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Open Access Article
1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
Hassan Soltani mojtaba amini moghaddam -
Open Access Article
2 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
3 - The impact of social media marketing on customer participation in value creation in the Shoe and Leather Industry (case study: Novin charm Company)
sirous keshavarz mousa rahimi Fatemeh Amjadi -
Open Access Article
4 - Explaining the concept of public service marketing
reza tayaran Mohammad Taleghani -
Open Access Article
5 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidi -
Open Access Article
6 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
Reza Pourmohammad morad rezaei dizgah -
Open Access Article
7 - Examining the effect of internal marketing on financial performance
behnoosh ahmadi shooli omid rasekh -
Open Access Article
8 - Social marketing modeling of cultural products with emphasis on risk management in the municipality
Saied Aghasi masood mokhtarikarchegani محمدرضا دلوی -
Open Access Article
9 - Providing a model for the market of selling new goods by one-to-one marketing method
AFSANEH ZAMANI MOGHADAM -
Open Access Article
10 - Developing and validating a marketing model for private higher education institutions: an integrated study
Roya Babaee Kasmaee Mohammd Ali Nadi -
Open Access Article
11 - Designing a Model for Marketing Intelligence Using Interpretive Structural Modeling Approach (Case Study of Internal Automotive Industry)
babak yavarifar mohammad Mahmudi Meymand Ozhan Karimi Seyed Musa Khademi -
Open Access Article
12 - The impact of SMEs Characteristics on Financial Performance Growth via the Mediating role of Prospective Marketing Intelligence and Strategic Flexibility
Rasoul mehdikhani changiz valmohammadi -
Open Access Article
13 - Designing and Explaining an Effective Social Media-Based Advertising Pattern in the Educational Business Industry
Davood Yaghoobi Seyyed Mahmood Hashemi Abdollah Naami -
Open Access Article
14 - Construction and Lived Experience of Tourism Industry Experts and Experts in Tourism Marketing Using the Grounded Theory Method
Abas Asadi Kambiz Heidarzadeh mohsen Khonsiavash mansooreh aligholi -
Open Access Article
15 - Model for inbound and outbound marketing in digital marketing
Razieh Kokabi Kambiz Heidarzadeh bahram kheiri -
Open Access Article
16 - Conceptualization and Explanation of a Sustainable Entrepreneurial Marketing Model in Food Industry: Futuristic Research Approach
NAEEMEH MOHEBI Karim Hamdi Zeynolabedin Amini Sabegh ehsan sadeh -
Open Access Article
17 - Analysis of The Drivers Affecting the Business Services Marketing with A Focus on The Perspective of Importing and Exporting Goods of Small and Medium Enterprises
Gholam ali Rahimi vahid nasehifar Tahmineh Nategh -
Open Access Article
18 - A futuristic look at the Permission Based Marketing model in the field of banking using the Delphi approach (Case study: Bank Mellat)
Elham Zarif chenarani mashhad esfandiar doshmanziari farzad asayesh -
Open Access Article
19 - Develop a Comprehensive Model for Evaluating the Factors of Electronic Marketing that Affect the Agile Supply Chain with the Approach of QFD in Iran Hamrah Aval operator
mohammad reza motadel maryam shariati vahidreza mirabi -
Open Access Article
20 - Designing a digital marketing model in new businesses based on the needs of the retail market
Mohammad Mehdi Sadr Hashemi Ebrahim Albonaiemi Mohammad Khoda Moradi -
Open Access Article
21 - Investigating the relationship between internal marketing and product quality through employee satisfaction
Alireza Meibodi.sani aliasghar hadizadeh mohammadreza bahramzadeh -
Open Access Article
22 - Designing and measuring the optimal pattern of referral advertising process in Iranian society
mahsa mosalla Vahid Reza Mirabi Hassan Esmailpur -
Open Access Article
23 - develop the prosess of implementing the know ledge management system in the international marketing department of the oil industry
behrooz nemati hossine vazifeh dust karim hamdi -
Open Access Article
24 - Future Scenario Planning for the Impact of Organizational Excellence on Marketing Management in Universities
Vahidreza Mirabi Nassim Heidari Jalal Haghighatmonfared -
Open Access Article
25 - Dynamic Analysis of Marketing Mix through Future Studies Approach
Samira Bekr Hormoz Mehrani Masoud Qorban Hosseini sedighe Tootian -
Open Access Article
26 - Fourth Dimensional Model for Boosting Electronic Marketing of Future Conversational Industries at 1404 Horizon (Focusing on Electronic Marketing Mix of Zanjan Province)
babak molaei Afsaneh Zamanimaghadam Firozeh HajialiAkbari -
Open Access Article
27 - A Futurology-Based Study into the Key Factors Affecting the Competitive Advantage with an Emphasis on Social Marketing (Case Study: Refah Bank Staff)
mahdi karimian kakolaki Mohammad Haghighi abdolkhalegh gholami chenarestan olia -
Open Access Article
28 - A Futurology Model of International Marketing Strategies Alignment in Downstream Sector of Iran Petroleum Industry
Iman Mohammadali Tajrishi Sina Nematizadeh Hassan Esmailpur Ghasemali Bazaee -
Open Access Article
29 - The Factors, Antecedents and Consequences Affecting on Formulating Political Marketing Strategies
Hamidreza Teymori Kambiz Shahroodi Ali Esmaeilzadeh Moghory Farzin Farahbod -
Open Access Article
30 - Evaluation of accordance between organization strategy with marketing strategy in top ranking company of Iran food industry
Nasser Poursadegh S. Yalda Sekhavati -
Open Access Article
31 - Evaluation of accordance between organization strategy with marketing strategy in top ranking company of Iran food industry
Nasser Poursadegh S. Yalda Sekhavati -
Open Access Article
32 - An Examination of the Effect between Trust, Commitment and Relationship Quality In the Retailing Industry (Shahrvand Chain Stores)
K. Heidarzadeh E. Mollaei -
Open Access Article
33 - ارائه الگویی برای ارزیابی عوامل مؤثر بر تبلیغات شفاهی مثبت در بازار خدمات (مطالعه موردی: بانک های شهرستان اراک)
محمد علی عبدالوند پیمان غفاری آشتیانی -
Open Access Article
34 - The evaluation of relationship between customer value and customer relationship management performance
K. Heidarzadeh A. Zendehdel Ali Hossin Soltani -
Open Access Article
35 - Investigation the Role of Country of Origin (COO) on Evaluation Consumer about Foreign Product
K. Heidarzadeh M. Sanati -
Open Access Article
36 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy
Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa -
Open Access Article
37 - Navigational Characteristics Effectiveness of Web Sites on Consumer Behavior and Pre-Purchase Intentions
K. Hamdi K. Heidarzadeh B. Khodayari -
Open Access Article
38 - Analyzing the reasons for unpopularity of ATM cards in Tehran and introducing an appropriate framework to increase the use of these cards
D. Venus M. Mokhtaran -
Open Access Article
39 - Study and Effectiveness of Marketing Mix (Service) on Customer Relationship Management (Especial Ref. to Insurance Industry )
V. R. Mirabi -
Open Access Article
40 - Evaluation of Direct Marketing Application in Non-profit Services Organizations (Case Study: Karaj’s Art Organizations)
M. A. Abdolvand K. Heidarzadeh M. Najafi pirasteh -
Open Access Article
41 - Application of MPT & PMPT in Evaluation of Risk ( Financial-Marketing Approach to Iran Cement Industry )
H. R. Vakilifard J. Barzigar -
Open Access Article
42 - The impact of organizational reputation on green marketing from the perspective of women consumers of organic products
صدیقه طوطیان اصفهانی شهرزاد طیاران نفیسه ملا صالحی -
Open Access Article
43 - Evaluate brand-based marketing based on competition strategy policies in the management of brand-owned state-owned companies
soheil karimirad Leila andervazh -
Open Access Article
44 - Implementation of digital marketing policy in the field of social networks With a data foundation approach
nadia mohseni ali norozi mobarake abdalah naami mohamad reza kashefi neyshabori -
Open Access Article
45 - Provide a model for digital marketing improvement policy in the retail industry with emphasis on the post-Corona era
Ziba Hosseini Alireza Rousta Farzad Asayesh Nader Gharibnavaz -
Open Access Article
46 - Presenting a Model for Identifying the Dimensions and Components of Personal Marketing Skills of Faculty Members (Case Study: Ardabil Universities)
Mohsen Shirpour Sadraddin Sattari Rasoul Vazifeh -
Open Access Article
47 - A Study to Set Policies and standards for an Emotional Marketing Model in order to come off Good Governance
Siamak Naseri vahid araei Mina Jamshidi -
Open Access Article
48 - Effect of Marketing Capabilities, Innovation, Entrepreneurship Tendency through Social Network Sites Variable on The Performance (Case Study: Qavamin Bank)
Hosseini Zahiri Zahra Amirhosseini Elham Faridchehr -
Open Access Article
49 - Relationship between business strategy and knowledge capabilities and banking economic marketing activities
Aliasghar Poorteymoor soheila zarinjoy alvar elaheh naseri -
Open Access Article
50 - The optimal method of international payment based on corporate banking and the role of entrepreneurs based on the social marketing approach
Mojtaba Bayat Ahmad Sardari naser azad Abdollah Naami -
Open Access Article
51 - Evaluating and Elaborating Factors Affecting Online Marketing (Case Study: Online Marketplaces)
Hamid Pourahmadi Parvaneh Gelard Hossein Bodaghi Khajeh Noubar, Reza Rostamzadeh -
Open Access Article
52 - Designing a dynamic corporate banking model and using it in social marketing based on new banking technologies
Mojtaba Bayat Ahmad Sardari Naser Azad Abdolah Naami -
Open Access Article
53 - The effect of environmental factors on financial performance with the mediating role of coverage capabilities
mohamad Hadi Asgari Nadia Montazeri Mitra Sadoughi -
Open Access Article
54 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
55 - Analyzing the mediating role of social influence transmission in the impact of digital content marketing components on word of mouth e-marketing and viral e-marketing
Mohamad Shoaib Allami mohamad Hadi Asgari -
Open Access Article
56 - Investigating the impact of entrepreneurial marketing on innovation capability and economic performance in the hotel industry of Qom
Peyman Ghafari Ashtiani Maryam Ghiasabadi Farahani -
Open Access Article
57 - In-Store Marketing: Framework, Tools, and Applications
Milad Bakhshi abas asadi kambiz heidarzadeh -
Open Access Article
58 - Construction and lived experience of marketing elites from the agricultural marketing model in Iran with a mixed approach and validation
bijan Alizadeh Abdollah Naami mohammad nasrollahniya -
Open Access Article
59 - Role of Social Network in marketing; use of the Taylor and Okazaki framework (Case Study)
سمیه لبافی طاهر روشندل اربطانی داوود محمدی -
Open Access Article
60 - Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry
maryam abdoli Hosein Bodaghi Khajenobar Reza Rostamzadeh Farzin Modares Khiyabani -
Open Access Article
61 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province)
ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi -
Open Access Article
62 - Identifying and Explaining the Influencing Factors on the Development of Social Marketing in Iran Broadcasting Organization (Qualitative Approach)
mehdi ali sharifi norooz hashemzehi seyed ali rahmanzadeh seyed vahid aghili -
Open Access Article
63 - Analysis of Influential Factors on Consumer Behavior in Mobile Marketing
Tahereh Arbab Hojatollah Hamidi Mohsen Gharehkhani -
Open Access Article
64 - A Model to Evaluate "CRM" Using Communicative Approach Between viewpoints of Subscribers, Journalist and Editors In All the Specialized Non-Governmental Journals in Tehran-Iran
Baharak Nateghipour -
Open Access Article
65 - The sources of media news and the amount of trust in these resources
Ruhoolah Ahmadzadeh Kermani Somayeh Davari Kish Bastani -
Open Access Article
66 - سنجش مدیریت ارتباط با مشتری مبتنی بر رویکرد ارتباطی در بین مشترکان نشریه های تخصصی غیر دولتی شهر تهران
