List of Articles Repurchase intention

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Investigating the role of attitude and co-creation in the effect of dimensions of customer experience records on the intention to repurchase from an online store (case study: sports products)
  Donya Bavi Gholamreza Kenar kordi
  10.30495/jism.2023.73290.1037
  ObjectivesMethodologyFindingConclusions

  ObjectivesMethodologyFindingConclusions Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The‏ Effects‏ of‏ Brand‏ Equity‏ on‏ Perceived‏ Value‏ and‏ the‏ Repurchase‏ Intention‏ in‏ Majid‏ Brand‏ Sports‏ Goods‏ Customers
  Mahboub Sheikhalizadeh Parisa Anguri
  10.30495/jism.2023.75564.1079
  Objectives:‏ Brand‏ as‏ the‏ most‏ valuable‏ intangible‏ asset‏ of‏ any‏ company‏ has‏ a‏ vital‏ role‏ in‏ its‏ success‏ and‏ efficient‏ communication‏ with‏ customers‏ because‏ of‏ its‏ excellent‏ benefits.‏ So‏ the‏ creation‏ and‏ maintenance‏ of‏ appropriate‏ situati More

  Objectives:‏ Brand‏ as‏ the‏ most‏ valuable‏ intangible‏ asset‏ of‏ any‏ company‏ has‏ a‏ vital‏ role‏ in‏ its‏ success‏ and‏ efficient‏ communication‏ with‏ customers‏ because‏ of‏ its‏ excellent‏ benefits.‏ So‏ the‏ creation‏ and‏ maintenance‏ of‏ appropriate‏ situations‏ in‏ customers’‏ minds‏ to‏ affect‏ their‏ decision-making‏ and‏ purchase‏ intention‏ is‏ one‏ of‏ the‏ companies’‏ goals‏ and‏ priorities.‏ The‏ purpose‏ of‏ this‏ study‏ was‏ to‏ analyze‏ the‏ effects‏ of‏ brand‏ equity‏ on‏ perceived‏ value‏ and‏ the‏ repurchase‏ intention‏ among‏ Majid‏ Brand‏ sports‏ goods‏ customers‏ in‏ Tabriz‏ City.‏ Methodology:‏ The‏ current‏ study,‏ due‏ to‏ the‏ nature‏ and‏ content‏ of‏ the‏ work‏ is‏ descriptive‏ -‏ survey‏ type.‏ 366‏ of‏ Majid‏ Sports‏ goods‏ customers‏ voluntarily‏ filled‏ out‏ the‏ Yoo‏ and‏ Donthu‏ brand‏ equity‏ questionnaire‏ (2001),‏ the‏ Eggert‏ and‏ Ulaga‏ perceived‏ value‏ questionnaire‏ (2000),‏ and‏ the‏ Park‏ et‏ al‏ (2008)‏ repurchase‏ intention‏ questionnaire.‏ for‏ data‏ analysis‏ used‏ Structural‏ Equation‏ Modeling‏ (SEM).‏ Results:‏ The‏ results‏ showed‏ that‏ brand‏ equity‏ has‏ a‏ significant‏ positive‏ effect‏ on‏ perceived‏ value‏ (β‏ =‏ 0.86,‏ t=11.01),‏ and‏ the‏ repurchase‏ intention‏ (β‏ =‏ 0.66,‏ t=6.37)‏ among‏ customers‏ of‏ Majid‏ Sport‏ goods.‏ In‏ conclusion,‏ the‏ results‏ showed‏ that‏ the‏ theoretical‏ model‏ is‏ supported‏ by‏ obtained‏ sample‏ data‏ and‏ so,‏ the‏ specified‏ model‏ has‏ a‏ good‏ fit‏ (RMSEA‏ =‏ 0.047‏ and‏ χ2/df‏ =‏ 1.75)‏ with‏ this‏ research‏ data. Conclusions:‏ It‏ can‏ be‏ said‏ that‏ the‏ manufacturers‏ of‏ sports‏ products‏ can‏ increase‏ the‏ intention‏ to‏ repay‏ due‏ to‏ prioritization‏ of‏ the‏ brand‏ and‏ the‏ creation‏ of‏ brand‏ awareness‏ and‏ self-confidence‏ in‏ customers. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex)
  Hossein Adel Abootorab Alirezaie Seyed Mahdi Jalali
  Background: In today's world, online businesses need to define reviewing strategies to expect consumers and trust them. The most serious risk for economies download is without any critical approach. Objective: This study aimed at the role of trust and gender in online s More

