A structural model of the mediating role of perceived value in the relationship between electronic trust and electronic service quality with customers' repurchase intention (case study: Bank Mellat)

Subject Areas : Behavioral Studies in Management

Hamidreza  Nemati ¹ (Business Management Department, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran)
Seyedhadi  seyedfazli ² (Department of Business Management, West Tehran Branch, Islamic Azad University, Tehran, Iran)

Received: 2022-01-20 Accepted : 2022-09-11 Published : 2023-12-22

Keywords: perceived value, Repurchase intention, Electronic Trust, electronic service quality,

Abstract :

The financial vistas on the world are rapidly changing. Many banks have learned that the continuing services of higher quality to the competition offered a competitive advantage to banks. The purpose of research is to measure the value of urine between electronic trust and the quality of electronic service with the rebuying of the customers at the bank. The method of investigating is the nature of the chemical, and is applied in purpose. The statistical society has raised the inquiry as to the electronic services of the nation in the province of Tehran. Seat force, using the formula of Copernicus 384, decided on an available shoot. To collect data from authentic forms. The collage was approved by the connoisseurs, and their relationship was approved by Alphabet's wireless test. The aim of a statistical approach was used by Colmysticism Smirnoff's test, and to analyze data using statistics for the use of classified software, as well as the statistical software for travel. Researchers showed that among the highly valued clients, and the intention to rebuy them, there was a special value of urine and a desire to restock the customers, in which the customer was inspired with a positive and meaningful regard.