علی اکبر فرهنگی طهمورث حسنقلی پور بهارک ناطقی پور -
Open Access Article
67 - Firmware Development Work on Expanding the Use of Smart Phone Applications
Hossein Maadanipour Ahmad Aslizadeh -
Open Access Article
68 - The Effect of Virtual Tribes on the Implications of Postmodern Consumer Behavior on Social Media)
Bahram Khairy Mohammad Mehdi Pouyan -
Open Access Article
69 - Social Media Role in Marketing and its Impact on Organization's Structure
Seyyed Abdollah Sajjady Jaghargh Alireza Gharaati Majid Heidari -
Open Access Article
70 - The effect of network marketing on Teknik brand loyalty in Bushehr consumers
safoura shahniaei Sima Najafnejad -
Open Access Article
71 - Comparison of the mixed of marketing academies with volleyball clubs in Tehran province
Zynalabedin Fallah Bahman Tayebi Mohammad Armin -
Open Access Article
72 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image
amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh -
Open Access Article
73 - Analysis of factors affecting the improvement of the competitive power of sports production companies
amirreza shirvani Hassan Fahim Devin Hossein Peymanizad Mohammad Reza Esmaeilzadeh Ghandehari -
Open Access Article
74 - The effect of relationship marketing on loyalty with the mediating role of wushu weapons customer relationship management
Somayeh Mirani -
Open Access Article
75 - Designing the outsourcing model of marketing activities of sports clubs
Morad Heidari Mohammad Nikravan Yadollah Abbaszadeh Sohron Hojjatollah Taheri Rouzbahani -
Open Access Article
76 - Service Marketing Mix and Its Effects on Stakeholders' Behaviors
Akbar Eftekhari Aliabadi mohmad Hemmati Rozbahani -
Open Access Article
77 - نقش محیطزیست گرایی، استراتژی آمیخته بازاریابی سبز و نوآوری سبز در کسب مزیتهای رقابتی در صنعت خدمات املاک و مستغلات
عباس اسدی محسن جنتیان بهناز خدایاری -
Open Access Article
78 - عوامل پیشبینیکننده تبلیغات شفاهی مشتریان در مرکز ناباروری یزد در سال 1393
محمد رنجبر عزت آبادی مهناز ایوگی عارفه دهقانی تقتی نجمه باقیان -
Open Access Article
79 - Developing a Content Marketing Model for Online Cosmetic Shops
Maryam Ghaderifar jamshid salar Aliakbar Aghajani afrouzi -
Open Access Article
80 - Untimarketing the Unnecessary Use of Health Services on Social Security Organization
ghasem zarei tahereh zarei somayeh pourghadimi -
Open Access Article
81 - Providing a Social Marketing Model for Social Health Services
Alireza Pirhayati Hossein Vazifedust pejman jafari Asghar Seif -
Open Access Article
82 - Analyze Marketing Factors Influencing the Desire to Choose a Hospital Brand
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
83 - Factors Affecting Viral Marketing in Health Tourism Development
Mahdieh Zahmatkesh saredorahi Fatemeh Mohammadpour Shirazi Aram Ardian Mohammad Siadatan Mohammad Amir Oveisi -
Open Access Article
84 - Identify and Rank the Factors Affecting e-Marketing in Promoting the Brand of Health Tourism Destinations
Navid Majedi Amirhossein Shayegh -
Open Access Article
85 - Effective Dimensions on Clinical Governance Success (Stimuluses, Enablers, Challenges) in a Private Hospital with Delphi-Fuzzy Approach
zeinab mohammadi hosein didekhani -
Open Access Article
86 - Effective Factors on Word-of-Mouth Marketing and the Intention to Return to Beauty Clinics
Saeid Dehyadegari nastaran douraghi ellaheh shahbi -
Open Access Article
87 - Identifying and Prioritizing Factors Affecting Marketing Innovation in Medical Service Organizations
Mohammad Jahanifar Ehsaneh Nejad Mohammad Nameghi Abas Asadi Akbar Bahmani Chub basti -
Open Access Article
88 - تاثیر مولفههای بازاریابی داخلی بر بهبود عملکرد پرسنل شاغل در بیمارستان شهیدصدوقی یزد
سیدمحمد یونسیفر علی محقر سید عزیز یونسی فر -
Open Access Article
89 - Emotional marketing, dynamic capabilities and organizational profitability
Mojtaba Poursalimi anoosh omidi -
Open Access Article
90 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
aniseh ghodrati Moghadaseh Mohammadian -
Open Access Article
91 - Use of Relationship Marketing Programs in Building Customer – Salesperson and Customer–Firm Relationships: Differential Influences on Financial Outcomes
Askar Asgarpour Ahmad Rahchamani -
Open Access Article
92 - Investigating the Effect of Marketing Research on Marketing Proximity Through the Use of Intermediary Variables: The Relationship between the Company and Customers and the Sales Staff
homa doroudi sanaz moradi -
Open Access Article
93 - The Impact of Knowledge Management on Organizational Performance with considering mediating Role of Marketing Communications Case study of Country Airports Company
sedigheh Mohamad-Esmaeil marzie taham -
Open Access Article
94 - The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran)
Hossein Bagheri Behrouz Firuz Dindar Farkush Hassan Givarian -
Open Access Article
95 - Designing a Digital Marketing Model in the Brand of Online Business Companies
Benyamin Mosayebi Amidabadi ozhan karimi Shahram Hashemnia -
Open Access Article
96 - 0
مرضیه باقری قلعه سلیمی -
Open Access Article
97 - The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth
عاطفه شکاری فرج اله رحیمی سیروس کراهی مقدم -
Open Access Article
98 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi -
Open Access Article
99 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
Peyman Akbari Reza Rostami Akbar Veismoradi Abdolalmajid Mohammadi Najaf Abadi -
Open Access Article
100 - Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company)
محمد حسن کامفیروزی علی بنیادی نائینی محمود دهقان مشتانی -
Open Access Article
101 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi -
Open Access Article
102 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
nadereh sadat najafi zadeh afsaneh tabzar -
Open Access Article
103 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
effat haji hoseini ali asghar eivazi heshmat -
Open Access Article
104 - Impact relationship marketing on customer loyalty (Case Study: saderat Bank of Mazandaran)
asef karimi rezvan velayati shokouhi esmail shabani nejad -
Open Access Article
105 - Studying the Effect of Marketing Capabilities on Competitive Advantages and Commercial Performance of Insurance Companies (A Comparative Study of Social Security Insurance and Health Services)
Mahmoud Jafarpour Elnaz Nabizadeh Mamani Mohadeseh Dehghan Chachkami -
Open Access Article
106 - Identifying and classification of tools of Integrated marketing communications (IMC) in food industry by using of the AHP-FUZZY technique (Dina food industry)
amir abdollahi bajestani -
Open Access Article
107 - AIDA model simulation with an emphasis on integrated marketing communications (Case of study: Ligno activator product of Jahan Kesht Falat Sabz)
seyyed moslem alavi Seyyed Mohammadhashem musavee Haghighi -
Open Access Article
108 - The Effect Marketing Activities on Corporate Brand Relationship Quality in Banking Sector (Case of Study: Private Bank of Yazd(
Seyed Mehdi Mirahmadhi Baba Heydari Seyed Mohammad Tabatabaii Nasab -
Open Access Article
109 - The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province)
reza rezaee mehdi safarkhani abbas imani Mohsen khalilzade -
Open Access Article
110 - Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing
Leila Beigloo Karim Esgandari -
Open Access Article
111 - The effect of the key marketing factors on the success of technology-based small and medium sized enterprises
Narges khanderou Tooraj Sadeghi Gholamreza Malekzadeh -
Open Access Article
112 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
-Sayede Somayeh Ghorbi mohammad ghasemi nameghi -
Open Access Article
113 - Identifying the Factors Affecting Marketing Success at One of the Branches of Tejarat Bank Using Data Mining Techniques
mehdi ghazanfari aghdas badiee fatemeh moslehi -
Open Access Article
114 - An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province
mohsen esmaeili shamsoddin rezaei Tahmasb Shirvani -
Open Access Article
115 - The Interplay of Strategic and Green Marketing Orientation on Competitive Advantage
Leila Aliarabi Seyed Abbas Kazemi -
Open Access Article
116 - Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market
somayeh Hozouri Muhammad ali abdolvand -
Open Access Article
117 - The role of social factors organizational to the exchange of tacit knowledge and marketing effectiveness of Sport Brand
Elham Moshkelgosha rasool nazari reza Fardipoor -
Open Access Article
118 - Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City
Jahangir Dashti Ali Akbar Mirzaee -
Open Access Article
119 - Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts
zohreh aliesmaeili Bahram Kheiri -
Open Access Article
120 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi -
Open Access Article
121 - Measuring Model of Consumer’s Moral Emotions in Sport Marketing: A Scale Development
Jasem Manouchehri -
Open Access Article
122 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh -
Open Access Article
123 - The relationship between the marketing of computer games and the willingness to buy with the mediating role of culturalization
dariush tahmasebi ali abedini -
Open Access Article
124 - impact Entrepreneur characteristics،Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran)
Ali Barkhordari gholamreza kuzegar Elham Faridchehr -
Open Access Article
125 - The Model Impact of Sports Exhibition Factors on Commercial Success Strategies of Sport Products
HamidReza Nikoabadi Rasool Nazari Elham Moshkelgosha -
Open Access Article
126 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
Mahta Naeimabadi MOJTABA MOAZEMI -
Open Access Article
127 - Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran
maryam geranmayeh marziyeh geranmayeh -
Open Access Article
128 - Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship
Faezeh Fendereski Mehdi Zanganeh Hosain Dideh Khani Hormoz Mehrani -
Open Access Article
129 - Investigating the dimensions of internal marketing on the commitment of employees of Zanjan Municipality departments with the mediating role of employees' attitude towards work
vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh -
Open Access Article
130 - The Impact of Entrepreneurial Marketing on Customer Value with the Role of Market Mediating Orientation both in Small and Medium Size Departments
esmail shabani nejad behnaz forogh nematollahi meysam mohamdrezaei -
Open Access Article
131 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy
Mostafa Hosseinzadeh shadan vahabzade hormoz mehrani -
Open Access Article
132 - Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies
Siyamak Azadi farshid namamian Fakhraddin Maroofi Alireza moradi -
Open Access Article
133 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
Ali Valipour Mahmoud Noraei Kamyar Kavosh -
Open Access Article
134 - Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park)
Hamid Kakaei Amer Dehghan Mahsa Fotoohi zadeh Alireza Asadzadeh Firoozabadi -
Open Access Article
135 - Providing a Conceptual Model for Sporting Events in Iran
Reyhaneh Naghshzan Khajouie Mehdi Salimi Rasool Nazari -
Open Access Article
136 - The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency
ali akbar zohrevand Majid Soleimani sirous ahmadi -
Open Access Article
137 - Identifying, ranking the factors affecting educational marketing in the units of Islamic Azad University of Tehran and presenting an appropriate model
Paria Mohammadiha Amir Hoseyn Mohammad Davoodi Maryam Mosleh -
Open Access Article
138 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
139 - Presentation and validation of brand-customer communication model in social networks
Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi -
Open Access Article
140 - Explanation the Model of Iranian Oil Products Export Performance
zahra mahdavi mohammad ali abdolvand K. Heidarzadeh m. khoun siavash -
Open Access Article
141 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki -
Open Access Article
142 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh -
Open Access Article
143 - Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad)
-Sayede Somayeh Ghorbi mohammad akbari mohamad ghasemi -
