.
ایدا زمانی
1
(
دانشجوی دکتری مدیریت دولتی دانشگاه آزاد اسلامی واحد قزوین
)
غلامرضا معمارزاده طهران
2
(
دانشیار و هیأت علمی دانشگاه آزاد اسلامی واحد علوم تحقیقات تهران
)
محمود البرزی
3
(
دانشیار و هیأت علمی دانشگاه آزاد اسلامی واحد علوم تحقیقات تهران
)
کتایون پورمهدی
4
(
استادیار و هیأت علمی دانشگاه آزاد اسلامی واحد تهران جنوب
)
Keywords: Dependency, satisfaction, Communications, Trust, commitment, Compliance, collaboration,
Abstract :
In the current competitive environment, companies must focus on their capabilities and resources in order to gain competitive advantage and market positioning. Indeed, the competitiveness of manufacturing companies relies on the development of their competencies. In the meantime, supply chain management is considered as a powerful tool for promoting company growth, reducing costs, facilitating distribution and increasing customer satisfaction. In this research, the quality of supply chain relationships, which include communications, collaboration, commitment, dependency, compliance, and trust. As one of the main processes of supply chain management, customer satisfaction is considered as an important criterion for measuring quality as a dependent variable of the research. The research method is descriptive-survey and of applied type. A questionnaire was used to collect data. And through Pearson's test, the relationship between the two variables was analyzed. Analysis of data from 30 suppliers of food industry companies showed that the next dimensions that are related to customer satisfaction is dependency communication. Finally, the management of the supply chain of the industry Textile has a direct relationship with customer satisfaction.
_||_
