Impact of Customer Service Practices on Customer Satisfaction and Retention

Subject Areas : General Management

M. Kwamega ¹ , E. Brako Ntiamoah ² , P. Oforiwaa Egyiri ³ , D. Fiaklou ⁴

1 - School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China
2 - School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China
3 - CIM-UK, Simon Page Business School, Accra, Ghana
4 - School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China

Received: 2014-12-22 Accepted : 2014-12-22 Published : 2015-01-01

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