipleregression analysis was used. The result obtained from hypotheses testingshows that there is a significant relationship between social satisfaction,gender, age and type of faculty as independent variables, and socialcommitment as dependent variable of the research Manuscript profile
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        353 - Sociological study of the relation between capitals and the observation of the traffic rules among the suburb and non-suburb drivers in Miyaneh
        Shamsi Kashani Mohammad Abbaszadeh Hussein Mirzaee
        Observation of traffic rules is one of the important phenomena of today's society and also it is necessary for the individual. The aim of this research is the sociological study of the relation between the capitals and observation of the traffic rules among the suburb a More
        Observation of traffic rules is one of the important phenomena of today's society and also it is necessary for the individual. The aim of this research is the sociological study of the relation between the capitals and observation of the traffic rules among the suburb and non-suburb drivers in Miyaneh.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; To determine the relationshipbetween the abovementioned variables, we used the theories ofdeviation, socialcapital, cultural capitalandeconomicalcapital. The general hypothesis of the study is to determine the rate of the observation of traffic rules by suburb and non-suburb driver&rsquo;s its related factors. The research method is survey and the measurement device is response closed questionnaire. The population of this study is 18 to 75 years old drivers, totally 67914 people which 381 person selected as a sample by purposive sampling. The data analyzed using SPSS software. To test the hypothesis regarding the levels of variables, mean comparison test with two independent samples, ANOVA test, Pearson correlation coefficient and multi variant regression were used. The results verify the relationship between the main variables and traffic rules observation rate. The final result is that independent variables used in the study explained 20/3 percent change in the dependent variable. Among the independent variables, the impact of the social commitment on the dependent variable is more than other.&nbsp; Manuscript profile
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        354 - Investigation of the social factors associated with early marriage in Naghadeh
        Habibe Ebrahimi Sirous Fakhrayi
        The present study aims to investigate the social factors associated with early marriage in Naghadeh city. In this study, 292 women were selected by systematic random sampling method. Statistical methods were Pearson correlation, t-test and Anova test. The social factors More
        The present study aims to investigate the social factors associated with early marriage in Naghadeh city. In this study, 292 women were selected by systematic random sampling method. Statistical methods were Pearson correlation, t-test and Anova test. The social factors which their relationship with women&rsquo;s marriage were measured are the use of mass media, traditional customs and behavior of families, easy selection of the partner, women's sense of security and the distrust of women. Also, there are some underlying factors such as, social status, economic and educational levels among women.The results show a positive and meaningful correlation between the rate of mass media (the level of significance 0/017) ,traditional customs and behavior of households (0/000), easy selection of the partner (0/000), the amount of social security for women (0/000) and the distrust of women (0/000) with&nbsp; marriage age. Also, there is a positive and meaningful relationship between underlying variables such as the social and economic base (0/002), education (0/000), marriage age and living place (0/001).&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manuscript profile
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        355 - Examination of cultural and social factors associated with teachers’ social confidence in Salmas in educational year of 1393-94
        Ashraf Pilnejhad Hussein Mirzaei
        The purpose of this study is to examine cultural and social factors associated with teachers&rsquo; social confidence levels in the first year high school in Salmas city is 1393-94 educational years. The population of the study is all searchers ion Salmas, and the sampl More
        The purpose of this study is to examine cultural and social factors associated with teachers&rsquo; social confidence levels in the first year high school in Salmas city is 1393-94 educational years. The population of the study is all searchers ion Salmas, and the sample size using Cochran formula is 147 males and 103 females who were selected by cluster random sampling. The validity of the questionnaire is of face validity type and its reliability was estimated by Cronbach alpha. The final data in descriptive level were analyzed by frequency, percentage and diagram and in inferential level were analyzed using variance, Pearson and T test. The findings show that, there is a direct and meaningful relationship between independent variables of (Religious beliefs, social security, Traditionalism, Social status, Altruism) with teachers&rsquo; social trust. Also, there is a reverse relationship between background variables of (education, field of teaching, teaching location and gender) social confidence. Manuscript profile
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        356 - Amination of the relationship between social capital and job satisfaction of west Azarbayjan custom employers.
        Mohammad Bagher Alizadeh Aghdam Mohammad Abasszadeh Mehdi Hosseinpour
        The purpose of this study is to examine the relationship between social capital and job satisfaction of west Azarbayjan custom employers. Social capital was scaled in three dimensions namely; social confidence, social coherence and social participation and also the job More
        The purpose of this study is to examine the relationship between social capital and job satisfaction of west Azarbayjan custom employers. Social capital was scaled in three dimensions namely; social confidence, social coherence and social participation and also the job satisfaction was scaled using job description index (JDI) of Esmit, Halin. The method of the study is survey and the sample was selected using suitable hierarchical sampling. The results showed that the job satisfaction (mean of 170.67) of the sample was not acceptable, the amount of social capital (mean of139.70) is minimum, the amount of social confidence is below the minimum, the amount of social coherence is minimum and social participation is above minimum. Also, it was realized that job satisfaction of employers is different considering marital statue and organizational position and also there is a meaningful relationship between social confidence, coherence and participation.&nbsp; Manuscript profile
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        357 - Investigating relationship between mothers social capital with healthy lifestyle of infants and children aged 0-4 years old in Mashhad
        bizhan zare mahdi nikkhah zeynab kaveh
        The purpose of the present study was to explore the relationshipbetween child‟s health-centered lifestyle (0-4) and mothers 'social capitalin Mashhad. The method of this research is survey and data werecollected using a researcher-made questionnaire. The study populatio More
        The purpose of the present study was to explore the relationshipbetween child‟s health-centered lifestyle (0-4) and mothers 'social capitalin Mashhad. The method of this research is survey and data werecollected using a researcher-made questionnaire. The study populationconsisted of married women with at least one child from 0 to 4 years old.According to the findings, there is a significant and direct relationshipbetween child and infants &bdquo;health-centered lifestyle (0-4) and maternalsocial capital in Mashhad, as mothers' social capital increases, childrenaged 0 to 4 will lead a healthier lifestyle. The relationship between socialcapital dimensions including social participation, social support, andsocial trust was also confirmed by the variable of lifestyle of children 0 to4 year olds in Mashhad. Overall, the maternal social capital variable wasable to predict 11% of the dependent variable changes. Manuscript profile
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        358 - Examining the relationship between social capital and life quality in Sagez
        ahmad ghaderi Nematollah Tagavi
        Social capital is a quite new concept in the realm of sociology which rapidly has found its place in different fields of science such as medicine, psychology, economics, politics, urban planning, etc. Social capital has a close relationship with the quality of life and More
        Social capital is a quite new concept in the realm of sociology which rapidly has found its place in different fields of science such as medicine, psychology, economics, politics, urban planning, etc. Social capital has a close relationship with the quality of life and this relationship can be a gateway for the conception of social capital toward urban planning. The aim of this study is measuring the relationship between social capital with quality of life among Sagez inhabitants. The method of research is survey. This survey contains 69 questions, certified by some professors of sociology and its stability is based on pre-test method via Alpha kronbach (0/90). This survey covers samples of 382 inhabitants and SPSS has been used in order to elicit the results of the survey. The results show that there is a meaningful relationship (with confidence coefficient of 99 percent) between quality of life and social capital, social trust, social involvement, social network, participants&rsquo; income level, and participants&rsquo; education. Also, among variables that have been studied, social trust with the highest correlation coefficient has increasing effect(r=0/559) on the quality of people lives. Manuscript profile
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        359 - Examining the relationship between social skills and self-confidence in runaway girls.
        Mohammad Reza Iravani Jafar Ebrahimi
        Running away from home is one of the maladaptive behaviors of adolescents and regarding its adverse consequences, it is one of the social damages of the community. Damage that could affect the individual and community's mental health.Meanwhile there are more concerns ab More
        Running away from home is one of the maladaptive behaviors of adolescents and regarding its adverse consequences, it is one of the social damages of the community. Damage that could affect the individual and community's mental health.Meanwhile there are more concerns about the increasing number of girls run aways. Girls running away roots in poverty, divorce, extreme prosperity and freedom, sexual assault, addiction, the gap between generations and the conflicts between children and parents. This article examines the relationship between social skills and self-confidence and reduction of the escape of the girls aged 12 to 18 in Isfahan. The results showed that with increased self-confidence and social skills the amount of girls running away from home decreases. Manuscript profile
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        360 - The examination of social capital and its dimensions basing on the use of media among school managers is Tehran (district 2)
        Bita Habibi majid zorofi
        In this study, it is tried to examine the relationship between social capital and its dimensions basing on the use of media. The method of research was descriptive and correlational. The study population includes all managers of both first and second course of high scho More
        In this study, it is tried to examine the relationship between social capital and its dimensions basing on the use of media. The method of research was descriptive and correlational. The study population includes all managers of both first and second course of high school in district 2 of Tehran that 171 were selected randomly as a sample of the study. The data was (Delaviz) questionnaire of social capital that its reliability and validity has proven. The use of media in this study means using television, Internet and mobile phones, which were measured by a self-designed questionnaire. Results show that, there is meaningful correlation between the dimensions of social capital and using media. Also,the use of TV, Internet and telephone significantly change the social capital index and participation of the local community in one direction and explained.It also causes changes in social trust, collaboration and relationships on social networks in order to explain the antithetic. Manuscript profile
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        361 - The study of the rate of social health among primary school teachers in Ardabil and social factors associated to it
        Mohammad Zali Arallou mohsen alaei
        The aim of this study was to evaluate social factors associated with social health of teachers. The goal of this study was applied and the research method was descriptive and correlation one; so in terms of data collection method it is a survey research method. The popu More
        The aim of this study was to evaluate social factors associated with social health of teachers. The goal of this study was applied and the research method was descriptive and correlation one; so in terms of data collection method it is a survey research method. The population of all primary school teachers in the city of Ardabil was 1975 people and according to Cochran formula for infinite population, the sample size was estimated 321 people. The sampling method was simple random. Both standard and self-made questionnaire were used for collecting data. Social health questionnaire (Keyes) and social factors associated with public health (self-made) in which the Cronbach's alpha coefficient obtained 0/776 and 0/834 respectively that were indicative of the reliability of questions. To summarize the data, the descriptive statistics (frequency, percentage, mean, standard deviation &hellip;) was used and also inferential statistics was used for examining the relationship between variables (the Pearson correlation coefficient, as well as analysis of variance and independent T-test). The results indicated that, there is a significant difference between social health of teachers. And also there is a significant relationship between variables of social alienation, social trust, social commitment, responsibility, sense of security in the urban environment and social health of teachers, but there is no significant relation between age, number of children, income and social health of teachers. Also there is no significant difference between gender and social health of teachers. On the other hand, there is a significant difference between social health of teachers in terms of education. Manuscript profile
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        362 - Social Capital, Social Trust, pathological Symptoms of Social Relations in Iran.
        Baharak Bagheri Zonouz Mahmoud Elmi
        The concept of social capital includes the capital and the sources of theinstitutions, the relations and the norms that show the quantity and quality ofsocial interactions in a society. Due to its nature and content, this concept canbe used in theoretical analysis in di More
        The concept of social capital includes the capital and the sources of theinstitutions, the relations and the norms that show the quantity and quality ofsocial interactions in a society. Due to its nature and content, this concept canbe used in theoretical analysis in different fields that the field of socialdeviances is one of them. Based on the complex nature of the social deviances,social capital as a basic device has a high capability to determine and interpretthe social problems such as social deviances. Concerning the reciprocalinfluences of the social capital and the various problems of the societyespecially the social deviances and the method of their presence in the lives ofthe social actors, this study offers a definition of the social capital anddiscusses the relationship between the social deviances and the social capitalregarding the research results. Manuscript profile
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        363 - Investigating the Components of Social Capital of the Residents of Tehran
        Seyed Mehdi Morshedi Estahbanati Seyfollah Seyfollahi Mansour Vosoughi
        This article has been developed to examine the components of socialcapital. In this context, the concept of social capital and the viewsexpressed on it are described. In this research, 604 citizens of Tehranwere selected by multi-stage cluster sampling in 2017, and usin More
        This article has been developed to examine the components of socialcapital. In this context, the concept of social capital and the viewsexpressed on it are described. In this research, 604 citizens of Tehranwere selected by multi-stage cluster sampling in 2017, and using a surveymethod and a questionnaire were examined. After collecting the data andanalyzing them using SPSS software, findings from descriptive statisticsand single sample t-test showed that, the status of social capitalcomponents which include social cohesion, willingness to participate inpolitical and religious activities, and trust in institutions is far from thedesired situation. The mutual correlation relationships of the twocomponents are statistically significant. In sum, it can be said that thesocial capital of the respondents has been eroded against the political andsocial system of Iran. Manuscript profile
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        364 - The relationship between media consumption and social capital of secondary and high school administrators in (Tehran Region 2)
        Masomeh Faridi Sani majid zorofi
        This paper studies the effect of media on social capital. This is a descriptive and correlational study that the population of it is all secondary and high school administrators in Tehran region 2 (298).&nbsp; 177 people were selected as the sample of the study by rando More
        This paper studies the effect of media on social capital. This is a descriptive and correlational study that the population of it is all secondary and high school administrators in Tehran region 2 (298).&nbsp; 177 people were selected as the sample of the study by random sampling method. Delaviz social capital questionnaire was used as a tool which the normalization of its elements were conducted in Iran and also its reliability and validity has been approved. The media consumption in this study includes the use of Internet, TV and Mobile phone. The results show that, there is a meaningful relationship between social capital and media consumption. It means that, the more media consumption the more social capital will be. In this way the role of media is more obvious.&nbsp; Manuscript profile
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        365 - Examining the role of social factors on citizen's participation in civil affairs (case study).
        Kamran Sedaghat Naser Ghahreman
        The purpose of this study is to examine the role of social factors on Maragheh citizen's participation in civil affairs.The population of the study is 383 people of above 18 years old in Maragheh and were selected by multistage cluster sampling.The research method is su More
        The purpose of this study is to examine the role of social factors on Maragheh citizen's participation in civil affairs.The population of the study is 383 people of above 18 years old in Maragheh and were selected by multistage cluster sampling.The research method is survey and questionnaire and interview are the instruments.The data were analyzed using R Pearson, R spear-man, T test and AN OVA.The results show that there is a meaningful relationship between dependent variables( of civic consciousness, social coherence, social security, propensity to progress, age, gender, income and occupation)and social participation.Also, the propensity to progress is the most effective factor in social participation.It means that more propensity to progress causes to more participation of the citizens. Manuscript profile
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        366 - Investigating the Tendency Rate of the University Students of Tabriz towards Membership in Job-creating Cooperatives.
        Mozaffareddin Shahbazi Fateme Gorbani
        One of the general guidelines in reducing the rate of unemployment is creating jobs, involving people in economic activities, and expanding cooperatives. Activating the cooperative sector, especially cooperatives which are in volved in production and self-employment, by More
        One of the general guidelines in reducing the rate of unemployment is creating jobs, involving people in economic activities, and expanding cooperatives. Activating the cooperative sector, especially cooperatives which are in volved in production and self-employment, by relying on the academic capability of university graduates and considering the collectivist spirit of Iranians will pave the way for further presence in the global markets and opening the economic borders. Therefore, of the three sectors&ndash;cooperative, public, and private&ndash;the cooperative companies can provide better conditions for employing and involving university graduates. The purpose of this research is to investigate the tendency rate of the students of Public University and Islamic Azad Univery of Tabriz toward cooperatives and the factors affecting their tendency. For this purpose, after familiarity with cooperatives and the related theories (ideas of such thinkers as Robert Owen, Louiy Blone, Charles Fourier, etc.), we carried out a survey and collected the data by using a questionnaire distributed among a sample of 754 university students who were chosen by systematic stratified-random sampling. The result of the research indicate that the independent variables-social participation, social trust, social solidarity, satisfying needs, and individual characteristics (excluding age and income)-have a significant relationship whit the dependent variab &ndash; the students, tendency towards membership in job-creating cooperatives. In addition, it was revealed that there is a significant difference between the two groups (students of Islamic Azad University and students of public university) regarding their tendency towards membership in job-creating cooperatives (99%). The tendency is higher among Azad University students than public university students. Manuscript profile
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        367 - Strategies to Promote Public Confidence in the News and Political Programs of the National Media (IRIB)
        Abbas mohammadnejad MOHAMMAD SGAHMOHAMMADI
        trust in news and political programs of the national media (IRIB). In this study, through in-depth interviews with 30 communication experts and officials in the field of news and political programs of IRIB, the trust indicators were counted and surveyed through a questi More
        trust in news and political programs of the national media (IRIB). In this study, through in-depth interviews with 30 communication experts and officials in the field of news and political programs of IRIB, the trust indicators were counted and surveyed through a questionnaire from the statistical community and analyzed by SPSS software. Also, with SWOT technique weaknesses and strengths, opportunities and threats of national media in the field of trust are counted and through QSPM table public trust strategies were identified. The results of analytical and descriptive findings of this research show that IRIB has many problems in the current situation and it is far from the desired situation, at least in the indicators that have been studied in this study. It is necessary to solve these problems by adopting competitive strategies. Reviewing the organizational structure of the political department, strengthening the rule of law in recruiting in the field of news and political programs, producing programs that reflect the real and tangible problems of the people as well as the production of programs that create harmony and solidarity among the people are strategies that enhance and promote public confidence in the news and political programs of the national media. Manuscript profile
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        368 - A Study of Political Anomie among Iranian Students
        مجتبی صداقتی فرد
        The main objective in this paper is to survey the level of political anomie among Iranian students using some theoretical Concepts such as: feeling of effectiveness on sociopolitical issues; sociopolitical trusts; and the feeling toward the rules and regulations. Theore More
        The main objective in this paper is to survey the level of political anomie among Iranian students using some theoretical Concepts such as: feeling of effectiveness on sociopolitical issues; sociopolitical trusts; and the feeling toward the rules and regulations. Theoretical arguments, including Durkheim&rsquo;s theoretical reflections on political anomie, are presented. Field survey is the applied method of collecting data through a researcher made questionnaire. Students of Islamic Azad University constituted the statistical population of this research. A sample of 350 respondents completed the questionnaire. Cluster sampling applied to the selection of students. Findings show that respondents suffer from political anomie at the rate of higher than average on a five points scale. Respondents also express low effectiveness on sociopolitical issues; their feeling of sociopolitical trust and civic obligations are average on this scale. Manuscript profile
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        369 - a
        Abuotaleb jafarabadi مجید کفاشی بهرنگ صدیقی
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        370 - تأثیر تمرین مهارت گفتاری در زبان دوم در شرایط با واسطهی رایانهای ناهمزمان و چهره به چهره بر توانایی گفتاری، اضطراب گفتاری، اعتماد به نفس توانایی زبان دوم و تمایل به صحبت کردن زبان آموزان به زبان دوم
        متین رامک حسین سیاه پوش مهران داوری بینا
        این مطالعه به منظور بررسی تأثیر تمرین مهارت گفتاری در زبان دوم در شرایط با واسطهی رایانهای ناهمزمان و چهره به چهره بر توانایی گفتاری، اضطراب گفتاری، اعتماد به نفس توانایی زبان دوم و تمایل به صحبت کردن زبان آموزان به زبان دوم انجام شد. شرکت کنندگان در این پژوهش 40 نفر از More
        این مطالعه به منظور بررسی تأثیر تمرین مهارت گفتاری در زبان دوم در شرایط با واسطهی رایانهای ناهمزمان و چهره به چهره بر توانایی گفتاری، اضطراب گفتاری، اعتماد به نفس توانایی زبان دوم و تمایل به صحبت کردن زبان آموزان به زبان دوم انجام شد. شرکت کنندگان در این پژوهش 40 نفر از دانشجویان کارشناسی آموزش زبان انگلیسی در یکی از دانشگاه های ایران بودند. شرکت کنندگان به صورت تصادفی در دو شرایط آزمایشی (با واسطه کامپیوتری ناهمزمان) و کنترل (چهره به چهره) قرار گرفتند. در گروه آزمایشی، شرکت کنندگان در محیط برخط ناهمزمان به تمرین صحبت کردن پرداختند و در گروه کنترل، دانش آموزان بخشی از وقت کلاس خود را صرف انجام تکالیف مونولوگ (تکگویی) کردند. با استفاده از پرسشنامه، اضطراب گفتاری، اعتماد به نفس توانایی زبان دوم و تمایل به صحبت کردن زبان آموزان به زبان دوم شرکت کنندگان در ابتدا و در پایان ترم اندازه گیری شد. یافته‌ها نشان داد که میانگین نمرات توانایی تک‌گویی افراد در گروه با واسطه رایانه به طور قابل‌توجهی بیشتر از گروه حضوری بهبود یافت. یکی دیگر از یافته های این مطالعه، برتری شرایط رایانهای در نمرات به اعتماد به نفس گفتاری، دلهره گفتاری و تمایل به برقراری ارتباط شرکت کنندگان بود. Manuscript profile
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        371 - The Obligation Basis in Contract Law
        Omid Gholamalitabar Firozjaei Jalil Qanavati
        In the legal interactions of humans, a contract is made and the people obligate themselves to this contract and the decree is prohibited and deserves compensation, and due to this contract, a person committed for doing something and on the other hand, these obligations More
        In the legal interactions of humans, a contract is made and the people obligate themselves to this contract and the decree is prohibited and deserves compensation, and due to this contract, a person committed for doing something and on the other hand, these obligations have compelling powers that are crystallized in the form of its implementation and are distinguished from ethical promises. Where does the source of obligation come from? In responding to this question, many ideas were raised that each of the opinions has many followers, including the rule of will, constraint, law, justice etc. and among them, the advocates of this theory which emphasize on intention, make the will only the source of the obligation to contract. But it does not seem that the only will of the person who usually seeks to attract personal interests is effective in this obligation and commitment, but along with this individual will, one has to pay attention to the role of the collective will of humans seeking to attract the interests of the people, and finally it is acknowledged. Manuscript profile
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        372 - The study of Job Commitment and Trust within the Organization in high schools in Isfahan
        Sayyed Mostafa Banitaba Jashveghani Badri Shahtalebi Fariba Karimi
        This study reviews the status of trust within the organizational and job commitment of Isfahan school administrators using descriptive research has been done. Statistical research community, including public school administrators in Isfahan, in the 87-88 school year to More
        This study reviews the status of trust within the organizational and job commitment of Isfahan school administrators using descriptive research has been done. Statistical research community, including public school administrators in Isfahan, in the 87-88 school year to 138 the number of director and secretary of the 4130 using stratified random sampling method proportional to size number 94 and number 282 Admin Secretary, as the sample were selected. The data collected included a questionnaire including 40 buoy Blav job commitment and trust questionnaire with 30 closed response buoy five degree Likert scale was. Questionnaire reliability coefficients using Cronbach's alpha for the pilot study performed by career commitment 89 / 0 and for the trust in 1998 / 0 is obtained. Data in this study included descriptive statistics statistical characteristics frequency, percentage, mean and standard deviation and inferential statistics in test t, variance analysis and Scheffe test were analyzed. Results showed that demographic characteristics between the components of career commitment in managers by age and level of service in the area where 0.01 &ge; p and degree level by 0.05 &ge; p there is a significant difference. But in terms of gender, qualification and experience of significant difference in levels was observed 0.05 &ge; p. Other research results indicate that it was between internal trust in teachers by gender, diploma, job experience, age and place of work area in significant difference 0.05 &ge; p there. Manuscript profile
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        373 - Structural Relationships between Organizational Trust, Professional Ethics, Organizational Structure with school Effectiveness with Mediating Role of Teachers’ Performance Evaluation
        Rahimeh Pourhaydari maryam sameri Mohammad Hassani Niloufar Mirtazanejad
        The purpose of this study was to investigate the structural relationship between organizational trust, professional ethics, organizational structure and school effectiveness with mediating role of teachers&rsquo; performance evaluation. Research method was practical and More
        The purpose of this study was to investigate the structural relationship between organizational trust, professional ethics, organizational structure and school effectiveness with mediating role of teachers&rsquo; performance evaluation. Research method was practical and structural equations model. The statistical population were all senior high-school teachers in Urmia city in the academic year of 2018-19 that between them utilizing Krejcie and Morgan table and proportionate stratified random sampling technique 306 teacher were selected as research sample. For data collection the researcher-made questionnaire for evaluating the performance of the teachers, the standard questionnaire of the structure, professional ethics, trust and an abridged questionnaire of school effectiveness were used. The construct validity and reliability of the instruments were tested and confirmed using confirmatory factor analysis and Cronbach&rsquo;s alpha test; respectively. SPSS 22 and AMOUS 22 were two statistical soft-wares to serve the purpose of data analysis. The results showed that the standard coefficients of structure to effectiveness (0/47), trust to effectiveness (0/35), professional ethic to effectiveness (0/08) and performance evaluation to effectiveness (0/16) paths were significant. As well as bootstrap test &nbsp;results demonstrated that trust, structure, professional ethics to effectiveness by mediating of performance evaluation indirect paths were significant. According to these findings performance evaluation can effect on the relationship between trust structure, professional ethic and effectiveness. Manuscript profile
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        374 - Evaluating the Psychological Methods of Teaching Self-confidence in Stories of Iranian Children's Stories
        Vahid Khodaei Majd
        Self-confidence and high self-reliance are among the main factors of prosperity and growth in life, and psychotherapist suggest different methods to reinforce them using the stories in childhood. Therefore, this research aimed at recognizing and evaluating the psycholog More
        Self-confidence and high self-reliance are among the main factors of prosperity and growth in life, and psychotherapist suggest different methods to reinforce them using the stories in childhood. Therefore, this research aimed at recognizing and evaluating the psychological methods of teaching self-confidence that are concealed in Iranian stories. The research is descriptive and library-based. To analyze the data, content-analysis was conducted. Considering the large population of the study, using purposeful sampling, 141 Iranian stories for B and C age groups that involve 7-11 years old children, were selected as study samples. To evaluate the selected stories, a researcher-made Matrix, which included the main methods of developing self-confidence, was used. Also, Milles and Huberman&rsquo;s interpretive approach, which is one of the main scales of content analysis, was employed. At the same time, in order to determine the relation between the variables, Kay Skoer&rsquo;s statistical test was used. The results show that different psychological methods are used in Iranian stories in order to develop self-confidence in children, among which we can refer to reinforcing positive thinking, self-steem, nourishing sympathy, nourishing creativity, helping self-identification and self-acceptance, reducing of humility sensation, and adjusting megalomania Manuscript profile
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        375 - The attitude of Azad University Professors and Staffs towards effective Strategies for Reducing Resistance to Changes.
        Jahanbakhsh Oorak Eisa Darvishpour
        the present study&nbsp; tries to&nbsp; find remedies to reduce people's resistance against the changes and innovations&nbsp; from the view point of the faculty members and staffs in Islamic Azad university of Izeh. This is a descriptive study, and data gathering tools a More
        the present study&nbsp; tries to&nbsp; find remedies to reduce people's resistance against the changes and innovations&nbsp; from the view point of the faculty members and staffs in Islamic Azad university of Izeh. This is a descriptive study, and data gathering tools are researcher made questionnaire "Factors that reduce resistance to changes" that has a reliability coefficient of 89/0 using Cronbach Alpha method. For analysis of data, T-test (one samplet Test) was used. The result&nbsp; shows that from the view point of the faculty members and staffs in Islamic Azad university of Izeh, paying attention to Their feelings, consulting&nbsp; with them, trusting in them and empowering them could reduce their resistance&nbsp; against changes, so the university chairmen must provide the necessary contexts and requirements before any changes in the system in order to achieve their goals. Manuscript profile
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        376 - Factors Affecting Performance Enhancement of Commerce and Civil Service Company Managers in Gillan Province
        Hussein Aghayei pour Fetrati seyad mahmoud hashemi
        The present quantitative correlational applied study was undertaken to explore factors affecting the performance enhancement of managers at commerce and civil service companies in Gillan province. The research population comprised 2000 managers and employees at commerce More
        The present quantitative correlational applied study was undertaken to explore factors affecting the performance enhancement of managers at commerce and civil service companies in Gillan province. The research population comprised 2000 managers and employees at commerce and civil service companies in Gillan, Iran from whom a stratified sample of 384 was selected based on Morgan Table. A researcher-made questionnaire developed based on the research conceptual model, the research questions and hypotheses was administered to the research sample. The gleaned research data were analyzed descriptively and inferentially through linear and multiple regressions. The results demonstrated that Organizational Trust, Organizational Citizenship Behavior and Organizational Equity had significant impacts on the participating managers&rsquo; performance enhancement. Moreover, Organizational Citizenship Behavior and Organizational Trust, with respective coefficients of (.591) and (.368), were found to have the greatest and the smallest impacts on the managers&rsquo; performance enhancement in Gillan. Manuscript profile
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        377 - Presenting a Model of the Impact of Organizational Trust on Boosting Organizational Adaptability:A Case Study of the Government Organizations of Ilam Province
        Ramin Rezaie Yasanolah Pourashraf Mohammad Hemati
        The aim of the current research was to investigate the impact of organizational trust on boosting organizational adaptability. In terms of purpose, the present study was applied, in terms of data collection, it was descriptive-correlational, and in terms of the data typ More
        The aim of the current research was to investigate the impact of organizational trust on boosting organizational adaptability. In terms of purpose, the present study was applied, in terms of data collection, it was descriptive-correlational, and in terms of the data type, it was a mixed study. The statistical population of the research included experts (to identify the factors that make up the variables) and all the managers of the organizations (to answer the quantitative questionnaire). The number of experts and managers was estimated to be 52 and 3489 respectively. The sampling method of the qualitative part was purposeful judgmental in which 32 people were selected to identify the factors. Then, a structured interview was conducted using an open questionnaire, and based on the principle of theoretical adequacy, the required data was gathered through interviews with 13 people. The responses went through content analysis to determine the factors that make up organizational trust and adaptability. Based on these factors, a quantitative questionnaire was designed and 346 employees were selected by stratified random sampling procedure to answer the aforementioned questionnaire. The reliability and validity of the questionnaire were confirmed using relevant tests. To analyze the data, normality tests, structural equation models, and SPSS and SmartPLS software were used. The results revealed that organizational trust and its four dimensions including institutional, vertical, horizontal and environmental trust dimensions have a positive significant effect on organizational adaptability. Manuscript profile
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        378 - The Diamond Model of Digital Marketing Capabilities in Chain Stores with an Approach to Improving Productivity
        Tahmooreth Hasanqolipouriasori Maryam Osati Mohammad Aghaei Masoud Keimasi
        The present study is an attempt to present a model of digital marketing capabilities in chain stores since, in recent years, customers tend to shop online to gain faster and easier services as well as new experiences, and digital marketing is tied with new concepts and More
        The present study is an attempt to present a model of digital marketing capabilities in chain stores since, in recent years, customers tend to shop online to gain faster and easier services as well as new experiences, and digital marketing is tied with new concepts and terms such as Martech, Figital and Next technologies. However, the challenges and risks inherent in online digital shopping can erode trust and lead to subpar customer experiences, prompting shoppers to withdraw from the platform. Despite the importance of this issue, there is no model for digital marketing capabilities in chain stores so that the managers of these stores can identify their strengths and weaknesses, as well as their competitive advantage in this area. In this qualitative study, semi-structured interviews were conducted with 12 experts in marketing, information technology and chain stores of the country, using the qualitative data-based approach (Glaser), which was followed by open, selective and theoretical coding of the data using Maxqda software. Moreover, a systematic review of the previous research was done to enrich the dimensions extracted from the interviews, and based on this, the diamond model of digital marketing capabilities in chain stores was presented, which includes five dimensions: Martech Capability-Maintenance Technologies, Martech Capability-Transformational Technologies, Networking Capability, Digital Relations Capability and Marketing Capability for the Next Best Action, all of which result in the digital customer experience. Among the above mentioned dimensions, martech-transformative technologies due to the existence of the important components such as blockchain and artificial intelligence and the dimension of Next best action marketing are called meta-capabilities. Chain stores, using this model, can measure the level of their digital marketing capabilities and plan to achieve their desired situation. Manuscript profile
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        379 - Sharing knowledge: Analyzing role of effective factors on it and ranking factors
        Reza Esmael pour Seyed Hesam Kashani hani nikookar
        Knowledge sharing is one of the most critical steps in knowledge management activities. To achieve effective knowledge sharing, it is important to encourage workers to share their knowledge. To remain competitive in the marketplace, organizational knowledge and expertis More
        Knowledge sharing is one of the most critical steps in knowledge management activities. To achieve effective knowledge sharing, it is important to encourage workers to share their knowledge. To remain competitive in the marketplace, organizational knowledge and expertise must be shared. However, successfully exerting this encouragement is very challenging. This paper investigated the motivators of knowledge sharing and the benefits of such behavior. The nature of research method is descriptive-correlation and the goal is to make it applicable. Both field and library methods used to collect data. To study research literature and background the library based method was used and to achieve research goal field method was used. Data was collected through a questionnaire from 121 employees in corporation of Kerman copper.&nbsp; After answering, questionnaires were analyzed with correlation statistical technique and variance analysis (scheffe test) using SPSS 20 software. The results suggested that knowledge sharing behavior was motivated by organizational-culture dimensions (such as management support, reward policy and trust to peers) and the system technical characteristics (such as system quality and service quality).Too, Results show that one factor, namely trust to peer shaving upper priority than else factors that this shows, if employees trust together, will share itself knowledge and Eventually will increase organizational productivity &nbsp; Manuscript profile
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        380 - A Study of Entrepreneurial Characteristics among the Students of Technical and Engineering Faculties of Uremia Universities
        Houshang Taghizadeh Zolfagar Valipour
        The purpose of this research is to determine the rate and characteristics of entrepreneurship among the university students of Uremia. Three questions have been raised in this article. The statistical population includes all the students of Technical and Engineering Fac More
        The purpose of this research is to determine the rate and characteristics of entrepreneurship among the university students of Uremia. Three questions have been raised in this article. The statistical population includes all the students of Technical and Engineering Faculties of Uremia Universities, totaling 15000. A sample of 375 was selected by using Morgan Table. The data collection instrument in this research is a questionnaire, which was distributed among the subjects after determining its validity and reliability. For data analysis, the researchers have used Kolmogorov-Smirnov Test, Estimation Theory, Kruskal-Wallis Test and Friedman Test. The results of the survey show that entrepreneurship scores for each of the faculties are average. Uremia University has been ranked first regarding entrepreneurship. Friedman test has also shown that among all features, the success-seeking characteristic has the highest rate. &nbsp; Manuscript profile
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        381 - Examining the Relationship between the Principals' Personality Characteristics and Their Effectiveness in Sarab Guidance and High Schools during 2004 – 2005
        sadegh maleki avarsin Davood Moshkati
        This research is about the relationship between principals' personality characteristics and their effectiveness in Sarab guidance and high schools during 2004 - 2005. The statistical population consisted of 290 teachers and 27 managers. The sampling metod was random st More
        This research is about the relationship between principals' personality characteristics and their effectiveness in Sarab guidance and high schools during 2004 - 2005. The statistical population consisted of 290 teachers and 27 managers. The sampling metod was random stratified. For data gathering we used two types of questionnaires with 0.94 reliability. In this research,7 hypotheses were tested by (t-test), and the correlation coefficient and the results indicate there is a meaningful difference between the effectiveness of the principals with warmhearted and coldhearted personalities, and also between the effectiveness of the principals with suspicious and trustful personalities. But there is no meaningful correlation between the principals' effectiveness and objective thought and, there is no meaningful difference between the male and female principals' effectiveness. &nbsp; Manuscript profile
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        382 - The Impact of Social Trust on Strategic Performance in Manufacturing Companies in Sanandaj: The Mediating Role of Innovation
        Arman Ahmadizad siran salavati Mohsen Ebrahimzadeh Khosro Akbari
        The current descriptive study aimed to explore the impact of social trust on strategic performance in manufacturing companies in Sanandaj with a focus on the mediating role of innovation using the Structural Equation Modeling. The random sample of 111 comprising three g More
        The current descriptive study aimed to explore the impact of social trust on strategic performance in manufacturing companies in Sanandaj with a focus on the mediating role of innovation using the Structural Equation Modeling. The random sample of 111 comprising three groups of CEO, production managers and marketing and sales managers were selected from the population of the staff working at all manufacturing companies in Sandandaj with at least three years of active production experience. The research data were collected through administering three standardized questionnaires including the Innovation Questionnaire, Social Trust, and Strategic Performance Questionnaires, each with respective reliability estimates of 0.79, 0.81 and 0.77. The results obtained from the Structural Equation Modeling revealed a significant relationship between innovation and social trust. Also, the findings indicated that social trust had significant and positive impact of on strategic performance through innovation. That is, trust and innovations are among prerequisite conditions of strategic performance whose increase will bring about a subsequence growth in strategic performance. Manuscript profile
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        383 - Measuring the Organizational Entrepreneurship
        Houshang Taghizadeh Ghafar Tari Seyed Reza Mosavi
        One of the most important and efficient ways to adapt organizations to the increasing environmental changes is the &ldquo;Organizational entrepreneurship&rdquo; phenomenon. Today, most organizations with an awareness of the importance of organizational entrepreneurship More
        One of the most important and efficient ways to adapt organizations to the increasing environmental changes is the &ldquo;Organizational entrepreneurship&rdquo; phenomenon. Today, most organizations with an awareness of the importance of organizational entrepreneurship try to identify the factors affecting it in order to measure the organizational entrepreneurship and to take improvement steps. This paper is an attempt to identify the factors affecting Intrapreneurship in a production firm in Tabriz and to measure them. The main aim of this paper is to measure the entrepreneurship rate in the firm under study. Attaining this goal will make it possible to gain access to the sub-goals such as identifying the affecting factors and setting the priority of each factor. &nbsp;&nbsp; &nbsp; &nbsp; A questionnaire has been used for data gathering and its validity and reliability has been confirmed by primary investigations and the experts&rsquo; judgements. The limits of the mean were calculated for each factor with 95% of confidence level by using SPSS. At last, the criteria of entrepreneurship were compared by Fridman-Test. Manuscript profile
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        384 - بررسی نقش اعتماد، شبکه‌های اجتماعی ، مشارکت و احساس شادمانی در دانشجویان مورد مطالعه: دانشجویان دانشگاه آزاد اسلامی واحد کرمان در سال 1393
        علیرضا صنعت خواه معصومه دادخواه فر
        هدف از انجام این پژوهش ،بررسی رابطه اعتماد شبکه‌های اجتماعی، مشارکت و احساس شادمانی می‌باشد. جامعه آماری پژوهش حاضر، تمامی دانشجویان دانشگاه آزاد اسلامی واحد کرمان (به تعداد16403 دانشجو ) در سال تحصیلی 93-1392که تعداد 400نفر یه عنوان حجم نمونه انتخاب شده ،پرسشنامه شامل More
        هدف از انجام این پژوهش ،بررسی رابطه اعتماد شبکه‌های اجتماعی، مشارکت و احساس شادمانی می‌باشد. جامعه آماری پژوهش حاضر، تمامی دانشجویان دانشگاه آزاد اسلامی واحد کرمان (به تعداد16403 دانشجو ) در سال تحصیلی 93-1392که تعداد 400نفر یه عنوان حجم نمونه انتخاب شده ،پرسشنامه شامل دوبخش که برای سنجش احساس شادمانی از پرسشنامه آکسفورد استفاده شده است. چارچوب نظری تحقیق براساس نظریات ماکس هالر و مارکز هادلر ،بام و بارهیر، شینز و برگزما شکل گرفت وفرضیاتی تدوین شده و سپس با استفاده از نرم افزار amos 17 نمودار مسیر مطروخه برازش یافته است نتایج حاکی از آن است رابطه بین ابعاد برون گروهی مشارکت خیریه ای و احساس شادمانی معنادار نیست و تنها مشارکت خیره ای درون گروهی دارای تأثیرات مستقیم و مثبت بر احساس شادمانی است. ضریب بتای استاندارد برابر با (132/0)است دومین متغیری که بیشترین تأثیر را بر احساس شادمانی دارد،اعتماد نهادی است. ضریب بتای استاندارد آن برابر با (219/0)است. روابط دیگر متغیرهای اجتماعی با احساس شادمانی در قالب مدل رگرسیونی چند متغیره در تحقیق ارائه شده است Manuscript profile
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        385 - بررسی تأثیر سرمایه فرهنگی بر اعتماد اجتماعی (مطالعه موردی شهروندان 18 سال و بالاتر شهر تهران)
        قربانعلی ابراهیمی حیدر جانعلی زاده هادی رازقی
        هدف اصلی مقاله حاضر بررسی تأثیر سرمایه فرهنگی بر اعتماد اجتماعی است. یکی از ابعاد اصلی سرمایه اجتماعی که نقش مهمی را در برقراری ارتباط بین افراد ایفا می‌کند، اعتماد اجتماعی است. اعتماد اجتماعی از عوامل مؤثر در ایجاد نظم در جامعه است که پیامد آن تقویت&nbsp; انسجام اجتماع More
        هدف اصلی مقاله حاضر بررسی تأثیر سرمایه فرهنگی بر اعتماد اجتماعی است. یکی از ابعاد اصلی سرمایه اجتماعی که نقش مهمی را در برقراری ارتباط بین افراد ایفا می‌کند، اعتماد اجتماعی است. اعتماد اجتماعی از عوامل مؤثر در ایجاد نظم در جامعه است که پیامد آن تقویت&nbsp; انسجام اجتماعی است. به نظر می‌رسد که سرمایه فرهنگی نقش مهمی را در تبیین اعتماد اجتماعی داشته باشد. لذا در تحقیق حاضر تلاش می‌شود تا نشان داده شود که سرمایه فرهنگی چه مقدار از تغییرات اعتماد اجتماعی را تبیین می‌کند. تحقیق حاضر به روش پیمایش اجرا شده و اطلاعات آن با استفاده از ابزار پرسشنامه جمع آوری شده است. جامعه آماری تحقیق شامل افراد 18 سال و بالاتر شهر تهران می&shy;باشد. حجم نمونه نیز 846 نفر را شامل می‌شود. شیوه نمونه گیری تحقیق حاضر نیز به روش خوشه ای چند مرحله ای متناسب با حجم می باشد. یافته&shy;های تحقیق حاضر نشان می&shy;دهد که در ابعاد مختلف اعتماد اجتماعی در شمال و جنوب شهر تفاوت معنادار وجود دارد و در تمامی ابعاد اعتماد اجتماعی، جنوب شهر(58/3) نسبت به شمال شهر(88/2) میانگین بالاتری را به خود اختصاص داده است. همچنین در ابعاد مختلف سرمایه فرهنگی در شمال و جنوب شهر تفاوت معنادار وجود دارد و در تمامی ابعاد سرمایه فرهنگی، شمال شهر(85/3) نسبت به جنوب شهر (90/2) میانگین بالاتری را به خود اختصاص داده است. رگرسیون خطی چند متغیره متغیرهای مستقل (سرمایه فرهنگی تجسم یافته، سرمایه فرهنگی عینیت یافته و سرمایه فرهنگی نهادینه شده) و متغیر وابسته (اعتماد اجتماعی) نشان می&shy;دهد که هر سه متغیر مستقل در مدل نهایی باقی مانده است و تأثیر هر سه بعد سرمایه فرهنگی بر متغیر اعتماد اجتماعی منفی است. مدل نهایی می&shy;تواند 1/31 درصد از تغییرات متغیر وابسته (اعتماد اجتماعی) را تبیین کند و در بین سه بعد سرمایه فرهنگی، تأثیر سرمایه فرهنگی عینیت یافته بر متغیر اعتماد اجتماعی بیشتر از دو بعد دیگر سرمایه فرهنگی (تجسم&shy;یافته و نهادینه شده) می‌باشد. Manuscript profile
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        386 - بررسی جامعه‌شناختی حجاب زنان در شهر اسفراین اعتماد و حجاب
        ابراهیم صالح ابادی
        با تهاجم فرهنگی در دو قرن اخیر بر جوامع اسلامی، موضوع پوشش و حجاب جزء جنجال برانگیزترین مسائل مطرح شده قرار گرفته که نتیجه آن دست کم از نظر برخی ایجاد تردید در ضرورت آن بوده است. مسأله حجاب از مهمترین مسائلی است که بعد از انقلاب اسلامی تاکنون مسؤولان نظام جمهوری اسلامی More
        با تهاجم فرهنگی در دو قرن اخیر بر جوامع اسلامی، موضوع پوشش و حجاب جزء جنجال برانگیزترین مسائل مطرح شده قرار گرفته که نتیجه آن دست کم از نظر برخی ایجاد تردید در ضرورت آن بوده است. مسأله حجاب از مهمترین مسائلی است که بعد از انقلاب اسلامی تاکنون مسؤولان نظام جمهوری اسلامی را به خود مشغول داشته است. از نظر جامعه‌شناسی، حجاب مانند هر پدیده اجتماعی دارای بنیادهای اجتماعی است که مقوم آن هستند. یکی از این بنیادها و مقوم‌ها، اعتماد می‌باشد. اعتماد اجتماعی یکی از مقولات و عناصر بنیادین در برقراری تعامل اجتماعی و یکی از عناصر اساسی نظم در جامعه است. در چند دهه اخیر مفهوم اعتماد اجتماعی با چشم اندازهای متفاوتی در نظریات اجتماعی مطرح گردیده و به عنوان یکی از مهمترین مبینهای جهان مدرن مطرح است. در این مقاله تلاش می‌شود تا با بهره‌گیری از مفهوم اعتماد، حجاب زنان را توضیح دهد. روش تحقیق پیمایشی و با استفاده از پرسشنامه مشخصات زمینه ای و حجاب 390 زن بین سنین 15-30 سال مورد بررسی قرار گرفت. نتایج نشان داد که بین مؤلفه‌های اعتماد( میزان اعتماد به صدا و سینما و مسؤولین دولتی، میزان اعتماد عمومی و میزان اعتماد به خانواده) از یک سو و میزان حجاب از سوی دیگر، رابطه معناداری وجود دارد. بیشتر افرادی که به مسولین دولتی و صدا و سیما اعتماد کم دارند، از اعتماد عمومی کمی برخوردارند و همچنین به خانواده خود، کمتر اعتماد دارند، بدحجاب هستند و کسانی که در این مؤلفه‌ها میزان بیشتری از اعتماد را دارند، محجبه هستند. Manuscript profile
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        387 - رفاه ذهنی و تأثیر اعتماد اجتماعی بر آن (مطالعه موردی جوانان ساکن شهر تهران)
        حسین بارگاهی نرگس کبیری
        اعتماد اجتماعی، جزء اصلی سرمایه&shy;ی اجتماعی محسوب می‌شود. ایـن مفهـوم تمام جنبه‌های زندگی بشری را شکل می‌‌‌دهد و مستعد کننده مشارکت و همکاری میان اعضای جامعه است. رفاه&nbsp; ذهنی نیز یکی از جنبه‌های مهم زندگی بشر است،&nbsp; که به عنوان یکی از مهمترین موضوعات اجتماعی و More
        اعتماد اجتماعی، جزء اصلی سرمایه&shy;ی اجتماعی محسوب می‌شود. ایـن مفهـوم تمام جنبه‌های زندگی بشری را شکل می‌‌‌دهد و مستعد کننده مشارکت و همکاری میان اعضای جامعه است. رفاه&nbsp; ذهنی نیز یکی از جنبه‌های مهم زندگی بشر است،&nbsp; که به عنوان یکی از مهمترین موضوعات اجتماعی و از ابعاد رفاه اجتماعی (شاخص اصلی توسعه) محسوب می‌شود. از آنجا که نیازهای انسان پیوسته در حال&nbsp; گسترش است دیگر تنها توجه به ابعاد عینی رفاه، راه رسیدن به رفاه اجتماعی نیست، بلکه توجه به نیاز‌های ذهنی و روانی و ارضاء آنها برای افراد و جامعه نیز مهم هستند. بنابراین از آنجا که رفاه محصولی است که در بستر اعتماد اجتماعی معنا می&shy;یابد؛ هدف پژوهش حاضر نیز مطالعه رفاه ذهنی و تاثیر اعتماد اجتماعی بر آن است. با استفاده از روش پیمایش و با حجم نمونه آماری 381 نفر(که برای دقت بیشتر 400 نفر در نظر گرفته شده است) با ابزار پرسشنامه و با روش نمونه گیری تصادفی خوشه‌ای چند مرحله‌ای در بین جوانان 20-29 سال ساکن شهر تهران، داده‌ها جمع&shy;آوری و تجزیه و تحلیل شد. نتایج تحقیق نشان می‌دهد که بین اعتماد اجتماعی با رفاه ذهنی و شاخص‌های شادکامی‌‌، احساس امنیت، ترجیحات ارزشی، استحقاق، نیاز و رهایی رابطه مثبت و معناداری وجود دارد. در حالی که بین شاخص مقایسه نسبی (احساس محرومیت) با اعتماد رابطه معکوس و معناداری وجود دارد. همچنین نتایج نشان داد، بیشترین مقدار ضریب همبستگی متعلق به اعتماد اجتماعی و احساس امنیت است. بنابراین هر گونه تغییر و نوسان در متغیر اعتماد اجتماعی، &nbsp;می‌تواند منجر به تغییر رفاه ذهنی و شاخص‌های آن ‌شود Manuscript profile
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        388 - ارزیابی و سنجش مؤلفه‌های سرمایه اجتماعی و تأثیر آن در امنیت زنان ( نمونه موردی: منطقه 3 ساری)
        صدیقه لطفی جاوید ملازاده مصطفی قدمی ابوالحسن شاکری
        بررسی رابطه سرمایه اجتماعی با امنیت اجتماعی در فضاهای شهری بویژه برای زنان از اهمیت خاصی جهت رسیدن به یک جامعه شهری پایدار برخوردار است. هدف اصلی این مقاله بررسی تأثیر مؤلفه‌های سرمایه اجتماعی بر امنیت زنان در سطح محله‌ای است. روش تحقیق مبتنی بر روش‌های توصیفی-تحلیلی و More
        بررسی رابطه سرمایه اجتماعی با امنیت اجتماعی در فضاهای شهری بویژه برای زنان از اهمیت خاصی جهت رسیدن به یک جامعه شهری پایدار برخوردار است. هدف اصلی این مقاله بررسی تأثیر مؤلفه‌های سرمایه اجتماعی بر امنیت زنان در سطح محله‌ای است. روش تحقیق مبتنی بر روش‌های توصیفی-تحلیلی و انجام مطالعه پیمایشی جهت تکمیل پرسشنامه ها بوده است..جهت سنجش سرمایه‌ی اجتماعی از 5 مؤلفه و 30 گویه و برای سنجش امنیت، از 4 مؤلفه و 11 گویه استفاده شده است. جهت آزمون فرضیه تحقیق از آزمون‌های آماری Tو ضریب همبستگی پیرسون استفاده شد، که نتایج آزمونT نشان می‌دهد که بین 5 مؤلفه سرمایه اجتماعی، تنها مؤلفه مشارکت اجتماعی در وضعیت مناسب و چهار مؤلفه اعتماد، انسجام، روابط اجتماعی و آگاهی در وضعیت متوسط رو به بالا قرار دارند و نتایج ضریب همبستگی پیرسون از وجود همبستگی معنی دار میان مؤلفه‌های سرمایه اجتماعی و احساس امنیت بانوان حکایت دارد که بیشترین همبستگی بین مؤلفه‌ها، سهم مؤلفه‌ی انسجام اجتماعی با مقدار309/0 می‌باشد. Manuscript profile
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        389 - * بررسی میزان هوش فرهنگی دانشجویان دانشگاه‌های آزاد اسلامی شرق استان مازندران
        هوشنگ ظهیری حمیده سلیم بهرامی ناصر پوررضا حسین احمدی فاطمه ذبیحی محمودرضا علیزاده
        بی‌توجهی به هوش فرهنگی که از بنیان‌های توسعه در ابعاد مختلفی تلقی می‌شود، می‌تواند به پرورشی نامتوازن در دانشجویان بیانجامد. هدف اصلی این تحقیق بررسی میزان هوش فرهنگی دانشجویان دانشگاه آزاد اسلامی شرق استان مازندران بود. روش تحقیق در این مطالعه توصیفی از نوع زمینه‌یابی More
        بی‌توجهی به هوش فرهنگی که از بنیان‌های توسعه در ابعاد مختلفی تلقی می‌شود، می‌تواند به پرورشی نامتوازن در دانشجویان بیانجامد. هدف اصلی این تحقیق بررسی میزان هوش فرهنگی دانشجویان دانشگاه آزاد اسلامی شرق استان مازندران بود. روش تحقیق در این مطالعه توصیفی از نوع زمینه‌یابی انتخاب شد. جامعه‌ی آماری به تعداد 13917 نفر بوده که بر اساس روش نمونه‌گیری تصادفی طبقه‌ای با استفاده از جدول کرجسی و مورگان تعداد 375 نفر از دانشجویان به عنوان نمونه انتخاب شدند. ابزار گردآوری داده‌ها پرسشنامه استاندارد هوش فرهنگی ارلی و آنگ(2004) بود. تجزیه و تحلیل داده‌ها، با استفاده از آمار توصیفی (فراوانی و درصد) و آمار استنباطی (آزمون t تک نمونه‌ای) انجام شد. نتایج تحقیق نشان داد که میزان هوش فرهنگی و مؤلفه-های آن در دانشجویان دانشگاه آزاد اسلامی شرق استان مازندران بالاتر از حد انتظار بوده است. Manuscript profile
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        390 - بررسی تأثیر اینترنت بر سرمایه اجتماعی جوانان شهر قائمشهر
        نادر رازقی فضه امری
        تکنولوژی‏های نوین اطلاعاتی ارتباطی تغییرات بسیاری را در جوامع معاصر ایجاد کرده است و بخش‏های مختلف زندگی اجتماعی را تحت تأثیر خود قرار داده است. به دلیل جوان بودن این رسانه هنوز بر سر اثرات مثبت و منفی آن توافق حاصل نشده و نظرات مختلفی در مورد تأثیرات اینترنت بر روی سرم More
        تکنولوژی‏های نوین اطلاعاتی ارتباطی تغییرات بسیاری را در جوامع معاصر ایجاد کرده است و بخش‏های مختلف زندگی اجتماعی را تحت تأثیر خود قرار داده است. به دلیل جوان بودن این رسانه هنوز بر سر اثرات مثبت و منفی آن توافق حاصل نشده و نظرات مختلفی در مورد تأثیرات اینترنت بر روی سرمایه اجتماعی وجود دارد. با توجه به آمارهای موجود بیشترین استفاده از اینترنت اختصاص به جوانان دارد که به انگیزه‏های مختلف علمی، پژوهشی، تفریحی و ... از اینترنت استفاده می‏کنند. مطالعه تأثیرات استفاده از اینترنت در میان جوانان می‏تواند برخی از پیامدهای این تکنولوژی را مشخص سازد. به همین دلیل ما در این تحقیق بر آن شدیم تا تأثیر اینترنت را بر سرمایه اجتماعی جوانان مورد بررسی قرار دهیم. اطلاعات تحقیق با استفاده از روش پیمایش و نمونه‏گیری خوشه‏ای چند مرحله‏ای، از390 نفر از جوانان شهر قائمشهر گردآوری شده است. نتایج تحقیق نشان داد میانگین سرمایه اجتماعی(اعتماد و شبکه اجتماعی) در بین کاربران اینترنت بالاتر از غیر کاربران می‏باشد و اینترنت نقش تکمیل کننده سرمایه اجتماعی را ایفا می‏کند. همچنین میانگین سرمایه اجتماعی بر حسب متغیرهای جنسیت، وضعیت تأهل، وضعیت شغلی، نوع شغل، از تفاوت معنی‌داری برخوردار است. بین متغیر درآمد و میزان سرمایه اجتماعی رابطه معنی‌دار و معکوسی وجود دارد. نتایج حاصل از ضرایب رگرسونی نشان داد که درآمد خانواده بیشترین تأثیر(منفی)را در تبیین سرمایه اجتماعی دارد. از میان تمام متغیرهای موجود در مدل تحلیل مسیر، متغیر درآمد خانواده بیشترین تأثیر(مثبت) را بر سرمایه اجتماعی دارد Manuscript profile
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        391 - بررسی عوامل اجتماعی مؤثر بر وفاق اجتماعی(مورد مطالعه خانوارهای شهری بوشهر)
        مریم دلفی عبدالرضا نواح
        هدف از این پژوهش بررسی عوامل مؤثر بر وفاق اجتماعی(مورد مطالعه خانوارهای شهری بوشهر) می‌باشد. دیدگاه‌های راجرز، دورکیم و پارسونز به عنوان چارچوب نظری انتخاب شدند. روش تحقیق، پیمایشی و واحد تحلیل فرد پاسخگو(افراد بالای15ساله) و سطح تحلیل، خرد است. شیوه نمونه‌گیری، خوشه‌ای More
        هدف از این پژوهش بررسی عوامل مؤثر بر وفاق اجتماعی(مورد مطالعه خانوارهای شهری بوشهر) می‌باشد. دیدگاه‌های راجرز، دورکیم و پارسونز به عنوان چارچوب نظری انتخاب شدند. روش تحقیق، پیمایشی و واحد تحلیل فرد پاسخگو(افراد بالای15ساله) و سطح تحلیل، خرد است. شیوه نمونه‌گیری، خوشه‌ای چندمرحله‌ای است و حجم نمونه طبق فرمول کوکران380 نفر می‌باشد. ابزارگردآوری داده‏ها، پرسشنامه است. روش تجزیه و تحلیل داده‌ها، آزمون تی مستقل، ضریب همبستگی اسپیرمن، پیرسون، تحلیل رگرسیون چندمتغیره و تحلیل مسیر و از نرم‌افزارSPSS استفاده شده است. از اعتبار صوری جهت سنجش اعتبار (روایی) استفاده شد و ضریب آلفای کرونباخ(اعتماد یا پایایی) وفاق اجتماعی برابر با 723/0 است. نتایج نشان می‌دهد که میانگین میزان وفاق اجتماعی درحد متوسط رو به بالا است. بین متغیرهای میزان قشربندی اجتماعی، تعاملات اجتماعی‌، ارتباطات اجتماعی، سن و اعتماد اجتماعی با میزان وفاق اجتماعی رابطه مثبت و مستقیم وجود دارد. بین میزان تحصیلات با میزان وفاق اجتماعی رابطه منفی و معکوس ضعیفی وجود دارد. تحلیل رگرسیونی نشان می‌دهد که 3/17 درصد از تغییرات میزان وفاق اجتماعی به متغیرهای مستقل مربوط می‌شود و متغیرهای ارتباطات اجتماعی، قشربندی اجتماعی و تعاملات اجتماعی تأثیر بیشتری در میزان وفاق اجتماعی دارند. باتوجه به نتایج تحلیل مسیر مجموع تأثیرات مستقیم و تأثیر غیرمستقیم بر متغیر وابسته میزان وفاق اجتماعی برابر با 25/0- می‌باشد. متغیر اعتماد اجتماعی با 25/0- و جامعه‌پذیری خانواده با 04/0 بیشترین و کمترین تأثیر را دارند. Manuscript profile
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        392 - بررسی رابطه سرمایه فرهنگی و رفتارهای زیست‌محیطی دربین جوانان شاغل در عسلویه (پارس جنوبی)
        احمد بخارایی صادق صالحی مریم معصومی
        &nbsp; &nbsp; &nbsp; &nbsp;هدف بررسی رابطه سرمایه فرهنگی و رفتارهای زیست محیطی دربین جوانان شاغل درعسلویه (پارس جنوبی) و اهداف فرعی این پژوهش بررسی رابطه بین شبکه&shy;های مشارکت مدنی، هنجارهای اجتماعی و اعتماد اجتماعی با رفتارهای اجتماعی زیست محیطی کارکنان پارس جنوبی می More
        &nbsp; &nbsp; &nbsp; &nbsp;هدف بررسی رابطه سرمایه فرهنگی و رفتارهای زیست محیطی دربین جوانان شاغل درعسلویه (پارس جنوبی) و اهداف فرعی این پژوهش بررسی رابطه بین شبکه&shy;های مشارکت مدنی، هنجارهای اجتماعی و اعتماد اجتماعی با رفتارهای اجتماعی زیست محیطی کارکنان پارس جنوبی می&shy;باشد. روش تحقیق دراین پژوهش بصورت پیمایشی می&shy;باشد که جامعه موردمطالعه ما60850 نفرازکارکنان پارس جنوبی می&shy;باشد که باکمک فرمول کوکراین حجم نمونه 381 نفر انتخاب شده که این جامعه آماری بصورت نمونه&shy;گیری خوشه&shy;ای انجام شده است و با کمک نرم افزارهای 18SPSS &nbsp;وAMOS &nbsp;به پردازش داده&shy;ها پرداختیم. &nbsp;نتایج به دست&shy;&shy;آمده از محاسبات آماری نشان می&shy;دهد که با توجه به مدل برازش داده شده و ضریب همبستگی پیرسون و سطح معنی&shy;داری به دست آمده از رگرسیون، چون سطح معنی&shy;داری درهرسه متغیر شبکه&shy;های مشارکت مدنی، هنجارهای اجتماعی و اعتماد اجتماعی &nbsp;برابر 00/0 بوده و از 05/0کوچکتر می&shy;باشد، همچنین سطح معنی&shy;داری &nbsp;بدست&shy;آمده از معادلات ساختاری باکمک نرم افزار اموس به ترتیب 027/0 ،024/0، 012/0 وچون از05/0 کوچکتر می&shy;باشد بنابراین&nbsp; بین هر سه فرضیه و رفتارهای اجتماعی زیست محیطی پارس جنوبی رابطه وجود دارد و یا به عبارتی دیگر هر سه &nbsp;فرضیه ما دراین پژوهش تأیید می&shy;شوند Manuscript profile
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        393 - ارائه مدل عوامل موثر بر اعتماد سازی مشتریان در بانک مهراقتصاد تهران
        صدیقه طوطیان اصفهانی شهرزاد طیاران علیرضا اسفندیاری
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        394 - ارزیابی عملکرد و تعیین شاخص های قابل کنترل و غیرقابل کنترل در ایستگاه های راه آهن ایران
        سید محمد سید حسینی محمد حسین درویش متولی
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        395 - بررسی اثر اعتماد مشتریان بر پذیرش بانکداری اینترنتی بر پایه مدل TAM ( مطالعه موردی : بانک تجارت )
        دکترمهدی زری باف دکتر حسن زاده سید محمد ارمکان
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        396 - طراحی مدل اعتماد عمومی(مورد مطالعه: سازمانهای دولتی ایران)
        منصوره مرادی حقیقی کرم الله دانشفرد ناصر میرسپاسی
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        397 - The role of urban public space in the formation of social trust (Case study: Chamran Boulevard in Shiraz metropolitan)
        alireza abdolahzade
        Changes in human society, from Pre-modern societies to modern societies depends on the complexity, density and interconnectedness of social relations. Social trust, expand community has made. Without trust we cannot see social order, balance, solidarity and social cohes More
