A Comparison of the Customer Relationship Management Strategies of Nigerian Banks and Insurance Companies

Subject Areas : General Management

Ayodele Fagbemi ¹ , Folake Olowokudejo ²

1 - Departmentl of Business and Human Resource Management, School of Management Science, National Open University of Nigeria, Victoria Island, Lagos, Nigeria
2 - Department of Actuarial Science and Insurance, Faculty of Business Administration, University of Lagos, Lagos, Nigeria

Received: 2011-12-27 Accepted : 2011-12-27 Published : 2011-12-27

Keywords:

References:
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