Open Access Article
144 - Influencing the Effect of Export Market Orientation on Export Performance: Mediating Role of Marketing Effectiveness and Marketing Capabilities (Case Study: Export Companies in Ahvaz)
Atefeh Bagheri kahyesh Ghasem Bakhshandeh -
Open Access Article
145 - Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty
Faezeh Rezaee K. Heidarzadeh -
Open Access Article
146 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
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Open Access Article
147 - Presenting a strategic model of marketing capacities and its impact on performance in order to develop open innovation in Khuzestan steel industry
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Open Access Article
148 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
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149 - University Entrepreneurial Marketing: Developing Model with a Mixed Approach
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150 - The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores
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Open Access Article
151 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
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Open Access Article
152 - Providing the Sales Model of New Products of the Country's tire Industry through Relational Marketing Methods
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Open Access Article
153 - Identifying and analyzing factors affecting the development of services with a sustainable marketing approach (case study: food industry retailers)
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Open Access Article
154 - Designing a Green Marketing Development Model for Organic Products
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Open Access Article
155 - Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern
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Open Access Article
156 - Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala)
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Open Access Article
157 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
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158 - Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking
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159 - Presenting Agricultural Marketing Model with Emphasis on Medicinal Herbs in Iran
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Open Access Article
160 - Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry
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Open Access Article
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162 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
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Open Access Article
165 - Presenting a Brand Development Model in Tourism of Natural Places
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Open Access Article
166 - The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components
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Open Access Article
167 - Presenting a Model for Sustainable Marketing Development Using Digital Marketing
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168 - Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality)
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Open Access Article
169 - Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory
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Open Access Article
170 - A Qualitative approach to Developing a content marketing model
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171 - Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach
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Open Access Article
172 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
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Open Access Article
173 - Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables
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Open Access Article
174 - Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory)
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Open Access Article
175 - The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth
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Open Access Article
176 - The Survey of Effect of Relationship Quality and Rapport on Word of Mouth
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Open Access Article
177 - Identification of Obstacles and limitations Implementing Relationship Marketing in the Public Sector Insurance Companies in Iran
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Open Access Article
178 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study
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Open Access Article
179 - Examine Method for Marketing in Insurance Company
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Open Access Article
180 - Examining the Match-up Effect in Co-marketing Alliance
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Open Access Article
181 - Review and Evaluate of Effective Factors on Marketing Management Absorb of Liquidity Techniques Using TOPSIS and AHP(Case Study:Tejarat Bank)
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Open Access Article
182 - Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods
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Open Access Article
183 - Determining of Influencing Factors for Identified Products Marketing (Case Study: Identified Egg in Tehran)
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Open Access Article
184 - Analyzing the Reasons for Unpopularity of ATM Cards and Introducing an Appropriate Framework to Iincrease the Use of These Cards
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Open Access Article
185 - The Effects of Marketing Mix on the Sale Increase of Light Starter Batteries (Case Study: City of Tehran)
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Open Access Article
186 - Recognition and Assessment of Effective Factors Regarding Marketing of Alloy Steel Industry in Iran
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Open Access Article
187 - Conceptualizing Entrepreneur’s Individual Role in Home Based Business Marketing
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188 - Surveying the Impact of Entrepreneurial Orientation and Marketing Information on the Performance of Small and Medium-Sized Enterprises of Markazi Province
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189 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
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190 - Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company)
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191 - Identification and Classification Tools Integrated Marketing Communications (IMC) in Food Industry by Using of the AHP-FUZZY Technique (Dina Food Industry)
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Open Access Article
192 - Study of the Effect of Internal Marketing on Market-Orientation and Service Organizations' Performance (Case Study: Branches of Refah Bank in City of Arak)
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Open Access Article
193 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
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Open Access Article
194 - The Study of Effect Marketing Strategies Alignment on Supply Chain and Organizational Performance (Case: Entekhab Industrial Group)
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195 - Evaluation of the Effective Factors on Relational Marketing in Mature Buyer – seller Relationships in Bahman Diesel Company
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Open Access Article
196 - Study Relationship between Usage Marketing Metrics from Innovation View and Achievement of Objective for Customer Relationship Management Based on Gartner’s Model in Isfahan Sepah Bank
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Open Access Article
197 - Give a Pattern for Designing Marketing Information System (MkIS) in Tehran Pegah Milk Factories
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Open Access Article
198 - Scale Survey of Internal Marketing and Effect on Quality Development of Service in Afshar Hospital
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Open Access Article
199 - A Study on the Effects of Traditional Political Marketing Tools on the Voters Behavior
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Open Access Article
200 - A Study of Effects of the Media Advertising as one of the Marketing Strategies on the Buyers’ Behavior in Car Industry
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Open Access Article
201 - Evaluation of the International Traffic Management Role in the Telecommunication Company of Iran and a Proposed Model for Optimizing Management Capabilities
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Open Access Article
202 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
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Open Access Article
203 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
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Open Access Article
204 - A New Framework For International Branding
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Open Access Article
205 - Contemporary Marketing in Iran Verification of Relationship Marketing Validity in Large Manufacturing Firms
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Open Access Article
206 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
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207 - A study of Matching between Marketing Problem Solving Modes and Marketing Management Support Systems in Systems Used by Auto Parts Manufacturers
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208 - Feasibility study of applying forgery and its provisions on new contracts
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Open Access Article
209 - The Effect of Relationship marketing on Firm-Investor Financial Performance in the Tehran stock Exchange Market
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Open Access Article
210 - برآورد ارزش اقتصادی گون سفید (Astragalus gossypinus) و گون زرد (Astragalus verus) در مقایسه با درآمد حاصل از علوفه مراتع در استان اصفهان
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211 - Identification of practical solutions to exploit the interactive marketing based on virtual space in the health tourism
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212 - Iranian Music Marketing in The Digital Era
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213 - Designing ethical marketing model in tourism industry(Shiraz)
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214 - Design the Pattern ‘Developing Of ExportingCultural Goods’
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Open Access Article
215 - Design of a Model for Cultural Marketing Management (CMM) with Cultural Development Approach (CDA)
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Open Access Article
216 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City)
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217 - The Effectiveness of Social Media Marketing Model with Combined Approach (Case Study: Tehran Milk Industry Experts and Policymakers)
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Open Access Article
218 - The Effect of Developed Social Support on Customer Satisfaction and Citizenship Behavior
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219 - Presenting an intellectual capital development model in network marketing using confirmatory factor analysis and ISM techniques
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220 - Provide a template to promote the sale of digital products with a social marketing approach
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Open Access Article
221 - Investigating and prioritizing social marketing factors affecting the promotion of digital product sales using the best-worst (BWM) technique.
