-
Open Access Article
1 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
2 - The impact of social media marketing on customer participation in value creation in the Shoe and Leather Industry (case study: Novin charm Company)
sirous keshavarz mousa rahimi Fatemeh Amjadi -
Open Access Article
3 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidi -
Open Access Article
4 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
Reza Pourmohammad morad rezaei dizgah -
Open Access Article
5 - Identifying and prioritizing success factors in E-CRM using OPA (Case study: Parsian Insurance)
Mahnaz Zarei Mahbubeh Shojayi -
Open Access Article
6 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City"
morteza hazrati -
Open Access Article
7 - Meta-analysis of customer communication relationships with the satisfaction of users of sports facilities
kazem mehri mehrdad Rahimain alireza taherpour -
Open Access Article
8 - Providing a model for the market of selling new goods by one-to-one marketing method
AFSANEH ZAMANI MOGHADAM -
Open Access Article
9 - Strategic model of network communication development to attract customers in the banking industry with a jihadist approach
Hamid Salari Seyyed Mahmood Hashemi Alireza Rousta -
Open Access Article
10 - Developing and validating a marketing model for private higher education institutions: an integrated study
Roya Babaee Kasmaee Mohammd Ali Nadi -
Open Access Article
11 - Presentation of a combined data mining model using associative rules and clustering to identify the dominant patterns of customer behavior (Case study: Ansar Bank)
iman gharib Abbas Toloie Kambiz Heidarzadeh -
Open Access Article
12 - Provide Customer Relationship Management Model for Social Media-Based Businesses
Hossein Daneshmehr reza radfar Kambiz Heidarzadeh Hanzaee -
Open Access Article
13 - Prediction of Customer Satisfaction level in after-sales service in automotive industry- Dealers in Saipayadak Co.
Reyhaneh Varasteh Ahmad Ebrahimi -
Open Access Article
14 - Identifying effective strategic factors in the field of sales performance and the role of social media marketing with a future research approach
farid gharavi Hosein Vazifehdust Karimkarim Hamdi -
Open Access Article
15 - Identification and ranking measures affecting electronic shopping in Iran
Tahmoures Hassangholipour Seyed-Mohammad Hashemi-Njad Mohammad Javad Azizan Mohsen Seyghali -
Open Access Article
16 - Identification and ranking measures affecting electronic shopping in Iran
Tahmoures Hassangholipour Seyed-Mohammad Hashemi-Njad Mohammad Javad Azizan Mohsen Seyghali -
Open Access Article
17 - Designing and operating of BSC as a comprehensive system of performance assessment
R. Shabahang M. Ebrahimi -
Open Access Article
18 - Agile development banking and providing an instrument for Measuring organizational agility in Iranian state-own banks
Nasser Mirsepaci Shabnam Farshchi -
Open Access Article
19 - Evaluation of The Relationship Between Customer Loyalty And Relationship Selling in Industrial Markets
K. Heidarzadeh M. R. Ramezanighomi -
Open Access Article
20 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
K. Heidarzadeh S.M. Alvani K. Ghalandari -
Open Access Article
21 - Customer perceptions of e-service quality in online shopping
Housein Vazifehdust Donya eskandarnia -
Open Access Article
22 - The evaluation of relationship between customer value and customer relationship management performance
K. Heidarzadeh A. Zendehdel Ali Hossin Soltani -
Open Access Article
23 - Management of information technology to implement customer-oriented strategy
Ali Divandari -
Open Access Article
24 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
K. Heidarzadeh F. Ghafari S. Farzaneh -
Open Access Article
25 - Analysing the Market Orientation’s Effects on Economic Performance in Insurance Companies
M. A. Abdolvand, K. Heidarzadeh H. Manafi -
Open Access Article
26 - Management commissioning forgotten necessity in production and industrial organizations
I. Soltani H, Taghizadeh J. P, Anvarian -
Open Access Article
27 - Study and Effectiveness of Marketing Mix (Service) on Customer Relationship Management (Especial Ref. to Insurance Industry )
V. R. Mirabi -
Open Access Article
28 - Integrated banking model of Bank Melli Iran (BMI) based on the customer needs in company, private, minor and commercial dimensions
Davod Abdi Mehdi Moradi Lorens AnviehTekieh -
Open Access Article
29 - Relationship Between Application of Knowledge Management and Organizational Climate With Customer’s Satisfaction In View of Sepah East Branches Employees of Tehran
Mohesn Farmahini Farahani Hamid Shafizadeh -
Open Access Article
30 - The use of organizational capabilities to increase customer value (case study: marketing managers and experts of Sepah bank)
Hosein Vazifehdoust Maryam Abdoli -
Open Access Article
31 - Investigating the effect of augmented reality on customer buying behavior considering the mediating role of perceived pleasure and customer satisfaction in the tourism industry in Iran
seyedeh fatemeh hosseini khorrami rasoul asgarpour -
Open Access Article
32 - An Overview of the Impact of Content Advertising on social media on Customers' Intentions to buy in home businesses
Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani -
Open Access Article
33 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
mohamad Hadi Asgari Ali Einy -
Open Access Article
34 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
35 - Brand equity and brand image with customer loyalty in pharmaceutical companies
atiyeh moradi Hossein vazifehdust -
Open Access Article
36 - Investigating the effect of gamification on customer interaction and shopping in online stores
zohre mostofifar -
Open Access Article
37 - Discovering and analyzing the types of customer hostility in Iran's automotive industry
Aliasghar Poorteymoor soheila zarinjoy alvar Fereydoun Omidi -
Open Access Article
38 - Media Entrepreneurship in Industrial Organizations: Customer Clubs as Audience Engagement Platforms
Amir Khalafi Datis Khajeheian Ali Badizadeh -
Open Access Article
39 - Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry
maryam abdoli Hosein Bodaghi Khajenobar Reza Rostamzadeh Farzin Modares Khiyabani -
Open Access Article
40 - Exploring the Requirement and Background of Saderat Bank Customer Insight Analysis Formation: A Grounded Theory Study
Akram Salari Seyed Alireza Afshani Shadi Zabet -
Open Access Article
41 - A Model to Evaluate "CRM" Using Communicative Approach Between viewpoints of Subscribers, Journalist and Editors In All the Specialized Non-Governmental Journals in Tehran-Iran
Baharak Nateghipour -
Open Access Article
42 - Virtual Security Management of Internet Banking Service and its Effect on Absorption of Tejarat Bank Customers
Alireza Talkhabi Ali Shah Hamidreza Hossieni Dana Davood Shabani Saber -
Open Access Article
43 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvar -
Open Access Article
44 - Investigating the role of attitude and co-creation in the effect of dimensions of customer experience records on the intention to repurchase from an online store (case study: sports products)
Donya Bavi Gholamreza Kenar kordi -
Open Access Article
45 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers
Mahboub Sheikhalizadeh Parisa Anguri -
Open Access Article
46 - The effect of relationship marketing on loyalty with the mediating role of wushu weapons customer relationship management
Somayeh Mirani -
Open Access Article
47 - Ranking SERVQUAL dimensions by using of fuzzy hierarchical analysis techniques in the private banking industry (Case Study: private banks Fars Province)
Javad Gerami -
Open Access Article
48 - Customer rights Arising from the sale of defective goods with emphasis on compensation methods in Iran s law and the convention on the international sale of good
faranak moazen faranak moazen Seyed mojtaba Mirdamadi Ahad Bagherzadeh -
Open Access Article
49 - Policies of international and Iranian documents on customer rights arising from the sale of defective goods
Faranak Moazen Ahmad Shams Seyed Mojtaba Mirdamadi ahad bagherzadeh -
Open Access Article
50 - Presentation of a Two Stages Model Based on Data Mining for Evaluation of Common Customers of Bank and Insurance Companies
Hamidreza Amir hasankhani abbass toloie Alireza poorebrahimi reza radfar -
Open Access Article
51 - A Sociological Study on Social Trust of Social Security Organization’s Insured Population (Case Study: West Tehran Social Security Branches)
Yousef Toghani Mohammad Bagher Tajedin -
Open Access Article
52 - Relationship between Customer Satisfaction and Parameter of Segmentation in Automobile Industries in India
Aliasghar Tabavar -
Open Access Article
53 - Motivational Values and their Effects on Market Attitude and Customer Attitude in Auditing Institutions
saeed amini azita jahanshad Ghodratolah Talebnia -
Open Access Article
54 - Electronic Banking and Customer Satisfaction in Bank Melli Iran
Taghi Torabi Mahsa Ghorbani Meysam Bagheri Samaneh Tarighi -
Open Access Article
55 - Modeling Customer Evaluations of the Quality of Health Care Using Artificial Neural Network (Case Study of Birjand University of Medical Sciences)
Zahra Hashemi Marzieh Faridi Masuleh -
Open Access Article
56 - Causal structure model of service quality and perceived value on repurchase intention mediated by customer satisfaction (the case of pharmacies in Tehran)
Soheila Sardar -
Open Access Article
57 - A Comparative Study of Dental Clinic Management in Selected Countries: Providing a Solution for Iran
Amir Hossein Masrouri Irvan Masoudi asl seyed jamaledin tabibi -
Open Access Article
58 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran
kianoush nazari ameleh pejman jafari farhad ghaffari -
Open Access Article
59 - Patient Value: A Qualitative Study in Qazvin Social Security Organaization’s Hospitals
ZAHRA KHAMDA Pejman Jafari Seyed Jamaledin Tabibi Majid Rostami -
Open Access Article
60 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar -
Open Access Article
61 - Determinants of interest free banking service in Ethiopia: The case of Commercial Bank of Ethiopia, Bale Robe, Ethiopia
Yohannes Seifu -
Open Access Article
62 - Assessing the customer's satisfaction with the Service quality of Microfinance Institutions in Iran (Case Study: Shahed Microfinance Institution)
Eslam Karimi Mojtaba Abbasi Ghadi -
Open Access Article
63 - Factors Affecting Customer Orientation in Iranian Hospitals
S. Jamaledin Tabibi Amir Ashkan Nasiripour Somayeh Hessam -
Open Access Article
64 - Prioritization of Effective Factors on CRM Implementation in Parsian International Hotels Company in Tehran
Hamidreza Saeednia Ali Dastjerdi Ali Jafari Sohi -
Open Access Article
65 - Customer Retention Based on the Number of Purchase: A Data Mining Approach
Sahar Mehregan Reza Samizadeh -
Open Access Article
66 - Impact of Customer Service Practices on Customer Satisfaction and Retention
M. Kwamega E. Brako Ntiamoah P. Oforiwaa Egyiri D. Fiaklou -
Open Access Article
67 - Relationship between Corporate Reputation and Customer Loyalty on Nigerian Food and Beverages Industry: PLS Approach
A. H. Gorondutse H. Hilman M. Nasidi -
Open Access Article
68 - Improving Performance of Customer Relationship Management through Applying Knowledge Management
Reza Radfar N. Rezaei-Malek -
Open Access Article
69 - A Comparison of the Customer Relationship Management Strategies of Nigerian Banks and Insurance Companies
Ayodele Fagbemi Folake Olowokudejo -
Open Access Article
70 - Retaining Customers Using Clustering and Association Rules in Insurance Industry: A Case Study
R. Samizadeh S. Mehregan -
Open Access Article
71 - Mobile Banking Service Quality and Customer Satisfaction (Application of SERVQUAL Model)
S. F. Amiri Aghdaie F. Faghani -
Open Access Article
72 - Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan
A. U. Haq -
Open Access Article
73 - The role of Corporate Responsibility on Customer Loyalty in banking sector
Mohammad Javad Taghipourian Mahsa Mashayekhbakhsh Azadeh Mohammadpour sepideh Ataei -
Open Access Article
74 - Ethical Work Climate, Employee Commitment and Proactive Customer Service Performance: Test of the Mediating Effects of Organizational Politics in Sepah Bank Branches of Shiraz Branch
Seyyed Alireza Mosavi -
Open Access Article
75 - A Fuzzy Logic Approach to Evaluation of Customer Satisfaction
Hodjat Hamidi -
Open Access Article
76 - Use of Relationship Marketing Programs in Building Customer – Salesperson and Customer–Firm Relationships: Differential Influences on Financial Outcomes
Askar Asgarpour Ahmad Rahchamani -
Open Access Article
77 - Investigating the Effect of Marketing Research on Marketing Proximity Through the Use of Intermediary Variables: The Relationship between the Company and Customers and the Sales Staff
homa doroudi sanaz moradi -
Open Access Article
78 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry
Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi -
Open Access Article
79 - The Effect of Market Orientation on Innovation in Esfarayne Bank's Saderat Bank Services
saeed mehri Ghadire Mehri imani malihe -
Open Access Article
80 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
Ali Akbar Khademi Hanieh Farazandeh -
Open Access Article
81 - Determination of the main factors influencing the Failure of customer relationship management projects (CRM) (Case Study: Customer Relationship Management Process Implementation Group Department of Mathematics and Computer Science, Amirkabir University of Technology)
احد بنار مریم خالقی بایگی امین حبیبی راد -
Open Access Article
82 - A model for customers switching from National Bank by applying structured equations (Case Study: National Bank branches in Ilam province)
latif emami یاسان اله پوراشرف زینب طولابی -
Open Access Article
83 - Evaluating Improvement in Bank Service Management and Customer Loyalty by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank)
نرگس رضائی ملک محمد رضائی ملک رضا توکلی مقدم -
Open Access Article
84 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi -
Open Access Article
85 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
Peyman Akbari Reza Rostami Akbar Veismoradi Abdolalmajid Mohammadi Najaf Abadi -
Open Access Article
86 - The influencing factors on consumer choice behavior regarding green products based on theory of Consumption Values
مهناز کاظمی سید علیرضا سید صالحی -
Open Access Article
87 - Effect of failed service quality on customer loyalty in banking industry
mehrnaz nejati ahmad rahchamani -
Open Access Article
88 - Media mix elements affecting service brand equity case study: bank sina
Razieh Abedini ali farhangi -
Open Access Article
89 - The effect of word of mouth on intention to use insurance services among customers of insurance companies in Rasht
علی داوری Amin Mohammadi Almani امیر پورناصرانی -
Open Access Article
90 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
fereshteh sadeghi azar haris Ahmad Rahchamani -
Open Access Article
91 - Investigating the effect of customer service quality and customer’s knowledge of the bank on customer loyalty (with an emphasis on subjective image, customer relationship quality and satisfaction as mediator variables)
حسین رحیمی کلور -
Open Access Article
92 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
محمد امین جمشیدیان -
Open Access Article
93 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company.