  Background: In today's world, online businesses need to define reviewing strategies to expect consumers and trust them. The most serious risk for economies download is without any critical approach. Objective: This study aimed at the role of trust and gender in online shopping with future research approach. Methods: The present study was conducted in terms of applied purpose, in terms of descriptive-survey information, field research method and data questionnaire Were collected. The statistical population of the residents of Sina complex, the possible random sampling method of the relative type with the volume of 306 questionnaires, which was confirmed by the Cronbach's alpha and the validity by respected professors, experts and experts in the statistical field and data processing through SPSS software. Results: Spearman gender correlation coefficient and confidence on satisfaction and intention to buy 731.0, foresight, perceived benefits, continuity of trust, perceived risk and satisfaction on intention to buy 705.0, 636.0, 639.0, 461.0-and 817.0 so that all at a significant level less than 05.0 The corresponding assumptions are confirmed. The only correlation coefficient of spearman gender on the intention of buying 193.0, and the significance level of 083.0 showed that this hypothesis is not confirmed. Conclusion: To increase its share in international and domestic markets, it should be identified with continuous dynamic social needs and customer expectations and with a strategic prospect expansion in accordance with increasing trust, perceived benefits and a decrease in perceived risk can increase the satisfaction and intention of purchasing again.   Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Presenting an integrated model of online repurchase intention in chain stores using the multi-ground theory method
  mehdi berah moghadam Hossein Hakimpour Mehdi Mahmoodzadeh Mohammad Mohammadi
  Background: Regarding the increasing growth of online purchases of products in chain stores and given that the determinants of online repurchase intentions (ORI) are complicated and different, the role of online sales and increasing repurchase of the concerned products More

  Background: Regarding the increasing growth of online purchases of products in chain stores and given that the determinants of online repurchase intentions (ORI) are complicated and different, the role of online sales and increasing repurchase of the concerned products is more highlighted. Objective: The present study aimed to present an ORI model in chain stores. methodology: The qualitative multi-grounded theory (MGT), a combination of meta-synthesis and grounded theory (GT), was used in the present study. The literature on ORI in chain stores was first reviewed during 2010-2022 to reach the research objectives. Then, after detecting the initial framework, GT was used to interview ten experts in chain stores. Moreover, open, axial, and selective coding methods were used for the data analysis to extract the research model. Findings and results: According to the results, the concepts coded using Strauss and Corbin’s three-stage coding approach in GT were classified into four categories as causal conditions (namely information technology (IT), product features, brand class, and service class) and two categories as intervening factors (namely sociology and competitive environment), and one underlying factor (customer features). These factors affect the customer's ORI in chain stores and provide chain stores with some marketing strategies, the consequences of which would determine the capability of chain stores and social responsibility. Originality: The present study expanded knowledge on the ORI determinants in chain stores and would help the managers of chain stores to promote ORI and create a competitive advantage. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - The Impact of After- Sales Services Quality on Behavioral Intentions of Buyers of Industrial Products
  M. A. Abdolvand P. Alipour
  Purpose The purpose of this research was  to assess the impact of after sales services quality-by hierarchical service quality model (HSQM)  proposed by Brady & Cronin, 2001-on behavioral intentions of buyers of industrial products. The HSQM views service More

