Effects of Services Quality, Perceived Value and Hedonic Affection on Behavioral Intentions of the Customers
Subject Areas : policy making
A Ibrahimi
1
(
Assistant Professor in Management, Shiraz University, Shiraz, Iran
)
S. H. Mansouri
2
(
MA Student in Management, Islamic Azad University, Firouzkouh Branch, Firouzkouh, Iran
)
Keywords:
Abstract :