To explain the sociology of Tehrani citizens' social trust in Bank Melli Iran in 2018

Subject Areas : Journal of Iranian Social Development Studies

مجید کفاشی ¹ , Reza Nazari ² , Ali BaghaeiSarabi ³

1 - عضو هیات علمی
2 - PhD Student in Sociology, Roudehen Branch, Islamic Azad University, Roudehen, Iran
3 - Assistant Professor of Developmental Sociology, Islamic Azad University of Roodehen

Received: 2020-07-12 Accepted : 2021-02-18 Published : 2007-12-22

Keywords: : social trust, exchange theory, profit-loss, rational action, Bank Melli,

Abstract :

The present study is aimed to explain the sociology of Tehrani citizens' social trust in Bank Melli Iran in 2018. In this study to collect and analyze data, we used a survey and qualitative research method. Saffarinia and Sharifi's social trust (2010) questionnaire and social exchange questionnaire were used to assess and for data analysis we used the relevant statistical tests and path analysis in SPSS software statistics environment. Findings show that the correlation coefficient between the two variables of sociological factors and social trust in the bank is 0.700 and has a significance level (SIG = 0.000), The correlation coefficient between the level of cost-benefit and social trust is 0.586 and has the significance level (SIG = 0.000), the correlation coefficient between the level of wisely activism and the level of social trust, 0.769 and with the significance level (SIG = 0.000), the correlation coefficient between the probability of risk and social trust, 0.725 and has the significance level(SIG = 0.000), the correlation coefficient between the level of personal interests and the level of social trust, 0.606 and has a significant level (SIG = 0.000) and correlation coefficient between the expected reward level and the level of social trust, 0.610 and has the significance level (SIG = 0.000) and the correlation coefficient between the amount of unforeseen losses and social trust is 0.863 and has the significance level(SIG = 0.000). The value of the coefficient of determination in the relationship between independent and dependent variables is equal to 0.60.