Razieh Peshman حمزه کاظمی مهیاری -
Open Access Article
94 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
nadereh sadat najafi zadeh afsaneh tabzar -
Open Access Article
95 - Impact relationship marketing on customer loyalty (Case Study: saderat Bank of Mazandaran)
asef karimi rezvan velayati shokouhi esmail shabani nejad -
Open Access Article
96 - Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment
kambiz heidarzadeh masoumeh varamini -
Open Access Article
97 - Investigation of the effect of customer Orientation on the export performance of companies exporting home appliances: Betting on Trust, Communication and Behavioral Commitment by Bayesian Method
fatemeh khanmohammadi mohsen KhunSiavash Mohammad ail abdolvand -
Open Access Article
98 - Identification Effect Factors on Customer Relationship Management in Retail Banking
Mohammad ail abdolvand mehrnosh najafi -
Open Access Article
99 - Identification Effect Factors on Corporate Banking Effectiveness with the Role of Customer Relationship Management as mediation Role “Mixed Method”
Mohammad ail abdolvand mehdi baniasadi -
Open Access Article
100 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
Seyyed Alireza Mosavi -
Open Access Article
101 - Comparative Study of Factors Affecting on Customer Satisfaction in Public and private banks (Case Study: Meli and Eghtesad Novin Banks)
mehdi badpa -
Open Access Article
102 - AIDA model simulation with an emphasis on integrated marketing communications (Case of study: Ligno activator product of Jahan Kesht Falat Sabz)
seyyed moslem alavi Seyyed Mohammadhashem musavee Haghighi -
Open Access Article
103 - The Relationship between Customer Relationship Management, Service Quality and Satisfaction in Service Organizations (The Case of Nursing Homes)
keyhan kia Vahid Reza Mirabi Amin Mozafari -
Open Access Article
104 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores)
Razia Azodi Fazlollah Kazemi -
Open Access Article
105 - Investigating the effect of marketing mix of services on perceived values, customer satisfaction and behavioral intentions in the restaurant
nadereh sadat najafi zadeh Ali Akbar Mirzaee -
Open Access Article
106 - Segmentation and Profiling of Customers of Arvand License Plate Registered Vehicles Using Neural Network Algorithm of Self-Organizing Maps Model
nazanin abbasi maryam darvishi -
Open Access Article
107 - Examining the impact of website quality, customer emotion and satisfaction on e-customers' loyalty on travel booking websites
bagher Abbas pour nadereh sadat najafi zadeh Ali Akbar Mirzaee -
Open Access Article
108 - Identifying the Factors Affecting Marketing Success at One of the Branches of Tejarat Bank Using Data Mining Techniques
mehdi ghazanfari aghdas badiee fatemeh moslehi -
Open Access Article
109 - An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province
mohsen esmaeili shamsoddin rezaei Tahmasb Shirvani -
Open Access Article
110 - Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market
somayeh Hozouri Muhammad ali abdolvand -
Open Access Article
111 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
Maryam Ghamari Poor Zahra Amir Hoseini -
Open Access Article
112 - Investigating the Influential Factors on Customer Experience Management on Bank Indicators (Case Study of Maskan Bank of Kermanshah City)
Ebrahim Heshmati Hamidreza Saeednia ali Badie Zadeh -
Open Access Article
113 - The convenience of online shopping and its impact on increasing customer satisfaction
Abbas Ahmadi seyedahmad heydari -
Open Access Article
114 - The relationship between relationship commitment and conflict resolution with the satisfaction of sporting goods customers
Yuosef rostampoor Jafar bargi moghaddam Hussein Sharafi -
Open Access Article
115 - Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City
Jahangir Dashti Ali Akbar Mirzaee -
Open Access Article
116 - The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan)
Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi Majed i Maharani Barzan -
Open Access Article
117 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh -
Open Access Article
118 - Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram)
zahra feyzi peyman ghafariashtiani -
Open Access Article
119 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
bahram seyedin hossein budaghi khaje nobar mojtaba ramezani -
Open Access Article
120 - Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory
۰Keyvan ۰Ghayemalaee Hassan Esmailpour Hamidreza Saeednia Farideh Haghshenas -
Open Access Article
121 - Investigate the role of brand charm (Case Study: Sky Airways)
Seyyed Alireza Mosavi -
Open Access Article
122 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
Mahta Naeimabadi MOJTABA MOAZEMI -
Open Access Article
123 - Investigating the relationship between customer focus and asset returns and inventory turnover ratios Companies Listed in Tehran Stock Exchange
Seyyed Alireza Mosavi -
Open Access Article
124 - Investigating the Impact of Market Orientation on Innovation Strategies
faranak khodayari Behnaz Khodayari فاطمه نوری -
Open Access Article
125 - Investigating the effect of Content and Social-Relation Gratification in Instagram on customer purchase intention, explaining the mediating role of customer resonance
milad moradi dizgarani Abozar Aghaei Kordshami -
Open Access Article
126 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh -
Open Access Article
127 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy
Mostafa Hosseinzadeh shadan vahabzade hormoz mehrani -
Open Access Article
128 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
Ali Valipour Mahmoud Noraei Kamyar Kavosh -
Open Access Article
129 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar -
Open Access Article
130 - Presentation and validation of brand-customer communication model in social networks
Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi -
Open Access Article
131 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki -
Open Access Article
132 - Estimating Service Quality Impacts by SERVQUAL Approach in Leasing Market of Iran Khodro Company
Hossein Souri Amir Sadeghi Mehran Khalaj -
Open Access Article
133 - Providing a brand-customer relationship model on the Instagram social network
Shahram Hashemnia Ozhan Karimi Nazanin Emamgholi -
Open Access Article
134 - The Effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping (Case Study: Digistyle)
Sadaf Chankeshi Peyman Ghafari Ashtiani Seyed Jalaledin Hosseini Ghoncheh -
Open Access Article
135 - Investing the Impact of restaurant authenticity on consumer's evaluation of perceived values of product with regard to moderating role of place attachment
mosayeb darvish -
Open Access Article
136 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
naser seifollahi Mohmmad Bahadorinejad -
Open Access Article
137 - The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province)
vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh -
Open Access Article
138 - Investigating the Relationship between Financing Constraints and Competition in the Product Market and Customer Focus in Automotive Companies Listed On the Tehran Stock Exchange
Seyyed Alireza Mosavi mitra ghasemi panah -
Open Access Article
139 - Provide a Model for Customer Relationship Management (CRM) In Discount Chain Stores Through The Use of the Internet of Things and Big Data
Mohammadreza Rostami Eshagh ghoorchibeygi -
Open Access Article
140 - Providing the Sales Model of New Products of the Country's tire Industry through Relational Marketing Methods
masoud safizadeh afsaneh zamanimoghadam Abbas Toloei Ashlaghi -
Open Access Article
141 - Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products
ERPHAN DADASHZADEH HORMOZ MEHRANI KARIM HAMDI HAMDI -
Open Access Article
142 - The Effect of Social Customer Relationship Management on Financial Performance with the Mediating Role of Customer Commitment and Customer Satisfaction (Case Study of a Private Bank in Khuzestan Province)
sajad Rabiheh ali Rezaian -
Open Access Article
143 - The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach
kobra najafi Kambiz Heidarzadeh Mohsen Khonsiavash -
Open Access Article
144 - The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company)
faranak khodayari بهزاد kh -
Open Access Article
145 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian -
Open Access Article
146 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
samin zahabi abas asadi khodayari behnaz -
Open Access Article
147 - The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company)
faranak khodayari Shadan Vahabzadeh Salumeh Rajablu -
Open Access Article
148 - The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality
Azar Kafashpor Ghasem Eslami Saadat Mostafavi -
Open Access Article
149 - Presenting a Model for Sustainable Marketing Development Using Digital Marketing
Mohammad Bashokouh Mohmmad Bahadorinejad navid shafiei -
Open Access Article
150 - Designing a Retail Space Model and Self-Concept, Customer Consumerism with a Grounded Theory Approach
beyza ghasemi mehd Rouholamini Ali sorayaei -
Open Access Article
151 - Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry
seyed mohamad hosein lotfi ashtiani seyed mehdi jalali bita tabrizian -
Open Access Article
152 - Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality)
Saeedeh Sadeghi Afjeh Hossein Budaghi Khajeh Nobar behnaz khosh tinat samad aali -
Open Access Article
153 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
farinoosh lazar -
Open Access Article
154 - Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach
Reza kochakpour nesfi H. R. Saeednia Hamid Saeedi rahim mohtaram -
Open Access Article
155 - The Exploration of Verbal and Visual Characteristics of products in online stores
Babak Rashidi Ashtiani S. H. Khodadad Hoseini Beytollah Akbari Moghaddam -
Open Access Article
156 - The Examination of the Relationship between Role Stress with Customer Orientation and Job Performance of Retail Salespeople
A. H. Ebrahimy M. Javadi -
Open Access Article
157 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group)
M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi -
Open Access Article
158 - The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider
K. Heidarzadeh D. Hoseini Firouzabadi -
Open Access Article
159 - Investigating Factors Influencing Tejarat bank's Customer Loyalty
M. A. Abdolvand K. Abdoli -
Open Access Article
160 - Presenting Fuzzy Approach on Customer Satisfaction Measurement Case Study Roozaneh Dairying Company
M. A. Abdolvand A. Mohammadnia -
Open Access Article
161 - Identification of Obstacles and limitations Implementing Relationship Marketing in the Public Sector Insurance Companies in Iran
M. Amirshahi M. Saffianian -
Open Access Article
162 - The Examination of the Relationship between Customer Satisfaction of Service Quality in Iranian Private Banking Industry (Analysis Based on Integrated SERVQUAL Model)
H. Vazifehdoost Z. Akbarpour K. Hamdi J. Mohammadzadeh Rostami -
Open Access Article
163 - Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
M. A. Jamshidian -
Open Access Article
164 - Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach
K. Heidarzadeh H. R. Saeeidniya M. Baniasdi -
Open Access Article
165 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company
R. Pezhman H. Kazemi Mahyari -
Open Access Article
166 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
K. Heidarzadeh H. Zandehesami S. S. Ghafelehbashi -
Open Access Article
167 - A Model for Customers Switching from National Bank by Applying Structured Equations (Case Study: National Bank Branches in Ilam Province)
L. Emami Y. Pourashraf Z. Toulabi -
Open Access Article
168 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
K. Heidarzadeh F. Torabi -
Open Access Article
169 - Determinants of High Income Customer Satisfaction: Case of Apartment Buyers in Tabriz
H. Vazifehdust H. Emari -
Open Access Article
170 - Evaluating the Role of Electronic Service Quality and Customer Satisfaction on Consumers’ Purchase Intentions
k. Heidarzadeh E. Adelpour -
Open Access Article
171 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
H. Vazifehdoust V. R. Mirabi M. Mohammadi -
Open Access Article
172 - Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions
F. Najafi B. Kheiri -
Open Access Article
173 - Assessment Refah and Shahrvand Chain Stores’ Customers Loyalty (Case Study: Tehran Stores)
R. Ahmadi M. Donyaei K. Navabizand -
Open Access Article
174 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
A. A. Farhangi R. Abedini -
Open Access Article
175 - An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach
M. Samiei Nasr S. M. Alavi M. Nadjafi Siahroudi -
Open Access Article
176 - Examining the Effects of Consumers' Personality Traits on Buying Behavior in Retail Stores by Structural Equation Model
M. Samadi H. Farsizadeh M. Nurani -
Open Access Article
177 - Factors Affecting Customer Retention Among Cell Phone Users
Gh. Ansariranani M. Mohamadian A. Sina Ghods, -
Open Access Article
178 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
A. Rahchamani F. Sadeghi Azarharis -
Open Access Article
179 - Surveying Factors Influencing Customers Loyalty in Private Banks Based on Fast Response Organization`s Model
A. Zamani Moghaddam K. Lahiji -
Open Access Article
180 - A Fuzzy Logic Approach to Evaluation of Customer Satisfaction
H. Hamidi -
Open Access Article
181 - The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values
S. A. Seyed Salehi M. Kazemi -
Open Access Article
182 - An Investigation on Effective Factors Increase of Customer Trust in Buying Internet Goods and Services
A. Sheikhi R. Shafeai H. Faroughi -
Open Access Article
183 - A Study on the Critical Success Factors in Customers Relationship Management (Case Study: Saman Insurance Company)
N. Tazari M. Bolourian Tehrani -
Open Access Article
184 - Customer Satisfaction Measurement: Through Multi-Criteria Analysis Model (MUSA)
M. Haghighinasab B. Abedin -
Open Access Article
185 - Investigation of the Effects of Hedonic Value and Utilitarian Value on General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar)
H. Soleymani -
Open Access Article
186 - Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran)
H. Javanmard S. Hoseini -
Open Access Article
187 - Evaluation Customer Satisfaction Level of After Sell Service in Saipa Co. With Use the Kano Model
H. Vazifehdust P. Attaolahi -
Open Access Article
