Effects of Services Quality, Perceived Value and Hedonic Affection on Behavioral Intentions of the Customers

Subject Areas : policy making

A Ibrahimi ¹ , S. H. Mansouri ²

1 - Assistant Professor in Management, Shiraz University, Shiraz, Iran
2 - MA Student in Management, Islamic Azad University, Firouzkouh Branch, Firouzkouh, Iran

Received: 2015-10-13 Accepted : 2015-10-13 Published : 2014-01-01

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