  Purpose The purpose of this research was  to assess the impact of after sales services quality-by hierarchical service quality model (HSQM)  proposed by Brady & Cronin, 2001-on behavioral intentions of buyers of industrial products. The HSQM views service quality as a three-tiered concept which is composed of 3 primary dimensions such as "interaction quality ","physical environment quality" and "outcome quality" and several sub-dimensions for each primary dimension.  Methodology The data for testing the proposed hypothesis were collected from 164 customers of laboratory equipment at universities, pharmaceutical companies and research centers for a period of two years. The measurement of HSQM primary and sub-dimensions were assessed using “Structural Equation Modeling” and the hypotheses were tested by t-student statistic. Findings The results confirmed HSQM as a predictor of satisfaction and customer behavioral intentions. Limitations The most important limitations of this research were related to sample size and Characteristics of respondents that they did not have enough time to answer to the questionnaires. Managerial implications From a managerial perspective, the HSQM is useful for assessing service quality at various levels. It allows them to recognize which dimension has the most effect on customer satisfaction and behavioral intentions and also to recognize problems in their interaction quality with customers, in service outcome quality and physical service environment. Originality This is the first research have used HSQM for measurement satisfaction and behavioral intentions for buyers of industrial products in Iran. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process
  A. R. Kia
  This research is aimed at investigation of the effects of corporation ability association (CAA) and brand awareness on repurchase intention and mediator roles of quality perception and brand resonance in consumer decision marketing process. This used model is theory res More

  This research is aimed at investigation of the effects of corporation ability association (CAA) and brand awareness on repurchase intention and mediator roles of quality perception and brand resonance in consumer decision marketing process. This used model is theory research and expanded brand equity of Aaker and Keller. Which impressive variables in accepting, consist of corporation ability association, brand awareness, quality perception, brand resonance, brand extensibility, price flexibility, repurchase intention. Procedure which has been done by a group of 385 person from Tehran's researches and sciences Azad University branch using descriptive statistically way, reasoning and constructive variable for intention for repeated purchase and decision-making process. Result of analysis using structural equations modeling has shown that overall CAA and quality perception and brand extensibility, brand awareness and quality perception, quality perception and brand resonance and price flexibility and repurchase intention, brand resonance and brand extensibility, has means relationship and variables mention has effected to process purchase.       Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Reviewing customer delight, extracting influential themes: customer delight in the sports industry
  farid ganji Sardar Mohammadi
  10.30495/kmsj.2023.1972674.1052
  The concept of delight Jupiter was introduced to academic literature about 20 years ago. Since then, many academics have studied this structure in different contexts. Unfortunately, there has been no systematic review of delight, so the purpose of this research is a com More

  The concept of delight Jupiter was introduced to academic literature about 20 years ago. Since then, many academics have studied this structure in different contexts. Unfortunately, there has been no systematic review of delight, so the purpose of this research is a comprehensive review of this structure. The main goals of this review include determining the general themes of the current delight literature, highlighting the strengths and weaknesses of the delight literature to date, and creating a research plan that provides guidance for increasing the scope and depth of delight research. A systematic review of literature has been done to cover what is evident about delight from an interdisciplinary perspective such as hospitality, economics, operations management and marketing. The current study was of a secondary type and a review and review of first-hand sources and articles in this field. For the purpose of detailed study, the researcher investigated the sources of delight Jupiter in the sports and public sector from 2019 to 2022. This is an outstanding move in the literature because the customer satisfaction structure has important implications for both practitioners and researchers in the field. In addition, changes have been made in the way of understanding, examining and applying the structure of delight. In order to achieve further improvements, a clear understanding of customer satisfaction research is necessary. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses
  leila Andervazh zahra sokaini
  The aim of the present research was the role of service quality and perceived value on repurchase intention and customer satisfaction in internet businesses. For this purpose, a main hypothesis and seven sub-hypotheses were formulated. The research method is applied fro More

  The aim of the present research was the role of service quality and perceived value on repurchase intention and customer satisfaction in internet businesses. For this purpose, a main hypothesis and seven sub-hypotheses were formulated. The research method is applied from the point of view of the goal. The statistical population of the research is people who have used the services of the three-whistle application at least once. The sample size is equal to 133 people. Data analysis was carried out in two parts, descriptive and inferential statistics. Structural equation method and AMOS and SPSS software were used in inferential statistics. In order to check the fit of the research model, path analysis was used. Based on the findings, there is a significant relationship between all hypotheses at the level (P>0.05) and the effects of service quality and perceived value with the mediating role of trust in home delivery service personnel on repurchase intention and customer satisfaction in businesses. The Internet is influential. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  9 - A structural model of the mediating role of perceived value in the relationship between electronic trust and electronic service quality with customers' repurchase intention (case study: Bank Mellat)
  Hamidreza Nemati Seyedhadi seyedfazli
  The financial vistas on the world are rapidly changing. Many banks have learned that the continuing services of higher quality to the competition offered a competitive advantage to banks. The purpose of research is to measure the value of urine between electronic trust More