188 - Measuring Customer Satisfaction Using Fuzzy Logic (Case Study: Bank Saderat Automated Teller Machine)
R. Radfar F. Hossein Zadeh Lotfi A. Khaliloo -
Open Access Article
189 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions
M. A. Abdolvand P. Parakhodi Moghaddam -
Open Access Article
190 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
M. Haghighi Kaffash M. Akbari -
Open Access Article
191 - Study Relationship between Usage Marketing Metrics from Innovation View and Achievement of Objective for Customer Relationship Management Based on Gartner’s Model in Isfahan Sepah Bank
M. R. Dalvi M. Kadkhodayi -
Open Access Article
192 - Decision Support System (DSS) for Providing Physical Goods to Customers Order in Electronic Retailing
A. Toloie Eshlaghy H. Eslami Nosratabadi, -
Open Access Article
193 - Scale Survey of Internal Marketing and Effect on Quality Development of Service in Afshar Hospital
S. M. Younesifar A. Sanayeei A. Shahin -
Open Access Article
194 - Evaluating Improvement in Bank Services Management by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank)
N. Rezaei-Malek M. Rezaei-Malek R. Tavakkoli-Moghaddam -
Open Access Article
195 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
A. Sheidaei habashi A. R. Fazlzadeh M. Faryabi -
Open Access Article
196 - The Model for Assessing and Prioritizing Effective Requirements in Marketing and Augment of Tax-payer satisfaction in National Tax Administration of Iran
H. Nezakati Alizade, R. Golzar Adabi -
Open Access Article
197 - The Effect of Word of Mouth on Intention to Use Insurance Services among Customers of Insurance Companies in Rasht
A. Davari A. Mohammadi Almani A. Pournaserani -
Open Access Article
198 - The Strategy Formulation for Customer Relationship Management System with Balance Score Card Approach (CRM SCORE CARD) in Sapco Company
J. Haghighat Monfared E. Saraeenia -
Open Access Article
199 - Investigating the Effect of Customer Service Quality and Customer’s Knowledge of the Bank on Customer Loyalty (with an Emphasis on Subjective Image, Customer Relationship Quality and Satisfaction as Mediator Variables)
H. Rahimi Koloor -
Open Access Article
200 - Customer Satisfaction Evaluation about Electronic Banking Services in IRAN
T. Sadeghi -
Open Access Article
201 - Survey of Customer Satisfaction in San Suan Product Planning by Kano Model
H. Vazifehdust S. Farokhian -
Open Access Article
202 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
R. Rostami P. Akbari A. Veismoradi A. Mohammadi Najaf Abadi -
Open Access Article
203 - Determination of the Main Factors Influencing the Failure of Customer Relationship Management Projects (CRM) (Case Study: Customer Relationship Management Process Implementation Group Department of Mathematics and Computer Science, Amirkabir University of Technology)
M. Khaleghy Baygy A. Banar A. Habibi Rad -
Open Access Article
204 - Consideration of Price Perception and Quality Perception on Behavioral Intention in Private and State Banks in Iran
K. Hamdi S. S. Al Hosseini -
Open Access Article
205 - Purposing a Mathematical Model for Planning after Sales Services
N. Hamidi M. Asgarzadeh Sadagiani, -
Open Access Article
206 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
M. Hassanzadeh A. Ghadiri -
Open Access Article
207 - Imposed Stipulations in the Contracts of Car Industry
Mohamad Mostafa Doagooee Zeynab Mohamadi -
Open Access Article
208 - New modeling for Evaluating the Performance of Iranian Stock Exchange Firms by Emphasizing the Localization Approach
PAYAM PIRAYESH SHIRAZI reza sotudeh mahdi faghani -
Open Access Article
209 - Relationship between Intellectual Capital and Firms Performance at Tehran Stock Exchange (TSE)
Hashem Nikoomaram Hoseyn Zarafshan -
Open Access Article
210 - Customer-base Concentration and Firm Performance
Somayeh Rahmani Reza Gholami Jamkarani -
Open Access Article
211 - Explaining the Dimensions of Market Culture and Salesperson Culture in Tehran
Vahid Sedaghat Ahangari Hossein Zadeh Seyed Hamid Khodadad Hosseini Asadollah Kordnaeij Mansooreh Lola’avar -
Open Access Article
212 - Identifying Policy antecedents and Consequences in Medea of the Islamic Republic of Iran based on modern strategic management
najmin dehghan tooran poshti mohamadreza mayeli mohamad mahdi esmaeli محمدعلی kh -
Open Access Article
213 - The Effect of Cultural Differences with Customers on the Service Provider's Adaptability Regarding the Moderating Role of Metacognitive Cultural Intelligence; an Experimental Approach
Kambiz Heidarzadeh Hanzaee -
Open Access Article
214 - Study on cultural and social factors effective on satisfaction of the insurance customers with Iran Insurance companies in Tehran city (case study of automobile insurance)
لیلا عشاق خسروشاهی سیدمحمد سیدمیرزایی -
Open Access Article
215 - Assessment of Relationship between Service Quality and Customer Satisfaction in Customer Decision Making Behavior in Travel around Ilam Province
حمیده رشادت جو علی نعمتی زاد محمد ابویی اردکان -
Open Access Article
216 - Investigating the Cultural and Social Development of Organizations Based on Re-Designing Customer Relationship Management Model at Media Centers of Iranian Organizations
aliakbar farhangi S.jamal tabibi kamran kianimanesh -
Open Access Article
217 - The Effect of Developed Social Support on Customer Satisfaction and Citizenship Behavior
karim hamdi -
Open Access Article
218 - Development of Social Commerce and Analysis of Consumer Behavior
Mohamad hesam Jahanmiri -
Open Access Article
219 - a model with the dimensions of the effective factors and the results of bank quality relationship with company customers.
hamidreza nemati Karim Hamdi seyed abbas heydari mohammad hasan behzadi -
Open Access Article
220 - Study of Social Factors Influencing Customer Shopping Experience as a Predictor of Store Loyalty: Moderating Role of Physical Evidence
Kamal Ghalandari Karim Hamdi Maryam Khalili Araghi -
Open Access Article
221 - Factors Affecting the Satisfaction of Iranian Customers In Online Shopping From Instagram Stores
Bita Garshivaz Milad Padidarfard Mohammad Mehrabioun -
Open Access Article
222 - The role of communication skills of managers in business development with emphasis on customer orientation
somayeh sadat mahdavi Seyyed Vahid Aghili norooz hashemzehi -
Open Access Article
223 - A Study of Socio-Cultural Development of Organizations Relying on Redesigning Customer Relationship Management Model in Media Centers of Iranian Organizations (Case Study: Kargaran Welfare Bank)
Kamran Kianimanesh Aliakbar Farhangi Seyed Jamaleddin Tabibi -
Open Access Article
224 - The Role of Communication Skills of Managers in Business Development with Emphasis on Customer Orientation
Somayeh Sadat Mahdavi Seyed Vahid Aqili Norouz Hashemzehi Aliakbar Farhangi -
Open Access Article
225 - Designing a Model with the Dimensions of Effective factors and Quality Results of the Bank's Relationship with Corporate Customers
Hamidreza Ne'mati Karim Hamdi Seyed Abbas Heydari Mohammad Hassan Behzadi -
Open Access Article
226 - presentation of the quality results of the bank relationship with corporate customers (case study: bank bank)
hamidreza nemati karim hamdi -
Open Access Article
227 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
jafar bahari شهلا بهاری مرجان بذله حامد بهاری -
Open Access Article
228 - Designing a Customer Loyalty Model in the Hotel Industry with a Sports Tourism Planning Approach (Case Study of Hotels in Mazandaran Province)
Ali Jersarai Morteza Dosti Pasha Seyed Hossein Alavi Farshad amami -
Open Access Article
229 - Presenting a model for establishing a customer relationship management system in Iranian sports clubs using GIS
Alireza Pashaei khamne Farshad Emami seydemad hosseini akram Khajepour -
Open Access Article
230 - A Consideration of relationship between perceived effectiveness of coaches and customers’ satisfaction in Municipality`s Sports Complexes in Tehran
Tayebeh zargar Razieh Safaei -
Open Access Article
231 - Measuring the Qualitative Visual Streetscapes Experience of People Using the Customer Experience Management (CEM) Method; Case Study: Karim Khan Zand Street, Shiraz
Mojtaba Rafieian Fatemeh Shams -
Open Access Article
232 - The effect of innovative behavior on organizational performance by explaining the mediating role of customer relationship management and competitive advantage in the customers of Snowa refrigerator in Arak city.
maziyar kohzadichegeni mohamad taherirozbahani -
Open Access Article
233 - Role of Customer Relationship Governance in Relationship between Green Supply Chain Management and Environmental and Economic Performance of Enterprises (Case Study: Shiraz Industrial Town Companies)
mohamad Mahmoodi mimand Reza norouzi Ajirloo Iman azizi -
Open Access Article
234 - Online customer relationship management tactics and Customer Green patronage intention: The mediating role of perceived green risk
Leila Andervazh omid ZamanPour iman ghasemi hamedani -
Open Access Article
235 - Extracting the Customer's Behavioral Finance Model in Iran’s Development Banking using multi-group modeling technique (Case Study: Bank of Industry and Mine)
Mohammad Hossein Lotfolah Hamadani Mohsen Dastgir seyed ali heidari -
Open Access Article
236 - Analysis of Personal Banking Business pattern (Refah.k bank Case Study)
ebrahim abbasi Mahmood Rezaie bonjar -
Open Access Article
237 - Social media marketing and brand social identity focusing on customer engagement in the investment process
peiman alidostzoghi Ebrahim Chirani Mohammad Reza Azadehdel -
Open Access Article
238 - Predicting Customer Churn in the Insurance Industry: Identifying the Influential Factors
samaneh soltani Lifshagerd Kambiz Shahroodi Ebrahim Chirani -
Open Access Article
239 - New Customer Oriented Banking: Approaches, Challenges and Patterns
Seyed Ali Jalali Nazari Kambiz Heidarzadeh Hamid Reza Saeednia -
Open Access Article
240 - Investigating the Impact of Factors Affecting the Acceptance of Financial Technology by Bank Customers (Case Study of Pasargad Bank)
Seyedeh shima Eftekhari sinjani alireza rousta Abdullah Naami -
Open Access Article
241 - Providing a customer portfolio management (CPM) model to improve customer relationship management (CRM)
ali akbar jafri Kambiz Shahroodi Seyed Mahmoud Shabgoo Monsef Narges Del Afrooz -
Open Access Article
242 - Designing a quality model of integrated marketing communications for specialized banks in Iran
Hadi Kamarei vahidreza mirabi Esmaeil Hasanpour Ghoroghchi Farhad Hanifi -
Open Access Article
243 - Providing a model of value creation with customers in the banking industry from a phenomenological perspective
Amirali koushki Fataneh ALIZADEHMESHGANI Nasser Fegh-hi Farahmand -
Open Access Article
244 - Modeling Customers Credit Rating Based on Life Cycle and Financial Ratios: Approach of Discriminant Analysis
abdolreza valiolahi vahidreza mirabi mohmmad hosein ranjbar -
Open Access Article
245 - Presenting a model identification and prioritize for customer preferences in selecting banks and do invest based on grounded theory method and structural equation modeling (case study: Iran’s banking industry)
Maliheh Dorostkar Mohammad Hosein Ranjbar -
Open Access Article
246 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
farinoosh lazar Reza Kiani -
Open Access Article
247 - A new multi-mode and multi-product hub covering problem: A priority M/M/c queue approach
Reza Tavakkoli-Moghaddam Samaneh Sedezadeh Fariborz Jolai -
Open Access Article
248 - On the relative efficiency in general network structures
Fatemeh Boloori Jafar Pourmahmoud -
Open Access Article
249 - Evaluation of customer satisfaction about Bank service quality
A. R. Shahraki -
Open Access Article
250 - Investigating the role of Internet of Things technology as an environmentally friendly technology in expanding and improving businesses based on customer value
Leila Rahiminasab Hosein Vazifehdoost karim Hamdi -
Open Access Article
251 - The Basis and Solutions for Protecting the Fundamental Rights of Customers and Recipients of Services from the View Point of Islamic Jurisprudence
zahra sarkeshekeyan Esmat al-Sadat Tabatabaei Lotfi Hormoz Asadi Kohbad -
Open Access Article
252 - Designing a marketing model in the community based on customer experience in nature tourism in Mazandaran province
golnar shojaei Mahboubeh Naderi Doust -
Open Access Article
253 - Render Pattern in Order to Recognition Role of Customers Experiment in Purchase Understanding Behavior in Discount Chainstores.
Eshagh Ghorchi beygi Golnar Shojaei Baghini -
Open Access Article
254 - Designing a marketing model in the community based on customer experience in nature tourism in Mazandaran province
Mahboubeh Naderidoust Golnar Shojaei Baghini -
Open Access Article
255 - R Provide a conceptual framework for the formation of referral advertising in the context of social networks
Mahsa Mosalla Vahidreza Mirabi Hasan Esmaeilpour -
Open Access Article
256 - An Estimation of Customer Lifetime Value Based on Quality of Services in Mashhad Body Building Gyms
Seyed Mohammad Hosein Hoseini Ravesh Amir Moghaddam -
Open Access Article
257 - A Study of the Relationship between Market Orientation and Customer Satisfaction with Service Quality in Kerman's Body Building Gyms
Milad Eskandari Damaneh Majid Jalali Farahani Amin Dehghan Ghahfarokhi -
Open Access Article
258 - Customer Behavior Analysis using Wild Horse Optimization Algorithm
Raheleh Sharifi Mohammadreza Ramezanpour -
Open Access Article
259 - An Improved Decision Tree Classification Method based on Wild Horse Optimization Algorithm
raheleh sharifi Mohammadreza Ramezanpour -
Open Access Article
260 - Effect of customer attitude in Internet Banking(Case study: Refah Bank Customers)
shadi Adibifard -
Open Access Article
261 - Peak Shaving of Industrial Customers through Combined Installation of Photovoltaic Power Plant and Energy Storage System
Moslem Farhangnia Fariborz Haghighatdar-Fesharaki -
Open Access Article
262 - Identifying and Ranking the Factors Affecting Customer Financial Behavior Using Multi-Criteria Decision Making Technic (TOPSIS)
Mohammad Hossein Lotfolah Hamadani Mohsen Dastgir Seyed Ali Heidari -
Open Access Article
263 - Presenting a Conceptual Framework to Increase the Return and Reduce Risk (A case study: customers of Mellat Bank of Arak)
Mohammad Moradi Mohammad Sadegh Horri iraj Nouri -
Open Access Article
264 - Presenting the smart pattern of credit risk of the real banks’ customers using machine learning algorithm.