        Changes in human society, from Pre-modern societies to modern societies depends on the complexity, density and interconnectedness of social relations. Social trust, expand community has made. Without trust we cannot see social order, balance, solidarity and social cohesion in the society. Trust as one of the pre-conditions for comprehensive development of any society is essential. With the expansion of trust we can replace positive moral values with the negative ones. According to the idea of Giddens more distance between people will make more need of trust. Changing a traditional society in to modern causes that the modern people redefine the trust network and radius of it. The Theorist like Jacobs think that the urban spaces has an important role in making the face to face relations. The aim of this study is the investigation of the urban spaces role in the formation of social trust. Sample size determined by Morgan table. 150 Questionnaire completed in Chamran. Spss software was used for data analysis. According to the questionnaire and literature study Indexing was done. The correlation coefficient, multiple regression with enter method and factor analysis were used to analyze the data. Regression analysis showed that the selected variables in urban areas have an important role in the formation of social trust. Using factor analysis, it was found that the radius of trust and physical qualities the most influence in the development and increase of social trust in urban areas. The results between content and form showed that the content plays a dominant role in the formation of social trust. Manuscript profile
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        398 - An Analysis of the Components of Social Capital in Different Urban Areas, Case Study of Borazjan city
        ahmad ghasemi majid shams Gholamreza Amini Nezhad
        In recent years, Social capital has been one of the most important variables that explains the level of development and welfare of communities and local development at various levels and has been considered to policymakers and planners. Considering the importance of thi More
        In recent years, Social capital has been one of the most important variables that explains the level of development and welfare of communities and local development at various levels and has been considered to policymakers and planners. Considering the importance of this subject, this research, which is taken from the doctorate thesis, was studies social capital in different areas of Borazjan city in Bushehr province. The methodology of this research is descriptive-analytic in nature and base on necessity of documentary and field studies has been used. In this regard, 383 questionnaires were prepared based on the Cochran formula and completed in 6 selected areas of the city and completed for the purpose. Finding the reliability coefficient of the questionnaire, Cronbach's alpha coefficient is 0.85, indicates an acceptable reliability. According to the results of t test, two independent samples t test and Loon test, the amount of social capital in Borazjan urban areas is significant at 0.05. In the context of gender, based on the difference in social capital between women and men. Social capital in the dimension of cohesion and then social awareness is significant between the mean of men and women in the level of 0.05. Manuscript profile
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        399 - Relationship between psychological empowerment, trust and interpersonal conflicts on the desire to share knowledge with the staff improvement approach
        marzieh heydari
        The aim of this study was to Investigating the relation of psychological empowerment and interpersonal conflicts on employees&rsquo; knowledge sharing intentions. The statistical population of this study is the staff of the Education Department of Fars Province, whose n More
        The aim of this study was to Investigating the relation of psychological empowerment and interpersonal conflicts on employees&rsquo; knowledge sharing intentions. The statistical population of this study is the staff of the Education Department of Fars Province, whose number is equal to 322 people. To select the sample size, a 175-person sample was randomly selected using Cochran's formula. The standard Wang et al. (2019) questionnaire was used to measure task conflict, relationship conflict, knowledge sharing, trust, and psychological empowerment. The reliability of the questionnaire was assessed by Cronbach's alpha coefficient and its compound reliability and validity by structural and content validity. Using the structural equation modeling technique, the research hypotheses were analyzed. The results of the study showed that relationship conflict and task conflict have a negative and significant effect on knowledge sharing, as well as relationship conflict and task conflict have a positive and significant effect on psychological empowerment and trust, and finally the relationship between Psychological empowerment and trust with the intention of sharing knowledge were also evaluated positively and meaningfully. Manuscript profile
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        400 - The Examination of the Perceived Supervisors’ Voice Behavior in Relation to the Employees’ Own Voice Behavior (The Moderating Role of Gender and the Mediating Role of Trust in Supervisors)
        Mostafa Heidari Haratemeh
        The purpose of this study is to investigate the Perceived Supervisors&rsquo; Voice Behavior in Relation to the Employees&rsquo; Own Voice Behavior directly and indirectly and with confidence in supervisors. In particular, it examines the moderating role of gender in the More
        The purpose of this study is to investigate the Perceived Supervisors&rsquo; Voice Behavior in Relation to the Employees&rsquo; Own Voice Behavior directly and indirectly and with confidence in supervisors. In particular, it examines the moderating role of gender in the relationship between observer confidence and Employees&rsquo; Own Voice Behavior.The present research is applied in terms of purpose and in terms of method of collecting and analyzing information and data, respectively descriptive-survey and questionnaire and is of causal type. The statistical population of the research of the National Iranian Oil Company includes 250 people who were randomly selected, sample 148 and were encouraged to respond.To collect data from the standard questionnaires of Perceived supervisor&rsquo;s voice behavior and Employees&rsquo; Own Voice Behavior by Maynes andPodsakoff (2014) and Trust in supervisor by McAllister (1995) and hierarchical regression analysis and Hayes&rsquo; PROCESS macro were used to analyze the data. The results showed: the perceived supervisor&rsquo;s voice behavior was positively associated with employeevoice behavior; trust in supervisor mediated the relationship between perceived supervisor&rsquo;s voice behavior and employee voice behavior; gender moderated the relationship between trust in supervisor and employee voice behaviors; and gender moderated the indirect effect of perceived supervisor&rsquo;s voice behavior on employee voice behavior via trust in supervisor.The current study investigates employees&rsquo; perception of immediate supervisor&rsquo;s voice behavior that encourages employees to speak up, thereby providing a more nuanced understanding of the factors that facilitate employee voice behavior. I Manuscript profile
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        401 - Money Priming and Trust among Children: Evidence of a Field Experiment
        Zahra Ebrahimi Masoud Homayounifar Mehdi Feizi
        In addition to typical functions of money such as a medium of exchange, a means of evaluation, and storing the value of goods and services, it also has a symbolic character. Money due to its symbolic character can be used as a social goal in regulating interpersonal and More
        In addition to typical functions of money such as a medium of exchange, a means of evaluation, and storing the value of goods and services, it also has a symbolic character. Money due to its symbolic character can be used as a social goal in regulating interpersonal and intrapersonal relationships. On the one hand, priming is one of the most important ways to highlight the symbolic aspect of money. On the other hand, trust is one of the essential aspects of human relations. We conduct a trust game experiment on 511 fourth-grade girl students from the public schools in Mashhad. The results showed that children primed with money in the experimental group, on average, trust more than the control group. Manuscript profile
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        402 - The Effect of Financial Literacy on Behavioral Biases of Overconfidence and Herding Behavior and Analysis of their Effect on Investors' Performance in Tehran Stock Exchange Using Structural Equation Modeling
        Amin Roshangarzadeh mohsen dastgir rahman saedi
        Behavioral psychologists believe that people consistently tend to act in erratic ways when making decisions about their investments. In the other words, these researchers believe that investors are actually irrational and show behavioral biases. The purpose of this arti More
        Behavioral psychologists believe that people consistently tend to act in erratic ways when making decisions about their investments. In the other words, these researchers believe that investors are actually irrational and show behavioral biases. The purpose of this article is to investigate the effect of the dimensions and functions of financial literacy on the behavioral biases, including overconfidence bias and herding behavior bias, and to analyze their effect on each other and on the performance of investors in the Tehran Stock Exchange. For this purpose, a statistical sample was collected through a questionnaire from among 509 investors in the Tehran Stock Exchange. Also, PLS software was used to analyze the model. The results of this research showed that financial literacy has a significant effect on overconfidence behavioral biases and herding behavior among investors. Also, the results showed that the mentioned biases have a significant effect on the performance of investors. Manuscript profile
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        403 - The effect of managers' overconfidence on the possibility of financial crises
        Ali Nemati
        abstract :The effect of managers' overconfidence on the possibility of financial crisesIn this study, the relationship between the Managerial overconfidence and Financial distress like lihoood is examined. The research sample consists of 185 firms listed in Tehran Stock More
        abstract :The effect of managers' overconfidence on the possibility of financial crisesIn this study, the relationship between the Managerial overconfidence and Financial distress like lihoood is examined. The research sample consists of 185 firms listed in Tehran Stock Exchange during 1389 to 1393 and in the period studied by systematic elimination method was studied. To review hypothesis of research, logistic regression model was used. The results of this study show that in the period studied, Managerial overconfidence and Financial distress likelihoood and there is a significant positive relationship. In other words, the Managerial overconfidence in firms is increasing the financial distress likelihood. In other words, Managerial overconfidence, increasing the Financial distress likelihoood in the firms. The effect of Managerial overconfidence, on the Financial distress likelihoood is significant at 95 percent confidence level. The results show that the life of the company depends on the ability of company managers and the satisfaction of a wide range of related groups of the companyKeywords: Managerial overconfidence, Financial distress likelihoood, Profitability Ratio, logistic regression Manuscript profile
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        404 - Assessing the effect of tax perception justice and trust in government on tax compliance
        Ehsan Sadeghi Mohammad Reza Razdar mahmood lari dasht bayaz
        The purpose of this study is to investigate the effect of the variables of perception of tax justice and trust in the government on tax compliance. Among the variables that influence the tax behavior of people specializing in accounting, the impact of the variables of p More
        The purpose of this study is to investigate the effect of the variables of perception of tax justice and trust in the government on tax compliance. Among the variables that influence the tax behavior of people specializing in accounting, the impact of the variables of perception of tax justice and trust in the government on tax compliance was investigated. Also, the statistical population of this research includes tax specialists working in the tax office of Khorasan Razavi province (460 people), based on the results of the Morgan table, 210 people were determined as a statistical sample (random sampling method). The experiment and data analysis were done in two ways: using correlation analysis, exploratory factor analysis and regression analysis, the findings obtained as a result of the analysis show that (1) there is a positive and statistically significant relationship between trust in the government and tax compliance through the perception of tax justice (mediation), (2) there is a statistically significant and positive relationship between trust in the government and tax compliance, and (3) there is a positive and statistically significant relationship between trust There is a government with a perception of tax justice. Also, the model was tested using structural equation analysis and by SMART-PLS2 software. Manuscript profile
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        405 - Techno-Economic and Environmental Base Approach for Optimal Energy Management of Microgrids Using Crow Search Algorithm
        Sajad Gorji Saeed Zamanian Majid Moazzami
        By incremental deployment of renewable energy sources on microgrid frameworks, new technical and economic issues have emerged in the power system industry. The optimal operation of microgrids in the presence of intermittent renewable sources has been counted as a new ch More
        By incremental deployment of renewable energy sources on microgrid frameworks, new technical and economic issues have emerged in the power system industry. The optimal operation of microgrids in the presence of intermittent renewable sources has been counted as a new challenge within the last decade. Microgrids are off-grid or grid-connected power systems on a very small scale encompassing different types of distributed generation sources and local loads. Generally, in isolated microgrids, the demanded energy of consumers is maintained by hybrid models of internal energy sources. The principal purpose of hybrid systems is to supply the electrical power demanded by consumers instantaneously as well as storing surplus energy for critical conditions. In this paper, a techno-economic and environmental base approach for optimal energy management of microgrids using crow search algorithm is presented. Under study microgrid include renewable energy resources, battery and diesel generator as backup power generator. Annual cost and the released emission are considered as the objective function of the proposed method. The crow search algorithm calculates power dispatch scheduling among generation units. Simulation results of the proposed method show the appropriate configuration of the hybrid system that lead to decrease the annual cost of the system and the released emission. Manuscript profile
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        406 - A Review of the Quantum Key Distribution Network in Fiber Optics
        Masoumeh Shirichian Reza Sabbaghi-Nadooshan Mahboobeh Houshmand Monireh Houshmand
        Telecommunication networks are certainly one of the cornerstones of the modern information society and one of the main drivers of the economy and provide a basis on which many daily activities can rely. Also, new technologies such as the Internet of Things, artificial i More
        Telecommunication networks are certainly one of the cornerstones of the modern information society and one of the main drivers of the economy and provide a basis on which many daily activities can rely. Also, new technologies such as the Internet of Things, artificial intelligence, self-driving cars, 5G, etc. will not reach their full potential unless an infrastructure communication network meets their needs. Security is critical to their infrastructure and services. On the other hand, the development of quantum computing technology in recent years and the construction of quantum computers with very high processing power and solving very complex problems faster than current computers has made cybersecurity, computer security and communication devices a vital and important issue for governments. However, with the advancement of quantum technology, these threats can be prevented by using quantum methods to distribute keys, so quantum cryptography is considered as an alternative to classical methods against quantum computers and cyberattacks. Quantum key distribution is the most popular sub-branch of quantum cryptography, and commercial examples are now available in the market. However, the implementation of quantum key distribution networks in fiber optics, which is discussed in this paper, is one of the solutions that provide unconditional security through quantum cryptography to establish secure communication. The distinguishing point of this article is to provide an overview of the latest research in the field of implementation of quantum key distribution networks in fiber optics. In addition, the quantum key distribution networks implemented in the world are reviewed and compared and the approach of different countries in this field is studied. Manuscript profile
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        407 - Assessment and Improving Methods of Reliability Indices in Bakhtar Regional Electricity Company
        Saeed Shahrezaei Ali Asghar Ghadimi Majid Gandomkar Majid Moazzami Sanaz Shaheidari Ali Reza Afshari Moghadam
        Reliability of a system is the ability of a system to do prospected duties in future and the probability of desirable operation for doing predetermined duties. Power system elements failures data are the main data of reliability assessment in the network. Determining an More
        Reliability of a system is the ability of a system to do prospected duties in future and the probability of desirable operation for doing predetermined duties. Power system elements failures data are the main data of reliability assessment in the network. Determining antiseptic parameters is the goal of reliability assessment by using system history data. These parameters help to recognize week points of the system. In other words, the goal of reliability assessment is operation improving and decreasing of the failures and power outages. This paper is developed to assess reliability indices of Bakhtar Regional Electricity Company up to 1393 and the improving methods and their effects on the reliability indices in this network. DIgSILENT Power Factory software is employed for simulation. Simulation results show the positive effect of improving methods in reliability indices of Bakhtar Regional Electricity Company. Manuscript profile
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        408 - Reliability Evaluation of Power System SVC Types Using a Markov Chain
        Ali Behdan Bahador Fani Ehsan Adib
        Static reactive power compensator (SVC) plays an important role in power system reliability stems. In evaluations of reliability, only reactive power is considered as a constraint network is placed in the SVC Brrsy‌Ha impact on power system reliability evaluation techni More
        Static reactive power compensator (SVC) plays an important role in power system reliability stems. In evaluations of reliability, only reactive power is considered as a constraint network is placed in the SVC Brrsy‌Ha impact on power system reliability evaluation techniques are still not considered. This type of SVC, the TCR-FC, TSC and TCR-TSC examined and the information wrong or repair parts of the states of the user. &mu;) is expressed.This type of SVC, the TCR-FC, TSC and TCR-TSC examine the error occurs and information Halt‌Hay or repair parts used by our participants .Static reactive power compensator (SVC) plays an important role in power system reliability stems. Thus it is clear that &lambda; is a parameter that indicates the error to each component, and &mu; is a parameter which indicates the service or go into the same circuit components and repair goes wrong. After the static reactive power compensator (SVC) plays an important role in power system reliability. Manuscript profile
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        409 - Designing convincing customers model of domestic tourism companies
        Siamak Habibi reza shafei Heirsh Soltanpanah
        Marketing is very important for travel agencies by attracting and retaining tourists. Due to the importance of selling products to tourism travel agencies, the use of customer persuasion techniques for these companies will also be of particular importance. Persuasion is More
        Marketing is very important for travel agencies by attracting and retaining tourists. Due to the importance of selling products to tourism travel agencies, the use of customer persuasion techniques for these companies will also be of particular importance. Persuasion is rooted in social psychology topics with a variety of techniques, each of which has a particular impact on customer persuasion. The purpose of this study is to design a paradigm model based on customer persuasion techniques in the field of tourism Due to the fact that the method of this research is qualitative, in the first stage, the theoretical foundations of the research were collected by referring to books and articles in the field of marketing and tourism. In the next stage, the opinions of tourism experts were collected through open interviews, which included professors of marketing, cultural heritage and tourism organization, and managers of tourism offices, which were analyzed using MAXQDA 2020 software. The research findings led to the identification of 596 initial codes of 28 sub-categories and 11 central categories. The results of this study ultimately led to the design of a paradigm model of convincing customers of tourism companies based on the techniques and principles of persuasion and its consequences on customers' behavior. Manuscript profile
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        410 - Exploring the Dimensions of Social Responsibility in Tourists’ Destination and their Role in the Willingness to Revisit Using a Mixed Method Research (A Case Study of Gilan Province)
        Fereshteh Ghavidel Ali Gholipour Soleimani Seyed Mahmoud Shabgoo Monsef Alireza Farokhbakht Foomani
        Today, social responsibility has been considered to protect and encourage the return of tourists to the tourism industry, despite growing concerns about environmental degradation, depletion of natural resources, human rights issues and fair trade. The purpose of this st More
        Today, social responsibility has been considered to protect and encourage the return of tourists to the tourism industry, despite growing concerns about environmental degradation, depletion of natural resources, human rights issues and fair trade. The purpose of this study was to explore the dimensions of social responsibility of tourism in Gilan province from the perspective of tourists and to investigate its effect on revisiting willingness as well as the effect of destination trust and tourists&rsquo; satisfaction as a mediator and destination reputation as a moderator. Thus, the present study is considered a mixed research. First, in the qualitative stage of the study, the economic, environmental, cultural, legal and ethical dimensions of destination social responsibility obtained from classical Grounded Theory and through in-depth semi-structured interview with 12 internal tourists and coded using "MAXQDA" software have been tested along with hypotheses obtained from studying the internal and external literature, by non-probability sampling and snowball method through a questionnaire from 236 internal tourists and using structural equation modeling using "PLS" method and the "SPSS" software. The findings showed that destination social responsibility does not have a direct and significant effect on revisiting willingness. But this relationship was indirectly confirmed through destination trust and tourists&rsquo; satisfaction. Moreover, there was a significant relationship between destination trust and tourists&rsquo; satisfaction. The modifier role of reputation in the relationship between economic, environmental, cultural and legal dimensions with destination trust as well as the ethical dimension with tourists&rsquo; satisfaction was also confirmed. Manuscript profile
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        411 - The relationship between the store image and service quality perceived value and the customers purchase intention
        Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri
        The aim of the present research was to investigate the relationship between the mental image of the store and the purchase intention of customers with regard to the mediating role of service quality, trust and perceived value in agricultural implement sales agencies in More
        The aim of the present research was to investigate the relationship between the mental image of the store and the purchase intention of customers with regard to the mediating role of service quality, trust and perceived value in agricultural implement sales agencies in Gorleston province. The current research was done using descriptive/survey and correlation method. The statistical population of the research of customers of all agricultural implement sales agents in Gorleston province was determined as the volume of 384 people and the sampling method was cluster. The research data was collected by library and field method and the instrument used was a standard questionnaire. The reliability of the questionnaires was calculated and confirmed using the Cronbach's alpha method, and the validity of the instrument was confirmed using the content validity method. Also, data analysis was done using the structural equation modeling method and with the help of Lisrel software. The research results showed the significance of all the hypotheses and the research hypotheses were generally confirmed. Manuscript profile
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        412 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
        Zeinab olsadat Tabatabaei Yeganeh
        Having a reliable brand has become a strategic issue and an undeniable necessity. Brand researchers have been in their quest for understading how consumers assess brands and react to brand building practices. Business and brand managers hope to be able to control and di More
        Having a reliable brand has become a strategic issue and an undeniable necessity. Brand researchers have been in their quest for understading how consumers assess brands and react to brand building practices. Business and brand managers hope to be able to control and direct the behavior of consumers and encourage their buying intentions. The main purpose of this study is to "investigate the effects of brand experience, brand image and brand trust on intention to buy: a case study of iPhone consumers in Iran." The statistical population of the present study includes all customers of Apple Store stores in the west of Tehran. Given that the number of customers is unlimited; According to Cochran's formula for unlimited numbers; 384 people are considered as a statistical sample. The research method is descriptive survey with an applied approach. The method of data collection is a library and field method. The method of testing research hypotheses is through factor analysis and structural equations.The results showed that the brand image has a direct and significant effect on customer intention to buy and customer trust. Also, brand experience has a significant direct effect on brand image, brand trust and customer dependence on the brand. Ultimately, brand trust increases customer dependence on the brand, and customer dependence on the brand increases customer engagement. Manuscript profile
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        413 - The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses
        leila Andervazh zahra sokaini
        The aim of the present research was the role of service quality and perceived value on repurchase intention and customer satisfaction in internet businesses. For this purpose, a main hypothesis and seven sub-hypotheses were formulated. The research method is applied fro More
        The aim of the present research was the role of service quality and perceived value on repurchase intention and customer satisfaction in internet businesses. For this purpose, a main hypothesis and seven sub-hypotheses were formulated. The research method is applied from the point of view of the goal. The statistical population of the research is people who have used the services of the three-whistle application at least once. The sample size is equal to 133 people. Data analysis was carried out in two parts, descriptive and inferential statistics. Structural equation method and AMOS and SPSS software were used in inferential statistics. In order to check the fit of the research model, path analysis was used. Based on the findings, there is a significant relationship between all hypotheses at the level (P&gt;0.05) and the effects of service quality and perceived value with the mediating role of trust in home delivery service personnel on repurchase intention and customer satisfaction in businesses. The Internet is influential. Manuscript profile
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        414 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
        Nosratallah Shadnoush Mohammad ali Keramati Maesumeh Ghafuri
        The current research was conducted with the aim of designing a theoretical model of the effect of co-creation in facing augmented reality on perceived risk, perceived trust and customer purchase intention. In order to formulate the model, the qualitative research method More
        The current research was conducted with the aim of designing a theoretical model of the effect of co-creation in facing augmented reality on perceived risk, perceived trust and customer purchase intention. In order to formulate the model, the qualitative research method was used, and specifically, the foundation data method was used in the construction of the theory. The statistical population of this research in the qualitative part of the research consists of experts such as university professors and specialists who have been in Mapna company for many years, which ultimately led to the extraction and identification of variables. The sampling method was snowball and the criterion of sample size was to reach theoretical saturation and the main basis of data collection was conducting in-depth interviews. A total of 20 interviews were conducted. After performing the three stages of coding by using MAXQDA software, the final research model consisting of 8 general categories, 27 subcategories and 58 main concepts was obtained. In this research, identifying the factors of the model based on co-creation in the face of augmented reality and perceived risk, perceived trust, and the customer's purchase intention, and the explanation of their relationship was intended. Manuscript profile
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        415 - The importance of privacy concerns in permission marketing
        Zahra Mohammadzadeh Emamverdikhan alireza Farokhbakht Foumani Rahmat Ali Saberi Haghayegh
        Nowadays, in a very competitive environment with dozens of techniques, business owners are looking for newer ways to introduce and sell more diverse products and services to customers, but they face receiving negative responses from most customers because most of their More
        Nowadays, in a very competitive environment with dozens of techniques, business owners are looking for newer ways to introduce and sell more diverse products and services to customers, but they face receiving negative responses from most customers because most of their messages are sent when people are not focused. and sometimes, due to the sensitivity of most customers to the security of personal information, they consider receiving unwanted advertisements with different topics a nuisance. Godin 1999 introduced permission marketing in the book "Permission Marketing Turning Strangers into Friends and Friends into Customers" which refers to direct marketing activities that require consumers' consent to contact and introduce and advertise the products and services of a business to customers with a particular company. The present study was quantitative applied research. First, the data, models, and theoretical literature conducted in this field were collected and the appropriate model was selected and distributed in the field by distributing a combined 38-question questionnaire (standard and researcher-made based on Likert's five-point spectrum) in the statistical population with 384 online and offline customers receiving services from the city of Rasht was done. 7 proposed hypotheses were confirmed. Privacy concerns were explained by 88% and permission by 50%. Manuscript profile
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        416 - The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions
        Reyhaneh khizab maryam rostami jam khaneh Majid Nasiri Razieh Khizab
        The aim of the research was to investigate the relationship between the perception of the corporate social responsibility and the customers' behavioral intentions with regard to the mediating role of customer commitment and trust among customers of the Kale brand in Maz More
        The aim of the research was to investigate the relationship between the perception of the corporate social responsibility and the customers' behavioral intentions with regard to the mediating role of customer commitment and trust among customers of the Kale brand in Mazandaran province. This research is descriptive in terms of purpose, application and research method of correlational type. The statistical population of the research is all customers of Kale brand in Mazandaran province, whose number is considered indefinite. The statistical sample of the research is based on the table of Karjesi and Morgan equal to 384 customers, which was selected by available sampling method. A standard questionnaire was used as a data collection tool. The study model was designed with structural equation approach and modeled using SmartPLS software. The research results showed the significance of all the hypotheses and the research hypotheses were generally confirmed. In other words, the results showed that there is a significant relationship between the perception of the corporate social responsibility and the customers' behavioral intentions with regard to the mediating role of customer commitment and trust among customers of the Kale brand in Mazandaran province. Manuscript profile
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        417 - Analysis of vital factors affecting trust after use and its effect on citizens' intention to continuously use electronic services in Tehran laboratories
        Gholamreza solimani Mahnaz bahramikia
        The purpose of this research is to investigate the effect of analysis of vital factors affecting trust after use and its effect on citizens' intention to continuously use electronic services. The research method is descriptive in order to investigate how the variables h More
        The purpose of this research is to investigate the effect of analysis of vital factors affecting trust after use and its effect on citizens' intention to continuously use electronic services. The research method is descriptive in order to investigate how the variables have a cause and effect effect, and in terms of purpose, it is of an applied type. The necessary information for the research was obtained through the study of theoretical foundations and a questionnaire of 140 people, which was randomly distributed among the referents and users of electronic services of Massoud Laboratory in 1401. Structural equation modeling using PLS technique has been used to analyze the data. The results of the data analysis showed that the clients' understanding of the quality of information, services and security and privacy has a positive and significant effect on their trust after use; The trust of visitors to the laboratory will have a positive effect on the trust in the laboratory after using it. The trust after using the laboratory will have a positive effect on the perceived usefulness and satisfaction of the clients, and the perceived usefulness and satisfaction have a positive effect on the intention of continuous use of the clients; But the results showed that the clients' understanding of the quality of the system and the clients' trust in the Internet do not affect their trust in the laboratory after using it, and the trust after using the laboratory does not affect their intention to continue using it. Manuscript profile
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        418 - The Relationship between the Use of Information and Communication Technology in Teaching and Perceived Educational Justice and Trust
        farhad shafiepoor motlagh Tahereh Ghadimi Fini
        The purpose of this research was to study the relationship between the use of information and communication technology (ICT) in teaching and perceived educational justice and trust. The research methodology followed a descriptive correlational approach. The statistical More
        The purpose of this research was to study the relationship between the use of information and communication technology (ICT) in teaching and perceived educational justice and trust. The research methodology followed a descriptive correlational approach. The statistical population included all second grade students of smart schools in Isfahan during 2015&ndash;2016 (N=15,000). According to Krejcie and Morgan table, 372 individuals were randomly selected using multi-stage cluster sampling. The instruments of the research were three questionnaires: A researcher made questionnaire focusing on ICT in teaching, including 15 items (&alpha;=0.89); a questionnaire focusing on the role of ICT (computer and Internet) in ensuring educational justice, with 40 items (&alpha;=0.92); and a researcher made questionnaire focusing on educational trust, with 20 items (&alpha;=0.94). The data was analyzed using descriptive statistics (mean and percent) and inferential statistics (Pearson&rsquo;s correlation coefficient, the Kolmogorov&ndash;Smirnov&nbsp;test, one-sample t test, and multi-variable regression) through SPSS 20. The results revealed that the situation of ICT in teaching was above average, the situation of educational justice was slightly below average, and the situation of educational trust was also above average. Moreover, the results of the correlation coefficient revealed that there were positive and significant relationships between the use of ICT in teaching with educational justice and trust (P&lt;0/05). The results of the multiple regressions revealed that the use of ICT in teaching and its dimensions can predict the level of educational justice and trust. Manuscript profile
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        419 - Effect of components of acceptance and trust on graduate students' use of proposal registration and researh affairs through intention in Islamic Azad University of Ahvaz
        Hadis Kazemi Barreh Bi Chast Faraiba Nazari
        this research is to investigate the effect of acceptance and trust components through the intention of using postgraduate students' behavior from the Proposals registration system and research affairs of Islamic Azad University. The present research is a descriptive-sur More
        this research is to investigate the effect of acceptance and trust components through the intention of using postgraduate students' behavior from the Proposals registration system and research affairs of Islamic Azad University. The present research is a descriptive-survey method in terms of its purpose and in terms of data collection method. The statistical population of this research includes all graduate students of Ahvaz Islamic Azad University. Of these, 384 people were using stratified sampling and responded to the researcher-made questionnaire. Data analysis was performed using Pearson correlation coefficient and PLS software. Seven hypotheses were investigated in this study. The results indicated that seven hypotheses were examined and approved. The intention to use technology had the highest percentage of impact among assumptions. After that, in the order of trust, the behavior of using technology and trust on the behavior of use had the most impact. The intention was to use the least percentage of impact on behavior. The Z value was 3.32 and 3.16, respectively, to influence the acceptance of technology and trust in the use behavior, considering the role of mediation intent to use. Based on the results of the data, it can be concluded that the acceptance and trust components are effective on the students' behavior in applying the application registration system and research affairs of the university and intend to increase this effect. At the end, practical suggestions were submitted to the directors and relevant authorities in conjunction with assumptions and future research was presented to the researchers. Manuscript profile
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        420 - Factors affecting the tendency to virtual social networks: Case study of Farhangian University student-teachers
        Batool Sabzeh
        The development of new communication technologies and virtual social networks in the last two decades has led to ideological and attitude changes, especially among the younger generation. In this regard, the present article was conducted with the aim of investigating th More
        The development of new communication technologies and virtual social networks in the last two decades has led to ideological and attitude changes, especially among the younger generation. In this regard, the present article was conducted with the aim of investigating the trend towards virtual social networks and the factors affecting it. The research method used by the Commission is a survey in which data were collected using a researcher-made questionnaire tool among 900 people selected by a multi-stage cluster sampling method in 2009. The results of multivariate analysis showed that the most important variables affecting the rate of student-teacher orientation to social networks, respectively, include attitudes towards social networks, religiosity, and the level of trust in social networks. Other variables such as gender, age, and length of time to join social networks have had a significant but slight effect on social media orientation. In total, these variables have been able to explain about 43% of the variance in virtual social media trends. Manuscript profile
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        421 - Technological role analysis of organizational transparency in order to organizational trust of managers of Islamic Azad University of Mazandaran province
        hosna kashef
        The aim is to investigate the technological role of organizational transparency in order to gain organizational trust of the managers of Mazandaran Azad University. This research is an applied and descriptive study of the type of correlation and performance mixed with t More
        The aim is to investigate the technological role of organizational transparency in order to gain organizational trust of the managers of Mazandaran Azad University. This research is an applied and descriptive study of the type of correlation and performance mixed with the exploratory design. The statistical population includes 750 university administrators, which using the Cochran's formula and stratified random sampling of 254 people, the sample size was estimated. The results of heuristic variable technological analysis of organizational transparency with two components of technology understanding and the existence of a website with a factor variance of 38.38 and 41.35 were confirmed. The t-values ​​of organizational trust (stability, loyalty, competence, integrity, openness) were estimated from 5.52 to 9.53 and the technological dimensions of organizational transparency were 28.64 and 42.31 (more than the assumed t-value of 1.96), respectively. The above dimensions have a positive effect on the variable and at the error level of 0.05 there is a positive and significant relationship between the technological components of organizational transparency with organizational trust and its components and the technological variable of organizational transparency with a correlation coefficient of 0.98 with direct trust, positive And has a strong correlation. Manuscript profile
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        422 - The Impact of Monopolies on Social Capital
        Hamid Ahmadi Davood Afshari Mehdi Karimi
        The governments for supplying public goods and maintaining political stability need reliable financial and non-financial resources. These resources should be provided through taxes or the governments by making self-made restrictions and deficiencies in social and econom More
        The governments for supplying public goods and maintaining political stability need reliable financial and non-financial resources. These resources should be provided through taxes or the governments by making self-made restrictions and deficiencies in social and economic system provide them. These limitations while provides financial resources for the government convert the market as a lever for controlling the society. The present article is trying to examine the impact of monopolies and control of economic، social and cultural spheres by the government on social capitals. The underlying hypothesis is that the expansion and intensification of government monopolies in the above said fields weakens and disrupts the social capital. The social capital، in fact regulates relations among human and organizational settings، create norms and builds confidence in the society. As a result in short term it leads to governmental and social corruption and in the long term prepares the ground for social anomie. Therefore، if the protection of private property، equal distribution of opportunities، equality before the law، encouraging public participation in the affairs of the society and finally fight against corruption do not get enough importance achieving development which is the ultimate goal of relations between the government and the society will not be materialized. Manuscript profile
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        423 - The Foreign Policy of Hassan Rouhani, Constructive Interaction within the Framework of Development Oriented Government
        Alireza Rezaei Ghasem Torabi
        The foreign policy of eleventh administration (Hassan Rouhani government) is based on what principle and orientations? These principle and orientations are according to what foreign policy model? In reply to above questions the following hypothesis can be given; taking More
        The foreign policy of eleventh administration (Hassan Rouhani government) is based on what principle and orientations? These principle and orientations are according to what foreign policy model? In reply to above questions the following hypothesis can be given; taking into consideration the experience of Mr. Rouhani as the secretary of National Security Council, his articles, books and speeches and his debate during presidential election campaign on can conclude that the foreign policy of the Eleventh Administration as &ldquo;constructive interaction with the world within the framework of development oriented government. This foreign policy prepares the ground for economic growth and development within the framework of Twenty Years Perspective Plan, through d&eacute;tente, confidence building, avoiding securitization, improving the prestige and fa&ccedil;ade of Iran, active diplomacy and ties with other countries and international organizations. According to Mr. Rouhani during the past years the foreign policy by increasing tension and pursuing radical policies had pushed Iran towards a security centered phase and have created serious obstacle for achieving economic growth and development of the country. Therefore, for putting back the country on the right track as being prescribed by document on Twenty Years Perspective (Iran in the year 1404 Iranian year) a development oriented government should hold the power. A government that its priority should be constructive interaction with the world and in this way prepares the suitable ground for economic growth and development. With these points in view the purpose of the present article is to examine by a descriptive analytical method the foreign policy of Rouhani government on the basis of constructive interaction with the world and the development oriented policy. Manuscript profile
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        424 - The Strategies of Islamic Republic of Iran towards the Security of Persian Gulf
        Mohammadali Basiri Leila Javidi
        The Persian Gulf region is one of the important security, strategic and economic regions in international system. For these reasons it is having important place and throughout recent history great powers have paid attention to it and it has sometime become the target of More
        The Persian Gulf region is one of the important security, strategic and economic regions in international system. For these reasons it is having important place and throughout recent history great powers have paid attention to it and it has sometime become the target of their aggression. Nowadays with the advent of oil reserves and its important place in world economy the security and stability of this region is a sensitive issue for both regional as well as world powers. Taking into consideration the type, position and political geography, nature of the governments in the Persian Gulf region, a regional security based on cooperation among the countries of the region is most suitable method for the security of the region. Of course this task will not be accomplished unless different methods of mutual confidence building are pursued among the countries of the region for removing the misunderstandings. This will be achieved only through the serious efforts of the political leaders of littoral countries. Manuscript profile
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        425 - The Effect of Social Capital on the Urban Quality of Life of Isfahan District 14 Citizens
        Soheila jahangiri heydari Mohammad Taghi Iman..
        The purpose of this study is to examine the effect of social capital on the urban quality of life (QOL) of Isfahan district 14 citizens by structural equation modeling (SEM). In this study, Pierre Bourdieu and Robert Putnam's theories have been used as the theoretical f More
        The purpose of this study is to examine the effect of social capital on the urban quality of life (QOL) of Isfahan district 14 citizens by structural equation modeling (SEM). In this study, Pierre Bourdieu and Robert Putnam's theories have been used as the theoretical framework to explain the dimensions of social capital. We have also considered the QOL concept defined by Schalock in the dimension of personal evaluation. The method is survey-based. In the study, the statistical population includes all individuals aged 18-65 years in 7 neighborhoods of district 14 of Isfahan that were obtained 400 individuals based on Cochran’s formula. The multi-stage sampling method and data collection tool was a questionnaire. Overall, the independent variables of the study were able to explain 0.57 of the dependent variables of QOL. Path analysis test elucidated that the social capital variable had the most direct impact on the QOL. In the second place, the economic class variable has the most impact on QOL. Manuscript profile
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        426 - Sociological Study of the Relationship between Social Trust and Adherence to Citizenship Culture (Case Study: Citizens of Qazvin)
        موسی سعادتی Elham Abbasi Sajedeh Eslami
        Citizenship culture is a set of common values, attitudes and fundamental laws that include a sense of belonging, respect for the common heritage, as well as recognition of rights, rights, obligations and rules of citizenship. In fact, the mentioned culture, as a human l More
        Citizenship culture is a set of common values, attitudes and fundamental laws that include a sense of belonging, respect for the common heritage, as well as recognition of rights, rights, obligations and rules of citizenship. In fact, the mentioned culture, as a human lifestyle in the form of the context or theme of the citizen in the context and is affected by the needs of the present and the future. The present study was conducted to investigate the relationship between social trust and adherence to the culture of citizenship among citizens of Qazvin. The research method used in this research is a survey and the statistical population includes all citizens aged 15-59 years in Qazvin, of which 400 people were selected through Cochran&#039;s statistical formula and cluster sampling to collect the necessary information. SPSS software was used to analyze the collected information. The results indicate that the relationship between the variables of interpersonal trust, trust in citizens and trust in non-governmental organizations with the components of citizenship culture (adherence to individual and collective values and adherence to norms of citizenship culture) was statistically significant. The type of relationship is also positive and direct. The results of regression analysis also showed that the variables present in the regression model could explain 29.5% of the variables of the degree of adherence to citizenship culture. Manuscript profile
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        427 - Explain the situation of social trust among the citizens of Kashan
        محمد گنجی Shiva Aghabozorgi zadeh Hadise Shams
        The main purpose of this study was to investigate and identify social factors affecting the level of trust among the citizens of Kashan. The main structure of the theoretical framework of the present study is the theories of Giddens, Putnam Zetomka, Durkheim and Winhove More
        The main purpose of this study was to investigate and identify social factors affecting the level of trust among the citizens of Kashan. The main structure of the theoretical framework of the present study is the theories of Giddens, Putnam Zetomka, Durkheim and Winhoven. The research method was survey and the research tool was a researcher-made questionnaire. Statistical population of research, Includes citizens (18-64 years old) of Kashan city, which according to Cochran&#039;s formula, 373 people have been obtained In order to obtain research samples, non-probability-quota sampling method has been used. Formal validity was used to evaluate the validity and Cronbach&#039;s alpha test was used to evaluate the internal coherence (validity) of the items. Findings show that the average trust of citizens (both individual and institutional) is 2.70 in the range of 1-5, which seems Less than the average of the studied spectrum. On the other hand, social health, social vitality and religiosity have a positive correlation with social trust. The correlation of social trust variable with social health is 0.373, with social vitality is 0.305, with religiosity is 0.205. According to the regression results, the studied independent variables (16%) explain the variance of social trust. Meanwhile, social health with a value of (0.270) has the greatest impact on social trust. After social health, social vitality with a value of 0.136 and religiosity with a value of 0.117. Manuscript profile
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        428 - Study of social trust and symility towards social participation tendency of citizens of Kashan city
        Mohsen Niazi Zeinalabedin Khedmati Fatemeh Khoshbayani
        Social participation is a key element in urban development, and social trust and sustainability are among the most important factors that provide a platform for social participation. This research was conducted with the aim of evaluating the effect of social trust and s More
        Social participation is a key element in urban development, and social trust and sustainability are among the most important factors that provide a platform for social participation. This research was conducted with the aim of evaluating the effect of social trust and stability on the willingness of the citizens of Kashan to participate in society. The statistical population of this research is the citizens of Kashan city, the method of this research was carried out with a survey method and the data collection tool in this research was 3 standard questionnaires and the sample size was estimated to be 187 people using SPSS SAMPLE POWER sampling software. The sampling method in this research is available sampling. The data analysis tool of this research is SPSS statistical software and AMOS modeling software. According to the findings of this research, 22% of the factor of willingness to social participation is related to the variable of social trust. Therefore, social trust has an effect on the desire for social participation, and it is possible to predict the desire for social participation based on social trust in the statistical population. 15% of the variance of the dependent variable (inclination to social participation) is explained by the independent variable (sustainability). In simpler words, 15% of the factor of willingness to social participation is related to the sustainability variable. Therefore, sustainability affects the desire for social participation and it is possible to predict the desire for social participation based on sustainability in the statistical population.. Manuscript profile
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        429 - Social determinants of interaction with urban strangers in Sanandaj
        مسعود گلچین Seyyed Hossein Serajzadeh Abdolhosein Kalantari Kamal Khaleghpanah sabah adin mafakheri
        In the urban era, promoting social care and respect in order to support the most vulnerable people in society is very important. The purpose of this article is to investigate the status of citizens&#039; social interaction with urban strangers and the factors affecting More
        In the urban era, promoting social care and respect in order to support the most vulnerable people in society is very important. The purpose of this article is to investigate the status of citizens&#039; social interaction with urban strangers and the factors affecting it in Sanandaj. The research method was survey and a questionnaire was used to collect data. The statistical population of this study included people aged 15 and over living in Sanandaj. The sample size is 350 people based on Cochran&#039;s formula, of which 360 people were selected and considered. The samples were selected through clustering of Sanandaj neighborhoods and sample selection was systematically selected from three local clusters. Descriptive statistics, Pearson correlation coefficients and path analysis were used to analyze the data. Findings showed that there is a significant relationship between voluntary activity in urban spaces and interaction with strangers. The results showed that there is a difference between the rate of interaction with urban strangers in single and married people. There is also a significant relationship between the variables of voluntary activity in urban spaces, sense of public respect and trust and interaction with strangers. Manuscript profile
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        430 - Social Factors Related to Citizenship Education (Case Study: Education Teachers in Tabriz District 3)
        mahmoud elmi
        Citizenship education is aimed at enhancing the abilities and skills of citizens. In this study, the social factors related to citizenship education of education teachers in the third district of Tabriz in 1399 have been addressed. The statistical population was male an More
        Citizenship education is aimed at enhancing the abilities and skills of citizens. In this study, the social factors related to citizenship education of education teachers in the third district of Tabriz in 1399 have been addressed. The statistical population was male and female teachers working in education in Tabriz District 3, the statistical sample was 286 male and female teachers in District 3 of Tabriz Education and the data collection tool was a questionnaire. Findings showed that the level of citizenship education of male and female teachers is not significantly different (Sig: 0.937). There was a significant relationship between citizenship education and social trust and religiosity (Sig: 0.037). Citizenship education was significantly different based on field of study, social and economic status (Sig: 0.001). Teachers belonging to the social and economic base had a higher score in citizenship education than teachers belonging to the middle and lower social and economic base. Among the fields of study, psychology teachers had the highest score of citizenship education and teachers of Islamic education had the lowest score (Sig 0.000). Knowing the teachers&#039; views on citizenship education is very effective in education planning. Manuscript profile
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        431 - Investigating of social stability in the city of Kermanshah
        Esmaeel Jahani Dolatabad chnour mohammadi
        The research is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study is citizens over 15 years old in Kermanshah city, The sample size was determined using the Cochran&#039;s formula of 385 people. The data c More
        The research is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study is citizens over 15 years old in Kermanshah city, The sample size was determined using the Cochran&#039;s formula of 385 people. The data collection tool was a researcher-made questionnaire and the analysis was performed with SPSS software (mean components, one-sample t-test and Friedman), WASPAS multi-criteria decision model and CV method. The results of comparing the average of social sustainability indicators in terms of citizens in Kermanshah show: Average indicators; The sense of spatial belonging, interaction, justice and access to facilities and services, housing quality, sense of security and participation and trust in terms of statistical results, is significantly higher than the average of three, but in the economic benefit index significantly It is significantly less than the average value of three and is not in a good condition at all in the eyes of the citizens. The results of the Friedman test also show; Each of the indicators has a different importance. Finally according to the results of the WASPAS model; Areas one, six, two, eight, four, five, seven, three In the first to eighth ranks respectively And are half enjoyed. In general, according to these results; There are no privileged, relatively privileged and deprived areas, and all areas are semi-privileged. The dominant development space in the regions in this model is semi-enjoyed. However, the situation of most indicators is average. But they need attention to achieve ideal conditions. Manuscript profile
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        432 - Explaining the effect of religiosity on the social trust of students (case study: students of the second secondary level of Mehriz city)
        Aboulfazl Pourganji Manouchehr Alinejad
        Social trust is one of the most fundamental elements of the strength and solidarity of societies. This issue is more important among students who are the future generations of any society. One of the factors that, according to the cultural-value system ruling Iranian so More
        Social trust is one of the most fundamental elements of the strength and solidarity of societies. This issue is more important among students who are the future generations of any society. One of the factors that, according to the cultural-value system ruling Iranian society, has a strong role in the social confidence of students, is religiosity. Based on this, the present research examined the effect of religiosity on students&#039; social trust. The research method was survey type. The statistical population was the secondary school students of Mehriz city, 250 of whom were selected and studied using stratified sampling method. The tool for collecting research data was a questionnaire. The findings of the research showed that the level of social trust of students is higher than average. Social trust among male students is significantly higher than female students. The linear regression estimate shows that the effect of religiosity variable on students&#039; social trust is equal to (Beta = 0.40) and statistically significant. However, there is no significant difference between male and female students in terms of the effect of the religiosity variable on social trust. In other words, gender variable does not moderate the effect of religiosity variable on social trust. Manuscript profile
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        433 - .An Explanation for the state of social trust among the residents of the city of Kashan
        mohamad ganji Shiva Aghabozorgi zadeh Hadise Shams
        .The main purpose of this study was to investigate and identify social factors affecting the level of trust among the citizens of Kashan. the theories of Giddens, Putnam, Zetomka, Durkheim and Vinhoven were utilized in the construction of the theoretical framework. The More
        .The main purpose of this study was to investigate and identify social factors affecting the level of trust among the citizens of Kashan. the theories of Giddens, Putnam, Zetomka, Durkheim and Vinhoven were utilized in the construction of the theoretical framework. The research population consisted of all citizens (18-64 years old) of Kashan city, of which,&nbsp; based on Cochran's formula, 373 people were chosen as the sample through a non-probability-quota sampling method. Formal validity was used to obtain the validity and Cronbach's alpha test was used to obtain the internal coherence (validity) of the items. Findings showed that the average trust of citizens (both individual and institutional) is 2.70 in the range of 1-5, which seems to be less than the average of the scale that was employed. On the other hand, social health, social vitality and religiosity have a positive correlation with social trust. The correlation of social trust variable with social health is 0.373, with social vitality is 0.305, with religiosity is 0.205. According to regression results, the studied independent variables could explain around 16% of&nbsp; the variance of social trust. Meanwhile, social health with a value of (0.270) has the greatest impact on social trust. After social health, social vitality with a value of 0.136 and religiosity with a value of 0.117. Manuscript profile
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        434 - .
        علیرضا محسنی تبریزی حسین آقاجانی اقباله عزیزخانی
      • Open Access Article