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Open Access Article
222 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City)
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Open Access Article
223 - Providing a model to promote the sale of digital products with a social marketing approach
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Open Access Article
224 - The effect of ethical virtues of marketing on internet marketing and relational marketing in food customers of Kale city of Hamedan
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225 - The effective factors on marketing behavior of pomegranate growers in Tarom Township
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Open Access Article
226 - Estimating of market power and marketing margin in the Iranian horticultural products market using the non-structural approach of Lerner index (Case study of apple product)
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227 - Studying the Influencing Factors Affecting on Agricultural Business Marketing Innovation Clusters in Khuzestan Province
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228 - Strategies to Achieve Sustainable Aquaculture in Guilan Province with an Emphasis on Its Environmental Dimension
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Open Access Article
229 - Evaluation of Ecotourism Sustainability Marketing Strategies in Iran Free Zones: (A Case Study of Arvand Free Zone)
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230 - Identify the dimensions of marketing strategies in ecotourism in order to achieve sustainable economic, social and environmental development; Phenomenological research
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231 - Impact of environmental orientations on green marketing in the hotel industry (Case: Shiraz hotels)
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Open Access Article
232 - Identification and ranking of the marketing mix of services in the banking industry focusing on financial services & Investment using DEMATEL
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233 - Social media marketing and brand social identity focusing on customer engagement in the investment process
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234 - Identifying and Ranking Digital Marketing Factors in the Banking Industry: with an Emphasis on Financial and Investment Services (using Grounded Theory)
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235 - Designing a Business Marketing Model with a Social and Political Approach and Its Reporting Method
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236 - Presentation of Parsian Bank Brand Promotion Model Base on Grounded Theory with a Value Creation Approach
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Open Access Article
238 - Designing and explaining the integrated marketing communication model in the financial and economic growth of the tourism industry
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Open Access Article
239 - Assessing the various risks of the Iranian petrochemical industry
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Open Access Article
240 - Presenting a strategic model of marketing capacities and its impact on financial performance in order to develop investment in Khuzestan steel industry
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Open Access Article
241 - Designing a quality model of integrated marketing communications for specialized banks in Iran
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Open Access Article
242 - Desirable model for news marketing in financial markets
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243 - The Application of Downside Risk and Arbitrage Pricing Model in Risk Assessment (Financial Marketing Approach to Iran's Petrochemical Industry)
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Open Access Article
244 - Investigating the relationship between market orientation in order to create and develop new products on the company's financial performance (focusing on Iran Dairy Company (Pegah))
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Open Access Article
245 - Assessing the effects of board structure and diversity on the performance and capability of companies in Iran: A case study of marketing capability in companies listed on the Tehran Stock Exchange
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Open Access Article
246 - Design and validation of an integrated marketing communication model in Stock Exchange
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Open Access Article
247 - Financial Marketing
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Open Access Article
248 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
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250 - Electromagnetism-like algorithm for fuzzy flowshop batch processing machines scheduling to minimize total weighted earliness and tardiness
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251 - Interpretive Ranking of Marketing Functions for Sustainable Ecotourism in Free Zones of Iran
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Open Access Article
252 - بررسی رضایتمندی بازدیدکنندگان از عناصر آمیخته بازاریابی گردشگری برج میلاد
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253 - بررسی و تحلیل عوامل اثرگذار بر جذب گردشگران ورزشی به استان مازندران با تأکید بر بازاریابی گردشگری ورزشی
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Open Access Article
255 - Designing a marketing model in the community based on customer experience in nature tourism in Mazandaran province
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Open Access Article
256 - بررسی نگرشهای مصرف کنندگان نسبت به ارتباطات بازاریابی سبز در جامعه
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257 - Designing a marketing model in the community based on customer experience in nature tourism in Mazandaran province
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Open Access Article
258 - Identifying and prioritizing the barriers of using Instgaram for developing small businesses in Karaj
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Open Access Article
259 - Identifying the factors affecting the Brand Associations of Iranian Futsal Premier League clubs
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Open Access Article
260 - Designing a model for the development of sport for all with emphasis on social marketing dimensions
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Open Access Article
261 - An Overview of the Challenges and Perspectives of Women's Sports Participation with a Social Marketing Approach
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Open Access Article
262 - Designing a cultural marketing management model with the approach of supporting the production of domestic sports products and goods
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263 - Explaining the Assessment of Internal Marketing and Environmental Citizenship Behavior on the Development of Urban Tourism with the Mediating Role of Urban Branding
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264 - Factor Analysis of Factors Affecting the Improvement of Apple Marketing in West Azerbaijan Province
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Open Access Article
265 - The Role of Pink Marketing Mixed Elements in Women's Cosmetic Purchase Decision
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Open Access Article
266 - The Role of Women in Green Marketing
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Open Access Article
267 - The Woman Role in Job – producing
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Open Access Article
268 - Investigating the Factors Affecting the Success of Electronic Communication Management with Customers Considering the Mediator Effects of Customer Orientation
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Open Access Article
269 - Identifying antecedent and consequence of Market Orientation in the Dairy Industry (Case Study of Ramak Dairy Products Company)
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Open Access Article
270 - Designing a green marketing process model in the pharmaceutical industry
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Open Access Article
271 - Designing the Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
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Open Access Article
272 - peresenting an Appropriate Model for Effective Advertising in Companies with an Industrial Design Unit
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Open Access Article
273 - Presenting Content Marketing Model Based on Grounded Theory (Case Study: Fars Province Tourism Industry)
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274 - Identifying and Ranking Drivers of Integrated Marketing Communication, Based on the Combined approach of SWARA and gray ARAS
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275 - Identifying the categories affecting the green marketing of organic products and examining the relationship between these categories using the strategy of fundamental conceptualization theory (the case of study: Cinere Company in Kohgiluyeh and Boyer-Ahmad Provinces)
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276 - A Hybrid MCDM Model to Identify and Prioritize of Promotional Mix Tools in Plastic Industry
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277 - Combining Green Marketing and Industrial Clusters with Special Offer for Green Industrial Cluster to Exit from Environmental Crisis in Iran
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Open Access Article
278 - Developing a brand identity model for Iranian volleyball athletes
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Open Access Article
279 - E-commerce model design in sports services marketing
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Open Access Article
280 - The effect of motivational marketing on behavioral intentions through the attitude of football fans according to the moderating role of altruism
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Open Access Article
281 - Presenting the effectiveness model of aesthetics in sports spaces based on the will of the customer based on sensory marketing
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Open Access Article
282 - A review of research published in the international journal of Islamic Marketing
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283 - The Scientometric of Social Media Marketing Position in International Islamic Research
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Open Access Article
284 - Designing and Developing a Model of Halal Tourism Destination Love with a Sustainable Development Approach
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Open Access Article
285 - Examining e-commerce opportunities in Metaverse
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Open Access Article
286 - Examining the components of Islamic marketing based on the product dimension in electronic businesses from the customer's point of view
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287 - Creativity in Internal Marketing with Performance Improvement Approach (Case study: Water and Wastewater Company)
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Open Access Article
288 - Providing a Framework to Identify the Drivers Influencing the Future of Innovative Marketing in the Banking Industry with a Focus on Blockchain Technology
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Open Access Article
289 - Conceptualizing University Entrepreneurial Marketing by quantitative approach
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Open Access Article
290 - The Role of Marketing Innovation and Creative Advertising in Customer Purchase intention of Digikala Company
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Open Access Article
291 - Improving the Quality of Life Based on Social Marketing Components
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Open Access Article
292 - The Effect of the Rate of Sensing and Responding to the Technological Changes on Business Opportunity of Corporates
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410 - طراحی استراتژی های بازاریابی محصول کیوی جهت ورود به بازارهای بین المللی به روش گراندد تئوری و روش SWOT(مطالعه موردی: شرکت امین کاسپین شمال)
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411 - طراحی الگوی استراتژی های نوین بازاریابی محصولات جدید لبنی در ایران
