Identify Factors Affecting the Development of Electronic Banking (using the Delphi technique)
Subject Areas : مدیریتLatif Emami 1 , Farshid Namamian 2
1 - Ph.D., Department of Business Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran
2 - Assistant Professor, Department of Business Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran
Keywords: Electronicbanking", "Ease of use", "Be useful", "Customer confidence, " Attitude",
Abstract :
The aim of this study was to identify factors affecting the development of electronic banking at National Bank branches in Ilam So better keep pace with the demands of the customers.The method used in this research is qualitative method.The population of the research management and banking experts have estimated that 12 people were selected using a sampling method Hdfmndtdad. The questionnaire (open ended) and variables affecting e-banking and conceptual model are derived using the Delphi technique and include: Ease of use,Beuseful,Customerconfidence,Attitude And Subjective norms. The results showed that Ease of use,Be useful,Customer confidence, Attitude And Subjective norms The growth of e-banking subsidiaries of the National Bank of Ilam province have an impact on customers.
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