        435 - .
        Mahmoud Sharepour Hadiseh Hojjati
      • Open Access Article

        436 - Social Determinants of interaction with urban strangers in Sanandaj
        Masoud Golchin Seyyed Hossein Serajzadeh Abdolhosein Kalantari Kamal Khaleghpanah Sabahaldin Mafakheri
        In the urban era, the promotion of care and social respect to protect the weak is of enormous importance. The present article aims to study how the residents of Sanandaj treat strangers and what factors influence such treatment. This was a survey research which employed More
        In the urban era, the promotion of care and social respect to protect the weak is of enormous importance. The present article aims to study how the residents of Sanandaj treat strangers and what factors influence such treatment. This was a survey research which employed a questionnaire to collect needed data. The research population consisted of all the residents of Sanandaj who were above 15 years old of which 360 individuals were selected via a cluster and systematic random sampling technique. Pearson correlation and path analysis were used to analyze the data. The findings showed that there was a significant association between the activity of choice in urban spaces and interaction with strangers. It was also found that there was a difference between single and married individuals in their treatment of strangers. Furthermore, it was found that variables such as the activity of choice in urban spaces, sense of respect, and general trust were significantly related to interaction with strangers.&nbsp;&nbsp;&nbsp; Manuscript profile
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        437 - .
        bagher saroukhani فهیمه نظری منصور وثوقی
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        438 - .The Effects of Social Capital on Urban Quality of Life of Residents of District 14 of the city of Isfahan
        Mohammad Taghi Iman.. Soheila jahangiri heydari
        .The purpose of this study is to examine the effects of social capital on the quality of life (QOL) of Isfahani residents of district 14 by structural equation modeling (SEM). In this study, Pierre Bourdieu and Robert Putnam's theories have been used as the theoretical More
        .The purpose of this study is to examine the effects of social capital on the quality of life (QOL) of Isfahani residents of district 14 by structural equation modeling (SEM). In this study, Pierre Bourdieu and Robert Putnam's theories have been used as the theoretical framework to explain the dimensions of social capital. We have also considered the QOL concept defined by Schalock in one dimension of personal evaluation. The method is survey-based. In the study, the research population includes all individuals aged 18-65 years in 7 neighborhoods of district 14 of Isfahan of which, on the basis of Cochran&rsquo;s formula, 400 individuals were selected, using a multi-stage sampling method&nbsp; as the sample. Data collection tool was a questionnaire. Overall, the independent variables of the study were able to explain 0.57 of the variations in the dependent variables of QOL. Path analysis test elucidated that the social capital variable had the most direct impact on the QOL. In the second place, the economic class variable has the most impact on QOL. Manuscript profile
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        439 - An Examination of the level of social trust and stability of desire to social participation of the residents of Kashan city
        Mohsen Niazi Zeinalabedin Khedmati Fatemeh Khoshbayani
        Social participation is a key element in urban development, and social trust and sustainability are among the mostSocial participation is a key element in urban development, and social trust and sustainability are among the most important factors that provide a platform More
        Social participation is a key element in urban development, and social trust and sustainability are among the mostSocial participation is a key element in urban development, and social trust and sustainability are among the most important factors that provide a platform for social participation. This research was conducted with the aim of evaluating the effect of social trust and stability of the willingness of the citizens of Kashan to participate in society. The research population of this research consisted of the citizens of Kashan city, the method of research was the survey method and the data collection tool consisted of &nbsp;3 standard questionnaires and the sample size was estimated to be 187 people using SPSS SAMPLE POWER sampling software. The sampling method was available sampling. The data analysis tools were SPSS statistical software and AMOS modeling software. Findings showed that 22% of the factor of willingness to social participation was related to the variable of social trust. Therefore, social trust has an effect on the desire for social participation, and it is possible to predict the desire for social participation based on social trust in the research population. 15% of the variance of the dependent variable (inclination to social participation) was explained by the independent variable (sustainability). In simpler words, 15% of the factor of willingness to social participation is related to the sustainability variable. Therefore, sustainability affects the desire for social participation and it is possible to predict the desire for social participation based on sustainability in the statistical population. The results of the t-test showed that the social trust and social participation status among the citizens of Kashan city is moderate and at the optimal level, and the stability status among the citizens of Kashan city is at an unfavorable and weak level.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manuscript profile
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        440 - .
        محسن نیازی مهران سهراب زاده الهام شفائی مقدم
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        441 - .
        محمدصادق مهدوی علیرضا کلدی بهاره جمند
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        442 - A Sociological Study of the Relationship between Social Trust and Adherence to Citizenship Culture (Case of Study: Citizens of Qazvin)
        Mousa Saadati Elham Abbasi Sajedeh Eslami
        Citizenship culture is a set of common values, attitudes, and fundamental laws that include a sense of belonging, respect for a common heritage, as well as recognition of rights, obligations, and citizenship rules. This type of culture is a new approach and its effectiv More
        Citizenship culture is a set of common values, attitudes, and fundamental laws that include a sense of belonging, respect for a common heritage, as well as recognition of rights, obligations, and citizenship rules. This type of culture is a new approach and its effective results in the social and cultural development of society are undeniable. The present study was conducted with the aim of examining the relationship between social trust and the degree of adherence to the culture of citizenship among the citizens of Qazvin. The research method used was survey and the research population included all citizens aged 15-59 years old in Qazvin, of which, using Cochran's formula, 400 people were selected through cluster sampling to collect the necessary data. SPSS software was used to analyze the collected data. The results indicated that the variables interpersonal trust, trust in citizens, and trust in non-governmental organizations were significantly related to the components of citizenship culture (adherence to individual and collective values ​​and adherence to norms of citizenship culture). The type of relationship was also positive and direct. The results of regression analysis also showed that the variables present in the regression model were able to explain 29.5% of the changes of the variance of adherence to citizenship culture.&nbsp; Manuscript profile
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        443 - .
        سیروس احمدی آرمان حیدری محبوبه زارعی
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        444 - An Investigation of social stability in the city of Kermanshah
        Esmaeel Jahani Dolatabad Chonoor Mohammadi
        Given that the concept of sustainable development has become very important in recent decades and also since urban sustainable development, particularly in its social dimension, is exemplified in interpersonal relations among individuals, studying the contexts in which More
        Given that the concept of sustainable development has become very important in recent decades and also since urban sustainable development, particularly in its social dimension, is exemplified in interpersonal relations among individuals, studying the contexts in which it can be achieved can be of enormous significance. This research is applied in terms of purpose and descriptive-analytical in terms of method. The research population consisted of the citizens over 15 years old in Kermanshah city, using the Cochran's formula,&nbsp; 385 individuals were selected as the sample. The data collection tool was a researcher-made questionnaire and the analysis was performed with SPSS software (mean components, one-sample t-test and Friedman), WASPAS multi-criteria decision model and CV method. The results of comparing the veiws of citizens in Kermanshah showed that the average of the components of urban sustainable development were as follows: sense of spatial belonging (3.27), social interaction (3.21), justice and access to facilities and services (3.17), housing quality (3.15), sense of security (3.10) and participation and trust (3.39), economic benefits (2.73). The results of the Friedman test also showed that participation and trust had the highest impact. Finally according to the results of the WASPAS model; Areas one, six, two, eight, four, five, seven, and three had more impact, respectively.. Given the results of the WASPAS model, it could be argued that all geographic areas are in the semi-previlaged sphere and the most inequality relates to the sense of philanthropy among the residents. &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Manuscript profile
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        445 - .
        mohammad Ali zaki مریم السادات خشوعی
      • Open Access Article

