Designing a Model Providing Services to Key Customers Based on RFM Model Using K-Means Clustering Method
Subject Areas : B.5. Performance of Systems
Ali
Sorayaie
1
(Assistant Professor of Industrial Management, Department of Management, Islamic Azad University of Babol, Babol, Iran)
Amir
Yousefizad
2
(Ph.D. Student of Marketing Management, Department of Management, Islamic Azad University of Babol, Babol, Iran)
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Abstract :
