Studying and determining the trust, security, ease of use and perceived usefulness in accepting Internet banking

Subject Areas : Social Science Quarterly

Somayeh  Purbabadi ¹ (Master's degree in Management, Ahvaz Branch, Islamic Azad University, Ahwaz, Iran.)
mohamad  tamimi ² (Department of Management, Dezful Branch, Islamic Azad University, Dezful, Iran.)

Received: 2016-06-01 Accepted : 2016-09-23 Published : 2016-11-21

Keywords: Internet banking, Security, Trust, perceived usefulness, perceived ease of use,

Abstract :

Today, bank customers are able to use their Internet and Internet technology to finance their activities in a virtual environment called Internet Banking. The purpose of this study was to determine the effective factors in accepting Internet banking, which was done in Ahwaz. This research is applied in terms of its purpose and in terms of its nature, it is descriptive in the category of research. The statistical population of the research consisted of clients using internet banking services in Ahwaz. Data were collected using a questionnaire. The sample size with the Morgan table for an unlimited society is at least 384 people. Cronbach's alpha method was used to determine the reliability of the instrument. In order to verify the reliability of the questionnaire, a pre-test sample of 30 questionnaires was first tested. Then using the data obtained from these questionnaires and using SPSS software, the confidence coefficient was calculated using Cronbach's alpha method for this tool. The results showed that the perceived security factor does not have a positive and significant effect on the adoption of Internet banking, but trust factors, perceived ease of use and perceived usefulness on Internet banking acceptance have a positive and significant effect on the 95% level.