        446 - .
        غلامرضا تاج بخش
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        447 - .
        اعظم خطیبی
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        448 - .
        مسعود گلچین sabah adin mafakheri
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        449 - Increasing Social Capital and Enhancing social solidarity in multi-cultural cities (case of study: the city of Shahinshahr)
        Ramin Tahmasebi zadeh Reza Esmaeili
        The purpose of this study was to study the effects of improvements in social capital on the promotion of social solidarity &nbsp;in the multicultural city of Shahinshah . The method of the study was qualitative with a grounded theory approach. Porposeful sampling method More
        The purpose of this study was to study the effects of improvements in social capital on the promotion of social solidarity &nbsp;in the multicultural city of Shahinshah . The method of the study was qualitative with a grounded theory approach. Porposeful sampling method was used for sample selection and semi-structured interviews were used for data collection. In the research sample, 11 informants and experts knowledgeable about the subject who had political and executive responsibilities in Shahinshahr &nbsp;participated in data collection. The findings indicated that the components of social capital experienced in Shahinshahr were social participation, social cohesion, social trust and strong intra-group bonding. From the participants' point of view, each of these components was desirable among the ethnic groups who were living in Shahinshahr. Manuscript profile
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        450 - The Impact of Cultural Capital on Social Trust (case of Study: Residents of Zanjan City)
        abolfazl karami Mohammd sadegh Mahdavi Mostafa Azkia
        This paper examines the impact of cultural capital on social trust. Social trust is one of the most important components of social development and the spread of modernity and it is a significant aspect of social relations, which provides the basis for social assistance More
        This paper examines the impact of cultural capital on social trust. Social trust is one of the most important components of social development and the spread of modernity and it is a significant aspect of social relations, which provides the basis for social assistance and participation among members of society. Social trust increases participation in various economic, social, political and cultural fields and increases the willingness of individuals to work with other groups. On the one hand, cultural capital, -as an indicator of cultural development, witch is a combination of indicators like individual inclinations and attitudes toward the use of cultural goods, the extent to which cultural goods are used objectively, and the scientific and cultural qualities of a person- can affect social trust. The research approach here is descriptive-causal and has been conducted in a cross-sectional and temporal manner. The research population included women and men over 18 years of age in the city of Zanjan, of witch a sample of 380 people were selected. The research findings showed that the estimation of social trust was about 23% of respondents, 70% were moderate and about 7% were high. A relatively high correlation was found between cultural capital and social trust and this correlation is statistically significant. Also, the relationship between the dimensions of cultural capital, including the embodied and objectified cultural capital, is significant with a solid correlation. Household income showed a negative relationship with social trust, so that by increasing the income&nbsp; level of families, their level of social trust was reduced. But there was a positive and direct correlation between the education of citizens and their parents' education and social trust, so as increasing the level of education and literacy of individuals, social trust has been increasing. Similarly, the results of regression analysis showed that the variables of cultural capital, income and education of the individual and responsible parents were 64% of the total dependent variable variation, but the share of the main variable of the research, namely, cultural capital, in this explanation was 33%. Therefore, in explaining social trust, cultural capital is an influential variable, and if this kind of capital is strengthened in society and among people, the level of social trust and general trust in society can also increase. Manuscript profile
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        451 - An analysis of the effects of abnormality (emphasizing the three dimensions of meaninglessness, distrust, and powerlessness) on social apathy (case of study: The Students of Islamic Azad University, Central Tehran and North Tehran Branches)
        Neda Seyedin Abdolreza Adhami Talieh Khademian
        This study aims to identify the effects of abnormality, &nbsp;with an emphasis on three dimensions (meaninglessness, distrust and powerlessness) on social Apathy. The research population consisted of students of Islamic Azad University, Central Tehran and North Tehran b More
        This study aims to identify the effects of abnormality, &nbsp;with an emphasis on three dimensions (meaninglessness, distrust and powerlessness) on social Apathy. The research population consisted of students of Islamic Azad University, Central Tehran and North Tehran branches which totaled 85,000 at the time of the research, of which 380 were selected via a random sampling technique. The survey method was used and the data collection tool was a researcher-made questionnaire. Pearson correlation coefficient, linear and multiple regression, independent mean t-test and one-way ANOVA were used to test the hypotheses. The findings showed that the rate of meaninglessness with a correlation of (r = 0.267); distrust with a correlation of (r = 0.245); and powerlessness with a correlation of (r = 0.397) were positively and significantly related to students' apathy. In other words, the higher the three dimensions of social anomaly, the greater the apathy among students.&nbsp;&nbsp;&nbsp; Manuscript profile
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        452 - Social factors related to citizenship education (case of study: District 3 of Tabriz high school teachers)
        Bahman Mirgeloee Bayat, Mahmood Elmi
        Citizenship education aims to enhance residents&rsquo; abilities and skills. This article provides a sociological analysis of factors related to citizenship education among Tabriz high school teachers who worked in District 3 in the year of 1399. Research population con More
        Citizenship education aims to enhance residents&rsquo; abilities and skills. This article provides a sociological analysis of factors related to citizenship education among Tabriz high school teachers who worked in District 3 in the year of 1399. Research population consisted of all male and female high school teachers of district 3 in Tabriz of whom 286 individuals were selected as the sample. A questionnaire was used to collect the data. The results showed no differences among male and female teachers with regards to citizenship education (sig.= 0.937) but there was a significant relationship between citizenship education and social trust and religiosity (sig. = 0.037) and also between citizenship education and education discipline and socioeconomic status (sig. = 0.001). Teachers with higher levels of socioeconomic status obtained higher points in citizenship education and teachers in the field of psychology obtained higher points in citizenship education than those in the field of Islamic knowledge. Knowledge of the views of teachers regarding citizenship education is very important in educational planning and programming.&nbsp;&nbsp; Manuscript profile
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        453 - عوامل اجتماعی مرتبط با مشارکت شهروندان تبریز در روند توسعه پایدار شهر .
        محمود علمی
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        454 - مولفه‌های جغرافیای سیاسی تاثیرگذار بر سرمایه اجتماعی و اعتماد عمومی در جمهوری اسلامی ایران: مطالعه موردی دولت حسن روحانی
        محمد رسول درویشی محمد رضا قائدی گارینه کشیشیان سیرکی محمد توحید فام
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        455 - مطالعه جامعه شناختی شهرها و روستاها با تحلیل گرایش های فردگرایانه (موردمطالعه : شهروندان شهر تهران)
        فرشاد نجفی اسدالهی مجید کفاشی بهرنگ صدیقی
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        456 - ارزیابی و تحلیل توسعه‌یافتگی ناحیه‌ای با استفاده از مدل HDI (مطالعه موردی استان همدان)
        مجید شمس مهدی نیک زادی
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        457 - برآورد مدل تاثیرگذاری ابعاد اعتماد اجتماعی بر توسعه محلی و منطقه‌ای از نگاه ساکنین مناطق 22 گانه شهر تهران
        سروش فتحی مهدی مختارپور
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        458 - بررسی عوامل مؤثر بر رفتار شهروندی سازمانی در صنعت گردشگری
        مسلم باقری محمد صالحی علی رحیم پور
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        459 - بررسی مشارکت شهروندان تهرانی در امور شهری با تاکید بر شهر سالم (منطقه 1 و 20 شهرتهران)
        نیر پیراهری منصوره تاجیک
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        460 - ارزیابی میزان اعتماد شهروندان به مدیریت شهری (نمونه موردی شهر ملایر)
        مجید شمس منا گمار امید رسولی
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        461 - ارزیابی سرمایه اجتماعی در سکونتگاه‌های روستایی مطالعه موردی: دهستان گنج افروز شهرستان بابل
        زهرا شریفی نیا
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        462 - عنوان...بهینه سازی اعتماد در وب سرویس های منفرد با استفاده از سیستم تروفازی
        بهارک شاکری اسکی Abolfazl Toroghi Haghighat Mehran Mohsenzadeh
        به دلیل توسعه اینترنت، استفاده از وب سرویس ها توسعه یافته است. با استفاده از وب سرویس ها، برنامه های توزیع شده می توانند اطلاعات را تبادل کنند. اعتماد معیار اصلی برای انتخاب سرویس وب مناسب است زیرا انتخاب وب سرویس مسئله اصلی است که هنوز هم محققان را برای انجام کارهای تح More
        به دلیل توسعه اینترنت، استفاده از وب سرویس ها توسعه یافته است. با استفاده از وب سرویس ها، برنامه های توزیع شده می توانند اطلاعات را تبادل کنند. اعتماد معیار اصلی برای انتخاب سرویس وب مناسب است زیرا انتخاب وب سرویس مسئله اصلی است که هنوز هم محققان را برای انجام کارهای تحقیقاتی در این زمینه و تجزیه و تحلیل آن جذب می کند. در این مقاله به دلیل اهمیت اعتماد در انتخاب وب سرویس ها، از سیستم عصبی-فازی برای بهینه سازی اعتماد استفاده شده است. هشت معیار از جمله کیفیت سرویس، ترجیحات کاربر، دیدگاه های ذهنی، دیدگاه های عینی، اعتبار ارزیابی کنندگان، بوت استراپینگ، محاسبات پویا اعتماد و استقلال در سیستم عصبی-فازی در نظر گرفته شده است. برای دستیابی به اعتماد بهینه، 8 تابع عضویت برای سیستم عصبی-فازی در این مقاله در نظر گرفته شده است. در نهایت ، نتایج بدست آمده نشان می دهد که میانگین خطای مربع ریشه ، مقدار دقیق ، مقدار فراخوان و مقدار نمره F سیستم عصبی-فازی: 0.0873٪ ، 0.986 ، 0.988 و 0.987 است. Manuscript profile
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        463 - .
        khosro mohammadi
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        464 - اولویت بندی عوامل موثر بر توانمند سازی بانوان با استفاده از تکنیک AHP در میان بانوان کارمند سازمان تامین اجتماعی
        صدیقه طوطیان فاطمه باتمانقلیچ
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        465 - An analysis of the role of information technology in creating flexible supply chains with the mediating role of trust and industry competitiveness
        Saeed Abdi Maryam Souri Mohammad Keshavarz
        The current research has been conducted with the aim of investigating the role of information technology in creating flexible supply chains with the mediating role of trust and industry competitiveness. This study is applied and descriptive in terms of purpose and was c More
        The current research has been conducted with the aim of investigating the role of information technology in creating flexible supply chains with the mediating role of trust and industry competitiveness. This study is applied and descriptive in terms of purpose and was conducted with a survey method. The statistical sample in this study is 183 managers and employees of Ghadir Niriz Steel Company, who were selected by convenience sampling. In order to analyze the data, partial least squares method and Smart PLS-2 software were used. Convergent validity was used to measure validity, and Cronbach's alpha was used to measure reliability, and its coefficient is greater than 0.7 for all research constructs. . The obtained results indicate that information technology has a positive and significant effect on flexible supply chains respectively with the path coefficient (0.411), trust (0.582) and industry competitiveness (0.667). On the other hand, the confidence and competitiveness of the industry also has a positive and significant effect on flexible supply chains. Finally, it can be said that both trust variable and industry competitiveness play a mediating role in the relationship between information technology and flexible supply chain. Therefore, it can be said that paying attention to information technology is necessary in order to create flexibility and trust in the supply chain and competitiveness in the steel industry. &nbsp; &nbsp; &nbsp; Manuscript profile
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        466 - Pathology and Surveying of Social and Cultural Aspects Affecting
        seyed masoud poorsafavi narjes hosseini
        Using social capitals and people's participation in projects of intervention in urban exhausted tissues is a decentralized and bottom up action which in addition to less time and cost, causes more satisfaction of people and their reception of performing these projects. More
        Using social capitals and people's participation in projects of intervention in urban exhausted tissues is a decentralized and bottom up action which in addition to less time and cost, causes more satisfaction of people and their reception of performing these projects. In this research,pathology and surveying of social and cultural aspects affecting structural exhaustion of urban district has been done. In this context, factors such as the degree of residents' belonging to district, the level of social trust of communities to each other and to the authorities, and to the performance of officials, their willingness to participate in district affairs and their social links degree, social problems in distressed tissues, and the way of their relation to reduce exhaustion have been defined. It seems that by recognizing these factors and their impact on urban spaces disorders can reduce the exhaustion process. The participants include all residents in the Khaher Imam of Rasht, and sample size has been obtained by using Cochran's formula. For collecting data, a questionnaire was used. &nbsp;The samples were selected randomly and the SPSS software was used for processing the data, and the descriptive-analytic method was used for analyzing the data. The results show that there is a significant positive relationship between the investigated variables and structural exhaustion of Khahar Imam, and the main reason lies in the residents' negligence of renovation and revitalization of the district, and the low level of social capital in it. Manuscript profile
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        467 - On the Geographical Analysis of the Social Capital Role in the Tribal Households' Quality of Life (Case Study: Il-Noei, Zilaei Tribe, Charam County, Kohkiloyeh and Boyer Ahmad Provinces)
        S. Sanaei moghadam B. Mohamadi yaghaneh
        Tribal communities as a third community of the country has a significant role in the development of economic, social and cultural development of the country, in terms of population after urban and rural communities. The existence of favorable social capital in these com More
        Tribal communities as a third community of the country has a significant role in the development of economic, social and cultural development of the country, in terms of population after urban and rural communities. The existence of favorable social capital in these communities has affected on the various aspects of tribal life which one of these aspects is the quality of life. The question that arises in this regard is what is the relationship between social capital and quality of life in tribal areas? The objective of this study is the Geographical analysis of the social capital role in the tribal households' quality of life within the studied area. The method of this study was descriptive-analytical and its type is applied. Data collection was done through field study and library (questionnaire and interview). For data analysis, descriptive statistics (mean, standard deviation and variance) and inferential statistics (correlation Coefficient, regression analysis, and chi-square) were used. The population of this study were all tribal families of Il-Noei. In population and housing census in 2011, Il-Noei had 7 inhabited villages, 4450 population and 1105 households. Based on Cochran formula, the number of 138 required samples were obtained to complete the questionnaire of households. Also selection of the tribal households, was simply randomly till principle of equal opportunity for selection of households to be observed. The results of the research show that there is a direct and significant relationship between the social capital and the quality of life of the tribal families. Studies show that the existence of social participation, which is performed at various ceremonies, is the most important dimension of social capital affecting the tribal households' quality of life. Manuscript profile
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        468 - The Analysis the Relationship between Social Capital and Local Community Attitudes towards Sustainable Eco-Tourism )Case Study: Chy Chy Ney Kuti Village of the Lahijan City)
        mohsen niazi hadi razeghi maleh sabah motevalian hasan piri
        The present study goal to investigate the relationship between social capital and local community attitudes towards Eco-tourism. To explain the theoretical aspects of the problem of Bourdieu, Putnam and Orams is used. In the present study, survey method was used. The st More
        The present study goal to investigate the relationship between social capital and local community attitudes towards Eco-tourism. To explain the theoretical aspects of the problem of Bourdieu, Putnam and Orams is used. In the present study, survey method was used. The study population include of residents 18 years and older Chy Chy Ney Kuti village of the lahijan city. The sample size software was used to determine pass through a sample size of 103 people is estimated. In this study questionnaire was used for data collection. Research findings show that participation variable and social trust variables, respectively, the highest (0/441) and lowest (0/202) the effect on the attitude of the community towards sustainable Eco-tourism variable. The results also show the positive effects of social capital (networks of relationships, social participation, social trust) on the attitude of the community towards sustainable Eco-tourism, which means that the increase of social capital, the average increase attitude of the community towards sustainable Eco-tourism.. Manuscript profile
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        469 - Studying and determining the trust, security, ease of use and perceived usefulness in accepting Internet banking
        Somayeh Purbabadi mohamad tamimi
        Today, bank customers are able to use their Internet and Internet technology to finance their activities in a virtual environment called Internet Banking. The purpose of this study was to determine the effective factors in accepting Internet banking, which was done in A More
        Today, bank customers are able to use their Internet and Internet technology to finance their activities in a virtual environment called Internet Banking. The purpose of this study was to determine the effective factors in accepting Internet banking, which was done in Ahwaz. This research is applied in terms of its purpose and in terms of its nature, it is descriptive in the category of research. The statistical population of the research consisted of clients using internet banking services in Ahwaz. Data were collected using a questionnaire. The sample size with the Morgan table for an unlimited society is at least 384 people. Cronbach's alpha method was used to determine the reliability of the instrument. In order to verify the reliability of the questionnaire, a pre-test sample of 30 questionnaires was first tested. Then using the data obtained from these questionnaires and using SPSS software, the confidence coefficient was calculated using Cronbach's alpha method for this tool. The results showed that the perceived security factor does not have a positive and significant effect on the adoption of Internet banking, but trust factors, perceived ease of use and perceived usefulness on Internet banking acceptance have a positive and significant effect on the 95% level. Manuscript profile
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        470 - Study of relation Social alienation and Political culture among Tabriz Teachers
        Mahmoud Elmi marya pashaei
        Without studying the culture of a community or a group, one can not study their political and political attitudes. Hence, the most important cornersThe purpose of the present study was to determine the relationship between social alienation and political culture among h More
        Without studying the culture of a community or a group, one can not study their political and political attitudes. Hence, the most important cornersThe purpose of the present study was to determine the relationship between social alienation and political culture among high school teachers in Tabriz. The statistical population of the study included high school teachers in Tabriz in the academic year of 2016-2017 to the number of 2625 subjects. The sample size was estimated using the Cochran formula as 335 subjects. A random stratified random sampling method was used to select the samples. The validity of the tool was confirmed by the professors of the group and its reliability was confirmed by using Cronbach's alpha test with a high score of 0.7. To test the hypotheses, Pearson correlation test, T-test and regression were used. According to the results of the research, political culture and social alienation of teachers are moderate. Among the variables of political culture, trust in the effectiveness of political monitoring and trust in the effectiveness of manpower management, anti-conflict culture and violence with social alienation, a significant correlation was obtained Also, 23% of the changes in the teacher's political culture can be explained by the social alienation variable Manuscript profile
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        471 - Sociological study of lifestyle and its relation with social capital (Case study: Women of Qazvin)
        Beida Mirhosseini Hosein Aqhajani mersa
        This article aims to investigate the relationship between social capital and lifestyle of women aged 20-55 in Qazvin in 1396 with a sample size of 382 people and using field method, scanning technique, utilizing probable sampling method and using a researcher-made quest More
        This article aims to investigate the relationship between social capital and lifestyle of women aged 20-55 in Qazvin in 1396 with a sample size of 382 people and using field method, scanning technique, utilizing probable sampling method and using a researcher-made questionnaire .Theoretical views of Putnam and Bourdieo have been used for social capital, Giddens and Bourdieo for lifestyle and Bourdieo for the overall framework of research .The questionnaire was extracted by SPSS software and used Pearson correlation and Stepwise Regression. Social capital has been measured through the components of social trust, social participation and social cohesion and the overall rate of women's social capital was low and lifestyle were measured through the components of body management, religiosity with two dimensions of ritual and beliefs, free time, traditional beliefs, gender-based cultural beliefs , and the three traditional, modern, and interstitial lifestyles among the studied women had the highest rates of modern life style, at the same time independent variables have been able to explain the dependent variable variations. Manuscript profile
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        472 - Investigating the effect of excessive self-esteem management on empirical manipulation of bankruptcy and bankruptcy model in companies admitted to( Tehran Stock Exchange.
        مریم نادری akbar rahimipoor فاطمه افشار
        The present study attempts to investigate the effect of excessive self-esteem management on profit manipulation and bankruptcy in companies admitted to Tehran Stock Exchange during the years 2012-2016. In this research, excessive management trust is measured based on tw More
        The present study attempts to investigate the effect of excessive self-esteem management on profit manipulation and bankruptcy in companies admitted to Tehran Stock Exchange during the years 2012-2016. In this research, excessive management trust is measured based on two predicted profit indicators and capital expenditures. The results of the statistical tests indicate that the management's insecurity on bankruptcy of companies is not effective, but it influences profit manipulation. In fact, the results show that bankruptcy of companies is independent of the level of self-confidence over management, based on the projected profit criterion and capital expenditures.But, given the positive and meaningful effects of excessive self-confidence on the basis of the predicted profit index and capital expenditure on manipulating corporate profits, this research hypothesis is confirmed.But, given the positive and meaningful effects of excessive self-confidence on the basis of the predicted profit index and capital expenditure on manipulating corporate profits, this research hypothesis is confirmed. Manuscript profile
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        473 - Sociological Investigation of limitations of Ethnic Diversity Affecting the Sense of Belonging to the National Community (A Case Study of Ahwaz Metropolis)
        Bahram Sarvestan Ahmad Azin sayed naser Hejazi
        The aim of this study was to investigate the sociological limitations of ethnic diversity affecting the sense of belonging to the national community. The data of this study were collected by a survey method from a sample of 500 participants selected by stratified random More
        The aim of this study was to investigate the sociological limitations of ethnic diversity affecting the sense of belonging to the national community. The data of this study were collected by a survey method from a sample of 500 participants selected by stratified random sampling method from the population of 331556 people who were households living in Ahwaz metropolis. The research tool used to collect data was a structured researcher-made questionnaire the face validity which were confirmed by the most respected professors in the field of sociology. The construct validity of the test was confirmed by confirmatory factor analysis and its reliability was established through Cronbach&rsquo;s alpha in an introductory study (&alpha;=0.75). Data were analyzed by using SPSS and AMOS software and by analysis of structural equals model in descriptive and inferential levels. Findings of this study show that the variables of relative sense of deprivation with a coefficient of -%48 and significant level of .000, social distrust with a coefficient of -%21, and significance level of 0.00, racist with a coefficient of %13 and significance level of 0.002 were confirmed and these variables had the most effect on the sense of belonging to the community successively. Manuscript profile
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        474 - Investigating Social Factors Affecting Security
        leila oshage khosroshahi mehrdad navabakhsh hashemzehi nowroz Abraham Mottaghti
        The results indicate that the variables that have a direct and positive impact on security are: social capital and social participation and social trust and responsibility, which provide a sense of security. Related theories are that the sense of security is one of the More
        The results indicate that the variables that have a direct and positive impact on security are: social capital and social participation and social trust and responsibility, which provide a sense of security. Related theories are that the sense of security is one of the most important issues that human beings try to stabilize their continuity, identity, personality and interests in social, material, cultural environments, Peace can be created by the individual and by the state and the sovereignty.From the results of this study, variables of social participation, social trust, capital and social responsibility have a direct relationship with the feeling of social security, but the relation of social control variable with weak feeling of social security was weak and in this regard the main hypothesis of the research was not confirmed. Manuscript profile
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        475 - .
        ایدا زمانی غلامرضا معمارزاده طهران محمود البرزی کتایون پورمهدی
        In the current competitive environment, companies must focus on their capabilities and resources in order to gain competitive advantage and market positioning. Indeed, the competitiveness of manufacturing companies relies on the development of their competencies. In the More
        In the current competitive environment, companies must focus on their capabilities and resources in order to gain competitive advantage and market positioning. Indeed, the competitiveness of manufacturing companies relies on the development of their competencies. In the meantime, supply chain management is considered as a powerful tool for promoting company growth, reducing costs, facilitating distribution and increasing customer satisfaction. In this research, the quality of supply chain relationships, which include communications, collaboration, commitment, dependency, compliance, and trust. As one of the main processes of supply chain management, customer satisfaction is considered as an important criterion for measuring quality as a dependent variable of the research. The research method is descriptive-survey and of applied type. A questionnaire was used to collect data. And through Pearson's test, the relationship between the two variables was analyzed. Analysis of data from 30 suppliers of food industry companies showed that the next dimensions that are related to customer satisfaction is dependency communication. Finally, the management of the supply chain of the industry Textile has a direct relationship with customer satisfaction. Manuscript profile
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        476 - Analyzing the social health factors explanation of Tabriz Citizens
        Mahmoud Elmi
        One of the key goals of health system in each country is to maintain and improve the health and quality of life for all people in the community. To do this, providing the appropriate facilities for meeting the physical, mental, social health needs of human life at all s More
        One of the key goals of health system in each country is to maintain and improve the health and quality of life for all people in the community. To do this, providing the appropriate facilities for meeting the physical, mental, social health needs of human life at all stages is considered as the basic rights. Health is not just a biological subject, but social factors are also involved in determining the health status of the people. Many factors contribute to this situation from which we can mention the social confidence, Leisure time, feelings of hopelessness, religious beliefs and socio-economic status of individuals. Method of study is Survey and techniques for collecting the data was standardized questionnaire. Statistical Population includes Tabriz households who were 428,009. According to the formula for determining the sample size, we selected 326 households for Tabriz city. Sampling method was multi-stage cluster sampling method. The overall aim of this study was to determine the social factors associated with social health in Tabriz families. Results of this study show that there was a significant relationship between social health of household of Tabriz and the mentioned variables. Manuscript profile
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        477 - Investigating the Factors Affecting Social (Civic) Participation among Professors of Shushtar Islamic Azad University with Emphasis on Social Capital
        Ahmad Ali Hesabi
        The aim of this study is to investigate the effect of factors affecting social (civic) participation among professors of Shushtar Islamic Azad University with emphasis on social capital, to theoretically explain social participation and social capital from classical soc More
        The aim of this study is to investigate the effect of factors affecting social (civic) participation among professors of Shushtar Islamic Azad University with emphasis on social capital, to theoretically explain social participation and social capital from classical sociological perspectives such as Karl Marx and Max Weber and society New scholars such as Bourdieu, Coleman, Giddens, Putnam, Fukuyama, etc. were used. The influential variables that remain in the regression equation are social trust, social interactions, group membership, mass media, and others. The research method was survey using questionnaire technique. The research method was survey using a questionnaire technique. The sample size was 231 people who were Accidental selected., After collecting the data and analyzing the data at both descriptive and inferential levels, rejecting and confirming the hypotheses at this level of analysis, it was noted that the variables mentioned above together explain R2 = 0.75, about 75% of the dependent variable variance. . The results show that the higher the social capital, the higher the social participation and social trust has the most impact on social participation. Manuscript profile
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        478 - Effect of organizational trust with the mediating role of job stress on employee performance
        foad makvandi
        The purpose of this study was to investigate the effect of organizational trust with the mediating role of job stress on employees' performance among the employees of Pira Drilling Company of Iran and descriptive-field method. The statistical population of this research More
        The purpose of this study was to investigate the effect of organizational trust with the mediating role of job stress on employees' performance among the employees of Pira Drilling Company of Iran and descriptive-field method. The statistical population of this research was 512 employees of Persia Drilling Company of Iran. Using random sampling method and Cochran method, 220 people were selected and the data were collected through standard three-way questionnaires, the validity and reliability of which were computed. . Then all of the hypotheses were tested using the statistical harassing software and at alpha level 0.5. All the hypotheses were confirmed and it was determined that organizational trust, both individually and with mediating role, affects the occupational stress and organizational performance. Finally, practical suggestions were made. Manuscript profile
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        479 - Civil liability of the Iranian government in misdiagnosis and collection of taxes and its social effects on the trust of taxpayers
        mohamadali noormohamadi Seyd Mohamadmehdi ghamami Askar Jalalian
        The subject was examined using the qualitative content analysis method.The issue of social trust of actors (taxpayers) was explained using legal and sociological perspectives such as Bourdieu, Coleman, Putnam, Fukuyama.First of all,it should be noted that taxes are the More
        The subject was examined using the qualitative content analysis method.The issue of social trust of actors (taxpayers) was explained using legal and sociological perspectives such as Bourdieu, Coleman, Putnam, Fukuyama.First of all,it should be noted that taxes are the main source of government revenue for the performance of its duties,and in accordance with Article 51 of the Constitution,no taxes are levied except in the case of exemptions and tax deductions are specified by law.One of the most fundamental goals of taxation is to increase social welfare, which due to the declining law of ultimate desirability of money by taxing economic actors and reaching lower incomes and the poor, social welfare increases and is closer to justice.Studies show that whenever tax payment loses its social justification, is obedience becomes generally accepted and replaces tax compliance as a pervasive social norm in the relationship between formal and informal institutions of society.The findings indicate that the lack of transparency in tax laws and its social effects on the confidence of taxpayers means that there are different interpretations and directives for legal materials that confuse taxpayers and tax officials.herefore, transparency in the field of taxation will lead to social trust and also to the growth of social capital, and in a society where social capital is difficult, economic anomie will be created and economic anomie will lead to the maximum non-tax government selling raw It will be less accountable, so the more transparent the tax system, the more fundamentally it will transform the political economy and lead to the growth and development of a justice-based society.Since everything is political today, the role of governments in the transparent taxation process will be decisive, otherwise it will lead to the erosion of social trust, which will be a threat to the living world of tax actors. Manuscript profile
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        480 - The Impact Of Social Capital On Political Participation Amongst the Citizens Above 18 Years of Age in Ahwaz
        Hossein Hajipour yousef amini Manoochehr kordzanganeh
        Political participation includes a behavior by the citizens in the realm of politics and it is exhibited for influencing the decision-making and selections by the rulers. The social, cultural and political conditions of every society and the properties of the participat More
        Political participation includes a behavior by the citizens in the realm of politics and it is exhibited for influencing the decision-making and selections by the rulers. The social, cultural and political conditions of every society and the properties of the participating social groups and classes influence the political participation. The primary issue of the present research is the study of the political participation and investigation of the social capital influencing it with an emphasis on the citizens above 18 years of age in the city of Ahwaz. In order to describe and elaborate political participation, a blended theoretical framework was designed and arranged according to the common literature on the political participation through classifying the theoretical approaches pertinent to the political participation into four sets of the political, social, cultural and economic approaches. The study hypotheses were codified and offered within the formation of the relationships between the social capital and its four dimensions and the political participation. The study sample of this research was obtained in volume equal to 384 individuals using Cochran Formula. Use was made herein of multistage cluster sampling method for making samples from the total number of the residents in Ahwaz. The study data have been gathered through surveys by means of questionnaire. The study results about the studied population indicated that all of the proposed independent variables are significantly related to the dependent variables Manuscript profile
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        481 - A study relationship between cultural factors with social participation( case study:25+ citizenship of Bojnurd City)
        Ghorbanali Saboktakin Rizi
        This paper looks for to study the factors affecting the contribution of citizens in paying municipal tolls. Using survey method, the data collected by conducting a self-constructed questionnaire. 500 residents (above 20 years old) were selected as sample by conducting r More
        This paper looks for to study the factors affecting the contribution of citizens in paying municipal tolls. Using survey method, the data collected by conducting a self-constructed questionnaire. 500 residents (above 20 years old) were selected as sample by conducting random sampling method. Findings showed that the average mean of participation in the payment of municipal tolls among respondents was 31 of 55. In other words, the respondents' participation level in this field was below the average level. Among dimensions of participation, the highest mean was belonging of behavioral dimension and the lowest mean was belonging to propensity or emotional one. The independent variables (i. e. the satisfaction of municipal services, the social responsibility, the citizenship awareness, the sense of anomie in urban management and the sense of belonging to urban and neighborhood) were significantly associated with participation in payment of tolls. Multiple linear regression analysis indicated that these variables are able to estimate up to 28% of the dispersion of the payment of tolls. Finally, the results showed that deducting and tacking tolls as local taxes shall be consistent with the economic condition of citizens, to increase the public participation in paying of local taxation. Manuscript profile
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        482 - Social Trust section lost the effect of Religiosity on Social Participation of the Pardisan Citizens in region of Qom.
        hamed tashvishi ehsan rahmani khalili
        Introduction :Increasing social participation and the need to pay for it is one of the main issues of our country in the last decade, which affects the biosocial quality of citizens. The influence of various religious, devotional, moral, emotional and cognitive factors More
        Introduction :Increasing social participation and the need to pay for it is one of the main issues of our country in the last decade, which affects the biosocial quality of citizens. The influence of various religious, devotional, moral, emotional and cognitive factors of religiosity have been able to affect trust and social participation.The purpose of this study is to investigate the effect of religiosity mediated by social trust on social participation of citizens of Pardisan region of Qom.Method: This research has been done with a deductive and explanatory approach in a survey method and using a questionnaire. The statistical population of this study included all urban households in Pardisan, Qom. The sampling method of this research was multi-stage cluster sampling among 384 urban households and the data of the questionnaires were analyzed in SPSS 24 and AMOS 24 statistical software.Results: The direct paths of the effects of religiosity on social participation are 0.22, on social trust is 0.25 and social trust on social participation is 0.29, the effect of religiosity through the mediating variable of social trust on social participation is 0.345, has been evaluated and the confirmatory factor analysis index, ie the critical ratio, is greater than +1.96. And the results of the goodness-of-fit indicators of the structural equation model are all acceptable.Discussion and Conclusion: The results of structural equation modeling showed that religiosity is effective on social participation and social trust. It also affects social participation through the mediator variable of social trust. Manuscript profile
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        483 - Conceptualization of social capital components based on virtual social network
        fatemeh paknahad Mohammad Javad Taghipourian BEHZAD FAROKHSERESHT masomali salimian
        The aim of this study was to identify the components of social capital based on virtual social networks. The present study is a qualitative research in terms of design. Potential participants in the research are virtual managers and public sector employees. Key and foll More
        The aim of this study was to identify the components of social capital based on virtual social networks. The present study is a qualitative research in terms of design. Potential participants in the research are virtual managers and public sector employees. Key and following the saturation technique, 20 senior managers and employees with executive and research background in the field related to research were selected. To collect data, semi-structured interview tools were used and the researcher using software MAXQDA and coding (open source and central code), social capital based on virtual social network in 8 dimensions called trust (24 options), partnership and cooperation (13 options), cohesion and solidarity (19 options), awareness Social (32 options), cognitive (23 options), structural (32 options), communication (50 options) and social support (4 options) and a qualitative model was designed. So far, research on identifying components of social capital based on networks Virtual socialization has not been done in the public sector. The findings of this study can help managers of organizations to raise the level Social capital in the context of cyberspace to help and ultimately improve the performance of the organization. Manuscript profile
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        484 - Sociological explanation of the relationship between the perception of corruption and social trust in society(Case study:citizens of AHVAZ)
        Eskandar Arami ali hossein Hossein zade Manoochehr kordzanganeh
        This research was conducted with the aim of investigating the relationship between the perception of administrative corruption and social trust among the citizens of Ahvazan city. The research method is of a qualitative-quantitative combination, which is applied in the More
        This research was conducted with the aim of investigating the relationship between the perception of administrative corruption and social trust among the citizens of Ahvazan city. The research method is of a qualitative-quantitative combination, which is applied in the qualitative part of the data theory of the Foundation (Strauss, Corbin). The data required for the quantitative part have been collected from a statistical sample of 394 people using a survey method and a questionnaire tool. In the qualitative part, in order to deeply examine and understand the subject first, library studies and researches were used, as well as the researcher's lived experience. Then, a semi-structured interview was conducted from among the statistical community, which includes university professors and experts in the fields of sociology and public administration in ahvaz city, who were executive and scientific officials related to the subject, using the purposeful sampling method, 15 people were selected and conducted as a sample. The validity of the interviews in the qualitative part was based on the opinion of experts, and for the reliability of the intra-subject method and two coders, and in the quantitative part of the questionnaires, the Cronbach's alpha method was used, and for the relationships between the variables, confirmatory factor analysis was used in Lisrel software. The results of this research showed that there is a significant relationship between the perception of administrative corruption and social trust among Ahvaz citizens. The effect of the path coefficient between the variables in the standard estimation mode model is equal to 0.72 and the T coefficients in the significant mode model is equal to 5.79 and the T coefficients are greater than the value of 1.96. The perception of administrative corruption has the components of drivers, monitoring , social capital is accountability and transparency, Manuscript profile
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        485 - Prerequisites of the component of trust and cooperation from the dimensions of social capital to the dimensions of academic achievement , third and fourth year students of psychology, University of Research Sciences
        fereshtehsadat fakhrzadeh
        This article examines the antecedents of the component of trust and cooperation from the dimensions of social capital to the dimensions of academic achievement. Data are collected in the field. In this research, to collect information, students are first identified. The More
        This article examines the antecedents of the component of trust and cooperation from the dimensions of social capital to the dimensions of academic achievement. Data are collected in the field. In this research, to collect information, students are first identified. Then, the objectives of the research are explained to each of the subjects and the research questionnaires are given to them and they are asked to carefully read the questions and the desired answers. To suit their characteristics and not leave a question unanswered as much as possible, and finally the collected data were statistically analyzed. It should be noted that the subjects complete the research tool as a group for approximately 20 minutes in the classroom. Inferential (simple regression, multiple regression, factor analysis, discriminant coefficient) were statistically analyzed. And the data is analyzed through SPSS software. The statistical method used in this study is descriptive of frequency, frequency percentage and graphs at the level of statistics and statistical method F (analysis of variance and regression analysis) at the level of inferential statistics. The results showed that between the trust component of capital dimensions. There is a significant relationship between social aspects and other dimensions of students 'academic achievement and there is a significant relationship between the component of participation from the dimensions of social capital and other dimensions of students' academic achievement. Manuscript profile
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        486 - The study of the relationship between social capital and the tendency toward national identity amang citizens aged 18 years and above the city of kermanshah
        Younes kakavand
        Identity is one of the important issues facing humanity today, so that the issue of self-discovery is of great importance to different people. In general, identity is what makes a person different from one another.Regarding the importance of the subject in this research More
        Identity is one of the important issues facing humanity today, so that the issue of self-discovery is of great importance to different people. In general, identity is what makes a person different from one another.Regarding the importance of the subject in this research, using the field method, survey technique and the questionnaire's research tool, we seek to answer the main question: what is the relationship between different dimensions of social capital and national identity? The statistical population of this research is Kermanshah That is, 384 citizens of 18 years old up to this city have been examined as sample size.In order to answer the main question of this research, we have investigated and analyzed various dimensions of social capital such as social trust, social cohesion, social participation, social interaction and social consciousness as independent variables and its relation with national identity as dependent variable. The results of the research indicate that the rate of national identity tendency among the citizens of Kermanshah is too moderate and there is a significant direct and direct relationship between all the independent variables of the research with the dependent variable Manuscript profile
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        487 - A sociological Study on Interpersonal Trust an its factors among Students of Isfahan University
        علی ربانی محمد عباس زاده علیرضا آقاجانی زهرا ناجی
        Introduction: trust is one of the main factors in interpersonal relationship that has been discussed in various forms since ancient times up until today (modern time). Today, in both developed and developing societies we are witnessing improvement in communication and c More
        Introduction: trust is one of the main factors in interpersonal relationship that has been discussed in various forms since ancient times up until today (modern time). Today, in both developed and developing societies we are witnessing improvement in communication and considering the time and place distances and this fact that communication development has passed these distances and has given different people and groups the chance of having interaction, the necessity for trust and discussing the effective factors on it is felt more than before. One of the important issues in discussing trust is interpersonal trust that has turned to a significant sociological issue in modern world. This study investigates interpersonal trust and the effective factors on it among students of Isfahan University. Method: this is a survey study and data has been collected using a questionnaire. Data collected by stratified sampling among students of Isfahan University. The population of the study was 11987 students that 372 of them have been selected as the sample of the study using Cochran&rsquo;s formula. Findings: the findings reveal that the level of interpersonal trust among students of Isfahan University both toward people of the same sex and opposite sex is at a medium level. Results: the findings indicate a significant relationship between interpersonal trust and cultural capital, fundamental trust, type of interactions (Declarative and instrumental Relationship), benefits, need feeling, character and appearance, previous experience of having relationship with the opposite sex, and experience of failure in having relationship with the opposite sex. In general, the total of the independent variables used in this study, could specify 40% of the changing the variance of the interpersonal trust. Manuscript profile
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        488 - .
        اسماعیل جهانبخش نسرین آب شاهی
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        489 - .
        نوذر قنبری زهرا شیرازی زینب شیرازی
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        490 - Examining the Effects of Media on Social Capital of Bandar Abbas Citizens
        محمد اسماعیل ریاحی مصطفی ظهیری نیا سهیل صادقی
        In this study, effects of media on social capital, with an emphasis on local and satellite TV, were reviewed and experimented. A survey questionnaire was used to collect the required data in this study. Statistical population of this study consists of 18 year olds and o More
        In this study, effects of media on social capital, with an emphasis on local and satellite TV, were reviewed and experimented. A survey questionnaire was used to collect the required data in this study. Statistical population of this study consists of 18 year olds and older who lived in Bandar Abbas at the time of study (2014). Using Cochran&rsquo;s formula, size of sample are 384 people and sampling was done using cluster sampling method. Study data was analyzed and examined with the help of SPSS, descriptive and inferential methods. Findings suggest that a positive and important relation exists between local TV viewing and social capital however, satellite TV viewing is contrariwise to social capital. The amount of local television viewing has a positive relation to the amount of social trust and abiding social norms in contrast to satellite TV viewing which is negatively related to the amount of social trust and abiding social norms. No significant relation was observed between viewing TV networks and social participation. Regression analysis shows that in the current statistical population, the amount of TV viewing has the greatest impact on Social Capital. Manuscript profile
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        491 - Study of Enabling comparative human resources and employee education and training of bank employees in Isfahan
        یعقوب احمدی مسعود غفاری مریم سپیانی
        Empowerment is a process that occurs in an organization to excellence in human resources. Climbing enabling an organization to increase its effectiveness in comparison with other leading organizations. In this study, both the education and empowerment of the Bank is ana More
        Empowerment is a process that occurs in an organization to excellence in human resources. Climbing enabling an organization to increase its effectiveness in comparison with other leading organizations. In this study, both the education and empowerment of the Bank is analyzing the survey. Methods the sample size is small quota among the 260 employees of the bank and the city's distribution and collection. The results show a statistical fact that the total amount of empowerment among bank employees higher education staff. The description of the results obtained for the 25 questions of empowerment mean for teachers, which is 65/81, which is lower than the average of the 75 compared to empower managers and employees of the bank, which is 70/95, very low is. This means that the ability of bank employees, however, was less than average, but compared to empower employees with higher education. Manuscript profile
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        492 - Factors affecting of religion (A case study of married women living in Gorgan)
        غلامرضا خوش فر محبوبه ایلواری
        The present study was conducted to identify the affecting factors on religiusity. Since religion influences family relationships and with respect to the fact that one of the main goals of society, at present, is to strengthen the religious values in families. In this re More
        The present study was conducted to identify the affecting factors on religiusity. Since religion influences family relationships and with respect to the fact that one of the main goals of society, at present, is to strengthen the religious values in families. In this research, descriptive survey method has been used. The population included 144406 married women who live in the city of Gorgan. The sample size consisted of 360 married women who were determined by using Cochran formula. Multi-stage random sampling method was used for the study. For the first selection, 36 randomly selected neighborhoods were chosen, then in every process, in proportion to the number of settled households and using systematic random sampling, 10 married women were selected and studied the questionnaires of Lock Wallace religiosity was the tool of measurement in this study. To analyze the results, pearson correlationand path analysis were used in addition to the methods of descriptive statistics. The results showed that there is not a significant relationship between social trust, media consumption and religiusity.Whilethere is a significant relationship between age, education, duration of marriage, total children, socio-economic status andreligiosity. The results of path analysis indicated that the highest total greatly affectsmarried women̓s religiosity.Also in the present study women̓s religious differ significantly depending on whether they were born in cities or villages. &nbsp; Manuscript profile
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        493 - Social Capital is a Sociological Explanation for the Families and Cyberspace (Case Study: Isfahan)
        ابراهیم انصاری مسعود کیانپور پری عطایی
        New communication technologies and information highways, especially in cyberspace, lead to variations in the intensity and the relationship humans have been around the world and have developed a qualitative transformation in this regard. Today, using the Internet and wi More
        New communication technologies and information highways, especially in cyberspace, lead to variations in the intensity and the relationship humans have been around the world and have developed a qualitative transformation in this regard. Today, using the Internet and with the participation of the highway, the possibility of using the mass of information and communication in the shortest possible time speech, writing and meet the relatively low cost is provided. The upbringing of the human family as one of the most important powers, as do care and that this action that it wants social life. In fact, many people in the family have the capacity to live in society. Including the potential social capital. Given the importance of this problem, this paper examines the impact of cyberspace on social capital has been in the family. The population of families with children above 15 years in Isfahan. Variable use of virtual space in two dimensions: quantity and quality and social capital variables with the four indicators of trust, partnership and social support is measured. The results of this study indicate that it is the quality and quantity of cyberspace, impact on family social capital. This means the higher the level, the greater the social capital that result from the use of cyberspace communication with people in the real world and face to face communication, is reduced. Manuscript profile
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        494 - The relationship between media consumption and confidence among students of Mazandaran University
        محمد اسماعیل ریاحی سمانه اسکندری
        Trust is a crucial issue that today&rsquo;s societies are encountered, and one of important factor of social survival. Present research seeks to study the relationship between media consumption (local and satellite television) and trust. The universe of the study was al More
        Trust is a crucial issue that today&rsquo;s societies are encountered, and one of important factor of social survival. Present research seeks to study the relationship between media consumption (local and satellite television) and trust. The universe of the study was all of the enrolled students of Mazandaran University which 400 students through proportionate stratified sampling method have been selected as sample of the study. The required data has been gathered by self administered questionnaire and data were analyzed via SPSS software. Research findings indicate that while there is positive relationship between watching local TV and trust, watching satellite TV is related to trust, negatively. Furthermore, there is positive relationship between watching local TV and family trust, relative trust, and institutional trust, but watching satellite TV has negative relationship with family trust, trust in friends, social trust, and institutional trust. Manuscript profile
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        495 - .
        سیروس محبی مسلم رستمی سمیرا کلانتری پور اقبال سلطانی
      • Open Access Article

