Retaining Customers Using Clustering and Association Rules in Insurance Industry: A Case Study

Subject Areas : General Management

R. Samizadeh ¹ , S. Mehregan ²

1 - Department of Industrial Engineering, Engineering School, Alzahra University, Tehran, Iran
2 - Management and Accounting School, Department of Information Technology Management, Allameh Tabatabaie University, Tehran, Iran

Received: 2015-10-03 Accepted : 2015-10-03 Published : 2015-10-01

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