Customer Retention Based on the Number of Purchase: A Data Mining Approach

Subject Areas : General Management

Sahar Mehregan ¹ , Reza Samizadeh ²

1 - Department of Information Technology Management, School of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 - Department of Computer Engineering, School of Computer Engineering, AL Zahra University, Tehran, Iran

Received: 2012-08-06 Accepted : 2012-08-06 Published : 2012-08-06

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