        496 - The Study of the Relationship between the Quality of Social Services on Eigenvalue of Brand Name from the Perspective of the Consumer Society in Shirvan Hotel Industry
        Milad Raeisizadeh اصغر میرفردی آرمان حیدری
        Increased competition in the service sector is evident in industries such as hotel, banking, insurance, etc. This makes it more difficult for customers to maintain and increase their loyalty in this space. Therefore, providing quality services will be the main and futur More
        Increased competition in the service sector is evident in industries such as hotel, banking, insurance, etc. This makes it more difficult for customers to maintain and increase their loyalty in this space. Therefore, providing quality services will be the main and future challenge of companies operating in this field. The purpose of this study was to investigate the impact of service quality on brand equity from a consumer's point of view in the Shirvan hotel industry. The study population is hotel users in Shirvan city (unlimited). Due to the unlimited statistical population, 384 people were surveyed as the sample. Spss23 software is divided into two sections: descriptive and inferential statistics. 66.1% of the subjects were male, more than half of the subjects were between 30 and 40 years of age, and the normality test was used to determine the normality of the data. There is a significant relationship between the quality of social services provided and brand name value (p&le;0.05). The results showed that there was a significant relationship between quality of social services provided and brand name satisfaction, brand loyalty, brand reputation and brand trust (p&le;0.05). Manuscript profile
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        497 - بررسی نقش سرمایه اجتماعی در انگیزه اشتغال‏زایی دانشجویان (مطالعه موردی: دانشجویان دانشگاه آزاد اسلامی واحد کرج)
        Saadi Fathollahi Galambahri Ebrahim Meykhosh Jamshid Eghbali
        هدف اصلی این تحقیق بررسی نقش سرمایه اجتماعی در انگیزه اشتغال&rlm;زایی دانشجویان بود. جامعه آماری این مطالعه از تمامی دانشجویان دانشگاه آزاد اسلامی واحد کرج (n=3200) تشکیل شده که از بین این دانشجویان 178 نفر بر اساس فرمول کوکران به عنوان نمونه تحقیق انتخاب شدند. داده&rlm More
        هدف اصلی این تحقیق بررسی نقش سرمایه اجتماعی در انگیزه اشتغال&rlm;زایی دانشجویان بود. جامعه آماری این مطالعه از تمامی دانشجویان دانشگاه آزاد اسلامی واحد کرج (n=3200) تشکیل شده که از بین این دانشجویان 178 نفر بر اساس فرمول کوکران به عنوان نمونه تحقیق انتخاب شدند. داده&rlm;ها با استفاده از پرسشنامه تنظیمی که اعتبار محتوایی آن توسط اساتید گروه مدیریت و توسعه کشاورزی دانشگاه تهران مورد تأیید قرار گرفته بود، جمع&rlm;آوری گردید. سرمایه اجتماعی در قالب چهار مؤلفه شامل اعتماد اجتماعی، انسجام اجتماعی، ارتباطات اجتماعی و مشارکت اجتماعی اندازه&rlm;گیری شد. برای سنجش انگیزه اشتغال&rlm;زایی دانشجویان نیز از 5 گویه استفاده گردید. برای تعیین پایایی ابزار اندازه&rlm;گیری پس از انجام پیش آزمون (30 نفر) اقدام به تعیین ضریب آلفای کرونباخ گردید که میزان آن برای متغیرهای انگیزه اشتغال&rlm;زایی، انسجام اجتماعی، مشارکت اجتماعی، ارتباطات اجتماعی و اعتماد اجتماعی به ترتیب 0/73، 0/76، 0/69، 0/71 و 0/72 بود. تکنیک تجزیه و تحلیل برای بررسی نقش سرمایه اجتماعی در انگیزه اشتغال&rlm;زایی درخت تصمیم بود که نتایج نشان داد، دانشجویانی که از لحاظ سرمایه اجتماعی از اعتدال بیشتری برخوردار بودند، انگیزه اشتغال&rlm;زایی بیشتری داشتند. Manuscript profile
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        498 - The Role of Social Capital in Empowering the Employees of the Environment Organization (Case Study: Ahvaz County)
        Bahman khosravipour Fatemeh masoudizadeh Ameneh savari Mombeni
        The purpose of this study was to investigate the role of social capital in empowering employees of the Ahvaz Environment Organization. The statistical population of the study included all employees of this organization (N = 70) which was used due to the limited number o More
        The purpose of this study was to investigate the role of social capital in empowering employees of the Ahvaz Environment Organization. The statistical population of the study included all employees of this organization (N = 70) which was used due to the limited number of employees. This descriptive-correlational study was performed using a survey technique and the data collection tool was a questionnaire whose reliability was measured using Cronbach's alpha coefficient and its rate for empowerment and social capital were 0.85 and 0.91, respectively. The validity of the content was also confirmed by consulting the faculty members of the Department of Agricultural Extension and Education of Khuzestan University of Agricultural Sciences and Natural Resources. Findings showed that all components of social capital including social trust, social cohesion, social participation and social awareness among the employees of the Environment Organization were moderate and the level of employee empowerment was moderate. The results of correlation coefficient showed that the components considered for measuring social capital had a positive and significant correlation with empowerment. The results of regression coefficient showed the ability to explain 39.9% of variance by social participation and social awareness variables. Manuscript profile
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        499 - Explaining work ethic among Iranians as a roadmap for the declaration of the second step of the revolution
        Taha Ashayeri Tahereh Jahanparvar Seyed Kazem Kazemi
        Work ethic is a person's moral responsibility in terms of job in the organization, which has characteristics such as: hard work, respect for work and effort, spirit of cooperation and participation in work, belonging and commitment to work and job duties, responsibility More
        Work ethic is a person's moral responsibility in terms of job in the organization, which has characteristics such as: hard work, respect for work and effort, spirit of cooperation and participation in work, belonging and commitment to work and job duties, responsibility, saving resources, Creativity and initiative, self-control and mastery of work, order and accuracy in work, punctuality and cheerfulness, honesty and avoidance of fraud and economic corruption. Compared to the international community, Iranian society faces economic problems, instability, high prices, high inflation, and class divisions. These issues are mostly related to internal cultural factors such as ethics. The present article seeks to study the roots of the factors affecting work ethic in Iranian society, which has been done by survey method. The statistical population of the study includes 38 cases, 21 of which were deliberately selected by observing the validity of the research and the quality of the publication and the authors. The results of this study show that the level of work ethic is at three levels high (31%), medium (15%) and low (54%) and in general, the level of work ethic in Iran is low. Also, there is a significant relationship between job, psychological, religious, commitment, organizational, governance, justice and social capital factors with work ethic. Manuscript profile
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        500 - Investigating the Impact of Success Factors on Sustainable Electronic Customer Relationship Management on the Performance of an Insurance Company in the Context of Covid-19 Epidemic
        Mohammad Abbasian Saied Sehhat
        The outbreak of dangerous epidemic diseases is one of the risk factors for facing critical thresholds, which is one of the most important challenges for sustainable development. Today, the COVID-19 epidemic has led to unpredictable changes. These changes have inevitably More
        The outbreak of dangerous epidemic diseases is one of the risk factors for facing critical thresholds, which is one of the most important challenges for sustainable development. Today, the COVID-19 epidemic has led to unpredictable changes. These changes have inevitably affected the relationship between sellers and customers and have changed the ways in which these two main pillars of business interact. In the meantime, the establishment of sustainable E-CRM, is considered as a sustainable competitive advantage and leads to sustainable CRM and customer loyalty and ultimately organization sustainable development. The present article aimed to investigate the effect of success factors of sustainable e-CRM in the context of the COVID-19 epidemic, considering the mediating role of customer satisfaction, trust and retention on the performance of an insurance company and its sustainable development. This research is an applied and descriptive-survey correlation. The statistical population was the employees of an insurance company. The validity of the questionnaire was assessed as content validity method and its reliability was assessed as satisfactory through SPSS and confirmatory factor analysis. The research hypotheses were tested using the structural equation model. The results showed that the main hypothesis and eight sub-hypotheses were confirmed. In other words, the success factors of sustainable E-CRM in the context of the COVID-19 epidemic, affect the performance of the insurance industry and lead to sustainable development. Of course, in this effect, customer satisfaction, trust and retention with averaging and standard deviation: 4.27&plusmn;1.09, 3.75&plusmn;1.25 and 3.33&plusmn;0.73, respectively, play the role of partial mediation. Manuscript profile
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        501 - The effect of group reality therapy on self-confidence and anxiety of students with social phobia
        Mansoure Poorjanebollahi
        Social phobia is one of the most debilitating disorders that can disrupt many aspects of a person's life. The purpose of this research was to investigate the effect of group reality therapy on the self-confidence and anxiety of students with social phobia. This study wa More
        Social phobia is one of the most debilitating disorders that can disrupt many aspects of a person's life. The purpose of this research was to investigate the effect of group reality therapy on the self-confidence and anxiety of students with social phobia. This study was a semi-experimental type of research with a pre-test, post-test design and a control group, which was conducted in the research community of second year primary school students of Meibod city in the academic year of 1400-1401. In this study, 26 people were selected in the available way and were replaced in two groups of 13 people, test and control. The participants answered Rosenberg's self-confidence and Beck's anxiety questionnaires during the research stages. The experimental group received reality therapy training in 12 one-hour sessions twice a week, while the control group did not receive training during this period. For data analysis, multivariate covariance analysis and spss26 software were used. The results showed that group reality therapy was effective and improved the self-confidence and anxiety of students with social phobia (P&lt;0.001). According to the findings of the research, it can be said that reality therapy is an effective method for increasing self-confidence and reducing students' anxiety and it can be used in Madras. Manuscript profile
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        502 - The relationship between organizational trust and knowledge management among staff Urmia University
        Reza Hassanzadeh saman alizadeh
        Purpose: The present study aimed to investigate the relationship between organizational trust and knowledge management among staff at the University of Urmia. Methodology: The methodology for this study is descriptive. To do this, 223 numbers of the administrative staf More
        Purpose: The present study aimed to investigate the relationship between organizational trust and knowledge management among staff at the University of Urmia. Methodology: The methodology for this study is descriptive. To do this, 223 numbers of the administrative staff of the University of Urmia were selected using stratified sampling method. Questionnaires to collect data: knowledge management and organizational trust were used. The questionnaire using Cronbach's alpha reliability coefficients for the &alpha; =0/912 and obtained &alpha; =0/883 and data based on research hypotheses using multivariate analysis of variance and multiple regression were analyzed. Findings: Results showed that the components of organizational trust with all aspects of knowledge management, there is a significant positive relationship. In addition, the components of trust between employees, trust in manager and trust in institutions can be a significant component of knowledge management: knowledge creation, knowledge sharing, and applying knowledge to predict knowledge retention. Conclusion: Increased levels of trust in the organization facilitate the implementation of knowledge management processes in the organization. Manuscript profile
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        503 - Investigating the Effect of Social Media Activities on E-commerce Satisfaction and Shopping Intention by Considering the Mediating Role of Trust and Moderating External Factors
        Zahra Hojati Kooshali Mohsen Amini khozani Alireza Rousta
        With the advent of the Internet, social media has become an important tool for online marketing events. Individuals and companies both create fan pages on online platforms and expand business opportunities using social media. This research can be called applied research More
        With the advent of the Internet, social media has become an important tool for online marketing events. Individuals and companies both create fan pages on online platforms and expand business opportunities using social media. This research can be called applied research in terms of research purpose. The present study can be considered as a descriptive research of the correlation type and the type of structural equations. The present study can be considered as a descriptive research of the correlation type and the type of structural equations. Among the types of descriptive research methods, it is considered as a case study and is of quantitative type. The statistical population of the present study is all customers of Digi Kala online store. Therefore, the size of the population was considered unlimited and countable and the sample size was determined according to Cochran's formula of 384 people. The results show that this model helps users understand the intention to use social media. Social media marketing reaches the target audience and improves the impact of information transfer through a close and long-term relationship with the online community. Social media service providers need to consider how to increase the impact of social media marketing activities. Manuscript profile
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        504 - A structural model of the mediating role of perceived value in the relationship between electronic trust and electronic service quality with customers' repurchase intention (case study: Bank Mellat)
        Hamidreza Nemati Seyedhadi seyedfazli
        The financial vistas on the world are rapidly changing. Many banks have learned that the continuing services of higher quality to the competition offered a competitive advantage to banks. The purpose of research is to measure the value of urine between electronic trust More
        The financial vistas on the world are rapidly changing. Many banks have learned that the continuing services of higher quality to the competition offered a competitive advantage to banks. The purpose of research is to measure the value of urine between electronic trust and the quality of electronic service with the rebuying of the customers at the bank. The method of investigating is the nature of the chemical, and is applied in purpose. The statistical society has raised the inquiry as to the electronic services of the nation in the province of Tehran. Seat force, using the formula of Copernicus 384, decided on an available shoot. To collect data from authentic forms. The collage was approved by the connoisseurs, and their relationship was approved by Alphabet's wireless test. The aim of a statistical approach was used by Colmysticism Smirnoff's test, and to analyze data using statistics for the use of classified software, as well as the statistical software for travel. Researchers showed that among the highly valued clients, and the intention to rebuy them, there was a special value of urine and a desire to restock the customers, in which the customer was inspired with a positive and meaningful regard. Manuscript profile
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        505 - Designing an organizational virtue model with a qualitative approach (case study: Ministry of Keshavarzi Jahad)
        Ali mehdizadeh ashrafi Mohammadbagher Moradi Amir Gholam abri Majid Jahangirfard
        The purpose of this research was to design the model of organizational virtue along with identifying and prioritizing dimensions, components and indicators and validating the proposed model of organizational virtue with a qualitative approach in the Ministry of Keshavar More
        The purpose of this research was to design the model of organizational virtue along with identifying and prioritizing dimensions, components and indicators and validating the proposed model of organizational virtue with a qualitative approach in the Ministry of Keshavarzi Jahad. The method of conducting the present research is a mixed method (qualitative-quantitative) and the statistical population was 12 experts who were answered using the interview tool. In this research, in order to analyze the data in the qualitative part of the method Theme analysis (theme analysis) was used, and based on the results, the research pattern according to the output of Atlas T software, including 1 overarching theme (organizational virtue model with a qualitative approach in the Ministry of Jihad Agriculture) and 7 organizing themes (health, responsibility, trust, forgiveness, justice-oriented, cohesion, opening horizons) and 24 basic themes (financial health, moral health, work health; social responsibility, economic responsibility, legal responsibility, environmental responsibility; honesty, transparency, goodwill , competence; sympathy, sacrifice, kindness; justice in the establishment of laws, justice in the implementation of laws, justice in relationships between people; harmony, adaptability, solidarity; optimism, fulfillment of obligations, happiness, growth. Manuscript profile
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        506 - The mediating role of job engagement and organizational trust in the relationship between organizational culture and job satisfaction of teachers in Sama schools in Fars province
        Elham Mohebbi Marzieh Heydari
        The purpose of this study is to investigate the mediating role of job engagement and trust in relation to organizational culture with job satisfaction of teachers in Sama schools in Fars province. The present study is descriptive and correlational in terms of applied pu More
        The purpose of this study is to investigate the mediating role of job engagement and trust in relation to organizational culture with job satisfaction of teachers in Sama schools in Fars province. The present study is descriptive and correlational in terms of applied purpose and method. The statistical population of the present study was all teachers in Sama schools in Fars province (1025 people). According to Cochran's formula, a sample size of 205 people was obtained. To collect information from questionnaires job satisfaction of Minnesota (2009), Hofstede Organizational Culture (1991), Payne Organizational Trust (2003), and Schaufeli job engagement (2003) were used. Content validity and reliability of the questionnaires were checked and confirmed. SPSS21 and SmartPLS3 software were used to analyze the data. The results showed that there is a relationship between job engagement, organizational trust and organizational culture with job satisfaction. job engagement and trust also mediate the relationship between organizational culture and teachers 'job satisfaction. Manuscript profile
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        507 - ارائه الگوی خط مشی گذاری توسعه اعتماد ادراک شده به نیروی انتظامی استان لرستان
        نرگس جوزی رستم درخشان کامبیز حمیدی یوسف محمدی مقدم
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        508 - -
        حمیدرضا نعمتی سید هادی سید فضلی
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        509 - تأثیر اعتماد سازمانی برتعهد به تغییر از طریق کیفیت ارتباطات درک شده از تغییر وآمادگی برای تغییر
        عباس قائدامینی هارونی رضا ابراهیم زاده دستجردی مهرداد صادقی ده چشمه مجید ماهرانی برزانی
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        510 - تاثیر رفتارهای مخرب کارکنان بر واکنش مشتریان (مطالعه فروشگاه‌های زنجیره‌ای)
        سعید صحت یزدان رحمت آبادی
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        511 - تحلیل ارتباط علّی اعتماد برند و تصویر برند با وفاداری مصرف‌کنندگان محصولات ورزشی در شهر یزد
        داوود نصر اصفهانی آرزو سادات وزیری
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        512 - Investigation of the Effect of Loyalty on Customer Repurchase of Dairy Products
        Javad Rafati; Reza Aghamoosa Abdollah Naami
        The main objective of this research is to investigate the effect of loyalty on the repurchase of the customers of the dairy products. In order to gather the information in the field of investigation, two methods of library studies and field studies using the index cards More
        The main objective of this research is to investigate the effect of loyalty on the repurchase of the customers of the dairy products. In order to gather the information in the field of investigation, two methods of library studies and field studies using the index cards and questionnaires tools for measuring the research variables was used. The research population was the customers of the products of the Kaleh dairy company, which used to purchase from Refah chain supermarkets of Tehran city. The random cluster sampling method for determining the respondents to the questionnaires was used. A total of 450 Questionnaires was distributed that 386 responses of them were usable for data analysis. Data were analyzed using the structural equation modeling (SEM) techniques.The research findings indicate that the customer trust, involvement, commitment and word of mouth does not have any direct effect on their repurchase. But the customer satisfaction has direct effect on repurchase. Also&nbsp;the customer involvement has direct effect on their satisfaction. On the other hand, the customer satisfaction has direct effect on their trust, commitment and word of mouth which among them the customer's satisfaction has the most effect on the word of mouth of the dairy products. Manuscript profile
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        513 - Study of Impact Factors of Relationship Marketing in Loyalty Customers in Kerman Balan Agency
        B. Alishiri M.A.F. Bonabi H. Abdollahi
        With respect to increasing importance of keeping customers and using relationship marketing by organizations around the world, the current study is done to identify effective factors of relationship marketing customers&rsquo; loyalty in Kerman Balan agency. In this stud More
        With respect to increasing importance of keeping customers and using relationship marketing by organizations around the world, the current study is done to identify effective factors of relationship marketing customers&rsquo; loyalty in Kerman Balan agency. In this study, relationship marketing model is used to analyze effective factors on the customers&rsquo; loyalty in the agency. The study is done using a questionnaire and four factors including (trust, commitment, conflict handling, and communication). This questionnaire is distributed among 80 customers of Kerman Balan agency. This research is a descriptive survey in which the relationships among independent and dependent variables have been examined considering the data collected through questionnaires. By doing chi-square test, normality of the frequency of the provided answers is used. Using Pearson coefficient correlation, a significant relationship was found among 4 factors. The research hypotheses were approved by t- test. Using Friedman test, the factors were ranked based on their importance as follow: 1. Trust, 2. communication, 3. Commitment, 4. Conflict handling. Manuscript profile
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        514 - The Effect of Customers Preferences towards WOM (Case Study: Fast Food Restaurant Industry)
        Javad Rafat Reza Aghamoosa Kimia Zand Habibi
        This research&rsquo;s main objective was investigation of theeffectofserviceencounter performance,satisfaction, trust and commitment on customer word of mouth intentionin fast foodrestaurantindustry. For information gathering about research scope that reviewed used from More
        This research&rsquo;s main objective was investigation of theeffectofserviceencounter performance,satisfaction, trust and commitment on customer word of mouth intentionin fast foodrestaurantindustry. For information gathering about research scope that reviewed used from two methods; librarian studies and field studies with helping the index cards and questionnaires tools for measuring the research variables. The research population wasSinbadchain restaurantcustomerin Tehran. Clustersamplingmethodwas usedto determine theRespondents. A total of 400 Questionnaires was distributed that 387 responses of them were usable for data analysis. Data were analyzed using the structural equation modeling (SEM) technics.The research findings indicate that serviceencounter performancehad significant direct effect on customer satisfactionandcustomer satisfaction had significant direct effect oncustomertrust. Thecustomertrust had significant direct effect and mediator role oncustomer commitment. Manuscript profile
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        515 - The reasons of public reluctance to use of Electronic Bank cards(case study:Mellatbank customers)
        هوشنگ Taghizadeh ابراهیم Sepehri
        The aim of this paper is to investigate the reasons of public reluctance to use of electronic bank cards on the customers of Mellat bank in Tabriz.for this purpose four hypotheses have formulated.the research population includes the all customers of Mellat bank in Tabri More
        The aim of this paper is to investigate the reasons of public reluctance to use of electronic bank cards on the customers of Mellat bank in Tabriz.for this purpose four hypotheses have formulated.the research population includes the all customers of Mellat bank in Tabriz city.the number of 385 people have selected.for sample using the sample calculation formula.A questionair has used for data gathering.the validity has confirmed by face validity and the reliability by Cronbank alpha coefficient.for data analysis Kolmogrov-smirnov and T-test was used.the results shows that lack of knowledge and skill for using electronic bank cards,lack of instruction the process of using these cards,lack of existence of electronic sale system on the majority of shops,institutions and offices,and lack if trust for E-banking among &nbsp;customers are the major reasons of public reluctance to use of electronic bank cards among the customers of Mellat bank in Tabriz. Manuscript profile
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        516 - تفحص و کاوش یادگیری اکتشافی هدایت شده و ویژگی های شخصیتی، تمرکز بر اعتماد به نفس گفتاری زبان آموزان ایرانی
        Leili Darakhani Peyman Rajabi
        کار حاضر سعی در کشف رابطه بین یادگیری اکتشافی هدایت شده، ویژگی های شخصیتی و ایجاد اعتماد به نفس در هنگام سخن گفتن در میان زبان آموزان EFL ایرانی دارد. بدین منظور از بین 150 شرکت کننده تعداد 60 شرکت کننده از طریق نمونه برداری ساده تصادفی از دو دانشکده زبان در تهران، ایرا More
        کار حاضر سعی در کشف رابطه بین یادگیری اکتشافی هدایت شده، ویژگی های شخصیتی و ایجاد اعتماد به نفس در هنگام سخن گفتن در میان زبان آموزان EFL ایرانی دارد. بدین منظور از بین 150 شرکت کننده تعداد 60 شرکت کننده از طریق نمونه برداری ساده تصادفی از دو دانشکده زبان در تهران، ایران، انتخاب شدند. آنها به دو گروه تجربی و شاهد تقسیم شدند. تکنیک های آموزشی گروه تجربی توسط روش اکتشافی هدایت شده جهت ایجاد اعتماد به نفس گفتاری مدیریت شدند. تکنیک معمولی برای تدریس به گروه شاهد انتخاب شد. پس از تکمیل یک مجموعه پنج جلسه ای، یک آزمون مهارت های گفتاری برگزار شد. پس از آن همه پرسشنامه ها در میان شرکت کنندگان در یک زمان اختصاص داده شده توزیع شدند. نهایتاً نتایج به دست آمده از آزمون ها و نمرات جمع آوری و مورد تحلیل قرار گرفتند. تحلیل رگرسیون چندگانه برای پاسخ به سؤالات به کار گرفته شد. یافته ها به لحاظ آماری تفاوت های معنی داری را در سه متغیر به لحاظ اعتماد به نفس گفتاری نشان دادند. براساس این نتایج، اثربخشی متغیرها براساس ظهور شان به صورت زیر رتبه بندی شد: یادگیری اکتشافی هدایت شده، ویژگی های شخصیتی و اعتماد به نفس. به علاوه، نتایج بیان کردند در میان ویژگی های شخصیتی برون گرایی سهم قابل ملاحظه ای در اعتماد به نفس زبان آموزان دارد.&nbsp;&nbsp; Manuscript profile
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        517 - Validating the scale measuring attitude toward smoking among students
        Gholam Reza Rajabi Zahra Naderi
        In order to validate the Attitudes towards Smoking Scale             Chamran University and Islamic Azad University, Arsenjan branch, participated in this study. Data were indicative of a high level of Internal Consistency of the ASS. More
        In order to validate the Attitudes towards Smoking Scale             Chamran University and Islamic Azad University, Arsenjan branch, participated in this study. Data were indicative of a high level of Internal Consistency of the ASS. All the items of the scale were significantly correlated with the total score of          Principal Components Analysis (Varimax Rotation) resulted in               !"  #  $           %&amp; "  the variance. This research showed that for measuring people&rsquo;s attitudes toward smoking, researchers can rely on ASS. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Manuscript profile
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        518 - Meta-analysis of social capital research and crime prevention
        sayyad Darvishi
        Field and Aims: Many researches on the relationship between social capital and prevention of social crimes have been conducted between different groups and based on different methods. Therefore, the purpose of this study is to use a meta-analytical research model to com More
        Field and Aims: Many researches on the relationship between social capital and prevention of social crimes have been conducted between different groups and based on different methods. Therefore, the purpose of this study is to use a meta-analytical research model to combine and integrate the results of studies on the relationship between social capital and crime prevention.Method: In order to perform the present meta-analysis, by examining the background of all the researches related to the relationship between social capital and crime prevention that were published in prestigious scientific journals between 1390 and 1399, 17 studies that It was methodologically acceptable, selection and meta-analysis were performed on them. The research tool was a meta-analysis checklist and Cohen's effect size method was used to achieve the overall correlation value.Finding and Conclusion: The results showed that the effect size or coefficient of effect of social capital on crime prevention is equal to 0.48 which by converting the mean d to the value of z in a normal distribution curve according to Cohen's interpretive system, this amount is considered a high effect. Be. In general, the results showed that social capital has a significant effect on crime prevention at the level of (P &lt;0.001). Also, the magnitude of the effects of social capital variables can indicate their importance in crime prevention and guide future research and policy-making in this area. Manuscript profile
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        519 - Enforcement of the Results of Online Alternative Dispute Resolution Methods An Analytical Study on Voluntary Enforcement Strategies
        Reza Maboudi Neishabouri SeyedAlireza Rezaee
        Background and Purpose: There are ambiguities and legal issues regarding online dispute resolution methods due to their specific characteristics and their occurrence in cyberspace. One of the challenges with these methods is how they enforce,. In addition to insufficien More
        Background and Purpose: There are ambiguities and legal issues regarding online dispute resolution methods due to their specific characteristics and their occurrence in cyberspace. One of the challenges with these methods is how they enforce,. In addition to insufficient enforcement support about the results of online dispute resolution in said methods, it should be noted that ODR is often used in e-commerce lawsuits and the main feature of these lawsuits is their high number and low value. Therefore, the use of traditional enforcement methods, which requires resorting to court, is not logical in such cases, and the final documents of ODR should be enforced in accordance with their characteristics and without the need to courts. In this regard, solutions have been adopted in the field of ecommerce that with emphasis to the desire of the parties to maintain their reputation and market share, the results of online dispute resolution enforced by them voluntarily. The mentioned strategies, "Trustmark Scheme", "Rating System", "Blacklisting System" and "Punitive Measures", have been studied and analyzed in this article.Findings and Results: Finally the present study has concluded that to develop ODR, support for strategies to encourage voluntary enforcement of the results of these methods is very important, but this goal can not be achieved without ratifying suitable regulations, because trust is the most important factor in the impact of these methods and to increase the trust of individuals and business actors, appropriate laws should be enacted. Manuscript profile
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        520 - بررسی اثر اعتماد بر نوآوری درکشورهای با درآمد متوسط (با تاکید بر شعاع بی‌اعتمادی فوکویاما)*
        عباس شاکری فرشاد مومنی تیمور محمدی حمید بهمن پور سعیده علیزاده
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        521 - سنجش و رتبه بندی سرمایه اجتماعی در محله‌های شهر گچساران
        علی بیژنی مریم رحمانی بختیار کرمی مریم گشتاسب
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        522 - Investigation of the validity of mystical intuition and the possibility of its epistemological justification with the theory of reliabilism in Mulla Sadra’s point of view
        Abbas Ahmadi Saadi
        &nbsp;The epistemological value and validity of intuitive consciousness and knowledge has always been discussed by philosophers and mystics. Naturally, mystics defend such heartfelt cognition, or so-called discovery and intuition but for an epistemologist who looks at t More
        &nbsp;The epistemological value and validity of intuitive consciousness and knowledge has always been discussed by philosophers and mystics. Naturally, mystics defend such heartfelt cognition, or so-called discovery and intuition but for an epistemologist who looks at the problem with rational criteria, the question is why and for what reason should the intuition of the mystic be acknowledged and believed? In various mystical traditions and even some philosophical schools, especially among the theologians of the Abrahamic religions, revelation and the resulting beliefs are considered valid and are emphasized and accepted as one of the important ways of acquiring knowledge. The claim of this paper is that it seems that the theory of reliabilism can justifiably justify the propositions and beliefs about the universe that have been obtained through intuition. This justification is especially valuable for those who did not themselves participate in mystical experience. Reliabilism is one of the external approaches to epistemic justification that has a greater talent for justifying intuitive motives.&nbsp; Manuscript profile
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        523 - Vienna Agreement: Continuation or Change in Nuclear Diplomacy?
        Ahmad Soltaninejad Soheil Godarzi Mostafa Najafi
        Abstract: The long and complex negotiations between Iran and P5+1 on the nuclear conflict in the past twelve years, finally led to a comprehensive nuclear agreement between Iran and permanent members of the UN Security Council. This agreement not only recognizes the rig More
        Abstract: The long and complex negotiations between Iran and P5+1 on the nuclear conflict in the past twelve years, finally led to a comprehensive nuclear agreement between Iran and permanent members of the UN Security Council. This agreement not only recognizes the right of have and use of peaceful nuclear energy for Iran but also contains a joint program for removing the international sanctions against Iran. Regardless of consequences and primary estimates of nuclear agreement and It costs and benefits for Iran, the impact of diplomacy and foreign policy method that the eleventh administration has taken on this matter is one of the components that must be regarded. Accordingly, the main question in which this article has written on is: If achieving a common point to Resolution the nuclear dossier after twelve years conflict between Iran and international actors, in time of ruling moderation discourse on Iran's foreign policy is a Sign for significant change in nuclear diplomacy or is only the Continuation of past approaches in new conditions? This article through a casual-analytical study of diplomatic procedures in two periods; reformation (1997-2005) and moderation (2013-2015) seeks to proof this assumption that regarding to political and diplomatic procedures resulted in Vienna Agreement, it seems that eleventh administration's diplomacy is merely is a disport from the past offensive approach in foreign policy (2005-2013) and return to d&eacute;tente and trust building toward west, which had been applied in the early years of third millennium. The eleventh administration's foreign policy operation (in the case of nuclear deal) is based on trust building, d&eacute;tente and managed interaction with west in order to eliminating the distrust and pessimism about Iran's peaceful nuclear program; the same policy, that in the first round of negotiations was applied. Of course the tactics and mechanism of this kind of diplomacy are novel and original. So, considering the Coordinates of nuclear diplomacy leading to "Barjam" (Joint Comprehensive Plan of Action) it seems that this progress is the synthesis of continuation or change in Iranian diplomacy during recent years. Manuscript profile
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        524 - Impact of Social Capital on Promotion of Policy-making
        Abbasali Rahbar Fatemeh Haydari
        Abstract Social capital is a new concept which has been entered the field of political science from social science and has a vast potential and actual research, application, effectiveness and affectability scope in the scene of relationship between society and state. S More
        Abstract Social capital is a new concept which has been entered the field of political science from social science and has a vast potential and actual research, application, effectiveness and affectability scope in the scene of relationship between society and state. Social capital includes social relationships and networks which can create cooperation and trust feeling among members of a society. Meanwhile, the role of civil and democratic institutions and government and policy makers in opening such spaces should not be ignored. Hence, social capital is one of the most important indicators of every society&rsquo;s growth and development and its comparison with other capitals reveals importance of social capital and other capitals&rsquo; dimensions and constituents. At the end of this paper relationship of social capital with investment is addressed and it is concluded that social capital promoting policies can have direct effect on society improvement. &nbsp; &nbsp; Manuscript profile
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        525 - نقش رادیو و تلوزیون در تقویت سرمایه اجتماعی در بین جوانان شهر تهران
        محمد مهدی فرقانی بهزاد کریمی
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        526 - بهره مندی، رضایت و اعتماد دانشجویان علوم ارتباطات دانشگاه آزاد اسلامی واحد تهران مرکزی از محتوای اخبار30/20 شبکه دوم سیما و نقش آن بر نگرش آنها
        سید محمد دادگران مریم برادرن جورابچی
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        527 - بررسی نقش رسانه‌های جمعی در شکل‌گیری سرمایه اجتماعی در بین شهروندان یزد
        محمد رضا رسولی داود پاک نیت
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        528 - بررسی نقش و تأثیرات استفاده از تلفن همراه بر دختران دانش‌آموز دبیرستانی
        صدیقه ببران مهرنوش سادات اخوان طباطبایی
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        529 - بررسی میزان تاثیر صفحات نیازمندی های مطبوعات بر جلب اعتماد مخاطبان
        محمد رضا رسولی عبد الرضا شاه محمدی لیلا دولت ابادی فراهانی
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        530 - بررسی نقش ارتباطات سازمانی بر شکل‌گیری و جذب سرمایه اجتماعی کارکنان
        نسیم قهرودی زهره جوادیه
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        531 - نگاهی به نقش خبری رسانه ملی در گرایش کارشناسان ارتباطات به اخبار و گزارش‌های رسانه‌های خارجی در انتخابات دهم ریاست‌جمهوری
        علی گرانمایه پور محمد رضا نوروز پور
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        532 - بررسی نقش شبکه های اجتماعی مجازی برسرمایه اجتماعی
        غلامرضا اذری تابان امیدوار
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        533 - Social capital in the Islamic worldview: the case study of the analysis of the theme of public trust in the intellectual system of the Supreme Leader
        Seysd hossein Eftekhar Afzali
        Today, one of the necessities in the Islamic society is to strengthen social capital in order to achieve the goals of the political system. In the meantime, one of the concepts that can be mentioned as the basis of social capital to achieve other goals in society is pub More
        Today, one of the necessities in the Islamic society is to strengthen social capital in order to achieve the goals of the political system. In the meantime, one of the concepts that can be mentioned as the basis of social capital to achieve other goals in society is public trust. In this research, while explaining the theme analysis method and using the theme network analysis technique, the number of 306 data of the main text of Ayatollah Khamenei's statements on the topic of public trust was carefully analyzed, and at the end, 5 main themes were used as components of the model of public trust in the statements. He was obtained. The purpose of the article is to discover the central themes of ways to strengthen public trust through the theme analysis model in his intellectual system. The results show: social capital in the Islamic society was determined as an area for laying the groundwork for development. The conceptual evolution of social capital with the Islamic worldview is very meaningful compared to the Western approach. By analyzing the theme of public trust in his intellectual system, it is used in this way that the mutual relationship between the people and the officials causes the government to achieve its goals through the implementation of the officials' promises through their performance, and on the other hand, the people's trust in the political system. be strengthened and this is subject to clarifying its actions through the presentation of reports of the three forces. Manuscript profile
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        534 - Investigating the Relationship between Electronic Service Quality and Customer Confidence in Using Tourism Bank Online Services (Example: Tehran City)
        Aylin Khormali Mojtaba Moazzami Mina Faramarziplangar
        The purpose of this study was to identify the relationship between the quality of e-services and customer confidence in using tourism services online. The statistical population of e-services customers is selected from ten selected branches of Tourism Bank of Tehran (no More
        The purpose of this study was to identify the relationship between the quality of e-services and customer confidence in using tourism services online. The statistical population of e-services customers is selected from ten selected branches of Tourism Bank of Tehran (north, south, east, west and center). The statistical population of the study is unlimited and the sample size is 384 according to Morgan table. The sampling method is cluster. The data were collected through two standard questionnaires of quality of service and customer confidence and analyzed by SPSS and LISREL software in two parts: descriptive statistics and inferential statistics. The results of the research confirm the research hypotheses and there is a significant relationship between the quality of services provided in the branches of the Tourism Bank and increase the customer's trust. Manuscript profile
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        535 - Principles of Commitment and Compliance Techniques in Convincing Customers of Tourism Services Companies
        siamak habibi reza shafeai Hersh sultanpanah
        Customer persuasion is one of the most important issues in product sales. The principle of commitment and consistency in behavior is one of the important principles in the psychology of influence. Today, the principles of commitment and consistency have come to the atte More
        Customer persuasion is one of the most important issues in product sales. The principle of commitment and consistency in behavior is one of the important principles in the psychology of influence. Today, the principles of commitment and consistency have come to the attention of nonprofits and businesses. Limited studies have been performed on FITD and LOWBALL techniques, which are the principles of commitment and stability. The purpose of this study is to evaluate the impact of these techniques, which are the constituent elements of customer persuasion on consumer behavior after purchase on the four structures of trust, commitment, satisfaction and customer loyalty. To determine the sample size of the Morgan table and to collect the required data, a questionnaire was distributed among 2,81 customers of selected travel and tourism companies in Kermanshah. SPSS software was used to analyze the data in the descriptive statistics section and to analyze the model through structural equations and Smart Pls software. The results of this study showed that the principles of commitment and stability directly affect the trust, commitment and satisfaction of customers of tourism offices and indirectly have a significant relationship with customer loyalty. Manuscript profile
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        536 - The effect of genuine leadership on psychological empowerment with the mediating role of organizational justice (Case study: Sufian Cement Company)
        mohammadali naserikuche biyuk ali rezaeian gholamreza goudarzi alireza amirkabiri
        The aim of this study was the effect of genuine leadership on psychological empowerment with the mediating role of organizational justice. The present study was a descriptive-survey study. The statistical population of the study was all 420 employees of Sufi Cement. Usi More
        The aim of this study was the effect of genuine leadership on psychological empowerment with the mediating role of organizational justice. The present study was a descriptive-survey study. The statistical population of the study was all 420 employees of Sufi Cement. Using Morgan table, 201 people were randomly selected as a sample. For data collection, psychological empowerment questionnaire with 15 items, authentic leadership with 15 items and organizational justice with 10 items were used. The questionnaire was arranged on a Likert scale in five options. The content validity of the research tool was confirmed based on the opinions of experts and the constructed validity was confirmed by confirmatory factor analysis. Cronbach's alpha coefficient for measuring the reliability of all variables was above 0.70, which indicates the reliability of the research tool. Data analysis was performed using SPSS software that Sobel test was used to test the hypotheses. The novelty of the research is that the issue of psychological empowerment was operationally related to organizational justice and the importance of genuine leadership was explained in the relationship between these two variables. Manuscript profile
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        537 - The Effect of Adaptation, Communication and Cooperation on Commitment and Trust and Their Role in Export Performance
        Sahba Banparvar zohreh mousavi kashi
        The main purpose of this study is to investigate effect of adaptation, communication and cooperation on commitment and trust and their role on export performance by considering the moderating role of inefficient competition. This study is categorized as applied and desc More
        The main purpose of this study is to investigate effect of adaptation, communication and cooperation on commitment and trust and their role on export performance by considering the moderating role of inefficient competition. This study is categorized as applied and descriptive. The statistical population was consisted of 600 managers and experts of companies exporting petroleum and petrochemical products in Tehran. According to the Cochran's formula, the sample size was calculated to 234 people and for sampling, the available sampling method was used. Data collection was done by a questionnaire of Hasaballah et al. (2019), Li &amp; Zhang (2007) and Boso et al. (2019). The content validity of questionnaire was confirmed using Delphi model and expert's opinion and its reliability was confirmed by Cronbach's alpha coefficient. Data analysis was performed using the structural equation modeling (SEM) in Amos software. Findings showed that Adaptation, communication and cooperation have a positive and significant effect on trust and commitment in companies exporting petroleum and petrochemical products. Also, commitment and trust have a positive and significant effect on the export performance of these companies. In addition, the moderating role of inefficient competition in the relationship between trust and commitment to export performance was confirmed Manuscript profile
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        538 - The Effect of Corruption Control and Trust and Financing on Entrepreneurship Development in Selected Countries of Mena
        monir moradi dariush hassanvand kaveh derakhshani Ahmad Sarlak
        Entrepreneurship has been the driving force of economic activities that need to be financed. Institutional quality (corruption control and trust) and financing have always been serious issues for entrepreneurs to start a business and develop entrepreneurship. This study More
        Entrepreneurship has been the driving force of economic activities that need to be financed. Institutional quality (corruption control and trust) and financing have always been serious issues for entrepreneurs to start a business and develop entrepreneurship. This study examines the interactive effect of corruption control and financing as well as the interactive effect of trust and financing on entrepreneurship development in selected Mena countries (Algeria, Iran, Jordan, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, Turkey and Iraq) during the period ( 2019-2005), has been paid. The research method is descriptive and the data were obtained from the Global Entrepreneurship Watch, the World Database and UNESCO, and the panel data approach was used to estimate the models. Cross-sectional dependence and variance heterogeneity tests as well as F-Limer and Hausmann tests for choosing between least squares methods were performed by fixed effects method or random effects and the model was confirmed by fixed effects method. The results show that institutional quality and funding sources have a positive and significant effect on entrepreneurship development. Therefore, the development of institutional quality reform can affect the development of entrepreneurship. Manuscript profile
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        539 - Proposing a Model for Promoting Public Trust in Iran's Banking System (Case Study: Saderat Bank of Iran)
        Ali Ahmadi Maryam Majidi Masoud qorban Hosseini Cyrus Tadbiri
        Objective: The main purpose of this study was to Model for Promoting Public Trust in Iran's Banking System (Case Study: Saderat Bank of Iran). Identified. Research Method: The present study is a mixed (qualitative) method from the perspective of fundamental and explorat More
        Objective: The main purpose of this study was to Model for Promoting Public Trust in Iran's Banking System (Case Study: Saderat Bank of Iran). Identified. Research Method: The present study is a mixed (qualitative) method from the perspective of fundamental and exploratory purpose. A qualitative method for identifying components of public trust and a method for collecting Delphi information. Data analysis was also performed using structural equation modeling method and Amos software. Results: Based on the identified components from literature review and interviews with experts in the fuzzy Delphi method, a questionnaire was prepared and distributed among the statistical sample including 384 customers of Saderat Bank of Iran in Tehran in a cluster manner. By collecting the distributed questionnaires, the data were analyzed to test the hypotheses. Showed Iranian exports and model presentation in this section. Conclusion: The results showed that the path coefficients in relation to the identified dimensions in the organizational dimension with 0.69 had the most and in the strategic capability dimension with 0.59 had the least impact on promoting public confidence in the banking industry. Manuscript profile
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        540 - Investigating the role of effective factors of word of mouth on repurchase intention in Bank Mellat investment funds
        ghazaleh asvadi alireza rousta
        The purpose of this study is to investigate the role of effective factors in word-of-mouth advertising advertising in Bank Mellat investment funds. Based on the applied purpose, the present study is a descriptive-correlation type of data collection in terms of data coll More
        The purpose of this study is to investigate the role of effective factors in word-of-mouth advertising advertising in Bank Mellat investment funds. Based on the applied purpose, the present study is a descriptive-correlation type of data collection in terms of data collection and the type of data collected is a questionnaire that has been conducted in the field. The statistical population of Bank Mellat investment fund customers is in Tehran province branches. In this research, the structural equation modeling method using Smart Pls 3 software was used to analyze the data. Due to the infinity of the statistical population and using Cochran's formula, 394 people were selected as the sample. The reliability of the questionnaire was calculated by calculating the Cronbach's alpha coefficient of 0.754. The validity of the research was checked using confirmatory factor analysis. Examination of the hypotheses showed that the variables of satisfaction, trust, social responsibility and simplicity played a role on word of mouth and the variables of word of mouth and satisfaction also had an effect on the intention to repurchase. The variable of ease of use has no effect on word of mouth. Manuscript profile
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        541 - Explaining the effects of investors' feelings, trust and diversity on corporate investment performance
        hosein mahmoudzade zadollah fathi
        The purpose of this study is analyzing the effects of Sentimental tendencies and investor trusts and diversity on the level of investment of companies. The statistical population is the companies listed on the Tehran Stock Exchange by Systematic elimination sampling met More
        The purpose of this study is analyzing the effects of Sentimental tendencies and investor trusts and diversity on the level of investment of companies. The statistical population is the companies listed on the Tehran Stock Exchange by Systematic elimination sampling method and 128 companies during the period from 1390 to 1399 were studied. The econometric method in this research is the System of Simultaneous Equations (3SLS). Findings show that the effects of investor trust on the investment rate is positive and significant and shows that increasing investor trust will lead to increased liquidity with the market and increase prices and profits and thus increase investment. The results show that Sentimental tendencies in companies accepted in Tehran Stock Exchange on the level of investment are negative and significant and show that in the long run, emotional tendencies lead to volatile movements and sudden outflow of liquidity from the stock market and reduce investment in companies. Manuscript profile
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        542 - Providing a comprehensive model for taxable income expressed by companies from different perspectives
        Aliasghar mottaghi Nabi Najafi ahmad mohammady
        Tax is the transfer of a part of the profit of economic activities that belongs to the government. According to the existing restrictions, governments are trying to collect the maximum tax by identifying high-risk taxpayers according to the laws and regulations. Thus, t More
        Tax is the transfer of a part of the profit of economic activities that belongs to the government. According to the existing restrictions, governments are trying to collect the maximum tax by identifying high-risk taxpayers according to the laws and regulations. Thus, the purpose of this research is to provide a comprehensive model for the taxable income of companies in the light of the theories of trust and information validity. The statistical population of the current study consists of auditors of the Tax Affairs Organization with at least 10 years of auditing experience, who have conducted 15 semi-structured interviews in 1400 and 1401 using the theme analysis method. To extract the components, the qualitative method of theme analysis was used, and to extract the model, as well as to determine the weight of the components, one of the methods of the multi-criteria decision model (Shannon's entropy) was used. This comprehensive model can be a tool to realistically evaluate the declared taxable income of companies in terms of the effectiveness of the desired factors, audit factors, technical and systemic factors, environmental factors, company specific factors and financial and accounting factors. Manuscript profile
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        543 - بررسی ادراک مشتریان از امنیت و اعتماد در مدیریت سیستم‌های پرداخت الکترونیکی(مورد کاوی : مؤسسات مالی اعتباری شهر تهران)
        عباس صالح اردستانی شادی سراج هاشمی
      • Open Access Article

        544 - بررسی تاثیر رعایت عدالت در ارائه خدمات بر رضایت مشتری با نقش میانجی اعتماد و ارزش ادراک شده در بانکداری اینترنتی (مطالعه موردی مشتریان بانک سپه در شعب شمال شهرتهران)
        هرمز مهرانی منصوره صادقی
      • Open Access Article

        545 - جذابیت وب‌سایت‌های تجارت الکترونیک
        شهلا سهرابی سید محمد علوی
      • Open Access Article

        546 - بررسی رابطه بین هویت و اعتماد برند با حمایت از برند
        سیدکامران نوربخش محمود سواررخش
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        547 - تاثیر مسؤولیت اجتماعی شرکت ها بر کیفیت و نتیجه رابطه: (مطالعه موردی، کارکنان شاغل در شرکت های صنایع غذایی مستقر در شهرک‌های صنعتی استان تهران)
        مینا جمشیدی اوانکی فرانک زند نامدار فاطمه رهگذر
      • Open Access Article

        548 - بررسی عوامل موثر بر وفاداری مشتریان خدمات الکترونیکی بیمه (مورد مطالعه: بیمه سرمد)
        فرزانه عشاقی محمد ذاکری
      • Open Access Article

        549 - نقش تعدیل‌کننده اعتماد در پذیرش تجارت الکترونیکی بنگاه‌به‌بنگاه(B2B) ( مطالعه موردی: شرکت اینترنتی پارس سنتر)
        احمدعلی بیانی هدش سیدمحمود هاشمی مجتبی معظمی
      • Open Access Article

        550 - بررسی تأثیر خودکارآمدی و نگرش کارکنان بر رضایت شغلی و رفتار شهروندی سازمانی آنان
        مهدیه اخوان قالیباف شهناز نایب زاده
      • Open Access Article

        551 - بررسی نقش تعدیلگر ارزش‌های لذت‌گرایانه بر رابطه بین پیشامدها و پیامدهای برند
        بهرام خیری شبنم ملکیان
      • Open Access Article

        552 - بررسی رابطه بین کیفیت وب‌سایت و قصد خرید مجدد مشتریان موردمطالعه: فروشگاه اینترنتی دیجی کالا
        نیلوفر کیا مهدی کریمی زند
      • Open Access Article

        553 - تاثیر ارزش ویژه برند و اعتماد به برند های ورزشی بر تصمیم گیری خرید مشتریان کالاهای ورزشی در سطح اداره کل ورزش و جوانان استان آذربایجان شرقی
        محمد رحیم نجف زاده اکبر عبدالحسین زاده لعیا مختاری محمد بابازاده
      • Open Access Article

        554 - برند (نام تجاری) خدماتی و فرآیند ایجاد ارزش – وفاداری مشتری
        محمد علی عبدالوند شیرین شایسته
      • Open Access Article

        555 - اعتماد اجتماعی و عوامل اجتماعی موثر در آن (مورد مطالعه: کارکنان دانشگاه آزاد اسلامی تهران شرق)
        محمد باقر تاج الدین
      • Open Access Article

        556 - سرمایه اجتماعی خانواده و عوامل مؤثر بر آن (مطالعه موردی شهر قم)
        رضا فاضل مجید سلیمانی رکن الدین رشیدی آل هاشم
      • Open Access Article

        557 - تاثیر سرمایه‌اجتماعی بر نحوه انتخاب منابع‌خبری
        محمدرضا رسولی فاطمه ناظمی یگانه
      • Open Access Article

        558 - شکل گیری اعتماد اجتماعی و فراتحلیل عوامل موثر در آن
        مهرداد جواهری پور محمد رحیمی رضا مؤمن پور
      • Open Access Article

        559 - بررسی رابطه بین اعتماد، شرم، و گناه با خودمتمایز سازی در بین دانشجویان متاهل دانشگاه علامه طباطبایی تهران
        محمود جمالی فیروز آبادی سلمان زارعی زهرا اسدی
      • Open Access Article

        560 - The Effect of Investors' Emotional Behavior with the Moderating Role of Public Confidence in Stock Prices
        الهام باحقیقت علی اسماعیل زاده مقری
        Nowadays, psychological factors of investors with cognitive aspects can influence investment decisions. Behavioral financial perspective shows that some changes in securities prices have no fundamental reason and the emotional behavior of investors plays an important ro More
        Nowadays, psychological factors of investors with cognitive aspects can influence investment decisions. Behavioral financial perspective shows that some changes in securities prices have no fundamental reason and the emotional behavior of investors plays an important role in determining prices. The aim of this study was to investigate the effect of investors' emotional behavior with the role of moderator of public confidence in stock prices in companies listed on the Tehran Stock Exchange. This research is correlational in nature and content. In this research, the information related to 142 companies listed on the Tehran Stock Exchange, which have formed a statistical sample, has been analyzed in the period of 2011-2011. The results of this model show the emotional behavior of investors with the moderating role of public confidence on the stock price in companies listed on the Tehran Stock Exchange. Also, the adjusted coefficient of determination of the model is 0.446. This means that the independent variables of the research model can explain 44.6% of the variances of the dependent variable stock price. Manuscript profile
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        561 - Managerial over Confidence, Corporate Social Responsibility Activities, Corporate Performance and Financial Constraints
        Mohadeseh Shaghaghi Shahnaz Mashayekh
        Abstract The purpose of this study was to investigate the relationship between management overconfidence and social responsibility, to investigate the relationship between corporate social responsibility and performance with the moderating role of managerial overconfid More
        Abstract The purpose of this study was to investigate the relationship between management overconfidence and social responsibility, to investigate the relationship between corporate social responsibility and performance with the moderating role of managerial overconfidence and to investigate the relationship between corporate responsibility and corporate performance with the role of moderating financial constraints. This study is an appliedresearch in terms of purpose and a descriptive-correlation research in terms of nature and method. The statistical population of this research is the companies listed on the Tehran Stock Exchange. Using the data collected from the statistical sample of the research, which includes 138 companies, the research hypotheses were tested. To calculate managerial overconfidence, the capital expenditure ratio was used and to calculate the corporate social responsibility index, data envelopment analysis (DEA) method was used. Social accountability Data envelopment analysis method was used. The results show that managerial overconfidence has a positive and significant relationship with corporate social responsibility. Also, managerial overconfidence weakens the relationship between corporate social responsibility and company performance, and financial constraints do not moderate the relationship between corporate social responsibility and company performance. Manuscript profile
      • Open Access Article