Hojjat Tajik Ghodratollah Talebnia Hamid Reza Vakili Fard Faegh Ahmadi -
Open Access Article
265 - The Effect of Service Recovery on Customers’ Secondary Satisfaction in Banking Industry by Considering the Roles of Emotions
Wala Mirani Kambiz Heydarzadeh Mohammad Bemani Moghadam -
Open Access Article
266 - Designing Optimal Banking Model Based on Customer Service
Seyed Ebrahim Hosseini Tooraj Sadeghi Ali Hosseinzadeh Mehdi Zirak -
Open Access Article
267 - Designing, Evaluating and Prioritizing Sepah Bank's Marketing Strategies in the Banking Industry
Hoossein Adelkhani Farideh Haghshenas Kashani -
Open Access Article
268 - PRFM Model Developed for the Separation of Enterprise Customers Based on the Distribution Companies of Various Goods and Services
Mohammad Mahdi Hajmohamad Narges Rahimi Behzad Sasanizadeh -
Open Access Article
269 - Designing a Customer Experience Management Model in the Field of Car Relief Services (The Mixed Methods Research)
Mahmoud Eghbali Hamid Saeedi Hamid reza Saeednia -
Open Access Article
270 - Developing a Dynamic Model for the Impact of Servicescape on Customer Experience in the Hotel Industry
Somayyeh NasarAmini jeloudarlou Samad Aali Mohamad Faryabi Alireza Bafandeh zendeh -
Open Access Article
271 - Customer Experience Management: Scientometric Analysis to Record the Past and Illustrate the Future
pegah Hoodi Tahmours Hasangholi Pouryasouri -
Open Access Article
272 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)
Samira Falahatgar Mousa Rezvani Chamanzamin Mohammad Taleghani -
Open Access Article
273 - The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry
Esmaeil Kiyomarsi Hamid Reza Saeednia Zahra Alipour Darvishi -
Open Access Article
274 - Determining and Modeling the Factors Affecting the Promotion of Customer Satisfaction of Electricity Distribution Companies
Mohammadreza Moradi Adel Salavati Reza Shafei -
Open Access Article
275 - Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry)
Parviz Alilou Hamid Reza Saeednia Ali Badi Zadeh -
Open Access Article
276 - Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province)
Abdulaziz Shourangiz Hassan Biabani Mohammad Hossein Ranjbar -
Open Access Article
277 - Determining the Dimensions of Electronic Customer Relationship Management (E-CRM) in Gharzolhasaneh Mehr Iran Bank
Mohamad Ali Tadayon Reza Ebrahimzade Dastgerdi Alborz Gheitani Mehrdad Sadeghi -
Open Access Article
278 - Proposing a Customer Experience Management Model Based on the Grounded Theory Approach in Aviation Industry (Case study: Taban Airline)
Mohammad Sadeghi Far Azar Kaffashpoor Abdollah Naami -
Open Access Article
279 - Designing and Explaining the Digital Marketing Model with the Approach of Customer Experience Management (CEM)
Hiva Zadegan Mohammad Aghaei Mohammad Rahim Esfidani Tahmoures Hasangholipour Manouchehr Ansari -
Open Access Article
280 - Human Resource Practices and Organizational Effectiveness with the Mediating Role of Internal Customer Satisfaction
nader sheikh al-Islami -
Open Access Article
281 - The Impact of Virtual Reality Technology on Creating the Attitude and Understanding of Customers Towards the Property and Service Provider in the Real Estate Consulting Division
soraya Khanzadeh Ghalati Mousa Rahimi sirous keshavarz -
Open Access Article
282 - Designing and Explaining the Model of Brand Experience with the Citizenship Behavior of Customers in the Banking Industry
Mina RezaSoltani Shahrbanoo Gholipour Fereydooni Seyyed Ali Nabavi Chashmi Mojtaba Maleki -
Open Access Article
283 - Designing a Branding Model for Consumer Goods with a Social Responsibility Approach
Aminollah Pahlavani Jamshid Salar Mohammadreza Eghbal -
Open Access Article
284 - The impact of a brand's country of origin and manufacturer on customers' perceptions of a country's institutional environment and their purchasing decisions taking into account the moderating role of beliefs arising from customer trust
Seyyed Reza Jalalzadeh Amir Momeni -
Open Access Article
285 - The Impact of E-Satisfaction on E-Loyalty Moderated by Customer Perceived Risk and Skill (Case of Mashhad’s Mellat bank)
Seyed Mojtaba Moussavi Neghabi Yousef Ramezani Bahare JabarZade Nouri -
Open Access Article
286 - Measuring Customer Acquisition Value: A Comprehensive Approach to Customer Equity
Monireh Hosseini Farnoush Firouzi -
Open Access Article
287 - Factors Affecting Customer Satisfaction, Quality Banking Services to Iran, Using the Servqual Model (Case Study: Resalat Bank of Kermanshah Province)
Peyman Akbari Abedin Darabi -
Open Access Article
288 - Predicting Customer Churn Using CLV in Insurance Industry
Vahid Dust Mohammadi Amir Albadvi Babak Teymorpur -
Open Access Article
289 - Influence of Knowledge Management on the Customer Relationship Management with Meditative Role of Satisfaction and Customer Loyalty
Ali Ghasemi-Kia Mohammad Mohebby -
Open Access Article
290 - The Mediating Role of Quality Services in the Relationship between Internal Marketing and Customer Satisfaction
Farideh Ahmadi -
Open Access Article
291 - Guerilla Marketing Approach on Consumer’s Purchase Intention with Presence of Mediator Variable of Satisfaction
Artimes Mahdavi Meymand Fazlullah Kazemi -
Open Access Article
292 - Prioritization of the Effective Factors in Service Quality and Customers Satisfaction Using Grey Relational Analysis (GRA) Method
Seyyed Javad Iranban Somayeh Mohammadi -
Open Access Article
293 - Identifying the Factors Affecting the Perceived Benefits of Social Commerce For Female Online Retail Customers
Monire Ghahreman Shahraki Soheila Zarinjoi Alvar Narges Ebrahimi -
Open Access Article
294 - Investigating the Factors Affecting the Success of Electronic Communication Management with Customers Considering the Mediator Effects of Customer Orientation
meghdad haji mohammad ali jahromi Maryam Noroozpoor Roodposhti -
Open Access Article
295 - peresenting an Appropriate Model for Effective Advertising in Companies with an Industrial Design Unit
sara saffari Hasan Sadeghi Naeini Ata Allah Abtahi Seyed Jamaleddin Tabibi Ali Akbar Farhangi -
Open Access Article
296 - Big Data and Its Impact on the Iranian Banking Industry Achieving Competitive Advantage
foad Kouhzadi hossin gharebiglou hossin boudaghi khaje nouber yaghoub alavi matin -
Open Access Article
297 - Identifying and examining the cause-effect relationships of the effective criteria of procurement time, cost and customer satisfaction in Omni-Chanel distribution network using DEMATEL
Seyed Ghiasuddin Taheri Mehrzad Navabakhsh Hamid Tohidi Davood Mohammaditabar -
Open Access Article
298 - Identifying the influencing factors in customer churn of Kurdistan Telecommunications Company and presenting models for predicting churn using machine learning algorithms
vida sadeghi Anvar Bahrampour Seyed Ali Hosseini -
Open Access Article
299 - A Survey on Measuring Customers Satisfaction by Using Group Decision Making and Ftopsis Technique (Case Study: Parsparnd Hayan Company)
Ali-Akbar Farhangi Mahmmud Lotfi Bahare Karbasian -
Open Access Article
300 - Evaluating and Recognizing the Effective Factors of Electronic Faithfulness in Companies Offering Electronic Services Using AHP Fuzzy Logic
Mahmood Khorasany Kiasari Leila Abdullah Zadeh Ramhormozi Fatemeh Rahmani -
Open Access Article
301 - Product Design Using QFD-AHP Method
Ali Atashsooz Esmaeol Mazroui Nasrabadi Mandana Bordbar -
Open Access Article
302 - Using Linear Goal Programming Approach in Quality Function Deployment Method in Grey Conditions (Case Study: Checking Quality of Olive Oil)
Behzad Babakhani Emad Roghanian Shima Azarnia -
Open Access Article
303 - challenging of agility in khouzestan Social Security Organization
Narges Ebrahimi -
Open Access Article
304 - Providing a model for improving competitive advantage, trust and behavioral intentions towards sports products in leading sports stores in the field of augmented reality technology (case example: Generation Z)
Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand -
Open Access Article
305 - Identifying Leading Indicators in Determining Customer Lifetime Value In Sports Clubs
Mahrokh Rajabiasli MOZHGAN khodamoradpor mozafar yektayar reshad hosseini -
Open Access Article
306 - Reviewing customer delight, extracting influential themes: customer delight in the sports industry
farid ganji Sardar Mohammadi -
Open Access Article
307 - Investigating the role of purchase regret and customer experience on customers' behavioral intention with the mediating role of competitive advantage of sports products
Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand -
Open Access Article
308 - Examining the components of Islamic marketing based on the product dimension in electronic businesses from the customer's point of view
Alireza Kasraiyan Ahamd Rahchamani Mohammad Bagher Pournajafzadeh Ardakani -
Open Access Article
309 - The moderating role of open innovation in the impact of website appeale on customers' behavioral intentions
Arezoo Hosseinzadeh Hamid Khodadad Hosseini Adel Azar -
Open Access Article
310 - Identify the dimensions and macro components of the innovative model of promoting customer relationship management based on business intelligence and examine the relationships between them
Nasrin Akhgari Mehran Keshtkar Mahmoud Ahmadi Sharif -
Open Access Article
311 - Investigating the Factors Affecting the Innovation of Online Sales Websites with the Approach of Customer Health during the CORONA Period with a Qualitative and Quantitative Approach
Mojtaba Nasiri Hosenali Vazifehdoost Mohammad ali Nasimi Hosein Didehkhani -
Open Access Article
312 - Permission marketing and Privacy Concerns: A case study of online service customers of companies in the agricultural sector of Rasht city
Zahra Mohammadzadeh Emamverdikhan Alireza Farokhbakht Foumani Rahmat Ali Saberi Haghaegh -
Open Access Article
313 - Identifying the effect of marketing mix 4C's on customers satisfaction of life insurance (Case study: Pasargad insurance offices in Tehran)
Mohammad reza babaei Reza Mostakhtemi Sima Esmaili -
Open Access Article
314 - The Impact of International Marketing on Improving the Export Performance of Agricultural Exporting Companies
Mitra Tavassoli Naser AZAD -
Open Access Article
315 - Investigating the Impact of Foreign Trade on Economic Development (with Emphasis on Crops Marketing)
Hossein Vahidi Iry Sofla -
Open Access Article
316 - Investigating the Dimensions of the Customer Relationship Model Based on Banking Policies in Maskan Bank
Ali Keshavarz Asadollah Mehrara Mohammad Reza Bagherzadeh Yousef Gholipour -
Open Access Article
317 - Investigating the factors affecting customers' satisfaction with Pegah dairy products
Fahimeh khosravani Azita Zand Behrooz Saraie Ali Ebrahimi -
Open Access Article
318 - Quantitative studies in the management of the banking industry in order to increase customer satisfaction and profitability (case study: Bank Mellat)
Mohammad Moradi Mohammad Sadegh Horri Iraj Noori -
Open Access Article
319 - Investigating the impact of CRM dimensions on its performance, emphasizing the role of later implementation of organizational alignment
Rahele Jamshidloo Seyyed Mehdi Moafi Madani -
Open Access Article
320 - Analysis of the intellectual capital model in state-owned banks of the Islamic Republic of Iran
علیرضا اسلامبولچی بهزاد زارعیان مرادآبادی کامبیز حمیدی تحفه قبادی لموک -
Open Access Article
321 - A Data Mining Method for Satisfaction and Confidence of the Bank Customers
Parisa Allahverdizadeh Saeid Taghavi Afshord -
Open Access Article
322 - A Novel Supply Chain Network Design Considering Customer Segmentation using Lagrangian Relaxation Algorithm
Seyed Reza Mirmajlesi Donya Rahmani Reza Bashirzadeh -
Open Access Article
323 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
elaheh mohamadi mahid moradi -
Open Access Article
324 - Evaluating the customers' satisfaction on the quality of services based on the clients' respect criteria Water and Wastewater Company of Mazandaran
کیومرث Niyazazari A.GH Barimani تیمور Dadashi -
Open Access Article
325 - A New Model for Best Customer Segment Selection Using Fuzzy TOPSIS Based on Shannon Entropy
Naime Ranjbar Kermany Sasan H. Alizadeh -
Open Access Article
326 - Proposing Strategies to Obtain Customer Satisfaction in the Interaction Between Customer Performance and production Performance as a Competitive Advantage,a TQM Approach
Afsaneh Rahimi AliReza Irajpour -
Open Access Article
327 - Evaluation and Ranking of Restaurants in Takestan County by Fuzzy TODIM Method Considering the Factors Affecting Customers' Satisfaction
Kavian Rahmani Jalal Rezaeenour -
Open Access Article
328 - Prioritizing Customers’ Preferences of Iranian Domestic Flights Using Exploratory Factor Analysis and Confirmatory Factor Analysis
Amin Salimian Noudushan Mozhde Rabbani Shahnaz Nayebzade -
Open Access Article
329 - The utilization of customer relationship management system for assessment of the level of customer loyalty and its impact on brand image (Case Study: Davan Sanaat Company in Shiraz)
Mina Akhbariazad Mehrnaz Amiri davani -
Open Access Article
330 - Customer Social Interactions in Digital Media & its Impact on Discovering Corporate Entrepreneurship Opportunities
Ali Ghavami Asghar Sarrafizadeh Ali Badizadeh Akbar Alem Tabriz -
Open Access Article
331 - The effect of quality management on competitive performance insurance company's )
seeid mahdi alvani Reza Ehtesham rasi Nahid Teimouri -
Open Access Article
332 - Indigenous model of market orientation (MO) for Iranian knowledge-based companies
Kazem Mohammaddoost Hamid Reza Saeedniya Ahmad Rahchamani -
Open Access Article
333 - Explaining the effective factors on Strategic customer - oriented human resource management and the managers' competencies in Iran's banking system .
