Modelling Customer Attraction Prediction in Customer Relation Management using Decision Tree: A Data Mining Approach

Subject Areas : Design of Experiment

Abolfazl Kazemi ¹ , Mohammad Esmaeil Babaei ²

1 - Department of industrial engineering, Islamic Azad University, Qazvin Branch, Qazvin, Iran
2 - Department of industrial engineering, Islamic Azad University, Qazvin Branch, Qazvin, Iran

Received: 2010-12-24 Accepted : 2011-03-14 Published : 2011-09-29

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