        562 - تأثیر نوع مالکیت بر رابطه ویژگی‌های مدیران اجرایی و کارایی سرمایه‌گذاری
        رضا غلامی جمکرانی سید موسی محمدی
      • Open Access Article

        563 - بررسی تأثیر معیارهای اعتماد بیش از حد مدیران ارشد بر خطر سقوط آتی قیمت سهام در شرکت‌های پذیرفته شده بورس اوراق بهادار تهران
        محمدرمضان احمدی محمد حسین قلمبر سید صابر درسه
      • Open Access Article

        564 - تاثیر بیش اعتمادی مدیران برساختار سرمایه
        مهدی علی نژاد سارو کلایی مریم صبحی
      • Open Access Article

        565 - چرخش اجباری مؤسسات حسابرسی و محدودیت در ارائه سایر خدمات حسابرسی: هزینه‌ها و منافع
        زهره اباذری فرزانه نصیرزاده
      • Open Access Article

        566 - تفاوت‌های فردی و قضاوت حرفه ای حسابرس
        مسلم سعیدی گراغانی احمد ناصری
      • Open Access Article

        567 - تأثیر ضریب واکنش سود بر روابط اعتماد بیش از حد مدیریت و محافظه کاری مشروط
        مجید زنجیردار زهرا رفیعی
      • Open Access Article

        568 - The Effect of Trust in Government on Voluntary Compliance of Taxpayers with the Mediating Role of Tax Justice Perception
        Farnaz Hajmahmood attar Vahid Araei
        Abstract The importance and need for tax compliance and identification of new taxpayers has increased more and more according to the conditions of the economic environment, and all governments around the world should try to achieve the desired result to meet the amount More
        Abstract The importance and need for tax compliance and identification of new taxpayers has increased more and more according to the conditions of the economic environment, and all governments around the world should try to achieve the desired result to meet the amount of tax revenue.In this study, the effect of trust in government on voluntary obedience of taxpayers is considered by considering the mediating role of tax justice perception. The present paper is descriptive-survey and correlational in terms of data relationships. The statistical population was private companies whose taxpayers referred to the General Directorate of Tax Affairs of Tehran Center in the winter quarter, the total number of which was 33162. The sample size was performed using Cochran's formula and according to the technique of structural equations between 5 and 15 times the number of measures, ie 240 people, using stratified sampling method. Data collection tool is a questionnaire that after confirming its validity by calculating the Lashae coefficient and performing confirmatory factor analysis technique and its reliability by calculating Cronbach's alpha coefficient, structural equation technique has been used in laser software to investigate research hypotheses. The findings show that trust in the government influences the voluntary compliance of taxpayers with regard to the mediating role of tax justice perception. Confidence in government influences the voluntary obedience and perception of tax justice of taxpayers. The perception of tax justice also affects the voluntary obedience of taxpayers.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manuscript profile
      • Open Access Article

        569 - The relationship between Cheating Behavior and Cognitive-Emotional Trust: Mediating Role of Academic Motivation and Attitude Towards Cheating among students
        Marjan Ghorbani Fard Mojgan Sepahmansour Afsaneh Ghanbaripanah
        Background: It is a widely acknowledged fact that the future lies in the hands of the next generation whose success is mainly dependent on education. The purpose of the present study was to investigate the mediating role of academic motivation and attitude towards cheat More
        Background: It is a widely acknowledged fact that the future lies in the hands of the next generation whose success is mainly dependent on education. The purpose of the present study was to investigate the mediating role of academic motivation and attitude towards cheating in relationships of cognitive-emotional trust with cheating behavior in students.Methods: The structural equation modeling correlation was the method used in this research. The statistical population of this study consisted of 384 students selected from all male second-high schools in 4 districts of Tehran in the academic year 2018-2019. The sample size was chosen using the cluster random sampling method. To collect data, Cognitive -Emotional Trust Scale, the cheating Behavior Questionnaire, The Academic Motivation Questionnaire, Academic Motivation Questionnaire, and the Attitude Towards Cheating Questionnaire were used. For data analysis, used Pearson&rsquo;s correlation with SPSS 22 and structural equation modeling using AMOS 18 software were used. Mediation relationships of the final model were also tested using bootstrap (&alpha; = 0.05).Results: The results show that the fit indices of the research model include the chi-square index (&chi;2=9.28), relative chi-square (df2=2.32), goodness-of-fit index (GFI=0.991), the comparative fit index (CFI = 0.973), and the root mean square error of approximation (RMSEA = 0.05) indicate the goodness fit of the modified model.Conclusion: Since the findings of this study showed that the intermediary role of academic motivation and attitudes to cheat can affect the relationship between fraud and cognitive-confidence behavior Manuscript profile
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        570 - بررسی رابطه سرمایه اجتماعی وگرایش به رفتارهای وندالیستی دربین دانش اموزان متوسطه شهرستان اشنویه
        mahmoud elmi rasoul khoshro
      • Open Access Article

        571 - بررسی اعتماد اجتماعی وعوامل موثر برآن(مورد مطالعه:استادان،کارکنان ودانشجویان دانشگاه آزاد اسلامی واحد تهران شمال)
        afsaneh edrisi ehsan rahmani khalili seyedeh narges hossini amin
      • Open Access Article

        572 - بررسی تاثیر ابعاد اعتماد اجتماعی بر مشارکت اجتماعی
        talieh khademian naser pourreza karemsara
      • Open Access Article

        573 - بررسی وضعیت سرمایه ی اجتماعی در بین جوانان با تاًکید بر جنسیت (مطالعه موردی: دانشجویان دختر و پسر دانشگاه مازندران)
        mahmoud sharapour ali rahmani firouzzjah sadigeh rezaii pasha
      • Open Access Article

        574 - تاثیر نیروی انسانی مدارس بر اعتماد اجتماعیدانش آموزان منطقه 2 تهران
        afsaneh edrisi fatemeh joshagani
      • Open Access Article

        575 - بررسی رابطه بین سرمایه ی اجتماعی و میزان رفاه اجتماعی شهروندان شهر میانه
        mahmoud ealmi maryam sadegzadeh
      • Open Access Article

        576 - بررسی جامعه شناختی میزان اعتماد اجتماعی گروه های قومی نسبت به سیاست های اجتماعی دولت (مطالعه موردی استان های خراسان رضوی، شمالی و جنوبی)
        mahnaz amirpour mahnaz amirpour
      • Open Access Article

        577 - Relationship between Social Capital and Sports Participation (Case Study of Veterans Veterans of Tehran Province)
        Bahram Ghadimi Azadeh Asadi
      • Open Access Article

        578 -  بررسی برخی عوامل اجتماعی مؤثّر بر ترس از جرم و پیامدهای آن(مورد مطالعه: شهروندان 18 سال و بالاتر اهواز)
        abdolhosein nabavi
      • Open Access Article

        579 - تأثیر اعتماد اجتماعی بر کیفیت زندگی دانشجویان دانشگاه آزاد بروجرد 
        leila azimi
      • Open Access Article

        580 - بررسی رابطه بین سرمایه ی اجتماعی و رضایت اجتماعی شهروندان مطالعه موردی ( شهر مکراغه )
        sirous fakhrayi naser gahreman
      • Open Access Article

        581 - تحلیل اجتماعی عوامل موًثر بر اعتماد اجتماعی جوانان (بررسی تجربی جوانان شهر گتاب)
        safallah farzaneh fatemeh huya
      • Open Access Article

        582 - بررسی تأثیرسرمایه‌اجتماعیبر بیگانگی­از کار موردمطالعه:کارکنان سازمان منطقه ویژه‌اقتصادی انرژی پارس جنوبی
        alireza mohsenitabrizi seyedabolkhayr keramati
      • Open Access Article

        583 - بررسی رابطه ابعاد سرمایه اجتماعی و گرایش به عفو و گذشت در شهر سنندج
        mohsen neizi mohsen neizi mohammadsedigh mohammadi ladan nasri
      • Open Access Article

        584 - تعیین عوامل فردی اجتماعی مرتبط با میزان سازگاری زناشویی -مطالعه موردی خانواده های شهر مرند
        nematolah taghavi mohamad abaszadeh sorayah rafieeasl
      • Open Access Article

        585 - بررسی عوامل مؤثر بر اعتماد به رسانه ملی
        habib saborikhosroshahi mohamadbagher rikhtehgharzadehtehrani
      • Open Access Article

        586 - بررسی تأثیر پاسخگویی عمومی  بر اعتماد شهروندان  به عملکرد  روابط عمومی قوه قضائیه (مطالعه موردی، افراد بالای 20 سال شهر تهران )
        nourouz hashemzehi zahra jahbin
      • Open Access Article

        587 - مطالعه اعتماد به نهادها و سازمان‌های اداری و هنجاری در بین دو نسل 24-16 و 54-45 ساله‌ها در شهر تبریز
        robabeh pourjebeli
      • Open Access Article

        588 - بررسی سرمایه‌ی اجتماعی درون‌گروهی و بین‌گروهی در میان شهروندان تهرانی
        gholamabas tavasoli nayer piraheri
      • Open Access Article

        589 - بررسی عوامل اقتصادی ـ اجتماعی مرتبط با مشارکت سیاسی جوانان: مطالعه موردی   شهر سازی
        golmorad moradi mohsen safarian zohreh azarghon
      • Open Access Article

        590 - بررسی سرمایه‌ی ­اجتماعی و عوامل مؤثّر بر آن(مطالعه‌ی موردی شهر گرمی استان اردبیل در 1388)
        sadagat suri mehrdad navabakhsh
      • Open Access Article

        591 - بررسی تغییرات ارزش‌ها و رابطه‌ی آن با شکاف نسل‌ها مطالعه موردی شهر‌های استان مازندران
        manochehr pahlavan
      • Open Access Article

        592 - مطالعه‌ی بی‌تفاوتی اجتماعی و عوامل مؤثر بر آن در شهر تهران
        mojtaba sedaghati fard dr.alireza mohseni tabrizi
      • Open Access Article

        593 - بررسی عوامل اجتماعی مؤثر بر مشارکت مردمی در سازمان‌های غیردولتی
        hossin nazoktabar davuod satarzadeh
      • Open Access Article

        594 - بررسی عوامل مؤثر بر گرایش به مشارکت اجتماعی در بین دانشجویان(با تأکید بر سرمایه‌ی اجتماعی)
        dr.feyzolah nori fatemeh mofareh
      • Open Access Article

        595 - تحلیل جامعه شناختی رابطه ی سرمایه ی اجتماعی با توسعه ی سیاسی در ایران از سال1357-1384
        firooz rad ali fathi
      • Open Access Article

        596 - بررسی سرمایه اجتماعی فرهنگی بین گروه های مذهبی شهرتربت جام 
        mahnaz amirpour mahnaz amirpour homeira mansori
      • Open Access Article

        597 - Investigate the Relationship between the Media Advertisementsand the Consumer Confidence (Case Study: Citizens over 18 Years in Ardabil)
        ali jafari Mahdieh Bakhshi
        This study aimed to investigate the relationship between the media advertisements and the consumer confidence (Case study: citizens over 18 years in Ardabil) took place. The purpose of applied research and data collection methodology is survey. The population of this st More
        This study aimed to investigate the relationship between the media advertisements and the consumer confidence (Case study: citizens over 18 years in Ardabil) took place. The purpose of applied research and data collection methodology is survey. The population of this study all citizens over 18 years In the city of Ardabil. To determine the sample size Cochran formula Was used and the sample was estimated 384 people. The sampling Is multistage cluster. In order to collect the required data, the Questionnaire was used. Data processing and SPSS software. Is analyzed. For analyzed by Pearson's correlation coefficient Used. The results showed that the mass media with There is a significant positive relationship between the level of consumer confidence. Also, the Product placements provincial TV, radio advertising products in the province, Advertising products in social networks and advertising products in the local press There is a significant positive relationship between the level of consumer confidence, but between the Web sites advertising products in conjunction with consumer confidence Not significant. Manuscript profile
      • Open Access Article

        598 - Survey Relation Social Capital and Neighborhood Identity in Tehran
        samad Mohamadizadeh Samakoosh habib saborikhosroshahi Mahnaz ronaghi notash
        This article aims to study the relationship between social capital and neighborhood identity in Tehran. The theoretical framework of this research was based on the ideas of Imaric et al., Chapman, Lefebvre, Jacobs, Harvey, Hall, Jenkins, Putnam and others, and was drawn More
        This article aims to study the relationship between social capital and neighborhood identity in Tehran. The theoretical framework of this research was based on the ideas of Imaric et al., Chapman, Lefebvre, Jacobs, Harvey, Hall, Jenkins, Putnam and others, and was drawn the theoretical model. The research method was survey and data gathering tool was structured questionnaire. The statistical population of Hesarak, Vahidieh and Velenjak neighborhoods was 56060 people in 1390. The sample was 382 people using Cochran formula. The researcher distributed 428 questionnaires to cover inappropriate responses. The result of Data analyzing was showe, neighborhood identity and social capital with Pearson coefficient of 0.504 had a significant relation with 95% confidence level. The mean of neighborhood identity in the range of 11-55 in Hesarak was 33.8, Velenjak was 14.43 and in Vahidieh 32.31. The mean of social capital in the range of 13-65 in Hesarak was 39.6, Velenjak was 24.6, and in Vahidieh was 35.2. Multivariate regression analysis shows that 44.8% of the neighborhood identity changes are explained by factors within the model, and the path analysis showed that among the three dimensions of social capital 0.661 of the identity of the neighborhood It affects social cohesion. Manuscript profile
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        599 - The Equation Modeling of Social Capital with Social Interest young adults in Shiraz
        sousan sahami
        The present study aims to investigate the goodness of fitting index for Social Capital with Social Interest. Social interest means active efforts to promote the welfare of mankind. Social cohesion and social capital to develop appropriate social interest. The population More
        The present study aims to investigate the goodness of fitting index for Social Capital with Social Interest. Social interest means active efforts to promote the welfare of mankind. Social cohesion and social capital to develop appropriate social interest. The population of this study is chosen from the young adults of Shiraz and the sample consists of 457 people, which were randomly selected through cluster sampling. In this study, the measurement of concepts has been done through researcher-made questionnaire. The questionnaire enjoys the required face and content validity. Also, the reliability of the scales was supported by split half reliability and Cronbach''s alpha.Having determined. The measurement models for the latent variables in social interest and social investment, the results revealed that the Structural Equation Modeling (SEM) supports the fact that the causal role of Social investment on social interest is positive and the indices supports the Goodness of Fitting Index. Graceful model shows that social capital based on social networks, social trust, political trust, confidence and support of family provokes social interest based on in the welfare of others thinking, empathy, interaction with others Manuscript profile
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        600 - Study of social happiness in Bushehr city and social factors affecting it
        Ahmad Bokharaii Mohammad Ali Talebi
      • Open Access Article

        601 - Scientific collaboration among social science professors
        Alireza Mohseni Tabrizi Maryam Shaban Iman Erfanmanesh
      • Open Access Article

        602 - Sociological explanation of the role of civic institutions on the cultural and social capital of citizens In theTehran city
        hossein bashiri guivi Mehrdad Navabakhsh Soroush Fathi
        This article was done by explaining sociology as the role of civic institutions on social capital in Tehran in 2016 using a survey method and a questionnaire. Due to the breadth and complexity of urban issues, as well as gaining different experiences in the field of urb More
        This article was done by explaining sociology as the role of civic institutions on social capital in Tehran in 2016 using a survey method and a questionnaire. Due to the breadth and complexity of urban issues, as well as gaining different experiences in the field of urban projects and programs, partnerships in order to achieve better goals of local communities, is a requirement of city management. On the other hand, it has been shown that action in its true sense requires the institutionalization and sustainability of participation. This is symmetrical with the formation of organizations and institutions of society. In other words, the expansion and deepening of popular participation requires the organization, institutionalization, and creation of appropriate structural conditions. Hypotheses of social capital, cultural and social participation, institutional validity with civil institutions A significant relationship in the regression test of the coefficient of determination of tariffs of more than 40% has been paid to social forecasts by changing civil institutions. Manuscript profile
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        603 - Sociological of the causes of the Tendency of Businesspeople and Tradesman to Anomaly of Deception (Ghish) in Transactions (Case Study of Qom City)
        majid soleimany reza fazel
        One of the common phenomena in erroneous Socio-economic relations in market is "deception (ghish) in transaction" .The aim of the present research is Access to the causes of the Tendency of Businesspeople to Deception (Ghish) in Transactions Phenomenon in the city of Qo More
        One of the common phenomena in erroneous Socio-economic relations in market is "deception (ghish) in transaction" .The aim of the present research is Access to the causes of the Tendency of Businesspeople to Deception (Ghish) in Transactions Phenomenon in the city of Qom. The present research is an applied one which is conducted using documentary and survey methods. Consumers of necessary goods in the city of Qom were the statistical population. The number of the selected sample was 353 people, that answered to the Research questions by Random method in the Market &ndash; Neighborhood. The research instrument was a researcher-made questionnaire. Validity of the questionnaire was obtained by visiting judges. The alpha of all questions was 88. The results showed that 45.6% of businesspeople had high and very high and 54.4% had low and very low tendency towards deception in transactions. The results of regression showed that Variables professional ethics, and religion the direct effect of reducing, And variables and surveillance, institutional environment, Loyalty, trust, technical skills, And socio-economic status indirect effect on variable dimming fainted in the transaction. Research the suggestions to improve religiosity, professional ethics, trust, Market monitoring, technical and communication skills, and institutional environment. The results are applicable for trade unions, monitoring centers, and sellers. Manuscript profile
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        604 - The role of social trust and use of virtual social networks on the cultural capital of the citizens of Tehran
        zahra Nourani Asiabar Tahmoras Shiri Reza Ali Mohseni
        Cultural capital empowers people by enhancing people's understanding and increasing the power of individuals to apply the knowledge and necessary skills. The purpose of this research is to investigate the effect of social trust and use of virtual social networks on the More
        Cultural capital empowers people by enhancing people's understanding and increasing the power of individuals to apply the knowledge and necessary skills. The purpose of this research is to investigate the effect of social trust and use of virtual social networks on the cultural capital of Tehran citizens. The present study is descriptive&ndash;casual type. The research method is survey. Statistical population includes all the citizens of Tehran who is over 18 years old. Sampling with the combination of disproportionate stratified sampling and cluster sampling was done. The data are collected by a questionnaire with interview, the survey was carried out among 418 people. In examining the assumptions used pearson correlation coefficient and regression test and In studying the research model used path analysis technique. The results show that by increasing the use of virtual social networks, cultural capital increases and vice versa. Also, with the increase of social trust, cultural capital increases and vice versa. Using virtual social networks has a direct and positive impact on cultural capital. Social trust indirectly affects cultural capital through influencing the use of virtual social networks. The use of virtual social networks has a greater impact on social trust on cultural capital. Key words: social trust, use of virtual social networks, cultural capit Manuscript profile
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        605 - A sociological study central neighborhood and social participation
        sara monirifar reza esmaili Mansour Haghighatian hossein imani
        Abstract Title: A sociological study central neighborhood and social participation The current study investigates the pivotal neighborhood and social cooperation. The aim of this design is to fathom and interpret senior administrators and the informed people with regar More
        Abstract Title: A sociological study central neighborhood and social participation The current study investigates the pivotal neighborhood and social cooperation. The aim of this design is to fathom and interpret senior administrators and the informed people with regards to social participation and the neighborhood management. The methodology of the study is the consecutive combination which includes both qualitative and quantitative methods. Firstly, a number of 22 administrators and informed people were interviewed regarding the concept of participation and neighborhood management and a theoretical absolution was obtained. Given the findings of the qualitative data and the theories posed, a theoretical model was designed. In the quantitative section, the assumptions of the study were tested. The number of population of the study is 487. The findings are indicative of the fact that the degree of participation was at the lowest level according to Arneshtain. The majority of the interviewees regarded attendance in the training sessions as part of social participation . Based on the results of path analysis, we can say that social confidence, neighborhood management and neighborhood bondage have had the highest impact on social cooperation. Manuscript profile
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        606 - The share of social capital in the rate of tourism incidence in coastal towns in Mazandaran province (Case study: Babolsar, Mahmoudabad, Noshahr, Chalus, Ramsar)
        fatemeh mousazadeh ALI ASGHAR ABBASI ASFAJIR ali rahmani firouzjah
        The purpose of this study was to investigate the contribution of social capital dimensions on the inclination to tourism of residents of coastal cities of Mazandaran province (Case study: Babolsar, Mahmoudabad, Noshahr, Chalus, Ramsar). The research method is descriptiv More
        The purpose of this study was to investigate the contribution of social capital dimensions on the inclination to tourism of residents of coastal cities of Mazandaran province (Case study: Babolsar, Mahmoudabad, Noshahr, Chalus, Ramsar). The research method is descriptive-explanatory and survey type. The statistical population of this study is all residents over the age of 20 years in five coastal cities of Mazandaran, Babolsar, Mahmoudabad, Noshahr, Chalus and Ramsar. The sample size of the present study is 530 people using Cochran formula. The data collection tool is a researcher-made questionnaire that has been used to some extent from previous research and includes 119 closed questions in terms of Likert spectrum and open and closed questions related to the underlying variables of the research. After collecting information, the SPSS and then Amous data were extracted, classified and analyzed, and ultimately the final report of the research was based on the findings and results. The results show that between the total dimensions Social capital and then social relations, social norms, and the dimension of social trust with Tendency to Tourism and tourism motivation have a meaningful relationship. Manuscript profile
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        607 - Analysis of changes in the social structure of interpersonal relationships with emphasis on social factors
        Meysam shamsyan Lila niroomand Somayeh Tajik Ismaeili Nourouz Hashemzehi
        Organizations are the most important communication institutions that people are often able and willing to talk to each other. Communication is a process based on interdependence in which each person's behavior is the result and message of another behavior. Interpersonal More
        Organizations are the most important communication institutions that people are often able and willing to talk to each other. Communication is a process based on interdependence in which each person's behavior is the result and message of another behavior. Interpersonal communication is a key factor in organizational success. Interpersonal communication can be established verbally-non-verbally as well as formally-informally. Attention to the objectives of the research is in terms of survey method. The statistical population includes thousands of employees of the Court of Administrative Justice of Tehran province who used Morgan table to determine 278 samples and were studied by regular sampling method. Reliability of data collection tool with alpha coefficient Cronbach and its validity were confirmed by the opinions of professors and experts. The results show that the level of interpersonal communication conflict is moderate. Also, the results of Pearson coefficient show that among the various social factors, there are three variables. Social participation, social trust and mother's social status were significantly correlated with interpersonal relationships of employees. But there was no significant correlation between father social status variable and interpersonal relationships of employees. Multivariate regression results showed that only social trust with beta (52 / 0-) Reduces employees in interpersonal communication and acts in the opposite direction. Manuscript profile
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        608 - The globalization of cultural and political life of Tehran citizen’s effects
        Ensieh Asghari Nourouz Hashemzehi Bahram Ghadimi
        The globalization phenomena is the matter that has occupied all the developing countries mind including Iran. The main goal of this research is the recognition and assessment of Globalization phenomena in cultural and political life of Tehran citizens and its effects to More
        The globalization phenomena is the matter that has occupied all the developing countries mind including Iran. The main goal of this research is the recognition and assessment of Globalization phenomena in cultural and political life of Tehran citizens and its effects to social trust. The method of present research is tool calibration, data collection, questionnaire, and Cluster sampling. This method has studied by 300 citizens of regions 1, 7, 17, of metropolises. The consequences has declared that the level of social trust and globalization in cultural life of Tehran citizens is in mediocre and in political life is high. There is a correlation and cohesion between the variable of globalization in cultural life and social trust. Thus it&rsquo;s vice versa between globalization in political life and social trust. The regression coefficient is shown R2 = 0.03. Therefor there is a weak causal relationship between the social trust and the globalization of cultural and political life. According to path analysis, the globalization of cultural life has direct effect and political life has indirect effect in social trust. Manuscript profile
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        609 - Sociological study of changes in couples' relationships based on the effect of social networks on the extent of their social interactions (Case study: Wives of age group 25-40 years living in Tehran)
        yasaman farshadfar Ali Baseri Noorooz Hashemzehi
        Social networks play an important role in today's world that can not be ignored. These networks affect different aspects of people's lives and even target the family center; Therefore, the aim of this study is a sociological study of the effect of social networks on the More
        Social networks play an important role in today's world that can not be ignored. These networks affect different aspects of people's lives and even target the family center; Therefore, the aim of this study is a sociological study of the effect of social networks on the rate of social interactions between spouses in Tehran. Is. Research Method In this research, the field method is a questionnaire using survey technique and data collection tool. The statistical population of the study includes all spouses in the age group of 40-40 years living in Tehran; According to the Statistics Center of Iran in 2016, there are 2,688,972 people, of which 1,376,338 are women and 1,312,634 are men. The sample size in this research using Cochran's formula and also according to Morgan table is 384 people. The results showed that at the 95% significance level, there is an inverse and significant relationship between participation and being active in social networks, diversity of motivation in using social networks, realizing the content of social networks with the level of social interactions between spouses; As a result, it can be said that with the increase in the use of social networks, the desirability of social interactions between spouses decreases. Manuscript profile
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        610 - Investigating social and cultural factors related to the change in addiction tendency of Ardabil students
        alireza a;ipour ALI ASGHAR ABBASI ASFAJIR ali rahmani
        The study aimed to assess factors associated with the tendency to addiction. The population of this study consisted of all students at the University of Applied Science, Urmia police unit who are studying in the academic year 94-93. The sample size in this study, accord More
        The study aimed to assess factors associated with the tendency to addiction. The population of this study consisted of all students at the University of Applied Science, Urmia police unit who are studying in the academic year 94-93. The sample size in this study, according to Morgan, 70, who was selected by stratified random sampling method. Data were collected by questionnaire. The findings suggest that the relationship between extracurricular activities with no significant tendency towards addiction. The laws and regulations in relation to drug addiction tendencies and significant negative relationship exist. The confidence of students with significant negative correlation is their tendency to addiction. Negative relationship between academic achievement and their tendency to addiction and meaningful. Laws and regulations related to addiction, self-esteem and academic achievement and a significant negative effect on students' tendency to addiction and its inverse predictor. Extracurricular activities, students do not have a significant effect on the tendency to addiction and not significant predictors. Manuscript profile
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        611 - Social capital, social participation, social support, social trust, social relationship network, life satisfaction.
        niloofar aghaei Seyed Yaghub Mousavi
        This research was conducted with the aim of evaluating the effect of social capital changes on life satisfaction. The data collection tool in this research is 2 questionnaires (social capital and life satisfaction questionnaire). The reliability of the research tool has More
        This research was conducted with the aim of evaluating the effect of social capital changes on life satisfaction. The data collection tool in this research is 2 questionnaires (social capital and life satisfaction questionnaire). The reliability of the research tool has been confirmed based on Cronbach's alpha test for social capital 0.70 and for life satisfaction 0.72. The statistical population includes the marginal neighborhood of Khomeini city in Isfahan. The sample size in this research is equal to 413 people and the sampling method in this research is multi-stage cluster sampling. The tool for analyzing the questionnaire data of this research is SPSS &amp; AMOS statistical software. In order to generalize the results obtained from the sample size to the statistical population, regression models, one-sample t-test and Friedman's test have been used to examine the research data. The findings of this research showed that; Social capital has a significant effect on life satisfaction, the status of social capital in the statistical population is lower than average and life satisfaction is higher than average.&nbsp; Manuscript profile
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        612 - Investigating the role of social and cultural factors in political development in Bandar Gaz city
        Jafar Mallah abolghasem hedarabadi Seyfollah Farzaneh
        One of the most important dimensions of development in any society is political development. Political development is influenced by social, economic and cultural factors. The article was done with the sociological explanation of the political development of Bandar Gaz c More
        One of the most important dimensions of development in any society is political development. Political development is influenced by social, economic and cultural factors. The article was done with the sociological explanation of the political development of Bandar Gaz city. The research method was a survey and information was collected using a questionnaire. All people over 18 years of age were selected as the statistical population, which is equal to 36,785 people. The sampling method is a multi-stage cluster and the sample size is 380 people based on Cochran&#039;s formula. The findings show that the average of the political development variable is equal to 2.01, which is a higher number than the average. The dimension of political participation with an average of 2.31 has the highest average and the dimension of political freedom with an average of 1.76 has the lowest average among the dimensions of political development. The variables of religiosity, social capital, political socialization, means of mass communication and political trust have a positive and direct relationship with the level of political development. The findings show that 40.5% of the changes in the level of political development are explained by variables. Religiosity has the least effect and political trust has the greatest effect on political development. The result is that it is necessary to pay attention to the role of sociability and political trust and indicators of social capital in increasing and accelerating the political development of Bandar Gaz. Manuscript profile
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        613 - Sociological explanations of political participation of citizens of anklets, and the factors affecting it
        اقباله عزیزخانی Egbaleh Azizkhani Hossein Aghajani
        This study aims to explain the sociological and political participation of citizens of anklets, and the factors affecting it done. The theoretical framework and theoretical models using theorists such as Lipset''s theory, Weber, Perry. . . was presented. This study was More
        This study aims to explain the sociological and political participation of citizens of anklets, and the factors affecting it done. The theoretical framework and theoretical models using theorists such as Lipset''s theory, Weber, Perry. . . was presented. This study was conducted to survey the structural validity and reliability using Cronbach''s alpha coefficient was obtained. The population of citizens over 18 years of anklet up the Tdadanan enjoyed Register Office 36,000 people. Using a sample of 380 people multistage cluster sampling were selected as samples. To analyze the data, the methods of descriptive and inferential statistics using spss software is used. After preparing the matrix, one-dimensional and two-dimensional data set is in the form of tables. The results indicate that the independent variables of social support, sense of citizenship, political trust, social trust, link the group, social alienation, religion, mass media, group pressure, conformity and social and economic variables of political participation had a significant correlation. Manuscript profile
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        614 - Social factors affecting women's social security (comparative comparison between Iran and Turkey)
        shahamat Jafari Noda samad abedini samad rasoolzadeh
        This research was conducted with the aim of investigating the social factors affecting the social security of women (comparative comparison between Iran and Turkey), which was carried out from a descriptive to documentary method and secondary analysis using simple regre More
        This research was conducted with the aim of investigating the social factors affecting the social security of women (comparative comparison between Iran and Turkey), which was carried out from a descriptive to documentary method and secondary analysis using simple regression, and in terms of time, it was a cross-sectional type in the interval The years are 2000 to 2020. To investigate the variables of the research, the theories of feeling of social security of Bozan and Giddens (1377), influential economic factors of Marx and Mendras and supervision, identity and feeling of social security of Tajfel, social capital and feeling of social security of Parsons were used. The statistical community includes the countries of Iran and Turkey, and the data of both countries in all indicators in terms of the year under review were obtained from the World Values Survey (WVS) data bank.The results of the survey show that the attitude of women towards social security in Iran and Turkey is little different and the average of social security is close for both countries. In Iran, the components; Social tolerance (p&lt;0.05, t=5.15, &beta;=0.21), civil behavior (p&lt;0.05, t=4.26, &beta;=0.19), institutional trust (p&lt;0.05, t=3.68, &beta;=0.17) and social participation (p&lt;0.05, t=4.602, &beta;=0.18) have the greatest effect on women's social security index, and in Turkey the components of social tolerance (p&lt;0.05, t=4.70, &beta;=0.14), civil behavior (p&lt;0.05, t=4.28, &beta;=0.13), institutional trust (p&lt;0.05, t=5.62, &beta;=0.18) and social class (p&lt;0.05, t=3.362, &beta;=0.097) have the greatest effect on Turkey's social security index. Manuscript profile
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        615 - The Study of the Relationship between Social Capital and Cultural Goods Consumption among High School Students in Damghan City
        Shima Sedighi Soroush Fathi
        Social capital is a suitable platform for human capital and physical productivity and considered a way to achieve success that gives meaning to life and makes life easier and more enjoyable. Consumption of cultural goods as an aspect of cultural life in action is influe More
        Social capital is a suitable platform for human capital and physical productivity and considered a way to achieve success that gives meaning to life and makes life easier and more enjoyable. Consumption of cultural goods as an aspect of cultural life in action is influenced by the presence of social capital. The aim is to investigate the relationship between students' social capital and cultural consumption in Damghan city. The research method is survey and data collection is done by a questionnaire that after acquiring validity and reliability, are distributed among the participants with a random sampling technique. The statistical population is all students of this city in 2013, which is 2608. A sample of 380 is determined by Cochran&rsquo;s formula. The result shows that the result of consumption of cultural goods is different between gender and type of school, and the relationship between socio-economic class, social trust, social participation, social interaction, membership in social groups and the social capital of students with their cultural consumption is significant. Manuscript profile
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        616 - The role of jurisprudence in public trust
        seyed mahmoud hosseini seyedali pourmanoochehri jamshid masoumi
        Achieving individual and social ideals and goals in societies requires public trust in social relations. Public trust means positive reception from the custodians of affairs and institutions and organizations towards the wishes and demands of the general public. Legitim More
        Achieving individual and social ideals and goals in societies requires public trust in social relations. Public trust means positive reception from the custodians of affairs and institutions and organizations towards the wishes and demands of the general public. Legitimacy of the council and emphasis on justice and beneficence and faithfulness to promises and trustworthiness and enjoining what is good and forbidding what is bad and the ruling of reason and rationality is a proof of the existence of its jurisprudential foundations, and the creation of a spirit of cooperation and responsibility and relying on honesty and the realization of justice Social is one of its jurisprudential works. And the constitution is a proof of the existence of its legal foundations and the development and consolidation of equality and public participation, and the provision of all-round rights of individuals and the elimination of unfair discrimination are considered to be its legal effects. Commitment and action based on jurisprudence and law will be the foundation of a desirable society. In this research, we will explain the role of jurisprudence on public trust with a descriptive and analytical method, and we will show that the current research will show that jurisprudence is one of the forms of public trust. Manuscript profile
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        617 - A Reflection on Social Capital Status in Imamieh Jurisprudence and Islamic Teachings
        Seyed Ebrahim Hosseini Farzad Navabakhsh Frank Seyedi
        Sociologists believe that mutual relationships among people and their trends are effective on the formation and continuity of the social life of a society from the beginning of the formation of any social system. These mutual relationships and their quality, which today More
        Sociologists believe that mutual relationships among people and their trends are effective on the formation and continuity of the social life of a society from the beginning of the formation of any social system. These mutual relationships and their quality, which today are studied under the title &ldquo;social capital,&rdquo; have attracted extensively the attentions of the knowledgeable in different fields of political, social, economic, and cultural. Despite the fact that social capital is a modern subject in the area of humanities and social sciences, but it seems that by studying exhaustively jurisprudential rules in Imamieh jurisprudence and Islamic teachings in general, one can recognize the remarkable aspects of social capital status in them. The present research aimed at the same objective and, through adopting descriptive-analytical methods, tried to recognize and reflect on the status of social capital subject in Imamieh jurisprudence and Islamic teachings. The research findings showed that jurisprudential rules and teachings such as prohibition of detriment, distress and constriction, prohibited contributions to sin, prohibition of usury, order for interest-free loans are of the most important manifestations of Islamic legislator's attention to the subject of social capital and the necessity of its protection. Manuscript profile
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        618 - The optimization of Investment Beliefs in Tehran Stock Exchange Break Points Based on Heterogeneous Agent Models Framework and Agent Based Modelling with Genetic Algorithm
        mehdi khoshnood Fraydoun Rahnamay Roodposhti Hashem Nikoomaram
        This paper survey beliefs of investor on Tehran stock exchange at three break point date (BPD). at first&nbsp; three BPD with several criterion : average of the share price indices , average value of the stock market turnover , average value of the stock market capitali More
        This paper survey beliefs of investor on Tehran stock exchange at three break point date (BPD). at first&nbsp; three BPD with several criterion : average of the share price indices , average value of the stock market turnover , average value of the stock market capitalization .according this three BPD are : the election of Mahmood Ahmadinejad at 2005 , financial crisis at 2008&nbsp; and the election of Hassan rouhani at 2013 . In addition this paper is base of Brock and Hommes heterogeneous agent model (HAM) framework. Samples are the shares of companies that 40 days before and 40 days after was traded .then with MATLAB software&nbsp;&nbsp; code was writhed and simulation done. Finding shows that strategy of contrarian trend chaser is the best and we can with genetic algorithm optimize average and standard deviation of coefficient of investment strategy and adaption with real market at break point dates.&nbsp; Manuscript profile
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        619 - The Effect of Other Cash Flow Classes on the Relationship between Managers' Overconfidence and Operational Cash Flow Management
        شهناز مشایخ نسترن میرزایی
        AbstractThe aim of this paper is to find the answers to hypotheses such as, can CEO's overconfidence lead to increases in their action towards management of Cash Flow from Operations (CFO) , do Cash Flow from finance (CFF) and Cash Flow from investment (CFI) have the ef More
        AbstractThe aim of this paper is to find the answers to hypotheses such as, can CEO's overconfidence lead to increases in their action towards management of Cash Flow from Operations (CFO) , do Cash Flow from finance (CFF) and Cash Flow from investment (CFI) have the effect on the relation between CEO's overconfidence and the management of Cash Flow from Operations?The samples used in this study are all companies listed on the Tehran&nbsp; stock exchange, that based on the systematic elimination sampling method, 146 companies or in other word 876 year-firm was selected as statistical sample. This study is correlation analysis of post-event panel data. Multiple linear regression and logistic regression were used to test the hypothesis. Stata software version 15 and Eviews version 12 were also used for statistical analysis.The result of testing the research first hypothesis shows that the CEO's overconfidence has positive effect on the management of Cash Flow from Operations. The second finding also indicates that, Cash Flow from finance (CFF) and Cash Flow from investment (CFI) have the negative effect on the relation between CEO's overconfidence and the management of Cash Flow from Operations. Manuscript profile
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        620 - Effects of Gamification on Self-confidence and Academic Enthusiasm of Primary School Students
        Zeinab Karami Baharak Shirzad kebria Saeid Broomandfar
        The present study was conducted with the aim of investigating the effect of gamification on self-confidence and academic enthusiasm of primary school students. For this purpose, 30 students were randomly selected from the sixth grade students of District 1 of Tehran cit More
        The present study was conducted with the aim of investigating the effect of gamification on self-confidence and academic enthusiasm of primary school students. For this purpose, 30 students were randomly selected from the sixth grade students of District 1 of Tehran city who were studying in the academic year of 2011-2014 and the accident was divided into two experimental and control groups. The students of the experimental group received math lessons using gamification during 10 sessions of 30-45 minutes. In order to check the level of self-confidence and academic enthusiasm, Rosenberg's self-confidence questionnaires (1995) with a validity of 0.79 and Fredericks et al.'s academic enthusiasm questionnaire &nbsp;(2004) with a validity of 0.71 were used. In addition, to analyze the results, univariate (ANCOVA) and multivariate (MANCOVA) covariance analysis tests were used with SPSS 24 software. The results of this research showed that gamification has an effect on the self-confidence and academic enthusiasm of primary school students both together and separately. Manuscript profile
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        621 - Identifying the Effect of Organizational Consensus Components on Reducing Organizational Divisiveness (Case study of Mazandaran University of Medical Sciences)
        R. Mofidian R. Mofidian R. Yousefi Saeedabadi R. Yousefi Saeedabadi S. Saffarian Hamedani S. Saffarian Hamedani
        AbstractThe purpose of this study is to investigate the effect of organizational consensus components on reducing organizational divisiveness. The method of the present study is quantitative in terms of the data collection and based on the descriptive survey method. The More
        AbstractThe purpose of this study is to investigate the effect of organizational consensus components on reducing organizational divisiveness. The method of the present study is quantitative in terms of the data collection and based on the descriptive survey method. The statistical population of the study included all university professors and employees of Mazandaran University of Medical Sciences totaling to 2600 people. Using relative stratified sampling method and Cochran's formula, 334 professors and staff of Mazandaran University of Medical Sciences were selected. To determine the validity of the questionnaire, the formal and content method and to determine the reliability of the questionnaire, Cronbach's alpha coefficient was used. The collected data were analyzed by SPSS and Amos software programs. The results of data analysis showed that organizational harmony and its components including trust, organizational spirituality and moral intelligence are effective in reducing organizational divisiveness. Finally, using the obtained results, it is suggested that university administrators and officials pay special attention to the components of organizational harmony in order to reduce divisions in their organization. Manuscript profile
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        622 - Designing an Integrated Development Model for Assessing Coaching Competency Indicators in Educational Centers Using Interpretive Structural Modeling Approach (Case Study: Units and Centers of Islamic Azad University of West Azarbaijan Province)
        Soror Heydari Aghjivan Kolsom Kianniya
        Coaching as a method of management development and a strategy for improving performance has been growing recently among managers of organizations. One of the most important research needs in this field is to identify factors affecting the success of coaching, in a pract More
        Coaching as a method of management development and a strategy for improving performance has been growing recently among managers of organizations. One of the most important research needs in this field is to identify factors affecting the success of coaching, in a practical and evaluable model in order to commit to manpower by using coaching skills and achieve individual and organizational performance. However, there is no research or literature on which of the factors of coaching competencies contributes the most to the improvement of individual and organizational performance for these organizations, especially academic centers. In the present study, in order to respond to this challenge, comprehensively and systematically identify all the criteria that are effective in the field of coaching competencies through documentary study and with the help of Fuzzy Delphi method and the opinion of 10 experts and using the approach Interpretive Structural Modeling was used to regulate and direct the complexity of the relationships between criteria and by developing an integrated model for the effectiveness of criteria. The results showed that the criteria of Supporting Ethical Values and Confidence in the Potential Abilities of Individuals have the highest effectiveness among the criteria of coaching competencies in the units of Islamic Azad University of West Azarbaijan Province. Manuscript profile
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        623 - Structural model of academic achievement based on self-confidence and psychological capital mediated by coping strategies (avoidance, problem-oriented and emotion-oriented)
        abolfazl bakhshipoor zakiye oladi
        The aim of this study was to provide a structural model for predicting academic achievement based on self-confidence and psychological capital mediated by coping strategies in students. The research method was descriptive،correlational. The statistical population includ More
        The aim of this study was to provide a structural model for predicting academic achievement based on self-confidence and psychological capital mediated by coping strategies in students. The research method was descriptive،correlational. The statistical population included all high school students in Mashhad in the academic year 1399-1400. The multi-stage cluster sampling method was employed and the resulting sample included 405 students. Participants answered the Luzenberg Confidence Questionnaire, the Stress Coping Strategies Questionnaire (Andler &amp; Parker), and the Lutans Psychological Capital Questionnaire. For data analysis, structural equation modeling was run with SPSS 24 and AMOS software programs in order to investigate the relationships between latent variables. The results showed that there was a positive and significant relationship between self-confidence, psychological capital and problem-oriented coping style with academic success. Moreover, there was a significant negative relationship between avoidance coping style and success. However, no significant relationship was found between emotion-oriented style and academic success. Also, students&rsquo; academic achievement was predicted by self-confidence and psychological capital with the mediating role of the problem-oriented coping strategy. Manuscript profile
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        624 - The Effect of Teaching Games for Understanding (TGfU) Approach on Motivation and Confidence of Nine-year-old Boys
        Fatemeh Sabzevari Shahreza
        The present study evaluated the effect of teaching games for understanding approach (TGfU) on motivation and confidence. To this aim, the nine-year-old students in two fourth-grade classes at a school in Sirjan were randomly divided into control and experimental group ( More
        The present study evaluated the effect of teaching games for understanding approach (TGfU) on motivation and confidence. To this aim, the nine-year-old students in two fourth-grade classes at a school in Sirjan were randomly divided into control and experimental group (N= 12 for each). Participants' motivation and confidence were measured using Children's Self-Perceptions of Adequacy in and Predilection for Physical Activity (CSAPPA) questionnaire as both the pre-test and post-test. The students in the experimental group participated in an intervention program for 36 sessions each lasting for 45 minutes. Mann-Whitney test was used for comparing the scores of each factor after the intervention and the groups by removing the effect of each factor before the intervention of &ldquo;Poisson regression analysis&rdquo; by using GEE method". The results indicated that this approach can significantly affect motivation and confidence and its three sub-factors in the CSAPPA questionnaire. The results support the hypothesis that the use of the TGfU approach can be effective on the development of motivation and confidence in children. Manuscript profile
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        625 - The Impact of Human Resource Development Strategies on Organizational Effectiveness: A Mediating Role of Mutual Trust and Job Satisfaction of Employees in Sport and Youth Organization of Mazandaran Provinceth
        davood hosainpour Aghil Ghorbani paji
        Today the concept of human resource development is a distinct position in theories of organizational behavior, human resource management and strategic management. The purpose of this study is to investigate the effect of human resource development and organizational eff More
        Today the concept of human resource development is a distinct position in theories of organizational behavior, human resource management and strategic management. The purpose of this study is to investigate the effect of human resource development and organizational effectiveness with mediation role of mutual trust and job satisfaction. The required data were collected with using questionnaires human resource development Shay (2005), organizational effectiveness Hoda&nbsp; &amp; et al (2009), job satisfaction Ho &amp; et al (2009) and employee mutual trust Tzafrir and Dolan (2004). The data were analyzed with using partial least squares (smart PLS) and SPSS. Also The Sobel test and VAF for measuring the impact and t &ndash; value of mediator variables. Data analysis showed that human resource development has a positive significant to organizational effectiveness, job satisfaction and employees' mutual trust. On the other hand, analysis is performed using Sobel test indicated that almost 36 percent of the changes in human resource development to organizational effectiveness explained through mediator role of mutual trust. Also almost 28 percent of the changes in human resource development to organizational effectiveness explained through mediator role of job satisfaction. The results of data analysis indicated that human resource development processes, including staff training, Development of competencies, information sharing and empowerment to influence organizational effectiveness, mutual trust and job satisfaction of employees to achieve organizational goals in the Youth and Sports Organization. Manuscript profile
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        626 - The Impact of Corporate Social Responsibility on Tehran Municipality Customers Satisfaction Mediated by Public Trust
        fatah sharifzadeh mahdieh vishlaghi
        Corporate social responsibility is one of the debates which has drawn the attention of mast of researchers in recent years. The liable organizations choose procedures by making clear and giving appropriate responses against their operation to provide the trust and satis More
        Corporate social responsibility is one of the debates which has drawn the attention of mast of researchers in recent years. The liable organizations choose procedures by making clear and giving appropriate responses against their operation to provide the trust and satisfaction with all their beneficiaries. The present study, is to explore the effect of corporate social responsibility on customer satisfaction mediated by public trust of municipal in Tehran. This research is an applied one and the data collection procedure is descriptive &ndash; quantitative. Based on the available Sampling method, 371 people of citizens who have resorted to Tehran Municipality were examined. LISREL and SPSS software were used for analyzing the data. The results showed that social responsibility had a significant effect on the customer satisfaction mediated by public trust, also The results showed that social responsibility had a significant effect on public trust and social responsibility had a significant effect on the customer satisfaction. The results of SEM also showed the collected data semantically fits with the conceptual made of the research Manuscript profile
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        627 - Impact of Virtual Social Networks on the Lifestyle of the Fourth Generation (the Eighties) - Emphasizing Telegram, Instagram and Twitter
        alie rezaiyan afsaneh edrisi
        &nbsp; Social networks are one of the most popular social media platforms that have many audiences, especially young people and teenagers. Interactive features and planning to create of social relationships are one of the reasons of gravitation to virtual social network More
        &nbsp; Social networks are one of the most popular social media platforms that have many audiences, especially young people and teenagers. Interactive features and planning to create of social relationships are one of the reasons of gravitation to virtual social networking. The purpose of this article is to investigate the impact of virtual social networks (Telegram, Instagram and Twitter) on the lifestyle of the fourth generation or eighties. Theories of &nbsp;Bourdieu, Giddens, Putnam, Castells and Habermas have been used in this study. The research method in this research is using the technique of survey with the positivist approach. The statistical population is the second high school students in Tehran and the three regions of 1, 7 and 16 were selected as sample areas. The sample size was 380 people based on Cochran formula and it selected by multi-stage random cluster sampling. Findings indicate that there is a direct correlation between the using rate and type of virtual social networks with lifestyle and its dimensions, in such a way that the increasing use of social networks increases the tendency to modern lifestyles. Also, with getting away from the traditional lifestyle, social trust has diminished, but cultural capital has grown. Manuscript profile
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        628 - Analyzing the Relationship between Perception of Quality of Governance and Social Capital: Women of Karaj
        ali SAEI Gholamreza Ghaffary Nargess Sarhadi
        The purpose of this article is to study the relationship between perception of &ldquo;quality of governance&rdquo; and &ldquo;social capital&rdquo;. In this paper, the perception of quality of governance is considered as independent structure and social capital is consi More
        The purpose of this article is to study the relationship between perception of &ldquo;quality of governance&rdquo; and &ldquo;social capital&rdquo;. In this paper, the perception of quality of governance is considered as independent structure and social capital is considered as dependent structure. The statistical population of this study are women 18-64 years old in Karaj. The sample size is 406 persons who were selected by cluster sampling method among women living in ten districts of Karaj municipality. Linear regression method was used to judge the research hypotheses. The empirical findings show that perception of &ldquo;quality of governance&rdquo; has a significant relationship with women's trust. The correlation coefficient of regression is 53.4 and approximately the proportion of trust variable explained by perception of governance quality is 29%. The empirical evidence also confirms the relationship between perception of women's perception of quality of governance and community membership and participation by factor 17. A proportion of the variance of membership and association participation that explained the perception of quality of governance is 3%. The empirical findings did not confirm the significant relationship between perception of quality of governance and intra-group communication among women. Manuscript profile
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        629 - Sociological Study of the Relationship between Social Capital and Cultural Development
        YOUNES EZATI Mansour haghighatian Ahmad Moazzeni
        The concept of development considers the improving movement of the social system. This concept was initially centered on the socio-economic field, but after UNESCO named the last decade of the 20th century as the World Decade of Cultural Development, its main axis was c More
        The concept of development considers the improving movement of the social system. This concept was initially centered on the socio-economic field, but after UNESCO named the last decade of the 20th century as the World Decade of Cultural Development, its main axis was changed to the field of culture and cultural development. So that cultural development was proposed as a precondition for achieving comprehensive development. Therefore, considering the importance of cultural development, the purpose of this study is to investigate the role of social capital in the cultural development of Ilam citizens. The study method is survey and the data collection tool is a questionnaire and the theories of social capital, Bourdieu, Coleman, Patnam and Fukuyama were used to formulate research hypotheses. The sample size is 385 people who were determined by multi-stage cluster sampling method. Data were analyzed using amos and spss software. Findings showed that there is a direct and significant relationship between social trust, social commitment, social participation, social relations and cultural development. The results of structural equation modeling show that the variables of social capital (social participation, social relations, social trust and social commitment) explain a total of 47% of the variance of cultural development. Manuscript profile
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        630 - The effects of networks on participation citizens of Tehran With intervention of cultural capital And trust among
        zahra nourani asiabar tahmures shiri reza ali mohseni
        Abstract: The effects of social networks on participation With intervention of cultural capital And social trust among citizens of TehranThe purpose of social networking is that by providing a link between individual funds to help communities through participation and p More
        Abstract: The effects of social networks on participation With intervention of cultural capital And social trust among citizens of TehranThe purpose of social networking is that by providing a link between individual funds to help communities through participation and promoting growth. This is important research questions: What is the participation of citizens between the inhabitants of Tehran? And the use social networks in the presence of two variable social trust and cultural capital to what extent is the participation of citizens? "This study is a descriptive causal survey method is used. The unit of analysis of this thesis is a descriptive - comparative - casual is looking to identify the participation And the method finds On the other hand the method, a survey research and analysis unit which citizens Tehran. Questionnaire, then check the validity and reliability through stratified sampling and cluster and eventually randomly among 460 residents above 18 years of age respectively. The findings suggest that With the use of social networks as well as participation, social trust and cultural capital is a significant relationship.In multivariate regression analysis, all independent variables have a direct impact on participation and cultural indirect as the most intrinsic characteristics which have a direct impact on political participation is variable. Manuscript profile
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        631 - Sociological Study of the Effect of Feeling of Discrimination on the Social Trust of Religious Minorities (Case Study: Zoroastrians Living in Tehran)
        Seyedeh Hakimeh Hashemi Raza Salehiamiri shahla Kazemipour Sabet Maysam Musai Ali Baghaei Sarabi
        Trust is the basic preconditions for economic, social, cultural and political development of any society causes and Iranian society is a religiously diverse society and the social structure in Iran is with the phenomenon of ethnic, religious and religious pluralism. The More
        Trust is the basic preconditions for economic, social, cultural and political development of any society causes and Iranian society is a religiously diverse society and the social structure in Iran is with the phenomenon of ethnic, religious and religious pluralism. Therefore, the main purpose of this study is a sociological study of the effect of social discrimination on social trust in the Zoroastrian community in Tehran. In the present study, the theories of Putnam, Giddens, Coleman, Sztompka, Offe, Rogers and Uslaner have been selected as the theoretical framework of the research. The research method in this research is survey, multi-stage cluster sampling and data collection tool is a questionnaire. The statistical population of the study consists of all Zoroastrians living in Tehran, which according to the statistics of the Zoroastrian Association of Tehran is about seven thousand people and the sample size using the Cochran's formula is equal to 191, which was collected 210 questionnaires to be more reliable. The results show that 20/9% of the respondents have a low level, 52/4% have a moderate level and 26/7% have a high level of social trust. Also, findings show that in the Zoroastrian community of Tehran, the individual characteristics of the respondents did not affect their social trust; but the variables of socio-economic status and feeling of discrimination have affected the level of social trust of Zoroastrians. Manuscript profile
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        632 - Evasion and Social and Cultural Factors Affecting it: A Study of Young People Aged 18-29 in Marivan
        mehrdad navabakhsh farogh karimi
        In recent years, the prevalence of crime and high-risk behaviors among young people has become a major social issue, and the findings and findings of empirical surveys and research strongly support this claim. The purpose of this study is to analyze the sociological, so More
        In recent years, the prevalence of crime and high-risk behaviors among young people has become a major social issue, and the findings and findings of empirical surveys and research strongly support this claim. The purpose of this study is to analyze the sociological, social and cultural factors affecting the Evasion of 18-29 year-old youth in Marivan. The present study is a quantitative and type-based study in the field of applied research and questionnaire was used to collect data. The statistical population of this study is young people aged 18-29 years old in Marivan and the sample size was calculated using Cochran formula of 385 persons and the stratified sampling method was used. The results showed that the variables of sense of distributive justice, social control, sense of social trust, social satisfaction and attitude towards law were inversely and significantly correlated with evasion. There was a direct and significant relationship between the variables of feeling social anomaly, having friends with the law, the level of law-abiding among family members, and the feeling of relative deprivation. The results of multivariate regression analysis also showed that variables such as social anomaly, social control, social satisfaction, attitude towards law, and family law avoidance had a significant effect on evasion. Manuscript profile
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        633 - Study of the Relationship Between Social Capital and the Citizens' Compliance with Citizenship Culture, Case Study: Tehran's Citizens In 1393
        Mohsen Niazi Morteza Jafarpour zynab parvari arani
        This paper aims to study the relationship between social capital and culture of citizenship as key elements of social sciences.&nbsp; In the recent decades, the variables such as social cooperation, solidarity, trust and awareness have been discussed by sociologists as More
        This paper aims to study the relationship between social capital and culture of citizenship as key elements of social sciences.&nbsp; In the recent decades, the variables such as social cooperation, solidarity, trust and awareness have been discussed by sociologists as the fundamental factors of social capital and the values and norms of citizenship. Thus, the current research aims at specifying the status of citizenship culture and social capitals, and the link between them in the statistical population of this study. This study is a social survey and its data are collected through questionnaire and interview. The statistical population includes all the citizens over 15 living in Tehran in 1393. Using the Cochran sampling formula, 1112 subjects are chosen as the sample. The results of this study, using Pearson correlation coefficient, confirms the positive and meaningful correlation between social capitals and the citizen's compliance with the citizenship culture(r=0.34) with a level of reliability as 99%. Additionally, the results of multivariate regression analysis indicate that the effects of variables including social cooperation, awareness and trust on citizenship culture are %21, %17 &amp; %6, respectively Manuscript profile
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        634 - The Connection of Virtual Social Networks with the Desire to Participate in Environmental Protection (Case study of Tehran Citizens over 15 Years Old)
        seyedfatemeh gholizade , Faizullah nourozi Hossein dehqan
        The purpose of this study is to study the relationship between virtual social networks and the desire to participate in environmental protection among Tehran citizens. Environmental participation has been implemented as a dependent variable based on environmental behavi More
        The purpose of this study is to study the relationship between virtual social networks and the desire to participate in environmental protection among Tehran citizens. Environmental participation has been implemented as a dependent variable based on environmental behavior and cooperation. The theoretical framework based on Wellman's network theory and Gerbner implantation theory is a research method used quantitatively and the research tool is a researcher-made questionnaire. The sampling method is a multi-stage cluster and the sample size was obtained after deleting the outdated data of 384 people. The research results indicate that between the desire to participate in environmental protection and the use of social networks There is a positive and significant relationship between virtual (r = 0.492), trust in virtual social networks (r = 0.339), activity in virtual social networks (r = 0.348) and environmental knowledge (r = 0.348). In fact, participation in environmental activities is a function of the trust and conscious performance of users in cyberspace with an environmental focus, and with the results of analysis of variance with Sig = 0.000 and F = 22.91, users who use cyberspace to obtain new information. They are more willing to participate in environmental protection, feel more responsible for their environment, and cooperate more in environmental activities. Manuscript profile
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        635 - ارائه مدل اثر اعتماد متقابل، موفقیت نیابتی و هویت فردی - تیمی بر وفاداری هواداران سپاهان
        رسول نظری زینب ابودردا
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        636 - The Impact of Trust, Privacy and Service Quality on the Success of e-Customer Relationship Management in Fitness Clubs with Mediating Loyalty
        mohssen mahmodi hamid foroghipoor mohammad nikravan najaf aghaei
        The present study was designed and conducted to evaluate the effect of trust, privacy and service quality on the success of e-customer relationship management in bodybuilding clubs with the role of mediating customer loyalty. The research method was survey. The statisti More
        The present study was designed and conducted to evaluate the effect of trust, privacy and service quality on the success of e-customer relationship management in bodybuilding clubs with the role of mediating customer loyalty. The research method was survey. The statistical population of the present study included all customers of sports clubs and physical fitness and health centers in Tehran. Based on Morgan sampling table for the unlimited community, 384 customers of sports clubs were selected. The sampling method in the present study was easily accessible. The research measurement tools included the standard questionnaire of Dehghanipour et al. (2020). In order to analyze the data of the present study, the structural equation modeling method was used. The whole process of analysis was performed in the form of SPSS and PLS software. The results showed that trust (impact = 0.166; t = 2.037), privacy (impact = 0.436; t = 4.344) and service quality (impact = 0.394; t = 7.740) ) Had a significant effect on customer loyalty. The results also showed that service quality (effect = 0.229; t = 3.494) has a significant effect on the success of electronic customer relationship management; But in the meanwhile, trust (effect = 0.078; t = 1.570) and privacy (effect = 0.094; t = 1.213) did not have a significant effect on the success of electronic customer relationship management. On the other hand, the results of the present study showed that considering the significant effect of loyalty (effect = 0.607; t = 6.680) on the success of e-customer relationship management, it can be stated that loyalty mediates the relationship between trust, privacy and Service quality is successfully associated with e-customer relationship management. For the success of e-customer relationship management in sports, the formation of loyalty is very important and can provide the basis for the implementation of this management. Manuscript profile
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        637 - ارتباط بین استفاده از یادگیری و مشاهده ای و اعتماد به نفس در ورزشکاران نخبه
        فرشید طهماسبی فرزانه حاتمی الهام حاتمی شاه میر
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        638 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province
        abbas khodayari seyavash khodaparast javid pourabdi
        The purpose of this study was to investigate the role of word of mouth in the relationship between trust and consumer buying behavior of sports products in Guilan province. The present study is applied in terms of purpose and descriptive-survey type. The statistical pop More
        The purpose of this study was to investigate the role of word of mouth in the relationship between trust and consumer buying behavior of sports products in Guilan province. The present study is applied in terms of purpose and descriptive-survey type. The statistical population of the study was consumers of sports products in Guilan province that 387 people were randomly selected based on Cochran's formula.To collect data, Kim and Park Customer Trust Questionnaire (2013), Bandapi Customer Behavior Questionnaire (2016) and Jang (2007) word of mouth were used. Structural equation modeling and Spss24 and Pls3 software were used to analyze the data and check the model fit. The results showed that customer trust has a direct positive and significant effect on word of mouth (0.55) and can also explain about 52% of customer buying behavior; Word of mouth also has a direct and positive effect on shopping behavior and explains about 42% of its changes; Finally, the effect of customer trust on buying behavior mediated by word of mouth was significant. It can be said that in an environment where consumer confidence in the company and advertising has decreased, word of mouth allows companies and products to influence customer buying behavior. Manuscript profile
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        639 - Sociological analysis and explanation of the factors affecting the formation of public trust in sports elites
        Mahsa Dara bahram ghadimi saeid aghaei
        AbstractResearch finding show that in the context of social interactions and actions, trust plays an important role in the development of human talents and abilities and their relationship with others. The purpose of this study was to explain the components of increasin More
        AbstractResearch finding show that in the context of social interactions and actions, trust plays an important role in the development of human talents and abilities and their relationship with others. The purpose of this study was to explain the components of increasing the general trust of sports elites. Exploratory mixed research method and data in the field by studying the background and semi-structured interviews with 15 sports experts in the country were collected. After reaching the initial state of content design and validity questionnaire by experts in the field of social sciences and sports was confirmed. The reliability of the whole instrument was obtained through Cronbach's alpha coefficient (&alpha; = 0.814). The construct validity of the questionnaire was accepted through confirmatory factor analysis and then it was provided to 242 sports elites of the country using the available sampling method. LISREL software is used to analyze the research findings and present the research model. Finally, it was found that the factors affecting the formation of public trust in sports elites include trust-based behavior with 18.881, cooperative tendencies with 17.889, frankness and honesty with 13.356 and confidence with 13.455%, explaining 63.591 percent of the total variance. Therefore, considering the biodiversity in Iran, measuring public trust and the factors affecting it among all social groups, especially sports elites, it is necessary to identify strategies to strengthen trust and plan accordingly. Manuscript profile
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        640 - نقش میانجی اعتماد در رابطه بین رهبری تحول گرا با هویت سازمانی و بهبود مستمر
        مرضیه حیدری
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        641 - رابطه اخلاق حرفه ای و اعتماد سازمانی با رضایت شغلی معلمان با تاکید بر تفاوت های دموگرافیک معلمان
        مریم فقیه عبدالهی علیرضا محمدی نژاد گنجی مژگان عبدالهی
      • Open Access Article

