Designing a Model Providing Services to Key Customers Based on RFM Model Using K-Means Clustering Method

Subject Areas : B.5. Performance of Systems

Ali Sorayaie ¹ , Amir Yousefizad ²

1 - Assistant Professor of Industrial Management, Department of Management, Islamic Azad University of Babol, Babol, Iran
2 - Ph.D. Student of Marketing Management, Department of Management, Islamic Azad University of Babol, Babol, Iran

Received: 2021-02-06 Accepted : 2021-04-20 Published : 2020-11-01

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