Modeling and Designing a Two-Objective Supply Chain Network based on Customer Relationship Management: A Case Study

Subject Areas : business management

Mohsen Etemad ¹ , Navid Nezafati ² , Mohammad Reza Fathi ³

1 - Department of Industrial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Industrial Management and Information Technology, Shahid Beheshti University, Tehran, Iran.
3 - Department of Industrial Management and Accounting, College of Farabi, University of Tehran, Qom, Iran.

Received: 2020-05-07 Accepted : 2020-05-31 Published : 2020-06-21

Keywords: Supply Chain, Uncertainty, Network design, Customer Relationship Management,

Abstract :

The issue of supply chain network design includes strategic decisions that refer to supply chain configuration and as an infrastructure issue in supply chain management, the effects of late footprint on other tactical and operational decisions of the company. In this paper, based on the research needs known in the literature and the empty space available in it, a linear fuzzy number linear programming model is presented for designing a multi-product supply chain network. This model seeks to minimize costs and maximize the amount of worn-out product collected in supply chain. The proposed model has been implemented in Saba Battery Company, which produces various types of batteries. Due to the fact that the proposed model belongs to the NP-hard category, one of the metaheuristic algorithms include multicomponent particle swarm has been used to solve the model, the results of which indicate the location, facility capacity and production rate of products.