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413 - طراحی مدل بازاریابی کارآفرینانه در صنایع خدماتی و تبدیلی
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Open Access Article
414 - مدل مسئولیت اجتماعی شرکتها در حوزه بازاریابی سبز با تاکید بر وابستگی به برند از دیدگاه مصرفکنندگان محصولات ارگانیک
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415 - ارزیابی مدلهای صادرات محصولات کشاورزی شمال زنجان
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Open Access Article
416 - Organizational Excellence Model by Examining the Effects of Human Resources Competencies in the Marketing of Educational Services
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Open Access Article
417 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store)
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418 - Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company
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Open Access Article
419 - Investigating the Effect of the Consumer's Perceived Value of Sustainable Marketing Features on the Willingness to Participate in Packaging Container Recycling
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420 - The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty
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Open Access Article
421 - Designing an Integrated Communication Model of Social Marketing in the Country's Tax Affairs Organization
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Open Access Article
422 - Investigating the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Green Marketing Strategy, Green Process and Green Product Labeling in Iran Air Company
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Open Access Article
423 - The Effect of Integrated Marketing Communication on Market and Financial Performance, Investigating the Mediating Role of Customer Performance
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Open Access Article
424 - Identifying the appropriate components of the mixed marketing model of Iranian public libraries
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Open Access Article
425 - The comparison of the use of 4c customer-oriented mixed marketing in public libraries of Kermanshah based on user’s views
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Open Access Article
426 - Identifying and Analyzing the Factors Affecting Content Marketing In The Foundation Of Public Libraries Of The Country
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Open Access Article
427 - Analyzing the influence of content marketing on the dynamic capabilities of organizations (Case study: Foundation of public libraries of Iran)
hasti sohrabi seyedali asghar razavi safiyeh tahmasebi limooni atefeh zarei -
Open Access Article
428 - Investigating the effective factors on the application of internet marketing dimensions from the point of view of managers and employees of Ramek Dairy Products Company
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Open Access Article
429 - The implementation of information marketing programs in Iranian National Library and offering a proposed model: a feasibility study
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Open Access Article
430 - Comparative Study of Qom’s Participative libraries and public Libraries affiliated to Foundation of Public libraries concerning the Application Level 4p Marketing Mix Style
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Open Access Article
431 - Evaluation of marketing mix in the websites of Humanities special libraries in Tehran
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Open Access Article
432 - Study of the amount of satisfaction for library services in Islamic Azad University, Science and Research branch with marketing approach
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Open Access Article
433 - بررسی تأثیر رفتار فرهنگ بازاریابی کشور میزبان بر سهام سرمایهگذاری مستقیم خارجی
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Open Access Article
434 - تأثیر پایشگری محیطی و برنامهریزی بازاریابی بر بهرهوری بازاریابی مقاصد گردشگری روستایی
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Open Access Article
435 - Presenting the model of development of marketing of agricultural products in Iran with the focus on medicinal plants Using the Grounded Theory Method and Model Validation
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Open Access Article
436 - Identify sports conditions despite e-commerce in the country's industry
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Open Access Article
437 - Prioritize the factors affecting the ambiguous marketing
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Open Access Article
438 - Factors affecting cause-related marketing (CRM) in sports producers
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Open Access Article
439 - the impact of marketing capabilities on the performance of companies in the manufacturing sector of Iran's sports industry
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Open Access Article
440 - The need for an outsourcing development of sports marketing activities in academic sport
رحیم شیرازی نژاد احمد ترک فر محمد صادق افروزه حمیدرضا صفری جعفرلو مریم قدسی -
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441 - Presenting a Paradigm Model of ambush marketing risk management in sporting events
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Open Access Article
442 - بازاریابی و نقش تبلیغات در صنعت ورزش
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Open Access Article
443 - The effect of internal marketing on the company's sales performance in the self-organization model
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Open Access Article
444 - Designing and evaluating a model for corporate social responsibility in the field of banking marketing with Meta- Synthesis approach
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Open Access Article
445 - Designing a marketing model in Iran's industry, mining and trade organization with a theme analysis approach
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Open Access Article
446 - The Impact of CRM (Customer Relationship Management) and RM (Relationship Marketing) on the Business Performance of Tehran Ansar Bank Branches
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Open Access Article
447 - Examining the role and position of corporate green innovation culture on market performance with emphasis on green marketing and product innovations. (Study case: Tehran Stock Exchange)
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448 - Price Transmission Mechanism and its Impact on Marketing Margins of south Fish of Iran
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449 - Financial implications of marketing model on sales improvement (Case study: herbal pharmaceutical companies)
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450 - Designing a Model for Explaining Competitive Tejarat Bank
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451 - Providing marketing model in recession conditions
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Open Access Article
452 - مزیت رقابتی داده کاوی در بانکداری الکترونیکی در برابر نااطمینانیهای اقتصادی
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Open Access Article
453 - Developing a conceptual framework for the use of digital marketing in the capital market based on theories of planned behavior and technology acceptance Case study: stock brokerage companies in Tehran
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454 - Designing and Testing the City Branding Model (Case Study: Guilan Province)
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455 - Ranking of Environmental Problems and Obstacles in the Field of Domestic Goods Marketing Management with a Resistance Economy Approach Using the AHP Method
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Open Access Article
456 - Designing an Emotional Marketing Model with Emotional Approach in orde to Implemnt Goog Governance: Case Study of Bank Sepah Customers in North of Tehran
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Open Access Article
457 - Measuring the quality of customer relationship management for the development of digital marketing strategies in Shahr Bank
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Open Access Article
458 - عارضه یابی نتایج عملکرد شرکت رادیاتور ایران از منظر مشتری( مطالعه موردی در شرکت رادیاتور ایران)
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459 - بررسی نقش وسایل ارتباط جمعی (نشریات، رادیو و تلویزیون) در اشاعه فرهنگ ورزش همگانی
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460 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
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461 - Designing an Integrated Development Model to Evaluate the Marketing Capabilities Criteria in Tejarat Bank: Explain the Resource-Based View
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462 - Designing a process model for Content Marketing aimed at strengthening the intention to buy customers of the retail industry focusing on social media
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463 - Designing and providing marketing services for Sepah Bank in the banking industry
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464 - Identifying the Resilient Economy Components Affecting Strategic Marketing in the Hotel Industry
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Open Access Article
465 - Explaining and Prioritizing Effective Advertising Factors Using Fuzzy Hierarchy (FAHP)
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Open Access Article
466 - Investigation and Identification the action factors for developing the Blue Ocean Strategy in Iran's distribution Industry, Using Marketing Mix of Service (8P) and , Four Actions Framework
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467 - Design and presentation of brand personality marketing model to enhance customer loyalty
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468 - Introverted and extroverted marketing model in digital marketing based on Grounded theory
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Open Access Article
469 - Presenting a conceptual model of corporate banking in specialized banks
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Open Access Article
470 - Preparation Of Electronic Marketing Implementation Model In The Field Of Sports Marketing
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Open Access Article
471 - Investigating the effect of moderator variable on managerial ethical activities on altruistic marketing in Islamic business
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Open Access Article
472 - Designing Model Internal Marketing with Entrepreneurial Orientation Approach to the Development of Start-up Business Economics(Mixed paradigm)
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Open Access Article
473 - Agility in marketing capabilities, design and prioritization of criteria - studied health tourism
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Open Access Article
474 - Formulating and Designing a Model of Antecedents and Interveners of Interactive Two-Way Sense-Centric Marketing with Mixed Method
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Open Access Article
475 - Designing a social media marketing model for chain stores based on brand equity from a consumer perspective
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Open Access Article
476 - The Effect of Ethical Marketing on Brand Credit: Mediating a Service Recovery Strategy
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Open Access Article
477 - Designing a Financial Services Marketing Model in the Brokerages of the Stock Exchange Organizations
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Open Access Article
478 - The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores)
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Open Access Article
479 - The effect of innovation capability and organization marketing capacity on export marketing performance
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Open Access Article
480 - Investigation Effect Perceived Value on Word-of-Mouth With the Role Mediation Customer Satisfaction (Case of : Consumers of Pars Khazar Home Appliances Products)
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Open Access Article
481 - Interpretive structural computational model (ISM) for identifying and classifying internal marketing management indicators
