Studying Effects of Using Green Marketing Strategy on Customers Preference in Buying and Consumers Loyalty to Green Home Appliance Brand.

Subject Areas : Biannual Journal of Value Chain Management

ali Yavari ¹ , jafar beykzad ²

1 - Departman of business Management of ajabshir azad univercity
2 - Assistant Professor, Department of Management, Public Administration, Islamic Azad University, Bonab Branch, Iran.

Accepted : 2018-03-06 Published : 2018-02-20

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