  The financial vistas on the world are rapidly changing. Many banks have learned that the continuing services of higher quality to the competition offered a competitive advantage to banks. The purpose of research is to measure the value of urine between electronic trust and the quality of electronic service with the rebuying of the customers at the bank. The method of investigating is the nature of the chemical, and is applied in purpose. The statistical society has raised the inquiry as to the electronic services of the nation in the province of Tehran. Seat force, using the formula of Copernicus 384, decided on an available shoot. To collect data from authentic forms. The collage was approved by the connoisseurs, and their relationship was approved by Alphabet's wireless test. The aim of a statistical approach was used by Colmysticism Smirnoff's test, and to analyze data using statistics for the use of classified software, as well as the statistical software for travel. Researchers showed that among the highly valued clients, and the intention to rebuy them, there was a special value of urine and a desire to restock the customers, in which the customer was inspired with a positive and meaningful regard. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  10 - Investigating the role of effective factors of word of mouth on repurchase intention in Bank Mellat investment funds
  ghazaleh asvadi alireza rousta
  The purpose of this study is to investigate the role of effective factors in word-of-mouth advertising advertising in Bank Mellat investment funds. Based on the applied purpose, the present study is a descriptive-correlation type of data collection in terms of data coll More

  The purpose of this study is to investigate the role of effective factors in word-of-mouth advertising advertising in Bank Mellat investment funds. Based on the applied purpose, the present study is a descriptive-correlation type of data collection in terms of data collection and the type of data collected is a questionnaire that has been conducted in the field. The statistical population of Bank Mellat investment fund customers is in Tehran province branches. In this research, the structural equation modeling method using Smart Pls 3 software was used to analyze the data. Due to the infinity of the statistical population and using Cochran's formula, 394 people were selected as the sample. The reliability of the questionnaire was calculated by calculating the Cronbach's alpha coefficient of 0.754. The validity of the research was checked using confirmatory factor analysis. Examination of the hypotheses showed that the variables of satisfaction, trust, social responsibility and simplicity played a role on word of mouth and the variables of word of mouth and satisfaction also had an effect on the intention to repurchase. The variable of ease of use has no effect on word of mouth. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  11 - The role of decision priority and performance risk in the impact of consumer empowerment on repurchase intent
  leila jalali mojtaba moazzami
  The purpose of the present study is the role of decision-making priority and performance risk in the impact of consumer empowerment on the intention to repurchase customers. The research method is survey in nature and applied in terms of purpose. The statistical populat More

  The purpose of the present study is the role of decision-making priority and performance risk in the impact of consumer empowerment on the intention to repurchase customers. The research method is survey in nature and applied in terms of purpose. The statistical population of the study is the customers of Asian insurance branches in Mazandaran province. The sample size was determined using Cochran's formula 384 people and was selected by available sampling method. To collect data from valid Spritzer (1995) perceived self-efficacy questionnaires. Chandran and Morowitz (2005) Controlled Ability, Perceived Functional Risk of Nepomosno et al. (2014), Andy et al. (1989) Decision Priority, and Diallo (2012) Repurchase Intention were used. Validity and Reliability of Questionnaires by Expert Professors And Cronbach's alpha coefficient test was confirmed. To confirm the type of statistical method, ks test was used and in order to analyze the data, the structural equation technique was used using Lisrel statistical software and Spss statistical software. The results showed priority. Decisions mediate the effect of perceived self-efficacy and perceived control over customers' intention to repurchase. Functional risk plays a moderating role in the effect of perceived self-efficacy on repurchase intention and customer decision-making priority. Manuscript profile