Designing a Model Providing Services to Key Customers Based on RFM Model Using K-Means Clustering Method
Subject Areas : B.5. Performance of Systems
Ali Sorayaie
1
(
Assistant Professor of Industrial Management, Department of Management, Islamic Azad University of Babol, Babol, Iran
)
Amir Yousefizad
2
(
Ph.D. Student of Marketing Management, Department of Management, Islamic Azad University of Babol, Babol, Iran
)
Keywords:
Abstract :