Prioritization of the Effective Factors in Service Quality and Customers Satisfaction Using Grey Relational Analysis (GRA) Method
Subject Areas : Business Strategy
Seyyed Javad Iranban
1
(
Department of Management,
Shiraz Branch, Islamic Azad University,
Shiraz, Iran
)
Somayeh Mohammadi
2
(
Shiraz Branch, Islamic Azad University,
Shiraz, Iran
)
Keywords:
Abstract :