Tahereh Marzdashti nasrin jazani Javad Mehrabi -
Open Access Article
334 - Investigating the Impact of Innovation on Customer Participation and Citizenship Behaviors
fariba bakhshi Alireza Shahraki -
Open Access Article
335 - Explaining the role of the concept of touch in the buying behavior of customers of physical and online stores
meisam aminzadeh vahedi Seyed Hamid khodadad Hosseini Beitollah Akbari Moghadam -
Open Access Article
336 - A Survey of the relationship between E-Service qualities and customer loyalty in Mellat Bank
Syyad Mehdi Alvani Masoud Said Panah -
Open Access Article
337 - A Study on the Effect of Shopping Attractiveness and the Environment on Customers' Satisfaction with the Shopping
kambiz heidarzadeh maryam abghari -
Open Access Article
338 - Customer Relationship Satisfaction
kaveh Ganjehe Hamid Khodadad Hosseini Fereshteh Mansouri Moayyed -
Open Access Article
339 - Investigation of the Effect of customer satisfaction and Perceived Certainty and Risk, and Knowledge in the Purchase Intention a New Product (In study of Experimental)
Kambiz Heidarzadeh Masouneh Varamini Mohamad Babazadehbaei Seyed Mahmud Hosini Amiri -
Open Access Article
340 - The structural model of the relationship between external service quality on customer satisfaction in the hospitality industry supply chain
Manizheh Mollaei Ali Mohaghar Ezatollah Asgharizadeh -
Open Access Article
341 - The Development of Knowledge Management (ID infrastructure, tools and areas of knowledge)
Omid Ardalan Asghar Mohammadi Fateh Sayyad Mehdi Alvani -
Open Access Article
342 - Influence of Intellectual Capital on Firm’s Market Value in Different Life-Cycle Stages
Farzin Rezaei Abdullah Piri Vahid Nili -
Open Access Article
343 - Using Hybrid QFD-AHP Method in Order ToImproving Internet Services
Jalal Haqhighat Monfared AhmadReza Etemadi -
Open Access Article
344 - System dynamics modeling for assessment of customer satisfaction criteria at the level of comprehensive quality management
Hasan Dehghan Dehnavi Zahra Delshad -
Open Access Article
345 - The Combination of Management and Customer Comments in Determining Product Mix Based on Revised Fuzzy Theory of Constraints
Naser Hamidi Mehdi Eghbali -
Open Access Article
346 - Comparative Study of the Impact of Service Quality, Corporate Image and Customer Satisfaction on Behavioral Intentions
Narges Delafrooz Ali GholipourSoleimani Armin Goli -
Open Access Article
347 - The Relationships between Customer Perceived Value with Customer Performance
Zahra Ahmadi Alvar Yasan Allah Pourashraf -
Open Access Article
348 - Designing and testing a model for banks marketing social capital development with qualitative phenomenological approach and its role in customer loyalty
Ali Mir Farshid Namamian Fakhredin Maroofi Naqdehi Alireza Moradi -
Open Access Article
349 - A Study of Relationship between Intentions to E-Government with Organization Agility
Mohamad Vazin Karimian Ahmad Sardari Isa Silavi -
Open Access Article
350 - Dynamic Algorithm Design for Data Mining and Accurate Prediction of Customer Response
Mehdi Zakipour Sina Nematizadeh MohamdAli Afsharkezemi -
Open Access Article
351 - The Relationship between Management Commitment to Service Quality and Organizational Outcomes with Regard to the Mediating Role of Effective Participation of Employees in Banks Gilan
Mehrdad Godarzvand Chegini Samin Yosefi Mahyar Delshad -
Open Access Article
352 - A Comparative Analysis of Customer Relationship Management (CRM) in Three Iranian Banks Based on Swift Approach
mohsen alvandi mohammad karimi -
Open Access Article
353 - The Study of Impact of Service Recovery on Customer Satisfaction With Service Improvement
Ghazal Shams Mohammad Reza Dalvi -
Open Access Article
354 - The Effect of Magnitude of Failure and Complaint Handling on Brand Credibility
Sajad Soleimani Shejani Narges Delafrooz -
Open Access Article
355 - Investigating the Impact of Social Responsiveness on Customer Loyalty by Mediating Satisfaction, Trust
Mohsen Seidabadi Javad Mehrabi -
Open Access Article
356 - Presenting an integrated model of Implementation of customer Relationship Management Concept in Bank Mellat
Javad Mehrabi Mehdi Babai Ahari Maryam Taati -
Open Access Article
357 - Evaluation the effect of implementing clientele reverence plan in the loyalty level of bank customers
Mohammad Taleghani Parvaneh Samouei -
Open Access Article
358 - The Effect of Mobile Software Features on Customer Attitude and Satisfaction
Marziyeh Hajisalim Ali Badizadeh -
Open Access Article
359 - The Influence of Social Media on Brand Commitment and Brand Loyalty
Mohammad Ali Abdolvand Elham Honarisharif -
Open Access Article
360 - Exploring the Effect of Customer Equity on the Formation of Chain Restaurant Brand
Ahmad Rahchamani Sudeh Salimi -
Open Access Article
361 - The effect of employees’ customer orientation and service orientation on service quality, satisfaction and loyalty of Hyperstar customers
Sahar Ershad Nazanin Jarideh Ali Badizadeh -
Open Access Article
362 - Evaluation and Improvement in Company Manufacturing Processes based on the Six-sigma Methodology
Alireza Alinezhad Parviz Mohammadpour Nima Esfandiari -
Open Access Article
363 - Effects of relationship marketing bonds on Customer satisfaction and share of customer in banking industry
Gholam Reza Ahmadi Samad Aali -
Open Access Article
364 - Recognizing and Describing the Desirable Model of Workplace Spirituality, Customer Relationship Management and Quality of Work Life
Hojat Shahrokhi Masoud Pourkiani Saeed Sayadi Sanjar Salajegheh Ayoob Sheikhy -
Open Access Article
365 - Influence of Customer Knowledge Management in Improvement Relationship with Industrial Customers (Car Parts Maker Based in the Industrial City of Qazvin)
Mohammad Ali Valipour Esmaeil Malek Akhlagh Roghaeh Pourhassan -
Open Access Article
366 - Study affective variables in mobile customers churn
Mehdy Kazami Roya HejaziNia -
Open Access Article
367 - The Relation of Competitive Intelligence and Strategic Marketing Relationship with Karafarin Bank Customers’ Loyalty
Bahman Ghiaszadeh Saeed Safarian Hamedani Fatemeh Taheri Fatemeh Taheri -
Open Access Article
368 - Identify Factors Affecting the Development of Electronic Banking (using the Delphi technique)
Latif Emami Farshid Namamian -
Open Access Article
369 - The role of social media marketing activities in the development of customer equity
Mani Arman Mohabbat Javidfar -
Open Access Article
370 - A proposed model for promoting innovation at service-based companies: Evidences of banks and financial institutes
Seyyedeh Shima Nemati Babak Shirazi Javad Soltanzadeh -
Open Access Article
371 - A Regret Minimization Approach in Product Portfolio Management with respect to Customers’ Price-sensitivity
Maryam Esmaeili Azadeh Arjmand -
Open Access Article
372 - Analysis of Customer's Expectations and Satisfaction in the Zanjan Municipality Using Fuzzy Multi-Criteria Decision Making (FMCDM) Approach
Masoumeh Rahimi amir najafi -
Open Access Article
373 - Classifying the Customers of Telecommunication Company in order to Identify Profitable Customers Based on Their First Transaction, Using Decision Tree: A Case Study of System 780
Mohammad Velayati Mohammadreza Shahriari Farhad Hosseinzadeh Lotfi -
Open Access Article
374 - Solving Bi-objective Model of Hotel Revenue Management Considering Customer Choice Behavior Using Meta-heuristic Algorithms
Surur Yaghobi Harzandi Amir Abbas Najafi -
Open Access Article
375 - Investigating the Effect of Product Packaging Design on Attracting Customers about Cosmetic Products with Conjoint Analysis Method
Davood Jafari Nima Asadian Loabat Parvizi -
Open Access Article
376 - Investigating the Impact of Word of Mouth Advertising on Customer Experience Management in the Dental Equipment Industry Using Fuzzy Analytic Hierarchy Process
Shaghayegh Shakiba Tabar Sina Nematizadeh Hamidreza Saeednia -
Open Access Article
377 - Investigation of Customer Purchase Intention towards Car Battery On-Site Delivery Services
Hairul Rizad Md Sapry Nurfaziq Nordin Abd Rahman Ahmad Shathees Baskaran -
Open Access Article
378 - Modelling Customer Attraction Prediction in Customer Relation Management using Decision Tree: A Data Mining Approach
Abolfazl Kazemi Mohammad Esmaeil Babaei -
Open Access Article
379 - Presenting a Model of Customer Experience Management in Mobile Banking Industry for Commercial Banks Customers in Dubai
Maryam Abadi Hamidreza Saeednia Abbas Khorshidi -
Open Access Article
380 - The relationship between service quality organizations with customer satisfaction in mind the position of the private banks
Masoome Shahri Sahar Shahri Solmaz Rahbar Farzami Hagh -
Open Access Article
381 - Pattern of customer relationship management strategies in customer journey with a mixed approach(Case Study: Hypermia Chain Stores)
Fatemeh karimvand Neda Soleymani mahmood Elmi -
Open Access Article
382 - Explaining the effective factors on managing the public opinion of Bank Melli Iran customers
Nader Akbari vand Nazanin Malekian Mohammad Soltanifar -
Open Access Article
383 - The relationship between customer relationship management (CRM) and organizational effectiveness from the perspective of the bank Mellat staff
Asgar Rahmatnejad Mehran Samadi -
Open Access Article
384 - The study of the relationship between social responsibility and perceived value and customer satisfaction the of sports clubs in Hashtrood city
Farzaneh Sadeghi Hamid Janani -
Open Access Article
385 - The sociological study of effective tactics on viral marketing and its effect on purchasing behavior (Case study of Refah chain stores of East Azerbaijan province)
Bijan Elmi Mojtaba Ramezani -
Open Access Article
386 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz
Nasrin Alizadeh Pasdar Hamid Janani -
Open Access Article
387 - A survey and comparison of students’ satisfaction from the educational Quality in Islamic Azad University in Tabriz
Majid Bagerzadeh Khajeh Jalal Meftahi khajeh -
Open Access Article
388 - The six sigma and lean management Approaches in education
parivash Jafari, sohrab Yazdani, -
Open Access Article
389 - The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather)
yazdan shirmohammadi Parisa Abyaran zeinab hashemi baghi Gholamreza Taleghani -
Open Access Article
390 - The Effect of Knowledge Absorptive Capacity on Strategic Innovation across Strategic Orientation: Companies in Tehran University Science and Technology Park
Shahram Khalil Nezhad Rahim Zarea Amir Vatan Parast -
Open Access Article
391 - The Diamond Model of Digital Marketing Capabilities in Chain Stores with an Approach to Improving Productivity
Tahmooreth Hasanqolipouriasori Maryam Osati Mohammad Aghaei Masoud Keimasi -
Open Access Article
392 - Application of Artificial Neural Networks to Recognize the Relationship between Social Capital and Customer Satisfaction
Houshang Taghizadeh Mohammad Sadeg Zeinali Kermani -
Open Access Article
393 - Application of Artificial Neural Networks to Identify Customers Satisfied with Car After Sales Services
Alireza Fazlzadeh Mohammad Sadegh Zeinali Kermani -
Open Access Article
394 - Presenting an Efficient Model for the Selection of Marketing Managers in the Tile and Ceramic Industry (Regarding strategic thinking, innovation orientation, customer focuse and internet knowledge)
Soleyman Iranzadeh hossein Emare -
Open Access Article
395 - Identifying Interactions among the Components of Intellectual Capital by Using Structural Equation Modeling Technique in the Iranian Banking Industry
Abdolnaser Shojaei Toraj Beygi Mohammad Nazaripour -
Open Access Article
396 - The Effect of Aggregated Impacts of Productivity Variables in Customer-contact Employees on Customers Perceived Service Quality (Case: Private Banks in Khuzestan Province)
Nemat Allah Joola Mansour Samadi Rahim Chini pardaz -
Open Access Article
397 - Investigating the Relationship between Customer-orientation Norm of Total Quality Management and Meyer-Allen’s Organizational Commitment (Case study: Islamic Azad University-Izeh Branch)
Mahmood Danyali Dehhoz Ayuob Mardani Manuchehr Ansari Hossein Rahmany Youshanlouei -
Open Access Article
398 - The Study of the Effects of Knowledge Management (KM) on Customer Relationship Management (CRM) in Refah Bank (case study: Kurdistan Province)
Adel Salavati Parviz Kafcheh Kayvan Salehpoor -
Open Access Article
399 - Evaluation of the Effects of Satisfaction and Website Usability in Developing Customer Loyalty, Efficiency, and Positive Word-of-mouth in the e-banking Services (Case Study: Tejarat Banks)
Razye Samadi pour Ali Khoshakhlag Hadirezgi Shirsavar -
Open Access Article
400 - Saderat Bank customer classification using decision tree Based on customer value
Hosein Beyorani Mahram Azimi -
Open Access Article
401 - Evaluating Customer Relationship Management Effectiveness Based on Fuzzy Inference System
Houshang Taghizadeh -
Open Access Article
402 - Designing a Model for Examining the Impact of Supply Chain Integrity on Supply Chain Performance with Mediating Competitiveness in Pharmaceutical Companies
Alireza Monadi Sefidan Davood Talebi Akbar Alam Tabriz Hassan Farsijani -
Open Access Article
403 - Analyzing the Approaches of Experts and Personnel Concerning the Components of Total Quality Management (TQM) in Order to Offer a Conceptual Frame for High Schools of Ahar in the Academic Year 2006-2007
sadegh malekiavarsin OmidAli Hossein zadeh -
Open Access Article
404 - Investigating Factors Affecting Brand Equity with Respect to Mediating Role of Productivity in Major Steel Companies
ali shafiei Vahid Reza Mirabi -
Open Access Article
405 - Designing a grocery store attractiveness model on the purchase intention of young customers with an emphasis on the reference group
Beyza Ghasemi Mehdi Rouholamini Ali Sorayaei -
Open Access Article
406 - Qualitative and Sociological Analysis of Prostitution in Bajnord
Esmaeil Ghorbani Mahdi Kermani Hossein Behravan -
Open Access Article
407 - A Study on the Effective Factors on the Labor Quality of the Temporary Markets on Holidays from the Customers Viewpoint
Hussein Abolhassan Tanhaie Ali Reza Sanatkhah Shirin Shiri Aminloo -
Open Access Article
408 - Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry (Case Study: five star hotels Tabriz)
jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari -
Open Access Article
409 - The effect of external service quality on customer’s loyalty in hotel’s industry supply chain (Case Study: Parsian Hotels)
manizheh mollaei Ali Mohaghar Ezatollah Asgharizadeh -
Open Access Article
410 - Effects of Services Quality, Perceived Value and Hedonic Affection on Behavioral Intentions of the Customers
A Ibrahimi S. H. Mansouri -
Open Access Article
411 - الگوی کاربرد روش QFD و ماتریس QSPM جهت کسب انواع دانش مشتریان در مدیریت دانش مشتری (در حوزه صنعت خودروسازی)
کامران جمالی فیروزآبادی غزاله اکباتانی -
Open Access Article
412 - Effects of Brand Experiences on the Customers Willingness to Pay More
K. Raissifar H. Bakhtiari M. Taheri -
Open Access Article
