Customer Social Interactions in Digital Media & its Impact on Discovering Corporate Entrepreneurship Opportunities

Subject Areas : Water Resource Management

Ali  Ghavami ¹ (PhD Student, Department of Entrepreneurship, Qazvin Branch, Islamic Azad University, Qazvin, Iran)
Asghar  Sarrafizadeh ² (Assistant Professor, Department of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran (Correspondence Officer))
Ali  Badizadeh ³ (Assistant Professor, Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran)
Akbar  Alem Tabriz ⁴ (Professors, Department of Industrial Management, Shahid Beheshti University, Tehran, Iran)

Received: 2021-02-17 Accepted : 2021-06-03 Published : 2022-05-22

Keywords: corporate entrepreneurship, Business Intelligence, Social Entrepreneurship, Entrepreneurial Opportunity, Classifying Customers,

Abstract :

With the technological dominance of the contemporary living world, social and economic interactions have also changed and Digital Media has become an important platform for entrepreneurship, self-expression (branding), marketing and display of social character and lifestyle. in this kind of circumstances; Understanding the needs, feelings, tastes and behaviors of customers and also understanding their differences with the aim of optimally allocating resources to them, is the most important challenge of Corporate Entrepreneurship.The purpose of this study is to identify market needs (identifying entrepreneurial opportunities) by analyzing users' social interactions in digital media and meeting these needs by the corporate and the innovation used in it is Corporate Entrepreneurship by analyzing the actions and reactions of digital media users. Therefore, this research is "exploratory-applied and qualitative" after reviewing the literature and research background and using the Delphi technique; Provides a conceptual model for Corporate Entrepreneurship so that corporates can analyze the social interactions of their digital media users; Take action to improve CRM as well as discover entrepreneurial opportunities. Using this conceptual model, corporates are able to identify digital media users who have been influenced by published content to take advantage of these actions and responses to drive them to Corporate Entrepreneurship and product purchasing.