        642 - The Role of Social Capital in Election Participation ‎(case study: Ilam County)‎
        ahmad shohani nader shohani
        &lrm; Statement of Problem: The concept and theory of social capital during the 1990s has &lrm;been met with considerable interest from scholars and scholars in various fields of social &lrm;sciences (economics, sociology, political science, etc.). The research method& More
        &lrm; Statement of Problem: The concept and theory of social capital during the 1990s has &lrm;been met with considerable interest from scholars and scholars in various fields of social &lrm;sciences (economics, sociology, political science, etc.). The research method&rlm;:&rlm;&lrm; in this research is descriptive-analytical. The main purpose of &lrm;this paper is to answer the reason for this issue and explain it. Collection method is a &lrm;combination of library and field method. Research findings: Social capital has a key role to play in the participation of the people &lrm;in the elections and will increase the participation of citizens in any way that adds to the &lrm;social capital of the community. Findings of the research show that there is a significant &lrm;relationship between social trust and electoral participation. On the other hand, there is a &lrm;meaningful relationship between social networking networks and also between the &lrm;degree of cohesion and social solidarity and their participation in elections. With the &lrm;difference that, as far as the recognition of the elections in the smaller area is concerned, &lrm;there is more trust and relations, and to any extent this area, there is less trust and &lrm;participation, so that participation in city councils is more than parliamentary and &lrm;presidential elections. Manuscript profile
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        643 - نقش افزایش ظرفیت جذب دانش از طریق ارتباطات با نقش میانجی اعتماد و تسهیم دانش (مطالعه موردی : دانشگاه مجازی شیراز)
        حسن سلطانی
      • Open Access Article

        644 - بررسی عوامل موثر بر ارتقاء سرمایه اجتماعی و اولویت بندی مولفه های آن براساس مدل SCAT (مورد مطالعه: کارکنان اداره کل بهزیستی استان تهران)
        امیرحسین امیرخانی حمید اکبری
      • Open Access Article

