Investigating the Effect of Product Packaging Design on Attracting Customers about Cosmetic Products with Conjoint Analysis Method

Subject Areas : Strategic Management

Davood Jafari ¹ , Nima Asadian ² , Loabat Parvizi ³

1 - Department of Industrial Engineering, Parand Branch, Islamic Azad University, Parand, Iran
2 - Department of Industrial Engineering, Parand Branch, Islamic Azad University, Parand, Iran
3 - Department of Industrial Engineering, Parand Branch, Islamic Azad University, Parand, Iran

Received: 2021-01-02 Accepted : 2021-12-30 Published : 2022-06-01

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References:

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