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Open Access Article
482 - The factors Influencing Consumption of Art Films
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Open Access Article
483 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
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Open Access Article
484 - Investigating the role of social media marketing on value creation and its effect on customer behavior in public health centers in Tehran
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Open Access Article
485 - Exploratory Factor Analysis and Confirmatory Factor Analysis of Marketing Capabilities of Bank Melli Iran Brand in Tehran Province
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Open Access Article
486 - Investigating the effect of organizational capabilities on competitive performance with the mediating role of organizational agility
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Open Access Article
487 - Innestigating the Impact of Ethnic Food, Ethnic Marketing and Culturalization on Foreign Totrism With the role of ethnic mediator
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Open Access Article
488 - Designing Internal Marketing Model with Entrepreneurial Approach in Start - up Businesses using Grounded Theory
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Open Access Article
489 - Presenting the model of consumer behavior with emphasizing on inbound & outbound marketing. (Case Study: Consumers of Fast-moving consumer goods in Tehran)
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Open Access Article
490 - Digital Marketing Validation Based on Marketing Intelligence in Isaco
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Open Access Article
491 - Design and explanation of social media-based banking services marketing model
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Open Access Article
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Open Access Article
493 - Presenting the model of B2B content marketing in line with the firm's competitiveness objectives
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Open Access Article
494 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
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Open Access Article
495 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
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Open Access Article
496 - Provide a model of strategic marketing capabilities based on competitive advantage in the banking industry based on the foundation data approach
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Open Access Article
497 - Designing an Export Marketing Model Considering the Consumer Behavior of Food Products (Case Study: Nuts and Nuts)
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Open Access Article
498 - Presenting Halal Tourism Marketing Model in Middle East (Case Study: Kish Island) with qualitative approach
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Open Access Article
499 - Conceptual framework of export marketing capabilities based on competitive advantage
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Open Access Article
500 - Behavior model of customers of luxury goods in the gold market: a qualitative study
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Open Access Article
501 - Designing and Explaining the Cause-related marketing Model in the Dairy Foods industry
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Open Access Article
502 - Presenting a quantitative model for evaluating the effectiveness of virtual courses of in-service training for employees with an entrepreneurial marketing approach (Study case: Tejarat Bank)
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Open Access Article
503 - Designing an Online Advertising Model with an GIF Marketing Approach in Iran’s Tourism Hubs
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Open Access Article
504 - Identification of effective factors on green marketing using the grounded theory method in the hotel industry
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Open Access Article
505 - طراحی مدل قابلیت های بازاریابی برون گرا به منظور بهبود عملکرد بانکهای دولتی
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506 - Presenting the integrated marketing mix model of Naft Behran Company with emphasis on IMM industrial customer behavior
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Open Access Article
507 - Designing and Explaining the Marketing Intelligence Model based on the New Product Development in Iran's Automotive Industry
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Open Access Article
508 - Investigating the effect of organizational culture and dynamic capabilities on organizational performance with regard to the role of e-commerce acceptance
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Open Access Article
509 - Development and explanation of dimensions of social media marketing persuasive messages on customers' purchase intention
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Open Access Article
510 - Presenting the digital marketing development model in the trade-business sector based on the analysis of obstacles and inhibiting factors of industrial companies
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Open Access Article
511 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
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512 - تعیین ارتباط بین تصویر ذهنی از فروشگاه، رضایت مصرف کننده از خرده فروشی بر تبلیغات شفاهی مثبت(مطالعه موردی: مشتریان فروشگاه های شهروند)
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Open Access Article
513 - مطالعه نقش اعضای خانواده در تصمیمگیری برای خرید کالاهای مصرفی با دوام
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514 - تحلیل نقش مؤلفههای کانالهای توزیع در ارتقای وفاداری مشتریان
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Open Access Article
515 - شناخت رابطه ی ابعاد هوش رقابتی و اثربخشی فعالیت های بازاریابی
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516 - بررسی و رتبه بندی عوامل مؤثر بر رضایتمندی مشتریان بانک شهر از ارائه خدمات و رابطه آن با وفاداری به برند (مورد مطالعه: شعب بانک شهر در تهران)
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517 - طراحی مدل بازاریابی پزشکی با استفاده ازروش تحلیل مضمون
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518 - شناسایی و اولویتبندی عوامل اثربخشی تارنمای شرکتهای خدمات بازاریابی
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519 - بررسی تاثیر بازاریابی داخلی بر میل به ماندگاری کارکنان در سازمانها و ادارات دولتی ( مطالعه موردی شهرستان ایلام)
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520 - مدل سنجش تاثیر مولفههای منتخب بازاریابی، بر ارزش ویژه برند
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521 - بررسی عوامل مؤثر بر وفاداری مشتریان به مجتمعهای تجاری
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522 - مدل سنجش فرآیند مدیریت دانش بازاریابی : رویکرد آمیخته
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523 - شناسایی و اولویتبندی عوامل موثر بر موفقیت بازاریابی اینترنتی بینالمللی شرکتهای صادراتی ایران
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524 - بررسی رابطه بین هوش رقابتی با عملکرد بازاریابی در بانک اقتصاد نوین
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525 - بررسی وضعیت کانال های بازاریابی در صنعت بیمه با به کارگیری تکنیک های ANP و DEA
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526 - بررسی و ارزیابی عوامل مؤثر بر بازاریابی صنعت آلومینیوم در شرکت آلومینیوم ایران
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527 - بررسی تأثیرات بازاریابی اخلاقی بر ترجیحات مشتریان در انتخاب بانک ملت و اثر این انتخاب بر سهم بازار بانک ملت
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528 - ارائه مدل بازاریابی احکام اسلامی مبتنی بر اصول بازاریابی اجتماعی: رویکرد نظریه داده بنیاد
عباس صالح اردستانی محمدرضا صادقی مقدم سید یاسر مهدی ابوترابی فرد -
Open Access Article
529 - نقش استقرار مدیریت ارتباط الکترونیکی با مشتری در موفقیتهای درونی و بیرونی سازمان
بهرام خیری محمدجواد نائیجی -
Open Access Article
530 - تعیین استراتژی بهینه بازاریابی در صنعت بانکی با رویکرد ترکیبی ANP و TOPSIS (مورد مطالعه: بانک صادرات)
سید کامران نوربخش رضا مداین -
Open Access Article
531 - تأثیر آمیزه بازاریابی پایداری بر موفقیت بازاریابی پایداری
بهرام خیری وحیدرضا میرابی سید ایمان موسویان -
Open Access Article
532 - عوامل فردی و مدیریتی مؤثر بر تلاس رفتاری نیروی فروش
حسین صفرزاده مینا مصدر -
Open Access Article
533 - تأثیر عوامل بازاریابی داخلی و کیفیت ارائه خدمات
هرمز مهرانی حمیدرضا سعیدنیا -
Open Access Article
534 - تاثیر دین در تحقق بازاریابی سبز
ناصر یزدانی فاطمه گلی -
Open Access Article
535 - تأثیر هوش هیجانی کارکنان بر اثربخشی بازاریابی
حسین صفرزاده کامل کمالی نازنین بنکدار مازندرانی -
Open Access Article
536 - تاثیر بکارگیری تحلیل های مبتنی بر وب بر سنجش عملکرد و بهینه سازی بازاریابی دیجیتال (مطالعه موردی: شرکت های دیجیتال محور در تهران)
مجید فانی سید مهدی جلالی شادان وهاب زاده -
Open Access Article
537 - بررسی تأثیر کیفیت خدمات بر تصویر برند با نقش میانجی بازاریابی رابطه ای، ارزش ادراک شده برند و وفاداری به برند (مورد مطالعه ای: شرکت های ارائه دهنده خدمات اینترنتی و ارتباطی شهر خرم آباد)
نجم الدین موسوی راضیه فعلی محمد بوعذار -
Open Access Article
538 - Investigating the environmental factors affecting the ethical marketing system based on the Pierce and Robinson model based on the Islamic-Iranian approach with emphasis on the food industry
Fatemeh noorshargh Hasan Esmailpour Hossein Safarzadeh Behrooz Ghasemi -
Open Access Article
539 - بررسی دیدگاه حسابرسان درباره فعالیتهای بازاریابی
نفیسه شجاع بهمن بنی مهد حمیدرضا وکیلی فرد -
Open Access Article
540 - رابطه بین عوامل اجتماعی- جمعیتی و محرکهای غذایی جوانان مطابق با رویکرد بازاریابی اجتماعی
dr.kambiz shahrodi amir rokn sharifi mojtaba rezamahdi -
Open Access Article
541 - The role of the media in designing an integrated communication model in changing the behavior of consumers of cultural and artistic goods and services with the foundation's data approach
Ali Mollaahmadi vahidreza mirabi Ismail hasanpour qorqchi -
Open Access Article
542 - Explain the views of financial market and media experts on the role of news marketing in the development of financial markets
sara aliyari Seyed Reza NaghibulSadat Hamidreza Hosseini Dana Bibisadat miresmaili -
Open Access Article
543 - Designing a digital marketing model in the field of capital market : A qualitative study Case study: Brokerage companies
Mostafa Hoseinzadeh shadan vahabzadeh Monshi Hamed Abasi nami HOrmoz Mehrani Abolfazl Shahrabadi -
Open Access Article
544 - Investigation of the financial marketing model of Melli Bank of Iran with emphasis on customer segmentation
mahdi dadras sina nematizadeh azam rahiminik -
Open Access Article
545 - Designing a framework for marketing capacities to achieve financial benefits in companies affiliated to steel industries admitted to the stock exchange.
leila Andervazh -
Open Access Article
546 - To Compare the Ranking of Brokerage Firms Based on Relationship Marketing and the Ranking Conducted by the Securities and Exchange Organization (SEO) (An integrated approach of RM and fuzzy MADM)
Mostafa Ghazizadeh Saeed Safari Ebrahim Mohammadi Mehdi Samizadeh -
Open Access Article
547 - Presentation of Kobanking Model in the Integration of Banks and Institutions with a Marketing Approach (Case Study of Gwain Bank)
Hamidreza Ramezani parviz saeedi Amir Ghafourian shagerdi sayyedmohammadreza hosseini -
Open Access Article
548 - Place Marketing through Urban Entrepreneurship Approach (Case Study: Rasht Historic Cultural Axiom)
Vahid Feizkhah Behzad Malekpour Asl -
Open Access Article
549 - Investigation the Impact of Organizational Excellence Model on Effective Marketing in Azad University
Nassim Heidari Vahidreza Mirabi -
Open Access Article
550 - Designing a Model for the Sale of New Goods through One-to-One Marketing Method (Case Study: Country Tire Industry)
Masaud Safizade Afsaneh ZamaniMoghadam Abbas Toloie Ashlaghi, -
Open Access Article
551 - Designing a Model for the Role of Women in the Family Purchasing Decision-Making Process Considering the Impact of Viral Marketing (Case Study of Women in Tabriz)
Aliakbar peyvasteh Alii Gorbani Elnaz Hazem -
Open Access Article
552 - Investigating the Impact of Sustainable Economics Dimensions on Marketing Performance of Tourism Industry
Siavash Mirzaei Milani hossein Boudaghi Khajeh Nobar -
Open Access Article
553 - Studying Effects of Using Green Marketing Strategy on Customers Preference in Buying and Consumers Loyalty to Green Home Appliance Brand.