413 - Strategies of Knowledge and Customer Relationship Management
Toraj Mojibi Somayeh Hosseinzadeh -
Open Access Article
414 - تاثیر ارزش کاربردی کالا بر ارزش ادراک شده مشتری (مطالعه موردی: فروشگاههای شهروند شهر تهران)
فرزانه کاشفی حسین بدیعی روح الله رضازاده -
Open Access Article
415 - The effect of knowledge Management on customer Orientation: Case Study of Insurance companies in Tehran
M. M. Movahedi M. Moradi -
Open Access Article
416 - An Approach to Improve Customer Satisfaction in Logistics: the Case of HEPCO
Mohammad Ehsanifar Reza Ehtesham Rasi -
Open Access Article
417 - Analyzing the efficiency of managers by using Kano Model: Case Study of Education and Training Department Managers-Tehran Region 1
S. Azizi M. Shafiey Roudposhti -
Open Access Article
418 - Effect of Customer to Customer Interactions on Satisfaction, Loyalty and Word of Mouth Advertisements of Customers (Case Study of Semnan Traveling and Tourism Agencies)
N. Imankhan S. Eekani M. Fakharyan -
Open Access Article
419 - Developing a Model For Evaluating the Factors affecting Customers Satisfaction in After-sale Services of Automobile Industry in Iran: Case Study of Saipa Company
S. A. Heydariyeh M. Hemmati M. A. Razaghi -
Open Access Article
420 - A Green Closed-loop Supply Chain with Allocating Retailer to Probabilistic Customers by Considering Electric Converter of CO2 to O2 in Vehicles
Omid Keramatlou Nikbakhsh Javadian Hosein Dideh Khani Mohammad Amirkhan -
Open Access Article
421 - Applying a Decision-making Technique to Evaluate the Key Factors Affecting Customer Churn Using a Text-mining Approach: A Case Study in the Hotel Industry
Leila Taherkhani Amir Daneshvar hossein Amoozad-khalili MohamadReza Sanaei -
Open Access Article
422 - The Identification of Components of Customer Orientation Culture in Iranian Educational System
Aysuda Goldehan Fariba Karimi Mohammad Ali Nadi -
Open Access Article
423 - Customer Behavior Analysis of the Bank Industry: Grounded Theory Approach
Mostafa Esfandiari niloufar imankhan -
Open Access Article
424 - Investigating the effect of service quality and satisfaction on hotel customers' loyalty in Kurdistan province
seyed mohammad mosavi jad reza shafei maryam sharifi haydar mohammadi -
Open Access Article
425 - Providing a Model for Measuring Tourist Satisfaction with the Services of Local Food Restaurants (A Case Study of Local Food Restaurants in Tehran)
Iman Chashmfasa -
Open Access Article
426 - Presenting a Model for Determining the Prerequisites of Customer Participation in the Hospitality Industry: a Dual Value Perspective
mitra mobini Samad Awli Alireza Bafandeh Zendeh hoshang taghizadeh -
Open Access Article
427 - Construction and Validation of a Tool for Measuring the Antecedents of Customer Engagement Based on Dual Value Perspective
mitra mobini Samad Awli Alireza Bafandeh Zendeh hoshang taghizadeh -
Open Access Article
428 - The relationship between the store image and service quality perceived value and the customers purchase intention
Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri -
Open Access Article
429 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
Zeinab olsadat Tabatabaei Yeganeh -
Open Access Article
430 - the relationships among internal marketing, job satisfaction, relationship marketing, customer orientation and organizational perfomance .
Bozorgmehr Khanduzi Ali Arab -
Open Access Article
431 - The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses
leila Andervazh zahra sokaini -
Open Access Article
432 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs
seyed mohammad hosein hoseini ravesh amir moghaddam -
Open Access Article
433 - Role of emotional intelligence on Behavioral Intentions of Customers in Stores
mohammad Hassanzadeh Mohammad Haghighi Ali Salehi -
Open Access Article
434 - Investigating the impact of establishing business intelligence and flexibility on the success of the organization with the mediating role of customer relationship management
farzad asayesh Reza Baloo -
Open Access Article
435 - Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship.
Hadi Ghadimi Hossein Vazifehdust vahid reza mirabi -
Open Access Article
436 - Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
Aliasghar Poorteymoor soheila zarinjoy alvar fereydoun omidi -
Open Access Article
437 - Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
Nezareh Kord parviz saeidi Roohalla Samiee Samereh Shojaee -
Open Access Article
438 - The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches)
Peiman Valipour Maryam Sayari -
Open Access Article
439 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
Nosratallah Shadnoush Mohammad ali Keramati Maesumeh Ghafuri -
Open Access Article
440 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
Mohammad hadi Asgari mehran Fazeli Veisari -
Open Access Article
441 - Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
Ehsan Safaei Seyed Morteza Ghayour Baghbani Morteza Rojui Toktam Pishfang -
Open Access Article
442 - The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions
Reyhaneh khizab maryam rostami jam khaneh Majid Nasiri Razieh Khizab -
Open Access Article
443 - Customer Clustering via Combined TOPSIS-Fuzzy -K-MEANS Method to Design an Efficient Customer Relationship System: A Real-life Case Study in the Copper Industry
Hossein Mohammadi Dolat-Abadi Amirsadra Sadat -
Open Access Article
444 - Determining the Key Indicators affecting Electronic Customer Relationship Management (e-CRM) Using an integration of balanced scorecard and fuzzy screening techniques (Case Study: Companies Covered by Parsian Data-Processors Group)
Abbas Shahnavazi Mehran Nemati Gonbaghi Seyedeh Faezeh Teymouri Bahman Ghasemi dakdare -
Open Access Article
445 - The impact of corporate reputation and service quality on customer loyalty
صدیقه طوطیان شهرزاد طیاران امید درویش زاده -
Open Access Article
446 - Examining the impact of social responsibilities of the bank on employee performance and customer satisfaction and loyalty
علی حمیدی زاده رسول ثانوی فرد مهسا اسدالله -
Open Access Article
447 - Modeling factors influencing the confusion of female customers in choosing retail stores
Soheila ZarinJoy alvar Maryam Nooraei Abadeh -
Open Access Article
448 - Designing a Model Providing Services to Key Customers Based on RFM Model Using K-Means Clustering Method
Ali Sorayaie Amir Yousefizad -
Open Access Article
449 - A Review of Different Data Mining Techniques in Customer Segmentation
Tannane Parsa Kord Asiabi Reza Tavoli -
Open Access Article
450 - Identifying and prioritizing the factors affecting on the satisfaction of clients in recreational and sports centers(Case study of Tehran metropolis)
payam mohammadpanahi mozafar yektayar Rahim ramezaninezhad mozhgan khodamoradpor -
Open Access Article
451 - Park-Bazaars, Step in Urban Sustainable Development (Case Study: City of Langeroud)
akbar motamedimehr abozar Motidoost -
Open Access Article
452 - Priority Setting to Influential Factors in the Hotel Management Industry Marketing with Emphasis on AHP Method (A Case Study: Guilan Province)
ali gholipour -
Open Access Article
453 - طراحی الگوی تمایل به خرید محصولات ارگانیک مشتریان با تاکید بر رسانه های اجتماعی مبتنی بر رویکرد داده بنیاد
شایان بصیر محمدرضا آزاده دل مریم اوشک سرایی -
Open Access Article
454 - تاثیر بازارگرایی و نوآوری بر کارآفرینی و ایجاد ارزش برای مشتری در بنگاههای کوچک و متوسط صنایع غذایی
طوبی انصاری حامد دهقانان -
Open Access Article
455 - Improving the customer experience through the implementation of a co-creation approach with the customer with action research method
ali tayyebi rahani محمد رضا حسینی مهدی عزیزی -
Open Access Article
456 - The effect of sales force reputation on the dimensions of experiential value-added and customer behavior (Case study: Rossen Therapy Co.)
Ali GHolipour soleimani Maryam Ghorbannejad Seyedeh Saeedeh Alamtalab Poshtiri -
Open Access Article
457 - Presenting a co-creation model of brand value with customers in the dairy industry with a future research approach
hossein shakibi Seyyed Mahmoud shabgou Monsef Ali GHolipour soleimani -
Open Access Article
458 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store)
Zahra Alahverdi Saeid Landaran Esfahani -
Open Access Article
459 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method
Akram Salari SeyedAlireza Afshani Shadi Zabet -
Open Access Article
460 - Investigating the Impact of Success Factors on Sustainable Electronic Customer Relationship Management on the Performance of an Insurance Company in the Context of Covid-19 Epidemic
Mohammad Abbasian Saied Sehhat -
Open Access Article
461 - Modeling e-Customer Relationship Management, Case Study: Banking Systems
Kamran Yeganegi Maryam Ebrahimi -
Open Access Article
462 - Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company
Nezareh Kord Parviz Saeidi Roohalla Samiee Samereh Shojaee -
Open Access Article
463 - The Effect of Integrated Marketing Communication on Market and Financial Performance, Investigating the Mediating Role of Customer Performance
Javad Safari Malekabad Omid Behboodi Ali Safari Malekabad -
Open Access Article
464 - Segmenting and Determining the Profile of Customers of Ahvaz Agricultural Bank Branches using a Self-Organizing Neural Network Algorithm
Maryam Darvishi -
Open Access Article
465 - Examining the impact of customer satisfaction with after-sales service on corporate profitability
Shahriar Soltani Farzad Movahedi Sobhani Seyed Esmaeil Najafi -
Open Access Article
466 - Customer Behavior Mining Framework (CBMF) using clustering and classification techniques
Farshid Abdi Shaghayegh Abolmakarem -
Open Access Article
467 - A green vehicle routing problem with customer satisfaction criteria
M. Afshar-Bakeshloo A. Mehrabi H . Safari M. Maleki F. Jolai -
Open Access Article
468 - Two phase genetic algorithm for vehicle routing and scheduling problem with cross-docking and time windows considering customer satisfaction
Ali Baniamerian Mahdi Bashiri Fahime Zabihi -
Open Access Article
469 - Customer lifetime value model in an online toy store
B Nikkhahan A Habibi Badrabadi M.J Tarokh -
Open Access Article
470 - Fostering product development using combination of QFD and ANP: A case study
Tarun Soota Harvendra Singh R.C Mishra -
Open Access Article
471 - Structural equations the effect of customer relationship management on the performance of the public libraries of South Khorasan province
HamidReza Mahmoodi Nazila Mehrabi -
Open Access Article
472 - Market segmentation of customers of public librariesbased on the loyalty to cluster analysis of k-mean (studying Lurestan, Fars and Khuzestan provinces)
mariam keshvari ندا پورخلیل مرجان خجسته فر -
Open Access Article
473 - Assessing students' satisfaction of the quality of library services based on SERVQUAL model: Case study of Islamic Azad University, Science and Research Branch
Hojatallah Hasan Larijani Farzin Etemadi -
Open Access Article
474 - The comparison of the use of 4c customer-oriented mixed marketing in public libraries of Kermanshah based on user’s views
soheila moradi Mahmoud moradi Amin Zare -
Open Access Article
475 - Investigating the effective factors on the application of internet marketing dimensions from the point of view of managers and employees of Ramek Dairy Products Company
Mohammad Bahrami Marzieh Yari Zanganeh -
Open Access Article
476 - Analysis of macro processes of supply chain management of Persian books in libraries of Tehran University of Medical Sciences and Health Services
Nadjla Hariri Mina Esmaeili Golsefid -
Open Access Article
477 - Investigating the impact of crowding in the time of covid: on the relationship and satisfaction with shopping (chain stores in district 5 of Tehran)
Zeinab Hosseini azadeh ashrafi Shadan Vahabzadeh Monshi -
Open Access Article
478 - The Impact of Perceived Utility and Social Value on the Purchasing Behavior of Modiseh Online Retail Online Startup Customers
نرگس مقبول کل تپه لیلا حامدی مجید ربیعی دولابی -
Open Access Article
479 - Optimization of supply chain delivery to customer and demand management using knowledge management: system dynamics approach
Elham Elmi Adel Azar Farhad Ghaffari -
Open Access Article
480 - Consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city
وحید وظیفهخواه دهجبار ناصر بای -
Open Access Article
481 - Customer relationship management
BAHMAN khanalizadeh -
Open Access Article
482 - Designing a marketing model in Iran's industry, mining and trade organization with a theme analysis approach
Elnaz Noori hamid kakaei Marjan DamanKeshideh -
Open Access Article
483 - Designing Revised Balanced Score Card(BSC) in National Iranian Oil Products Distribution Company (N.I.O.P.D.C) Using Linear Programming(LP)
M.B GHoli Aryanejad Mohammad Modiry امیر Karbasi yazdi -
Open Access Article
484 - Investigation of the Effect of Loyalty on Customer Repurchase of Dairy Products
Javad Rafati; Reza Aghamoosa Abdollah Naami -
Open Access Article
485 - Study of Impact Factors of Relationship Marketing in Loyalty Customers in Kerman Balan Agency
B. Alishiri M.A.F. Bonabi H. Abdollahi -
Open Access Article
486 - Concentration of Ownership and Major Customer on Tax Avoidance with an Emphasis on the Role of Corporate Governance
Fatemeh Shahrabi hossein kazemi -
Open Access Article
487 - The Effect of Customers Preferences towards WOM (Case Study: Fast Food Restaurant Industry)
Javad Rafat Reza Aghamoosa Kimia Zand Habibi -
Open Access Article
488 - Return in Competitive Market by Fuzzy ANP and VIKOR
M.T TaghaviFard N. Norouzi M. Amin Afshar A. Salamatbakhsh -
Open Access Article
489 - The Effect of Service Quality Dimensions on Hedonic and Utilitarian Attitude and Brand Preference (Case Study: Fast Food Restaurant Industry)
Javad Rafati Mansooreh Valijani Reza Aghamoosa -
Open Access Article
490 - Strategic Purchasing, Supply Management, and Performance of National Iranian South Oil Company and Associated Companies
Belghis Bavarsad Abdolhadi Darzianazizi Sahar Baratizadeh -
Open Access Article
491 - Customer Clustering by Combining the Particle Swarm And K-Means Algorithms and Analyzing Their Behavior on Commercial Websites
MohammadReza Mehrazma Behrad Mahboobi -
Open Access Article
492 - Explaining customer engagement to createing value in the banking industry of Iran based on perceived value
سید محمد کامل حسینی صمد عالی -
Open Access Article
493 - Measuring the quality of customer relationship management for the development of digital marketing strategies in Shahr Bank
Mohammad Reza Javid Sina Nematizadeh Behrouz Ghasemi -
Open Access Article
494 - delivery a model for new home business development on the basis of neighborhood oriented approach in the in Tehran Metropolis
Ehsan Yazdani Sayyed Mahmud Hashemi Abdullah Naami -
Open Access Article
495 - Identifying and Analyzing the Factors Affecting Consumer Experience by MicMac (Case Study: Iran Electronic Retailers)
Faezeh Hedayat Nazari Zohreh Dehdashti Shahrokh sina Nematizadeh -
Open Access Article
496 - The effects of sanctions on economics indicators of cosmetic industry.