        645 - مدلسازی عوامل الگوی انطباق‌پذیری سازمانی مبتنی بر اعتماد با استفاده از رویکرد ساختاری – تفسیری
        رامین رضائی یاسان اله پوراشرف محمد همتی
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        646 - Studying the mediating role of transformational leadership and psychological well-being between employee engagement and organizational trust in kindergarten in Fars province
        marzieh heydari zahra Heydari
        The aim of this study was to investigate the mediating role of transformational leadership and psychological well-being between employee engagement and organizational trust in kindergarten in Fars province. The statistical population of this research is the principals a More
        The aim of this study was to investigate the mediating role of transformational leadership and psychological well-being between employee engagement and organizational trust in kindergarten in Fars province. The statistical population of this research is the principals and educators of the kindergarten in Fars province, whose number is 4000 people. To select the sample size, using a morgan table, a sample of 351 people was selected in a stratified random sampling. the reliability of the questionnaire was verified by cronbach's alpha coefficient and composite reliability and its validity was verified by structural and content validity. using the structural equation modeling technique, the hypotheses of the research were analyzed. the results of this study showed that job thirst had a positive and significant effect on psychological well-being, organizational trust, and transformational leadership. also, psychological well-being had a positive effect on organizational trust and transformational leadership on organizational trust. on the other hand, psychological well-being and transformational leadership plays a mediating role between employee engagement and organizational trust. Manuscript profile
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        647 - Presenting a structural model of the latent variables of organizational justice, organizational trust, continuous commitment and emotional commitment of self-efficacy variable in two groups of faculty members and staff of Islamic Azad University of Tehran
        iraj seraj mahdi kalantari sharareh habebi
        This study aims to provide a structural model of the latent variables of organizational justice, organizational trust, continuous commitment and emotional commitment of the self-efficacy variable in two groups of faculty members and staff of Islamic Azad University of T More
        This study aims to provide a structural model of the latent variables of organizational justice, organizational trust, continuous commitment and emotional commitment of the self-efficacy variable in two groups of faculty members and staff of Islamic Azad University of Tehran. Causal modeling. The statistical population included all full-time and part-time faculty members of Islamic Azad University of Tehran and 384 people were estimated to estimate the sample size based on Cochran's formula. The research tools were Morman (1991) Organizational Justice Questionnaire, Allen and Meyer (1991) Continuous Commitment and Emotional Commitment, Scott (2003) Trust, and Parker (1998) Extent of Self-Efficacy. The results showed that the structural model of the research fits differently with the data of the two groups of staff and faculty members and this structural difference is due to differences in the two structural paths. The path between organizational trust and emotional commitment and the path between distributive justice and self-efficacy. Procedural justice predicts emotional commitment in staff stronger than faculty members, and distributive justice in staff members stronger than staff predicts self-efficacy. The path coefficient between the variables of organizational justice, organizational trust and emotional commitment and the path coefficient between the variables of emotional commitment and self-efficacy are significant only in employees. The rest of the path coefficients in both groups of staff and faculty members are significant at the level of 0.01 or 0.05. Manuscript profile
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        648 - The Effect of Knowledge of Organizational Culture on Employees' Organizational Trust (Case Study: Azad Universityof Marand Branch)
        ali siyadat amin parvari Yagoub Sepehri Sadr
        &nbsp; Seyyed Ali Siadat: Professor of Educational Sciences, Faculty of Educational Sciences and Psychology, University of Isfahan. Amin parvari *: Ph.D. student of higher education management, Faculty of Educational Sciences and Psychology, University of Isfahan (Cor More
        &nbsp; Seyyed Ali Siadat: Professor of Educational Sciences, Faculty of Educational Sciences and Psychology, University of Isfahan. Amin parvari *: Ph.D. student of higher education management, Faculty of Educational Sciences and Psychology, University of Isfahan (Corresponding Author) aminui@edu.ui.ac.ir Telephone: 09141938986 Yagoub. Sepehri Sadr: Ph.D. Student, Curriculum Planning in Higher Education, Faculty of Educational Sciences and Psychology, University of Isfahan. &nbsp; Abstract &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The aim of this study was to The Effect of Knowledge of Organizational Culture on Employees' Organizational Trust (Case Study: Azad Universityof&nbsp; marand&nbsp; Branch). The population of the research staff at the University of Marand up to 110 people, which according to Morgan sample size of 96 person were randomly selected to do. This Study from purpose is Practical and from of nature is descriptive - Correlation. For Data collection the Robbins(1991) organizational culture questionnaire and Robbins (2003) organizational trust questionnaire was used. The validity of the questionnaire was confirmed by experts in the relevant field, and reliability through Cronbach's alpha coefficient was calculated and organizational culture questionnaire ./86 and Organizational Trust questionnaire ./90 was obtained. For data analysis, correlation and regression tests were used . R Pearson's and Linear regression tests results showed that: between organizational culture and organizational trust there is a significant correlation and the organizational culture can be traced organizational trust of employees by 34 percent. Creating trust is one of the essential characteristics of organizational culture. The organization's reputation for positive organizational culture affects the trust and confidence of followers in making decisions in each situation. Trust creates and maintains unity in organizations and creates democratic values in the organization. Also, trust can increase the legitimacy and effectiveness of the organization. Trust, sustainability is based on the integrity, ability, or personality of a person. Trust is the enthusiasm and interest of a group in the sensitive actions of the other group. &nbsp; Manuscript profile
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        649 - Examine the relationship between organizational trust and organizational learning among employees education of the city of Babol
        Narjes Abdollahzadeh FARSHIDEH Zameni
        This study aimed to investigate the relationship between organizational trust and organizational learning among employees in the education of Babol was2014-15.This research method of application and the data collection method were descriptive. The population includes al More
        This study aimed to investigate the relationship between organizational trust and organizational learning among employees in the education of Babol was2014-15.This research method of application and the data collection method were descriptive. The population includes all staff in the academic education of Babol number 2014-15 (N=120) patients using table Kerjsi-Morgan (n= 92) people randomly stratified according to sex as the sample size been determined and studied. In order to gather data from the questionnaire Rezaeian organizational trust and Rahimi (2008) 0.86reliability through Cronbach's alpha was calculated. Neefe organizational learning questionnaire (2001) was used with 0.83reliability. Data gathered using descriptive statistics such as statistical tables and frequency of Kolmogorov-Smirnov test inferential statistics such as test, Pearson correlation coefficient, t, regression through SPSS software to analyze was. The results showed that organizational trust and organizational learning in higher education employees than average. As well as the reliability,&nbsp; competence, commitment and institutional trust with organizational learning and education staff there, but there is no relationship between the variables honesty and integrity, and organizational learning. And the results of the regression showed that 21 percent of organizational learning can be explained by a single variable of organizational trust. Manuscript profile
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        650 - On the Relationship between Organizational Justice and Organizational Trust and Organizational Citizenship Behaviour as viewed by Heads of Different Educational Departments of Islamic Azad University, Region One
        Siros Hadadnia Hojatollah Fani Ahmad Hashemi
        &nbsp; Abstract The purpose of this study is to examine the relationship between Organizational justice and Organizational Trust and Organizational Behaviour Citizenship. The research method is descriptive (surveying). The population consists of 315 heads of different More
        &nbsp; Abstract The purpose of this study is to examine the relationship between Organizational justice and Organizational Trust and Organizational Behaviour Citizenship. The research method is descriptive (surveying). The population consists of 315 heads of different departments of Islamic Azad University (region one) in 2010-11.&nbsp; 118 of whom were selected through simple random sampling. Three questionnaires of Organizational justice, Organizational Trust, and Organizational Citizenship Behaviour were used as the study instruments. Their reliability was estimated as 0.831, 0.828, and 0.884 respectively. For data analysis, SPSS, and the statistical methods of correlation coefficient matrix, simple and multiple regressions and path analysis were used. The findings showed (a) there is a positive significant relationship between the components of Organizational justice, Organizational Trust and Organizational Behaviour Citizenship; (b) There is a positive relationship between Organizational justice, Organizational Trust, and Organizational Citizenship Behaviour; (c) There is a positive relationship between the Trust of friendship and respect, duty, virtue and generocity of the civic dimensions of organizational behavior, and (d) there is a positive relationship between the Competence, Reliability, and benevolence of the dimensions of organizational trust and organizational justice. Manuscript profile
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        651 - Relationship between organizational trusts with organizational creation
        Fakhrosadat Nasirivalikbani Parvaneh Soltanabadi Akram Khodaiari
        The study was a descriptive survey of solidarity which the purpose was the relationship between organizational trusts with organizational creation Bu-Ali Sina University, Hamadan. the population of this research consisted of all employees using stratified random sample More
        The study was a descriptive survey of solidarity which the purpose was the relationship between organizational trusts with organizational creation Bu-Ali Sina University, Hamadan. the population of this research consisted of all employees using stratified random sample of 260 numbers for example selected. To collect the data needed was used of questionnaire organizational trust and organizational creativity. To determination the validity Questionnaires for narrative approach used and for reliability is also using the Cronbach's alpha were calculated. For data analysis, in addition descriptive statistics from inferential statistics Pearson, Kolmogorov-Smirnov test, t-test for independent groups, and regression analysis. The results showed that there is a significant positive relationship between organizational trusts with organizational creation. The results of stepwise regression analysis showed that the trusted side has the greatest impact on organizational creativity.&nbsp; &nbsp; &nbsp; Manuscript profile
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        652 - The relationship between different aspects of organizational trust and employees′ organizational commitment (case study:Employees of Mahabad Educational Office)
        sharokh Soltani
        This research is aboutthe relationship between different aspects of organizational trust and organizational commitment of the staff. The statistical population of this study consists of 1500 employees of Educational Office in Mahabad city; and the sample's capacity is 3 More
        This research is aboutthe relationship between different aspects of organizational trust and organizational commitment of the staff. The statistical population of this study consists of 1500 employees of Educational Office in Mahabad city; and the sample's capacity is 306 people that was calculated by using Cochran method. In order to investigate the organizational trust we used the method proposed by Alonen et.al, and we used Allan and Meyer's method to investigate the organizational commitment. We used Friedman's test and Pearson's coefficient test to analyze the data and to examine the hypothesis. The present research is consisted of a main hypothesis and three supporting hypotheses. The results of the main hypothesis show that there is a positive and meaningful relationship between organizational trust and organizational commitment. And the results of supporting hypotheses show that there is a positive and meaningful relationship between organizational trust (vertical trust, lateral trust and institutional trust) and organizational commitment. The results also show that there is a meaningful and positive relationship between all aspects of organizational trust with each other and also with all aspects of organizational commitment. Manuscript profile
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        653 - Study of factors affecting the career adaptability of new students at Tehran University in 2014
        Masoom sfri Mohamed Rabie Nasrin Mesbah
        &nbsp; &nbsp; Abstract The aim of this study is to determine the career adaptability of new students at Tehran University in 2014.The subjects were 1057 students who selected randomly. The subjects answer to Savykas career adaptability questionnaire and four dimensions More
        &nbsp; &nbsp; Abstract The aim of this study is to determine the career adaptability of new students at Tehran University in 2014.The subjects were 1057 students who selected randomly. The subjects answer to Savykas career adaptability questionnaire and four dimensions of career adaptability, concern, control, curiosity and confidence and related factors were studied. Using statistical methods like means, standard deviation and variance analysis to evaluate the difference between the dimensions of career adaptability with its related factors were examined, significant difference was found between the dimensions of career adaptability and related factors. The results describe the dimensions of career adaptability of students showed that about 49 percent of the students have a high concern and About 43/3 percent of students have high control and Approximately 53/3 percent of students have a high curiosity and About 47/4 percent of the students have high confidence in their career path And in total about 50/2 percent of students had high career adaptability. study The difference in career adaptability dimensions with gender (male and female) showed that girls has more concerned than boys And the difference between them was significant, study The dimensions of career adaptability with age, showed no significant difference, These results can be used in the development and promotion of career adaptability of students. Manuscript profile
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        654 - The amount of social trust on advertisements of online social networks
        Ferydoon Kamran Ali Ghiyasian Mehdi Akhtar Mohagheghi
        Abstract:Social networks are widespread nowadays and a wide range of people are their members regardless of social stratifications. Functioning and services of these networks are changing rapidly so that many of daily needs and services of people are provided within the More
        Abstract:Social networks are widespread nowadays and a wide range of people are their members regardless of social stratifications. Functioning and services of these networks are changing rapidly so that many of daily needs and services of people are provided within these virtual networks. The moist important debate on people&rsquo;s relation with these networks, irrespective to technical facilities, is people&rsquo;s reliance and trust on these networks. This trust is considered to be one of the most important factors of their loyalty to the given social networks. Social trust is not easily achieved and it is a result of accumulation of various types of trust in different layers of society. Trust is an acquired category which results from education and experience in the context of the society. The present study aimed to find the relation between dimensions of advertisements in social networks with social trust. Effects of social network on three dimensions of trust on advertisement were assessed, namely Educations, lifestyle, and product purchase. The study design was survey and sample comprised 150 volunteers whom chosen via simple random sampling. Data analyzed by SPSS. Results show that there are significant relations between social trust and study dimensions Manuscript profile
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        655 - تحلیل کیفی تأثیر عوامل فرهنگی اجتماعی و انگیزشی بر مشارکت سیاسی زنان شهر تهران
        زهرا صیامیان گرجی منصور وثوقی علی باصری باقر ساروخانی بهرام قدیمی
        زنان نقش مؤثری در فرآیند مشارکت اجتماعی سیاسی در ایران در سال‌های بعد از پیروزی انقلاب اسلامی ایفا نموده‌اند. در هر دوره از انتخابات، شکل خاصی از فرآیند مشارکت سیاسی وجود داشته است&nbsp; و در هر حوزة جغرافیایی، زنان نقش متفاوتی در فرآیند مشارکت سیاسی به‌ویژه مشارکت انتخ More
        زنان نقش مؤثری در فرآیند مشارکت اجتماعی سیاسی در ایران در سال‌های بعد از پیروزی انقلاب اسلامی ایفا نموده‌اند. در هر دوره از انتخابات، شکل خاصی از فرآیند مشارکت سیاسی وجود داشته است&nbsp; و در هر حوزة جغرافیایی، زنان نقش متفاوتی در فرآیند مشارکت سیاسی به‌ویژه مشارکت انتخاباتی ایفا کرده اند. درک چگونگی مشارکت سیاسی زنان را می‌توان در زمرة عوامل تعیین‌کنندة رقابت‌های انتخاباتی در ایران دانست. مشارکت سیاسی به عنوان یکی از شاخص‌های عمده توسعه در جامعه‌شناسی سیاسی است که در قالب‌های مختلفی شکل می‌گیرد. در این مقاله تلاش شده است &nbsp;عوامل مؤثر بر مشارکت سیاسی زنان مورد بررسی قرار گیرد. بنابراین هدف اصلی این مقاله بررسی رابطة بین عوامل فرهنگی و اجتماعی و میزان مشارکت سیاسی زنان در رقابت‌های انتخاباتی ریاست جمهوری 1396 دانست. پژوهشی که این مقاله از آن استخراج شده است با روش کیفی (دلفی) انجام شده است. در پژوهش حاضر، جامعة آماری خبرگان علوم سیاسی بوده است که از میان آنان ده نفر با روش نمونه گیری هدفمند اطلاعات محور و براساس قاعده اشباع نظری انتخاب و نظرات آنان با استفاده از پرسشنامه های باز و نیمه باز وطی سه راند دریافت و از طریق کد گذاری های باز، محوری و گزینشی تحلیل گردید. در بخش تحلیل کیفی، پس از کدگذاری و مقوله بندی، 48 شاخص و 8 مقوله و مفهوم تحت عنوان عوامل زمینه ای، عوامل درون انگیزه، عوامل تطمیعی ، عوامل دوربرد، باورها و ارزش های تبلیغ شده، جامعه پذیری و اعتماد اجتماعی ، شرایط خانوادگی، اشاعه ی مفاهیم فرهنگی &ndash; اجتماعی به دست آمد و مشخص شدکه عوامل زمینه ای بیشترین نقش را در مشارکت سیاسی زنان دارند و پس از آن به ترتیب عوامل درون انگیزه، تطمیعی، دور برد،&nbsp; باور ها و ارزشها، جامعه پذیری و اعتماد اجتماعی، شرایط خانوادگی و اشاعه ی مفاهیم فرهنگی &ndash; اجتماعی قرار می گیرند. Manuscript profile
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        656 - بررسی میزان تاثیر مسئولیت پذیری اجتماعی بر قصد خرید مجدد با متغیر میانجی ارزش ویژه برند و اعتماد به برند (مصرف کنندگان مواد ضد عفونی کننده دست و سطوح برند اتکا در دوران کرونا)
        اکبر هوشیار علیرضا روستا محمد رضا قائدی معصومه رشاد
        هدف از این پژوهش، بررسی میزان تاثیر مسئولیت پذیری اجتماعی بر قصد خرید مجدد با متغیر میانجی ارزش ویژه برند و اعتماد به برند است. تحقیـق بـر حـسب نحـوه گردآوری داده ها ، توصیفی - پیمایشی و از شاخه میدانی می باشد. جامعـه آمـاری، مصرف کنندگان مواد ضد عفونی کننده دست و سطوح More
        هدف از این پژوهش، بررسی میزان تاثیر مسئولیت پذیری اجتماعی بر قصد خرید مجدد با متغیر میانجی ارزش ویژه برند و اعتماد به برند است. تحقیـق بـر حـسب نحـوه گردآوری داده ها ، توصیفی - پیمایشی و از شاخه میدانی می باشد. جامعـه آمـاری، مصرف کنندگان مواد ضد عفونی کننده دست و سطوح برند اتکا فروشگاههای زنجیره ای اتکاء در شهر تهران بوده اند که بـا اسـتفاده ای از روش نمونــه گیــری غیر احتمالی طبقه بندی شده تعــداد 5 فروشگاه انتخـاب و به علت نامحدود بودن جامعه آماری، تعداد 384 پرسشنامه بین فروشگاهها توزیع گردید. پایایی پرسش نامه با روش ضریب آلفای کرونباخ و روایی پرسشنامه با تکنیک تحلیل عاملی تاییدی بررسی شد. سپس داده ها با روش مدل یابی معادلات ساختاری و با استفاده از نرم افزار Smart -PLSمورد تجزیه و تحلیل قرار گرفتند. نتایج حاصل از بررسی فرضیه های پژوهش ، حاکی از تایید کلیه فرضیات بوده است. Manuscript profile
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        657 - Investigating the Relationship between Social Capital and Job Satisfaction of Refah Bank Employees welfare
        Mohammad Zaman Mohammadi Raisi Soroush Fathi
        Investigating the Relationship between Social Capital and Job Satisfaction of Refah Bank Employees welfare &nbsp; Mohammad Zaman Mohammadi Raisi[1] , Soroush Fathi[2] Abstract The main objective of this study was to investigate the relationship between social capital an More
        Investigating the Relationship between Social Capital and Job Satisfaction of Refah Bank Employees welfare &nbsp; Mohammad Zaman Mohammadi Raisi[1] , Soroush Fathi[2] Abstract The main objective of this study was to investigate the relationship between social capital and job satisfaction of Refah bank employees.&nbsp; This study employed a survey method and data was collected through a questionnaire. Cronbach's alpha revealed the questionnaire&rsquo;s reliability as 0.8. The study population included all employees of Refah banks in Tehran totalling 1454 people. The final sample amounted to 400 subsequent to Cochran&rsquo;s sample size calculation. The results showed that:8/25percent of the sample population were moderately satisfied with their jobs while 7/9percent respondents had complete job satisfaction and only65/ 4 &nbsp;percent were dissatisfied with their jobs. In the case of social capital, 18/2&nbsp; percent of the respondents were in a high level while between (63/2) and 17/6 &nbsp;percent of them were &nbsp;at the intermediate level and68/5&nbsp; &nbsp;percent were in the low level. On examining the relationship between the variables, a relationship was seen between social capital and the job satisfaction and based on regression analysis, the enjoyment of amenities, social cohesion, social relations, social trust, social security, social participation and social capital showed. percent variance stressing job satisfaction. [1] Department of Sociology, Garmsar, Islamic Azad University, Garmsar, Iran. &nbsp; [2] &nbsp;Department of Social Sciences, Garmsar, Islamic Azad University, Garmsar, Iran (Corresponding Author) fathi.soroush@gmail.com &nbsp; Manuscript profile
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        658 - A Survey on the Level of Social Capital among Young Users of Virtual Social Networks Students from west Tehran unit
        Maryam Gholamreza borogerdi Soroush Fathi
        Considering the remarkable technological progress and the transformation of the form of the private sphere of interaction and interaction of human beings with one another, there are other forms in which the physical presence of individuals has been eliminated and turned More
        Considering the remarkable technological progress and the transformation of the form of the private sphere of interaction and interaction of human beings with one another, there are other forms in which the physical presence of individuals has been eliminated and turned into virtual presence. Due to the interactive actions in response to human needs and the impossibility of eliminating it, it has shaped another form of social life, in the sense that human activities migrated from the real space to the virtual space. In addition, the concepts of social sciences are also load Semantically their form in another way, with the passage of time, so that the concept of social capital with the dimensions of participation, trust, and solidarity between members of a group or several groups that are exchanging information in another space form a structured and purposeful system So that they can lead to the achievement of a valuable social life goal Target Manuscript profile
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        659 - Reliance on the news of the “National Media” and identification of factors that have effect on it
        Hosein Banifatemeh Tavakkol Aghayari Hir saber jafari
        The most important duty and the essential role of social communication facilities is the spreading of social events. All national and international news media that mostly act in the TV section, always confirm this affair that for attracting audience and affecting on it, More
        The most important duty and the essential role of social communication facilities is the spreading of social events. All national and international news media that mostly act in the TV section, always confirm this affair that for attracting audience and affecting on it, the level of audience&acute;s reliance on news should be increased. The goal of this research is considering related sociological factors with amount of reliance on the news of 1, 2 and 3 TV channels between young citizens of Tabriz. For reaching this end, Giddens, Offe, Putnam and Sztompka&acute;s theories have been used. The used research method of this research is the measured one and the statistical society of research are all Tabriz&acute;s citizens that are in the age range of 15- 43 that the number of them is 579694. From this number, 400 people was chosen as the statistical research sample by the use of multi- stage branch sampling method. Data are collected by the use of questionnaire and for data analysis &raquo;SPSS&laquo; software was used. Based on research results, the average reliance on the news at every three channels was at relatively low revel. By comparing the average, it is known that the amount of reliance on the news of channel 2 is to some extent more than other channels. Most hypothesizes by using of R Pearson test were confirmed and the results of regression analysis showed that positive assessment variables from operation of national media, feeling social safety and the amount of religiousness are identified as the affecting variables on the amount of reliance on the news of 1, 2 and 3 channels that can wholly expressed more the 20 percent of dependent variable&acute;s changes. Manuscript profile
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        660 - Review sociological and the Iranian national teams in international arenas
        Behrouz Moradi
        Abstract The aim of this research is the study of measure influence of sociologic and psychological factors upon success or fall of national sports teams of Iran in international fields. The population of this research, that in 2004 has been financed by Azad Universit More
        Abstract The aim of this research is the study of measure influence of sociologic and psychological factors upon success or fall of national sports teams of Iran in international fields. The population of this research, that in 2004 has been financed by Azad University of Roudehen, include the members of national sports teams of Iran. Those teams were chosen that have been most experience in international fields. The sample size of this research is 112 sports man and the measurement instrument for collect information in this research is questionnaire. In this research is used the method purposive sampling that is a non-probability sampling and formal-validity for the validity. The findings of this research have measured by descriptive tables and statistics tests by SPSS. The independent variable is the sociologic and psychological factors. The dependent variable is the success or fall of national sports teams of Iran in international fields. The control variables are body, nourishment and technical factors. The findings of this research emphasis that the sociologic and psychological factors play a significant role by success or fall of national sports teams of Iran in international fields. This does not want to deny the role of other factors as technical, body and nourishment by success or fall of sportsmen Manuscript profile
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        661 - Investigating the Relationship between Social Capital Dimensions and Job Satisfaction among Students
        Mehdi Mokhtarpour Mohammad Kiani
        The aim of this study is to investigate the relationship between social capital dimensions and job satisfaction of students of Islamic Azad University, West Tehran Branch. The method of this research is survey and the data collection technique is questionnaire. The reli More
        The aim of this study is to investigate the relationship between social capital dimensions and job satisfaction of students of Islamic Azad University, West Tehran Branch. The method of this research is survey and the data collection technique is questionnaire. The reliability of the questionnaires is confirmed using Cronbach's alpha method. The statistical population is all students studying in the faculty of Humanities. The total number of statistical population in this study is about 16,000 and the statistical sample is 386 people chosen by a simple random sampling. The findings show that 55.6 of the studied sample have full job satisfaction and 51% of the level of social capital within the group and also 30% of the level of social capital outside the group and 35.8% of the respondents have moderate satisfaction with their job and only 8.6% have a low level of satisfaction. The study of the relationship between variables in this study show that there is a significant relationship between the variables of job security, intra-group and extra-group trust, formal and informal participation and social correlation with job satisfaction. Manuscript profile
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        662 - A Sociological Study of the Relationship between Social Support, Social Confidence, and Economic and Social Base of People with Women's Social Health in Khesht Province Fars
        سیده مرضیه عابدی علی بقایی سرایی میثم موسایی بهرام قدیمی
        One of the important issues in development today is social health, which along with physical, mental and spiritual health has found a wide role and importance; In a way that health is no longer just being free from physical and mental illnesses, but also how a person fu More
        One of the important issues in development today is social health, which along with physical, mental and spiritual health has found a wide role and importance; In a way that health is no longer just being free from physical and mental illnesses, but also how a person functions in social relations and how he thinks about society is also one of the criteria for assessing a person's health in society. Social health is influenced by social conditions of society. One of the most important issues in development today is social health, which has played a significant role alongside physical, mental and spiritual health. Health has a wide meaning and its definition is influenced by the level of awareness and attitude of societies with different geographical and cultural conditions. This study sought to study the sociological relationship between social support, social trust and economic and social status of individuals Among&nbsp; Women&nbsp; between the ages of 18 and 60 in the khesht city of Fars province. The theoretical approaches of this study are based on the theories of Keyes social health, Fischer and Tardy social support, and Fukuyama social trust. Method, survey, and data collection tools were standard questionnaires made by Keiz and esearcher. The data were analyzed by SPSS software and LISREL software. The results showed that there is a significant relationship between independent variables and women's social health. Also, the result of the structural equation model was that as social support increased, women's social capital increased, and as social capital increased, so did their social health. Manuscript profile
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        663 - تبین تاثیر سرمایه اجتماعی بر مشارکت زنان در هوشمندسازی شهر تهران
        اکرم ناصری فر بهرام بیات منصوره نیکو گفتار
        امروزه هوشمندشدن ابعاد مختلف زندگی بشر از موضوعات مبتلا به اکثریت جوامع بشری است که مورد توجه فراوان قرار گرفته است در&nbsp; راستای هوشمندسازی شدن &nbsp;زنان به عنوان یکی از گروههای اجتماعی و تاثیر گذار در استفاده از تکنولوزی جدید مورد توجه هستند، &nbsp;&nbsp;در زندگی ج More
        امروزه هوشمندشدن ابعاد مختلف زندگی بشر از موضوعات مبتلا به اکثریت جوامع بشری است که مورد توجه فراوان قرار گرفته است در&nbsp; راستای هوشمندسازی شدن &nbsp;زنان به عنوان یکی از گروههای اجتماعی و تاثیر گذار در استفاده از تکنولوزی جدید مورد توجه هستند، &nbsp;&nbsp;در زندگی جمعی شهرها &nbsp;به دغدغه ای برای ساختارهای مدیریتی تبدیل شده است.در حوزه هوشمند سازی مشارکت مردمی در آن یکی از ضمانت های نیل به موفقیت ارزیابی می شود مشارکت زنان برای دستیابی به توسعه سیاسی و اقتصادی ضروری است. چون موقعیت زنان در جامعه عمیقاً تحت تأثیر شرایط و سطوح توسعه در کشورها است، هرچه کشورها توسعه یافته تر باشندمشارکت پذیر تر هستند .. هدف مقاله تبیین تاثیر سرمایه اجتماعی بر مشارکت زنان در هوشمند سازی شهر تهران است که&nbsp; با روش پیمایش&nbsp; و با جامعه آماری کلیه زنان 18 سال به بالای مناطق 7 و 8 تهران که در سرای محلات فعال هستند نیز می باشد لذا &nbsp;با روش نمونه گیری خوشه ای تعداد 384&nbsp; نفر انتخاب شده استبرای تبیین نظری موضوع و استخراج فرضیه ها از نظریه های مشارکت، سرمایه اجتماعی، نظریه شبکه ایی بهره گرفته شده است. یافته های تحقیق نشان می دهد که متغیرهای شبکه های اجتماعی و سودمند انگاری هم به طور مستقیم و هم به شکل غیر مستقیم بر متغیر وابسته(هوشمندسازی) تأثیر گذار می باشند. متغیر اعتماد اجتماعی فقط به طور مستقیم بر متغیر وابسته(هوشمندسازی) تأثیر گذار می باشد. همچنین تأثیر کل متغیر اعتماد اجتماعی بر متغیر هوشمندسازی شهر برابر 571/0 می باشدو تأثیر کل متغیر شبکه اجتماعی بر متغیر هوشمندسازی شهر برابر 531/0 می باشد.و تأثیر کل متغیر سودمندانگاری بر متغیر هوشمندسازی شهر برابر 479/0 می باشد. Manuscript profile
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        664 - Effective social factors on Islamic Azad University students orientation toward social media
        Shima akbari Nazanin Malekian
        &nbsp; Abstract &nbsp; The purpose of this article is to find the effective social factors influence on Islamic Azad university of Iran&rsquo;s east Tehran branch (Ghiyamdasht) student&rsquo;s orientation to social medias. &nbsp;Theoretical framework of this study is ba More
        &nbsp; Abstract &nbsp; The purpose of this article is to find the effective social factors influence on Islamic Azad university of Iran&rsquo;s east Tehran branch (Ghiyamdasht) student&rsquo;s orientation to social medias. &nbsp;Theoretical framework of this study is based on Habermas Theory, Wellman Theory and Tikno-Donho&rsquo;s Knowledge Cap Theory. The research methodology is survey research and the data collection tool is self-made questionnaire according to Likert scale with open questions. 364 students of Ghiyamdasht university have been surveyed. The sampling method used is stratified sampling and in the end the simple random sampling. Gathered descriptive and inferential data analyzed with the Spearman-Pearson regression method. The result revealed that between orientation to social media and social capital(r=0.28), trust to media(r=0.16), feeling of intimacy(r=0.41) and internet awareness(r=0.38). Between the use of social medias and age(r= -0.19), feeling of intimacy(r=0.42), awareness(r=0.25), trust to social media(r=0.16) and social capital(r=0.30) and there is meaningful correlation, but there is no correlation between responsive social status and tendency to social medias (sig=0.26). Among the factors tested, feeling of intimacy in social media has the most effect on Ghiyamdasht students orientation to social medias like (Line, Viber, Instagram, &hellip;). &nbsp; Manuscript profile
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        665 - بررسی میزان مشارکت سیاسی شهروندان تهرانی با تأکید بر مؤلفه های سرمایه اجتماعی
        MOhammad hoseyn Eslami Jafar Rajablo Mohsen Davoudkhani
        امروزه صاحب‌نظران علم سیاست، مشارکت سیاسی را یکی از شاخصه‌های جامعه دموکراتیک مطرح می‌کنند. هر جامعه‌ای که ادعای دموکراتیک بودن را داشته باشد، اما نتواند مشارکت مردم را در اعمال حاکمیت از طریق نهادهای مدنی و تشکل‌های سیاسی فراهم کند، ادعای دمکراتیک بودن و حاکمیت مردم، ح More
        امروزه صاحب‌نظران علم سیاست، مشارکت سیاسی را یکی از شاخصه‌های جامعه دموکراتیک مطرح می‌کنند. هر جامعه‌ای که ادعای دموکراتیک بودن را داشته باشد، اما نتواند مشارکت مردم را در اعمال حاکمیت از طریق نهادهای مدنی و تشکل‌های سیاسی فراهم کند، ادعای دمکراتیک بودن و حاکمیت مردم، حرف بی‌معنایی خواهد بود. از آنجا که برخورداری از سرمایه اجتماعی در جامعه امروز بالطبع بر ادامه حیات جامعه مدنی تأثیرگذار است. این پژوهش با هدف سنجش میزان مشارکت سیاسی شهروندان تهرانی و شناخت میزان تأثیر&shy;پذیری آن از مؤلفه‌های سرمایه اجتماعی انجام‌شده است. با انجام این پژوهش به این سؤال پاسخ خواهیم داد که: آیا میان میزان مشارکت سیاسی و پایگاه اقتصادی و اجتماعی شهروندان تهرانی رابطه&nbsp; وجود دارد؟ با بررسی مفاهیم و نظریات&nbsp; متغیر وابسته،مشارکت سیاسی و متغیر مستقل، سرمایه اجتماعی درنهایت مؤلفه‌های سرمایه اجتماعی شامل اعتماد اجتماعی، پایگاه اجتماعی، اقتصادی، پیوندهای اجتماعی رسمی، پیوندهای اجتماعی غیررسمی، مشارکت مذهبی، تنوع معاشرت و دوستی&shy;ها، بخشش و روحیه داوطلبی، عدالت و مشارکت مدنی، مشارکت و رهبری مدنی در نظر گرفته شد. در این پژوهش توصیفی، پیمایشی که جامعه آماری شهروندان بالای 18 سال تهرانی در نظر گرفته شدند، با روش نمونه‌گیری خوشه&shy;ای پنج منطقه شمال، جنوب، شرق، غرب و مرکز به‌صورت تصادفی محلات (قیطریه، نعمت‌آباد، تهران&shy;پارس شرقی، ویلاشهر و بهار) انتخاب شدند و برای جمعیت 113346 با کمک فرمول کوکران 383 نفر با کمک پرسشنامه خودساخته مورد تحلیل قرار گرفتند. پس از بررسی فرضیات با کمک آزمون همبستگی و رگرسیون تک متغیره مؤلفه‌های اعتماد اجتماعی، پیوندهای اجتماعی رسمی، پیوندهای اجتماعی غیررسمی، مشارکت مذهبی، تنوع معاشرت و دوستی&shy;ها، عدالت و مشارکت مدنی، مشارکت و رهبری مدنی به‌عنوان عوامل مؤثر بر مشارکت سیاسی شهروندان تهرانی شناخته شدند. بنابراین سرمایه اجتماعی بر مشارکت سیاسی افراد بر اساس این تحقیق مؤثر می&shy;باشد. &nbsp; Manuscript profile
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        666 - عوامل موثر بر پذیرش تبلیغات شفاهی آنلاین و انتقال آن در بین کاربران
        شهلا سهرابی محبوبه قویدست کوهپایه
        هدف از انجام این پژوهش شناسایی عوامل موثر بر پذیرش تبلیغات شفاهی آنلاین و انتقال آن در بین کاربران است. روش تحقیق ترکیبی(کیفی و کمی) است. همچنین از نظر هدف کاربردی، و از نظر شیوه جمع‌آوری داده&shy;ها، توصیفی پیمایشی و میدانی است. ابتدا جهت شناسایی عوامل موثر بر پذیرش تب More
        هدف از انجام این پژوهش شناسایی عوامل موثر بر پذیرش تبلیغات شفاهی آنلاین و انتقال آن در بین کاربران است. روش تحقیق ترکیبی(کیفی و کمی) است. همچنین از نظر هدف کاربردی، و از نظر شیوه جمع‌آوری داده&shy;ها، توصیفی پیمایشی و میدانی است. ابتدا جهت شناسایی عوامل موثر بر پذیرش تبلیغات شفاهی با مرور مطالعات انجام شده و جمع آوری نظرات خبرگان از طریق توزیع سه دور پرسشنامه دلفی، عوامل موثر شناسایی شدند. در این مرحله از روش نمونه گیری هدفمند استفاده شده و 12 نفر از خبرگان، انتخاب شدند. جامعه آماری مربوط به بخش کمی نیز شامل کلیه دانشجویان مشغول به تحصیل در دانشگاه آزاد اسلامی واحد شهرقدس می‌باشند که با استفاده از فرمول کوکران، 385 نفر به عنوان نمونه تعیین گردیده است. داده های بخش کمی از طریق پرسشنامه با طیف لیکرت جمع آوری شده است. پایایی پرسشنامه، از طریق ضریب آلفای کرونباخ محاسبه و جهت سنجش برازش مدل و روایی از تحلیل عاملی تأییدی استفاده شده است. نتایج بدست آمده از معادلات ساختاری حاکی از این است که رابطه مثبت و معنی&shy;داری بین 9 عامل شناسایی شده با پذیرش تبلیغات شفاهی آنلاین و انتقال آن در بین کاربران وجود دارد. همچنین، عامل سودمندی درک شده با 613/0 بیشترین تاثیر و عواطف مثبت با 12/0کمترین تاثیر را نشان داده است. این پژوهش با ارائه یک مدل ترکیبی جامع، براساس نظرات خبرگان، درک مناسبی از عوامل تحت تاثیر قرار دهنده پذیرش و انتقال تبلیغ شفاهی ارائه نموده که در مطالعات گذشته کمتر به آن پرداخته شده است. Manuscript profile
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        667 - The effects of social and cultural factors affected on work life quality of the staff in Water and Wastewater Company of Tehran province
        Ali Shirzad Magid Kaffashi Mohammadjavad Ghaedmohammadi
        Abstract: This research has been done with the title of &ldquo;The effects of social and cultural factors affected on work life quality of the staff in Water and Wastewater Company of Tehran province&rdquo;. The research purpose is the amount assessment of effective More
        Abstract: This research has been done with the title of &ldquo;The effects of social and cultural factors affected on work life quality of the staff in Water and Wastewater Company of Tehran province&rdquo;. The research purpose is the amount assessment of effectiveness of social and cultural factors affected on work life has dealt with to explain relied on sociological theory add Walton point of view. The research method is survey and collecting tool is a researcher-made questionnaire. The studied sample consists of 108 persons of the staff in Water and Waste water Company of the East of Tehran selected random sampling method. The research topics include 5 chapters. The obtained results showed that there is a relationship between the amount of social factors (social confidence, social correlation, social cooperation) and cultural factors (cultural capital). But there is a weak relationship between adherences to religious values in other word cultural indicators and life quality. Also the result showed that there is no difference in life quality divided into gender and marital status but there is a difference in life quality divided into work experience and education. Manuscript profile
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        668 - An Investigation into Psychometric Properties of Trust in Nurses Scale
        Roghieh Nooripour Mojtaba Habibi Nikzad Ghnabari Ali Hossein Zade Oskoei
        Introduction: The purpose of this study was to assess reliability and validity of Trust in Nurses Scale in Patients of Qazvin City.Results: Findings revealed that Cronbach&rsquo;s alpha is acceptable(&alpha;=0.84), Factor analytic investigations using LISREL have sugges More
        Introduction: The purpose of this study was to assess reliability and validity of Trust in Nurses Scale in Patients of Qazvin City.Results: Findings revealed that Cronbach&rsquo;s alpha is acceptable(&alpha;=0.84), Factor analytic investigations using LISREL have suggested that 1subscales is extracted from the 5items scale. Conclusion: Based on these findings, Trust in Nurses Scale has acceptable validity and reliability and can be used in the Iranian population. More samples with next studies are recommended. Identify and improve trust between nurses and patients can very positive results for the medical staff and the quality of their care Manuscript profile
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        669 - Exploration Dimensions of Psychological Empowerment: the Production and Validation of a Scale with a Mixed Method
        mehrdad hajyhasani fatemeh hajy hasani
        Purpose: This study was conducted to Prouduce and Validate empowerment Scale in Male adolescents.Method: The study population consist of&nbsp; adolescents in Sharyar and Ialam Shar (the province of Tehran). The research design was mixed and exploratory. To analyze the d More
        Purpose: This study was conducted to Prouduce and Validate empowerment Scale in Male adolescents.Method: The study population consist of&nbsp; adolescents in Sharyar and Ialam Shar (the province of Tehran). The research design was mixed and exploratory. To analyze the data in qualitative methodused of&nbsp; Reductionism Marshall and Rossman and in quantitative methods to validate the questionnaire was used exploratory and confirmatory factor analysis. Finding: In the first stage 13 respondents reported six different dimensions of psychological empowerment: sense of belonging, self- concept, Sense of competence ,sense of trust, sense of meaning. Secondly responses of 507 people in the survey were analyzed and validity of six factors were approved. Validity was assessed using a scale of psychological empowerment index, the same result was obtained. Relationship between Psychological empowerment and Kobassa hardiness was positive. Conclusion: Although the research has been done about these processes, there is no measure for adolescents' psychological empowerment. Such a measure will give information about the shortcomings inherent in the&nbsp; adolescents psychological empowerment to therapists. Manuscript profile
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        670 - Psychometric Properties of Confidence Scale in Marital Relationships And its relation to the scale of love story
        raheleh زرگرباشی عبدالحسن فرهنگی
        Psychometric Properties of Confidence Scale in Marital Relationships And its relation to the scale of love story
        Psychometric Properties of Confidence Scale in Marital Relationships And its relation to the scale of love story Manuscript profile
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        671 - Investigate effect of moderating the productivity of manpower in relation in Organizational Trust and Organizational Citizenship Behavior
        mahmood danyali deh hoz Hossein Mansoori
        Purpose: The main purpose of this study was to investigate the effect of moderating the effectiveness of productivity of manpower on the role of organizational trust in the incidence of organizational citizenship behavior. Method: The present research is based on the ph More
        Purpose: The main purpose of this study was to investigate the effect of moderating the effectiveness of productivity of manpower on the role of organizational trust in the incidence of organizational citizenship behavior. Method: The present research is based on the philosophical foundations of research in the group of pro-paradigm group. It is considered to be a category of applied research and it is descriptive (non- experiment) and survey type of correlation as a method of data collection. The statistical population of this research includes all employees of Islamic Azad University, Izeh district, selected by random sampling method of 118 people. Three questionnaires of or-ganizational trust, organizational citizenship behavior and human resource productivity were used to collect data. In order to confirm the content validity, experts and experts were used and for verifying the construct validity, a confirmatory factor analysis was used. Then, Cronbach's alpha coefficients were calculated for reliability of the questionnaires, reliability coefficients of organizational trust questionnaire was 88.4%, organizational citizenship be-havior was 88.7% and productivity of manpower was 79.5%. Findings: The findings of the research showed that organizational trust in organizational citi-zenship behavior was observed among employees in Izeh Islamic Azad University, which, considering the productivity of manpower as a moderating variable, the intensity of the rela-tionship between organizational trust and citizenship behavior An organization increases. Results: Administrators s to promote investment on organizational trust and management of productivity of manpower can be seen more and more are in Organizational Citizenship Behavior. Manuscript profile
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        672 - Providing a model for designing a servant leadership model in the broadcasting organization
        Ali Ahmadloo Amineh Ahmadi ghidsi ahghar
        The purpose of this study was to identify a model for designing a servant leadership model in the broadcasting organization. The main method of this study was survey method. Data was collected by means of a questionnaire and it is analysis was performed using lisrel sof More
        The purpose of this study was to identify a model for designing a servant leadership model in the broadcasting organization. The main method of this study was survey method. Data was collected by means of a questionnaire and it is analysis was performed using lisrel software and various statistics. The statistical population of the study consisted of employees of different levels of the broadcasting organization that 692 of them were selected through random sampling as a statistical sample. Data was collected through exploratory factor analysis. Various factor were determined and then confirmed By factor analysis. The reseach findings indicte that the servant leadership in the components such as service, humility, reliability, humanity, in teraction, balace of work and life, providence and ethics are among the servant leadership components of managers. The servant leadership model of managers has been measured by 99 items. First, factor analysis was conducted on the servant leadership variable of managers and the estimates of the standardized parameters showed that all indicators are statistically significant and their factor loadings are high (more than 9.5). the resutts of the fitting indices show that the model is suitable for fitting. Manuscript profile
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        673 - Considering the relationship between paternalistic leadership and employee performance and organizational citizenship behavior emphasizing the mediating role of trust among Kalale teachers of boy first high school
        Samereh Shojaei Mansoure Sadeghi Saleh Salehi Rad
        Although paternalistic leadership is an important concept in public policy but utilizing it in leadership literature is so challenging so The chief goal of the present study is to shed light on the relationship between paternalistic leadership and employee performance a More
        Although paternalistic leadership is an important concept in public policy but utilizing it in leadership literature is so challenging so The chief goal of the present study is to shed light on the relationship between paternalistic leadership and employee performance and organizational citizenship behavior emphasizing the mediating role of trust. Methodology of this research project is survey- descriptive. The participants of this research project were all 320 teachers of Kalale boy first high school. The sample of the study were 175 teachers were chosen through random stratified sampling. Data were collected through 4 questionnaires such as paternalistic leadership of Cheng et al(2000),citizenship behaviors of William Anderson (1991), trust McAlister (1995) and performance Moghimi and Ramezan(2011).The measured Cronbach's alpha in these questionnaires was (0.7). The employed methodology was descriptive- correlation and data were analyzed utilizing structural equitation modeling (SEM). The results show that hypothesis were confirmed.The employed methodology was descriptive- correlation and data were analyzed utilizing structural equitation modeling (SEM). The results show that hypothesis were confirmed. Manuscript profile
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        674 - Investigating the effect of managers 'distrust and double investment on companies' financial distress
        Houshang Alipour Reza Tehrani Aboutorab Alirezaei Ghanbar Abbaspour Esfadan
        The purpose of this study was to investigate the relationship between managers' Overconfidence and Overinvestment on bankruptcy of listed companies in Tehran Stock Exchange. In this Study, to measure the managers' more trust, the profit margin criteria of each share wer More
        The purpose of this study was to investigate the relationship between managers' Overconfidence and Overinvestment on bankruptcy of listed companies in Tehran Stock Exchange. In this Study, to measure the managers' more trust, the profit margin criteria of each share were used with real profits, average capital expenditures and surplus investment in assets, and the number of 122 companies in the period of 1396-1390 as a statistical sample has been selected. The findings of the research show that there is a positive and significant relationship between managers' Overconfidence and Bankruptcy. In general, the results from the hypotheses suggest that managers more than trust the ability to assess their abilities, meaning that the more people have more information about or have some knowledge of, they will increase their optimism. If these people are involved in or contributing to the project, the results are less optimistic and the risk of the project less realistic and the projects on which they invest heavily, the units of investment with the net negative value projects that ultimately bring the company's capital to They waste. Consequently, companies may have fewer cash flows to deal with sudden accidents leading to bankruptcy. The effect of Overinvestment has also been positively assessed on the bankruptcy of companies. Manuscript profile
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        675 - The mediating role of organizational trust in relation to job motivation and organizational identity of Marvdasht Education Department employees
        Koroush Asadpour Mohammad Kazem Zeraatkar Navab Asadpour Mohamad Habibi
        The purpose of this study is the mediating role of organizational trust in relation to job motivation and organizational identity of Marvdasht Education Department employees. The research method used is part of applied research in terms of purpose and in terms of data c More
        The purpose of this study is the mediating role of organizational trust in relation to job motivation and organizational identity of Marvdasht Education Department employees. The research method used is part of applied research in terms of purpose and in terms of data collection method is part of descriptive correlational research. The statistical population of this research includes all employees of Marvdasht Education Department, which according to the recruitment statistics of this department The official staff is 140 people. To determine the sample size using random sampling method and using Morgan table, 103 people were selected as the sample. Data collection tool in this study is three questionnaires of organizational trust, job motivation and organizational identity to analyze the data. Descriptive and inferential statistics have been used. At the level of descriptive statistics, mean and standard deviation of research variables and at the inferential level, Pearson correlation coefficient significance test and simple regression and hierarchical Baroness analysis are used. The results after data analysis showed that there is a significant relationship between employees 'organizational trust with job motivation and organizational identity. Also, employees' organizational identity has a significant relationship with their job motivation. While organizational trust can mediate between job motivation and organizational identity. To play. Manuscript profile
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        676 - Designing a transformational leadership model with the role of mediator of trust in government agencies
        Mina Jamshidi Maryam Kordabadi
        The purpose of this study is to determine the role of multilateral trust in the impact of transformational leadership on the satisfaction and performance of government agencies. The research method is descriptive of survey type. The statistical population of the study c More
        The purpose of this study is to determine the role of multilateral trust in the impact of transformational leadership on the satisfaction and performance of government agencies. The research method is descriptive of survey type. The statistical population of the study consisted of all the staff of the municipality of the 5th district of Tehran in 265 cases. Using simple random sampling method, 157 individuals were selected as the sample by Cochran sampling formula. The data gathering tool was a questionnaire of Brown and et al. (2013). Validity of both questionnaires was confirmed by the experts and the reliability of the questionnaire was confirmed by considering the Cronbach's alpha coefficient. Descriptive statistics and inferential statistics (structural equation model) were used for analysis. Findings of the research showed that the perceptions of supervisor change leadership on job satisfaction have no significant effect. The results also showed that the team's perceptions of supervisor's leadership change have a positive and significant effect on team performance and job satisfaction of Tehran municipal district 5 employees. The results also indicate the role of mediators of trust in supervisors and trust in the team on the relationship between people's perceptions of transformational leadership and the team's perceived transformational leadership with job satisfaction and team performance. The results also showed that the perceptions of supervisor change leadership on job satisfaction with mediating role of trust in supervisors has a positive and significant effect Manuscript profile
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        677 - Providing a model for the formation of social trust of high school students
        mahmoud hassani Seyed Ahmad Hashemi Mehdi Bagheri
        The purpose of this study is to provide a model for the formation of a social trust model for high school students in Tehran in 1399. The research method in terms of applied purpose was mixed (qualitative-quantitative). The sample size in the qualitative section ..... w More
        The purpose of this study is to provide a model for the formation of a social trust model for high school students in Tehran in 1399. The research method in terms of applied purpose was mixed (qualitative-quantitative). The sample size in the qualitative section ..... were experts, experts and specialists in the field of education who were purposefully selected and interviewed semi-structured. So that the necessary data were collected based on theoretical saturation and in a small part of the researcher-made questionnaire with 110 items and the Likert scale, data were collected. Findings of this study include that in shaping students' social trust, factors such as positivity, social discipline, respect, social commitment, social participation, flexibility, social support, perfectionism, emotional stability, self-efficacy, self-confidence, adaptability to school environment, cohesiveness Loyalty to values, determination, work discipline, perseverance, kindness and humility were identified and confirmed in quantitative terms based on inferential statistical analysis. Therefore, in order for the formation of students' social trust in schools to grow and develop, all the factors raised in schools must be developed in a coordinated manner. Achieving the growth and development of a culture of social trust requires that the education system be carefully planned with the needs of society.Keywords: trust - social trust - schools&emsp; Manuscript profile
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        678 - Determining the relationship between the use of information technology and the self-confidence of librarians in university libraries, the universities of Tehran
        Azam jafarani mosalman tahere hasoomi
        The main aim of this research is definition of relation between using IT ( Information Technology ) and self confidence of "Islamic Azad Universities' librarians in Tehran.Statistics' society of this research contains 218 librarians who have licence ( and up ) universit More
        The main aim of this research is definition of relation between using IT ( Information Technology ) and self confidence of "Islamic Azad Universities' librarians in Tehran.Statistics' society of this research contains 218 librarians who have licence ( and up ) universitical degree - whether as their education fields - and work at I.A.U.s' libraries in Tehran ( North Tehran Unity,South Tehran,East Tehran &amp; West Tehran ).Applying "k. Morgan's Board",140 librarians were chosen samples between universities' libraries. It was used two questionnaries ( standard &amp; providential ) to examine the variables: It was applied "Cooper Smith's Standard Questionnary" to examine librarians' self confidence,and providential questionnary to examine librarians' usage quantity of IT.Then,it was used "Pearson's Cohesion Coefficient Examination" to understand directive cohesion relation's meaning-fully;for answering the research questions foundamentally of combinated &amp; collected informations. And also 'k-s examination" was applied to examine pre-supposed distribution normality. The results have been mentionning that: there is directive cohesion ( with high confiance,about 95% ) between librarians' general self confidence and IT usage with their social self confidence,and the other hand;between using IT and their professional self confidence variables. Besides,there is directive cohesion ( with low cnfiance,about 95% ) between using IT and librarians' education self confidence,and the other hand;between their family self confidence and IT usage variables. Manuscript profile
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        679 - Relief of Tehran's urban community with the approach of sustainable development of cultural centers (Case study: Cultural centers of Tehran
        Niloofar Soodmand
        Introduction and purpose of the research: sustainable development means the realization of economic, social and environmental goals to maximize the welfare and health of the current human being without harming the ability of future generations to reduce human problems, More
        Introduction and purpose of the research: sustainable development means the realization of economic, social and environmental goals to maximize the welfare and health of the current human being without harming the ability of future generations to reduce human problems, sufferings and meet their needs; And this goal will be possible when the original capital reserves do not decrease. Thus, capital in the concept of sustainable development includes people, social groups, environment, culture and history. Today, cultural centers, despite the infrastructural facilities, architecture and suitable space, are less suitable for their development goals and have gaps in the field of development planning that can be considered and investigated. The current research is developmental and strategic in terms of the type of goal and exploratory in terms of the data collection method. Research method: with the help of the qualitative research method of the SWOT analytical model, the strengths and weaknesses, opportunities and threats of cultural centers in the field of sustainable development among 103 employees of cultural centers in Tehran, including privileged cultural centers such as Khavaran Cultural Center (Region 15), Bahman Cultural Center ( Region 16), Eshraq Cultural Center (Region 4) and Ferdous Cultural Center (Region 5) as well as less privileged cultural centers such as Mehr Cultural Center (Region 19) and Danesh Cultural Center (Region 21). Findings: In terms of internal and external issues and the function of cultural centers in sustainable development, helping the urban society by promoting the normative tendency to participation and trust as two important cultural flows in the social action of citizens; It is possible through empowerment and effective education and expansion of social capital. Conclusion: Therefore, strategies and proposals such as single policy making, integration of social vice and municipal cultural organization, paying attention to the needs of the audience and attracting young people, improving the quality of human resources and the capacity of cultural center programs and facilities in the field of improving the process and managing sustainable development for The use of sustainable development is suggested. Manuscript profile
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        680 - Seismic Reliability of Stone Arch Bridges Considering the Uncertainty of Material Properties Based on the Response Surface Method
        ََAmirhossein Mehrbod Farhad Behnamfar Armin Aziminejad Hamid Hashemol-Hosseini
        Masonry arch bridges are built using masonry materials such as brick or stone with or without mortar. Their mechanical properties due to the variety of materials used, the quality of construction, and the effect of the passage of time can be inconstant and have signific More
        Masonry arch bridges are built using masonry materials such as brick or stone with or without mortar. Their mechanical properties due to the variety of materials used, the quality of construction, and the effect of the passage of time can be inconstant and have significant uncertainties. Therefore, to ensure the ability and performance of the structure against the loads, especially earthquakes, adopting more accurate modeling methods and considering these uncertainties is fundamental issue of structural engineering. For a stone arch bridge of Iran's railway network, the mechanical properties of the materials including the normal and shear stiffness coefficient of the stone block joint as well as the internal friction angle of the joints were considered as quantities with uncertainty and as random variables. According to the discrete environment of the bridge, incremental dynamic analysis has been performed under the influence of eleven selected earthquake records using the discrete element method. After analyzing more than 2,600 bridge samples with different material properties, based on the response surface method, the limit state functions of the bridge failure in terms of three random variables have been determined for all records. Using FORM and MSC reliability methods, the reliability index and probability of bridge failure were calculated. The results showed that for the selected earthquake records, the spectral acceleration of the bridge collapse threshold were reduced by 30% to 50% considering the uncertainties compared to the case where the uncertainty in the materials is not considered. Manuscript profile
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        681 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran)
        مسعود صمدزاده Setareh Akhavan
        The present study is an applied descriptive survey study that investigates the effect of electronic methods of word of mouth marketing on the intention to use banking with regard to the role of trust and customer engagement among Bank Mellat customers in Tehran, for thi More
        The present study is an applied descriptive survey study that investigates the effect of electronic methods of word of mouth marketing on the intention to use banking with regard to the role of trust and customer engagement among Bank Mellat customers in Tehran, for this purpose 385 people through Available sampling was selected to answer the questionnaire as a data collection tool and the collected data were analyzed after checking the validity and reliability of the questionnaire and its standardization through structural equations and Smart PLS software. The results showed that the quality Argument, capacity, stability and credibility of the source have a positive and significant effect on trust in banking and the intention to use mobile banking, but the volume of marketing has only affected the intention to use mobile banking. Customer engagement also moderates the relationship between word-of-mouth electronics and banking trust. According to the results of the research, it can be said that Bank Mellat and other banks can use electronic methods of word-of-mouth marketing to develop and expand their activities.tomer engagement also moderates the relationship between word-of-mouth electronics and banking trust Manuscript profile
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        682 - Organizational virtue modeling with the Mic Mak method and the structural equation approach in the Ministry of Keshavarzi Jahad
        ali mehdizadeh ashrafi mohammadbagher moradi amir gholam abri majid jahangirfard
        The subject of this research is the modeling of organizational virtue with the Mic Mak method and the structural equation approach in the Ministry of Keshavarzi Jahad, with the aim of validating the proposed research model. The method of conducting the current research More
        The subject of this research is the modeling of organizational virtue with the Mic Mak method and the structural equation approach in the Ministry of Keshavarzi Jahad, with the aim of validating the proposed research model. The method of conducting the current research is fundamental and exploratory, and the statistical population of the research in the qualitative phase is 12 experts and in the quantitative phase, the experts of the Ministry of Jihad of Agriculture with a sample of 382 people, which was created by the researcher using a 93-item questionnaire. has been answered and the validity and reliability of the tool has also been measured and confirmed. In this research, the fuzzy Delphi technique and interpretive structural modeling and path analysis methods were used in Micmac, SPSS and SmartPLS software to test the research hypotheses. Based on the results in the qualitative section, the research pattern according to the output of the Atlas T software, includes 1 comprehensive theme, 7 organizing themes and 24 basic themes. Based on the results of the power of influence and degree of dependence (Mik-Mak output), the variable of responsibility was recognized as the most influential (high influence and independent) variable, and horizon opening as the most influential variable (low influence and dependence). Also, the results of structural equation modeling and partial least squares technique showed that all factor loadings were higher than 0.3 and the model was confirmed with 95% confidence. Manuscript profile
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        683 - Monitoring the mediating role of political intelligence and organizational trust in the impact of moral Atmosphere on organizational well-being
        Jafar Beikzad
        The purpose of this study is to monitoring the mediating role of political intelligence and organizational trust in the impact of moral Atmosphere on organizational well-being in the departments of Islamic culture and guidance of East Azerbaijan province. The present st More
        The purpose of this study is to monitoring the mediating role of political intelligence and organizational trust in the impact of moral Atmosphere on organizational well-being in the departments of Islamic culture and guidance of East Azerbaijan province. The present study is applied in terms of purpose and descriptive-correlation based on structural equation modeling. The statistical population of this study is the staff of Islamic Culture and Guidance Departments of East Azerbaijan Province, whose number is 240 people and the statistical sample size was estimated to be 140 people using Cochran's relation and was selected by stratified random sampling. The data collection tool is a standard questionnaire. The research hypotheses were tested using SMART PLS3 and SPSS software and structural equation modeling. The results showed that moral atmosphere has a positive effect on organizational well-being and organizational trust and political intelligence. Also, the positive effect of organizational trust and political intelligence on organizational well-being was confirmed and it was concluded that at 95% confidence level, political intelligence and organizational trust mediate the effect of moral atmosphere on organizational well-being of Islamic Culture and Guidance Departments of East Azerbaijan Province. Manuscript profile
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        684 - Designing a model for increasing the management efficiency for strengthening interpersonal trust in Organizations
        Hasan Koochakzadeh Saber Khandan Alamdari, Mohammad Mehdi Movahedi,,
        The present study aims at designing a pattern for increasing the efficiency of the management based on strengthening interpersonal trust in organizations. The participants of the current study are experts in management field and the executive managers of Pegah Company. More
        The present study aims at designing a pattern for increasing the efficiency of the management based on strengthening interpersonal trust in organizations. The participants of the current study are experts in management field and the executive managers of Pegah Company. In this study, the viewpoint of 15 experts were analyzed who were chosen based on convenient sampling. Mixed Methods Research Design was used to deepen the results identified in the data and data analysis in this study was conducted in two major phases. The first phase dealt with identifying the factors influencing the efficiency of management to strengthen interpersonal trust. The second phase was related to using the questionnaire, interviews and fuzzy Delphi to screen the data. The result of the study showed that there were at least 40 factors based on theme analysis and data pooling. Based on the result of interviews and questionnaires, 15 codes were found and labeled. These codes were categorized under 4 major themes. This result was given to the expert to experts to validate the categories and the figure was drawn. The major themes were identified to be planning, organizing, leading, and controlling. Manuscript profile
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        685 - Identifying the factors affecting the validity of taxable income declared by companies based on the implementation of comprehensive tax plan operations
        Ali Asghar Mottaghi Nabi Najafi Ahmad Mohammadi
        In recent years, the country's tax affairs organization has followed the approach of trusting taxpayers and the principle of correctness of information expressed by taxpayers, and has reviewed and compiled its systems and directives in this regard. Thus, the purpose of More
        In recent years, the country's tax affairs organization has followed the approach of trusting taxpayers and the principle of correctness of information expressed by taxpayers, and has reviewed and compiled its systems and directives in this regard. Thus, the purpose of this research is to identify the factors affecting the validity of the taxable income declared by companies in the light of the theories of trust and rational action. In order to achieve the goals of the research, by examining the theoretical foundations and background of the research and conducting semi-structured interviews with experts in the years 1400 and 1401, the factors affecting the validity of the taxable income declared by the companies were extracted using the theme analysis method. The main factors affecting the validity of taxable income declared by companies are: financial and accounting factors, auditing factors, environmental factors, technical and systemic factors and company-specific factors, which were identified in the form of 18 sub-themes and 93 concepts, and the tax affairs organization can In order to evaluate the validity of the taxable income of companies, it should consider these factors appropriately. The factors identified in this research can be useful in determining the validity of the declared taxable income and the credit risk of companies, and before the implementation of the tax audit process, it provides a valid basis for the selection of the taxpayer for the audit. Manuscript profile
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        686 - تاثیر رویکردهای امنیتی سازمان بر عملکرد مدیریت امنیت اطلاعات در گمرک جمهوری اسلامی ایران
        لیلا عابدینی پور قلعه قاضی مجتبی معظمی
      • Open Access Article

        687 - بررسی تأثیر درک رفتار سیاسی بر انگیزه جامعه پسند با نقش میانجی اعتماد سازمانی با رهیافت راهبردی بکارگیری تاکتیک های رفتار سیاسی در سازمان (مورد مطالعه: سازمان اداری و استخدامی کشور)
        هادی ابوالفتحی مژده پورآقایاری