A survey on the relationship between trust and electronic banking acceptance by customers of Sepah Bank branches in Golestan province

Subject Areas : Public Policy In Administration

هرمز مهرانی ¹ , منصوره صادقی ²

1 - گروه مدیریت،واحد علی آباد کتول،دانشگاه آزاد اسلامی ،علی آباد کتول،ایران
2 - باشگاه پژوهشگران جوان و نخبگان،واحد علی آباد کتول،دانشگاه آزاد اسلامی،علی آبادکتول،ایران

Received: 2017-03-13 Accepted : 2017-08-09 Published : 2017-02-19

Keywords: behavioral intention to use, perceived ease of use, Trust, Attitude toward use, perceived usefulness,

Abstract :

The results of several studies showed that electronic banking is one of the most useful methods of attracting and retaining customers of banking services. This method uses high technology of communication networks for transferring resources electronically in the banking systems. Because of its speed and on-line accessibility, customers often use this services.So research methodology in this research is descriptive – survey and correlation. Research population consists of customers of Sepah bank branches in Golestan province who are 289024 persons. According to stratified sampling method and kerjsey and Morgan table, sample size is 384.Data gathering instrument in this research is Questionnaire which uses standard Questionnaire of Suh and Han. Chronbach Alpha of all variables were above 0/7. For analyzing data , spss.21 software were used. The result of this research showed that there is positive and meaningful relationship between customers trust and electronic banking acceptance, perceived usefulness , perceived ease of use, attitude toward use, behavioral intention to use and actual use of electronic banking (P≤0/05).The results also showed that there is positive and meaningful relationship between independent sub-variables (P≤ 0/05).