The amount of social trust on advertisements of online social networks

Subject Areas :

Ferydoon  Kamran ¹ (عضو هیئت علمی دانشگاه آزاد اسلامی واحد رودهن)
Ali  Ghiyasian ² (دانشجوی دکتری مدیریت رسانه‌ای دانشگاه آزاد اسلامی واحد علوم تحقیقات)
Mehdi  Akhtar Mohagheghi ³ (دانشگاه آزاد اسلامی واحد تهران جنوب،پردیس بین المللی کیش،باشگاه پژوهشگران جوان- پست الکترونیک [e-mail])

Received: 2018-06-19 Accepted : 2018-06-19 Published : 2018-05-22

Keywords: Social Trust, Advertisement, Social Networks,

Abstract :

Abstract:Social networks are widespread nowadays and a wide range of people are their members regardless of social stratifications. Functioning and services of these networks are changing rapidly so that many of daily needs and services of people are provided within these virtual networks. The moist important debate on people’s relation with these networks, irrespective to technical facilities, is people’s reliance and trust on these networks. This trust is considered to be one of the most important factors of their loyalty to the given social networks. Social trust is not easily achieved and it is a result of accumulation of various types of trust in different layers of society. Trust is an acquired category which results from education and experience in the context of the society. The present study aimed to find the relation between dimensions of advertisements in social networks with social trust. Effects of social network on three dimensions of trust on advertisement were assessed, namely Educations, lifestyle, and product purchase. The study design was survey and sample comprised 150 volunteers whom chosen via simple random sampling. Data analyzed by SPSS. Results show that there are significant relations between social trust and study dimensions