ali Yavari jafar beykzad -
Open Access Article
554 - Designing a Model for the Role of Women in the Family Purchasing Decision-Making Process Considering the Impact of Viral Marketing (Case Study: Women in Tabriz)
Aliakbar peyvasteh Alii Gorbani Elnaz Hazem -
Open Access Article
555 - The Effect of Marketing Mix to Attract Loyal Customer، s to Help Customer Relationship Management System (CRM) (Case study: Kosar Credit Financial Institution)
Rasoul Salmasi Jafar Sadegh Feizi -
Open Access Article
556 - The Effects of Environmental Factors on Green Marketing Performance (Case Study: Shirin Asal Company)
reza rostamzadeh asghar alimohammadi siyaban -
Open Access Article
557 - Evaluating Marketing Capabilities Effects on Firm Performance: The Moderating Role of Organizational Power (Case Study: Maral Industry Company of Urmia)
mohammad taghizadeh -
Open Access Article
558 - Investigating the strategies of attracting customers in the banking industry based on marketing mixes and choosing the best scenario
Hosein Zamani noghabi Amirhosein Okhravi -
Open Access Article
559 - Identification of Factors Influencing the Implementation of Marketing Strategies Using Force Field Analysis
tahmores hasangholi pour Mohammad Ali Shahhoseini Zohreh Dehdashti Shahrokh ghasem jokar -
Open Access Article
560 - Identifying and Prioritizing the Components of Improving Students' Media Literacy in Cyberspace Based on Social Marketing Mix Model
Reza Baniasad saeed movahednasab Mahdi Bagheri maybodi -
Open Access Article
561 - The Strategic Marketing Model Based on the Suggested Values of Mobile Religious Applications
Zohreh dehdashti shahrokh vahid khashei Soroush Ghazinoori amir aslani afrashteh -
Open Access Article
562 - Provide a Strategic Model based on Machine Learning Approach to Automatically Opinion Assessment and Explore Product Information in Digital Marketing
Alireza AshouriRoudposhti hormoz mehrani Karim Hamdi -
Open Access Article
563 - Analysis of the Effect of Social Media Strategy on Social Media Marketing Strategy and Organizational Performance of Chain Supermarkets
abolfazl danaei moslem moeen -
Open Access Article
564 - Designing and Formulating Strategic and Marketing Strategies of Sepah Bank with a View to the Future
hosein Adelkhani farideh hagh shenas kashani -
Open Access Article
565 - Strategic Decision Model for Prioritizing the Effective Factors of Marketing Mix of Life Insurance Services and Investment Using the Results of AHP Hierarchical Analysis Process Technique
amin abbasi mohammad lashgari -
Open Access Article
566 - Investigating the Components of Digital Marketing from the Perspective of Tourism Industry Development (Case Study: Kish Island Hotels)
zahra tahmasebpour ALIAKBAR FARHANGI Abdollah Naami FARZAD ASAYESH -
Open Access Article
567 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients
hosain vazifehdost hosein khajehnobar maryam abdoli -
Open Access Article
568 - Provide a Web-Based Analysis Model for Measuring the Performance and Marketing Optimization of Digital-Centric Companies
majid fani Mehdi Jalali Shadan Vahabzadeh -
Open Access Article
569 - ...
Peyman Jahanshahi Amir Rahimpour behzad shahrabi -
Open Access Article
570 - Evaluation of rainbow trout market power in Iran
Yaqoob Zeratkish Zeynab Omidavar -
Open Access Article
571 - طراحی برنامه استراتژیک بازاریابی فدراسیون کشتی بر اساس تحلیل SWOT با استفاده از ماتریس QSPM
علی خادمی نیما ماجدی مهدی نادری نسب -
Open Access Article
572 - روابط ساختاری هویت برند با رضایتمندی و وفاداری تماشاگران فوتبال شهرتبریز
وحید سرتیپی علی محمد صفانیا زهرا نوبخت رمضانی -
Open Access Article
573 - Developing the Model of the Role of Communication Marketing on the Brand Love of Iran Futsal Premier League Fans (Case Study: Mashhad Farsh Ara Sport Cultural Club
کیانوش شجیع سید مرتضی عظیم زاده فرشته ادیب روشن رضا حیدری -
Open Access Article
574 - شناسایی مولفه های بازاریابی ورزش دانش آموزی و طراحی مدل به روش ساختاری تفسیری
حسن دوست محمدی محمدرضا اسماعیل زاده قندهاری حسن فهیم دوین حسین پیمانی زاد -
Open Access Article
575 - ارتباط علی بازاریابی عصبی بر رفتار مصرف کننده ورزشی با میانجگری بازاریابی رابطه مند درباشگاه های ورزشی شمالغرب کشور
حسین میکائیلی مهوش نوربخش مهدی کهندل -
Open Access Article
576 - تبیین نقش شاخص های بازاریابی در توسعه صنعت گردشگری ورزشی استان آذربایجان غربی
محمد امین صیادی میترا محمدی سوران بهرامی مهرداد محرم زاده -
Open Access Article
577 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing
sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi -
Open Access Article
578 - Identifying the Effective Factors on the Management of Iranian Basketball Club Fans
ahmad mosalman nasrola mohammadi Farshad Emami -
Open Access Article
579 - To Identify the Effective Factors of Managing the Development of Sports Tourism with the Approach of Beach Sports in Hormozgan Province
firoozeh rezaei hamidreza saybani mehdi savadi -
Open Access Article
580 - Strategic themes of branding in sports
Rasool Nazari -
Open Access Article
581 - Designing a Success Model for the Karate Federation Based on the Sports Marketing Model
amirali keshmiri homa dorodi -
Open Access Article
582 - Presenting an Electronic Marketing Model in the Production Sector of Iran's Sports Industry
mostafa fallahi mehdi kohandel seyedneamat khalilfeh Mahvash Noorbakhsh -
Open Access Article
583 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi -
Open Access Article
584 - Production and marketing challenges nomadic city of Kermanshah
SARA Haji Aliany Aliasghar Mirakzadeh Amirhossein Ali Beygi -
Open Access Article
585 - Designing a beauty and fashion consumer buying behavior model using digital marketing Based on a hybrid approach
Somayeh Hozouri mohamadali abdolvand Kambiz Heidarzadeh Mohsen Khounsiavash -
Open Access Article
586 - Analysis of neuromarketing and its effect on the activity of brain waves of sports goods customers
Abas Nghizadeh Baghi فرزاد نوبخت نسرین عزیزیان کهن Akbar مهدوی Alireza Esfandiyari -
Open Access Article
587 - Investigating the relationship between the Policy of Marketing Analysis Capability of Goods and Services and Creating a Sustainable Competitive Advantage based on the of Artificial Intelligence Adoption in Manufacturing Companies
Vahid Araei Hossein Eslami Mofid Abadi -
Open Access Article
588 - Relationship between strategic orientation and loyal customers emphasizing marketing capability
Mahdi Abdolazimi Heris hosseyn rahimi kalvar fatemeh hosenzadeh jenagurd -
Open Access Article
589 - The effect of marketing capabilities on export risk performance with the mediating role of competitive strategy and marketing communications
Mohsen Nazem Bokaei Mohaddaseh Ashrafian Rahaghi -
Open Access Article
590 - Identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
591 - عوامل موثر بر پذیرش تبلیغات شفاهی آنلاین و انتقال آن در بین کاربران
شهلا سهرابی محبوبه قویدست کوهپایه -
Open Access Article
592 - Planing of marketing strategy management of SETARE IRAN company ( exclusive representative of Mercedes-Benz passenger cars in Iran )
Hasan Mehrmanesh allahyar ghasemi -
Open Access Article
593 - The effect of viral, sensory and direct marketing on brand revival (case study of Arj Co.)
