Investigating the role of attitude and co-creation in the effect of dimensions of customer experience records on the intention to repurchase from an online store (case study: sports products)

Subject Areas : Innovation in Sports Management

Donya Bavi ¹ , Gholamreza Kenar kordi ²

1 - Department of Business Management, Abadan branch, Islamic Azad University,Abadan, Iran
2 - Department of Business Management, Abadan branch, Islamic Azad University,Abadan, Iran

Received: 2023-05-18 Accepted : 2023-06-20 Published : 2023-06-22

Keywords: Sports products, Customer Experience, co-creation, Repurchase intention,

Abstract :

ObjectivesMethodologyFindingConclusions