alireza sheikh shiva eslami -
Open Access Article
497 - Investigating the Relationship between Electronic Service Quality and Customer Confidence in Using Tourism Bank Online Services (Example: Tehran City)
Aylin Khormali Mojtaba Moazzami Mina Faramarziplangar -
Open Access Article
498 - Present and test the model of factors affecting the adoption of e-banking based on Grounded theory (Case Study: Maskan Bank of IRAN)
ali omidi Vahid reza mirabi Edris Mahmudi -
Open Access Article
499 - Design and presentation of brand personality marketing model to enhance customer loyalty
reza begmoradi Alireza Rousta Esfandiar Doshmanziyari -
Open Access Article
500 - Investigating the Factors Affecting the Use of Mobile Banking by Customers (Case Study: Data of Branches of National Bank of Mazandaran Province)
Hooman Shababi Mahmoud Yahyazadehfar Maryam Ghiasabadi Farahani Arash Geran Orimi -
Open Access Article
501 - Modeling and Designing a Two-Objective Supply Chain Network based on Customer Relationship Management: A Case Study
Mohsen Etemad Navid Nezafati Mohammad Reza Fathi -
Open Access Article
502 - Investigating the Consequences of Implementing a Centralized Registration System for Social Security Organization Insurers (Case Study: Social Security Administration West General Office)
saeed hosseini qasemali bazaee -
Open Access Article
503 - The effect of international marketing on the improving export performance of exporting companies (case study: exporting companies)
MItra Tavassoli Naser Azad -
Open Access Article
504 - The Impact of Servant Leadership on Customer-Oriented Employee Behavior with Emphasis on Social Responsibility Mediator ( case study: Kermanshah city Mellat Bank staff)
Maryam Fakhri Mahdi Hosseinpour -
Open Access Article
505 - Designing a model for improving the mental image, awareness and recognition of the Post Bank of Iran brand in attracting customers
Ahmad Shamsi Alireza Shirvani mashaallah valikhani -
Open Access Article
506 - The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores)
Reza Kazemi majid fattahi Niloofar Imankhan -
Open Access Article
507 - Investigation Effect Perceived Value on Word-of-Mouth With the Role Mediation Customer Satisfaction (Case of : Consumers of Pars Khazar Home Appliances Products)
Ebrahim Khademi Vahid Mirzaei -
Open Access Article
508 - Investigating the role of marketing, innovation and R & D capabilities in creating the competitive advantage of a new product: the food industry
Ebrahim Roushanghias reza sepahvand abdolkhalegh chenarestan olya ali pirzad -
Open Access Article
509 - Providing a model to identify factors affecting customer loyalty in the insurance industry (Case study: Pasargad Insurance, Mashhad)
Fahimeh khajavidehshib Golnar Shojaei Baghini -
Open Access Article
510 - Investigating the role of social media marketing on value creation and its effect on customer behavior in public health centers in Tehran
Anahita Rahmati AREZOO Ahmadi Danyali -
Open Access Article
511 - Investigating relationship between CRM customer relationship and the quality of services provided in the bank with the mediating role of the citizen's citizenship behavior
javid rakhshani zohreh madani somayeh saebnia -
Open Access Article
512 - Designing an Integrated Strategic Risk Development Model in the Banking Industry Using Interpretive Structural Modeling Approach (Case Study: One of the Large Commercial Banks)
davod khosroanjom behzad keshanchi Sayed Mehdi Ahmadi Afshar amir pourgholi -
Open Access Article
513 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh -
Open Access Article
514 - The Effects Of Corporate Accountability , Customer-oriented And Innovativeness Strategy On Marketing Information System In Service-oriented Companies
Atiyeh Khojasteh Khosro Ehsaneh Nejad Mohammad Nosratolah Shadnoush -
Open Access Article
515 - Representing a model for measuring social responsibility in Tejarat Bank by brand orientation approach
Reza Jafari Afshar Seyyed Abbas Heidari -
Open Access Article
516 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi -
Open Access Article
517 - A strategy for performance enhancement of Iranian knowledge-based companies
Kazem Mohammaddoost Hamid Reza Saeednia Ahmad Rahchamani -
Open Access Article
518 - Identify the dimensions of the business system in the re-engineering model in the public banking industry with emphasis on customer orientation
Mohsen Fallah Farideh haghshenaskashani Ali Rezaeian -
Open Access Article
519 - Paradimic model of customer satisfaction in the bread industry
setareh Nikian Ebrahim Albonaiemi Leila Andervazh -
Open Access Article
520 - Explain a Service Quality Model with Emphasizing on Customer Satisfaction in the Restaurant Industry with Grounded Theory Approach
Abolghasem Ahmadi Azam Rahimi nik Mandan Momeni -
Open Access Article
521 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality
Arash Beigi Zahra Dashtlaali -
Open Access Article
522 - Investigating the impact of product quality management and customer orientation on organizational performance in the food industry
Mehrdad Ghiassi Seyedeh Masoumeh Ghamkhari Mohsen Sharbatiyan Hamid Pourbaba -
Open Access Article
523 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement
zahra shirazian -
Open Access Article
524 - Examining the psychological factors affecting impulse buying behavior in sports
hosein hasanpoor farshad tejari zinat nikaein -
Open Access Article
525 - A Machine Learning Approach to Detect Energy Fraud in Smart Distribution Network
Mahdi Emadaleslami Mahmoud-Reza Haghifam -
Open Access Article
526 - A New Real-Time Pricing Scheme Considering Smart Building Energy Management System
Mohammad-Hossein Shariatkhah Mahmoud-Reza Haghifam Mohammad-Kazem Sheikh-El-Eslami -
Open Access Article
527 - Customer rights arising from defective goods in the light of jurisprudential teachings with emphasis on the Convention on the International Sale of Goods
faranak moazen Ahmad Shams Seyed Mojtaba Mirdamadi Ahad Bagherzadeh -
Open Access Article
528 - Validation of value creation pattern with customers in the banking industry-Case study: Bank Mellat
Amir Ali Koushki Fataneh Alizadeh meshgani Nasser Fegh-hi Farahmand -
Open Access Article
529 - The role of customer pressure on the company's stock price response to the announcement of participation in green supply chain programs
mahdi shalbaf shirvani Ebrahim Ali Razini Rahmani Abdorahim Rahimi Nader Mohaghegh -
Open Access Article
530 - Providing a tool to study the factors affecting customer portfolio management (CPM) in the insurance industry
ali akbar jafri kambiz shahroodi seyed mahmoud shabgoo monsef narges delafrooz -
Open Access Article
531 - Designing an Inference System Based on Hierarchical Fuzzy Rules for Validating Bank Clients.
masome tadris hasani Maghsoud Amiri -
Open Access Article
532 - Summary The purpose of this study is to investigate the role of fintechs in customer retention mediated by customer satisfaction and is descriptive in nature and method and correlation in terms of relationships between variables. The statistical population included two sections of customers and employees of Bank Melli Iran branches in Tehran and the sample size was estimated 384 for customers and 248 for Bank Melli employees using stratified and
noman salehi hasan mehrmanesh jalal haghighat monfared mohammad reza kashefy neyshabouri -
Open Access Article
533 - Designing a digital marketing model in the field of capital market : A qualitative study Case study: Brokerage companies
Mostafa Hoseinzadeh shadan vahabzadeh Monshi Hamed Abasi nami HOrmoz Mehrani Abolfazl Shahrabadi -
Open Access Article
534 - The Use of Delphi-Fuzzy and Fuzzy-DEMATEL Approach to Identify and Evaluate Effective Factors on Credit Risk of Real Bank Melli Customers in Iran
Masoud Rezaei Aghmashhadi Gholamreza Mahfoozi Farzad Rahimzadeh -
Open Access Article
535 - Application of Fuzzy Delphi Integrated Approach / Multiple Logistic Regression in Identifying and Assessing the Credit Risk of Real Bank Mellat Customers
sirous Azizollahi Mahdi Madanchi Zaj ghasem Mohseni Mehrdad Hosseini Shakib -
Open Access Article
536 - Investigation of the financial marketing model of Melli Bank of Iran with emphasis on customer segmentation
mahdi dadras sina nematizadeh azam rahiminik -
Open Access Article
537 - Designing a Model for the Sale of New Goods through One-to-One Marketing Method (Case Study: Country Tire Industry)
Masaud Safizade Afsaneh ZamaniMoghadam Abbas Toloie Ashlaghi, -
Open Access Article
538 - Perishable Inventory Model with Retrial Demands, Negative Customers and Multiple Working Vacations
Vijaya Laxmi Pikkala Soujanya M.L. -
Open Access Article
539 - The Success of Customer Relationship Management and Knowledge Management Role (Case Study: Municipality of Osku)
karim eskandari haniyeh aghazadeh -
Open Access Article
540 - Investigating the role of Social Responsibility, Service Quality, and Corporate Identity of Organizations and Customers on Customer Satisfaction and Loyalty (Case Study: Pasargad Bank)
abdillah naami seyedeh shima eftekhari sinjani Aliakbar Shahri Mejarshin -
Open Access Article
541 - The Impact of Organizational Culture, Organizational Strategy and Technological Innovation on the Effectiveness of Electronic Customer Relationship Management Systems.
