Determine of relationship between aesthetic dimensions and customer orientation of swimming pools in Golestan province

Subject Areas : Sport Management

reza rezaeeshirazi ¹ , Abdolsamad babaei ²

1 - Department of Physical Education & Sport Sciences, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
2 - Department of Physical Education & Sport Sciences, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran

Received: 2024-07-23 Accepted : 2024-07-29 Published : 2024-09-23

Keywords: Aesthetics, customers, pool,

Abstract :

Objective: The purpose of the study was to investigate the relationship between aesthetic dimensions and customer of swimming pools in Golestan province.

Method: The statistical population included total customers of indoor swimming pools in Golestan province. 384 populations were randomly selected as a statistical sample. The tool of this research was the standard aesthetic questionnaire of Soleimani et al. which is) mostly 6 dimensions including environment, space, form, harmony, light and color were examined. The options are presented based on a five-point Likert scale, from very high to very low in the desired situation and from very high to very low in the current situation in a scoring scale of 1 to 5. After receiving the sent questionnaires and reviewing them, the comments and suggestions were applied. Cronbach's alpha was also used to determine the internal reliability, which was 88%. In this research, at the level of inferential statistics, the K-S statistical technique was used to determine the normality of the data. Pearson's correlation coefficient was used to determine the relationship between the variables, and factor analysis was used to determine the difference between the current and desired conditions. The standard aesthetic questionnaire of Soleimani et al. (2009) was used and validity and reliability were calculated in a preliminary study using Cronbach's alpha method at the optimum level of 0.88. K-S test was used to check the normality of the data distribution; non-parametric binomial distribution tests were used for the effect of aesthetic dimensions and Wilcoxon tests for the difference between the existing and desirable conditions and for prioritizing factors were used.

Results: The results has showed that the dimensions of color, light, harmony, form, space and environment are significant effective in the tendency of customers to sports places (p<0.01). Also, there is a significant difference between the current and desired conditions of sports facilities from an aesthetic point of view (p<0.01).

Conclusion: The finding of the factor analysis also showed that the dimensions of color, space, form, harmony, light and environment are respectively important for population in order of priority.

 

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