somayeh mazlumzade farideh hagh shenase ashani -
Open Access Article
594 - Predicting entrepreneurial marketing through strategic planning (including case study)
Jalal Abdi Saeed Safariyan Reza Usefi mohamad Taghipour -
Open Access Article
595 - Providing a supply chain logistics dynamic model based on the Internet of Things with an emphasis on online marketing
mohammad hossein roshanzamir mohammadali keramati Safiyeh Mehrinejhad Azadeh Mehrani -
Open Access Article
596 - interactive marketing model based on the national system of innovation in industrial tools
Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani -
Open Access Article
597 - Investigating the Effect of Strategic Orientations and Performance Regarding the Mediating Role of Marketing Abilities (Case Study: Tejarat Bank Branches in Kerman)
علیرضا ابراهیمی -
Open Access Article
598 - A revolution in insurance marketing innovation: sustainable marketing with an artificial intelligence approach
elnaz allaf jafari Alireza Rousta farzad asayesh Mahmoud Ahmadi Sharif -
Open Access Article
599 - توسعه راهبردهای آمیخته بازاریابی اجتماعی برای ترغیب مردم به وقف در بخش آموزش عالی: رویکرد نظریه برخاسته از داده ها
Mehrshad Moghaddamnejad zahra sadeghi araei -
Open Access Article
600 - طراحی الگوی مدیریت ارتباط با مشتری در شبکههای اجتماعی مجازی مبتنی بر بازاریابی سببی
ali reza salehi hossine vazifeh dust parviz saeedi Abdolaziz Paghghe -
Open Access Article
601 - A Neural Marketing Model for Green Electronic Services of Saderat Bank
soudabeh Bahadori far Vahid Sanavi Grosian الهه معصومی Mehdi Mehdi Naimi Nezamabad -
Open Access Article
602 - Data Analysis of Marketing Companies using Improved K-Means Clustering and LRFMM2 Model
Atieh Mirzaei zahra rezaei -
Open Access Article
603 - The impact of international marketing capabilities on the export performance of knowledge-based companies; Investigating the moderating role of industry type and company size (case of study: Khorasan science and technology park export companies)
HOOMAN JABBARI Omid Behboodi Seyed moteza Ghayour -
Open Access Article
604 - Investigation of marketing issues of pistachio product (case study of Sirjan city)
عباس Parvar -
Open Access Article
605 - Analysis of farmers and expert’s point of view on the role of extention in Persian melon marketing in Garmsar
Mohammad Sadeg Sabouri Seyyed Jamal Farajollah Hoseini Amir Hossein Chizari Ali Reza Iranbakhsh -
Open Access Article
606 - Designing a model for the quality dimensions of marketing management consulting services with classical grounded theory
YAGHOUB SALIMPOUR Naser Azad Abdollah Naami Leila Karimian -
Open Access Article
607 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
Mahmoud Ahmadi Sharif jahed sadani -
Open Access Article
608 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran)
مسعود صمدزاده Setareh Akhavan -
Open Access Article
609 - Investigating the impact of online marketing capabilities on international performance, with the mediating role of market-oriented orientation and market leader orientation in small and medium-sized e-commerce companies (case study: small and medium
هادی ابوالفتحی Seyedeh Sakine Montazeri -
Open Access Article
610 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company)
Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi -
Open Access Article
611 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari -
Open Access Article
612 - The Effect of Marketing, Advertising and Information Technology on Customer Attraction Considering the Mediating Role of Business Strategy (Case Study: Razi Insurance in Chaharmahal and Bakhtiari Province)
zahra dashtlaali Ayatollah Mohammadi -
Open Access Article
613 - Investigating the effective factors on agile digital marketing in the banking industry using cognitive mapping
jalal salehi Ali Hoseinzadeh hadi bastam -
Open Access Article
614 - Marketing planning model strategies in controlling the operation of cinema situations in Iran
galia heidarian esmaeil hassanpour ghroghchi vahid mokizadeh mohamad ghafournia -
Open Access Article
615 - بررسی اثرات تفکر استراتژیک و یادگیری سازمانی بر عملکرد بازاریابی شرکت (مطالعه موردی: شرکت لبنی کاله)
آرزو احمدی دانیالی آناهیتا محمدی کلخوران مجید احمدی -
Open Access Article
616 - A digital marketing model based on electronic advertising
Ehsan Saliminia Musa Rezvani Chaman Zamin Marzyeh Zendehdel -
Open Access Article
617 - Identifying and evaluating the strategic marketing model of the second brand in All Sport sports chain stores with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
618 - Designing a Sustainable Marketing Model with an Emphasis on Sustainable Development in Iran's Banking Industry
Reza Anoushehi محمدرضا کریمی علویجه Nader Gharib Navaz Elham Faridchehr -
Open Access Article
619 - Exploring the Central Role of Marketing in the Tourism Industry of Tehran
abas asadi -
Open Access Article
620 - Improving the quality of life based on social marketing components
Sadegheh Aeinehvand ali delavar Afsaneh Mozafari Nasim Majidi Ghahroodi -
Open Access Article
621 - Providing a framework for customer knowledge management with a digital marketing approach in the banking system emphasis on customer satisfaction
Mahmoud Jafari Dehkordi Mahmood Ahmadi Sharif Mehran Keshtkar Haranki -
Open Access Article
622 - Explain the effects of tourists’ Satisfaction in nautical tourism marketing (Case Study: Coastal areas of Golestan province)
Seyed Hasan Motiei Langeroudi Sajad Ferdowsi Hamid Reza Shahmohammadi -
Open Access Article
623 - Identification of effective factors on tourism marketing and providing an appropriate model for ecotourism and rural tourism (Case study: Hormozgan province)
foujan amiri serajedin mohebi mohammad hossein ranjbar mehdi bagheri -
Open Access Article
624 - Designing a City branding model with a tourism development approach in Shiraz
saeid saeida ardekani fatemeh ghanbari mohammad reza rezaaei Alireza Rajabipoor Meybodi -
Open Access Article
625 - Regional marketing strategy based on cultural intelligence among businessmen and managers of Fars, Hormozgan , Bushehr, Isfahan and Tehran provinces.
mohammad reza dezhkam serajeddin mohebi hassan biabani -
Open Access Article
626 - ارزیابی و رتبه بندی مؤلفه های مؤثر در بازاریابی توریسم روستایی با آمیخته بازاریابی (P7) (نمونه موردی: شهرستانهای آمل، بابل، بابلسر و ساری)
حمید برقی زینب کاظمی فرشاد سوری سمانه مسیبی -
Open Access Article
627 - Walnut Marketing Margins in Hamedan Province: Case Study of Tuyserkan
رضا Salehi مهدی Nadaf -
Open Access Article
628 - Analysis of Price Transmission in Market of Marine and Farmed fish in North of Iran
مهدی Saravani a.a Keykhah -
Open Access Article
629 - Investigate the effects seasonal offerings and grading on characteristics of marketing of agricultural products (Case Study Mazandaran Province's Citrus)
majid MOHAMMADI hamed rafiee -
Open Access Article
630 - Management Strategies for Production, Processing and Marketing of Saffron in Khorasan Razavi
فاطمه Pirmalek A.R Karbasi محمد Ghorbani فاطمه Rastegaripour -
Open Access Article
631 - Presentation of Social Media Based Marketing Model in Iranian Food Products and Organic Drinks Industry Using theme Analysis
Asadolah Gholampour Abdollah Naami Asghar Moshabaki -
Open Access Article
632 - Study of broiler market structure at the producer and wholesale levels: A case study of Fars province
Roham Rahmani -
Open Access Article
633 - Providing an intelligent marketing model of the investment company gostaresh paya sanat sina
mohammad abolmasum asghar moshabaki esfhani Abdollah Naami -
Open Access Article
634 - Investigating the consumers’ preference and behavior for dairy products based on the nested structure in Sari, Iran
Seyed Mojtaba Mojaverian HAMID AMIRNEJAD Sina Ahmadi Kaliji -
Open Access Article
635 - Formation and Development of Agricultural Value Chains: A Practical Solution for Enhancing Efficiency of Agricultural Products Markets
Behrooz Hassanpour -
Open Access Article
636 - Market Power Factors Analysis of Vegetable Supply Chain Actors: A Case Study in Tehran
mohammad reza nazari milad aminizade seyed ali darijani seyed mehdi mir -
Open Access Article
637 - Study of Almond Marketing and Comparative Advantage in Yazd Province
J. Salem E. Zare -
Open Access Article
638 - Study of Kabkab Dates Domestic Marketing In Kazeroon Region
M. Estakhr A. Esmaeili -
Open Access Article
639 - Study of Marketing and Export Problems of Dates in Khozestan Province
S. karimifard A. Abdshhi R. Moghaddasi -
Open Access Article
640 - Examination of hen meat marketing margin using of rational expectations hypothesis
R. Heidari kamalabadi N. Shahnoushi -
Open Access Article
641 - Evaluation of Urban Tourism Marketing Development (Case Study: Sanandaj City)
Hamid Eskandari Bakhtyar ezatpanah Karim Hosainzadeh Dalir -
Open Access Article
642 - تحلیلی بر نقش تصویر برند بر توسعه گردشگری شهری مطالعه موردی: کلان شهر تبریز
رحیم حیدری چیانه ناصر صنوبر حسین سعدلونیا -
Open Access Article
643 - The Analysis and prioritization of marketing mix components in the tourism development (Case study: Shiraz metropolis)
saeed reza akbarian ronizi ebrahim rastegar -
Open Access Article
644 - Presenting a geomarketing development model based on the development of urban tourism infrastructure tehran
Mohammad sabet eghlidi Vahidreza Mirabi behroz ghasemi seyed kamran norbakhsh -
Open Access Article
645 - Evaluating the Effect of Religiosity and Awareness of Fashion on the Intention to Purchase Hijab Products of Women in the Iranian Society
Majid Ahmadi Aalireza Rousta Zahra Gharedaghi -
Open Access Article
646 - Application of Data Envelopment Analysis in order to Identify Indicators and Rank Network Marketing Companies
hamzeh karimi sahar shabani chafjiri -
Open Access Article
647 - The Effect of Marketing Costs, Bank Concentration and Competitiveness on Banking Stability: The Case of Selected Oil Exporting Countries
mohamad kamal mazhar al yaser hosein sharifi renani ghasan taregh zaher almamori mostafa rajabi -
Open Access Article
648 - Investigating the impact of business, information technology and marketing strategies on world-class organization performance; Study case: Golrang Company
Maryam Zeini faghlu Hasan Farsijani -
Open Access Article
649 - بررسی و رتبه بندی نقش عناصر آمیخته بازاریابی در رضایت مندی مصرف کنندگان ماهی پرورشی در شهرستان خرمشهر
Mahdi Nadaf Reyhaneh Gaskari Mostafa Zamani
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