zeynab soltani nima Jafari navimipour -
Open Access Article
542 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
sahar kheyri -
Open Access Article
543 - Organizational Performance Improvement through Value Chain and Knowledge Sharing
yeganeh chaarband Nima Navimipour -
Open Access Article
544 - The Effect of Customer Knowledge Management on organizational Effectiveness Considering the Mediating Role of Organizational Agility (Case Study: Sepah Bank of West Azerbaijan province
kamran Hosseinzadeh. reza rostamzadeh -
Open Access Article
545 - The Effect of Marketing Mix to Attract Loyal Customer، s to Help Customer Relationship Management System (CRM) (Case study: Kosar Credit Financial Institution)
Rasoul Salmasi Jafar Sadegh Feizi -
Open Access Article
546 - The CRM and ERP Impact on Value (Performance) Organizations Taking into Account of Mediator Integrated System and Process (Case Study: Mehvarsazan Iran Khodro Company)
Mohammad Mahmoudi meymand Fatemeh Shabannezhad -
Open Access Article
547 - The Effect of Word of Mouth Advertising on Customer Preferences
siyamak farrokhi ali Yavari jafar beikzad -
Open Access Article
548 - Evaluation of a few effective factors on bread and flour wastage in Mashhad’s bakeries
K. Kalarestaghi M. Kazemi Kakhki M. Mansouri Tourshizi N. Alidadi -
Open Access Article
549 - The Relationship between Religion with Literacy and Economic Behavior with the Mediating Role of Moral Attitudes Customers of Sports Stores
Malihe Rasti Iman Safaei -
Open Access Article
550 - The Relationship between Marketing Mix Elements and the Purchasing Behaviour of Sports Club Customers
Mohammad Davalli -
Open Access Article
551 - Implementation of Marketing Strategies Based on Customer Lifetime and Referral Value (Case Study:broadband Internet Service Industry)
mohamad haghighi babak hazave hesar maskan mehdi ashkani amirhosein abasi -
Open Access Article
552 - Customer response to amoral behavior of retailers (Case Study: Retailers in Tehran)
vahid gholizadeh mohamad rahim esfidani Iman Ahmadi -
Open Access Article
553 - Providing a Strategy to Improve the Quality of Customer Services in the Supply Chain
Alireza Agha gholizade sayar Mehdi Izadyar Reza Gharaeepour Fatemeh Eskandar -
Open Access Article
554 - Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance
Zahra hosseinnejad shamsodin nazemi fariborz rahimnia -
Open Access Article
555 - Media Entrepreneurship in Industrial Organizations: Customer Clubs as Audience Engagement Platforms
Amir Khalafi Datis Khajeheian Ali Badizadeh -
Open Access Article
556 - Designing a Strategic Alliace Implementation Model in Customer-Based Organizations by Exploratory Mixed Method (Case study: Saman Bank)
Vahid Pourshahabi Hamidreza Khodadadi Didani Amin Taadolkhah -
Open Access Article
557 - Meta-Analysis o Factors Affecting Customers' Preferences in Selecting a Bank
naser Ghabouli ALIREZA Bafandeh Zendeh Samad Aali -
Open Access Article
558 - A Study on The Effect of Strategic Thinking on Total Quality Management and Customer Satisfaction in the Banking System
zahra mohammadiani Mahmoud Reza Esmaeili Hojjat Vahdati -
Open Access Article
559 - Predictive Model presentation for Customer Satisfaction from Software Support Services with Data Mining Approach
babak sohrabi Iman raeesi Samaneh Keshavarzi -
Open Access Article
560 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients
hosain vazifehdost hosein khajehnobar maryam abdoli -
Open Access Article
561 - Designing and Validating a Model for Integrating Customer Knowledge Management and Customer Relationship Management with a Competitive Advantage Approach in the Iranian Banking Industry
Saba Heydari Fariz TaheriKia Niloofar Imankhan -
Open Access Article
562 - Identifying the Components Affecting Customer Dissatisfaction in Order to Design Competitive Strategies to be Studied: Requested Video Platforms (VOD) in Iran
Nader Jafari Haftkhani, Abbas Rahimi -
Open Access Article
563 - The Role of Customer Knowledge Management in Creating Competitive Advantage in Small and Medium Enterprises; (Case Study: Companies in Industrial City of Khorramabad)
eliza azadbakht naser khani -
Open Access Article
564 - The Impact of Corporate Social Responsibility on Tehran Municipality Customers Satisfaction Mediated by Public Trust
fatah sharifzadeh mahdieh vishlaghi -
Open Access Article
565 - Investigating the Effect of Perceived Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Corporate Image with Regard to the Role of Moderating the switching costs (Case Study: Sina Bank Branches in Mashhad)
Ahmad Tavakoli azar kafashpour Hossein Nikoo -
Open Access Article
566 - Introduction of a Framework for Customer Orientation Using Ambulant E-Banking Services Marketing (Case Study: Mellat Bank in Isfahan)
Seyed Ali Siadat Mohammad Mehrali Moghaddam -
Open Access Article
567 - The Application of Combined Fuzzy Clustering Model and Neural Networks to Measure Valuably of Bank Customers
Raheleh Nasiri Sharifi Maryam Rastgarpour -
Open Access Article
568 - Identifying customer preferences in using e-banking services
M. Shahchra A. Moradi H. Arabi A. Ahmadian -
Open Access Article
569 - Evaluating the Relationship between Managers’ leadership Styles and Customer Satisfaction in Sport Clubs: The predictive role of personality attributes in the leadership styles of general managers
hashm purrezaian zinat nikaeen ali zaeri -
Open Access Article
570 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing
sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi -
Open Access Article
571 - The Impact of Trust, Privacy and Service Quality on the Success of e-Customer Relationship Management in Fitness Clubs with Mediating Loyalty
mohssen mahmodi hamid foroghipoor mohammad nikravan najaf aghaei -
Open Access Article
572 - The Mediating Role of Social Networking in the Relationship between Online Retail Development with Mental Involvement and Consumers' Intention to Buy Sporting Commodity and Equipment: A Grounded Theory Study
parvin azadegan shahab bahrami korosh vaysi -
Open Access Article
573 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province
abbas khodayari seyavash khodaparast javid pourabdi -
Open Access Article
574 - The Effect of Team Identity on Student loyalty Through Motivation
hamid samarikhalaj mona rezaei reza nikbakhsh -
Open Access Article
575 - The effect of customers' attitudes on their intentions of web rooming with the mediating role of online risk in luxury goods
mousa rahimi moein Khajeh -
Open Access Article
576 - presenting a predictive model of default risk of corporate clients of mellat bank , qualitative approach ( strauss and corbin )
Alireza Sephidpoushkhameneh yaghob pourkarim Rasoul Baradaran Hassanzadeh Mahdi Zeynali -
Open Access Article
577 - Optimal control of customer dynamics using machine learning method with polynomial kernel
seyed Hamid Emadi Abolfazl Sadeghian مژده ربانی Hasan Dehghan Dehnavi -
Open Access Article
578 - Understanding Online Store Service Quality Antecedents and Their Impact on Customer Satisfaction and Behavioral Intentions in Iran
Seyed Mojtaba Moussavi Neghabi Morteza Anoosheh Masoud Qorbankhani -
Open Access Article
579 - Analysis of neuromarketing and its effect on the activity of brain waves of sports goods customers
Abas Nghizadeh Baghi فرزاد نوبخت نسرین عزیزیان کهن Akbar مهدوی Alireza Esfandiyari -
Open Access Article
580 - Relationship between strategic orientation and loyal customers emphasizing marketing capability
Mahdi Abdolazimi Heris hosseyn rahimi kalvar fatemeh hosenzadeh jenagurd -
Open Access Article
581 - Investigating the factors influencing the adoption of e-commerce in small and medium-sized companies using the push-pull framework
Seyyed Reza Jalalzadeh Seyyed Mohammad Shahab Sadrosadat Mahsa Lotfiyan Moghadam -
Open Access Article
582 - Decoding the impact of sustainable customer relationship management on sustainable competitive advantage with the mediating role of perceived relationship quality and moderating role of relational capital
Sina Tayebi Rasool Rezaei -
Open Access Article
583 - The Impact of Intellectual Capital on Organizational Entrepreneurship (Case Study: Mazandaran Science and Technology Park)
maryam taghvaee yazdi Mohammad Taghipour jalal abdi abotaleb habibie machiani -
Open Access Article
584 - The Role of Management Components in Training Customer Interaction in Saman Bank
Mahbobeh Shateri Yalda Delgoshaei Mohammad Naghi Emani ABBAS KHORSHIDI -
Open Access Article
585 - Evaluation of Student''''s Satisfaction in Islamic Azad University of Sanandaj Using Customer Results Indicator of European Foundation Model of Quality Management
Rafigh Hassani Mehdi Feizi -
Open Access Article
586 - Investigating the effective variables of R&D (research and development) and providing executive solutions to improve the learning performance and innovation of the National Iranian Gas Company
Tavakol Moharrami Alireza Irajpour Morteza Mosakhani -
Open Access Article
587 - The impact of electronic service quality on customer satisfaction Bank Case Study: Mellat Bank branches in East Tehran
Mohammad Reza Sharifie Mohammad Rahim Rasouli Azad -
Open Access Article
588 - An Analysis of E-Service Quality vs. Customer Satisfaction in Melli Bank, Islamic Azad University Branch
Ruhollah Mehdinezhad Javad Ghaed mohammady -
Open Access Article
589 - The effect of balanced scorecard as a tool of strategic management system on improving sustainable development: Measuring the mediation of organizational performance
Hosin Asgari -
Open Access Article
590 - Investigating the pattern of organizational market capability based on organizational entrepreneurship In the municipalities of Golestan province
samerh shojaii fatemeh sadat hosini parviz sayidi Mahmoud Reza mstghimi -
Open Access Article
591 - effect of the quality of after sales services of Kia Motors Automobile Dealers in Tehran using the Servqual Model
ali shafiei mina jamshidi -
Open Access Article
592 - Designing and explaining the customer experience management model in creating value and revenue in the virtual tourism industry in the metaverse environment (with the method of data-based theory)
dorna abdollahi ماندان مومنی Masoumeh Latifi Benmaran -
Open Access Article
593 - interactive marketing model based on the national system of innovation in industrial tools
Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani -
Open Access Article
594 - Providing a paradigm model of customer interaction with an emphasis on electronic management of customer relations (a study of banks-affiliated universities)
Seyed Mohammad Azimi Kiumars Aria Seyed Mehdi Jalali -
Open Access Article
595 - Investigating the impact of supply chain correlation and customer orientation on sustainable management innovations with the variable role of information sharing moderator in new businesses (case study: industrial towns of Zanjan province)
Iman kheirkhah Alborz Hajikhani Rahele Jamshid Loo Seyyed Mehdi Moafi Madani -
Open Access Article
596 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى -
Open Access Article
597 - The impact of social media with the help of artificial intelligence on customer engagement in the automotive industry
Nastaran Ghahremanzadeh سید عبدالله حیدریه Younos Vakil Alroaia -
Open Access Article
598 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province)
ٍEsmaeel Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade -
Open Access Article
599 - Identifying Factors Affecting Customer Loyalty of Sports Entertainment Service Companies
Mahdi Zarif Hassan Fahim Hossein Peymanyzad Mohamadreza Esmaelzadeh -
Open Access Article
600 - Customer Experience Management in Maritime Transport Industry
Hoda Zadvan bahram kheiri بهروز قاسمی -
Open Access Article
601 - Investigating and analysis of the impact of service quality and trust on customer loyalty in e-commerce
Alinaghi Rezaie سامان فروتنی Mohsen Katebi Jahromi علیرضا کاتبی جهرمی -
Open Access Article
602 - Identifying service quality dimensions in the digital platforms ecosystem and the influence on intention to use Based on customer experience
Asieh Nazemi Masoumeh Hoseinzade Shahri -
Open Access Article
603 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
Saeed Landaran Esfahani Hadi Nosuhi Dehnavi -
Open Access Article
604 - Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland
fahameh farahbakhsh -
Open Access Article
605 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran)
مسعود صمدزاده Setareh Akhavan -
Open Access Article
606 - Analysis of strategic factors affecting business on competitive dynamics with the role of customer orientation mediators in commercial companies in Ardabil province
Ahad Norouzzadeh -
Open Access Article
607 - The Effect of Content Quality of Social Networks on Brand Awareness and Purchase Intention with Filling the Online and Offline Gap Perspective
Mohammad Reza Kousheshi Mohammad Faryabi -
Open Access Article
608 - Use of social media technology and its relationship with company performance with the mediating role of strategic customer relationship management capabilities
Akbar Valizadeh Oghani Nazli Rahimzadeh -
Open Access Article
609 - The Effect of Marketing, Advertising and Information Technology on Customer Attraction Considering the Mediating Role of Business Strategy (Case Study: Razi Insurance in Chaharmahal and Bakhtiari Province)
zahra dashtlaali Ayatollah Mohammadi -
Open Access Article
610 - Determine of relationship between aesthetic dimensions and customer orientation of swimming pools in Golestan province
reza rezaeeshirazi Abdolsamad babaei -
Open Access Article
611 - Evaluating the Performance of the Raw Material Providers based on the Customer-based LARG (CLARG) Paradigm: A Machine Learning-based Method
Fardin Rezaei Zeynali Somayeh Hatami Ramin Talebi Khameneh Mohssen Ghanavati-Nejad -
Open Access Article
612 - segmenting and analyzing customer expectations of agricultural products innsranes found using the model (KANO , FAHP , FTOPSIS)
محمدرضا اسلامی eb bi sayyed mohammad reza davoodi -
Open Access Article
613 - Effect of Internal and External Features of Strawberry Products on Customer (Consumers) Satisfaction Case Study: Sanandaj
Aalo Naderi S. Nabieyan Mohamad Reza Zare Mehrjerdi Hamed Ghaderzadeh -
Open Access Article
614 - Applying data envelopment analysis and multi-criteria analysis of customer satisfaction to evaluate processed products
Maria Aliari mahmoud modiri Kaveh Khalili Damghani Kiamarth Fathi Hefeshjani -
Open Access Article
615 - Investigating the Factors Affecting the Electronic Well-Being of Female Customers on Purchasing from Electronic Brand Store during pandemic crises
Yazdan Shirmohammadi Morad Baradarn Esmail Nasiri amene kamali sarvestani -
Open Access Article
616 - Presenting Culture – Orientation Model Based on Islamic Doctrine and Instruction in Education Organization of Iran
آیسودا goldehan فریبا karimi M.A nadi عبدالرسول Hadian Shirazi -
Open Access Article
617 - Dimensions and parameters affecting the quality of higher education Service quality by Internal and externalcustomers
Somayeh Bahmei Taraneh Enayati -
Open Access Article
618 - Measuring intellectual capital to develop human resources The automotive companies
محمود حقانی hasan sheibani سعید کرباسیان -
Open Access Article
619 - Consequences of Value Co-creation Strategy in Educational Services
Fatemeh Zargaran Khouzani Hossein Rahmanseresht seyed mohammad sobhani fatemeh fakhri -
Open Access Article
620 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii
Sanad
Sanad is a platform for managing Azad University publications
Links
Related Centers
Technical Support
Official pages
The rights to this website are owned by the Raimag Press Management System.
Copyright © 2021-2024