Investigate the Relationship between the Media Advertisementsand the Consumer Confidence (Case Study: Citizens over 18 Years in Ardabil)
Subject Areas : Familyali jafari 1 , Mahdieh Bakhshi 2
1 - Assistant Professor of Social Communication Sciences, Ardabil Branch, Islamic Azad University, Ardebil, Iran.
2 - Lecturerof Social Communication Science, Ardabil Branch, Islamic Azad University, Ardebil, Iran.
Keywords: Trust, Ardabil, consumers, citizen, Advertisement media,
Abstract :
This study aimed to investigate the relationship between the media advertisements and the consumer confidence (Case study: citizens over 18 years in Ardabil) took place. The purpose of applied research and data collection methodology is survey. The population of this study all citizens over 18 years In the city of Ardabil. To determine the sample size Cochran formula Was used and the sample was estimated 384 people. The sampling Is multistage cluster. In order to collect the required data, the Questionnaire was used. Data processing and SPSS software. Is analyzed. For analyzed by Pearson's correlation coefficient Used. The results showed that the mass media with There is a significant positive relationship between the level of consumer confidence. Also, the Product placements provincial TV, radio advertising products in the province, Advertising products in social networks and advertising products in the local press There is a significant positive relationship between the level of consumer confidence, but between the Web sites advertising products in conjunction with consumer confidence Not significant.
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